Pub Date : 2022-11-10DOI: 10.29303/iccsproceeding.v2i1.140
Safira Hasna, Gusmia Arianti
The emergence of Instagram has now become a platform that is used as a medium of information and education for its audience, especially women. Instagram allows someone express their opinion and be seen by many people, one of which is to support women in education. In case of education, many women in Indonesia face challenges in pursuing doctoral studies, especially for those who are married or have children. This is because they have to do the academic assignments while they have also the responsibility to take care of their children and family. In view of the above, the Instagram @phdmamaindonesia was established as a social media for women to motivate them and sharing learning experiences. Through a qualitative research method using Fairclough content analysis, the objective of this study is to analyze the content of Instagram @phdmamaindonesia as a media sharing for women in undertaking doctoral studies. The researchers analyzed three contents with the most likes in 2022 and as a result, all content represented a visual form that matched the upload description, such as experience and motivation. Most of the content used the hashtag #phdmamaindonesia as their identity, as well as #womensupportwomen, #perempuanberbagi, #perempuanssekolahlagi to show their support for fellow women. The forms of comments mostly agree to the contents, sharing their experiences through comments, and expressing opinions about how the education system should support women to continue their studies.
{"title":"COMMUNITY INSTAGRAM @PHDMAMAINDONESIA AS A MEDIA SHARING FOR WOMEN IN UNDERTAKING DOCTORAL STUDIES","authors":"Safira Hasna, Gusmia Arianti","doi":"10.29303/iccsproceeding.v2i1.140","DOIUrl":"https://doi.org/10.29303/iccsproceeding.v2i1.140","url":null,"abstract":"The emergence of Instagram has now become a platform that is used as a medium of information and education for its audience, especially women. Instagram allows someone express their opinion and be seen by many people, one of which is to support women in education. In case of education, many women in Indonesia face challenges in pursuing doctoral studies, especially for those who are married or have children. This is because they have to do the academic assignments while they have also the responsibility to take care of their children and family. In view of the above, the Instagram @phdmamaindonesia was established as a social media for women to motivate them and sharing learning experiences. Through a qualitative research method using Fairclough content analysis, the objective of this study is to analyze the content of Instagram @phdmamaindonesia as a media sharing for women in undertaking doctoral studies. The researchers analyzed three contents with the most likes in 2022 and as a result, all content represented a visual form that matched the upload description, such as experience and motivation. Most of the content used the hashtag #phdmamaindonesia as their identity, as well as #womensupportwomen, #perempuanberbagi, #perempuanssekolahlagi to show their support for fellow women. The forms of comments mostly agree to the contents, sharing their experiences through comments, and expressing opinions about how the education system should support women to continue their studies.","PeriodicalId":236553,"journal":{"name":"Proceedings Of International Conference On Communication Science","volume":"54 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127562407","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-10DOI: 10.29303/iccsproceeding.v2i1.122
Winda Shabrina, E. Sudarmilah
The government's new policy in overcoming the current COVID-19 pandemic to implement PPKM (Pemberlakuan Pembatasan Kegiatan Masyarakat), has an impact on social activities, especially for the user and the drivers of Gojek. This condition leads in the mid of maketing communication strategy in order to deal with this pandemic. As one of the pioneers of startups in Indonesia with statistical data for 2020 with a total of 29.2 million users spread throughout Indonesia, it requires a special strategy for the social media and platform with one million instagram followers,and youtube subcribers Gojek Indonesia amount 243K subscribers and how it can make satisfy for the users, especially in this difficult PPKM situation right even in the face of this situation. This research uses qualitative research methods. The purpose of this study is to describe the marketing communication strategy that implement by Gojek, through a tools of marketing communication strategy on advertising, direct marketing, internet marketing, sales promotion and public relations. In this study, PPKM strategy that is implemented by the government can be responded by the Gojek in implementing innovations in services for its users. The conclusion of this study is that the marketing communication strategy run effectively and work well in influensing its target consumers. The results in this study found the role and implementation of the tools of marketing communication strategy in the GOJEK services by analysis to its users including the messages for that tools to make the strategy can run effectively and work well in influencing target consumers with persuasive theory even during the PPKM or (Enforcement of Restrictions on Community Activities).
