Pub Date : 2021-07-29DOI: 10.31315/ijcs.v14i1.4775
L. Sihombing, Angella Tiara Gabriella, Ivanna Maria Maria Eveline
Infotainment has been a part of Indonesian mainstream media segmentation for a long time. Celebrities Divorce cases are one example of a storyline that Infotainment often covers with certain framing to gain more reaction from the public. This study aimed to uncover the framing within Aura Kasih divorce cases that are being reported by Insert, one infotainment channel in Indonesia. The researchers used Framing theory by Robert Entman. The dataset was taken from television and social media such as @inserlive, Insert infotainment, Intens Investigasi, and Trans TV Official. The result of this study concluded in several usage of framing that drives people to their own conclusions outside the information that those infotainment offers and proves the effect of said framing to influence the viewers perception and opinion.
长期以来，信息娱乐一直是印尼主流媒体细分的一部分。名人离婚案就是一个例子，信息娱乐节目经常用一定的框架来掩盖故事情节，以引起公众的更多反应。本研究旨在揭示印尼一家信息娱乐频道Insert报道的Aura Kasih离婚案件中的框架。研究人员使用了罗伯特·恩特曼的框架理论。数据集取自电视和社交媒体，如@inserlive、Insert infotainment、Intens Investigasi和Trans TV Official。本研究的结果总结了几种框架的使用，这些框架驱使人们在这些信息娱乐提供的信息之外得出自己的结论，并证明了所述框架影响观众感知和意见的效果。
{"title":"AN INFOTAINMENT FRAMING ANALYSIS: CELEBRITY DIVORCE PORTRAYAL IN INDONESIA","authors":"L. Sihombing, Angella Tiara Gabriella, Ivanna Maria Maria Eveline","doi":"10.31315/ijcs.v14i1.4775","DOIUrl":"https://doi.org/10.31315/ijcs.v14i1.4775","url":null,"abstract":"Infotainment has been a part of Indonesian mainstream media segmentation for a long time. Celebrities Divorce cases are one example of a storyline that Infotainment often covers with certain framing to gain more reaction from the public. This study aimed to uncover the framing within Aura Kasih divorce cases that are being reported by Insert, one infotainment channel in Indonesia. The researchers used Framing theory by Robert Entman. The dataset was taken from television and social media such as @inserlive, Insert infotainment, Intens Investigasi, and Trans TV Official. The result of this study concluded in several usage of framing that drives people to their own conclusions outside the information that those infotainment offers and proves the effect of said framing to influence the viewers perception and opinion.","PeriodicalId":286796,"journal":{"name":"The Indonesian Journal of Communication Studies","volume":"204 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116705514","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-29DOI: 10.31315/ijcs.v14i1.5075
Evanny Yuwike Permata, Panji Dwi Ashrianto
The intence radio competition in Yogyakarta requires radios to have a strategy in maintaining their existence in this digitalized era. A good marketing communication strategy is needed to attract the attention of both listeners and advertisers. Delta FM radio as a network radio certainly has challenges in competing with other competitor radios in Yogyakarta. To maintain its existence, Delta FM radio requires the right marketing communication strategy. This study aims to determine the marketing communication strategy of Delta FM Yogyakarta in maintaining its existence in D.I.Yogyakarta. This study uses Planning theory by Berger, Marketing Communication Mix, and analysis of Segmenting, Targeting, and Positioning (S-T-P). The research method used is descriptive qualitative. The results showed that in determining the marketing communication strategy, Delta FM Yogyakarta carried out 3 stages, namely the planning stage, the implementation stage, and the evaluation stage. In its implementation, Delta FM uses 5 stages of marketing communication mix, such as Advertising, Sales Promotion, Public Relations, Personal Selling and Direct Selling.
