Pub Date : 2022-11-10DOI: 10.29303/iccsproceeding.v2i1.140
Safira Hasna, Gusmia Arianti
The emergence of Instagram has now become a platform that is used as a medium of information and education for its audience, especially women. Instagram allows someone express their opinion and be seen by many people, one of which is to support women in education. In case of education, many women in Indonesia face challenges in pursuing doctoral studies, especially for those who are married or have children. This is because they have to do the academic assignments while they have also the responsibility to take care of their children and family. In view of the above, the Instagram @phdmamaindonesia was established as a social media for women to motivate them and sharing learning experiences. Through a qualitative research method using Fairclough content analysis, the objective of this study is to analyze the content of Instagram @phdmamaindonesia as a media sharing for women in undertaking doctoral studies. The researchers analyzed three contents with the most likes in 2022 and as a result, all content represented a visual form that matched the upload description, such as experience and motivation. Most of the content used the hashtag #phdmamaindonesia as their identity, as well as #womensupportwomen, #perempuanberbagi, #perempuanssekolahlagi to show their support for fellow women. The forms of comments mostly agree to the contents, sharing their experiences through comments, and expressing opinions about how the education system should support women to continue their studies.
{"title":"COMMUNITY INSTAGRAM @PHDMAMAINDONESIA AS A MEDIA SHARING FOR WOMEN IN UNDERTAKING DOCTORAL STUDIES","authors":"Safira Hasna, Gusmia Arianti","doi":"10.29303/iccsproceeding.v2i1.140","DOIUrl":"https://doi.org/10.29303/iccsproceeding.v2i1.140","url":null,"abstract":"The emergence of Instagram has now become a platform that is used as a medium of information and education for its audience, especially women. Instagram allows someone express their opinion and be seen by many people, one of which is to support women in education. In case of education, many women in Indonesia face challenges in pursuing doctoral studies, especially for those who are married or have children. This is because they have to do the academic assignments while they have also the responsibility to take care of their children and family. In view of the above, the Instagram @phdmamaindonesia was established as a social media for women to motivate them and sharing learning experiences. Through a qualitative research method using Fairclough content analysis, the objective of this study is to analyze the content of Instagram @phdmamaindonesia as a media sharing for women in undertaking doctoral studies. The researchers analyzed three contents with the most likes in 2022 and as a result, all content represented a visual form that matched the upload description, such as experience and motivation. Most of the content used the hashtag #phdmamaindonesia as their identity, as well as #womensupportwomen, #perempuanberbagi, #perempuanssekolahlagi to show their support for fellow women. The forms of comments mostly agree to the contents, sharing their experiences through comments, and expressing opinions about how the education system should support women to continue their studies.","PeriodicalId":236553,"journal":{"name":"Proceedings Of International Conference On Communication Science","volume":"54 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127562407","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-10DOI: 10.29303/iccsproceeding.v2i1.122
Winda Shabrina, E. Sudarmilah
The government's new policy in overcoming the current COVID-19 pandemic to implement PPKM (Pemberlakuan Pembatasan Kegiatan Masyarakat), has an impact on social activities, especially for the user and the drivers of Gojek. This condition leads in the mid of maketing communication strategy in order to deal with this pandemic. As one of the pioneers of startups in Indonesia with statistical data for 2020 with a total of 29.2 million users spread throughout Indonesia, it requires a special strategy for the social media and platform with one million instagram followers,and youtube subcribers Gojek Indonesia amount 243K subscribers and how it can make satisfy for the users, especially in this difficult PPKM situation right even in the face of this situation. This research uses qualitative research methods. The purpose of this study is to describe the marketing communication strategy that implement by Gojek, through a tools of marketing communication strategy on advertising, direct marketing, internet marketing, sales promotion and public relations. In this study, PPKM strategy that is implemented by the government can be responded by the Gojek in implementing innovations in services for its users. The conclusion of this study is that the marketing communication strategy run effectively and work well in influensing its target consumers. The results in this study found the role and implementation of the tools of marketing communication strategy in the GOJEK services by analysis to its users including the messages for that tools to make the strategy can run effectively and work well in influencing target consumers with persuasive theory even during the PPKM or (Enforcement of Restrictions on Community Activities).
