Pub Date : 2023-07-18DOI: 10.58578/aldyas.v2i3.1478
Arina Mayang Fanguna, Nurul Hasanah
Besides learning and thingking, memorizing is also part of the process of growingbrain tissue. But a person’s memorization can change according to the cobditions of the surrounding environment, one of the environmental conditions that can affect a person’s memorization is noise. The purpose of this study was to determine the effect of noise on students’ Al-Qur’an memorization. The method used is the experimental method with a sample of 5 students who memorize the Al-Qur’an. The research was carried out by varying the surrounding environmental conditions, theresearcher compared the number of students’ memorization when the environmental conditions were quiet with noisy environmental conditions. The result of this study prove that noise can reduce the memorization of students.
{"title":"Pengaruh Kebisingan Kegiatan Pengelasan terhadap Daya Hafal Al-Qur’an Santri Pondok Pesantren Fathul Mu’in Ali Masykur Wonosobo","authors":"Arina Mayang Fanguna, Nurul Hasanah","doi":"10.58578/aldyas.v2i3.1478","DOIUrl":"https://doi.org/10.58578/aldyas.v2i3.1478","url":null,"abstract":"Besides learning and thingking, memorizing is also part of the process of growingbrain tissue. But a person’s memorization can change according to the cobditions of the surrounding environment, one of the environmental conditions that can affect a person’s memorization is noise. The purpose of this study was to determine the effect of noise on students’ Al-Qur’an memorization. The method used is the experimental method with a sample of 5 students who memorize the Al-Qur’an. The research was carried out by varying the surrounding environmental conditions, theresearcher compared the number of students’ memorization when the environmental conditions were quiet with noisy environmental conditions. The result of this study prove that noise can reduce the memorization of students.","PeriodicalId":269413,"journal":{"name":"Al-DYAS","volume":"15 2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134114147","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-18DOI: 10.58578/aldyas.v2i3.1476
Suryatman Desri, A. Putri, Suryadi Irwan
A leader is a positive and confident person who has a vision, mission and high ethical values, with the ability to convey ideas and is able to encourage and relate well with others. Leadership will be a critical success factor in an organization. This is because leadership is the center point for significant changes in the organization, leadership becomes a personality that has an impact and leadership is an art in creating organizational fit and stability. Leaders in an organization have an important role in directing and influencing their subordinates. Without someone who regulates and directs an organization, the organization will surely be able to achieve its goals in accordance with its vision and mission. Therefore, a leader figure is needed to be able to manage and organize the organization to achieve its goals. Each person's way of leading must be different, be it how to communicate with subordinates or how to workflow. This study aims to examine the comparison of HIMA leadership at Andalas University, Campus II Payakumbuh, Padang State University, Riau University and Sultan Syarif Kasim Riau State Islamic University. This type of research is quantitative research by distributing questionnaires to students who take part in the HIMA organization at the four universities above.
{"title":"Analisis Perbandingan Kepemimpinan HIMA pada UNAND Kampus II Payakumbuh, UNP, UNRI, dan UIN SUSKA Riau","authors":"Suryatman Desri, A. Putri, Suryadi Irwan","doi":"10.58578/aldyas.v2i3.1476","DOIUrl":"https://doi.org/10.58578/aldyas.v2i3.1476","url":null,"abstract":"A leader is a positive and confident person who has a vision, mission and high ethical values, with the ability to convey ideas and is able to encourage and relate well with others. Leadership will be a critical success factor in an organization. This is because leadership is the center point for significant changes in the organization, leadership becomes a personality that has an impact and leadership is an art in creating organizational fit and stability. Leaders in an organization have an important role in directing and influencing their subordinates. Without someone who regulates and directs an organization, the organization will surely be able to achieve its goals in accordance with its vision and mission. Therefore, a leader figure is needed to be able to manage and organize the organization to achieve its goals. Each person's way of leading must be different, be it how to communicate with subordinates or how to workflow. This study aims to examine the comparison of HIMA leadership at Andalas University, Campus II Payakumbuh, Padang State University, Riau University and Sultan Syarif Kasim Riau State Islamic University. This type of research is quantitative research by distributing questionnaires to students who take part in the HIMA organization at the four universities above.","PeriodicalId":269413,"journal":{"name":"Al-DYAS","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126779253","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-17DOI: 10.58578/aldyas.v2i3.1471
Rizki Zuliani, Danar Abwandi, Muhammad Yaufan Firdaus
This research was motivated by low reading skills in class VI at SDN Sindang Sari III, Tangerang Regency. The formulation of the problem is as follows, can the use of audio-visual media improve the reading skills of students at SDN 04 Kemiri. The purpose of this research is to improve reading skills by using audio-visual media. The type of research used is Classroom Action Research (CAR). The research location was in class VI of SDN Sindang Sari III, Tangerang Regency. The research subjects were 22 class II students. Data collection techniques use test techniques and non-test techniques. The research instrument is a test sheet and non-test sheet. The results of research on reading skills using audio-visual media in class VI of SDN Sindang Sari III, Tangerang Regency.
