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The Influence of Mobile Short Video Content Marketing on Consumers' Purchase Intention: A Test of Two-Mediation Model 移动短视频内容营销对消费者购买意愿的影响:双中介模型的检验
Pub Date : 2023-01-01 DOI: 10.25236/ajbm.2023.051916
Based on SOR theory, this paper explores the influence mechanism of mobile short video content marketing on consumers' purchase intention and verifies the mediating effect of pleasurable emotions and perceived trust. Through 367 valid questionnaires, structural equation modeling and Bootstrap are used to conduct empirical tests. The results show that mobile short video content marketing has a significant positive effect on consumers' purchase intention, pleasant emotion and perceived trust, pleasant emotion plays a partial mediating role between mobile short video content marketing and consumers' purchase intention, and perceived trust plays a partial mediating role between mobile short video content marketing and consumers' purchase intention. Pleasant emotion and perceived trust have no chain mediating role between mobile short video content marketing and consumer purchase intention. Mobile short video operators should improve the informativeness, reality, interest, and emotion of the video content to stimulate the audience's pleasant emotion, enhance the audience's perceived trust, and then enhance the purchase intention.
本文基于SOR理论,探索移动短视频内容营销对消费者购买意愿的影响机制,验证愉悦情绪和感知信任的中介作用。通过367份有效问卷,运用结构方程模型和Bootstrap进行实证检验。研究结果表明,移动短视频内容营销对消费者购买意愿、愉悦情绪和感知信任具有显著的正向影响,愉悦情绪在移动短视频内容营销与消费者购买意愿之间起部分中介作用,感知信任在移动短视频内容营销与消费者购买意愿之间起部分中介作用。愉快情绪和感知信任在移动短视频内容营销与消费者购买意愿之间没有链式中介作用。移动短视频运营商应提高视频内容的信息量、真实性、趣味性、情绪性,激发受众的愉悦情绪,增强受众的感知信任,进而增强购买意愿。
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引用次数: 0
A Comparative Analysis of National Policies and Enterprise Practices for Enterprise Digital Transformation 企业数字化转型的国家政策与企业实践比较分析
Pub Date : 2023-01-01 DOI: 10.25236/ajbm.2023.051910
Under the current trend of the growing digital economy, the process of digital transformation is gaining significant importance. The disparity in government policy and business implementation of digital transformation is fairly notable. Anyway, there are still a bunch of problems emerging in this fast-developing era. The government has already implemented relevant policies to address these problems, such as attracting and training experts, enhancing digital infrastructure, and promoting data analysis. Following the outbreak of the Covid-19 pandemic, there has been a gradual shift towards digital transformation in the business sector. In order to facilitate a seamless transformation, it is imperative for the organization to ensure the reconstruction of its enterprise structure and update its corporate culture. The objective of this essay is to examine the extent to which business developments are in line with government policies. After conducting a comprehensive analysis and evaluating the data, the findings can be summarized in a framework table and presented through various charts that illustrate the methods used in Technology, Organization, and Environment (TOE) research. By making reference to the provided formula, a novel model can be formulated for the computation of the digital degree of enterprises. Additionally, we can construct a table based on the data and policies obtained from the business. Thus, according to a sample of 672 enterprises' annual reports submitted to the Shenzhen Trading Securities Exchange, we can conclude that government policies and enterprise developments encompass three fundamental dimensions: technology, organization, and environment. These dimensions are all essential components in the process of fostering digital transformation. Technology plays a crucial role in the digital transformation of enterprises, they need effective organizational management and the government has recognized this importance. Additionally, the government provides substantial support to businesses.