政府为克服新冠肺炎疫情而实施PPKM (Pemberlakuan Pembatasan Kegiatan Masyarakat)的新政策对社会活动产生了影响，特别是对Gojek的用户和司机。这种情况导致了市场传播战略的中期，以应对这一流行病。Gojek Indonesia是印度尼西亚创业公司的先行者之一，拥有统计数据为2020年，在印度尼西亚共有2920万用户。对于拥有100万instagram粉丝的社交媒体和平台，Gojek Indonesia需要一个特殊的策略，youtube订阅者为243K订阅者，以及如何让用户满意，特别是在PPKM困难的情况下，即使面对这种情况。本研究采用定性研究方法。本研究的目的是描述Gojek通过广告、直接营销、网络营销、促销和公共关系等营销传播策略工具实施的营销传播策略。在本研究中，政府实施的PPKM战略可以由Gojek在为其用户实施服务创新时做出回应。本研究的结论是，营销传播策略运行有效，在影响目标消费者方面效果良好。本研究的结果发现了GOJEK服务中营销传播策略工具的作用和实施，通过分析其用户，包括使策略有效运行的工具的信息，即使在PPKM或(对社区活动的限制执行)期间，也能很好地影响有说服力的理论的目标消费者。
{"title":"MARKETING COMMUNICATION STRATEGY ANALYSIS IN GOJEK WHILE PPKM (PEMBERLAKUAN PEMBATASAN KEGIATAN MASYARAKAT) DURING COVID-19 PANDEMIC IN INDONESIA","authors":"Winda Shabrina, E. Sudarmilah","doi":"10.29303/iccsproceeding.v2i1.122","DOIUrl":"https://doi.org/10.29303/iccsproceeding.v2i1.122","url":null,"abstract":"The government's new policy in overcoming the current COVID-19 pandemic to implement PPKM (Pemberlakuan Pembatasan Kegiatan Masyarakat), has an impact on social activities, especially for the user and the drivers of Gojek. This condition leads in the mid of maketing communication strategy in order to deal with this pandemic. As one of the pioneers of startups in Indonesia with statistical data for 2020 with a total of 29.2 million users spread throughout Indonesia, it requires a special strategy for the social media and platform with one million instagram followers,and youtube subcribers Gojek Indonesia amount 243K subscribers and how it can make satisfy for the users, especially in this difficult PPKM situation right even in the face of this situation. This research uses qualitative research methods. The purpose of this study is to describe the marketing communication strategy that implement by Gojek, through a tools of marketing communication strategy on advertising, direct marketing, internet marketing, sales promotion and public relations. In this study, PPKM strategy that is implemented by the government can be responded by the Gojek in implementing innovations in services for its users. The conclusion of this study is that the marketing communication strategy run effectively and work well in influensing its target consumers. The results in this study found the role and implementation of the tools of marketing communication strategy in the GOJEK services by analysis to its users including the messages for that tools to make the strategy can run effectively and work well in influencing target consumers with persuasive theory even during the PPKM or (Enforcement of Restrictions on Community Activities).","PeriodicalId":236553,"journal":{"name":"Proceedings Of International Conference On Communication Science","volume":"129 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132660135","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-10DOI: 10.29303/iccsproceeding.v2i1.74
Nailul Mona, Josefina Kawilarang
In information and digital era, people were convenient in gain information from various media, especially online media. But this also bring threat if they don’t have the digital media literacy. This study attempt to explore digital media literacy among millennial during Covid-19 pandemic. Covid-19 pandemic indirectly force people to increase their level of digital media literacay by using technology as an impact of Work from Home policy. This study using data collected using existing statistic combined with online survey. Existing statistic used to view the trends related to the study, and online survey were used to gain more personal information about digital media use. Sampling in online survey drawn using quota sampling, to compare any difference from each millennial categories. Using multiple data collection method and several datasets were researcher’s attempt to explore this study from multiple perspective, or called triangulation. Results show that Indonesia netizens were fairly digitally literate. They become more familiar with the internet and digital services during the Covid-19 pandemic. Internet penetration also distributed evenly in every region in Indonesia, as an effect of digital transformation and infrastructure development. But to be truly digitally literate and have media literacy, Indonesian netizen need to have both hard skills (ability to access internet and understanding technology) and soft skill (creativity, persuasion, emotional intelligence, collaboration, and adaptability).