{"title":"Peningkatan Keterampilan Membaca dengan Menggunakan Audiovisual Siswa Kelas VI SDN Sindangsari III Kabupaten Tangerang","authors":"Rizki Zuliani, Danar Abwandi, Muhammad Yaufan Firdaus","doi":"10.58578/aldyas.v2i3.1471","DOIUrl":"https://doi.org/10.58578/aldyas.v2i3.1471","url":null,"abstract":"This research was motivated by low reading skills in class VI at SDN Sindang Sari III, Tangerang Regency. The formulation of the problem is as follows, can the use of audio-visual media improve the reading skills of students at SDN 04 Kemiri. The purpose of this research is to improve reading skills by using audio-visual media. The type of research used is Classroom Action Research (CAR). The research location was in class VI of SDN Sindang Sari III, Tangerang Regency. The research subjects were 22 class II students. Data collection techniques use test techniques and non-test techniques. The research instrument is a test sheet and non-test sheet. The results of research on reading skills using audio-visual media in class VI of SDN Sindang Sari III, Tangerang Regency.","PeriodicalId":269413,"journal":{"name":"Al-DYAS","volume":"249 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115267223","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-17DOI: 10.58578/aldyas.v2i3.1466
Suryatman Desri, A. Fikri, S. Ulfa
Leadership is an individual action that can have an impact on the community (regional heads have an impact on the community) in order to get support for village development goals. The ability of a leader to influence his followers and persuade them to work according to his instructions is referred to as a leader's style. A philosophy called situational leadership places a strong emphasis on the state of followers or subordinates. Use research techniques to gather scientific knowledge carefully by gathering sources from research literature found in various scientific journals. Consultative and participatory leadership styles are among the many styles available in situational leadership. Both suggest that if leadership has been used, especially in development that is supported by a transparent development plan and carried out in accordance with established pathways and processes.
{"title":"Analisis Gaya Kepemimpinan Situasional dalam Kemajuan Pembangunan Infrastruktur Daerah","authors":"Suryatman Desri, A. Fikri, S. Ulfa","doi":"10.58578/aldyas.v2i3.1466","DOIUrl":"https://doi.org/10.58578/aldyas.v2i3.1466","url":null,"abstract":"Leadership is an individual action that can have an impact on the community (regional heads have an impact on the community) in order to get support for village development goals. The ability of a leader to influence his followers and persuade them to work according to his instructions is referred to as a leader's style. A philosophy called situational leadership places a strong emphasis on the state of followers or subordinates. Use research techniques to gather scientific knowledge carefully by gathering sources from research literature found in various scientific journals. Consultative and participatory leadership styles are among the many styles available in situational leadership. Both suggest that if leadership has been used, especially in development that is supported by a transparent development plan and carried out in accordance with established pathways and processes.","PeriodicalId":269413,"journal":{"name":"Al-DYAS","volume":"105 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124856874","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-17DOI: 10.58578/aldyas.v2i3.1467
Rizki Zuliani, Nurul Uyun
The educational process in schools learning activities are the most basic activities. This means that the success or failure of achieving educational goals as stipulated in the law of the Republik of Indonesia number 20 0f 2003 concerning the national education system, namely”To develop the potential of students to become human being eho believe in and fear god almighty, have noble character, are healthy, knowledgeable, capable creative, independent, and become citizens of a democratic and responsible state.” Very much depends on how the learning process experienced by students as learners. Like a war in learning, students must also be prepared. Namely knowing what things help the success of learning and what often makes th lesson fail. So that a student must understand good study techniques, know the right time to learn to manage time and be disciplined in learning as well as getting used to reading and visitimgm the library which is a storehouse of all reading materials.By carrying out good habits in learning, a student will get high achievement and finally be successful I learning.
