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Active e-Learning Approach for e-Business 积极的电子商务学习方法
Pub Date : 2011-06-01 DOI: 10.3316/IJEBM0501048
V. Nerguizian, R. Mhiri, M. Saad
Information and communication technologies (ICT) have affected all areas of our life: from information to recreational games, education, medicine, commerce and many other domains. The impact of these technologies has generated a real revolution in certain sectors and particularly in business. We talk more and more about electronic business (e-business) and training systems where electronic learning (e-learning) has experienced unprecedented development. In practice, these two domains are also interrelated. Several companies and institutions providing services for e-learning have adopted the e-business model for their management. Although the technological aspect of e-learning is efficient, effective e-learning is still strongly dependent on the pedagogical approaches. In fact, at the end of the last century, shortcomings were highlighted in the training of education in various fields. An observation was made of students' performance and attitudes. Students were found to be passive and uncreative, having difficulties in communication and working in teams. Another measured reality was the lack of autonomy in learning, accompanied by low interest and motivation in acquiring knowledge, and more difficulties in solving problems. Globalisation and increased competition among players in the industry have been the source of a profound reflection on training and education methods. Employers do not just require the title of the diploma but have more specific requirements on the profile of a competent graduate. Therefore, for e-learning and classical learning new pedagogical and active approaches are needed. This article presents the e-business needs in the e-learning environment using new learning tools and approaches. It details the steps in the problem-based learning approach and presents its use and advantages in some examples. It is definitely an efficient learning tool or method for e-learning in several disciplines such as business, management, medicine, engineering, economics, social sciences and many others.
信息和通信技术(ICT)已经影响了我们生活的各个领域:从信息到娱乐游戏、教育、医学、商业和许多其他领域。这些技术的影响在某些领域,尤其是商业领域,引发了一场真正的革命。我们越来越多地谈论电子商务(e-business)和培训系统,其中电子学习(e-learning)经历了前所未有的发展。在实践中,这两个领域也是相互关联的。一些提供电子学习服务的公司和机构已经采用电子商务模式进行管理。虽然电子学习的技术方面是高效的,但有效的电子学习仍然强烈依赖于教学方法。事实上,在上世纪末,我国各领域教育培训的不足之处就已经凸显出来。对学生的表现和态度进行了观察。学生们被发现是被动的,缺乏创造力,在沟通和团队合作方面有困难。另一个可衡量的现实是缺乏学习的自主性,伴随着对获取知识的兴趣和动机的降低,以及解决问题的困难。全球化和行业参与者之间日益激烈的竞争引发了对培训和教育方法的深刻反思。雇主不仅要求文凭的头衔,而且对有能力的毕业生的个人资料有更具体的要求。因此,电子学习和古典学习需要新的教学方法和积极的方法。本文介绍了使用新的学习工具和方法的电子学习环境中的电子商务需求。它详细介绍了基于问题的学习方法的步骤,并在一些示例中介绍了它的使用和优点。在商业、管理、医学、工程、经济、社会科学和许多其他学科中,它绝对是一种有效的学习工具或电子学习方法。
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引用次数: 13
An Empirical Investigation of Wireless Application Protocol (WAP) Services Usage Determinants 无线应用协议(WAP)服务使用决定因素的实证研究
Pub Date : 2011-06-01 DOI: 10.3316/IJEBM0501002
N. Suki, Thurasamy Ramayah, Loh Mun Yi, Hanudin Amin
The purpose of this study is to investigate Wireless Application Protocol (WAP) services usage determinants utilising the technology acceptance model (TAM), theory of reasoned action (TRA) and theory of planned behaviour (TPB). Data was collected via a questionnaire survey on a random convenience sample of 150 respondents who owned hand-held devices. Results from multiple regression analysis confirmed that perceived usefulness, perceived behavioural control and attitude are important determinants to explain WAP services usage. In addition, perceived usefulness and perceived ease of use influence the individual's attitude, which in turn affects usage intentions. This study contributes to the body of knowledge by introducing WAP services usage intentions from the Malaysian viewpoint, which was previously limited.