{"title":"Digital Media Literacy during Covid-19 Pandemic Era among Millenials","authors":"Nailul Mona, Josefina Kawilarang","doi":"10.29303/iccsproceeding.v2i1.74","DOIUrl":"https://doi.org/10.29303/iccsproceeding.v2i1.74","url":null,"abstract":"In information and digital era, people were convenient in gain information from various media, especially online media. But this also bring threat if they don’t have the digital media literacy. This study attempt to explore digital media literacy among millennial during Covid-19 pandemic. Covid-19 pandemic indirectly force people to increase their level of digital media literacay by using technology as an impact of Work from Home policy. This study using data collected using existing statistic combined with online survey. Existing statistic used to view the trends related to the study, and online survey were used to gain more personal information about digital media use. Sampling in online survey drawn using quota sampling, to compare any difference from each millennial categories. Using multiple data collection method and several datasets were researcher’s attempt to explore this study from multiple perspective, or called triangulation. Results show that Indonesia netizens were fairly digitally literate. They become more familiar with the internet and digital services during the Covid-19 pandemic. Internet penetration also distributed evenly in every region in Indonesia, as an effect of digital transformation and infrastructure development. But to be truly digitally literate and have media literacy, Indonesian netizen need to have both hard skills (ability to access internet and understanding technology) and soft skill (creativity, persuasion, emotional intelligence, collaboration, and adaptability).\u0000 ","PeriodicalId":236553,"journal":{"name":"Proceedings Of International Conference On Communication Science","volume":"19 3","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114035819","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-10DOI: 10.29303/iccsproceeding.v2i1.100
S. Akmal, Tarmizi M.Nur
Ethical communication has now become an important issue in message delivery as cultural exchanges taking place in the community may lead to dispute and conflict. This study, thus, wants to know how the communication ethics between Papuan students during their stay in Aceh. Considering the fact that Aceh and Papua are representations of the cultures of westernmost and easternmost provinces in Indonesia respectively, moreover, there must be some kind of communication barriers and cultural differences. The method used in this study is a qualitative research design with descriptive approach by conducting in-depth interviews with Papuan students studying in Banda Aceh, the capital city of Aceh Province, Indonesia. The results of this study indicate that the communication ethics practiced by Papuan students are really nice, such as starting to learn the Aceh culture, language and getting along with Acehnese students, being polite and ethical, even though most of the Papuan students are relatively quiet and shy. On the other hand, this study also reveals the fact that there are cultural barriers in the communication ethics of Papuan students caused by wrong perceptions of the Acehnese people. This study can contribute to the existing body of knowledge and practices of how communication ethics between the two most constrasting culture, religious backgrounds and tradition in diversed but united Indonesia.