{"title":"Pengaruh Kebiasaan Literasi Siswa terhadap Kemampuan Membaca pada Pembelajaran Bahasa Indonesia Kelas 2 SDN Benda 2","authors":"Rizki Zuliani, Nurul Uyun","doi":"10.58578/aldyas.v2i3.1467","DOIUrl":"https://doi.org/10.58578/aldyas.v2i3.1467","url":null,"abstract":"The educational process in schools learning activities are the most basic activities. This means that the success or failure of achieving educational goals as stipulated in the law of the Republik of Indonesia number 20 0f 2003 concerning the national education system, namely”To develop the potential of students to become human being eho believe in and fear god almighty, have noble character, are healthy, knowledgeable, capable creative, independent, and become citizens of a democratic and responsible state.” Very much depends on how the learning process experienced by students as learners. Like a war in learning, students must also be prepared. Namely knowing what things help the success of learning and what often makes th lesson fail. So that a student must understand good study techniques, know the right time to learn to manage time and be disciplined in learning as well as getting used to reading and visitimgm the library which is a storehouse of all reading materials.By carrying out good habits in learning, a student will get high achievement and finally be successful I learning.","PeriodicalId":269413,"journal":{"name":"Al-DYAS","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128015722","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-17DOI: 10.58578/aldyas.v2i3.1465
I. Magdalena, Aan Nurchayati, Nurul Uyun, Gresia Tuto Rean
This article aims to analyze the understanding of the flow of cognitive theory in the learning process in learning. Cognitive-psychological processes include how information is obtained, presented and transformed into knowledge that is raised again as a guide in human attitudes and behavior. Learning is a mental or psychological activity that takes place in active interaction with the environment which results in changes in knowledge, understanding, skills, and attitude values. which is relatively permanent. Learning will be more successful if the material studied is meaningful. Active student involvement in each learning syntax is very important because only with active students can the process of assimilation and accommodation of knowledge and experience occur properly.
{"title":"Implikasi Teori Psikologi Kognitif dalam Proses Belajar dan Pembelajaran","authors":"I. Magdalena, Aan Nurchayati, Nurul Uyun, Gresia Tuto Rean","doi":"10.58578/aldyas.v2i3.1465","DOIUrl":"https://doi.org/10.58578/aldyas.v2i3.1465","url":null,"abstract":"This article aims to analyze the understanding of the flow of cognitive theory in the learning process in learning. Cognitive-psychological processes include how information is obtained, presented and transformed into knowledge that is raised again as a guide in human attitudes and behavior. Learning is a mental or psychological activity that takes place in active interaction with the environment which results in changes in knowledge, understanding, skills, and attitude values. which is relatively permanent. Learning will be more successful if the material studied is meaningful. Active student involvement in each learning syntax is very important because only with active students can the process of assimilation and accommodation of knowledge and experience occur properly.","PeriodicalId":269413,"journal":{"name":"Al-DYAS","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115419382","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-16DOI: 10.58578/aldyas.v2i3.1459
Syuryatman Desri, Maharani Lorenzha, R. Maharani
Leaders of companies or organizations are mostly led by men. But now, a woman can lead a business. Every leader, whether male or female, has a certain way of being a leader. Gender is a factor in how a woman feels valued. There are four types of women's empowerment, namely women's empowerment through feminism, women's empowerment through transactivism, and women's empowerment through transformation. The purpose of this research is to analyze the characteristics of female leadership applied in an organization. . The type of analysis used is quantitative descriptivism. Among these leadership styles, the leader who is dominant in the transformational leadership style is clearly visible when compared to the transactional leadership style. However, among the feminine and transformational leadership styles, leaders tend to show greater dominance in the use of the feminine leadership style. This is because leaders are people or team oriented individuals and have charisma.
