The development of communication technology which is increasingly advancing is shown by the emergence of social media such as Youtube, which is considered a platform that can be used as a means of gaining economic benefits as well as a means of communication in conveying aspirations. The Cameo Project Youtube account in its content entitled "Small Talks That Make You Heartbroken" contains videos that can be related to the association of today's congregants who pay less attention to their communication patterns, so that sometimes consciously or unconsciously hurt the feelings of someone they communicate with. This study focuses on how the contents of the anti-bullying campaign message in the video content delivered by the Cameo Project using the content analysis method. The theory used in this research is social media theory and bullying theory. This study aims to clearly determine the meaning conveyed in the video. The results showed that if the bullying was carried out continuously it would result in conflict within the bully victim, if the victim could not survive against his inner turmoil, there would be bad suggestions for himself which caused the bullying victim to experience interpersonal conflict. In the video that has been analyzed by researchers, it shows that the bullying in the video as a whole is 100% verbal communication. Key words: Content Analysis, Bullying, Youtube Video.
{"title":"ANALYSIS OF THE CONTENT CAMEO PROJECT YOUTUBE VIDEO IN SUPPORTING ANTI BULLYING CAMPAIGN","authors":"Fauziah Yanis","doi":"10.33592/dk.v9i1.858","DOIUrl":"https://doi.org/10.33592/dk.v9i1.858","url":null,"abstract":"The development of communication technology which is increasingly advancing is shown by the emergence of social media such as Youtube, which is considered a platform that can be used as a means of gaining economic benefits as well as a means of communication in conveying aspirations. The Cameo Project Youtube account in its content entitled \"Small Talks That Make You Heartbroken\" contains videos that can be related to the association of today's congregants who pay less attention to their communication patterns, so that sometimes consciously or unconsciously hurt the feelings of someone they communicate with. This study focuses on how the contents of the anti-bullying campaign message in the video content delivered by the Cameo Project using the content analysis method. The theory used in this research is social media theory and bullying theory. This study aims to clearly determine the meaning conveyed in the video. The results showed that if the bullying was carried out continuously it would result in conflict within the bully victim, if the victim could not survive against his inner turmoil, there would be bad suggestions for himself which caused the bullying victim to experience interpersonal conflict. In the video that has been analyzed by researchers, it shows that the bullying in the video as a whole is 100% verbal communication. Key words: Content Analysis, Bullying, Youtube Video.","PeriodicalId":240448,"journal":{"name":"DIALEKTIKA KOMUNIKA: Jurnal Kajian Komunikasi dan Pembangunan Daerah","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-08-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133366933","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
ABSTRACT This study focuses on the importance of the role of corporate public relations in implementing the Corporate Social Responsibility (CSR) program as a form of corporate responsibility for social and environmental concerns where the company is located. The purpose of this study was to determine the role of PR in implementing CSR programs to improve community welfare through creative economic activities carried out by PT Pacific Paint in changing Bekelir Village. This study uses a qualitative descriptive method to see objects directly. Data collection techniques using in-depth interviews, observation, and documentation. Data analysis techniques seek objective evidence during field research by collecting credible or trustworthy data. And the results of this research, PT Pacific Paint has succeeded in running a Corporate Social Responsibility program in changing the environment of the Bekelir Village community, so that they are able to rise again and become local tourism which is appreciated by the Tangerang City Government and visitors. Keywords : Public Relations, CSR, Welfare Improvement Program. ABSTRAK Penelitian ini berfokus bahwa sangat penting perusahaan dalam berperan melaksanakan program Corporate Social Responsibility (CSR) sebagai mempunyai rasa tanggung jawab perusahaan terhadap kepedulian sosial dan lingkungan tempat perusahaan itu berada. Tujuan penelitian ini ingin mengetahui peran Humas dalam melaksanakan program CSR untuk peningkatan kesejahteraan masyarakat masyarakat melalui kegiatan ekonomi kreatif yang dijalankan PT Pacific Paint dalam mengubah Kampung Bekelir. Penelitian menggunakan Metode deskriptif Kualitatif untuk melihat objek secara langsung. Teknik pengumpulan data menggunakan teknik wawancara mendalam, observasi, dan dokumentasi. Teknik analisis data mencari bukti-bukti yang objektif saat penelitian lapangan dengan mengumpulkan data yang kredibel atau dapat dipercaya. Dan hasil penelitian ini PT Pacific Paint berhasil menjalankan program Corporate Social Responsibility dalam mengubah lingkungan masyarakat Kampung Bekelir, sehingga dapat kembali bangkit dan menjadi wisata lokal yang diapresiasi Pemerintah Kota Tangerang serta pengunjung. Kata kunci : Hubungan masyarakat, CSR, Program Meningkatkan Kesejahteraan.
