Pub Date : 2023-08-04DOI: 10.31315/ijcs.v16i1.10401
Ekky Ayu Niasari, Revta Fariszy
The Lyfe With Less community on Instagram is an educational platform providing insights into the significance of adopting a minimalist lifestyle tailored to its followers' motives for accessing the media. The minimalist lifestyle is characterized by exercising self-control and prioritizing essential elements. Moreover, behavioral intentions play a crucial role as a direct determinant of behavior; when individuals possess the intention to act, their behavior aligns accordingly. This study investigates how motives and planned behavior, including attitudes, subjective norms, and perceived behavioral control, influence the adoption of a minimalist lifestyle among Instagram followers @lyfewithless, with behavioral intention acting as an intervening variable. The research methodology employed is descriptive quantitative, path analysis, and Sobel test, utilizing a sample of 100 Instagram followers @lyfewithless. The study draws upon the theories of uses and gratification and the theory of planned behavior to guide its analysis. The findings reveal that attitudes, subjective norms, and behavioral intentions directly impact behavior. However, motives and perceived behavioral control do not directly affect behavior. Interestingly, the behavioral intention variable mediates the relationship between motives and perceived behavioral control on behavior. Nonetheless, behavioral intention does not mediate the effect of attitudes and subjective norms on behavior.
Instagram上的lyife With Less社区是一个教育平台，根据粉丝访问媒体的动机，提供了采用极简生活方式的重要性的见解。极简主义生活方式的特点是锻炼自我控制和优先考虑必要的元素。此外，行为意图作为行为的直接决定因素起着至关重要的作用;当个体拥有行动的意图时，他们的行为就会随之一致。本研究调查动机和计划行为，包括态度、主观规范和感知行为控制，如何影响Instagram粉丝@lyfewithless对极简生活方式的采用，行为意图作为一个干预变量。采用的研究方法是描述性定量，路径分析和索贝尔检验，利用100个Instagram粉丝@lyfewithless的样本。该研究借鉴了使用与满足理论和计划行为理论来指导其分析。研究结果表明，态度、主观规范和行为意图直接影响行为。然而，动机和感知行为控制并不直接影响行为。有趣的是，行为意向变量在动机和感知行为控制之间的关系中起中介作用。然而，行为意向并不能中介态度和主观规范对行为的影响。
{"title":"The adoption of minimalist lifestyle through Instagram (a study about the influence of motives, attitudes, subjective norms, and perceived behavioral control on behavior through behavioral intention on Instagram followers @lyfewithless)","authors":"Ekky Ayu Niasari, Revta Fariszy","doi":"10.31315/ijcs.v16i1.10401","DOIUrl":"https://doi.org/10.31315/ijcs.v16i1.10401","url":null,"abstract":"The Lyfe With Less community on Instagram is an educational platform providing insights into the significance of adopting a minimalist lifestyle tailored to its followers' motives for accessing the media. The minimalist lifestyle is characterized by exercising self-control and prioritizing essential elements. Moreover, behavioral intentions play a crucial role as a direct determinant of behavior; when individuals possess the intention to act, their behavior aligns accordingly. This study investigates how motives and planned behavior, including attitudes, subjective norms, and perceived behavioral control, influence the adoption of a minimalist lifestyle among Instagram followers @lyfewithless, with behavioral intention acting as an intervening variable. The research methodology employed is descriptive quantitative, path analysis, and Sobel test, utilizing a sample of 100 Instagram followers @lyfewithless. The study draws upon the theories of uses and gratification and the theory of planned behavior to guide its analysis. The findings reveal that attitudes, subjective norms, and behavioral intentions directly impact behavior. However, motives and perceived behavioral control do not directly affect behavior. Interestingly, the behavioral intention variable mediates the relationship between motives and perceived behavioral control on behavior. Nonetheless, behavioral intention does not mediate the effect of attitudes and subjective norms on behavior.","PeriodicalId":286796,"journal":{"name":"The Indonesian Journal of Communication Studies","volume":"54 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114687037","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-30DOI: 10.31315/ijcs.v16i1.9801
Dian Dian, Sisca T. Gurning, Ciptono Setiobudi, Pieter Andrian
This research is motivated by the reality of married couples living in big cities in Indonesia, presented by television media through soap operas or FTV (Film Televisi/Television Film). The study focuses on FTV Suara Hati Istri on TV Indosiar, which shows social construction and reality in the female character, especially a wife figure. This research examines the FTV Suara Hati Istri episode "Suamiku Membayar Ketulusan Hatiku dengan Pengkhianatan (My Husband Repays My Sincerity with Betrayal)", where Mita is described as a wife who sincerely loves her husband but humiliates her. The purpose of this research is to discover the construction of the character Mita as a wife and the meaning about the reality of a wife. This qualitative research method uses semiotic analysis of the Roland Barthes model with a constructivist paradigm. Moreover, the data are analysed using Berger and Luckman's social construction theory which divides reality into objective, symbolic, and subjective reality. Results showed that the reality of Mita's character as a wife is indeed constructed as a wife who is economically independent and highly educated but weak in the face of her husband's attitude, who is rude, unfaithful, and tends not to respect her as a wife.
