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Investigating the role of rational and emotional content towards consumer engagement and EWOM intention: Uses and gratification perspectives 调查理性和情感内容对消费者参与和eom意向的作用:使用和满足视角
Pub Date : 2023-09-14 DOI: 10.53894/ijirss.v6i4.2089
Erni Martini, Ratih Hurriyati, Mokh Adib Sultan
This study aims to examine the role of rational and emotional content in social media on consumer engagement and EWOM intention. The population of this research is e-commerce social media users with a total sample size of 394 respondents using the purposive sampling technique. The Partial Least Square-Structural Equation Model (PLS-SEM) is used to test the research hypothesis. The results of the study revealed the role of rational and emotional content in influencing consumer engagement but did not affect EWOM intention. Consumer engagement affects EWOM intentions. The study’s findings support consumer engagement which is proven to mediate the relationship between rational and emotional content and EWOM intention. Social media marketing practitioners use rational and emotional content types on their brand pages in order to gain engagement and EWOM from social media users.
本研究旨在探讨社交媒体中理性和情感内容对消费者参与和eom意向的影响。本研究的人口是电子商务社交媒体用户,使用有目的的抽样技术,总样本量为394名受访者。采用偏最小二乘结构方程模型(PLS-SEM)对研究假设进行检验。研究结果揭示了理性和情感内容对消费者参与的影响作用,但不影响eom意向。消费者参与影响eom的意图。本研究的结果支持消费者参与,消费者参与被证明是理性和情感内容与eom意向之间的中介关系。社交媒体营销从业者在其品牌页面上使用理性和情感的内容类型,以获得社交媒体用户的参与度和EWOM。
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引用次数: 0
Unlocking the market potential of electric vehicles in the Philippines: A statistical and neural network approach to customer willingness to purchase electric vehicles 释放菲律宾电动汽车的市场潜力:客户购买电动汽车意愿的统计和神经网络方法
Pub Date : 2023-09-14 DOI: 10.53894/ijirss.v6i4.2088
Kevien Palaminiano Cabarrubias-Dela Cruz, Lean Karlo Santos Tolentino
The research aims to identify the key drivers and barriers to EV adoption, inform policymakers and guide future research in the Philippines. The study used a descriptive survey method with 150 Metro Manila car dealership customers as respondents. The research findings indicate that single-family homeowners are willing to invest in EVs if charging infrastructure is available at home. EV safety, dependability, power, performance, design and availability are crucial for increasing EV adoption. Awareness and incentives were identified as hindrances to adoption. The research suggests that technical fixes and policy tools are needed to promote EV adoption and knowledge sharing is necessary to raise customer awareness. A neural network model was created to determine the willingness to purchase an EV. The findings have implications for policymakers, EV manufacturers and stakeholders interested in understanding barriers to EV adoption. The research highlights the importance of safety, reliability and environmental benefits in joint household purchase decisions. The study identifies economic, technological, policy, infrastructure and social barriers to EV adoption and suggests the need for targeted initiatives and information dissemination to overcome these barriers. The report acknowledges limitations and offers avenues for future research to explore additional factors and variables influencing EV adoption.
