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Knowledge trajectory of eSports as an emerging field of research 电子竞技作为新兴研究领域的知识轨迹
Pub Date : 2024-03-15 DOI: 10.1108/imds-06-2023-0423
Jiantao Zhu, Chuhan Cao, Hefu Liu, Eric Tze Kuan Lim, Chee-Wee Tan
PurposeResearch on electric sports (eSports) has experienced significant growth in recent years as a consequence of increasing connectivity, institutionalization, and technological advances. However, the interdisciplinary nature of the eSports as a field and the burgeoning growth in eSports articles have rendered it necessary to conduct a systematic review of extant literature to take stock of the knowledge accumulated. To this end, we aim to undertake a comprehensive review of extant literature that takes stock of published research to derive opportunities for future research in the realm of eSports. In so doing, we contribute to the advancement of the field by mapping out the knowledge trajectory of eSports research and elucidating areas that have remained underexplored thus far.Design/methodology/approachTo conduct systematic review of the eSports literature, we employed a framework that included six essential steps: protocol, search, appraisal, synthesis, analysis, and report. This comprehensive approach enables us to meticulously investigate the existing body of literature on eSports and identify key trends and topics addressed within the field. By conducting the multidisciplinary systematic literature review, we thoroughly assess the current state of eSports literature and subsequently outline potential research avenues that can contribute to eSports fields.FindingsThis study draws on a six-phase framework – member preparation, team formation, character selection, team coordination, team performance, and team reflection – to illustrate the roles played by different levels of analysis unit (i.e. characters, players, and teams) and three distinct yet interconnected stages (i.e. inputs, process, and outputs) within eSports games as well as the research opportunities it brings.Originality/valueWe conducted a rigorous systematic review of the eSports literature by using quantitative citation analysis and qualitative content analysis. Furthermore, we adopted team dynamic view of eSports to identify potential research avenues for future research that contribute to advancing our understanding of the eSports tournaments.
目的 近年来,随着连通性的增强、制度化的发展和技术的进步,有关电子竞技(eSports)的研究有了长足的发展。然而,电子竞技作为一个领域所具有的跨学科性质以及电子竞技文章的迅猛增长,使得我们有必要对现有文献进行一次系统性的回顾,以评估所积累的知识。为此,我们旨在对现存文献进行一次全面回顾,对已发表的研究成果进行盘点,为电子竞技领域的未来研究提供机会。在此过程中,我们绘制了电子竞技研究的知识轨迹,并阐明了迄今为止仍未得到充分探索的领域,从而为该领域的发展做出了贡献。设计/方法/途径为了对电子竞技文献进行系统性综述,我们采用了一个包括六个基本步骤的框架:协议、搜索、评估、综合、分析和报告。这种全面的方法使我们能够细致地调查现有的电子竞技文献,并确定该领域的主要趋势和主题。通过进行多学科系统性文献综述,我们全面评估了电子竞技文献的现状,并随后概述了可为电子竞技领域做出贡献的潜在研究途径。研究结果本研究利用六阶段框架--成员准备、团队组建、角色选择、团队协调、团队表现和团队反思--来说明不同层次的分析单元(即角色、玩家和团队)所发挥的作用。原创性/价值我们通过定量引用分析和定性内容分析,对电子竞技文献进行了严格的系统性回顾。此外,我们还采用了电子竞技的团队动态视角,为今后的研究确定了潜在的研究途径,有助于加深我们对电子竞技比赛的理解。
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引用次数: 0
Optimal channel selection considering price competition and information sharing under demand uncertainty 在需求不确定的情况下,考虑价格竞争和信息共享的最佳渠道选择
Pub Date : 2024-03-13 DOI: 10.1108/imds-06-2023-0419
Nan Chen, Jianfeng Cai, Devika Kannan, K. Govindan
PurposeThe rapid development of the Internet has led to an increasingly significant role for E-commerce business. This study examines how the green supply chain (GSC) operates on the E-commerce online channel (resell mode and agency mode) and the traditional offline channel with information sharing under demand uncertainty.Design/methodology/approachThis study builds a multistage game model that considers the manufacturer selling green products through different channels. On the traditional offline channel, the competing retailers decide whether to share demand signals. Regarding the resale mode of E-commerce online channel, just E-tailer 1 determines whether to share information and decides the retail price. In the agency mode, the manufacturer decides the retail price directly, and E-tailer 2 sets the platform rate.FindingsThis study reveals that information accuracy is conducive to information value and profits on both channels. Interestingly, the platform fee rate in agency mode will inhibit the effect of a positive demand signal. Information sharing will cause double marginal effects, and price competition behavior will mitigate such effects. Additionally, when the platform fee rate is low, the manufacturer will select the E-commerce online channel for operation, but the retailers' profit is the highest in the traditional channel.Originality/valueThis research explores the interplay between different channel structures and information sharing in a GSC, considering price competition and demand uncertainty. Besides, we also considered what behaviors and factors will amplify or transfer the effect of double marginalization.