{"title":"DELTA FM JOGJA'S MARKETING COMMUNICATION STRATEGY IN MAINTAINING ITS EXISTENCE IN THE SPECIAL REGION OF YOGYAKARTA","authors":"Evanny Yuwike Permata, Panji Dwi Ashrianto","doi":"10.31315/ijcs.v14i1.5075","DOIUrl":"https://doi.org/10.31315/ijcs.v14i1.5075","url":null,"abstract":"The intence radio competition in Yogyakarta requires radios to have a strategy in maintaining their existence in this digitalized era. A good marketing communication strategy is needed to attract the attention of both listeners and advertisers. Delta FM radio as a network radio certainly has challenges in competing with other competitor radios in Yogyakarta. To maintain its existence, Delta FM radio requires the right marketing communication strategy. This study aims to determine the marketing communication strategy of Delta FM Yogyakarta in maintaining its existence in D.I.Yogyakarta. This study uses Planning theory by Berger, Marketing Communication Mix, and analysis of Segmenting, Targeting, and Positioning (S-T-P). The research method used is descriptive qualitative. The results showed that in determining the marketing communication strategy, Delta FM Yogyakarta carried out 3 stages, namely the planning stage, the implementation stage, and the evaluation stage. In its implementation, Delta FM uses 5 stages of marketing communication mix, such as Advertising, Sales Promotion, Public Relations, Personal Selling and Direct Selling.","PeriodicalId":286796,"journal":{"name":"The Indonesian Journal of Communication Studies","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132477559","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-29DOI: 10.31315/ijcs.v14i1.5071
Malida Zulfaniazahra Riski, M. Susilo, K. A. Ardhanariswari
The rapid development of social media as part of people’s lifestyle nowadays, is currently being used by companies to strengthen emotional bonds between consumer and brand. Through social media marketing activities in #AlamiLawanJerawat campaign, &friends as a creative agency carried out three objective phases, one of them is brand engagement, which is an important element in getting consumer participation. This study aims to find out the social media marketing strategy and explore the factors which oppose the social media marketing strategy of &friends in building Himalaya’s brand engagement through #AlamiLawanJerawat campaign on Instagram. This study used Breakenridge's The Social Media Strategy Wheel theory with the concept of brand engagement. This research method used descriptive qualitative case study. The data collection process was carried out by observation and in-depth interview. From the research results, it was found that the strategy taken by &friends for Himalaya was to create insights for content creation related to target audiences, utilize influencer channels, and engagement contents such as giveaway and honest reviews which ultimately succeeded in increasing brand engagement at the loyalty audiences stage, with 217% increase in sales in four months, and a growth of followers from 15,000 to 27,000 after the #AlamiLawanJerawat campaign on Instagram. In implementing the strategy, internal obstacles were found, namely inconsistencies in the implementation of the content schedule and external obstacles on the timeline production.
{"title":"SOCIAL MEDIA MARKETING STRATEGY IN BUILDING BRAND ENGAGEMENT","authors":"Malida Zulfaniazahra Riski, M. Susilo, K. A. Ardhanariswari","doi":"10.31315/ijcs.v14i1.5071","DOIUrl":"https://doi.org/10.31315/ijcs.v14i1.5071","url":null,"abstract":"The rapid development of social media as part of people’s lifestyle nowadays, is currently being used by companies to strengthen emotional bonds between consumer and brand. Through social media marketing activities in #AlamiLawanJerawat campaign, &friends as a creative agency carried out three objective phases, one of them is brand engagement, which is an important element in getting consumer participation. This study aims to find out the social media marketing strategy and explore the factors which oppose the social media marketing strategy of &friends in building Himalaya’s brand engagement through #AlamiLawanJerawat campaign on Instagram. This study used Breakenridge's The Social Media Strategy Wheel theory with the concept of brand engagement. This research method used descriptive qualitative case study. The data collection process was carried out by observation and in-depth interview. From the research results, it was found that the strategy taken by &friends for Himalaya was to create insights for content creation related to target audiences, utilize influencer channels, and engagement contents such as giveaway and honest reviews which ultimately succeeded in increasing brand engagement at the loyalty audiences stage, with 217% increase in sales in four months, and a growth of followers from 15,000 to 27,000 after the #AlamiLawanJerawat campaign on Instagram. In implementing the strategy, internal obstacles were found, namely inconsistencies in the implementation of the content schedule and external obstacles on the timeline production.","PeriodicalId":286796,"journal":{"name":"The Indonesian Journal of Communication Studies","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133836167","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-29DOI: 10.31315/ijcs.v14i1.4780