该研究旨在确定电动汽车采用的关键驱动因素和障碍,为政策制定者提供信息,并指导菲律宾未来的研究。该研究采用描述性调查方法,对150名马尼拉大都会汽车经销商客户进行了调查。研究结果表明,如果家中有充电基础设施,独户房主愿意投资电动汽车。电动汽车的安全性、可靠性、功率、性能、设计和可用性对提高电动汽车的采用至关重要。认识和奖励被认为是阻碍收养的因素。研究表明,需要技术修复和政策工具来促进电动汽车的采用,需要知识共享来提高客户的意识。建立了一个神经网络模型来确定购买电动汽车的意愿。研究结果对政策制定者、电动汽车制造商和有兴趣了解电动汽车采用障碍的利益相关者具有重要意义。该研究强调了安全、可靠性和环境效益在家庭共同购买决策中的重要性。该研究确定了电动汽车采用的经济、技术、政策、基础设施和社会障碍,并建议需要采取有针对性的举措和信息传播来克服这些障碍。该报告承认了局限性,并为未来的研究提供了途径,以探索影响电动汽车采用的其他因素和变量。
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引用次数: 0
Access to special support grants and relative impact of resilience pillars on households’ resilience capacity in the Eastern Cape, South Africa: Application of FAO’s Shiny RIMA tool 获得特别支助赠款的机会以及抵御力支柱对南非东开普省家庭抵御力的相对影响:粮农组织Shiny RIMA工具的应用
Pub Date : 2023-09-13 DOI: 10.53894/ijirss.v6i4.2086
Olawuyi Seyi Olalekan, Mushunje, Abbyssinia
The endowments of resources, institutional management and a household's capacity to handle challenges and unexpected events all contribute to their resilience and well-being. Unfortunately, many people in developing countries are vulnerable to episodes of shock and trapped in a vicious cycle of deprivations that hinder their ability to recover from shocks. This study examined how households’ resilience capability was affected by different resilience pillars and indicators, the pattern of resilience heterogeneity and the relative impact of those pillars on households’ resilience capability in the Eastern Cape Province of South Africa. A data set from the 2021 South African General Household Survey comprising 1499 households was used. The data were analyzed with the FAO’s Shiny RIMA tool and structural equation modeling technique. Findings revealed an estimated general household resilience capacity index of 44.88 which appeared low. The results also indicated that adaptive capability or stability is weakly related to and the least significant pillar in terms of its contribution to households' resilience capacity while the social safety net pillar is highly linked to and the most important pillar contributing to households’ resilience capacity. The contributions of the access to basic services and asset endowments pillars were shown to be crucial in reducing inequality in households’ resilience capacity. There was also clear evidence of heterogeneity in households’ resilience capacity. SEM analysis revealed that access to basic services, the social safety net and households’ attributes had a significant impact on households’ resilience capacity. Policy target actions are needed in areas where capacities are lacking or insufficient while the pillars that performed well should also be prioritized for building sustained households’ resilience capacity.
资源禀赋、制度管理和家庭应对挑战和突发事件的能力都有助于他们的复原力和福祉。不幸的是,发展中国家的许多人很容易受到冲击,陷入贫困的恶性循环,阻碍了他们从冲击中恢复的能力。本研究考察了南非东开普省不同弹性支柱和指标对家庭弹性能力的影响,弹性异质性模式以及这些支柱对家庭弹性能力的相对影响。使用了2021年南非综合家庭调查的数据集,其中包括1499个家庭。使用FAO的Shiny RIMA工具和结构方程建模技术对数据进行分析。调查结果显示,一般家庭弹性能力指数为44.88,较低。结果还表明,适应能力或稳定性与家庭弹性能力贡献度的相关性较弱,是最不显著的支柱,而社会安全网与家庭弹性能力贡献度的相关性较高,是最重要的支柱。事实证明,获得基本服务和资产捐赠支柱的贡献对于减少家庭抵御能力的不平等至关重要。也有明确的证据表明,家庭的恢复能力存在异质性。SEM分析显示,基本服务可及性、社会保障网络和家庭属性对家庭抵御能力有显著影响。在能力缺乏或不足的地区需要采取有针对性的政策行动,同时也应优先考虑表现良好的支柱,以建设可持续的家庭抵御能力。
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引用次数: 0
The impact of entrepreneurial course instructors' abilities on students' learning outcomes and the mediating role of students' self-efficacy: A case study of schools in China 创业课程教师能力对学生学习成果的影响及学生自我效能感的中介作用——以中国学校为例
Pub Date : 2023-09-04 DOI: 10.53894/ijirss.v6i4.2058
Yi Zhang, Cheng-Jui Tseng
This study aims to examine the impact of entrepreneurial course instructors' abilities on students' learning outcomes and the mediating role of students' self-efficacy in China. A survey was conducted among 395 university students in China with 358 valid responses to investigate the relationship between entrepreneurial course instructors' abilities and students' learning outcomes. The statistical results reveal a significant relationship between entrepreneurial course instructors' abilities and students' learning outcomes. Students' acquisition of entrepreneurship-related knowledge and abilities can be improved through entrepreneurship education. Students' perception of the quality of teachers in entrepreneurship education highlights the need for institutions to address the quality of instructors to better support students' learning in entrepreneurship education. The findings suggest that investing in the development and training of entrepreneurship course instructors can have a positive impact on students' learning outcomes in entrepreneurship education. This study contributes to the existing literature by highlighting the significance of entrepreneurial course instructors' abilities and students' self-efficacy in shaping learning outcomes in entrepreneurship education particularly in the context of China.