目的 互联网的快速发展使电子商务业务发挥着越来越重要的作用。本研究探讨了在需求不确定的情况下,绿色供应链(GSC)如何在电子商务在线渠道(转售模式和代理模式)和信息共享的传统线下渠道中运作。在传统线下渠道上,相互竞争的零售商决定是否共享需求信号。在电子商务在线渠道的转售模式中,只有网络零售商 1 决定是否共享信息并决定零售价格。在代理模式下,制造商直接决定零售价格,而网络零售商 2 则决定平台费率。有趣的是,代理模式下的平台费率会抑制积极需求信号的效果。信息共享会导致双重边际效应,而价格竞争行为会减轻这种效应。此外,当平台费率较低时,制造商会选择电子商务在线渠道进行运营,但零售商在传统渠道的利润最高。此外,我们还考虑了哪些行为和因素会放大或转移双重边缘化的影响。
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引用次数: 0
Configuring mobile app update strategy for growth: An empirical analysis of a landscape search model 配置移动应用程序更新战略以促进增长:景观搜索模型的实证分析
Pub Date : 2024-01-22 DOI: 10.1108/imds-03-2023-0181
Fei Wang, Ning Nan, Jing Zhao
PurposeThis study attempts to discover effective strategies for mobile commerce applications (apps) to grow their consumer base by releasing app strategic updates. Drawing on the landscape search model from strategy research, this study conceptualizes mobile app update strategy as three interdependent decisions, i.e. what business elements are changed in an app strategic update, how substantial the changes are and when strategic updates are released relative to the competitive environment.Design/methodology/approachUsing a field data set of 1,500 strategic updates of seven rival apps in the mobile travel market, this study integrated fuzzy set qualitative comparative analysis (fsQCA) with econometric analysis to analyze how app strategic update decisions interdependently influence app performance.FindingsThis study identified three effective and one ineffective mobile app update strategies from the mixed-method analysis, which verified the complex interdependency of app strategic update decisions. A general takeaway from these strategies is that a complex strategy problem on the mobile platform must be solved with respect to the constraints and capabilities of mobile technology.Originality/valueThis study moves beyond a linear view of the relationship between app update frequency and app performance and provides a holistic view of how and why app strategic update decisions mutually influence one another in their impact on app performance. This work makes contributions by identifying interdependency as a conceptual bridge between strategy and mobile app literature and developing an empirically testable version of the landscape search model.