{"title":"Papuan Student Communication Ethics in Aceh: An Intercultural Communication Analysis","authors":"S. Akmal, Tarmizi M.Nur","doi":"10.29303/iccsproceeding.v2i1.100","DOIUrl":"https://doi.org/10.29303/iccsproceeding.v2i1.100","url":null,"abstract":"Ethical communication has now become an important issue in message delivery as cultural exchanges taking place in the community may lead to dispute and conflict. This study, thus, wants to know how the communication ethics between Papuan students during their stay in Aceh. Considering the fact that Aceh and Papua are representations of the cultures of westernmost and easternmost provinces in Indonesia respectively, moreover, there must be some kind of communication barriers and cultural differences. The method used in this study is a qualitative research design with descriptive approach by conducting in-depth interviews with Papuan students studying in Banda Aceh, the capital city of Aceh Province, Indonesia. The results of this study indicate that the communication ethics practiced by Papuan students are really nice, such as starting to learn the Aceh culture, language and getting along with Acehnese students, being polite and ethical, even though most of the Papuan students are relatively quiet and shy. On the other hand, this study also reveals the fact that there are cultural barriers in the communication ethics of Papuan students caused by wrong perceptions of the Acehnese people. This study can contribute to the existing body of knowledge and practices of how communication ethics between the two most constrasting culture, religious backgrounds and tradition in diversed but united Indonesia. \u0000 ","PeriodicalId":236553,"journal":{"name":"Proceedings Of International Conference On Communication Science","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115202882","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-10DOI: 10.29303/iccsproceeding.v2i1.51
Immanuel Panusunan Tua Panggabean, Sirojuzilam Sirojuzilam, Suwardi Lubis, A. Purwoko
Parking Management is the continual process of selecting and implementing parking policies to make the strategies take effect. The paradigm regarding parking management needs to be reviewed further from several aspects, such as planning, evaluation, and strategies including the relationships and interactions between users – communities, and the environment, as well as aspects of management, including the sustainability of parking management in the future. Through a systematic literature review of Scopus indexed articles, this study could identify concepts and theories that can formulate a new paradigm of parking management. From the sustainability theme, exploring parking management should be carried out with a special research approach taking into account the different characteristics or behaviours of drivers, as well as destination profiles and the affected communities. KEYWORDS: parking management; sustainability; systematic literature review
{"title":"Parking Management in Supporting Sustainable Development: Systematic Literature Review","authors":"Immanuel Panusunan Tua Panggabean, Sirojuzilam Sirojuzilam, Suwardi Lubis, A. Purwoko","doi":"10.29303/iccsproceeding.v2i1.51","DOIUrl":"https://doi.org/10.29303/iccsproceeding.v2i1.51","url":null,"abstract":"Parking Management is the continual process of selecting and implementing parking policies to make the strategies take effect. The paradigm regarding parking management needs to be reviewed further from several aspects, such as planning, evaluation, and strategies including the relationships and interactions between users – communities, and the environment, as well as aspects of management, including the sustainability of parking management in the future. Through a systematic literature review of Scopus indexed articles, this study could identify concepts and theories that can formulate a new paradigm of parking management. From the sustainability theme, exploring parking management should be carried out with a special research approach taking into account the different characteristics or behaviours of drivers, as well as destination profiles and the affected communities. \u0000KEYWORDS: parking management; sustainability; systematic literature review","PeriodicalId":236553,"journal":{"name":"Proceedings Of International Conference On Communication Science","volume":"133 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117188853","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-10DOI: 10.29303/iccsproceeding.v2i1.83
Pratiwi Cristin Harnita, Ester Krisnawati, Alif Bintang Kumenyar
The Indonesian government continues to strive to reduce the risk of disasters including tsunamis disaster. In the case of earthquakes that have occurred in Aceh, in the southern region of Java to Bali, there is a layer of sediment that is suspected to be strongly used by tsunamis from different times. This fact requires special attention and effort in risk communication. Previous studies have shown that there is an important role for the mass media to influence perceptions for disaster preparation. Therefore, the campaign video "Indonesia Tsunamy Alert" as one of the disaster mitigation efforts. This paper describes the process of making a video from the corner of the filmaker field.