政府为克服新冠肺炎疫情而实施PPKM (Pemberlakuan Pembatasan Kegiatan Masyarakat)的新政策对社会活动产生了影响，特别是对Gojek的用户和司机。这种情况导致了市场传播战略的中期，以应对这一流行病。Gojek Indonesia是印度尼西亚创业公司的先行者之一，拥有统计数据为2020年，在印度尼西亚共有2920万用户。对于拥有100万instagram粉丝的社交媒体和平台，Gojek Indonesia需要一个特殊的策略，youtube订阅者为243K订阅者，以及如何让用户满意，特别是在PPKM困难的情况下，即使面对这种情况。本研究采用定性研究方法。本研究的目的是描述Gojek通过广告、直接营销、网络营销、促销和公共关系等营销传播策略工具实施的营销传播策略。在本研究中，政府实施的PPKM战略可以由Gojek在为其用户实施服务创新时做出回应。本研究的结论是，营销传播策略运行有效，在影响目标消费者方面效果良好。本研究的结果发现了GOJEK服务中营销传播策略工具的作用和实施，通过分析其用户，包括使策略有效运行的工具的信息，即使在PPKM或(对社区活动的限制执行)期间，也能很好地影响有说服力的理论的目标消费者。
{"title":"MARKETING COMMUNICATION STRATEGY ANALYSIS IN GOJEK WHILE PPKM (PEMBERLAKUAN PEMBATASAN KEGIATAN MASYARAKAT) DURING COVID-19 PANDEMIC IN INDONESIA","authors":"Winda Shabrina, E. Sudarmilah","doi":"10.29303/iccsproceeding.v2i1.122","DOIUrl":"https://doi.org/10.29303/iccsproceeding.v2i1.122","url":null,"abstract":"The government's new policy in overcoming the current COVID-19 pandemic to implement PPKM (Pemberlakuan Pembatasan Kegiatan Masyarakat), has an impact on social activities, especially for the user and the drivers of Gojek. This condition leads in the mid of maketing communication strategy in order to deal with this pandemic. As one of the pioneers of startups in Indonesia with statistical data for 2020 with a total of 29.2 million users spread throughout Indonesia, it requires a special strategy for the social media and platform with one million instagram followers,and youtube subcribers Gojek Indonesia amount 243K subscribers and how it can make satisfy for the users, especially in this difficult PPKM situation right even in the face of this situation. This research uses qualitative research methods. The purpose of this study is to describe the marketing communication strategy that implement by Gojek, through a tools of marketing communication strategy on advertising, direct marketing, internet marketing, sales promotion and public relations. In this study, PPKM strategy that is implemented by the government can be responded by the Gojek in implementing innovations in services for its users. The conclusion of this study is that the marketing communication strategy run effectively and work well in influensing its target consumers. The results in this study found the role and implementation of the tools of marketing communication strategy in the GOJEK services by analysis to its users including the messages for that tools to make the strategy can run effectively and work well in influencing target consumers with persuasive theory even during the PPKM or (Enforcement of Restrictions on Community Activities).","PeriodicalId":236553,"journal":{"name":"Proceedings Of International Conference On Communication Science","volume":"129 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132660135","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-10DOI: 10.29303/iccsproceeding.v2i1.36
Eda Elysia, Mishbah El Yaser
Current communication technology supports the flow of information exchange. For those who can take advantage of communication technology, are also those who can play the role of producers, consumers, distributors to information manipulators. The fast flow of information delivery is feared by readers who are unable to distinguish between factual news and hoaxes. This can be anticipated by being equipped with media literacy skills. Currently, the younger generation (millennials and Generation Z) are those who are predominantly consumers of digital information. They are the ones who take advantage of the use of internet-based communication technology, especially in obtaining information. However, the problem is that Indonesia's literacy level is fairly low. Detikcom asa pioneer of online news media in Indonesiahas contributed to delivering news for news readers. However, there are still many who have not maximized the use of detikcom as a reference source for reading, especially for the younger generation. The purpose of this study is to determine the media literacy carried out by young towards the use of the detik.com application or site. This study uses qualitative research methods with a case study approach and detikcom as the object of research. The results of this study concluded that readers from the younger generation have adopted a media literacy attitude as a provision to face the fast flow of information. The media literacy they do on detik.com as a news source has met the stages of access, understanding, and analysis, but not at the production stage.