本研究的重点是企业公共关系在实施企业社会责任(CSR)计划中的重要性，作为公司所在社会和环境问题的企业责任的一种形式。本研究的目的是确定公关在实施企业社会责任计划中的作用，通过PT Pacific Paint在改变Bekelir村中开展的创造性经济活动来改善社区福利。本研究采用定性描述的方法直接观察对象。使用深度访谈、观察和文档的数据收集技术。数据分析技术通过收集可信或值得信赖的数据，在实地调查中寻求客观证据。这项研究的结果是，PT Pacific Paint成功地运行了一个企业社会责任项目，改变了Bekelir村社区的环境，使他们能够再次崛起，成为坦格朗市政府和游客赞赏的当地旅游业。关键词:公共关系，企业社会责任，福利改善计划。【摘要】企业社会责任(Corporate Social Responsibility, CSR)是企业社会责任(Social Responsibility)的一种表现形式，是企业社会责任的一种表现形式，是企业社会责任的一种表现形式。Tujuan penelitian ini in mengetahui peran Humas dalam melaksanakan计划CSR untuk peningkatan kesejahteraan masyarakat masyarakat melalui kegiatan经济kreatif yang dijalankan PT Pacific Paint dalam mengubah Kampung Bekelir。Penelitian menggunakan的方法描述了一种质量控制的方法。中国人口普查数据，中国人口普查，中国人口普查，中国人口普查。杨Teknik分析数据mencari bukti-bukti objektif种子penelitian lapangan dengan mengumpulkan数据杨kredibel atau dapat dipercaya。丹哈西penelitian ini PT Pacific Paint berhasil menjalankan计划企业社会责任dalam mengubah lingkungan masyarakat Kampung Bekelir, sehinga dapat kembali bangkit Dan menjadi wisata地方yang diapresresas Pemerintah Kota Tangerang serta pengunjung。Kata kunci: Hubungan masyarakat, CSR, Program Meningkatkan Kesejahteraan。
{"title":"PERAN HUMAS DALAM PELAKSANAAN PROGRAM CORPORATE SOCIAL RESPONSIBILITY (CSR) PT PACIFIC PAINT DI KAMPUNG BEKELIR KOTA TANGERANG.","authors":"Arif Suseno","doi":"10.33592/dk.v9i1.1395","DOIUrl":"https://doi.org/10.33592/dk.v9i1.1395","url":null,"abstract":"ABSTRACT \u0000This study focuses on the importance of the role of corporate public relations in implementing the Corporate Social Responsibility (CSR) program as a form of corporate responsibility for social and environmental concerns where the company is located. The purpose of this study was to determine the role of PR in implementing CSR programs to improve community welfare through creative economic activities carried out by PT Pacific Paint in changing Bekelir Village. This study uses a qualitative descriptive method to see objects directly. Data collection techniques using in-depth interviews, observation, and documentation. Data analysis techniques seek objective evidence during field research by collecting credible or trustworthy data. And the results of this research, PT Pacific Paint has succeeded in running a Corporate Social Responsibility program in changing the environment of the Bekelir Village community, so that they are able to rise again and become local tourism which is appreciated by the Tangerang City Government and visitors. Keywords : Public Relations, CSR, Welfare Improvement Program. \u0000 \u0000 \u0000ABSTRAK \u0000Penelitian ini berfokus bahwa sangat penting perusahaan dalam berperan melaksanakan program Corporate Social Responsibility (CSR) sebagai mempunyai rasa tanggung jawab perusahaan terhadap kepedulian sosial dan lingkungan tempat perusahaan itu berada. Tujuan penelitian