这项研究的动机是生活在印度尼西亚大城市的已婚夫妇的现实，电视媒体通过肥皂剧或FTV(电影电视/电视电影)呈现。本研究以印度电视台的FTV Suara Hati Istri为研究对象，通过女性角色，尤其是妻子形象来展现社会建构与现实。本研究考察了FTV Suara Hati isstri剧集“Suamiku Membayar Ketulusan Hatiku dengan Pengkhianatan”(我的丈夫以背叛回报我的真诚)，其中Mita被描述为一个真诚地爱她的丈夫但却羞辱她的妻子。本研究的目的在于发现三田作为妻子这一角色的建构及其关于妻子现实的意义。这种定性研究方法采用了符号学分析的罗兰·巴特模型和建构主义范式。此外，使用Berger和Luckman的社会建构理论对数据进行分析，该理论将现实分为客观现实、象征现实和主观现实。结果表明，美田作为妻子的真实性格确实被构建为一个经济独立、受过高等教育的妻子，但面对丈夫粗鲁、不忠、不尊重妻子的态度，她表现得很软弱。
{"title":"The reality construction of wife figure in \"suara hati istri\" movie on indosiar","authors":"Dian Dian, Sisca T. Gurning, Ciptono Setiobudi, Pieter Andrian","doi":"10.31315/ijcs.v16i1.9801","DOIUrl":"https://doi.org/10.31315/ijcs.v16i1.9801","url":null,"abstract":"This research is motivated by the reality of married couples living in big cities in Indonesia, presented by television media through soap operas or FTV (Film Televisi/Television Film). The study focuses on FTV Suara Hati Istri on TV Indosiar, which shows social construction and reality in the female character, especially a wife figure. This research examines the FTV Suara Hati Istri episode \"Suamiku Membayar Ketulusan Hatiku dengan Pengkhianatan (My Husband Repays My Sincerity with Betrayal)\", where Mita is described as a wife who sincerely loves her husband but humiliates her. The purpose of this research is to discover the construction of the character Mita as a wife and the meaning about the reality of a wife. This qualitative research method uses semiotic analysis of the Roland Barthes model with a constructivist paradigm. Moreover, the data are analysed using Berger and Luckman's social construction theory which divides reality into objective, symbolic, and subjective reality. Results showed that the reality of Mita's character as a wife is indeed constructed as a wife who is economically independent and highly educated but weak in the face of her husband's attitude, who is rude, unfaithful, and tends not to respect her as a wife.","PeriodicalId":286796,"journal":{"name":"The Indonesian Journal of Communication Studies","volume":"50 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122865743","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-30DOI: 10.31315/ijcs.v16i1.10086
Rosy Febriani Daud
The Lampung Ganjar's Friends Volunteer (SAGA) conducts personal branding to increase the electability of the Candidate for the President of the Republic of Indonesia, Ganjar Pranowo. The personal branding aims to shape the public's perception of Ganjar Pranowo's personality, making it easier for the Lampung SaGa volunteers to implement political communication strategies. The political communication strategies are employed to facilitate two-way communication with the public and establish a distinct character, shaping the self-image, and enhancing electability. This research explores the political communication strategies utilized by the Lampung Ganjar's Friends Volunteer (SAGA) in boosting electability ahead of the Presidential election in Indonesia. The method employed in this study is a qualitative descriptive approach. The research findings are as follows: Firstly, the volunteers observe the issues before devising political communication strategies. They analyze the situation thoroughly. Secondly, the Lampung Ganjar's Friends Volunteer (SAGA) manages the planning and program development. They create a detailed action plan. Thirdly, the communication actions are taken, and the planned programs are implemented efficiently, focusing on designing Ganjar Pranowo's personal image (Personal Branding) as effectively as possible. Fourthly, program evaluation is conducted, during which the Lampung Ganjar's Friends Volunteer (SAGA) can assess the activities' success and achievements.