{"title":"Young Generation Media Literacy on Utilization of Detik.com Online News Media","authors":"Eda Elysia, Mishbah El Yaser","doi":"10.29303/iccsproceeding.v2i1.36","DOIUrl":"https://doi.org/10.29303/iccsproceeding.v2i1.36","url":null,"abstract":"Current communication technology supports the flow of information exchange. For those who can take advantage of communication technology, are also those who can play the role of producers, consumers, distributors to information manipulators. The fast flow of information delivery is feared by readers who are unable to distinguish between factual news and hoaxes. This can be anticipated by being equipped with media literacy skills. Currently, the younger generation (millennials and Generation Z) are those who are predominantly consumers of digital information. They are the ones who take advantage of the use of internet-based communication technology, especially in obtaining information. However, the problem is that Indonesia's literacy level is fairly low. Detikcom asa pioneer of online news media in Indonesiahas contributed to delivering news for news readers. However, there are still many who have not maximized the use of detikcom as a reference source for reading, especially for the younger generation. The purpose of this study is to determine the media literacy carried out by young towards the use of the detik.com application or site. This study uses qualitative research methods with a case study approach and detikcom as the object of research. The results of this study concluded that readers from the younger generation have adopted a media literacy attitude as a provision to face the fast flow of information. The media literacy they do on detik.com as a news source has met the stages of access, understanding, and analysis, but not at the production stage.\u0000 ","PeriodicalId":236553,"journal":{"name":"Proceedings Of International Conference On Communication Science","volume":"48 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129132614","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-10DOI: 10.29303/iccsproceeding.v2i1.132
Manik Sunuantari, R. Farhan
As one of the villages with natural potential and village potential with mountainous geographical characteristics, Sumbergondo Village can be developed into a village tourism area. Its uniqueness provides a different attraction for tourists to visit Sumbergondo village, both natural tourism, artificial tourism, and educational tourism. Tourism village development activities encourage sustainable economic alternatives for the community. This study uses a community-based tourism model in the context of developing the Sumbergondo tourism village pilot, which involves the community in all management and development activities of the Sumbergondo tourist village. In addition, marketing communication theory is also used to encourage promotion activities for sustainable tourism villages. This research uses case study research with a qualitative descriptive type. The data collection technique used was by conducting in-depth interviews with various parties involved in the development of the Sumbergondo tourist village. The results showed that the development of tourist villages involved various parties such as village officials, Youth Organizations, Mount Arjuna Exploration Community (Jaguar), KIM Warta Mertani, women's farmer groups, and Family Welfare Empowerment groups (PKK) and the Sumbergondo village community. KIM Warta Mertani carries out marketing communication activities to develop tourist villages in partnership with the Village-Owned Enterprises (BUMDes) Sumbergondo. Activities carried out include access to information, discussion, implementation, networking, information dissemination, and information advocacy according to community needs. The various promotional activities carried out have encouraged the growth of the village economy so that the community has alternative income to improve their welfare
{"title":"Rural Tourism Development Through Community Based Tourism Sumbergondo Village Malang","authors":"Manik Sunuantari, R. Farhan","doi":"10.29303/iccsproceeding.v2i1.132","DOIUrl":"https://doi.org/10.29303/iccsproceeding.v2i1.132","url":null,"abstract":"As one of the villages with natural potential and village potential with mountainous geographical characteristics, Sumbergondo Village can be developed into a village tourism area. Its uniqueness provides a different attraction for tourists to visit Sumbergondo village, both natural tourism, artificial tourism, and educational tourism. Tourism village development activities encourage sustainable economic alternatives for the community. This study uses a community-based tourism model in the context of developing the Sumbergondo tourism village pilot, which involves the community in all management and development activities of the Sumbergondo tourist village. In addition, marketing communication theory is also used to encourage promotion activities for sustainable tourism villages. This research uses case study research with a qualitative descriptive type. The data collection technique used was by conducting in-depth interviews with various parties involved in the development of the Sumbergondo tourist village. The results showed that the development of tourist villages involved