ini ingin mengetahui peran Humas dalam melaksanakan program CSR untuk peningkatan kesejahteraan masyarakat masyarakat melalui kegiatan ekonomi kreatif yang dijalankan PT Pacific Paint dalam mengubah Kampung Bekelir. Penelitian menggunakan Metode deskriptif Kualitatif untuk melihat objek secara langsung. Teknik pengumpulan data menggunakan teknik wawancara mendalam, observasi, dan dokumentasi. Teknik analisis data mencari bukti-bukti yang objektif saat penelitian lapangan dengan mengumpulkan data yang kredibel atau dapat dipercaya. Dan hasil penelitian ini PT Pacific Paint berhasil menjalankan program Corporate Social Responsibility dalam mengubah lingkungan masyarakat Kampung Bekelir, sehingga dapat kembali bangkit dan menjadi wisata lokal yang diapresiasi Pemerintah Kota Tangerang serta pengunjung. \u0000Kata kunci : Hubungan masyarakat, CSR, Program Meningkatkan Kesejahteraan.","PeriodicalId":240448,"journal":{"name":"DIALEKTIKA KOMUNIKA: Jurnal Kajian Komunikasi dan Pembangunan Daerah","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-08-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114980843","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The participation of Bobby Nasution and Gibran Rakabuming Raka in the 2020 Regional Head Election contestation drew various reactions from the public. There are pros, some are cons. Researchers found that everything in accordance with Bobby Nasution and Gibran Rakabuming Raka will always be linked to the President Joko Widodo. President Joko Widodo is said to have built dynastic politics with the participation of his son-in-law and eldest son. After the contestation was over and it turned out that Bobby Nasution and Gibran Rakabuming Raka won in their respective constituencies, it further increased their conversation and news. Researchers monitored opinions before and after the official inauguration of Bobby Nasution as Mayor of Medan and Gibran Rakabuming Raka as Mayor of Surakarta. By using the netnography method, researchers conducted monitoring with the help of the Brand24 media monitoring tools from February 18 to February 27, 2021. The results showed that more of their news and opinions in the digital realm had positive sentiments. However, researchers also monitored “Politik Dinasti” keywords. The results show that negative sentiment is higher than positive sentiment. Opinions related to dynastic politics were dominated by public tweets about the election of Bobby and Gibran, not forgetting to link them to President Joko Widodo.This research on public opinion can be an evaluation for Bobby and Gibran's communication team in conducting political branding. The political communication strategy of Bobby and Gibran must be better maintained because their every move will always be associated with President Joko Widodo.