在当前数字经济不断发展的趋势下,数字化转型的过程变得越来越重要。政府政策和企业实施数字化转型的差距相当明显。无论如何,在这个快速发展的时代仍然出现了一堆问题。政府已经实施了相关政策来解决这些问题,例如吸引和培训专家,加强数字基础设施,促进数据分析。2019冠状病毒病大流行爆发后,商业部门逐渐转向数字化转型。为了实现无缝转型,组织必须确保企业结构的重构和企业文化的更新。本文的目的是研究商业发展在多大程度上符合政府政策。在对数据进行全面分析和评估后,可以将结果总结为框架表,并通过各种图表展示,说明技术,组织和环境(TOE)研究中使用的方法。在此基础上,建立了企业数字化程度计算的新模型。此外,我们可以根据从业务中获得的数据和策略构造一个表。因此,根据672家企业提交给深交所的年度报告样本,我们可以得出结论,政府政策和企业发展包含三个基本维度:技术、组织和环境。这些维度都是促进数字化转型过程中的重要组成部分。技术在企业的数字化转型中起着至关重要的作用,他们需要有效的组织管理,政府已经认识到这一点的重要性。此外,政府为企业提供大量支持。
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引用次数: 0
Analysis on the Challenges and Prospects of Sino-Latin American Trade Cooperation in the Context of Sino-American Competition 中美竞争背景下中拉贸易合作的挑战与前景分析
Pub Date : 2023-01-01 DOI: 10.25236/ajbm.2023.051920
Latin America and the Caribbean are the natural extension of the "21st century Maritime Silk Road". Since the 21st century, China-Latin America relations have entered a stage of rapid development. Latin America is also an indispensable partner in the era of great changes unseen in the world in a century. Sino-us relations are the most important bilateral relations in international relations, the comprehensive upgrading of Sino-US competition has become an international consensus, Latin America has been regarded as the "back garden" of the United States due to historical and geographical reasons, the United States has a very large voice and control in Latin America, Latin America and the United States have close cooperation in all aspects. The United States defends its absolute control in Latin America. Under the principle of mutual benefit, China and Latin America have made major breakthroughs in the economic and trade fields, which has laid a certain material foundation for China-Latin America cooperation. In the international context of intensifying competition between China and the United States, the United States is increasingly sensitive to the development of China-Latin America relations. In recent years, although Sino-Latin American relations have been developing steadily in a good trend, we cannot ignore the influence factors of the United States in it, and we cannot relax our vigilance against the United States government. China should adopt an objective and rational approach to respond positively and rationally to the constraints imposed by the United States on China-Latin America cooperation, so as to promote a virtuous circle among the three sides.
拉美和加勒比地区是“21世纪海上丝绸之路”的自然延伸。21世纪以来,中拉关系进入快速发展阶段。在当今世界百年未有之大变局中,拉美也是不可或缺的伙伴。中美关系是国际关系中最重要的双边关系,中美竞争的全面升级已成为国际共识,拉美由于历史和地理原因一直被视为美国的“后花园”,美国在拉美拥有非常大的话语权和控制力,拉美与美国在各方面都有着密切的合作。美国为其在拉丁美洲的绝对控制辩护。中拉双方本着互利共赢的原则,在经贸领域取得了重大突破,为中拉合作奠定了一定的物质基础。在中美竞争加剧的国际背景下,美国对中拉关系的发展越来越敏感。近年来,中拉关系虽然稳步向好的趋势发展,但我们不能忽视美国在其中的影响因素,更不能放松对美国政府的警惕。中国应以客观理性的态度,积极理性地应对美国对中拉合作施加的制约,促进三方合作良性循环。
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引用次数: 0
Analysis of the transmission mechanism of carbon emissions trading on green investment 碳排放交易对绿色投资的传导机制分析
Pub Date : 2023-01-01 DOI: 10.25236/ajbm.2023.052122
This study describes the internal and external transmission mechanisms that the carbon emissions pricing program has on green investment. First, it is discovered that, depending on the underlying transmission mechanism, carbon emissions trading encourages or discourages investment in green projects due to factors like cost, technological advancement, and resource allocation. Second, based on the external transmission mechanism, carbon emissions trading encourages the development of green products and technological innovation in businesses, which effectively increases green investment. The experimental findings have prompted the proposal of countermeasures to offer empirical backing for the future growth of carbon emissions pricing and green investment in China.
本研究描述了碳排放定价方案对绿色投资的内部和外部传导机制。首先,研究发现,碳排放权交易在不同的传导机制下,受成本、技术进步和资源配置等因素的影响,会对绿色项目投资产生鼓励或抑制作用。第二,碳排放权交易基于外部传导机制,鼓励企业开发绿色产品和技术创新,有效增加了绿色投资。研究结果为未来中国碳排放定价和绿色投资的发展提供了实证支持。
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引用次数: 0
Research on the risk contagion effect between commercial banks in China under tail risk events 尾部风险事件下中国商业银行间风险传染效应研究
Pub Date : 2023-01-01 DOI: 10.25236/ajbm.2023.052115
With the outbreak of the conflict between Russia and Ukraine, the study of financial risks under the tail event has become the mainstream. This paper selected eleven commercial banks in China as research objects, and used the TVP-VAR risk spillover index model to study the risk contagion effect among commercial banks in China. The results show that compared with other commercial banks, the risk spillover and spillover strength between state-owned commercial banks is larger. Compared with the Ukraine crisis, Sino-US trade friction has a greater impact on the market risk spillover effect of commercial banks, and the overall spillover index shows a significant jump upward trend. The smaller the comprehensive volume and scale of commercial banks, the more vulnerable they are to risk spillover from other commercial banks in the whole market risk spillover network of commercial banks, and they become the commercial banks with the greatest risk spillover intensity.