{"title":"MBKM Project: The Filmaking Process of \"Indonesia Tsunami Alert\" Campaign Video for Disaster Education","authors":"Pratiwi Cristin Harnita, Ester Krisnawati, Alif Bintang Kumenyar","doi":"10.29303/iccsproceeding.v2i1.83","DOIUrl":"https://doi.org/10.29303/iccsproceeding.v2i1.83","url":null,"abstract":"The Indonesian government continues to strive to reduce the risk of disasters including tsunamis disaster. In the case of earthquakes that have occurred in Aceh, in the southern region of Java to Bali, there is a layer of sediment that is suspected to be strongly used by tsunamis from different times. This fact requires special attention and effort in risk communication. Previous studies have shown that there is an important role for the mass media to influence perceptions for disaster preparation. Therefore, the campaign video \"Indonesia Tsunamy Alert\" as one of the disaster mitigation efforts. This paper describes the process of making a video from the corner of the filmaker field. \u0000 ","PeriodicalId":236553,"journal":{"name":"Proceedings Of International Conference On Communication Science","volume":"70 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121908633","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-10DOI: 10.29303/iccsproceeding.v2i1.113
Syafruddin Pohan, Zahirullah Zahir
Communication and media are important in conveying public communication messages in an effort to overcome the Covid-19 pandemic in Batu Bara District, North Sumatera. To implement public communication during the Covid-19 pandemic, the policy must be able to provide the right choice for the people there. The research questions include, is the public communication policy that has been carried out by the local government in accordance with the expectations of the public in Batu Bara District? Next, what is the public communication model carried out by the local government, including its regent in handling Covid-19 in Batu Bara District? The research uses a qualitative approach and data collection techniques using Focus Group Discussion (FGD). The FGD participants consisted of the regent, and staff and residents of the local community whom we chose separately. The results of the FGD revealed that residents recognized from mass media reports and social media that conveyed that Batu Bara District managed to become one of the best districts in handling Covid-19 and received an award from the Governor of North Sumatera. Some residents expressed, "We expect our father (regent) to be among us". The regent added that for areas far from the district, Covid information was conveyed through religious leaders and community leaders in the village. This is also an appropriate model of public communication, because the local government gives a significant social role to religious leaders and community leaders as an extension of the district government in conveying information related to Covid-19.
{"title":"Appropriate Public Communication for the Community in Handling the Covid-19 Pandemic in Batu Bara District, North Sumatera Province","authors":"Syafruddin Pohan, Zahirullah Zahir","doi":"10.29303/iccsproceeding.v2i1.113","DOIUrl":"https://doi.org/10.29303/iccsproceeding.v2i1.113","url":null,"abstract":"Communication and media are important in conveying public communication messages in an effort to overcome the Covid-19 pandemic in Batu Bara District, North Sumatera. To implement public communication during the Covid-19 pandemic, the policy must be able to provide the right choice for the people there. The research questions include, is the public communication policy that has been carried out by the local government in accordance with the expectations of the public in Batu Bara District? Next, what is the public communication model carried out by the local government, including its regent in handling Covid-19 in Batu Bara District? The research uses a qualitative approach and data collection techniques using Focus Group Discussion (FGD). The FGD participants consisted of the regent, and staff and residents of the local community whom we chose separately. The results of the FGD revealed that residents recognized from mass media reports and social media that conveyed that Batu Bara District managed to become one of the best districts in handling Covid-19 and received an award from the Governor of North Sumatera. Some residents expressed, \"We expect our father (regent) to be among us\". The regent added that for areas far from the district, Covid information was conveyed through religious leaders and community leaders in the village. This is also an appropriate model of public communication, because the local government gives a significant social role to religious leaders and community leaders as an extension of the district government in conveying information related to Covid-19.\u0000 ","PeriodicalId":236553,"journal":{"name":"Proceedings Of International Conference On Communication Science","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122683860","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-10DOI: 10.29303/iccsproceeding.v2i1.99
Sabri Sabri, Vani Dias Adiprabowo
This study aims to describe visual storytelling in the animated film Leaving Home as a nonverbal communication medium that provides education to the audience. The power of nonverbal communication as a form of visual storytelling in the animated film Leaving Home is the researcher's motive to examine how a nonverbal animation can be interpreted universally. The nonverbal communication of the animated film Leaving Home embodies writing into moving images. An animator must have the ability to visual storytelling to make the imagination in telling stories (synopsis-text) into scripts (visual-written). An animator, also an animation film creator, must understand the rules of scriptwriting to communicate the message implied in his work. An excellent visual understanding will help an animator visualize the picture's language into an exciting story. The technique of conveying visual storytelling stories in animation sometimes finds obstacles in understanding the story due to improper use of visual language. This research uses qualitative methods to uncover the phenomenon of nonverbal communication through visual storytelling in the animated film Leaving Home to explain in more detail. The results showed that nonverbal communication is omnipresent, including nonverbal aspects of each communicative action. In the interactions seen in the story of the animated film Leaving Home, all its nonverbal channels come into play. This study also represents the imagination visualized in animated films as more hyperbolic. After conducting a study of nonverbal visual storytelling communication in the animated film Leaving Home, it can be concluded that films with animation techniques can be presented with visual storytelling packaged in an artistic visual language. So visual storytelling can be a literacy animation technique in conveying information and opening up opportunities for animation creators to communicate nonverbally to the audience.