{"title":"Analisis Sentimen Kepala Daerah Terpilih Jelang dan Pasca Pelantikan Resmi Sebagai Pemimpin Daerah Terpilih pada Kontestasi Pemilihan Kepala Daerah 2020","authors":"Eny Ratnasari","doi":"10.33592/dk.v9i1.1573","DOIUrl":"https://doi.org/10.33592/dk.v9i1.1573","url":null,"abstract":"The participation of Bobby Nasution and Gibran Rakabuming Raka in the 2020 Regional Head Election contestation drew various reactions from the public. There are pros, some are cons. Researchers found that everything in accordance with Bobby Nasution and Gibran Rakabuming Raka will always be linked to the President Joko Widodo. President Joko Widodo is said to have built dynastic politics with the participation of his son-in-law and eldest son. After the contestation was over and it turned out that Bobby Nasution and Gibran Rakabuming Raka won in their respective constituencies, it further increased their conversation and news. Researchers monitored opinions before and after the official inauguration of Bobby Nasution as Mayor of Medan and Gibran Rakabuming Raka as Mayor of Surakarta. By using the netnography method, researchers conducted monitoring with the help of the Brand24 media monitoring tools from February 18 to February 27, 2021. The results showed that more of their news and opinions in the digital realm had positive sentiments. However, researchers also monitored “Politik Dinasti” keywords. The results show that negative sentiment is higher than positive sentiment. Opinions related to dynastic politics were dominated by public tweets about the election of Bobby and Gibran, not forgetting to link them to President Joko Widodo.This research on public opinion can be an evaluation for Bobby and Gibran's communication team in conducting political branding. The political communication strategy of Bobby and Gibran must be better maintained because their every move will always be associated with President Joko Widodo.","PeriodicalId":240448,"journal":{"name":"DIALEKTIKA KOMUNIKA: Jurnal Kajian Komunikasi dan Pembangunan Daerah","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-08-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115467585","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Dalam perkembangan teknologi informasi saat ini, membawa dampak perubahan struktur komunikasi yang terjadi dalam dan hal ini dapat menimbulkan dampak positif dan negatif dalam kehidupan masyarakat. Terdapat etika dalam melakukan komunikasi antar manusia begitu juga yang terjadi dalam dunia siber. Terdapat perbedaan antara etika dunia siber hal ini karena adanya perbedaan sruktur komunikasi dalam dunia siber. Selain itu juga dalam dunia siber rentan akan terjadi suatu kejahatan yang berbeda pada umumnya. Terdapat bentuk kejahatan baru yang menggunakan instrument komputer dan jaringannya dalam dunia siber, baik sebagai target kejahatan maupun sebagai alat atau sarana kejahatan (cyber crime). Pemerintah Indonesia dalam hal ini telah mengeluarkan regulasi yaitu Undang-Undang Informasi dan Transaksi Elektronik nomor 11 Tahun 2008 sebagai bentuk upaya untuk menanggulangi kejahatan tersebut. Salah satu bentuk kejahatan dunia siber adalah pencurian data atau informasi. Kasus Cambridge analytica merupakan kejahatan dunia siber. Oleh sebab perlu diteliti atau ditelaah kembali bagaimana etika dan peraturan dalam UU ITE dapat melindungi pengguna dunia siber. Keywords: Dunia Siber, Etika Siber, Kejahatan Siber Abstract Today, we are already In the development of information technology, the impact of changes in communication structure that occurs in and this can lead to positive and negative impacts in society. There is has an ethics in communication between people as well as in the cyberspace. There is have a difference between this cyberspace ethic because of the difference in culture in the cyberspace. In addition also in the cyberspace vulnerable will occur a crime. There is a new form of crime that using a computer as instruments and networks in the cyberspace, either as a target of crime or as a tool or means of crime (cybercrime). The Government of Indonesia in this matter has issued a regulation that is the Law of Information and Electronic Transactions number 11 of 2008 as a form of effort to prevent the crime One form of cyber crime types is the theft of data or information. The case of Cambridge analytica is a cyber-world crime. It needs to be examined or reviewed again how the ethics and regulations in the Law on ITE can protect the world of cyber users. Keywords: cyberspace, cyberethics, cybercrime