various parties such as village officials, Youth Organizations, Mount Arjuna Exploration Community (Jaguar), KIM Warta Mertani, women's farmer groups, and Family Welfare Empowerment groups (PKK) and the Sumbergondo village community. KIM Warta Mertani carries out marketing communication activities to develop tourist villages in partnership with the Village-Owned Enterprises (BUMDes) Sumbergondo. Activities carried out include access to information, discussion, implementation, networking, information dissemination, and information advocacy according to community needs. The various promotional activities carried out have encouraged the growth of the village economy so that the community has alternative income to improve their welfare","PeriodicalId":236553,"journal":{"name":"Proceedings Of International Conference On Communication Science","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129147576","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-10DOI: 10.29303/iccsproceeding.v2i1.102
Mudita Aryacetana, Santi Delliana
Women's images in the media are exciting. When the role of women in society shifts, the media will shape public perception. Verbal exploitation has ended. Aisha Weddings presents women as commercial products by selling early marriage, unregistered marriage, and polygamy in the media. This study aims to show the depiction of the exploitation of the image of women in Aisha Weddings on television. The approach used is qualitative with a critical paradigm, and Roland Barthes' semiotic analysis method consists of Denotation, Connotation, and Myth. The results of this study indicate that Aisha Weddings uses the image of women in the mass media in 3 categories, namely the image of the pillar that the image of women is considered the main object in forming a harmonious family, the image of the contest that women can meet the needs of their husbands both physically and mentally as a wife, and the image of association that women are considered to have unstable emotional and thinking aspects. The phenomenon of exploitation carried out by Aisha Weddings is included in the sexualization of news by using image objects and writing down articles or photo captions whose contents corner the image of women in society and pornography using female adolescent models as supporting images. There are three streams of Feminism contained in the news of Aisha Weddings on television, namely Liberal Feminism marked by Aisha Weddings forming the image of young women to get married immediately to have a better and secure future, Marxist Feminism marked by Aisha Weddings forming a class system in marriage making men feel more in control of women's lives. Existentialist Feminism is characterized by women having only two roles, namely the role of mother and wife.
{"title":"Women's Image Exploitation in Television News of Aisha Weddings","authors":"Mudita Aryacetana, Santi Delliana","doi":"10.29303/iccsproceeding.v2i1.102","DOIUrl":"https://doi.org/10.29303/iccsproceeding.v2i1.102","url":null,"abstract":"Women's images in the media are exciting. When the role of women in society shifts, the media will shape public perception. Verbal exploitation has ended. Aisha Weddings presents women as commercial products by selling early marriage, unregistered marriage, and polygamy in the media. This study aims to show the depiction of the exploitation of the image of women in Aisha Weddings on television. The approach used is qualitative with a critical paradigm, and Roland Barthes' semiotic analysis method consists of Denotation, Connotation, and Myth. The results of this study indicate that Aisha Weddings uses the image of women in the mass media in 3 categories, namely the image of the pillar that the image of women is considered the main object in forming a harmonious family, the image of the contest that women can meet the needs of their husbands both physically and mentally as a wife, and the image of association that women are considered to have unstable emotional and thinking aspects. The phenomenon of exploitation carried out by Aisha Weddings is included in the sexualization of news by using image objects and writing down articles or photo captions whose contents corner the image of women in society and pornography using female adolescent models as supporting images. There are three streams of Feminism contained in the news of Aisha Weddings on television, namely Liberal Feminism marked by Aisha Weddings forming the image of young women to get married immediately to have a better and secure future, Marxist Feminism marked by Aisha Weddings forming a class system in marriage making men feel more in control of women's lives. Existentialist Feminism is characterized by women having only two roles, namely the role of mother and wife.","PeriodicalId":236553,"journal":{"name":"Proceedings Of International Conference On Communication Science","volume":"48 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132686418","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-10DOI: 10.29303/iccsproceeding.v2i1.51
Immanuel Panusunan Tua Panggabean, Sirojuzilam Sirojuzilam, Suwardi Lubis, A. Purwoko