随着俄乌冲突的爆发,尾部事件下的金融风险研究成为主流。本文选取中国11家商业银行作为研究对象,运用tpv - var风险溢出指数模型研究中国商业银行间的风险传染效应。结果表明,与其他商业银行相比,国有商业银行之间的风险溢出和溢出强度更大。与乌克兰危机相比,中美贸易摩擦对商业银行市场风险外溢效应的影响更大,整体外溢指数呈现显著跳升趋势。商业银行的综合体量和规模越小,在整个商业银行市场风险溢出网络中越容易受到其他商业银行风险溢出的影响,成为风险溢出强度最大的商业银行。
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引用次数: 0
The Current Development Status and Optimization Measures of Live Streaming E-commerce to Assist in Selling Agricultural Products 直播电子商务辅助农产品销售的发展现状及优化措施
Pub Date : 2023-01-01 DOI: 10.25236/ajbm.2023.052106
China has introduced various policies to comprehensively promote rural revitalization and accelerated the construction of the key project of “promoting agriculture through digital commerce”. The rapid development of live streaming on online platforms has brought a large influx of various fields and industries, resulting in continuous growth in traffic and revenue. The sales of a single live streaming room operated by farmers can reach over 100,000 yuan. Therefore, live streaming e-commerce to assist in agricultural product sales has become a major measure for future rural revitalization plans. Up to now, there are still some problems in the development of live streaming e-commerce, such as a single delivery model, weak market standardization, and poor traffic of ordinary small anchors, which hinder the further improvement of the rural economy. This article elaborates on the current situation of live streaming e-commerce assisting in the sale of agricultural products, analyzes the existing problems, and proposes optimization measures for reference and reference, making a certain contribution to the country's promotion of rural industrial development and comprehensive promotion of rural revitalization.
出台各项政策全面推进乡村振兴,加快推进“电商促农”重点工程建设。网络平台直播的快速发展带来了各个领域和行业的大量涌入,导致流量和收入不断增长。一个由农民运营的直播房的销售额可以达到10万元以上。因此,直播电商辅助农产品销售成为未来乡村振兴规划的重要举措。截至目前,直播电商的发展还存在配送模式单一、市场标准化程度不高、普通小主播流量不佳等问题,阻碍了农村经济的进一步提升。本文阐述了直播电商辅助农产品销售的现状,分析了存在的问题,提出了可供借鉴和借鉴的优化措施,为国家促进农村产业发展、全面促进乡村振兴做出一定的贡献。
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引用次数: 0
Research on Post-Pandemic Era: China and ASEAN Capacity Cooperation and Value Chain Enhancement 疫情后时代研究:中国与东盟产能合作与价值链提升
Pub Date : 2023-01-01 DOI: 10.25236/ajbm.2023.052102
China and ASEAN have a long history of economic and trade collaboration, with ASEAN being a significant partner for China. After the COVID-19 pandemic, the global value chain system has undergone profound adjustments, and the industrial development of China and ASEAN has been constrained by the strategic positioning of developed economies from various directions. China and ASEAN should work together on production capacity, using industrial transfer, economies of scale, efficient resource allocation, and technology sharing to upgrade regional industries and value chains. Lastly, based on evidence, they should enhance trade and investment, focus on building industrial parks, and promote economic and tech cooperation.
中国与东盟经贸合作历史悠久,东盟是中国的重要伙伴。新冠肺炎疫情发生后,全球价值链体系深刻调整,中国和东盟产业发展受到发达经济体战略定位多方位制约。中国和东盟应加强产能合作,通过产业转移、规模经济、资源高效配置、技术共享,提升地区产业和价值链。最后,根据实际情况,加强贸易和投资,重点建设产业园区,促进经济技术合作。
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引用次数: 0
A Financial Risk Control Method Based on XGBoost Algorithm 基于XGBoost算法的财务风险控制方法
Pub Date : 2023-01-01 DOI: 10.25236/ajbm.2023.051912
For the past few years, with the continuous progress of technology, the rapid integration of traditional financial industry and the Internet has given rise to online financial businesses that deal with high-concurrency, large-scale, and multidimensional data. However, due to the high profitability and high risk of the financial industry, as well as the upgrading of fraudulent means, this transformation has also put higher requirements on financial risk control. Recently, advanced technologies represented by big data and artificial intelligence have provided new directions for improving risk control capabilities for commercial banks, with machine learning playing an increasingly important role. This paper aims to predict customer fraud behavior by conducting data analysis, data preprocessing, feature engineering , dataset partitioning, and using XGBoost and LightGBM algorithms in machine learning, in order to provide assistance in ensuring the stable operation of financial institutions and the security of customer assets.