{"title":"Political communication strategy of Sahabat Ganjar Pranowo (SAGA) in increasing electability ahead of the presidential elections of the Republic of Indonesia","authors":"Rosy Febriani Daud","doi":"10.31315/ijcs.v16i1.10086","DOIUrl":"https://doi.org/10.31315/ijcs.v16i1.10086","url":null,"abstract":"The Lampung Ganjar's Friends Volunteer (SAGA) conducts personal branding to increase the electability of the Candidate for the President of the Republic of Indonesia, Ganjar Pranowo. The personal branding aims to shape the public's perception of Ganjar Pranowo's personality, making it easier for the Lampung SaGa volunteers to implement political communication strategies. The political communication strategies are employed to facilitate two-way communication with the public and establish a distinct character, shaping the self-image, and enhancing electability. This research explores the political communication strategies utilized by the Lampung Ganjar's Friends Volunteer (SAGA) in boosting electability ahead of the Presidential election in Indonesia. The method employed in this study is a qualitative descriptive approach. The research findings are as follows: Firstly, the volunteers observe the issues before devising political communication strategies. They analyze the situation thoroughly. Secondly, the Lampung Ganjar's Friends Volunteer (SAGA) manages the planning and program development. They create a detailed action plan. Thirdly, the communication actions are taken, and the planned programs are implemented efficiently, focusing on designing Ganjar Pranowo's personal image (Personal Branding) as effectively as possible. Fourthly, program evaluation is conducted, during which the Lampung Ganjar's Friends Volunteer (SAGA) can assess the activities' success and achievements.","PeriodicalId":286796,"journal":{"name":"The Indonesian Journal of Communication Studies","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128964011","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-30DOI: 10.31315/ijcs.v16i1.10115
A. A. Suryaningtyas
The campaign on the risks and dangers of smoking has become prevalent through social media, including the Instagram account @suara_tanpa_rokok. It is known that there are 56 content pieces with a threatening message approach regarding the risks of smoking from @suara_tanpa_rokok between 2021 and June 2023. The messages and responses to these messages are interesting to explore from a health communication perspective. This study employs the Extended Parallel Process Model (EPPM) as its analytical framework. The quantitative content analysis method was chosen for this research. The results indicate that health campaign content utilizing a threatening message approach on the risks of smoking in @suara_tanpa_rokok elicits an 83.9% maladaptive response. The lack of awareness and willingness to quit smoking contribute to the emergence of this response.
{"title":"Response to threatening messages in anti-smoking campaigns","authors":"A. A. Suryaningtyas","doi":"10.31315/ijcs.v16i1.10115","DOIUrl":"https://doi.org/10.31315/ijcs.v16i1.10115","url":null,"abstract":"The campaign on the risks and dangers of smoking has become prevalent through social media, including the Instagram account @suara_tanpa_rokok. It is known that there are 56 content pieces with a threatening message approach regarding the risks of smoking from @suara_tanpa_rokok between 2021 and June 2023. The messages and responses to these messages are interesting to explore from a health communication perspective. This study employs the Extended Parallel Process Model (EPPM) as its analytical framework. The quantitative content analysis method was chosen for this research. The results indicate that health campaign content utilizing a threatening message approach on the risks of smoking in @suara_tanpa_rokok elicits an 83.9% maladaptive response. The lack of awareness and willingness to quit smoking contribute to the emergence of this response.","PeriodicalId":286796,"journal":{"name":"The Indonesian Journal of Communication Studies","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124633874","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-30DOI: 10.31315/ijcs.v16i1.9976
Virginia Ayu Sagita, Medi Trilaksono Dwi Abadi, Mochammad Fauzul Haq, Revta Fariszy, Keny Rahmawati
The development of the current coffee shop is very rapid. This condition is proven by the growth of new coffee shops scattered throughout the city. In the Special Region of Yogyakarta, there are approximately 3,000 coffee shops. The research focuses on one of the coffee shops that are quite famous and interesting in Yogyakarta because it is included in one of the Ada Apa Dengan Cinta (AADC) 2 movie scenes, namely Klinik Kopi. Qualitative methods and data collection techniques with in-depth interviews and observations were used in this study. The conclusion from this study is that storytelling is used in Coffee Clinic marketing, which is a form of soft selling using the message design logic from Barbara O'Keefe to attract consumers amid the many coffee shop competitions in Yogyakarta, and the 4P marketing mix does not run significantly in Coffee Clinic marketing. The owner has his way of designing the message he wants to convey to his consumers. The communicant has the same opinion about a coffee story, which is interesting to hear from the communicator.