本研究旨在探讨中国创业课程教师能力对学生学习成果的影响以及学生自我效能感的中介作用。本研究以395名中国大学生为调查对象,收集358份有效问卷,探讨创业课程教师能力与学生学习成果的关系。统计结果显示,创业课程教师的能力与学生的学习成果之间存在显著的相关关系。通过创业教育,可以提高学生对创业相关知识和能力的习得。学生对创业教育教师质量的看法凸显了院校需要解决教师质量问题,以更好地支持学生在创业教育中学习。研究结果表明,投资创业课程讲师的发展和培训可以对学生在创业教育中的学习成果产生积极影响。本研究通过强调创业课程教师的能力和学生的自我效能感在塑造创业教育学习成果方面的重要性,特别是在中国的背景下,对现有文献做出了贡献。
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引用次数: 0
Employee-resourcing strategies in family-owned small restaurants in South Africa: Do environmental influences matter? 南非家庭式小餐馆的员工资源策略:环境影响重要吗?
Pub Date : 2023-09-04 DOI: 10.53894/ijirss.v6i4.2060
Honest Mupani, Crispen Chipunza, Mashavira Nhamo, Adeoluwa Adewumi
The small restaurant business (SRB) sector is applauded for promoting economic growth and employment creation in developing economies. Despite the spirited efforts by developing nations to capacitate the sector to sustainably contribute to economic growth, it is often flawed by a high inflation failure rate, especially in South Africa. The failure rates have been attributed, among many other factors, to the inability of small restaurant businesses to respond to environmental uncertainties with appropriate employee-resourcing strategies. The literature search shows that there is a dearth of research on the nexus between environmental influences and employee-resourcing strategies in South African small restaurant businesses. To address this gap, the study attempts to interrogate employee-resourcing strategies among family-owned small restaurants through the prism of environmental influences. A quantitative research approach was used, and the ex post facto research design was adopted. A convenient sample of 221 owners/managers of family-owned accommodations and Small Restaurant Businesses was conveniently selected. Structural Equation Modelling (SEM) was employed to confirm the congruence between observed and reproduced data in testing the hypothesized relationships. The inquiry established a positive relationship between internal environmental influences and employee-resourcing strategies in SRBs. Additionally, a positive and strong relationship between the external environment and employee-resourcing strategies was also established. Considering the vitality of small businesses in driving today’s economies and employment growth, this study recommends that owners/managers identify internal and external forces that attenuate small business failures. The study also emphasizes that SRBs must understand their external and internal environments for more productive employee-resourcing strategies.