近年来,随着技术的不断进步,传统金融行业与互联网的快速融合,催生了处理高并发、大规模、多维数据的网上金融业务。然而,由于金融业的高盈利能力和高风险,以及欺诈手段的升级,这种转型也对金融风险控制提出了更高的要求。近年来,以大数据、人工智能为代表的先进技术为商业银行提升风控能力提供了新的方向,机器学习的作用越来越重要。本文旨在通过数据分析、数据预处理、特征工程、数据集划分,以及机器学习中的XGBoost和LightGBM算法,对客户欺诈行为进行预测,为保障金融机构的稳定运行和客户资产的安全提供帮助。
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引用次数: 0
Challenges and Changes in Supply Chain Management for Retail Enterprises in the Digital Era 数字化时代零售企业供应链管理的挑战与变革
Pub Date : 2023-01-01 DOI: 10.25236/ajbm.2023.051812
In recent years, "new retail", "smart retail", "unmanned retail", and other retail digital innovations have emerged, which inject new vitality into the retail industry and promote the development of the economy and social progress. However, with the increasing competition in the market, retail enterprises are facing the challenge of increasing product homogeneity. Therefore, how to maintain a leading position in this environment has become a pivotal problem for retail enterprises to solve. Moreover, establishing an effective supply chain can provide consumers with excellent performance and affordable products; establishing advanced logistics and distribution mechanisms and providing perfect after-sales service are the pivotal factors for enterprises that can win in the fierce market competition. This paper will explore in depth the current challenges of supply chain management for retail enterprises and propose strategies for change in supply chain management for retail enterprises.
近年来,“新零售”、“智慧零售”、“无人零售”等零售数字化创新层出不穷,为零售业注入了新的活力,促进了经济发展和社会进步。然而,随着市场竞争的加剧,零售企业面临着产品同质化加剧的挑战。因此,如何在这种环境下保持领先地位就成为零售企业需要解决的关键问题。此外,建立有效的供应链可以为消费者提供性能优良、价格合理的产品;建立先进的物流配送机制,提供完善的售后服务是企业在激烈的市场竞争中取胜的关键因素。本文将深入探讨当前零售企业供应链管理面临的挑战,并提出零售企业供应链管理变革的策略。
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引用次数: 0
Growth Analysis of Biomass Energy Enterprises under the Background of "Dual Carbon Goals" “双碳目标”背景下生物质能源企业成长性分析
Pub Date : 2023-01-01 DOI: 10.25236/ajbm.2023.051804
Accelerating the utilization of green and clean energy is the main development trend in the energy field of the "dual carbon" era. As a green and zero-carbon energy, biomass energy is of great significance to the improvement of Chinese energy structure and the guarantee of energy security. Combining with biomass energy industry characteristics, this paper establishes a biomass enterprise growth evaluation index system containing the capacity of profit, operation, compensation, development and innovation. Taking Chant Group as an example, the paper objectively evaluate the development characteristic during 2012 to 2021 with the entropy method, especially the influence of “dual carbon” strategy on enterprise growth. The research results have a certain role in promoting the sustainable development of biomass energy enterprises in China in the "dual carbon" era.
加快绿色清洁能源的利用是“双碳”时代能源领域的主要发展趋势。生物质能作为一种绿色零碳能源,对改善我国能源结构、保障能源安全具有重要意义。结合生物质能源产业特点,构建了包含盈利能力、经营能力、补偿能力、发展能力和创新能力的生物质企业成长性评价指标体系。本文以尚特集团为例,运用熵值法客观评价其2012 - 2021年的发展特征,特别是“双碳”战略对企业成长的影响。研究成果对中国生物质能企业在“双碳”时代的可持续发展具有一定的促进作用。
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引用次数: 0
期刊
Academic Journal of Business & Management
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