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Agro-Tourist Satisfaction in Sri Lanka: With Special Reference to Tourist Socio-Demographic and Destination Characteristics 斯里兰卡农业旅游者满意度:特别参考旅游者社会人口统计学和目的地特征
Pub Date : 2021-09-30 DOI: 10.35912/joste.v3i1.1230
I. Gunasekara, Suranga Silva
Abstract: Purpose: The purpose of the study was to examine what factors are determining the level of satisfaction in agro-tourists and define the possible ways and means to enhance their satisfaction levels in promoting agro-tourism in Sri Lanka. There are four specific objectives in the study; to examine the current situation of the ago-tourism industry in Sri Lanka, to study the agro-tourism destination characteristics and socio-demographic characteristics of tourists, to analyze the relationship between the level of satisfaction, agro-tourism destination characteristics and socio-demographic characteristics of agro-tourist, and to discuss possible policy measures and management strategies to enhance tourist satisfaction and positive experience for agro-tourists in Sri Lanka. Research Methodology: This research utilized both qualitative and quantitative data collection methods. The gathered data were analyzed using five instruments; reliability test, inferential analysis, Pearson correlation analysis, regression analysis, and Kruskal Wallis test. Results: Ten possible policy measures and management strategies to enhance tourist satisfaction and positive experience for agro-tourists in Sri Lanka. Limitation: This research is limited to investigating the factors that affect the tourist satisfaction of agro-tourists. The scope focused on three areas, destination, tourist, and travel characteristics. The study focused on foreign tourists who have already visited Sri Lanka and been to agro-tourism sites. Contribution: This study is based on one such tourism concept which promotes in agricultural societies. The agro-tourism in Sri Lanka is identified as an important aspect of gaining the benefits of tourism. The satisfaction of the tourist must be ensured in the tourism industry for the long-term benefit of the business. The study contributes by suggesting actions and projects for agro-tourism satisfaction. Keywords: 1. Agro-tourism 2. Tourist Satisfaction 3. Demographic Characteristics 4. Destination characteristics
摘要:目的:本研究的目的是研究哪些因素决定了农业游客的满意度水平,并确定了可能的方法和手段,以提高他们的满意度水平,促进农业旅游在斯里兰卡。这项研究有四个具体目标;考察斯里兰卡农业旅游业的现状,研究农业旅游目的地特征和游客社会人口特征,分析满意度水平、农业旅游目的地特征和农业游客社会人口特征之间的关系,探讨提高斯里兰卡农业游客满意度和积极体验的可能的政策措施和管理策略。研究方法:本研究采用定性和定量数据收集方法。收集的数据使用五种仪器进行分析;信度检验、推理分析、Pearson相关分析、回归分析、Kruskal Wallis检验。结果:提出了提高斯里兰卡农业旅游者满意度和积极体验的十项政策措施和管理策略。局限性:本研究仅限于调查农业旅游者旅游满意度的影响因素。研究范围集中在三个方面:目的地、游客和旅游特征。这项研究的重点是已经访问过斯里兰卡并去过农业旅游景点的外国游客。贡献:本研究是基于一个这样的旅游概念,促进农业社会。农业旅游在斯里兰卡被确定为获得旅游利益的一个重要方面。在旅游业中,为了企业的长期利益,必须确保游客的满意度。本研究提出了提高农业旅游满意度的措施和项目。关键词:1。农业旅游2。游客满意度4.人口特征目的地特点
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引用次数: 0
Potential loss of business services levy receipts in the Marine and Fisheries Office of East Nusa Tenggara Province 东努沙登加拉省海洋和渔业局商业服务征费收入的潜在损失
Pub Date : 2021-09-30 DOI: 10.35912/joste.v3i1.1045
Agus Ndolu Min Balukh, N. Nursalam, L. P. Sayrani