目的 本研究试图发现移动商务应用程序(应用程序)通过发布应用程序战略更新来扩大其消费者基础的有效战略。本研究借鉴战略研究中的景观搜索模型,将移动应用更新战略概念化为三个相互依存的决策,即应用战略更新中改变了哪些业务要素、改变的程度如何以及相对于竞争环境何时发布战略更新。设计/方法/途径本研究利用移动旅游市场中 7 个竞争对手应用程序的 1,500 次战略更新的实地数据集,将模糊集定性比较分析(fsQCA)与计量经济学分析相结合,分析应用程序战略更新决策如何相互依赖地影响应用程序的绩效。从这些策略中得到的一个普遍启示是,移动平台上的复杂策略问题必须根据移动技术的限制和能力来解决。原创性/价值本研究超越了应用程序更新频率与应用程序性能之间关系的线性视角,提供了一种整体视角,即应用程序战略更新决策如何以及为什么会在影响应用程序性能的过程中相互影响。这项工作的贡献在于,它将相互依存关系确定为战略与移动应用程序文献之间的概念桥梁,并开发了一个可实证检验的景观搜索模型版本。
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引用次数: 0
Like it, buy it? Examining the role of bookmarking in the mediation of visual appeal and purchase intent from a dual-system perspective 喜欢就买?从双系统角度研究书签在视觉吸引力和购买意向之间的中介作用
Pub Date : 2024-01-01 DOI: 10.1108/imds-02-2023-0131
Youngjoon Yu, Jae-Hyeon Ahn, Dongyeon Kim, Kyuhong Park
PurposeWhile prior studies have explored the relationship between visual appeal and purchasing decisions, the role of bookmarking has largely been underemphasized. This research aims to address this gap by focusing on the impact of bookmarking on consumer behavior, guided by the cognitive load theory and dual-system theory.Design/methodology/approachThe authors executed a controlled experiment and analyzed the results using a two-stage regression method that linked visual appeal, bookmarking and purchase intent. Further empirical analysis was conducted to authenticate the authors' proposed model, utilizing real-world mobile commerce data from a clothing company.FindingsThis study's findings suggest that visual appeal influences purchase intent primarily through the full mediation of bookmarking, rather than exerting a direct influence. Furthermore, an increase in colorfulness corresponds positively with visual appeal, while visual complexity exhibits an inverted U-shaped relationship with it.Originality/valueThis study provides novel insights into the choice-set formation process through the theoretical lens of dual-system theory. Additionally, the authors employed an image processing technique to quantify a product's visual appeal as depicted in a photograph. This study also incorporates a comprehensive econometric analysis to connect the objective aspects of visual appeal with subjective responses.
目的以往的研究探讨了视觉吸引力与购买决策之间的关系,但书签的作用在很大程度上未得到重视。本研究旨在以认知负荷理论和双系统理论为指导,重点研究书签对消费者行为的影响,从而弥补这一空白。作者进行了一项对照实验,并使用两阶段回归法分析了实验结果,该方法将视觉吸引力、书签和购买意向联系起来。研究结果本研究的结果表明,视觉吸引力主要通过书签的充分调解影响购买意向,而不是直接影响购买意向。此外,色彩丰富度的增加与视觉吸引力呈正相关,而视觉复杂度则与视觉吸引力呈倒 U 型关系。此外,作者还采用了图像处理技术来量化照片中描述的产品视觉吸引力。本研究还结合了全面的计量经济学分析,将视觉吸引力的客观方面与主观反应联系起来。
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引用次数: 0
Strategic knowledge, IT capabilities and innovation ambidexterity: role of business process performance 战略知识、信息技术能力和创新灵活性:业务流程绩效的作用
Pub Date : 2023-12-28 DOI: 10.1108/imds-01-2023-0056
Adilson Carlos Yoshikuni, Rajeev Dwivedi, Yogesh K. Dwivedi
PurposeThe research aims to identify the impacts of strategic knowledge (SK) and information technology capabilities (ITC) on innovation ambidexterity (IAM) through business process performance (BPP).Design/methodology/approachThe research framework is developed based on the theoretical grounding of resource orchestration (RO) (SK and ITC) impacts on IAM. The structural equation modeling (SEM) technique was used to test the research framework on a sample of 441 responses from Brazilian firms.FindingsThe results suggest that SK and ITC facilitate BPP, resulting in IAM. The findings also suggested differences in path coefficients in the SK and ITC of the business value generation process framework under environmental turbulence (ET). Finally, a strong SK of ITC is especially important in enabling BPP and IAM in large firms. Another case of most manufacturing and service firms demonstrated that both SK and ITC are essential to impacting IAM through BPP mediation.Practical implicationsThe findings provide insight into how professionals can think and plan carefully to align SK and ITC for achieving balanced innovation and improving BPP in the dynamic business environment.Originality/valueThe study establishes a relationship between SK, ITC, BPP and IAM. The study developed novel constructs of SK and ITC and tested them, which gives new insight and links among the constructs.