Parking Management is the continual process of selecting and implementing parking policies to make the strategies take effect. The paradigm regarding parking management needs to be reviewed further from several aspects, such as planning, evaluation, and strategies including the relationships and interactions between users – communities, and the environment, as well as aspects of management, including the sustainability of parking management in the future. Through a systematic literature review of Scopus indexed articles, this study could identify concepts and theories that can formulate a new paradigm of parking management. From the sustainability theme, exploring parking management should be carried out with a special research approach taking into account the different characteristics or behaviours of drivers, as well as destination profiles and the affected communities. KEYWORDS: parking management; sustainability; systematic literature review
{"title":"Parking Management in Supporting Sustainable Development: Systematic Literature Review","authors":"Immanuel Panusunan Tua Panggabean, Sirojuzilam Sirojuzilam, Suwardi Lubis, A. Purwoko","doi":"10.29303/iccsproceeding.v2i1.51","DOIUrl":"https://doi.org/10.29303/iccsproceeding.v2i1.51","url":null,"abstract":"Parking Management is the continual process of selecting and implementing parking policies to make the strategies take effect. The paradigm regarding parking management needs to be reviewed further from several aspects, such as planning, evaluation, and strategies including the relationships and interactions between users – communities, and the environment, as well as aspects of management, including the sustainability of parking management in the future. Through a systematic literature review of Scopus indexed articles, this study could identify concepts and theories that can formulate a new paradigm of parking management. From the sustainability theme, exploring parking management should be carried out with a special research approach taking into account the different characteristics or behaviours of drivers, as well as destination profiles and the affected communities. \u0000KEYWORDS: parking management; sustainability; systematic literature review","PeriodicalId":236553,"journal":{"name":"Proceedings Of International Conference On Communication Science","volume":"133 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117188853","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-10DOI: 10.29303/iccsproceeding.v2i1.100
S. Akmal, Tarmizi M.Nur
Ethical communication has now become an important issue in message delivery as cultural exchanges taking place in the community may lead to dispute and conflict. This study, thus, wants to know how the communication ethics between Papuan students during their stay in Aceh. Considering the fact that Aceh and Papua are representations of the cultures of westernmost and easternmost provinces in Indonesia respectively, moreover, there must be some kind of communication barriers and cultural differences. The method used in this study is a qualitative research design with descriptive approach by conducting in-depth interviews with Papuan students studying in Banda Aceh, the capital city of Aceh Province, Indonesia. The results of this study indicate that the communication ethics practiced by Papuan students are really nice, such as starting to learn the Aceh culture, language and getting along with Acehnese students, being polite and ethical, even though most of the Papuan students are relatively quiet and shy. On the other hand, this study also reveals the fact that there are cultural barriers in the communication ethics of Papuan students caused by wrong perceptions of the Acehnese people. This study can contribute to the existing body of knowledge and practices of how communication ethics between the two most constrasting culture, religious backgrounds and tradition in diversed but united Indonesia.
{"title":"Papuan Student Communication Ethics in Aceh: An Intercultural Communication Analysis","authors":"S. Akmal, Tarmizi M.Nur","doi":"10.29303/iccsproceeding.v2i1.100","DOIUrl":"https://doi.org/10.29303/iccsproceeding.v2i1.100","url":null,"abstract":"Ethical communication has now become an important issue in message delivery as cultural exchanges taking place in the community may lead to dispute and conflict. This study, thus, wants to know how the communication ethics between Papuan students during their stay in Aceh. Considering the fact that Aceh and Papua are representations of the cultures of westernmost and easternmost provinces in Indonesia respectively, moreover, there must be some kind of communication barriers and cultural differences. The method used in this study is a qualitative research design with descriptive approach by conducting in-depth interviews with Papuan students studying in Banda Aceh, the capital city of Aceh Province, Indonesia. The results of this study indicate that the communication ethics practiced by Papuan students are really nice, such as starting to learn the Aceh culture, language and getting along with Acehnese students, being polite and ethical, even though most of the Papuan students are relatively quiet and shy. On the other hand, this study also reveals the fact that there are cultural barriers in the communication ethics of Papuan students caused by wrong perceptions of the Acehnese people. This study can contribute to the existing body of knowledge and practices of how communication ethics between the two most constrasting culture, religious backgrounds and tradition in diversed but united Indonesia. \u0000 ","PeriodicalId":236553,"journal":{"name":"Proceedings Of International Conference On Communication Science","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115202882","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-10DOI: 10.29303/iccsproceeding.v2i1.48