J. Nabila, Dimas Satrio Wijaksono
The spread of the Covid-19 pandemic in all parts of the world including Indonesia, resulted in most industrial sectors experiencing economic paralysis. Business people must do various ways to keep their business running and marketing activities carried out with innovations according to the situation. With all the limitations of movement, the emergence of various virtual events is a solution for marketing activities to keep going in this critical pandemic. Astra Daihatsu is one of the brands that is active in holding virtual events during the pandemic through PT. Maha Kreasi Indonesia as an alternative to their marketing activities during the pandemic. Customer virtual events are carried out to maintain Astra Daihatsu's communication with the community, and be active in continuing Astra Daihatsu's routine marketing activities, namely holding events. The purpose of this study was to identify the special event strategy implemented by PT. Maha Kreasi Indonesia as the organizer of the Astra Daihatsu virtual event. This study uses the theory of special event stages by Joe Goldblatt which consists of research, design, planning, coordination, and evaluation. The research method used is descriptive qualitative with a post-positivism paradigm and data collection was carried out by in-depth interviews, observative pastoral, documentation, and literature study. The results obtained explain the application of the special event stages in the implementation of the Astra Daihatsu virtual event by PT. Maha Kreasi Indonesia in carrying out its marketing activities.
2019冠状病毒病大流行在包括印度尼西亚在内的世界各地蔓延，导致大多数工业部门出现经济瘫痪。商人必须根据情况采取各种方法来保持他们的企业经营和营销活动的创新性。在行动受限的情况下，各种虚拟事件的出现是营销活动在这一重大流行病中继续进行的解决方案。阿斯特拉大发是在大流行期间通过PT. Maha Kreasi Indonesia积极举办虚拟活动的品牌之一，作为大流行期间营销活动的替代方案。开展客户虚拟活动是为了保持阿斯特拉大发与社区的沟通，并积极延续阿斯特拉大发的日常营销活动，即举办活动。本研究的目的是确定PT. Maha Kreasi Indonesia作为Astra Daihatsu虚拟活动的组织者所实施的特殊活动战略。本研究采用Joe Goldblatt的特殊事件阶段理论，包括研究、设计、规划、协调和评估。本研究采用后实证主义范式的描述性定性研究方法，数据收集采用深度访谈、观察田园、文献和文献研究。所获得的结果解释了特殊事件阶段的应用在实施阿斯特拉大发虚拟事件由PT. Maha Kreasi印度尼西亚在开展其营销活动。
{"title":"ASTRA DAIHATSU CUSTOMER VIRTUAL EVENT’S SPECIAL EVENT STRATEGY BY PT. MAHA KREASI INDONESIA","authors":"J. Nabila, Dimas Satrio Wijaksono","doi":"10.31315/ijcs.v14i1.4780","DOIUrl":"https://doi.org/10.31315/ijcs.v14i1.4780","url":null,"abstract":"The spread of the Covid-19 pandemic in all parts of the world including Indonesia, resulted in most industrial sectors experiencing economic paralysis. Business people must do various ways to keep their business running and marketing activities carried out with innovations according to the situation. With all the limitations of movement, the emergence of various virtual events is a solution for marketing activities to keep going in this critical pandemic. Astra Daihatsu is one of the brands that is active in holding virtual events during the pandemic through PT. Maha Kreasi Indonesia as an alternative to their marketing activities during the pandemic. Customer virtual events are carried out to maintain Astra Daihatsu's communication with the community, and be active in continuing Astra Daihatsu's routine marketing activities, namely holding events. The purpose of this study was to identify the special event strategy implemented by PT. Maha Kreasi Indonesia as the organizer of the Astra Daihatsu virtual event. This study uses the theory of special event stages by Joe Goldblatt which consists of research, design, planning, coordination, and evaluation. The research method used is descriptive qualitative with a post-positivism paradigm and data collection was carried out by in-depth interviews, observative pastoral, documentation, and literature study. The results obtained explain the application of the special event stages in the implementation of the Astra Daihatsu virtual event by PT. Maha Kreasi Indonesia in carrying out its marketing activities.","PeriodicalId":286796,"journal":{"name":"The Indonesian Journal of Communication Studies","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132206860","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-29DOI: 10.31315/ijcs.v14i1.5056
Yuni Wulandari, Ade Wahyudin
