Pub Date : 2023-01-01DOI: 10.25236/ajbm.2023.051817
With the arrival of modern business civilization, the concept of brand has gradually penetrated into people’s hearts and become one of the important symbols for evaluating goods. In recent years, with the advent of economic globalization and the information age, China has also become an important market. China’s economy is thriving and constantly advancing in the face of opportunities and challenges. To survive, Chinese enterprises must adapt to the fierce competition in national markets. In enterprise assets, brand, as an intangible asset, plays a very important role, representing not only the overall competitiveness of the enterprise, but also the competitiveness of the entire country. In the current market environment, a brand is a collection of product attributes. It can not only enhance the value of a product or service, make the total price of the product or service exceed the functional value of the product or service, promote sales and pricing, but also guide the strategic goals of the enterprise and determine the direction of its activities. In addition, it is also an important resource that can capture the minds, emotions, and loyalty of customers, and is a key factor in improving company performance. This paper discusses the application of brand value in enterprise strategic decision-making, and verifies that brand value can bring huge benefits through experiments (the brand value of China Commodity City is 11.9 billion yuan).
{"title":"Evaluation on the Application of Brand Value in Enterprise Strategic Decision","authors":"","doi":"10.25236/ajbm.2023.051817","DOIUrl":"https://doi.org/10.25236/ajbm.2023.051817","url":null,"abstract":"With the arrival of modern business civilization, the concept of brand has gradually penetrated into people’s hearts and become one of the important symbols for evaluating goods. In recent years, with the advent of economic globalization and the information age, China has also become an important market. China’s economy is thriving and constantly advancing in the face of opportunities and challenges. To survive, Chinese enterprises must adapt to the fierce competition in national markets. In enterprise assets, brand, as an intangible asset, plays a very important role, representing not only the overall competitiveness of the enterprise, but also the competitiveness of the entire country. In the current market environment, a brand is a collection of product attributes. It can not only enhance the value of a product or service, make the total price of the product or service exceed the functional value of the product or service, promote sales and pricing, but also guide the strategic goals of the enterprise and determine the direction of its activities. In addition, it is also an important resource that can capture the minds, emotions, and loyalty of customers, and is a key factor in improving company performance. This paper discusses the application of brand value in enterprise strategic decision-making, and verifies that brand value can bring huge benefits through experiments (the brand value of China Commodity City is 11.9 billion yuan).","PeriodicalId":282196,"journal":{"name":"Academic Journal of Business & Management","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135749001","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.25236/ajbm.2023.051805
China has always attached great importance to ASEAN's transportation cooperation. Transportation facilities are the bridge of trade between the two sides. However, due to the differences in system, economy, transportation conditions and development stages, the railway facilities in the region are relatively old and backward. It is urgent to build a dense railway network connecting the domestic and overseas with external forces. Based on the advantages of political relations, economic aspects, technological advantages, location advantages and risk aversion, China can apply new transportation technologies and promote the economic development of the ASEAN region. Based on this analysis, the article suggests that the government should strengthen the construction of logistics facilities, optimize the business environment, and improve the efficiency of new land-sea routes.
{"title":"The Impact of New Transportation Technology Development and Application on ASEAN Economy and China's Countermeasures","authors":"","doi":"10.25236/ajbm.2023.051805","DOIUrl":"https://doi.org/10.25236/ajbm.2023.051805","url":null,"abstract":"China has always attached great importance to ASEAN's transportation cooperation. Transportation facilities are the bridge of trade between the two sides. However, due to the differences in system, economy, transportation conditions and development stages, the railway facilities in the region are relatively old and backward. It is urgent to build a dense railway network connecting the domestic and overseas with external forces. Based on the advantages of political relations, economic aspects, technological advantages, location advantages and risk aversion, China can apply new transportation technologies and promote the economic development of the ASEAN region. Based on this analysis, the article suggests that the government should strengthen the construction of logistics facilities, optimize the business environment, and improve the efficiency of new land-sea routes.","PeriodicalId":282196,"journal":{"name":"Academic Journal of Business & Management","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135749004","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.25236/ajbm.2023.051818
With the wide application and sharing of data, the issue of data privacy protection has become increasingly prominent. Technological innovation and digital transformation have brought huge opportunities and challenges to both enterprises and society. Therefore, the purpose of this study is to analyze the legality, transparency and security of enterprises in the process of data collection, analysis and sharing, as well as the ethical principles and data quality considerations they follow. This study adopts descriptive statistical analysis methods and draws the following conclusions: although enterprises invest more in innovation achievements, ethical principles and data sharing, they pay relatively less attention to data privacy protection. However, protecting user privacy and data security is an important aspect for companies to fulfill their social responsibilities. Therefore, companies should comprehensively consider innovation, ethics, data sharing and data privacy protection to build trust, reduce bias and inequality, and contribute to sustainable development. This will help enterprises achieve better results in technological innovation and digital transformation, and at the same time bring more benefits to society.