本研究的目的是利用技术接受模型(TAM)、理性行为理论(TRA)和计划行为理论(TPB)来研究无线应用协议(WAP)服务的使用决定因素。数据是通过问卷调查收集的,随机抽取了150名拥有手持设备的受访者。多元回归分析结果证实,感知有用性、感知行为控制和态度是解释WAP服务使用的重要决定因素。此外,感知有用性和感知易用性影响个体的态度,进而影响使用意图。本研究通过从马来西亚的角度介绍WAP服务的使用意图,为知识体系做出了贡献,这在以前是有限的。
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引用次数: 2
The Beginnings of National e-Freight Portals in Australia, Asia and Europe 澳大利亚、亚洲和欧洲国家电子货运门户网站的开始
Pub Date : 2011-06-01 DOI: 10.3316/IJEBM0501033
K. Hassall, Karyn Welsh, Mingyao Qi
In late 2008 the State of Victoria, in Australia, released 'Freight Futures: The Victorian Freight Network Strategy' (DoT, 2008). This was the first major Australian State Freight Strategy that recommended the implementation of an information communication technology (ICT) public domain portal that would enable small and medium enterprises (SMEs) within the freight transport sector to achieve higher levels of productivity and efficiency through access to, and use of, an internet based e-freight portal, utilising software-as-a-service (SaaS) applications. This was a planning initiative that may be seen as a next step compared to the Tsinghua University e-freight software applications that were listed on a 'public domain' marketplace, or even wider in application than the Port community efreight portals that Singapore and other major ports have already built. Efficiencies for the target user groups using these e-freight applications are identified as delivering significant productivity benefits to the user communities.
2008年末,澳大利亚维多利亚州发布了《货运期货:维多利亚州货运网络战略》(DoT, 2008)。这是第一个主要的澳大利亚国家货运战略,该战略建议实施信息通信技术(ICT)公共领域门户,使货运部门的中小型企业(sme)能够通过访问和使用基于互联网的电子货运门户,利用软件即服务(SaaS)应用程序,实现更高水平的生产力和效率。与清华大学在“公共领域”市场上上市的电子货运软件应用程序相比,这是一项规划举措,可能被视为下一步,甚至比新加坡和其他主要港口已经建立的港口社区货运门户网站应用范围更广。使用这些电子货运应用程序的目标用户组的效率被确定为为用户社区提供显著的生产力效益。
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引用次数: 7
Managing the Operational Effectiveness in Services Using Technological Innovation 利用技术创新管理服务的运作效率
Pub Date : 2011-06-01 DOI: 10.3316/IJEBM0501016
R. Santa, A. Scavarda, F. Zhao, Hazbo Skoko
There is evidence that many businesses are investing in complex technological innovations such as enterprise information systems with the aim of improving their operations. This technological innovation, however, tends to have a disproportionate focus on either the purity of the system (system effectiveness), or the operational effectiveness. The resulting lack of alignment is detrimental to the long-term enterprise benefits because of failure to achieve the real value of innovation. Although the literature has discussed system effectiveness and operational effectiveness extensively, there has not been a comprehensive discussion in regard to the alignment between the system effectiveness outcomes of a technological innovation and the operational effectiveness outcomes. This study explores the linkages and interactions between the two previously defined models, examining the influence of several organisational factors, such as strategies, on achieving an alignment that maximises benefit to the enterprise. This research uses a qualitative approach, based on unstructured and structured interviews with employees at different levels of two large service organisations, to build on the existing literature and to further confirm and refine a theoretical framework.
有证据表明,许多企业正在投资于复杂的技术创新,如企业信息系统,目的是改善其运营。然而,这种技术革新倾向于不相称地关注系统的纯洁性(系统有效性)或操作有效性。由于无法实现创新的真正价值,因此导致的缺乏一致性对企业的长期利益是有害的。虽然文献已经广泛地讨论了系统有效性和操作有效性,但尚未对技术创新的系统有效性结果与操作有效性结果之间的一致性进行全面的讨论。本研究探讨了两个先前定义的模型之间的联系和相互作用,检查了几个组织因素(如战略)对实现企业利益最大化的一致性的影响。本研究采用定性方法,基于对两个大型服务组织不同级别员工的非结构化和结构化访谈,以现有文献为基础,进一步确认和完善理论框架。
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引用次数: 7
FACEBOOK USAGE AMONG ARABIC COLLEGE STUDENTS: PRELIMINARY FINDINGS ON GENDER DIFFERENCES 阿拉伯大学生使用Facebook:关于性别差异的初步发现
Pub Date : 2010-06-01 DOI: 10.3316/IJEBM0401053
K. Shen, M. Khalifa
With immense popularity and candid participation, social networking sites (SNS) such as Facebook have great impacts on both commercial and social life. Despite their popularity, research on SNS is far behind the practice. Particularly, research outside of western countries is very limited, given the global nature of SNS. With the young generation in the Arabic world embarking on Internet use, SNS, and particularly Facebook, have become a main arena for their identity construction and relationship development, playing a vital role in shaping future society. The purpose of this exploratory study is to provide descriptive information about the use of Facebook by Arabic college students, with a focus on gender differences in motivations and perceived consequences of Facebook usage. This study represents an initial attempt to tackle the SNS phenomenon in the Arabic world, and its results suggest a promising research opportunity in gender differences in SNS usage patterns. By contributing empirical evidence from the UAE, our study helps develop an understanding of the regional uniqueness in SNS usage.