在信息技术的发展中，导致沟通结构的变化，这可能会对人们的生活产生积极和消极的影响。人与人之间交流是有道德的，网络也是如此。网络世界的道德规范和网络世界的沟通结构是有区别的。除此之外，在网络世界里，脆弱的人也会发生一种完全不同的犯罪。一种新的犯罪形式在网络世界中使用计算机工具和网络，既是犯罪的目标，也是犯罪的工具或手段。印尼政府在这方面发布了一项规定，即2008年第11号信息法和电子交易，作为应对这一罪行的一种手段。网络犯罪的一种形式是数据或信息盗窃。剑桥分析案件是一种网络犯罪。因此，它需要研究或研究法律中的伦理和规则如何保护网络世界的用户。网络世界，网络伦理，今天的网络犯罪，我们已经在信息技术的发展中，信息技术的影响，这种影响可能会导致社会中的积极和消极影响。在网络空间中，人们之间有一种行为。由于网络空间的文化差异，这个网络空间之间存在差异。此外，网络空间的脆弱也会导致犯罪。在网络空间中使用美国计算机和网络的一种新的犯罪形式，要么作为犯罪的目标，要么作为工具或手段的犯罪。这件事的印尼政府提出了一项规定，即2008年《信息与电子关系法》(Law of Information and Electronic transation number 11)是预防网络犯罪的一种形式，其类型是数据或信息的ft。剑桥分析是一种网络犯罪。它需要审查或重新审查它的道德和法律规定如何保护网络用户的世界。网络空间，网络犯罪，网络犯罪
{"title":"PERKEMBANGAN ETIKA SIBER DAN PENGATURAN CYBERLAW DI INDONESIA","authors":"Luna Safitri Salsabil","doi":"10.33592/dk.v9i1.1211","DOIUrl":"https://doi.org/10.33592/dk.v9i1.1211","url":null,"abstract":" \u0000Dalam perkembangan teknologi informasi saat ini, membawa dampak perubahan struktur komunikasi yang terjadi dalam dan hal ini dapat menimbulkan dampak positif dan negatif dalam kehidupan masyarakat. Terdapat etika dalam melakukan komunikasi antar manusia begitu juga yang terjadi dalam dunia siber. Terdapat perbedaan antara etika dunia siber hal ini karena adanya perbedaan sruktur komunikasi dalam dunia siber. Selain itu juga dalam dunia siber rentan akan terjadi suatu kejahatan yang berbeda pada umumnya. Terdapat bentuk kejahatan baru yang menggunakan instrument komputer dan jaringannya dalam dunia siber, baik sebagai target kejahatan maupun sebagai alat atau sarana kejahatan (cyber crime). Pemerintah Indonesia dalam hal ini telah mengeluarkan regulasi yaitu Undang-Undang Informasi dan Transaksi Elektronik nomor 11 Tahun 2008 sebagai bentuk upaya untuk menanggulangi kejahatan tersebut. Salah satu bentuk kejahatan dunia siber adalah pencurian data atau informasi. Kasus Cambridge analytica merupakan kejahatan dunia siber. Oleh sebab perlu diteliti atau ditelaah kembali bagaimana etika dan peraturan dalam UU ITE dapat melindungi pengguna dunia siber. \u0000Keywords: Dunia Siber, Etika Siber, Kejahatan Siber \u0000 \u0000 \u0000Abstract \u0000 \u0000Today, we are already In the development of information technology, the impact of changes in communication structure that occurs in and this can lead to positive and negative impacts in society. There is has an ethics in communication between people as well as in the cyberspace. There is have a difference between this cyberspace ethic because of the difference in culture in the cyberspace. In addition also in the cyberspace vulnerable will occur a crime. There is a new form of crime that using a computer as instruments and networks in the cyberspace, either as a target of crime or as a tool or means of crime (cybercrime). The Government of Indonesia in this matter has issued a regulation that is the Law of Information and Electronic Transactions number 11 of 2008 as a form of effort to prevent the crime One form of cyber crime types is the theft of data or information. The case of Cambridge analytica is a cyber-world crime. It needs to be examined or reviewed again how the ethics and regulations in the Law on ITE can protect the world of cyber users. \u0000Keywords: cyberspace, cyberethics, cybercrime","PeriodicalId":240448,"journal":{"name":"DIALEKTIKA KOMUNIKA: Jurnal Kajian Komunikasi dan Pembangunan Daerah","volume":"16 2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125783032","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Penelitian ini untuk mengetahui sejauhmana efektivitas Instagram sebagai media promosi pada produk hijab dan outfit Chic Square. Untuk menjawab tujuan penelitian ini, peneliti menggunakan teori Uses and Gratifications. Sedangkan yang menjadi responden dalam penelitian ini yaitu followers akun Instagram Chic Square dengan sampel 100 responden. Adapun hasil penelitian ini menunjukan bahwa terdapat efektivitas yang ditimbulkan oleh akun Instagram Chic Square sebagai media promosi produk yaitu sebesar 54,7%, sedangkan sisanya sebesar 45,3 % dipengaruhi oleh faktor-faktor lain di luar akun Instagram Chic Square yang tidak diteliti dalam penelitian ini.