{"title":"Role of Corporate Social Responsibility in Technological Innovation and Digital Transformation","authors":"","doi":"10.25236/ajbm.2023.051818","DOIUrl":"https://doi.org/10.25236/ajbm.2023.051818","url":null,"abstract":"With the wide application and sharing of data, the issue of data privacy protection has become increasingly prominent. Technological innovation and digital transformation have brought huge opportunities and challenges to both enterprises and society. Therefore, the purpose of this study is to analyze the legality, transparency and security of enterprises in the process of data collection, analysis and sharing, as well as the ethical principles and data quality considerations they follow. This study adopts descriptive statistical analysis methods and draws the following conclusions: although enterprises invest more in innovation achievements, ethical principles and data sharing, they pay relatively less attention to data privacy protection. However, protecting user privacy and data security is an important aspect for companies to fulfill their social responsibilities. Therefore, companies should comprehensively consider innovation, ethics, data sharing and data privacy protection to build trust, reduce bias and inequality, and contribute to sustainable development. This will help enterprises achieve better results in technological innovation and digital transformation, and at the same time bring more benefits to society.","PeriodicalId":282196,"journal":{"name":"Academic Journal of Business & Management","volume":"75 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135749010","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.25236/ajbm.2023.051815
: The "Healthy China" strategy, aimed at improving the well-being of Chinese citizens, has led to significant advancements in living standards. Within this national initiative, the focus on the health and well-being of middle-aged and elderly individuals has gained prominence and attracted attention across various sectors. Health tourism, as a precise, refined, and personalized service that combines tourism and healthcare, has emerged to address the growing demand for a better and healthier lifestyle. This article explores the concept and characteristics of health tourism, highlighting its significance in the rural revitalization strategy of Yancheng. It examines the development of health tourism in Yancheng, utilizing a hierarchical approach and comprehensive analysis of relevant literature. The article proposes targeted recommendations for the project's development, emphasizing the utilization of Yancheng's local advantages, the creation of unique tourism brands, and the active integration into the evolving landscape of tourism. By establishing itself as a leader in green development and promoting a healthy lifestyle, Yancheng's local health tourism endeavors can support the overarching goals of the "Healthy China" strategy.
{"title":"Health Tourism: A Catalyst for Rural Revitalization and \"Healthy China\" Strategy in Yancheng","authors":"","doi":"10.25236/ajbm.2023.051815","DOIUrl":"https://doi.org/10.25236/ajbm.2023.051815","url":null,"abstract":": The \"Healthy China\" strategy, aimed at improving the well-being of Chinese citizens, has led to significant advancements in living standards. Within this national initiative, the focus on the health and well-being of middle-aged and elderly individuals has gained prominence and attracted attention across various sectors. Health tourism, as a precise, refined, and personalized service that combines tourism and healthcare, has emerged to address the growing demand for a better and healthier lifestyle. This article explores the concept and characteristics of health tourism, highlighting its significance in the rural revitalization strategy of Yancheng. It examines the development of health tourism in Yancheng, utilizing a hierarchical approach and comprehensive analysis of relevant literature. The article proposes targeted recommendations for the project's development, emphasizing the utilization of Yancheng's local advantages, the creation of unique tourism brands, and the active integration into the evolving landscape of tourism. By establishing itself as a leader in green development and promoting a healthy lifestyle, Yancheng's local health tourism endeavors can support the overarching goals of the \"Healthy China\" strategy.","PeriodicalId":282196,"journal":{"name":"Academic Journal of Business & Management","volume":"54 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135749014","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.25236/ajbm.2023.051922
Based on the data of listed smes from 2014 to 2020, this paper empirically examines the impact of digital finance on smes' financing constraints and equity financing constraints from the perspective of enterprise innovation by using fixed effect model, spatial Durbin model and intermediary effect method. The results show that digital finance can effectively alleviate the financing constraints of small, medium and micro enterprises; Digital finance has a positive spillover effect on financing constraints and equity financing constraints. Enterprise innovation is an important channel for digital finance to influence overall financing constraints. The intervention of spatial effect will weaken the intermediary effect and excessive innovation investment will have a negative impact on corporate financing. Therefore, it is necessary to establish a long-term digital ecological model to support the development of inclusive finance and break down the barriers of digital economy.