Broadcast media has an important role in social life in Indonesia because broadcasting does not only act as an entertainment medium but provides information that is needed by the public. This is a challenge for LPP RRI where it is required to maintain its idealism and existence and attract the attention of listeners so that it can support and bridge the interests of the community. One interesting program is "Lintas Denpasar Pagi" because this program offers information and news that is actual and relevant to the local community so that it is expected to bridge the public interest. Therefore, it is necessary to develop a program strategy for the Lintas Denpasar Pagi program to contribute to society and maintain idealism and existence during tight competition in the broadcasting industry. The strategy is prepared using a descriptive research method with a qualitative approach, where data is obtained from interviews, observation, and documentation and data analysis using the SWOT approach. Based on the analysis that has been done, the Lintas Denpasar morning production team must pay attention to input from loyal and loyal listeners and partners who are collaborating. Then an initiative is needed to add to other market segmentations and take advantage of digital technology such as mobile applications and social media. To attract listeners, it is necessary to have up-to-date and up-to-date information about various things that the community needs as well as collaborating with various arts and cultural communities in Bali which can be a solution to attracting local listeners.
{"title":"STRATEGIC ANALYSIS OF “LINTAS DENPASAR PAGI” RADIO PROGRAM AT RRI DENPASAR IN SERVING PUBLIC INTEREST","authors":"Yuni Wulandari, Ade Wahyudin","doi":"10.31315/ijcs.v14i1.5056","DOIUrl":"https://doi.org/10.31315/ijcs.v14i1.5056","url":null,"abstract":"Broadcast media has an important role in social life in Indonesia because broadcasting does not only act as an entertainment medium but provides information that is needed by the public. This is a challenge for LPP RRI where it is required to maintain its idealism and existence and attract the attention of listeners so that it can support and bridge the interests of the community. One interesting program is \"Lintas Denpasar Pagi\" because this program offers information and news that is actual and relevant to the local community so that it is expected to bridge the public interest. Therefore, it is necessary to develop a program strategy for the Lintas Denpasar Pagi program to contribute to society and maintain idealism and existence during tight competition in the broadcasting industry. The strategy is prepared using a descriptive research method with a qualitative approach, where data is obtained from interviews, observation, and documentation and data analysis using the SWOT approach. Based on the analysis that has been done, the Lintas Denpasar morning production team must pay attention to input from loyal and loyal listeners and partners who are collaborating. Then an initiative is needed to add to other market segmentations and take advantage of digital technology such as mobile applications and social media. To attract listeners, it is necessary to have up-to-date and up-to-date information about various things that the community needs as well as collaborating with various arts and cultural communities in Bali which can be a solution to attracting local listeners.","PeriodicalId":286796,"journal":{"name":"The Indonesian Journal of Communication Studies","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126301088","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-02-21DOI: 10.31315/IJCS.V13I2.4139.G3306
Mochammad Fauzul Haq, M. Muhajir
The phenomenon of early marriage in Indonesia seems to be shared. Indonesia is the second-highest country in ASEAN in the level of early marriage. Bantul Regency, as part of the Special Region of Yogyakarta Province, faces a similar problem, early marriage rates are relatively high. This is crucial because early marriage is vulnerable to various problems, including physical and mental health problems. This research focuses on the level of youth literacy in the Banguntapan village, Bantul Regency, about sex education. Besides, this research also focuses on health communication by the government to educate adolescents related to sex education. The design of this study is qualitative, data collection techniques carried out with Content Analysis, In-Depth Interview, and Focused Group Discussion. The data analysis technique used is a cross-site analysis. The validity test in this study uses source triangulation and method triangulation. The results showed that the literacy culture of adolescents in Banguntapan village is still low; adolescents cannot yet understand sex education. Even so, the government has conducted health communication that focuses on the dangers and effects of sexual relations at an early age.