像Facebook这样的社交网站有着巨大的人气和坦率的参与,对商业和社会生活都产生了巨大的影响。尽管社交网络很受欢迎,但对社交网络的研究远远落后于实践。特别是,考虑到SNS的全球性,西方国家以外的研究非常有限。随着阿拉伯世界的年轻一代开始使用互联网,社交网络,尤其是Facebook,已经成为他们构建身份和发展关系的主要场所,在塑造未来社会方面发挥着至关重要的作用。本探索性研究的目的是提供关于阿拉伯大学生使用Facebook的描述性信息,重点关注Facebook使用动机和感知后果的性别差异。这项研究代表了解决阿拉伯世界SNS现象的初步尝试,其结果表明,在SNS使用模式的性别差异方面有很好的研究机会。通过提供来自阿联酋的经验证据,我们的研究有助于了解SNS使用的地区独特性。
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引用次数: 56
Online social networks: changing the face of business education and career planning 在线社交网络:改变商业教育和职业规划的面貌
Pub Date : 2010-06-01 DOI: 10.3316/IJEBM0401020
Vladlena Benson, Fragkiskos Filippaios, Stephanie Morgan
Online social networks have become increasingly popular in recent years, providing an efficient and user-friendly way to maintain social connections and share information. They have been shown to facilitate business relationships and building of social capital using electronic media. Graduates who are coming into business for the first time are almost expected to be comfortable with interactions using social networks. This brings new challenges to graduates in the way they use social networks and how they enhance their career development and relationships with employers. This study reports the findings of a survey of 272 UK and international business school students on career development and entrepreneurship as a part of a wider study of online social networking. The results of the study reveal key differences between undergraduate, postgraduate and international student populations. The paper discusses differences across gender, educational level and nationality that have implications for social networking practices and argues for a pressing need to raise the awareness of graduates in the use of social networks to enhance their career prospects. The conclusions of the study offer better understanding of motivations and barriers to an effective application of social networks in business.
近年来,在线社交网络变得越来越流行,它提供了一种高效且用户友好的方式来保持社会联系和分享信息。它们已被证明可以利用电子媒体促进商业关系和建立社会资本。第一次进入商界的毕业生几乎被认为能够自如地使用社交网络进行互动。这给毕业生在如何使用社交网络、如何促进职业发展以及与雇主的关系方面带来了新的挑战。这项研究报告了一项针对272名英国和国际商学院学生的职业发展和创业精神的调查结果,该调查是一项更广泛的在线社交网络研究的一部分。研究结果揭示了本科生、研究生和国际学生群体之间的关键差异。本文讨论了性别、教育水平和国籍之间的差异对社交网络实践的影响,并认为迫切需要提高毕业生使用社交网络的意识,以提高他们的职业前景。该研究的结论有助于更好地理解在商业中有效应用社交网络的动机和障碍。
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引用次数: 50
Online Brand Community across Cultures: A Comparison between the US and Korea 跨文化网络品牌社区:美国和韩国的比较
Pub Date : 2010-06-01 DOI: 10.3316/IJEBM0401034
Hongmin Ahn, Min-Woo Kwon, Yongjun Sung
The study provides empirical evidence of cultural differences reflected in online brand communities. We analysed 184 consumer-generated brand communities in social networking websites across two cultures (the US and Korea) in terms of how differences in Hofstede's cultural dimensions (individualism, collectivism, uncertainty avoidance, power distance, and masculinity/femininity) are manifested. Overall, the results of the study indicate that online consumer-generated brand communities are not culturally neutral, but culture-bound. In particular, the results suggest that brand communities in Korea have significantly more indicators of individualism, collectivism, uncertainty avoidance, and power distance than do brand communities in the US. However, there was no difference on the masculinity/femininity dimension between the two cultures.