{"title":"Digital Finance, Enterprise Innovation and Equity Financing Constraints of Small and Medium-sized Enterprises","authors":"","doi":"10.25236/ajbm.2023.051922","DOIUrl":"https://doi.org/10.25236/ajbm.2023.051922","url":null,"abstract":"Based on the data of listed smes from 2014 to 2020, this paper empirically examines the impact of digital finance on smes' financing constraints and equity financing constraints from the perspective of enterprise innovation by using fixed effect model, spatial Durbin model and intermediary effect method. The results show that digital finance can effectively alleviate the financing constraints of small, medium and micro enterprises; Digital finance has a positive spillover effect on financing constraints and equity financing constraints. Enterprise innovation is an important channel for digital finance to influence overall financing constraints. The intervention of spatial effect will weaken the intermediary effect and excessive innovation investment will have a negative impact on corporate financing. Therefore, it is necessary to establish a long-term digital ecological model to support the development of inclusive finance and break down the barriers of digital economy.","PeriodicalId":282196,"journal":{"name":"Academic Journal of Business & Management","volume":"71 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135749637","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.25236/ajbm.2023.052127
As a key force driving economic and social development, studying whether the digital economy can improve ecological efficiency is of great practical significance. This article is based on existing research in the academic community, combined with theories such as endogenous growth and externalities, as well as the characteristics and laws of the digital economy, and proposes research hypotheses. Subsequently, panel data from 29 provinces and cities in China from 2011 to 2020 were selected for empirical research on research hypotheses. The entropy method and the unexpected super efficiency SBM model were used to calculate the digital economy and ecological efficiency, mainly analyzing the impact of the digital economy on the improvement of ecological efficiency. In terms of robustness testing, by replacing explanatory variables, excluding municipalities directly under the central government, and selecting instrumental variables, through empirical analysis, this article concludes that the digital economy has an improvement effect on ecological efficiency.
{"title":"Research on the Impact of Digital Economy on Ecological Efficiency","authors":"","doi":"10.25236/ajbm.2023.052127","DOIUrl":"https://doi.org/10.25236/ajbm.2023.052127","url":null,"abstract":"As a key force driving economic and social development, studying whether the digital economy can improve ecological efficiency is of great practical significance. This article is based on existing research in the academic community, combined with theories such as endogenous growth and externalities, as well as the characteristics and laws of the digital economy, and proposes research hypotheses. Subsequently, panel data from 29 provinces and cities in China from 2011 to 2020 were selected for empirical research on research hypotheses. The entropy method and the unexpected super efficiency SBM model were used to calculate the digital economy and ecological efficiency, mainly analyzing the impact of the digital economy on the improvement of ecological efficiency. In terms of robustness testing, by replacing explanatory variables, excluding municipalities directly under the central government, and selecting instrumental variables, through empirical analysis, this article concludes that the digital economy has an improvement effect on ecological efficiency.","PeriodicalId":282196,"journal":{"name":"Academic Journal of Business & Management","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135508652","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.25236/ajbm.2023.052015
China's unique geographical location allows for a trade model that combines land and sea. Among them, western China is a strategic hinterland that can balance the development of land and sea power trade domestically, and can utilize the Chengdu Europe express railway to develop the transportation industry in western China. However, there are many problems in the operation of the Chengdu Europe Express Railway, such as chaotic supply organization and fierce competition among supply organizations. In this paper, the grey prediction model is used to predict the freight volume of the Chengdu Europe Express Railway, and the necessity of optimizing the freight source organization of the Chengdu Europe Express Railway is obtained. The fuzzy cluster analysis method is used to select alternative distribution centers for 20 cities and states in Sichuan (except Chengdu), and the principal component analysis method and Gravity model are used to obtain the establishment plan of the distribution center of the freight source, so as to design a freight source organization plan with a more development trend of the Chengdu Europe Express Railway.