Heni Indrayani, C. Satriya, Rahmawati Zulfiningrum, Adybah Bryana Sanggita
This study aims to describe how to build emotions through digital content as a corporate communication strategy by State-Owned Enterprises. The pandemic covid-19 has engendered unprecedented situation that pose enormous challenges to corporate communication in their messages to stakeholders. State-Owned Enterprises can no longer do their stakeholders' engagements with “business as usual” approaches without being perceived as uncaring and unempathetic in a situation of crisis. The consumer insight data mentions that more than two-third of respondents admitted that they will lose trust in a certain product brand or company that are more concern on the profit during the covid-19 period. Through the in-depth interview to a number of PR practitioners of state-owned companies and content analysis of top five active social media State-Owned Enterprises contributes, this research found that Public Relations activities are indeed somewhat altered in the time of pandemic crisis. Their engagement in social media content are having more emphasize on emotional supports and convey empathic feelings to the people who suffer because of the virus, and providing more messages of support on effort to reduction the risk caused by coronavirus. The narrative of digital content is told in a coherent and fidelity. Narrative of digital content such as family-oriented, togetherness, being romantic, thrill-seeking, struggle, optimism, salvation, commitment, and carefulness is a way to have positive relationships with stakeholders. Hence, the pandemic crisis has also brought changes in the ways in which PR practitioners engage with their public, and alter the content of their messages from profit-interest communication to emphatic communication.
{"title":"Bonding Emotional Appeal as Strategic Digital Communication of State-Owned Enterprises","authors":"Heni Indrayani, C. Satriya, Rahmawati Zulfiningrum, Adybah Bryana Sanggita","doi":"10.29303/iccsproceeding.v2i1.48","DOIUrl":"https://doi.org/10.29303/iccsproceeding.v2i1.48","url":null,"abstract":"This study aims to describe how to build emotions through digital content as a corporate communication strategy by State-Owned Enterprises. The pandemic covid-19 has engendered unprecedented situation that pose enormous challenges to corporate communication in their messages to stakeholders. State-Owned Enterprises can no longer do their stakeholders' engagements with “business as usual” approaches without being perceived as uncaring and unempathetic in a situation of crisis. The consumer insight data mentions that more than two-third of respondents admitted that they will lose trust in a certain product brand or company that are more concern on the profit during the covid-19 period. Through the in-depth interview to a number of PR practitioners of state-owned companies and content analysis of top five active social media State-Owned Enterprises contributes, this research found that Public Relations activities are indeed somewhat altered in the time of pandemic crisis. Their engagement in social media content are having more emphasize on emotional supports and convey empathic feelings to the people who suffer because of the virus, and providing more messages of support on effort to reduction the risk caused by coronavirus. The narrative of digital content is told in a coherent and fidelity. Narrative of digital content such as family-oriented, togetherness, being romantic, thrill-seeking, struggle, optimism, salvation, commitment, and carefulness is a way to have positive relationships with stakeholders. Hence, the pandemic crisis has also brought changes in the ways in which PR practitioners engage with their public, and alter the content of their messages from profit-interest communication to emphatic communication. \u0000 ","PeriodicalId":236553,"journal":{"name":"Proceedings Of International Conference On Communication Science","volume":"75 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114916967","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-10DOI: 10.29303/iccsproceeding.v2i1.83
Pratiwi Cristin Harnita, Ester Krisnawati, Alif Bintang Kumenyar
The Indonesian government continues to strive to reduce the risk of disasters including tsunamis disaster. In the case of earthquakes that have occurred in Aceh, in the southern region of Java to Bali, there is a layer of sediment that is suspected to be strongly used by tsunamis from different times. This fact requires special attention and effort in risk communication. Previous studies have shown that there is an important role for the mass media to influence perceptions for disaster preparation. Therefore, the campaign video "Indonesia Tsunamy Alert" as one of the disaster mitigation efforts. This paper describes the process of making a video from the corner of the filmaker field.
