Pub Date : 2022-08-16DOI: 10.31315/ijcs.v15i1.7268
Sika Nur Indah, Khuswatun Hasanah
Vaccines and vaccinations have become the issues taking over the media coverage during the Covid-19 pandemic. The media deliberately displays data visualizations in the form of infographics to help the audiences understand the situation in a less complicated way. This study aims to identify messages conveyed through visualizations of infographic data in data journalism-based media in Indonesia. The samples of infographic contents were acquired through the information posted by the official Instagram accounts of katadata.co.id (@katadatacoid) and tirto.id (@tirtoid) as media that declared themselves to practice data journalism. The research method used in the study was content analysis using descriptive statistical analysis. The results of the study show that vaccine and vaccination issues are presented with statistical-based, as well as writing elements, background info, graphics, photos, icons, and diagram elements; the infographic includes elements of news completeness, such as using 5W+1H questioning method (what, who, where, when, why, and how) and mentioning credible sources; Infographic is an alternative way of reporting news during a pandemic. In addition, this research is expected to contribute to the media in making editorial reporting policies in the digital era, especially related to pandemic issues.
{"title":"Infographic data visualization as an alternative form of news: content analysis of Covid-19 vaccine issues of data journalism-based media","authors":"Sika Nur Indah, Khuswatun Hasanah","doi":"10.31315/ijcs.v15i1.7268","DOIUrl":"https://doi.org/10.31315/ijcs.v15i1.7268","url":null,"abstract":"Vaccines and vaccinations have become the issues taking over the media coverage during the Covid-19 pandemic. The media deliberately displays data visualizations in the form of infographics to help the audiences understand the situation in a less complicated way. This study aims to identify messages conveyed through visualizations of infographic data in data journalism-based media in Indonesia. The samples of infographic contents were acquired through the information posted by the official Instagram accounts of katadata.co.id (@katadatacoid) and tirto.id (@tirtoid) as media that declared themselves to practice data journalism. The research method used in the study was content analysis using descriptive statistical analysis. The results of the study show that vaccine and vaccination issues are presented with statistical-based, as well as writing elements, background info, graphics, photos, icons, and diagram elements; the infographic includes elements of news completeness, such as using 5W+1H questioning method (what, who, where, when, why, and how) and mentioning credible sources; Infographic is an alternative way of reporting news during a pandemic. In addition, this research is expected to contribute to the media in making editorial reporting policies in the digital era, especially related to pandemic issues.","PeriodicalId":286796,"journal":{"name":"The Indonesian Journal of Communication Studies","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133672334","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-16DOI: 10.31315/ijcs.v15i2.6783
Nifta Alifatul Khotijah
COVID-19 entered Indonesia in 2020. Many victims died due to COVID-19 causing excessive fear, which impacted social relations survivors COVID-19 and limited communication with the surrounding environment. This study aims to find out how the self-healing experience of patients recovering from COVID-19 and how patients recovering from COVID-19 build communication with the surrounding environment. This study uses a qualitative method with a phenomenological approach. Informants were selected using the purposive sampling technique. Methods of data collection using observation, interviews, and documentation. The data analysis technique uses the IPA (Interpretative Phenomenology Analysis) method using the source triangulation data validation method. The results are self-healing using the power of the mind, exercise therapy, chest therapy, religious spiritual approach, self-healing with laughter, gratitude and introspection. Build communication with the surrounding environment by participating in congregational prayers at the mosque, greeting greetings, staying in touch with relatives, and participating in existing social activities. This is related to Alfred Schutz's phenomenological theory with motives that can be used to describe human or individual actions based on the experience of phenomena that have happened to someone, namely In-order-to-motive (Um-zu-Motive) and Because of motive (Weil