{"title":"Optimization of Source Organization Based on Gravity Model -- Taking Chengdu Europe Express Railway Goods as an Example","authors":"","doi":"10.25236/ajbm.2023.052015","DOIUrl":"https://doi.org/10.25236/ajbm.2023.052015","url":null,"abstract":"China's unique geographical location allows for a trade model that combines land and sea. Among them, western China is a strategic hinterland that can balance the development of land and sea power trade domestically, and can utilize the Chengdu Europe express railway to develop the transportation industry in western China. However, there are many problems in the operation of the Chengdu Europe Express Railway, such as chaotic supply organization and fierce competition among supply organizations. In this paper, the grey prediction model is used to predict the freight volume of the Chengdu Europe Express Railway, and the necessity of optimizing the freight source organization of the Chengdu Europe Express Railway is obtained. The fuzzy cluster analysis method is used to select alternative distribution centers for 20 cities and states in Sichuan (except Chengdu), and the principal component analysis method and Gravity model are used to obtain the establishment plan of the distribution center of the freight source, so as to design a freight source organization plan with a more development trend of the Chengdu Europe Express Railway.","PeriodicalId":282196,"journal":{"name":"Academic Journal of Business & Management","volume":"115 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135156317","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.25236/ajbm.2023.052007
Financial risk management is a strategic approach by which enterprises identify, assess and respond to potential risks associated with financial activities. It is designed to ensure that companies can effectively manage debt, liquidity, market volatility and other financial uncertainties to reduce the risk of financial loss, protect assets, improve financial stability and maximize shareholder value. The purpose of this study is to explore the impact of financial risk management on the market competitiveness of enterprises. Through in-depth analysis of key areas such as financial indicators, strategic adjustments, and performance, this study finds that financial risk management has a positive impact on enterprise competitiveness in several aspects. This study believes that financial risk management is an important means to improve the market competitiveness of enterprises, and can have a positive impact on the financial status and performance of enterprises at different levels. The results of this study have important guiding significance for enterprise managers and decision makers, which can help them better cope with market challenges and achieve sustainable competitive advantage.
{"title":"The Impact of Financial Risk Management Strategies on Firm Market Competitiveness","authors":"","doi":"10.25236/ajbm.2023.052007","DOIUrl":"https://doi.org/10.25236/ajbm.2023.052007","url":null,"abstract":"Financial risk management is a strategic approach by which enterprises identify, assess and respond to potential risks associated with financial activities. It is designed to ensure that companies can effectively manage debt, liquidity, market volatility and other financial uncertainties to reduce the risk of financial loss, protect assets, improve financial stability and maximize shareholder value. The purpose of this study is to explore the impact of financial risk management on the market competitiveness of enterprises. Through in-depth analysis of key areas such as financial indicators, strategic adjustments, and performance, this study finds that financial risk management has a positive impact on enterprise competitiveness in several aspects. This study believes that financial risk management is an important means to improve the market competitiveness of enterprises, and can have a positive impact on the financial status and performance of enterprises at different levels. The results of this study have important guiding significance for enterprise managers and decision makers, which can help them better cope with market challenges and achieve sustainable competitive advantage.","PeriodicalId":282196,"journal":{"name":"Academic Journal of Business & Management","volume":"140 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135157913","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.25236/ajbm.2023.052107
This paper invests the effects of D&O Liability Insurance in Chinese listed companies. We address the sample selection problem by employing the propensity score matching methodology.To reduce the small sample size bias, we use the bootstrap approach to estimate the standard errors. Results show that, (1) The decision of listed companies to buy D&O Liability Insurance is endogenously determined, so it exists sample selection problem; (2) On the whole, performance is negatively related to D&O Liability Insurance even after controlling for sample selection bias, but the negative relationship has been declined; (3) D&O insurance does not play a positive role in corporate governance, and it makes a marked decline in the company value; (4) Other factors, such as company size, executive compensation, ownership concentration and equity of state owned shares, overseas listing all have significant positive effects on purchase of D&O Insurance, but feasibility, executors share holding shown a significant negative impact on purchase of D&O insurance.