Abstract: Purpose: The purpose of this research was to identify the potential loss of business service levies received by the Department of Maritime Affairs and Fisheries, East Nusa Tenggara Province. Research Methodology: This study used a qualitative approach and power analysis using spiral data analysis techniques. The informants consisted of 33 people. Data collection was carried out by qualitative observation, qualitative interviews, qualitative document tracing, and qualitative audio-visual material. Results: There was a potential loss from receiving business service levies at the Department of Maritime Affairs and Fisheries, East Nusa Tenggara Province. Limitations: This research focused on identifying the potential loss of business service levy at the Department of Maritime Affairs and Fisheries, East Nusa Tenggara Province. Contribution: This research can be a scientific source and can be the basis for the Department of Maritime Affairs and Fisheries of East Nusa Tenggara Province in overcoming the potential lost problem. Furthermore, this research can be scientific information for public administration students. Keywords: 1. Levy 2. Marine 3. Fisheries 4. Potential Lost
摘要:目的:本研究的目的是确定东努沙登加拉省海事和渔业厅收到的商业服务税的潜在损失。研究方法:本研究采用定性方法和螺旋数据分析技术的功效分析。举报人由33人组成。数据收集采用定性观察、定性访谈、定性文献追踪、定性视听资料等方法。结果:在东努沙登加拉省海事和渔业局收取商业服务税有潜在的损失。局限性:本研究的重点是确定东努沙登加拉省海事和渔业局商业服务税的潜在损失。贡献:这项研究可作为科学资料,并可作为东努沙登加拉省海事和渔业厅克服潜在损失问题的基础。此外,本研究可以为公共管理专业的学生提供科学的信息。关键词:1。征收2。海洋3。渔业4。潜在的损失
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引用次数: 0
Role of Tourism Advertising Campaigns in Improving Destination Image 旅游广告活动在提升目的地形象中的作用
Pub Date : 2021-09-30 DOI: 10.35912/joste.v3i1.1223
Ghada Abdallah Mohamed, Hebatullah Atef Alakhras, R. Khalil, Mohamed Ali Mohamed
Abstract: Purpose: The current paper aims to study the role of tourism advertising campaigns in improving the destination image and to propose a framework for improving the effectiveness of these campaigns. Research Methodology: This study is a qualitative study and it relied on distributing a questionnaire to a random sample of specialists about advertising campaigns in the tourism sector at the Egyptian Ministry of Tourism. Results: There is a statistically significant effect of advertising campaigns in improving the destination image by defining the type of tourist image and how it can be converted from negative to positive by following the latest and appropriate advertising means to diversify that image. Limitations: The field study data was collected from January to April 2022, in which 135 questionnaires were distributed, and 110 usable answers were received, with a response rate of 81%. Contributions: The study provides instructions for workers in the field of advertising campaigns to follow modern methods when preparing advertising campaigns that increase tourist movement and create a good tourist image. Keywords: 1. Advertising Campaigns 2. Destination Image 3. Tourism
摘要:目的:本文旨在研究旅游广告活动在提升目的地形象方面的作用,并提出提高旅游广告活动效果的框架。研究方法:本研究是一项定性研究,它依赖于随机抽样向埃及旅游部旅游部门广告活动的专家分发问卷。结果:通过定义旅游形象的类型,以及如何通过最新和适当的广告手段使形象多样化,将其从负面转化为积极,广告活动在改善目的地形象方面具有统计显着的效果。局限性:实地调研数据采集时间为2022年1 - 4月,共发放问卷135份,回收有效答案110份,回复率为81%。贡献:该研究为广告宣传领域的工作人员提供了指导,使他们在准备广告宣传时遵循现代方法,增加游客的流动,创造良好的旅游形象。关键词:1。广告活动目标图像3。旅游
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引用次数: 0
Factors Influencing E-WOMs in Restaurant Business: Evidence from Bangladesh 影响餐饮业电子管理的因素:来自孟加拉国的证据
Pub Date : 2021-09-30 DOI: 10.35912/joste.v3i1.1169
Md Kawshar Jahan Fakir, Md Rukon Miah
Abstract: Purpose: The study aimed to inquire about the factors influencing E-WOMs in the restaurant business: Evidence from Bangladesh. Research Methodology: Quantitative research was conducted and the study used descriptive research methodology. 