在发展中国家,小型餐饮业因促进经济增长和创造就业机会而受到称赞。尽管发展中国家为使该部门能够持续地促进经济增长作出了积极努力,但它往往因通货膨胀失败率高而存在缺陷,特别是在南非。在许多其他因素中,失败率归因于小型餐饮企业无法以适当的员工资源策略应对环境的不确定性。文献检索表明,在南非小型餐饮企业环境影响和员工资源策略之间的关系的研究缺乏。为了解决这一差距,该研究试图通过环境影响的棱镜来询问家庭拥有的小餐馆的员工资源策略。本研究采用定量研究方法,并采用事后研究设计。方便地选择了221名家庭住宿和小型餐饮企业的所有者/经理作为样本。结构方程模型(SEM)被用来确认观察和再现数据之间的一致性,以检验假设的关系。调查结果表明,企业内部环境影响与企业员工资源配置策略之间存在正相关关系。此外,外部环境与员工资源战略之间也建立了积极和牢固的关系。考虑到小企业在推动当今经济和就业增长方面的活力,本研究建议所有者/管理者确定减轻小企业失败的内部和外部力量。该研究还强调,srb必须了解其外部和内部环境,以便制定更有效的员工资源配置战略。
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引用次数: 1
Challenges and interventions in developing instructional materials: Perspectives of public school teachers in basic education 教学材料发展的挑战与干预:公立学校基础教育教师的视角
Pub Date : 2023-09-04 DOI: 10.53894/ijirss.v6i4.2059
Johnny P Cayabas Jr, Delia A Sumeg-ang
This study aimed to explore the challenges faced by public school teachers in Bauko District II in developing instructional materials. The researchers used a quantitative method and distributed questionnaires to 150 teachers across the district as their primary means of data collection. This method allowed the researchers to gain insights from a substantial number of teachers, facilitating a comprehensive understanding of the challenges they faced. The results of the study highlighted two primary critical issues faced by teachers: the scarcity of time due to heavy workloads and the difficulty of keeping pace with technological advancements. Additionally, teachers reported significant challenges related to insufficient skills, knowledge and understanding of instructional materials, limited policy support and inadequate administrative assistance. In accordance with these findings, the study demonstrated some significant ways to improve the creation of instructional materials in rural communities with limited resources. The study emphasised the need for computer literacy training as a result of the expanding digitalization of instructional content. A functional instructional material development committee should be established to improve the process as well as organizing training workshops for instructional material development and encouraging partnerships with higher education institutions (HEIs) to gain access to specialized expertise. The study strongly advocates for the implementation of sustainable capacity-building mechanisms by the department of education such as regular workshops and follow-up sessions to provide continuous support to teachers in material development. Moreover, the study proposed fostering collaboration with other institutions and inviting experts as resource persons to seminars and workshops to enhance teachers' proficiency in crafting effective instructional materials.
本研究旨在探讨包哥第二区公立学校教师在教材开发上所面临的挑战。研究人员使用了定量方法,并向该地区的150名教师分发了问卷,作为他们收集数据的主要手段。这种方法使研究人员能够从大量教师那里获得见解,促进对他们面临的挑战的全面理解。研究结果强调了教师面临的两个主要关键问题:繁重的工作量导致时间稀缺,以及难以跟上技术进步的步伐。此外,教师报告了与教学材料技能、知识和理解不足、政策支持有限和行政援助不足有关的重大挑战。根据这些发现,本研究提出了在资源有限的农村社区改进教材创作的一些重要途径。该研究强调,由于教学内容日益数字化,需要进行计算机素养培训。应设立一个实用的教材编制委员会,以改进这一进程,并为教材编制组织培训讲习班,鼓励与高等教育机构建立伙伴关系,以便获得专门知识。该研究强烈主张教育部实施可持续的能力建设机制,例如定期讲习班和后续会议,以便在材料开发方面向教师提供持续的支持。此外,该研究建议促进与其他机构的合作,并邀请专家作为资源人员参加研讨会和讲习班,以提高教师编制有效教材的熟练程度。
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引用次数: 0
Perspectives on teaching performance after COVID-19 新冠肺炎疫情后教学绩效展望
Pub Date : 2023-08-29 DOI: 10.53894/ijirss.v6i4.2038
Sergio Cuellar-Quispe, Yersi-Luis Huaman-Romani, Noemi-Victoria Sarmiento-Campos, Edwin-Neil Silvera-Alarcon, Elio Nolasco-Carbajal
The evaluation of a teacher's performance is conducted subjectively rather than objectively to determine the students' educational experience and the demands placed on them by the university which provides teachers with a backup plan. The objective of this research is to analyze and describe the perspectives on teaching performance after COVID-19. A conventional, anonymous and voluntary sample of 2263 university students from state and private universities was used in the quantitative approach of a descriptive correlational type. Teaching performance was assessed using a questionnaire with 20 items that were divided into five categories: explanation of criteria, illustration, supervision of practice and learning activities, feedback and evaluation. The findings of the research show that there is good virtual teaching performance. The university teacher shows that they are able to teach in a hybrid way. A Cronbach's alpha of 0.946 was obtained and several statistical tests were performed such as total mean (3.733), standard deviation (1.064), ANOVA with Turkey's non-additivity test (sum of squares 81.102, gl=19, F=12. 035), Hoteling’s t-squared test (283.464, F=14.800, Sig. 0.000), KMO and Bartlett's test (KMO=0.977), Bartlett's test of sphericity with chi-square 52808.872, gl=190, Sig. 0.000. University professors demonstrated a good teaching performance in front of students, having empathy with their students and managing to place themselves among people with digital competences and within the society of the digital world.