{"title":"Can Drector Liability Insurance Promote Company Performance?—Empirical Evidence Based on Chinese Listed Companies","authors":"","doi":"10.25236/ajbm.2023.052107","DOIUrl":"https://doi.org/10.25236/ajbm.2023.052107","url":null,"abstract":"This paper invests the effects of D&O Liability Insurance in Chinese listed companies. We address the sample selection problem by employing the propensity score matching methodology.To reduce the small sample size bias, we use the bootstrap approach to estimate the standard errors. Results show that, (1) The decision of listed companies to buy D&O Liability Insurance is endogenously determined, so it exists sample selection problem; (2) On the whole, performance is negatively related to D&O Liability Insurance even after controlling for sample selection bias, but the negative relationship has been declined; (3) D&O insurance does not play a positive role in corporate governance, and it makes a marked decline in the company value; (4) Other factors, such as company size, executive compensation, ownership concentration and equity of state owned shares, overseas listing all have significant positive effects on purchase of D&O Insurance, but feasibility, executors share holding shown a significant negative impact on purchase of D&O insurance.","PeriodicalId":282196,"journal":{"name":"Academic Journal of Business & Management","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135508478","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.25236/ajbm.2023.051901
The formation of huge goodwill provides a good "cover" for enterprise management to carry out earnings management. Listed companies can create a huge amount of goodwill with the help of high premium mergers and acquisitions, and in order to achieve the goal of positive earnings management, they may intentionally choose to delay the provision of goodwill impairment. On the other hand, goodwill impairment may also become a means for management to carry out negative earnings management, especially in the case of poor short-term business performance and decline in performance, but the overall sustainable profitability has not been changed. Therefore, it is necessary to adopt appropriate methods and models to determine whether an enterprise has earnings management behavior under different circumstances [1]. Based on this, through the in-depth analysis of the relevant financial data of Century Huatong Company, the accrual profit separation method is used to identify the degree of earnings management, and the obvious earnings management motivation is revealed in the formation of goodwill and the timing of goodwill accrual. At the same time, it is found that the provision of goodwill impairment is also affected by earnings management motivation. These earnings management behaviors may cover up the real business situation of the enterprise, which has an adverse impact on investors who do not know the inside information[2].
{"title":"Research on Earnings Management Behavior Identification and Motivation of Goodwill Impairment—Taking Century Huatong as an Example","authors":"","doi":"10.25236/ajbm.2023.051901","DOIUrl":"https://doi.org/10.25236/ajbm.2023.051901","url":null,"abstract":"The formation of huge goodwill provides a good \"cover\" for enterprise management to carry out earnings management. Listed companies can create a huge amount of goodwill with the help of high premium mergers and acquisitions, and in order to achieve the goal of positive earnings management, they may intentionally choose to delay the provision of goodwill impairment. On the other hand, goodwill impairment may also become a means for management to carry out negative earnings management, especially in the case of poor short-term business performance and decline in performance, but the overall sustainable profitability has not been changed. Therefore, it is necessary to adopt appropriate methods and models to determine whether an enterprise has earnings management behavior under different circumstances <sup>[1]</sup>. Based on this, through the in-depth analysis of the relevant financial data of Century Huatong Company, the accrual profit separation method is used to identify the degree of earnings management, and the obvious earnings management motivation is revealed in the formation of goodwill and the timing of goodwill accrual. At the same time, it is found that the provision of goodwill impairment is also affected by earnings management motivation. These earnings management behaviors may cover up the real business situation of the enterprise, which has an adverse impact on investors who do not know the inside information<sup>[2]</sup>.","PeriodicalId":282196,"journal":{"name":"Academic Journal of Business & Management","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135749334","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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