{"title":"Analisis Womenpreneur Leadership dalam Menjalankan Organisasi","authors":"Syuryatman Desri, Maharani Lorenzha, R. Maharani","doi":"10.58578/aldyas.v2i3.1459","DOIUrl":"https://doi.org/10.58578/aldyas.v2i3.1459","url":null,"abstract":"Leaders of companies or organizations are mostly led by men. But now, a woman can lead a business. Every leader, whether male or female, has a certain way of being a leader. Gender is a factor in how a woman feels valued. There are four types of women's empowerment, namely women's empowerment through feminism, women's empowerment through transactivism, and women's empowerment through transformation. The purpose of this research is to analyze the characteristics of female leadership applied in an organization. . The type of analysis used is quantitative descriptivism. Among these leadership styles, the leader who is dominant in the transformational leadership style is clearly visible when compared to the transactional leadership style. However, among the feminine and transformational leadership styles, leaders tend to show greater dominance in the use of the feminine leadership style. This is because leaders are people or team oriented individuals and have charisma.","PeriodicalId":269413,"journal":{"name":"Al-DYAS","volume":"300 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132745993","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-16DOI: 10.58578/aldyas.v2i3.1461
Ainul Mardiyah, Dea Mustika
The learning motivation of students at SDN 023 Pandau Jaya, Kampar Regency, is still relatively low because some of the students whose parents participate are not optimal both physically and non-physically. This study aims to determine whether there is an influence of parental participation on the learning motivation of fifth grade students at SDN 023 Pandau Jaya, Kampar Regency. This type of research uses a quantitative approach to the ex-post facto method. The population of this study was 87 students of class V with the sampling technique using the non-probability sampling method, namely saturated sampling. So a sample of 87 students consisted of 46 boys and 41 girls. The data collection technique used a questionnaire and was processed using a correlation test with the help of SPSS Version 24. The results showed that based on the calculation of the research hypothesis that had been carried out, it was found that the value of tcount > ttable (7,580 > 1,980), then Ha was accepted, Ho was rejected. Based on this, it can be concluded that there is an influence between parent participation on the learning motivation of fifth grade students at SDN 023 Pandau Jaya, Kampar Regency.
{"title":"Pengaruh Partisipasi Orang Tua terhadap Motivasi Belajar Siswa Kelas V SDN 023 Pandau Jaya Kabupaten Kampar","authors":"Ainul Mardiyah, Dea Mustika","doi":"10.58578/aldyas.v2i3.1461","DOIUrl":"https://doi.org/10.58578/aldyas.v2i3.1461","url":null,"abstract":"The learning motivation of students at SDN 023 Pandau Jaya, Kampar Regency, is still relatively low because some of the students whose parents participate are not optimal both physically and non-physically. This study aims to determine whether there is an influence of parental participation on the learning motivation of fifth grade students at SDN 023 Pandau Jaya, Kampar Regency. This type of research uses a quantitative approach to the ex-post facto method. The population of this study was 87 students of class V with the sampling technique using the non-probability sampling method, namely saturated sampling. So a sample of 87 students consisted of 46 boys and 41 girls. The data collection technique used a questionnaire and was processed using a correlation test with the help of SPSS Version 24. The results showed that based on the calculation of the research hypothesis that had been carried out, it was found that the value of tcount > ttable (7,580 > 1,980), then Ha was accepted, Ho was rejected. Based on this, it can be concluded that there is an influence between parent participation on the learning motivation of fifth grade students at SDN 023 Pandau Jaya, Kampar Regency.","PeriodicalId":269413,"journal":{"name":"Al-DYAS","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122349581","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-16DOI: 10.58578/aldyas.v2i3.1460
Syuryatman Desri, Firli Mawadda, Zeni Nur Zikra
The Student Organization is a forum for university-level student members, where this organization will act as a catalyst for the growth of student aspirations. In addition, student organizations play an important role in developing student interests and talents. The purpose of this study is to find out how the performance of student activity unit leaders is. The method used in this research is a qualitative approach. Data collection used questionnaires to 5 respondents and data processing was processed using SPSS. The result is a graph from SPSS which states that each UKM leader has a variable with a good rating in providing the best performance for the UKM he leads. There are no UKM leaders who fulfill all the leader assessment variables.