{"title":"Nonverbal Communication Through Visual Storytelling of Leaving Home Animated Films","authors":"Sabri Sabri, Vani Dias Adiprabowo","doi":"10.29303/iccsproceeding.v2i1.99","DOIUrl":"https://doi.org/10.29303/iccsproceeding.v2i1.99","url":null,"abstract":"This study aims to describe visual storytelling in the animated film Leaving Home as a nonverbal communication medium that provides education to the audience. The power of nonverbal communication as a form of visual storytelling in the animated film Leaving Home is the researcher's motive to examine how a nonverbal animation can be interpreted universally. The nonverbal communication of the animated film Leaving Home embodies writing into moving images. An animator must have the ability to visual storytelling to make the imagination in telling stories (synopsis-text) into scripts (visual-written). An animator, also an animation film creator, must understand the rules of scriptwriting to communicate the message implied in his work. An excellent visual understanding will help an animator visualize the picture's language into an exciting story. The technique of conveying visual storytelling stories in animation sometimes finds obstacles in understanding the story due to improper use of visual language. This research uses qualitative methods to uncover the phenomenon of nonverbal communication through visual storytelling in the animated film Leaving Home to explain in more detail. The results showed that nonverbal communication is omnipresent, including nonverbal aspects of each communicative action. In the interactions seen in the story of the animated film Leaving Home, all its nonverbal channels come into play. This study also represents the imagination visualized in animated films as more hyperbolic. After conducting a study of nonverbal visual storytelling communication in the animated film Leaving Home, it can be concluded that films with animation techniques can be presented with visual storytelling packaged in an artistic visual language. So visual storytelling can be a literacy animation technique in conveying information and opening up opportunities for animation creators to communicate nonverbally to the audience.","PeriodicalId":236553,"journal":{"name":"Proceedings Of International Conference On Communication Science","volume":"111 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124254854","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-10DOI: 10.29303/iccsproceeding.v2i1.76
Naurah Lisnarini, J. Suminar, Yanti Setianti
Stunting is a national issue that must be resolved because it has an impact on the quality of Indonesia's human resources in the future. Stunting handling efforts are regulated in accordance with the mandate of Indonesia Presidential Regulation Number 72 of 2021 concerning the Acceleration of Stunting Reduction. As a strategy to reduce stunting from upstream, National Population and Family Planning Institution or BKKBN is an institution in charge of controlling and administering family planning released the Elsimil application for pre-marriage and pregnancy, which is a health screening method for bride and groom to be in 3 months before marriage. The purpose of this study is to find out how the Elsimil application is an effort to prevent stunting in terms of planning and implementation. The research method used is a qualitative approach to explain how BKKBN Communication strategy on the Elsimil application as a preventive medium for dealing with stunting problems. With a target of teenagers aged at least 21 years who are not married, it is hoped that this application can help reduce the stunting rate to 14% by 2024. The data sources are interviews and documentation studies. The results of the study show that the Elsimil application is currently still in the introduction (socialization) stage through the assistance of Genre Ambassadors or Generation Planning Community and TPK or Family Assistance Team. The purpose of the Elsimil application is to screen bride and groom to be health conditions before marriage, provide health education with articles. And there is a questionnaire that produces an Elsimil certificate, namely scoring health eligibility before marriage. Later, Elsimil's certificate will be a requirement for marriage at KUA or Office of Religious Affairs and the Ministry of Civil Registry Service, but it is still in the process of being discussed by other several ministries.