现在的咖啡店发展非常迅速。这种情况被分散在城市各处的新咖啡店的增长所证明。在日惹特区，大约有3 000家咖啡店。这项研究的重点是日惹一家非常有名和有趣的咖啡馆，因为它被包括在Ada Apa Dengan Cinta (AADC) 2电影场景之一，即Klinik Kopi。本研究采用深度访谈和观察的定性方法和数据收集技术。本研究的结论是，讲故事在咖啡诊所营销中使用，这是一种软销售形式，使用芭芭拉·奥基夫的信息设计逻辑，在日惹的许多咖啡店竞争中吸引消费者，4P营销组合在咖啡诊所营销中并不显着运行。店主有他自己的方式来设计他想要传达给消费者的信息。沟通者对一个咖啡故事有相同的看法，从沟通者那里听到这一点很有趣。
{"title":"Storytelling for storytelling “Klinik Kopi” Yogyakarta","authors":"Virginia Ayu Sagita, Medi Trilaksono Dwi Abadi, Mochammad Fauzul Haq, Revta Fariszy, Keny Rahmawati","doi":"10.31315/ijcs.v16i1.9976","DOIUrl":"https://doi.org/10.31315/ijcs.v16i1.9976","url":null,"abstract":"The development of the current coffee shop is very rapid. This condition is proven by the growth of new coffee shops scattered throughout the city. In the Special Region of Yogyakarta, there are approximately 3,000 coffee shops. The research focuses on one of the coffee shops that are quite famous and interesting in Yogyakarta because it is included in one of the Ada Apa Dengan Cinta (AADC) 2 movie scenes, namely Klinik Kopi. Qualitative methods and data collection techniques with in-depth interviews and observations were used in this study. The conclusion from this study is that storytelling is used in Coffee Clinic marketing, which is a form of soft selling using the message design logic from Barbara O'Keefe to attract consumers amid the many coffee shop competitions in Yogyakarta, and the 4P marketing mix does not run significantly in Coffee Clinic marketing. The owner has his way of designing the message he wants to convey to his consumers. The communicant has the same opinion about a coffee story, which is interesting to hear from the communicator.","PeriodicalId":286796,"journal":{"name":"The Indonesian Journal of Communication Studies","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132554821","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-31DOI: 10.31315/ijcs.v15i2.9424
Meike Lusye Karolus, Angela Frenzia Betyarini
The dominant standard of happiness in Indonesia is still rarely discussed as a crucial issue that oppresses, exploits, and excludes women. In that case, ideal happiness places a burden on women to play and fulfill their role in society. Instead of being critical, most women preserve the image of ideal women which is driven by the intersection of patriarchy, colonialism, feudalism, capitalism, and binary thought. The intersection of oppressive ideologies creates psychological and emotional torture for other women who are considered different or do not fit in with the standards (failed). The restrictions on space and social pressure are increasingly burdening women, creating emotional tension that produces specific lingering feelings (affects). This study discusses the contribution of queer-feminist knowledge in forming women’s knowledge to understand and accept their subtle experiences as those who are considered to be failures and how they create strategies to deal with society's standards of happiness. This research was conducted by combining textual analysis (Instagram’s posts) and empirical research (in-depth interview and testimonials) of urban women who live in Yogyakarta, Bali, Seoul, and Singapore. By using the affect theory approach and queer-feminist thinking, this research aims to distribute queer-feminist knowledge in intervening concepts and standards of happiness in Indonesian society that marginalize and perpetuate oppression toward women.