{"title":"EFEKTIVITAS INSTAGRAM SEBAGAI MEDIA PROMOSI PADA PRODUK HIJAB DAN OUTFIT CHIC SQUARE","authors":"Sri Murdilah Fournawati, Widya Indah Mutiarani","doi":"10.33592/dk.v7i1.580","DOIUrl":"https://doi.org/10.33592/dk.v7i1.580","url":null,"abstract":"Penelitian ini untuk mengetahui sejauhmana efektivitas Instagram sebagai media promosi pada produk hijab dan outfit Chic Square. Untuk menjawab tujuan penelitian ini, peneliti menggunakan teori Uses and Gratifications. Sedangkan yang menjadi responden dalam penelitian ini yaitu followers akun Instagram Chic Square dengan sampel 100 responden. Adapun hasil penelitian ini menunjukan bahwa terdapat efektivitas yang ditimbulkan oleh akun Instagram Chic Square sebagai media promosi produk yaitu sebesar 54,7%, sedangkan sisanya sebesar 45,3 % dipengaruhi oleh faktor-faktor lain di luar akun Instagram Chic Square yang tidak diteliti dalam penelitian ini.","PeriodicalId":240448,"journal":{"name":"DIALEKTIKA KOMUNIKA: Jurnal Kajian Komunikasi dan Pembangunan Daerah","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126411374","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Penelitian ini bertujuan untuk mengetahui bagaimana kecenderungan perilaku dan budaya siber pada pengguna instagram saat dihadapkan dengan tren mikro-selebriti video viral milik akun instagram @helenjunet yang di upload pada 22 Maret 2019. Penelitian ini menggunakan studi Etnografi Virtual yang membahas tentang Cyberculture dan menggunakan Level Analisis Media Siber (AMS) dan Tipologi David Bell untuk menguraikan. Adapun hasil penelitian ini menunjukan bagaimana aktifitas di ruang siber dan terjadi terus menerus dan membentuk budaya pengguna. Selain itu peneliti juga menemukan beberapa motif yang menjadi alasan para pengguna instagram menonton dan mengikuti tren video viral. Pertama, motif hiburan dan kedua, motif keingintahuan
{"title":"FENOMENA MIKRO-SELEBRITI DI MEDIA SOSIAL (STUDI ETNOGRAFI VIRTUAL VIDEO VIRAL AKUN @HELENJUNET TANGGAL 22 MARET 2019 PADA PENGGUNA INSTAGRAM)","authors":"A. Abdurahman, Rizqi Aulia","doi":"10.33592/dk.v7i1.578","DOIUrl":"https://doi.org/10.33592/dk.v7i1.578","url":null,"abstract":"Penelitian ini bertujuan untuk mengetahui bagaimana kecenderungan perilaku dan budaya siber pada pengguna instagram saat dihadapkan dengan tren mikro-selebriti video viral milik akun instagram @helenjunet yang di upload pada 22 Maret 2019. Penelitian ini menggunakan studi Etnografi Virtual yang membahas tentang Cyberculture dan menggunakan Level Analisis Media Siber (AMS) dan Tipologi David Bell untuk menguraikan. Adapun hasil penelitian ini menunjukan bagaimana aktifitas di ruang siber dan terjadi terus menerus dan membentuk budaya pengguna. Selain itu peneliti juga menemukan beberapa motif yang menjadi alasan para pengguna instagram menonton dan mengikuti tren video viral. Pertama, motif hiburan dan kedua, motif keingintahuan","PeriodicalId":240448,"journal":{"name":"DIALEKTIKA KOMUNIKA: Jurnal Kajian Komunikasi dan Pembangunan Daerah","volume":"258 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116198508","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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