{"title":"HEALTH COMMUNICATION LITERACY OF ADOLESCENT REPRODUCTIVE SYSTEM IN BANTUL REGENCY YOGYAKARTA","authors":"Mochammad Fauzul Haq, M. Muhajir","doi":"10.31315/IJCS.V13I2.4139.G3306","DOIUrl":"https://doi.org/10.31315/IJCS.V13I2.4139.G3306","url":null,"abstract":"The phenomenon of early marriage in Indonesia seems to be shared. Indonesia is the second-highest country in ASEAN in the level of early marriage. Bantul Regency, as part of the Special Region of Yogyakarta Province, faces a similar problem, early marriage rates are relatively high. This is crucial because early marriage is vulnerable to various problems, including physical and mental health problems. This research focuses on the level of youth literacy in the Banguntapan village, Bantul Regency, about sex education. Besides, this research also focuses on health communication by the government to educate adolescents related to sex education. The design of this study is qualitative, data collection techniques carried out with Content Analysis, In-Depth Interview, and Focused Group Discussion. The data analysis technique used is a cross-site analysis. The validity test in this study uses source triangulation and method triangulation. The results showed that the literacy culture of adolescents in Banguntapan village is still low; adolescents cannot yet understand sex education. Even so, the government has conducted health communication that focuses on the dangers and effects of sexual relations at an early age.","PeriodicalId":286796,"journal":{"name":"The Indonesian Journal of Communication Studies","volume":"46 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-02-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124890687","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-02-21DOI: 10.31315/IJCS.V13I2.4519
Estavita Chantik Pembayun, Yenni Sri Utami, Isbandi Sutrisno
As a night tourist destination that is unique and has great potential, Puncak Sosok requires an evaluation of Puncak Sosok's marketing communications. The formulation of the problem in this research is how to evaluate marketing communication conducted by Puncak Sosok managers. The purpose of this research is to describe and to find out the evaluation of Puncak Sosok marketing communication and the supporting and inhibiting factors in its implementation. This research uses eight main marketing communication models by Kotler and the PII (Preparation, Implementation, Impact) evaluation model by Cutlip-Center-Broom with a qualitative approach. The results of the evaluation on the preparation aspect are conformity with the objectives and background where fluctuations in visits, but there are no details number of the tourist targets so that the measurement of success is not detailed. Evaluation on the implementation aspect are that most of the programs have been running well, but there are problems such as social media creativity and the absence of tour packages and authentic Puncak Sosok products. Impact evaluation results on most programs have had a positive impact such as the number of media publications and known as a typical night tourism destination with live music. Nevertheless, some programs are still ineffective and need to be improved, such as direct marketing and personal selling programs, which have less impact on attracting tourists. Supporting factors are the relationship that exists with the media and stakeholders, while the lack of innovation and knowledge of human resources in marketing and media use become inhibiting factors.