COVID-19于2020年进入印度尼西亚。许多受害者因过度恐惧而死亡，这影响了社会关系，并限制了与周围环境的沟通。本研究旨在了解新冠肺炎患者的自愈体验，以及患者如何与周围环境建立沟通。本研究采用现象学方法的定性方法。使用有目的抽样技术选择举报人。使用观察、访谈和文件收集数据的方法。数据分析技术采用IPA (Interpretative Phenomenology analysis，解释现象学分析)方法，采用源三角测量数据验证方法。结果是利用心灵的力量进行自我修复，锻炼疗法，胸部疗法，宗教精神疗法，用笑声，感恩和内省进行自我修复。通过参加清真寺的集体祈祷，问候问候，与亲戚保持联系，参加现有的社会活动，建立与周围环境的沟通。这与阿尔弗雷德·舒茨(Alfred Schutz)的现象学理论有关，动机可以用来描述基于发生在某人身上的现象的经验的人类或个人行为，即In-order-to-motive (Um-zu-Motive)和Because of motive (Weil
{"title":"Self-healing of Covid-19 survivors in building communication with the surrounding environment","authors":"Nifta Alifatul Khotijah","doi":"10.31315/ijcs.v15i2.6783","DOIUrl":"https://doi.org/10.31315/ijcs.v15i2.6783","url":null,"abstract":"COVID-19 entered Indonesia in 2020. Many victims died due to COVID-19 causing excessive fear, which impacted social relations survivors COVID-19 and limited communication with the surrounding environment. This study aims to find out how the self-healing experience of patients recovering from COVID-19 and how patients recovering from COVID-19 build communication with the surrounding environment. This study uses a qualitative method with a phenomenological approach. Informants were selected using the purposive sampling technique. Methods of data collection using observation, interviews, and documentation. The data analysis technique uses the IPA (Interpretative Phenomenology Analysis) method using the source triangulation data validation method. The results are self-healing using the power of the mind, exercise therapy, chest therapy, religious spiritual approach, self-healing with laughter, gratitude and introspection. Build communication with the surrounding environment by participating in congregational prayers at the mosque, greeting greetings, staying in touch with relatives, and participating in existing social activities. This is related to Alfred Schutz's phenomenological theory with motives that can be used to describe human or individual actions based on the experience of phenomena that have happened to someone, namely In-order-to-motive (Um-zu-Motive) and Because of motive (Weil","PeriodicalId":286796,"journal":{"name":"The Indonesian Journal of Communication Studies","volume":"207 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132322192","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-16DOI: 10.31315/ijcs.v15i1.6095
Clariza Orivia Ghaisani, S. Afifi
Cultural tourism is one category that attracts local and foreign tourists. Various previous studies have shown that digital marketing communication media plays an essential role in influencing tourist interest in visiting tourist destinations. This study aims to analyze the implementation of digital marketing communication strategies in marketing cultural tourism with a case study of cultural tourism destinations in Yogyakarta. This study uses a case study method with indepth interviews and field observations as data collection methods. The collected data were analyzed using thematic analysis and SWOT analysis. The results showed that managers of cultural tourism destinations optimize social media such as Facebook and Instagram for promotion. Whatsapp and email are also used for more personal communication with customers. The company's systematic digital marketing communications planning system supports solid work teams and produces original content. In addition, the extensive national and international marketing network and stable institutional position, because it is a stateowned company, are the advantages of this company. The increasing public interest at home and abroad for travel, the reduced Covid-19 pandemic, and the availability of various digital promotional media are opportunities for this company. However, the technical competence of staff in managing digital marketing media still needs to be improved. In addition, the digital content production and distribution scheduling system has not been implemented strictly and consistently. The quantity and quality of digital media content are also still limited. In addition, this cultural tourism object has several external challenges, such as the emergence of various new tourist objects in Yogyakarta, which are more aggressively promoted through digital media, and the possibility of a re-emergence of the Covid-19 pandemic or other natural disasters. This paper contributes to the literature on digital marketing communications by focusing on its implementation in the context of cultural tourism.