对教师绩效的评价是主观的,而不是客观的,以确定学生的教育经历和学校对他们的要求,为教师提供后备计划。本研究的目的是分析和描述新冠肺炎后教学绩效的观点。采用描述性相关类型的定量方法,采用传统的、匿名的、自愿的2263名来自州立和私立大学的大学生样本。教学绩效评估采用问卷调查,共20个项目,分为5类:标准解释、说明、实践与学习活动监督、反馈与评价。研究结果表明,虚拟教学具有良好的教学效果。这位大学教师表明他们能够以一种混合的方式教学。Cronbach’s alpha为0.946,并进行了总均值(3.733)、标准差(1.064)、土耳其非加性检验方差分析(平方和81.102,gl=19, F=12)等多项统计检验。035), Hoteling的t平方检验(283.464,F=14.800, Sig. 0.000), KMO和Bartlett的检验(KMO=0.977), Bartlett的球度检验与卡方52808.872,gl=190, Sig. 0.000。大学教授在学生面前展示了良好的教学表现,与学生感同身受,并设法将自己置身于具有数字能力的人群中,置身于数字世界的社会中。
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引用次数: 0
Developing a sustainable career for designers by using the salary-skills relationship for Chinese designers 利用中国设计师的工资技能关系,为设计师发展可持续的职业生涯
Pub Date : 2023-08-28 DOI: 10.53894/ijirss.v6i4.2037
Shao-Feng Wang, Chun-Ching Chen
The value of designers is determined by market-based compensation which reflects the status of the design industry, the career paths of designers, reform directions in design education and the deconstruction of design skills. This article aims to elucidate designers' requirements, responsibilities and compensation by scrutinizing online job advertisements. Previous studies have focused on macro design aspects such as propaganda and procedural methods, neglecting individual designers' compensation and treatment. This study used Python technology to search for online job and analyzed 1,108 good job postings using content analysis and descriptive statistics. Additionally, interviews were conducted to investigate the skill requirements of company designers. The findings revealed vital skill points that contribute to increased salaries for designers. High-paid designers possess core skills in managing design strategies and business processes. Middle-paid designers demonstrate abilities in executing design projects and working in teams. Low-paid designers perform better and have better software capabilities. The research’s findings guide students in choosing their majors and research options and identify core skills for designers already in the workforce. Furthermore, this study offers objective data for enterprise talent acquisition and development strategies.
设计师的价值由市场化薪酬决定,市场化薪酬反映了设计行业的地位、设计师的职业道路、设计教育的改革方向和设计技能的解构。本文旨在通过对网络招聘广告的研究,阐明设计师的要求、责任和报酬。以往的研究主要集中在宣传和程序方法等宏观设计方面,而忽略了设计师个人的补偿和待遇。本研究使用Python技术搜索在线职位,并使用内容分析和描述性统计分析了1108个优秀的职位。此外,还进行了访谈,以调查公司设计师的技能要求。调查结果显示,设计师的关键技能点有助于提高工资。高薪设计师拥有管理设计策略和业务流程的核心技能。中等收入的设计师表现出执行设计项目和团队合作的能力。低薪设计师的表现更好,软件能力也更好。该研究的结果指导学生选择专业和研究选项,并为已经在职的设计师确定核心技能。此外,本研究为企业人才获取和发展战略提供了客观数据。
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引用次数: 0
Cash transfers and quality of life among households in the Eastern Cape, South Africa: Application of a generalized linear model 南非东开普省家庭的现金转移和生活质量:广义线性模型的应用
Pub Date : 2023-08-24 DOI: 10.53894/ijirss.v6i4.2006
Olawuyi Seyi Olalekan, Mushunje, Abbyssinia
Cash transfers have become an important tool for reducing poverty and improving the well-being of households in many developing countries including South Africa. However, cash transfers' effects on household quality of life are still debatable.  This study examined the relationship between cash transfers and quality of life, controlling various household characteristics. The study used the 2021 South African General Household Survey with a sample of 1,499 households selected through a stratified random sampling technique. Data were analyzed using the contingency table technique and a Generalized Linear Model. The results showed that cash transfer families had a greater quality of life than non-transfer households. The results of the GLM analysis revealed that public safety, health, infrastructure, access to remittances and population group were important predictors of quality of life among the households in the research. The results also showed that education, economic environment and gender had no significant effect on the households’ quality of life while age group had a minimal effect. The study concludes that cash transfers (both social grants and remittances) have an impact on households’ quality of life. The study’s findings suggest that policymakers should continue to implement cash transfer programs to improve the well-being of households and improve public safety, health, infrastructure, education and the economic environment in the province.