{"title":"EVALUATION OF TOURISM MARKETING COMMUNICATIONS PUNCAK SOSOK AS DESTINATION OF NIGHT TOURISM IN BANTUL","authors":"Estavita Chantik Pembayun, Yenni Sri Utami, Isbandi Sutrisno","doi":"10.31315/IJCS.V13I2.4519","DOIUrl":"https://doi.org/10.31315/IJCS.V13I2.4519","url":null,"abstract":"As a night tourist destination that is unique and has great potential, Puncak Sosok requires an evaluation of Puncak Sosok's marketing communications. The formulation of the problem in this research is how to evaluate marketing communication conducted by Puncak Sosok managers. The purpose of this research is to describe and to find out the evaluation of Puncak Sosok marketing communication and the supporting and inhibiting factors in its implementation. This research uses eight main marketing communication models by Kotler and the PII (Preparation, Implementation, Impact) evaluation model by Cutlip-Center-Broom with a qualitative approach. The results of the evaluation on the preparation aspect are conformity with the objectives and background where fluctuations in visits, but there are no details number of the tourist targets so that the measurement of success is not detailed. Evaluation on the implementation aspect are that most of the programs have been running well, but there are problems such as social media creativity and the absence of tour packages and authentic Puncak Sosok products. Impact evaluation results on most programs have had a positive impact such as the number of media publications and known as a typical night tourism destination with live music. Nevertheless, some programs are still ineffective and need to be improved, such as direct marketing and personal selling programs, which have less impact on attracting tourists. Supporting factors are the relationship that exists with the media and stakeholders, while the lack of innovation and knowledge of human resources in marketing and media use become inhibiting factors.","PeriodicalId":286796,"journal":{"name":"The Indonesian Journal of Communication Studies","volume":"79 4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-02-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130768396","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-01-30DOI: 10.31315/IJCS.V13I1.3570
cobaaa cobaaaa
The use of social media in searching for information relating to conflict and political issues has become immensely crucial since in those domains the information appearing is often biased and dominated by certain parties or groups. One of the political information that has frequently emerged in Indonesia is about Papua. Papua is the longest problem in the history of Indonesia and that conversation has continued, especially in social media in the last three years.This study intends to examine the use of social media in searching for information about Papua. The Uses and Gratification Theory (UGT) is used in the study with a mixed method approach as both quantitative and qualitative data were concurrently utilized. Quantitative data obtained from a questionnaire distributed to 100 UPN "Veteran" students in Yogyakarta. While qualitative data from in-depth interviews with some sources. In conclusion, social media cannot be used as the only media for seeking information about Papua. Social media has a set of limitations requiring the audience to employ other means including face-to-face meetings through discussions. This is in line with UGT, which states that audiences actively choose the media based on their motivation, experience, and satisfaction.
{"title":"The Use of Social Media in Searching for Information about Papua","authors":"cobaaa cobaaaa","doi":"10.31315/IJCS.V13I1.3570","DOIUrl":"https://doi.org/10.31315/IJCS.V13I1.3570","url":null,"abstract":"The use of social media in searching for information relating to conflict and political issues has become immensely crucial since in those domains the information appearing is often biased and dominated by certain parties or groups. One of the political information that has frequently emerged in Indonesia is about Papua. Papua is the longest problem in the history of Indonesia and that conversation has continued, especially in social media in the last three years.This study intends to examine the use of social media in searching for information about Papua. The Uses and Gratification Theory (UGT) is used in the study with a mixed method approach as both quantitative and qualitative data were concurrently utilized. Quantitative data obtained from a questionnaire distributed to 100 UPN \"Veteran\" students in Yogyakarta. While qualitative data from in-depth interviews with some sources. In conclusion, social media cannot be used as the only media for seeking information about Papua. Social media has a set of limitations requiring the audience to employ other means including face-to-face meetings through discussions. This is in line with UGT, which states that audiences actively choose the media based on their motivation, experience, and satisfaction. ","PeriodicalId":286796,"journal":{"name":"The Indonesian Journal of Communication Studies","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-01-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125855413","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-06-01DOI: 10.31315/IJCS.V13I1.3852
F. Nova, Isbandi Sutrisno, Kurnia Arofah
Health communication is interpersonal communication focused on how an individual faces health-related issues and seeks to maintain his health. The lack of awareness and public knowledge about oral health is why many clinics and illegal noneducated dental practicians in Indonesia nowadays. The emergence of an Instagram account @korbantukanggigi is one way to make the public aware and educate the public about the dangers and consequences of illegal noneducated dental practician. This research aims to determine the process of message planning on the @korbantukanggigi Instagram account about unlawful noneducated dental practicians' education. This research using the Planning Theory by Charles Berger and New Media Theory. The method used is descriptive qualitative research, collecting data through in-depth interviews, observation, and documentation. The research results in planning messages there were five stages: the report stage, discussion stage, the drafting of the statement, goals, and the success of delivering the message. In implementing the message production technique, the researchers found that the @korbantukanggigi account used the humorous appeal technique and the one-side issue in providing education. Korbantukanggigi has created opportunities for new knowledge about a dentist's world, a place to share the viewpoint of the illegal noneducated dental practician and education related to dental and oral health, which the public largely ignored.