目的本研究旨在通过业务流程绩效(BPP)确定战略知识(SK)和信息技术能力(ITC)对创新灵活性(IAM)的影响。研究结果表明,SK 和 ITC 促进了 BPP,从而产生了 IAM。研究结果还表明,在环境动荡(ET)下,商业价值创造过程框架的 SK 和 ITC 的路径系数存在差异。最后,在大型企业中,强大的 ITC SK 对实现 BPP 和 IAM 尤为重要。另一个关于大多数制造业和服务业公司的案例表明,SK 和 ITC 对于通过 BPP 中介影响 IAM 都至关重要。研究结果为专业人士如何在动态商业环境中认真思考和规划如何调整 SK 和 ITC 以实现平衡创新和改善 BPP 提供了启示。研究提出了 SK 和 ITC 的新概念,并对其进行了测试,从而为这些概念之间的联系提供了新的见解。
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引用次数: 0
A big data analytics method for the influence of WeChat public platform articles on blood donation behavior 微信公众平台文章对献血行为影响的大数据分析方法
Pub Date : 2023-12-26 DOI: 10.1108/imds-08-2023-0571
Xinyu Guo, Xu Chen, Xiaoke Liang
PurposeThe purpose of this paper is to explore the impact and mechanism of WeChat public platforms articles (abbreviated as WPP) on blood donation behavior using data of WPPA and donation behavior data.Design/methodology/approachThis paper uses multiple linear regression methods, web crawlers and natural language processing technology. It first quantifies the impact of WPP published articles on donation behavior. On this basis, it then selects data from the day of article publication to further study the impact of article dissemination on donation behavior from the perspective of reading quantity, and analyzes the influencing factors of article reading quantity.FindingsThe results show that on the same day that an article is published, there is an increase of 13.8 and 14.3% in blood donation volume and fan registrations, respectively. The mediating effect exists. However, the day after an article is published, there is no longer any effect on blood donations. With a 1% increase in reading quantity, blood donation volume on the day of article publication increases by 0.13%, and this positive impact is promoted by the quality of the articles. A conc ise articles title and body and rich images help drive reading quantity. Moreover, blood donors prefer to read articles about blood dynamics and donation promotion, while articles about news, announcements and administrative affairs make them less inclined to read.Originality/valueFirst, it focuses on WPPA, quantifies the impact of articles on blood donation behavior and analyzes the mechanism. Second, the authors study the impact and timeliness of social media article dissemination to address the insufficiency of existing research. Third, the study provides a scientific basis for the editing and publishing of articles, helping blood banks improve the effectiveness of publicity and recruitment.