现金转移支付已成为包括南非在内的许多发展中国家减少贫困和改善家庭福利的重要工具。然而,现金转移对家庭生活质量的影响仍有争议。本研究考察了现金转移与生活质量之间的关系,控制了各种家庭特征。该研究使用了2021年南非综合家庭调查,通过分层随机抽样技术选择了1499个家庭的样本。数据分析采用列联表技术和广义线性模型。结果表明,现金转移支付家庭的生活质量高于非现金转移支付家庭。全球人口监测机制的分析结果显示,公共安全、健康、基础设施、获得汇款的机会和人口群体是研究中家庭生活质量的重要预测因素。教育程度、经济环境和性别对家庭生活质量的影响不显著,年龄对家庭生活质量的影响最小。该研究的结论是,现金转移支付(包括社会补助金和汇款)对家庭生活质量有影响。研究结果表明,政策制定者应继续实施现金转移支付计划,以改善家庭福祉,改善该省的公共安全、卫生、基础设施、教育和经济环境。
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引用次数: 0
Effects of financial transfers on redistribution and risk sharing within the EU and the Euro Area 金融转移对欧盟和欧元区内部再分配和风险分担的影响
Pub Date : 2023-08-16 DOI: 10.53894/ijirss.v6i4.1981
T. Pavlov, D. Kostov
The effectiveness of European fiscal policies is of particular importance for the future economic performance of the community especially during times of crisis due to polarized public opinion and expert criticism.  This study attempts to identify the redistributive and risk-sharing effects resulting from centralized financial transfers within the EU.  We investigate a broader sample of EU (28) countries during 2000-2021 in addition to the Euro area countries used in most studies on the issue.  Traditional regression methods and the Pooled Mean Group (PMG) model were used in order to maximize the objectivity of the analysis. The study’s results show that long-term redistribution is virtually absent with levels below 1%.  In some cases, the values are even negative which is an interesting (but not unattested) finding in the context of such a sensitive issue as the permanent shift of wealth within the EA and EU. Budget transfers achieved a risk-sharing effect of 11% for the EU and 29% for the EA. Risk sharing levels are comparable and even better than those of some fully-fledged fiscal federations. This is an attestation to the capacity of the EU to successfully implement its intended policies despite some criticism.
欧洲财政政策的有效性对共同体未来的经济表现尤其重要,特别是在危机时期,由于两极分化的公众舆论和专家批评。本研究试图确定欧盟内部集中的金融转移所产生的再分配和风险分担效应。我们调查了2000-2021年期间欧盟(28)国家的更广泛样本,以及大多数关于该问题的研究中使用的欧元区国家。为了最大限度地提高分析的客观性,采用了传统的回归方法和PMG模型。研究结果表明,在低于1%的水平下,长期的再分配实际上是不存在的。在某些情况下,价值甚至是负的,这是一个有趣的(但并非未经证实的)发现,在这样一个敏感问题的背景下,如EA和EU内部的财富永久转移。预算转移在欧盟实现了11%的风险分担效果,在欧洲经委会实现了29%的风险分担效果。风险分担水平与一些成熟的财政联盟相当,甚至更好。这证明,尽管存在一些批评,欧盟仍有能力成功实施其预期的政策。
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引用次数: 0
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International Journal of Innovative Research and Scientific Studies
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