该研究提供了文化差异反映在网络品牌社区的经验证据。我们分析了两种文化(美国和韩国)的社交网站中184个消费者生成的品牌社区,以了解Hofstede的文化维度(个人主义、集体主义、不确定性规避、权力距离和男性/女性气质)的差异是如何表现出来的。总体而言,研究结果表明,在线消费者生成的品牌社区不是文化中立的,而是受文化约束的。特别是,结果表明,韩国品牌社区的个人主义、集体主义、不确定性规避和权力距离指标明显多于美国品牌社区。然而,两种文化在男性气质/女性气质维度上没有差异。
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引用次数: 20
Social Networking Services (SNS) in China 中国的社交网络服务(SNS)
Pub Date : 2010-06-01 DOI: 10.3316/IJEBM0401066
Zhi-Jin Zhong
The advancement of Social Networking Services (SNS) that aim to help users establish and maintain social networks on the Internet, in China is discussed. Details of different models of Chinese SNS sites and all that they offer is highlighted.
讨论了旨在帮助用户在互联网上建立和维护社交网络的社交网络服务(SNS)在中国的发展。详细介绍了不同模式的中国社交网站及其提供的服务。
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引用次数: 7
Why Users Participate in Online Social Networks 用户为何参与在线社交网络
Pub Date : 2010-06-01 DOI: 10.3316/ijebm0401003
M. Foster, Anthony Francescucci, Bettina West
Almost two-thirds of marketers and agency managers believe that strong customer relationships can be established through the strategic use of Internet technology. To take advantage of this, it is important to understand what motivates and de-motivates users to participate in online social networks (social networking sites - SNS). The extant literature has focused on why users participate in online or virtual communities of practice. This study looks at a number of first-order factors that together drive an overall (second-order) motivation construct for explaining why users participate in SNS in particular. We conclude by discussing the implications for managers and opportunities for future research.
近三分之二的营销人员和代理经理认为,通过战略性地使用互联网技术可以建立牢固的客户关系。为了利用这一点,了解用户参与在线社交网络(社交网站- SNS)的动机和动机是很重要的。现有的文献集中于用户为什么参与在线或虚拟社区的实践。这项研究着眼于一系列一阶因素,这些因素共同推动了一个整体(二阶)动机结构,以解释为什么用户特别参与社交网络。最后,我们讨论了对管理者的启示和未来研究的机会。
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引用次数: 111
Do Virtual Enterprises Exist?: A Proposed Analysis Model 虚拟企业存在吗?:一个建议的分析模型
Pub Date : 2009-11-01 DOI: 10.3316/IJEBM0302043
Éric Brunelle
Because of the phenomenal innovations within the field of information and communications technologies during the last decade, companies have been able to reinvent their techniques for selling products and services, reorganise the work process and build strategic partnerships. The use of these technologies has resulted in major spatial and temporal asynchronies. The decompartmentalisation of time and space in organisational activities has given rise to a new kind of organisation that many people refer to as a virtual enterprise. In this article, we propose a different approach. We believe that virtuality is a dimension that exists in all enterprises; consequently, all organisations need to pay particular attention to it. On this basis, we developed an analysis model based on organisational relationships that can be used to assess the degree of virtuality in an enterprise. We believe that this model will help managers to better understand the impacts of virtuality on their organisations and consequently on their management methods.
由于过去十年中信息和通信技术领域的惊人创新,公司已经能够重新发明销售产品和服务的技术,重新组织工作流程并建立战略合作伙伴关系。这些技术的使用导致了主要的空间和时间上的不同步。组织活动中时间和空间的分解产生了一种新的组织形式,许多人称之为虚拟企业。在本文中,我们提出了一种不同的方法。我们相信,虚拟是存在于所有企业中的一个维度;因此,所有组织都需要特别关注它。在此基础上,我们开发了一个基于组织关系的分析模型,该模型可用于评估企业的虚拟程度。我们相信,这个模型将帮助管理者更好地理解虚拟对其组织的影响,从而对其管理方法的影响。
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引用次数: 13
期刊
International Journal of E-business Management
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