目的本文旨在利用微信公众平台数据和献血行为数据,探讨微信公众平台文章(简称WPP)对献血行为的影响及机制。它首先量化了 WPP 发表的文章对献血行为的影响。在此基础上,选取文章发表当天的数据,从阅读量的角度进一步研究文章传播对捐献行为的影响,并分析文章阅读量的影响因素。结果结果显示,文章发表当天,献血量和粉丝注册量分别增加了 13.8%和 14.3%。存在中介效应。然而,文章发表后第二天,对献血量不再有任何影响。阅读量每增加 1%,文章发表当天的献血量就会增加 0.13%,而文章质量则会促进这一积极影响。简洁的文章标题和正文以及丰富的图片有助于提高阅读量。此外,献血者更愿意阅读有关血液动态和献血宣传的文章,而有关新闻、公告和行政事务的文章则会降低他们的阅读倾向。第二,作者研究了社交媒体文章传播的影响力和时效性,解决了现有研究的不足。第三,该研究为文章的编辑和发布提供了科学依据,有助于血站提高宣传和招募效果。
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引用次数: 0
Acceptance of digital twins of customer demands for supply chain optimisation: an analysis of three hierarchical digital twin levels 客户需求数字孪生对供应链优化的接受度:对三个层次数字孪生的分析
Pub Date : 2023-12-26 DOI: 10.1108/imds-07-2023-0467
Dominik Oehlschläger, Andreas H. Glas, Michael Essig
PurposeInaccurate capturing and processing of customer requirements result in negative economic and ecological effects. Digital twins of customer demands promise to remedy these issues. However, successful implementation necessitates users' technology acceptance. This study contrasts three hierarchical digital twin levels with different degrees of user integration and examines determinants for their respective acceptance.Design/methodology/approachA structural equation model is applied in a comparative manner, considering different levels of digital twin radicalness. A multidimensional approach is used to measure attitudes towards usage. Data are collected in the context of organisational supply management.FindingsResults show harmonious effects across digital twin levels. This indicates that technological radicality plays only a subordinate role when assessing acceptance determinants such as user perception on ease of use, usefulness, trust and risk.Practical implicationsRather than focussing solely on technological factors, findings suggest that users prioritise the actual outcome and efficiency of the system. This perspective offers practical implications for organisations seeking to implement advanced systems and emphasises the significance of user perceptions beyond technological features.Social implicationsThe societal impact of this research are an appreciation of customer roles in the supply chain where an enhanced detection of customer needs and preferences aligns businesses with the dynamic and evolving demands of a diverse and a continuously environmentally-conscious consumer base.Originality/valueThis study applies a measurement model for technology acceptance in a unique and multidimensional manner. Thereby, a comparative analysis of user perceptions across different digital twin levels sheds more light on a nascent, promising and underexplored technological method. This interdisciplinary research combined knowledge from the supply chain management and management information systems fields by highlighting key factors for the adoption of complex technological methods.
目的不准确地捕捉和处理客户需求会对经济和生态产生负面影响。客户需求数字双胞胎有望解决这些问题。然而,成功实施的前提是用户接受技术。本研究对比了用户集成度不同的三个数字孪生层次,并研究了它们各自接受程度的决定因素。 设计/方法/途径 考虑到数字孪生的不同激进程度,本研究以对比的方式应用了结构方程模型。采用多维方法来衡量使用态度。数据是在组织供应管理的背景下收集的。这表明,在评估用户对易用性、实用性、信任度和风险的感知等接受度决定因素时,技术激进性只起辅助作用。实际意义研究结果表明,用户并非只关注技术因素,而是优先考虑系统的实际效果和效率。本研究的社会影响是对供应链中客户角色的认识,通过加强对客户需求和偏好的检测,使企业能够满足不断变化的动态需求,满足多样化且具有持续环保意识的消费群体的需求。因此,通过对不同数字孪生水平的用户感知进行比较分析,可以更深入地了解一种新兴的、前景广阔且尚未得到充分探索的技术方法。这项跨学科研究结合了供应链管理和管理信息系统领域的知识,强调了采用复杂技术方法的关键因素。
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引用次数: 0
An electric vehicle routing model with charging stations consideration for sustainable logistics 考虑充电站因素的电动汽车路由模型,促进可持续物流
Pub Date : 2023-12-26 DOI: 10.1108/imds-08-2023-0581
Yan Li, Ming K. Lim, Weiqing Xiong, Xingjun Huang, Yuhe Shi, Songyi Wang
PurposeRecently, electric vehicles have been widely used in the cold chain logistics sector to reduce the effects of excessive energy consumption and to support environmental friendliness. Considering the limited battery capacity of electric vehicles, it is vital to optimize battery charging during the distribution process.Design/methodology/approachThis study establishes an electric vehicle routing model for cold chain logistics with charging stations, which will integrate multiple distribution centers to achieve sustainable logistics. The suggested optimization model aimed at minimizing the overall cost of cold chain logistics, which incorporates fixed, damage, refrigeration, penalty, queuing, energy and carbon emission costs. In addition, the proposed model takes into accounts factors such as time-varying speed, time-varying electricity price, energy consumption and queuing at the charging station. In the proposed model, a hybrid crow search algorithm (CSA), which combines opposition-based learning (OBL) and taboo search (TS), is developed for optimization purposes. To evaluate the model, algorithms and model experiments are conducted based on a real case in Chongqing, China.FindingsThe result of algorithm experiments illustrate that hybrid CSA is effective in terms of both solution quality and speed compared to genetic algorithm (GA) and particle swarm optimization (PSO). In addition, the model experiments highlight the benefits of joint distribution over individual distribution in reducing costs and carbon emissions.Research limitations/implicationsThe optimization model of cold chain logistics routes based on electric vehicles provides a reference for managers to develop distribution plans, which contributes to the development of sustainable logistics.Originality/valueIn prior studies, many scholars have conducted related research on the subject of cold chain logistics vehicle routing problems and electric vehicle routing problems separately, but few have merged the above two subjects. In response, this study innovatively designs an electric vehicle routing model for cold chain logistics with consideration of time-varying speeds, time-varying electricity prices, energy consumption and queues at charging stations to make it consistent with the real world.