{"title":"The Discourse of “Failed” Women: A Critical Reflection Toward Standards of Happiness in Indonesian Society","authors":"Meike Lusye Karolus, Angela Frenzia Betyarini","doi":"10.31315/ijcs.v15i2.9424","DOIUrl":"https://doi.org/10.31315/ijcs.v15i2.9424","url":null,"abstract":"The dominant standard of happiness in Indonesia is still rarely discussed as a crucial issue that oppresses, exploits, and excludes women. In that case, ideal happiness places a burden on women to play and fulfill their role in society. Instead of being critical, most women preserve the image of ideal women which is driven by the intersection of patriarchy, colonialism, feudalism, capitalism, and binary thought. The intersection of oppressive ideologies creates psychological and emotional torture for other women who are considered different or do not fit in with the standards (failed). The restrictions on space and social pressure are increasingly burdening women, creating emotional tension that produces specific lingering feelings (affects). This study discusses the contribution of queer-feminist knowledge in forming women’s knowledge to understand and accept their subtle experiences as those who are considered to be failures and how they create strategies to deal with society's standards of happiness. This research was conducted by combining textual analysis (Instagram’s posts) and empirical research (in-depth interview and testimonials) of urban women who live in Yogyakarta, Bali, Seoul, and Singapore. By using the affect theory approach and queer-feminist thinking, this research aims to distribute queer-feminist knowledge in intervening concepts and standards of happiness in Indonesian society that marginalize and perpetuate oppression toward women.","PeriodicalId":286796,"journal":{"name":"The Indonesian Journal of Communication Studies","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131112819","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-31DOI: 10.31315/ijcs.v15i2.5993
Prayudi Prayudi
Changing the mindset of the community and empowering them to develop tourism villages was always a challenge. It was even more challenging when the development of the tourism village was to adopt a sustainable development approach. The government needed to work together with other stakeholders if this policy was to succeed. This study examined how the Sleman Tourism Agency in Indonesia developed and planned a communication strategy to empower the community through the development of tourism villages based on the sustainable development approach. It used a qualitative research method to understand how the government communicated and empowered the community to develop a sustainable tourism village. The adoption of the public relations management process gave a detailed description of the communication strategy. There were four steps that the Sleman Tourism Agency had to follow in developing a communication strategy for community empowerment. Further, this study also identified the stakeholder that the government collaborated with through the ABCGM pentahelix model. There was an identification of the role of each relevant stakeholder in developing a tourism village. Finally, this paper argued that the Sleman Tourism Agency initiated a sustainable tourism village program but required communication and collaboration with other stakeholders in its development.
{"title":"Sustainable tourism in Sleman, Indonesia: government communication strategy in empowering community through the development of tourism village","authors":"Prayudi Prayudi","doi":"10.31315/ijcs.v15i2.5993","DOIUrl":"https://doi.org/10.31315/ijcs.v15i2.5993","url":null,"abstract":"Changing the mindset of the community and empowering them to develop tourism villages was always a challenge. It was even more challenging when the development of the tourism village was to adopt a sustainable development approach. The government needed to work together with other stakeholders if this policy was to succeed. This study examined how the Sleman Tourism Agency in Indonesia developed and planned a communication strategy to empower the community through the development of tourism villages based on the sustainable development approach. It used a qualitative research method to understand how the government communicated and empowered the community to develop a sustainable tourism village. The adoption of the public relations management process gave a detailed description of the communication strategy. There were four steps that the Sleman Tourism Agency had to follow in developing a communication strategy for community empowerment. Further, this study also identified the stakeholder that the government collaborated with through the ABCGM pentahelix model. There was an identification of the role of each relevant stakeholder in developing a tourism village. Finally, this paper argued that the Sleman Tourism Agency initiated a sustainable tourism village program but required communication and collaboration with other stakeholders in its development.","PeriodicalId":286796,"journal":{"name":"The Indonesian Journal of Communication Studies","volume":"36 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125812729","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-31DOI: 10.31315/ijcs.v15i2.8277
Ayu Larasati, Puji Lestari
During the COVID-19 pandemic, the Indonesian government implemented policies which required people to work, pray, and study from home or a Work From Home (WFH). Such policies are also carried out by ID COMM to serve clients. Thus, this unprecedented phenomenon changed its communication system. This communication audit research is being conducted, to evaluate the flow of communication that occurs to serving clients in ID COMM. The data that was used for this study is taken from interviews and observation through qualitative methods and literature review. As an agency, ID COMM uses transactional communication Tubbs model. ID COMM encountered some problems while doing its job, such as lack of personal touch and less flexibility when presenting both briefs and work. As a result of that effect on revision frequency. Sometimes, another problem that is encountered by ID COMM, the connection is not that good and also the clients just didn’t understand what PR needs for strategy. However, the client is satisfied with the performance of ID COMM in general.