{"title":"HEALTH COMMUNICATION MESSAGE PLANNING IN INSTAGRAM","authors":"F. Nova, Isbandi Sutrisno, Kurnia Arofah","doi":"10.31315/IJCS.V13I1.3852","DOIUrl":"https://doi.org/10.31315/IJCS.V13I1.3852","url":null,"abstract":"Health communication is interpersonal communication focused on how an individual faces health-related issues and seeks to maintain his health. The lack of awareness and public knowledge about oral health is why many clinics and illegal noneducated dental practicians in Indonesia nowadays. The emergence of an Instagram account @korbantukanggigi is one way to make the public aware and educate the public about the dangers and consequences of illegal noneducated dental practician. This research aims to determine the process of message planning on the @korbantukanggigi Instagram account about unlawful noneducated dental practicians' education. This research using the Planning Theory by Charles Berger and New Media Theory. The method used is descriptive qualitative research, collecting data through in-depth interviews, observation, and documentation. The research results in planning messages there were five stages: the report stage, discussion stage, the drafting of the statement, goals, and the success of delivering the message. In implementing the message production technique, the researchers found that the @korbantukanggigi account used the humorous appeal technique and the one-side issue in providing education. Korbantukanggigi has created opportunities for new knowledge about a dentist's world, a place to share the viewpoint of the illegal noneducated dental practician and education related to dental and oral health, which the public largely ignored.","PeriodicalId":286796,"journal":{"name":"The Indonesian Journal of Communication Studies","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127515582","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-06-01DOI: 10.31315/IJCS.V13I1.3853
Novan Jemmi Andrea
Mohammad Torokman is a photojournalist with the Reuters News Agency. Torokman's photojournalism is chosen as "Picture of the Month: December" Reuters in 2017. The photo shows a picture of protesters dressed as Santa Claus throwing stones at the Israeli army when Palestinian protest against unilateral claims by the United States to make Jerusalem the capital of Israel. Torokman's photojournalism not only just evidence of a mere protest, but it has a message and a deeper meaning. This research discusses the denotation and connotation meaning of Torokman’s photojournalism using the semiotics theory of Roland Barthes. This research is descriptive qualitative. This research concludes that Torokman's photojournalism has two meanings: solidarity and resistance. In the first level of analysis, Torokman's photojournalism shows the protestor's opposition to the Israeli army. On the second level of analysis shows the meaning of solidarity, which is shown through joint struggle without regard to religion and belief to maintain its territory in Jerusalem.
{"title":"SANTA CLAUS SOLIDARITY FOR PALESTINE: A SEMIOTIC ANALYSIS OF THE MOHAMMAD TOROKMAN’S PHOTOJOURNALISM","authors":"Novan Jemmi Andrea","doi":"10.31315/IJCS.V13I1.3853","DOIUrl":"https://doi.org/10.31315/IJCS.V13I1.3853","url":null,"abstract":"Mohammad Torokman is a photojournalist with the Reuters News Agency. Torokman's photojournalism is chosen as \"Picture of the Month: December\" Reuters in 2017. The photo shows a picture of protesters dressed as Santa Claus throwing stones at the Israeli army when Palestinian protest against unilateral claims by the United States to make Jerusalem the capital of Israel. Torokman's photojournalism not only just evidence of a mere protest, but it has a message and a deeper meaning. This research discusses the denotation and connotation meaning of Torokman’s photojournalism using the semiotics theory of Roland Barthes. This research is descriptive qualitative. This research concludes that Torokman's photojournalism has two meanings: solidarity and resistance. In the first level of analysis, Torokman's photojournalism shows the protestor's opposition to the Israeli army. On the second level of analysis shows the meaning of solidarity, which is shown through joint struggle without regard to religion and belief to maintain its territory in Jerusalem.","PeriodicalId":286796,"journal":{"name":"The Indonesian Journal of Communication Studies","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134181421","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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