目的最近,电动汽车在冷链物流领域得到了广泛应用,以减少过多能源消耗的影响并支持环境友好。考虑到电动汽车的电池容量有限,在配送过程中优化电池充电至关重要。本研究建立了一个带有充电站的冷链物流电动汽车路由模型,该模型将整合多个配送中心,实现可持续物流。建议的优化模型旨在最大限度地降低冷链物流的总体成本,其中包括固定成本、损坏成本、制冷成本、罚款成本、排队成本、能源成本和碳排放成本。此外,建议的模型还考虑了充电站的时变速度、时变电价、能耗和排队等因素。在拟议模型中,开发了一种混合乌鸦搜索算法(CSA),该算法结合了基于反对的学习(OBL)和禁忌搜索(TS),用于优化目的。算法实验结果表明,与遗传算法(GA)和粒子群优化(PSO)相比,混合乌鸦搜索算法在解的质量和速度方面都很有效。研究局限性/意义基于电动汽车的冷链物流配送路径优化模型为管理者制定配送计划提供了参考,有助于可持续物流的发展。原创性/价值在以往的研究中,许多学者分别就冷链物流车辆路径问题和电动汽车路径问题进行了相关研究,但很少有学者将上述两个课题进行合并。为此,本研究创新性地设计了冷链物流电动汽车选线模型,考虑了时变速度、时变电价、能源消耗和充电站排队等问题,使之与现实世界相一致。
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引用次数: 0
Logistics performance system and their impact on economic corridors: a developing economy perspective 物流绩效系统及其对经济走廊的影响:发展中经济体的视角
Pub Date : 2023-12-25 DOI: 10.1108/imds-03-2023-0151
M. S. Sumbal, M. H. Agha, Aleena Nisar, Felix T. S. Chan
PurposeThis study aims to investigate the various systems in logistics industry of Pakistan through the lens of the World Bank's logistics performance indicators (LPI) and understand their impact on the China–Pakistan economic corridor (CPEC) that is a vital part of China's belt and road initiative (BRI).Design/methodology/approachIn this study thematic analysis was performed on twenty-three semi-structured interviews with experts in Pakistan's logistics and supply chain sector to gain an in-depth insight into the logistics performance relative to CPEC.FindingsA performance gap exists in the logistics systems in Pakistan, both for hard and soft infrastructure. The significant challenges are the inefficiencies of the government, minimal use of information and computing technology (ICT), and an incapable workforce. It is essential to be cognizant of the ground realities and amendments required in the existing policies and practices in light of the challenges faced and best practices adopted by developed and developing countries with good standing in logistics performance. This study will guide policymakers and practitioners for hard and soft logistics infrastructure improvement, which may benefit economic corridors in general and CPEC in particular.Originality/valueThis study contributes to the existing literature by highlighting the role of ICT in improving both soft and hard logistics infrastructure, which can lead to significant development of economic corridors. The study makes use of a case study of the CPEC to demonstrate the lack of ICT can hamper the growth of an economic corridor despite billions of dollars of investment in the hard infrastructure development projects.