{"title":"Analisis Kinerja Pemimpin Unit Kegiatan Mahasiswa Universitas Andalas Kampus Payakumbuh","authors":"Syuryatman Desri, Firli Mawadda, Zeni Nur Zikra","doi":"10.58578/aldyas.v2i3.1460","DOIUrl":"https://doi.org/10.58578/aldyas.v2i3.1460","url":null,"abstract":"The Student Organization is a forum for university-level student members, where this organization will act as a catalyst for the growth of student aspirations. In addition, student organizations play an important role in developing student interests and talents. The purpose of this study is to find out how the performance of student activity unit leaders is. The method used in this research is a qualitative approach. Data collection used questionnaires to 5 respondents and data processing was processed using SPSS. The result is a graph from SPSS which states that each UKM leader has a variable with a good rating in providing the best performance for the UKM he leads. There are no UKM leaders who fulfill all the leader assessment variables.","PeriodicalId":269413,"journal":{"name":"Al-DYAS","volume":"108 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121774432","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-13DOI: 10.58578/aldyas.v2i3.1414
Akrima Syahida
This study aims to obtain information about the marketing communication strategy of PT.Halal Network International-Herba Penawar Al Wahida in attracting consumer interest in the Silver expanse sub-district. The location of this research is precisely on Jl. Besar Klambir V, Hamparan Perak. This research is included in the qualitative descriptive research, because it aims to describe the condition of the phenomena in the field that occur at PT. HNI-HPAI in Hamparan Perak District and used data collection techniques in this study, namely by interview, observation, and documentation. The data sources in this study are Loyal Diamond Executive Director, Senior Director, Senior Manager and Consumers. The results showed that there were 4 communication strategies implemented by PT. HNI-HPAI in attracting consumer interest in Hamparan Perak District, and it can be concluded that according to the 4P marketing mix, namely Product, Price, Place, and Promotion, the factors that hinder marketing communication strategies HNI HPAI in attracting consumer interest, being rejected by consumers, internal problems, high prices and factors that support the HPAI HNI marketing communication strategy in attracting consumer interest, consumer testimonials, support systems, cashback according to the rank of HNI HPAI Stock Agent.
{"title":"Strategi Komunikasi Pemasaran PT. Halal Network International-Herba Penawar Al Wahida dalam Menarik Minat Konsumen di Kecamatan Hamparan Perak","authors":"Akrima Syahida","doi":"10.58578/aldyas.v2i3.1414","DOIUrl":"https://doi.org/10.58578/aldyas.v2i3.1414","url":null,"abstract":"This study aims to obtain information about the marketing communication strategy of PT.Halal Network International-Herba Penawar Al Wahida in attracting consumer interest in the Silver expanse sub-district. The location of this research is precisely on Jl. Besar Klambir V, Hamparan Perak. This research is included in the qualitative descriptive research, because it aims to describe the condition of the phenomena in the field that occur at PT. HNI-HPAI in Hamparan Perak District and used data collection techniques in this study, namely by interview, observation, and documentation. The data sources in this study are Loyal Diamond Executive Director, Senior Director, Senior Manager and Consumers. The results showed that there were 4 communication strategies implemented by PT. HNI-HPAI in attracting consumer interest in Hamparan Perak District, and it can be concluded that according to the 4P marketing mix, namely Product, Price, Place, and Promotion, the factors that hinder marketing communication strategies HNI HPAI in attracting consumer interest, being rejected by consumers, internal problems, high prices and factors that support the HPAI HNI marketing communication strategy in attracting consumer interest, consumer testimonials, support systems, cashback according to the rank of HNI HPAI Stock Agent.","PeriodicalId":269413,"journal":{"name":"Al-DYAS","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126365131","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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