{"title":"MBKM Project: The Filmaking Process of \"Indonesia Tsunami Alert\" Campaign Video for Disaster Education","authors":"Pratiwi Cristin Harnita, Ester Krisnawati, Alif Bintang Kumenyar","doi":"10.29303/iccsproceeding.v2i1.83","DOIUrl":"https://doi.org/10.29303/iccsproceeding.v2i1.83","url":null,"abstract":"The Indonesian government continues to strive to reduce the risk of disasters including tsunamis disaster. In the case of earthquakes that have occurred in Aceh, in the southern region of Java to Bali, there is a layer of sediment that is suspected to be strongly used by tsunamis from different times. This fact requires special attention and effort in risk communication. Previous studies have shown that there is an important role for the mass media to influence perceptions for disaster preparation. Therefore, the campaign video \"Indonesia Tsunamy Alert\" as one of the disaster mitigation efforts. This paper describes the process of making a video from the corner of the filmaker field. \u0000 ","PeriodicalId":236553,"journal":{"name":"Proceedings Of International Conference On Communication Science","volume":"70 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121908633","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-10DOI: 10.29303/iccsproceeding.v2i1.76
Naurah Lisnarini, J. Suminar, Yanti Setianti
Stunting is a national issue that must be resolved because it has an impact on the quality of Indonesia's human resources in the future. Stunting handling efforts are regulated in accordance with the mandate of Indonesia Presidential Regulation Number 72 of 2021 concerning the Acceleration of Stunting Reduction. As a strategy to reduce stunting from upstream, National Population and Family Planning Institution or BKKBN is an institution in charge of controlling and administering family planning released the Elsimil application for pre-marriage and pregnancy, which is a health screening method for bride and groom to be in 3 months before marriage. The purpose of this study is to find out how the Elsimil application is an effort to prevent stunting in terms of planning and implementation. The research method used is a qualitative approach to explain how BKKBN Communication strategy on the Elsimil application as a preventive medium for dealing with stunting problems. With a target of teenagers aged at least 21 years who are not married, it is hoped that this application can help reduce the stunting rate to 14% by 2024. The data sources are interviews and documentation studies. The results of the study show that the Elsimil application is currently still in the introduction (socialization) stage through the assistance of Genre Ambassadors or Generation Planning Community and TPK or Family Assistance Team. The purpose of the Elsimil application is to screen bride and groom to be health conditions before marriage, provide health education with articles. And there is a questionnaire that produces an Elsimil certificate, namely scoring health eligibility before marriage. Later, Elsimil's certificate will be a requirement for marriage at KUA or Office of Religious Affairs and the Ministry of Civil Registry Service, but it is still in the process of being discussed by other several ministries.
{"title":"BKKBN Communication Strategy on Elsimil Application as a Media for Stunting Prevention in Indonesia","authors":"Naurah Lisnarini, J. Suminar, Yanti Setianti","doi":"10.29303/iccsproceeding.v2i1.76","DOIUrl":"https://doi.org/10.29303/iccsproceeding.v2i1.76","url":null,"abstract":"Stunting is a national issue that must be resolved because it has an impact on the quality of Indonesia's human resources in the future. Stunting handling efforts are regulated in accordance with the mandate of Indonesia Presidential Regulation Number 72 of 2021 concerning the Acceleration of Stunting Reduction. As a strategy to reduce stunting from upstream, National Population and Family Planning Institution or BKKBN is an institution in charge of controlling and administering family planning released the Elsimil application for pre-marriage and pregnancy, which is a health screening method for bride and groom to be in 3 months before marriage. The purpose of this study is to find out how the Elsimil application is an effort to prevent stunting in terms of planning and implementation. The research method used is a qualitative approach to explain how BKKBN Communication strategy on the Elsimil application as a preventive medium for dealing with stunting problems. With a target of teenagers aged at least 21 years who are not married, it is hoped that this application can help reduce the stunting rate to 14% by 2024. The data sources are interviews and documentation studies. The results of the study show that the Elsimil application is currently still in the introduction (socialization) stage through the assistance of Genre Ambassadors or Generation Planning Community and TPK or Family Assistance Team. The purpose of the Elsimil application is to screen bride and groom to be health conditions before marriage, provide health education with articles. And there is a questionnaire that produces an Elsimil certificate, namely scoring health eligibility before marriage. Later, Elsimil's certificate will be a requirement for marriage at KUA or Office of Religious Affairs and the Ministry of Civil Registry Service, but it is still in the process of being discussed by other several ministries.\u0000 ","PeriodicalId":236553,"journal":{"name":"Proceedings Of International Conference On Communication Science","volume":"36 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125402070","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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