161 data points were gathered from Bangladeshi customers using a standardized questionnaire and an online purposive sampling technique. The partial least square structural method was used to analyze the data and test the hypotheses. Sampling Technique: The probability sampling technique was chosen for this study. An online questionnaire is coherent with the conditions of this study, which focuses on a person who visited a restaurant. Data Analysis: SmartPLS software version 3.0 was used to analyze the data. Structural equation modeling was used to validate the study's conceptual model (SEM). Cronbach’s Alpha coefficients and Composite Reliability (CR) are used to determine the reliability. Besides, discriminant validity is used to test the Fornell-Larcker Criterion. Results: PLS-SEM demonstrated that positive reviews, negative reviews, trust, food and service quality, and source credibility had significant effects on E-WOMs in the restaurant business in Bangladesh. Limitation: This study focused only on the Bangladeshi restaurant business. Contribution: The study helped the authorities conduct their restaurant business by considering these factors, positive reviews, negative reviews, trust, food and service quality, and source credibility. Keywords: 1. E-WOM 2. Source Credibility Theory 3. TAM 4. Bangladesh 5. PLS-SEM
摘要:目的:本研究旨在探讨餐饮业电子员工的影响因素:来自孟加拉国的证据。研究方法:定量研究,采用描述性研究方法。使用标准化问卷和在线有目的抽样技术从孟加拉国客户收集了161个数据点。采用偏最小二乘结构方法对数据进行分析和假设检验。抽样方法:本研究采用概率抽样方法。一份在线调查问卷与本研究的条件一致,该研究的重点是一个去过餐馆的人。数据分析:采用SmartPLS 3.0版软件进行数据分析。采用结构方程模型对概念模型(SEM)进行验证。采用Cronbach’s Alpha系数和复合信度(CR)来确定信度。此外,判别效度用于检验Fornell-Larcker准则。结果:PLS-SEM表明,正面评价、负面评价、信任、食物和服务质量以及来源可信度对孟加拉国餐饮业的E-WOMs有显著影响。局限性:本研究只关注孟加拉国的餐饮业。贡献:该研究通过考虑这些因素,正面评论,负面评论,信任,食品和服务质量以及来源可信度,帮助当局开展餐饮业务。关键词:1。E-WOM 2。来源可信度理论TAM 4。孟加拉国5。PLS-SEM
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引用次数: 0
Assessing the effectiveness of local community leaders in managing forest resources in the Mole National Park 评估当地社区领导人管理莫尔国家公园森林资源的有效性
Pub Date : 2021-09-25 DOI: 10.35912/joste.v3i1.1003
Ashraf Zakaria
Abstract: Purpose: Protected areas remain an indispensable haven for wildlife resources, and fringe communities must participate in protected area management. Conflicts do arise amongst stakeholders and to resolve these conflicts and to get the best result out of protected areas, the co-management approach is apt, and community leaders play a major role in this direction. However, the focus of this paper is to explore how effective community leaders are in the co-management process. Research methodology: Mixed method approach was used in this study. For data collection, Questionnaire administration, Focus Group Discussions, and Key Informant Interviews were used in gathering the data. Data analysis was performed using SPSS where results were presented as descriptive statistics supported by content analysis. Findings: The study revealed that the fringe communities endorse their leaders as the most effective in protected Area management. The study also showed that both the surrounding communities and the Mole national park benefit positively from collaborative management. Limitations: Some of the community people who were sampled for the question administration were skeptical and reluctant in giving an audience to the researcher with the fear of being cited with contempt of interfering with the work of wildlife staff, but this was later resolved. In addition, the geographical scope of the study was limited to only three communities due to funding challenges. Contribution: The study could engender the development of benefit-sharing schemes in protected areas and could also lead to the discovery of eco-tourism potentials of some of the fringe communities. Keywords: 1. Collaboration 2. Effectiveness 3. Participation 4. Stakeholders
摘要:目的:保护区是野生动物资源不可缺少的避风港,边缘社区必须参与保护区的管理。利益相关者之间确实会产生冲突,为了解决这些冲突并从保护区中获得最佳结果,共同管理方法是合适的,社区领导人在这方面发挥了重要作用。然而,本文的重点是探讨社区领导人在共同管理过程中如何有效。研究方法:本研究采用混合方法。数据收集采用问卷管理、焦点小组讨论和关键信息提供者访谈等方法。使用SPSS进行数据分析,结果以内容分析支持的描述性统计方式呈现。研究结果:研究表明,边缘社区认为他们的领导人在保护区管理方面是最有效的。研究还表明,周边社区和莫尔国家公园都从合作管理中受益。限制:一些被抽样调查的社区居民对研究人员持怀疑态度,不愿意接见他们,因为他们害怕被引为干扰野生动物工作人员的蔑视,但这个问题后来得到了解决。此外,由于资金困难,研究的地理范围仅限于三个社区。贡献:这项研究可以促进保护区利益分享计划的发展,也可能导致发现一些边缘社区的生态旅游潜力。关键词:1。合作2。效果3。参与4。利益相关者