目的 本研究旨在通过世界银行的物流绩效指标(LPI)来调查巴基斯坦物流业的各种系统,并了解它们对作为中国一带一路倡议(BRI)重要组成部分的中巴经济走廊(CPEC)的影响。本研究对巴基斯坦物流和供应链领域专家进行了 23 次半结构化访谈,对与 CPEC 相关的物流绩效进行了专题分析。政府效率低下、信息和计算技术(ICT)的使用率极低以及劳动力能力不足是其面临的重大挑战。根据面临的挑战以及在物流绩效方面具有良好声誉的发达国家和发展中国家所采用的最佳做法,必须认识到当地的实际情况,并对现行政策和做法进行必要的修订。本研究将为政策制定者和从业人员改善软硬物流基础设施提供指导,这将有利于经济走廊,特别是中巴经济走廊的发展。 原创性/价值 本研究通过强调信息和通信技术在改善软硬物流基础设施方面的作用,为现有文献做出了贡献,这将促进经济走廊的重大发展。本研究通过对 CPEC 的案例研究,说明尽管硬基础设施开发项目投资数十亿美元,但信息和通信技术的缺乏会阻碍经济走廊的发展。
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引用次数: 0
The diffusion of platform self-operation on reputation-based two-layer network 基于声誉的双层网络上的平台自运营扩散
Pub Date : 2023-12-25 DOI: 10.1108/imds-06-2023-0356
Ping Li, Bin Wu
PurposeDue to the cross-network effect, two-sided users communicate with each other, producing a coupling network. To study the spread of platform self-operation in two-sided users' marketing and purchasing tactics, this paper considers the differences in reputation acquired by platform-owned and third-party operating channels.Design/methodology/approachThis study proposes a two-layer network with cross-network links: one layer represents the social network of consumers, while the other layer represents the competitive network of buyers. A closed system of differential equations, based on the binary dynamics of the stochastic network, is developed to study the trend and stability points of the platform self-operation dissemination. Then the overall benefits of platform are analyzed to unify the platform diffusion and pricing strategies.FindingsThe degree of difference in social influence and cross-network effects affect diffusion synergistically. Cross-network effects hinder diffusion when there is a significant difference of social influence between consumers and sellers but promote diffusion when there is little difference of social influence between consumers and sellers. Additionally, the network weights and reputation gap exhibit a nonlinear correlation with diffusion. For pricing strategy of the platform, it can achieve maximum profit when the pricing of self-operated goods and third-party-operated goods is equal.Originality/valueThis study considers the complex network architecture created by bilateral markets and the dynamic influence of group interactions on product. Additionally, this study takes reputation into account when considering the price and dissemination tactics of various operating channels, offering guidelines for platforms to control merchants and mediate disputes between various operating channels.
目的由于跨网络效应,双面用户相互交流,产生耦合网络。为了研究平台自营在双面用户营销和购买策略中的传播,本文考虑了平台自营和第三方运营渠道在声誉获取上的差异。基于随机网络的二元动力学,建立了一个封闭的微分方程系统,以研究平台自运营传播的趋势和稳定点。研究结果社会影响的差异程度和跨网络效应协同影响传播。当消费者和卖家之间的社会影响力存在显著差异时,交叉网络效应会阻碍扩散,但当消费者和卖家之间的社会影响力差异较小时,交叉网络效应会促进扩散。此外,网络权重和声誉差距与扩散呈非线性相关。对于平台的定价策略,当自营商品和第三方经营商品的定价相同时,平台可以获得最大利润。 原创性/价值这项研究考虑了双边市场所形成的复杂网络结构以及群体互动对产品的动态影响。此外,本研究在考虑各种运营渠道的价格和传播策略时考虑了声誉因素,为平台控制商家和调解各种运营渠道之间的纠纷提供了指导。
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Industrial Management & Data Systems
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