{"title":"BKKBN Communication Strategy on Elsimil Application as a Media for Stunting Prevention in Indonesia","authors":"Naurah Lisnarini, J. Suminar, Yanti Setianti","doi":"10.29303/iccsproceeding.v2i1.76","DOIUrl":"https://doi.org/10.29303/iccsproceeding.v2i1.76","url":null,"abstract":"Stunting is a national issue that must be resolved because it has an impact on the quality of Indonesia's human resources in the future. Stunting handling efforts are regulated in accordance with the mandate of Indonesia Presidential Regulation Number 72 of 2021 concerning the Acceleration of Stunting Reduction. As a strategy to reduce stunting from upstream, National Population and Family Planning Institution or BKKBN is an institution in charge of controlling and administering family planning released the Elsimil application for pre-marriage and pregnancy, which is a health screening method for bride and groom to be in 3 months before marriage. The purpose of this study is to find out how the Elsimil application is an effort to prevent stunting in terms of planning and implementation. The research method used is a qualitative approach to explain how BKKBN Communication strategy on the Elsimil application as a preventive medium for dealing with stunting problems. With a target of teenagers aged at least 21 years who are not married, it is hoped that this application can help reduce the stunting rate to 14% by 2024. The data sources are interviews and documentation studies. The results of the study show that the Elsimil application is currently still in the introduction (socialization) stage through the assistance of Genre Ambassadors or Generation Planning Community and TPK or Family Assistance Team. The purpose of the Elsimil application is to screen bride and groom to be health conditions before marriage, provide health education with articles. And there is a questionnaire that produces an Elsimil certificate, namely scoring health eligibility before marriage. Later, Elsimil's certificate will be a requirement for marriage at KUA or Office of Religious Affairs and the Ministry of Civil Registry Service, but it is still in the process of being discussed by other several ministries.\u0000 ","PeriodicalId":236553,"journal":{"name":"Proceedings Of International Conference On Communication Science","volume":"36 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125402070","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-10DOI: 10.29303/iccsproceeding.v2i1.104
Sigit Surahman, Wichitra Yasya, H. Harahap
Technological developments have changed the communication process, including in promotional activities. This study aims to identify the use of Instagram social media as a form of marketing communication and a form of promotion of Sedayu City at a food festival conducted by the Instagram account @gadingfestival. The research uses a qualitative method with a virtual ethnographic approach. In-depth virtual observation revealed that the Gading Festival committee was promoting tourism through the @gadingfestival account by uploading digital posters, photos, videos and photo clips. Of the four forms of digital promotion on the @gadingfestival account, posters are the main promotional tool because posters contain considerable amount of information, including the time and place of the festival, performers, contact numbers that can be contacted and social media that can be traced. The use of social media, especially Instagram, is one of the media that is widely used for food promotion because it can increase public awareness to be able to attend a real place with the help of information from cyberspace. The use of social media is one of the media that is often used for tourism promotion because it can increase public awareness to be able to attend a real place with the help of information from the virtual world.
{"title":"VIRTUAL ETHNOGRAPHY STUDY ON INSTAGRAM ACCOUNT @GADINGFESTIVAL AS PROMOTION MEDIA OF FOOD FESTIVAL","authors":"Sigit Surahman, Wichitra Yasya, H. Harahap","doi":"10.29303/iccsproceeding.v2i1.104","DOIUrl":"https://doi.org/10.29303/iccsproceeding.v2i1.104","url":null,"abstract":"Technological developments have changed the communication process, including in promotional activities. This study aims to identify the use of Instagram social media as a form of marketing communication and a form of promotion of Sedayu City at a food festival conducted by the Instagram account @gadingfestival. The research uses a qualitative method with a virtual ethnographic approach. In-depth virtual observation revealed that the Gading Festival committee was promoting tourism through the @gadingfestival account by uploading digital posters, photos, videos and photo clips. Of the four forms of digital promotion on the @gadingfestival account, posters are the main promotional tool because posters contain considerable amount of information, including the time and place of the festival, performers, contact numbers that can be contacted and social media that can be traced. The use of social media, especially Instagram, is one of the media that is widely used for food promotion because it can increase public awareness to be able to attend a real place with the help of information from cyberspace. The use of social media is one of the media that is often used for tourism promotion because it can increase public awareness to be able to attend a real place with the help of information from the virtual world.","PeriodicalId":236553,"journal":{"name":"Proceedings Of International Conference On Communication Science","volume":"90 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126180791","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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