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引用次数: 0
Forecasting the number of foreign tourists visiting Indonesia during the Covid-19 Pandemic 预测2019冠状病毒病大流行期间访问印度尼西亚的外国游客人数
Pub Date : 2021-06-25 DOI: 10.35912/joste.v2i4.945
Retnaning Ayu Dyah Sawitri, Nurafni Eltivia, N. I. Riwajanti
Abstract Purpose: This study aims to predict the number of foreign tourists who come to Indonesia during the pandemic. Research Methodology: Forecasting using the Holt-Winters Multiplicative method and secondary data, namely the number of foreign tourists visiting Indonesia obtained from the website of the Central Statistics Agency. Results: Based on the forecast, in November and December 2021, the number of foreign tourists visiting Indonesia will increase because it coincides with the Christmas and New Year holidays. However, from January-October 2022, the visit rate continued to decline. The possibility of an increase in confirmed cases of COVID-19 due to the December forecast, namely the increased mobility of people to tourist destinations to spend the holiday, could be due to the global economic crisis due to COVID-19 cases. Limitations: The number of foreign tourist visits data on the Central Bureau of Statistics website is only available from early 2017 to October 2021. Contribution: Forecasting results can be used as a reference for the Indonesian government in formulating policies in anticipating the arrival of foreign tourists during the pandemic so that the recovery of the economic sector can be maximized.
摘要目的:本研究旨在预测大流行期间来到印度尼西亚的外国游客人数。研究方法:使用霍尔特-温特斯乘法法和二手数据进行预测,二手数据即从中央统计局网站获得的访问印度尼西亚的外国游客人数。结果:根据预测,在2021年11月和12月,由于恰逢圣诞节和新年假期,到访印尼的外国游客数量将会增加。然而,从2022年1月到10月,访问量继续下降。由于12月份的预报,也就是为了度假而前往旅游目的地的人的流动性增加,因此确诊病例可能会增加,这可能是由于新冠疫情引发的全球经济危机。限制:中央统计局网站上的外国游客访问量数据仅限2017年初至2021年10月。贡献:预测结果可作为印尼政府在疫情期间制定预测外国游客抵达政策的参考,以最大限度地恢复经济部门。
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引用次数: 0
Evaluation of Giant and Neotropical Otter as environmental assets in Conservation Tourism based on emergy analysis 基于能值分析的巨獭和新热带水獭生态旅游环境资产评价
Pub Date : 2021-06-25 DOI: 10.35912/joste.v2i4.814
O. C. Junior, A. B. Birolo
Abstract Purpose: The main objective of this work is to evaluate the natural capital and ecosystem services of the Aquidauana River and the role of Lontra longicaudis and Pteronura brasiliensis as environmental assets for the development of conservation tourism. Research Methodology: First, a system diagram was built to organize ideas and relationships between components and resource flows. Second, it was to construct tables of emergy flows directly from the diagrams. Quantities of stored emergy of environmental resources are calculated from the sum of the emergy of all inputs and then multiplied by the time it takes to accumulate the storage. Results: The main services with market values ​​provided by the Aquidauana River are water supply, tourism, and fishing. The neotropical otter exhibited the largest asset in the system, followed by the giant otter and the indigenous culture. Limitations: Application of the emergy method to define public policies that lead to the real valuation of environmental assets and promote the social mobilization needed to change adverse realities. Contribution: The giant otter and neotropical otter values represent more than 90% of all values listed as environmental assets in the Aquidauana River System. The results can be important for the definition of public policies aimed at conservation tourism. With an appropriate social mobilization program, associated with economic and environmental education, the local economy could be strengthened, along with the protection of biodiversity.