{"title":"CLIENT SERVICE COMMUNICATION’S AUDIT THROUGH DIGITAL COMMUNICATION AT INDONESIA COMMUNICATIONS","authors":"Ayu Larasati, Puji Lestari","doi":"10.31315/ijcs.v15i2.8277","DOIUrl":"https://doi.org/10.31315/ijcs.v15i2.8277","url":null,"abstract":"During the COVID-19 pandemic, the Indonesian government implemented policies which required people to work, pray, and study from home or a Work From Home (WFH). Such policies are also carried out by ID COMM to serve clients. Thus, this unprecedented phenomenon changed its communication system. This communication audit research is being conducted, to evaluate the flow of communication that occurs to serving clients in ID COMM. The data that was used for this study is taken from interviews and observation through qualitative methods and literature review. As an agency, ID COMM uses transactional communication Tubbs model. ID COMM encountered some problems while doing its job, such as lack of personal touch and less flexibility when presenting both briefs and work. As a result of that effect on revision frequency. Sometimes, another problem that is encountered by ID COMM, the connection is not that good and also the clients just didn’t understand what PR needs for strategy. However, the client is satisfied with the performance of ID COMM in general.","PeriodicalId":286796,"journal":{"name":"The Indonesian Journal of Communication Studies","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122842127","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-31DOI: 10.31315/ijcs.v15i2.8000
Estavita Chantik Pembayun
The use of the internet has become a habit among millennials lately. The products of these two media are television and YouTube. Presentation of content that is considered almost the same, namely using audio-visual media, YouTube is considered to be a new medium that will shift and even replace the existence of the television industry. In 2020, We are Social analysis said the number of YouTube users reached 2 billion each month. This has a significant impact on television, one of which is NET (News and Entertainment Television) that owned by PT NET Mediatama. The increasing number of YouTube viewers compared to declining television, NET experienced a decline in revenue in 2020, due to a continuous decrease in audience ratings with the number of sponsors obtained. As a conventional media, NET now has to compete with YouTube. The program that is the focus of this research is the Tonight Show, where the program is broadcast hybridly in terrestrial form and exclusively on YouTube streaming. The research was conducted using a constructivist paradigm and a qualitative approach with a case study method. Interviews with assistant producers of the Tonight Show became primary data and published interviews, media content and literature that examined the convergence of communication media and industry became secondary data. Based on research findings from a business point of view, convergence in the television industry can open up new professional opportunities, such as providing opportunities for television media managers to expand public choice, as has been implemented by the Tonight Show program with the Tonight Show Premiere. Even though YouTube viewers in Indonesia are increasing, the existence of the television industry still has its place, because exposure to television content can be felt by more people compared to YouTube, because not everyone can access the internet, especially in Indonesia.
最近，使用互联网已经成为千禧一代的一种习惯。这两种媒体的产物是电视和YouTube。内容的呈现被认为几乎相同，即使用视听媒体，YouTube被认为是一种新的媒体，将改变甚至取代电视行业的存在。到2020年，We are Social分析称，YouTube用户每月达到20亿。这对电视产生了重大影响，其中之一就是PT NET Mediatama旗下的NET(新闻和娱乐电视)。与电视观众数量下降相比，YouTube观众数量不断增加，由于获得的赞助商数量不断减少，观众收视率持续下降，NET在2020年的收入下降。作为一种传统媒体，。NET现在不得不与YouTube竞争。这项研究的重点节目是《今夜秀》，该节目以地面形式混合播出，并只在YouTube上播放。本研究采用建构主义研究范式和定性研究方法，结合个案研究方法。对《今夜秀》助理制片人的采访成为主要数据，而发表的采访、媒体内容和研究传播媒介与产业融合的文献成为次要数据。从商业角度的研究发现，电视行业的融合可以开辟新的职业机会，例如为电视媒体经理提供扩大公共选择的机会，就像《今夜秀》节目和《今夜秀首播》所实现的那样。尽管印度尼西亚的YouTube观众在增加，但电视行业的存在仍然有它的地位，因为与YouTube相比，更多的人可以感受到电视内容的曝光，因为不是每个人都可以访问互联网，特别是在印度尼西亚。
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Pub Date : 2022-12-31DOI: 10.31315/ijcs.v15i2.8018
Albert Octavio Setiawan
Social media has expanded since globalization and digitization. This causes social media to become a place for every generation to enjoy entertainment or create entertainment itself. Some of the social media currently available are Facebook, Instagram, TikTok, and others. These three social media have something in common, providing entertainment in the form of short videos. Tiktok is one of the social media applications on the rise and invites application users to be creative when creating content in the form of videos. Someone who was previously unknown to many people in the TikTok application becomes an influencer or public figure if the audience of the TikTok application likes the videos or the work of the video maker. Researchers will use descriptive qualitative methods by interviewing three sources whose have different backgrounds. By using the theory of use and gratification, researchers will see that the TikTok application connoisseur and the creator of the uploading works have a satisfying effect when watching or seeing good feedback from the audience of the application.
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