摘要目的:评价Aquidauana河的自然资本和生态系统服务功能,以及龙爪鱼和巴西翼龙作为环境资产在保护旅游开发中的作用。研究方法:首先,构建一个系统图来组织组件和资源流之间的思想和关系。第二,直接从图中构造能量流表。环境资源的蓄能量是由所有输入能量的总和乘以蓄能所需的时间来计算的。结果:Aquidauana河提供的具有市场价值的主要服务为供水、旅游和渔业。新热带水獭在系统中表现出最大的资产,其次是巨型水獭和土著文化。局限性:应用能值法来确定导致环境资产真正估值和促进改变不利现实所需的社会动员的公共政策。贡献:巨水獭和新热带水獭的价值占Aquidauana河水系所有环境资产价值的90%以上。研究结果对于制定旨在保护旅游的公共政策具有重要意义。通过适当的社会动员方案,结合经济和环境教育,可以加强当地经济,同时保护生物多样性。
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引用次数: 0
Wildlife status and ecotourism potentials of Lekki Conservation Centre, Lagos, Nigeria 尼日利亚拉各斯Lekki保护中心野生动物现状及生态旅游潜力
Pub Date : 2021-06-25 DOI: 10.35912/joste.v2i4.748
Ojonugwa Ekpah
Abstract Purpose: Information about the status of wildlife in Lekki Conservation Centre (LCC) which is required for biodiversity policy-making is lacking. Methods: Day foot patrol to monitor wildlife in LCC was carried out and the wildlife species present were identified from January to December 2020. Data of animals sighted in the patrol and by the tourists were compared with records of animals sighted from March to July 2010 as recorded in the Protection Report Diary. Results: The findings indicated a decline in the population of squirrel (Heliosciurus gambianus) and bushbuck (Tragelaphus scriptus). Limitation: A list of fauna in LCC forest is provided as a result of the foot patrol although, some parts of the forest were inaccessible. Contribution: The perception of ecotourists is highlighted which can serve as feedback about their experience with the resources useful for biodiversity policy. Conclusion: Species diversity in the Protection Report Diary (in 2010) was higher compared to the total number of wildlife species sighted by visitors (in 2021) and during the patrol (in 2020) indicating that some wildlife species in LCC declined within 10years.
摘要目的:Lekki保护中心(LCC)野生动物现状信息缺乏,这是生物多样性政策制定所需的信息。方法:于2020年1 - 12月开展野生动物日间巡逻监测,对野生动物种类进行鉴定。将巡逻中发现的动物和游客发现的动物数据与2010年3月至7月保护报告日记中记录的动物记录进行比较。结果:松鼠(Heliosciurus gambianus)和羚羊(Tragelaphus scriptus)种群数量下降。限制:LCC森林中的动物群列表是徒步巡逻的结果,尽管森林的某些部分无法进入。贡献:强调了生态旅游者的看法,这可以作为他们对生物多样性政策有用资源的经验的反馈。结论:2010年保护报告日记中的物种多样性高于游客(2021年)和巡查期间(2020年)的野生动物物种总数,表明LCC的一些野生动物物种在10年内有所减少。
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引用次数: 0
Dynamics of Tourism Development in Geosite, Gunungsewu Geopark Gunungsewu地质公园地质遗址旅游发展动态
Pub Date : 2021-06-25 DOI: 10.35912/joste.v2i4.836
P. N. Vitrianto, W. Nuryanti, D. Rahmi
Abstract Purpose: The designation of the Gunungsewu UNESCO Global Geopark has implications for the development of various tourism destinations. This article seeks to reveal how the development of the Gunungsewu geopark in Gunungkidul district as a tourism destination. Methods: This study uses a qualitative method. The data used were descriptive data, with in-depth analysis. Collecting samples through proportional sampling, the selection of samples depends on the purpose of the study without regard to the ability of a generalist. Results: The level of development of tourism destinations in mountain geoparks varies based on Butler's classification of tourism destination development. Determination of an area with unique geomorphology cannot simultaneously lift the entire area into a tourist destination. Limitation: This study focuses on developing a geosite seen as a tourism destination. This study emphasizes observing the development of tourism destinations using the “Tourism Area Life Cycle” approach proposed by Butler (1980). Contribution: This research is expected to benefit the development of tourism science and geoparks in Indonesia. Conclusion: Species diversity in the Protection Report Diary (in 2010) was higher compared to the total number of wildlife species sighted by visitors (in 2021) and during the patrol (in 2020) indicating that some wildlife species in LCC declined within 10 years.
摘要目的:Gunungsewu世界地质公园的设立对其旅游目的地的发展具有重要意义。本文旨在揭示Gunungsewu地质公园在Gunungkidul地区作为旅游目的地是如何发展的。方法:本研究采用定性方法。使用的数据为描述性数据,并进行了深入分析。通过比例抽样收集样本,样本的选择取决于研究的目的,而不考虑通才的能力。结果:根据Butler的旅游目的地开发分类,山地地质公园旅游目的地的开发水平存在差异。确定一个具有独特地貌的地区不能同时将整个地区提升为旅游目的地。局限性:本研究的重点是开发一个被视为旅游目的地的地质遗址。本研究强调使用Butler(1980)提出的“旅游区生命周期”方法来观察旅游目的地的发展。贡献:本研究有望为印尼旅游科学和地质公园的发展提供参考。结论:2010年保护报告日记中的物种多样性高于游客(2021年)和巡查期间(2020年)的野生动物物种总数,表明LCC的一些野生动物物种在10年内有所减少。
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引用次数: 1
The understanding of food fraud among consumers in Klang Valley, Malaysia 马来西亚巴生谷消费者对食品欺诈的理解
Pub Date : 2021-04-16 DOI: 10.35912/JOSTE.V2I1.355
Nur Nisaa Ahmad, Siti Nurhayati Khairatun
Purpose: This study aimed to understand food fraud awareness and understanding from the Malaysian consumers' perspective. Research methodology: Five face-to-face in-depth interviews using random purposive sampling were administered to obtain insights into Malaysian consumers' multiple realities. A peer review with an expert in quality control of the food supply chain was done to increase data trustworthiness and validate the findings. Results: The findings indicated that awareness about food fraud among Malaysian consumers is relatively low. As consumers do not have the ability and necessary tools to evaluate food fraud, regulatory authority, certification bodies, and trade associations are responsible for protecting food integrity by mitigating food fraud. Limitations: The study was self-funded and conducted in Klang Valley, Malaysia. Due to that, no generalization can be made from the data. Contribution: This outcome can be used as a knowledge base for policymakers and trade industries in regulating the sustainability and integrity of the food industry, particularly for consumer outreach programs in disseminating accurate technical knowledge of food to the public. Keywords: Food industry, Food inspection, Consumers education, Consumer protection, Consumer awareness, Food consumption
目的:本研究旨在了解马来西亚消费者对食品欺诈的认识和理解。研究方法:五次面对面的深入访谈,采用随机有目的的抽样,以获得对马来西亚消费者多重现实的见解。与食品供应链质量控制方面的专家进行了同行评审,以提高数据的可信度并验证研究结果。结果:调查结果表明,马来西亚消费者对食品欺诈的认识相对较低。由于消费者没有能力和必要的工具来评估食品欺诈,监管机构、认证机构和行业协会有责任通过减少食品欺诈来保护食品诚信。局限性:本研究自费,在马来西亚巴生谷进行。因此,不能从数据中做出概括。贡献:该结果可作为政策制定者和贸易行业规范食品行业可持续性和完整性的知识库,特别是用于向公众传播准确的食品技术知识的消费者外展计划。关键词:食品工业,食品检验,消费者教育,消费者保护,消费者意识,食品消费
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引用次数: 0
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Journal of Sustainable Tourism and Entrepreneurship
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