{"title":"The implementation of digital marketing communication strategy in cultural tourism: a case study in Yogyakarta","authors":"Clariza Orivia Ghaisani, S. Afifi","doi":"10.31315/ijcs.v15i1.6095","DOIUrl":"https://doi.org/10.31315/ijcs.v15i1.6095","url":null,"abstract":"Cultural tourism is one category that attracts local and foreign tourists. Various previous studies have shown that digital marketing communication media plays an essential role in influencing tourist interest in visiting tourist destinations. This study aims to analyze the implementation of digital marketing communication strategies in marketing cultural tourism with a case study of cultural tourism destinations in Yogyakarta. This study uses a case study method with indepth interviews and field observations as data collection methods. The collected data were analyzed using thematic analysis and SWOT analysis. The results showed that managers of cultural tourism destinations optimize social media such as Facebook and Instagram for promotion. Whatsapp and email are also used for more personal communication with customers. The company's systematic digital marketing communications planning system supports solid work teams and produces original content. In addition, the extensive national and international marketing network and stable institutional position, because it is a stateowned company, are the advantages of this company. The increasing public interest at home and abroad for travel, the reduced Covid-19 pandemic, and the availability of various digital promotional media are opportunities for this company. However, the technical competence of staff in managing digital marketing media still needs to be improved. In addition, the digital content production and distribution scheduling system has not been implemented strictly and consistently. The quantity and quality of digital media content are also still limited. In addition, this cultural tourism object has several external challenges, such as the emergence of various new tourist objects in Yogyakarta, which are more aggressively promoted through digital media, and the possibility of a re-emergence of the Covid-19 pandemic or other natural disasters. This paper contributes to the literature on digital marketing communications by focusing on its implementation in the context of cultural tourism.","PeriodicalId":286796,"journal":{"name":"The Indonesian Journal of Communication Studies","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129953566","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-16DOI: 10.31315/ijcs.v15i1.7541
Revta Fariszy, Virginia Ayu Sagita
The COVID-19 pandemic has a massive impact on economic sectors, incredibly individual jobs. In order to survive, those people have to think of another way to get income; business is one of them. Microbusiness is a quick solution, but the lack of marketing skills and business experience is the first challenge they have to go through. New entrepreneurs usually run a micro-business with limitations and planning without being based on marketing rules. This study aims to determine the marketing communication strategy of micro-businesses during the Covid-19 pandemic in starting a business for survival with the approach to Entrepreneurial Marketing (EM). The method used in this research is a case study with a marketing communication approach. Informant retrieval in this study is using purposive sampling. This research shows that different micro-business marketing approaches started during the pandemic, which intersects with entrepreneurial concepts and leisure-time businesses.
{"title":"Disruption of the Covid-19 pandemic in micro business marketing communication: A case study on Fransis Pizza & Dimsum Shumpit","authors":"Revta Fariszy, Virginia Ayu Sagita","doi":"10.31315/ijcs.v15i1.7541","DOIUrl":"https://doi.org/10.31315/ijcs.v15i1.7541","url":null,"abstract":"The COVID-19 pandemic has a massive impact on economic sectors, incredibly individual jobs. In order to survive, those people have to think of another way to get income; business is one of them. Microbusiness is a quick solution, but the lack of marketing skills and business experience is the first challenge they have to go through. New entrepreneurs usually run a micro-business with limitations and planning without being based on marketing rules. This study aims to determine the marketing communication strategy of micro-businesses during the Covid-19 pandemic in starting a business for survival with the approach to Entrepreneurial Marketing (EM). The method used in this research is a case study with a marketing communication approach. Informant retrieval in this study is using purposive sampling. This research shows that different micro-business marketing approaches started during the pandemic, which intersects with entrepreneurial concepts and leisure-time businesses.","PeriodicalId":286796,"journal":{"name":"The Indonesian Journal of Communication Studies","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114097842","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-16DOI: 10.31315/ijcs.v15i2.6143
S. Hastuti
LPP RRI Semarang has a function not only to provide information and entertainment but also to contribute to the preservation of local culture by presenting various cultural arts programs such as "ketoprak". The ketoprak program is one of the flagship programs that have loyal fans. so, to maintain its existence, it is important for a director of the ketoprak program to understand this art. The main obstacle in this program is how a director must think creatively in the production process by utilizing existing resources so that it remains attractive to listeners in today's competition in the radio industry. Thus, a good strategy is needed by the director in the production of the ketoprak program. This research is presented qualitatively with a phenomenological approach where the experience of a director of a ketoprak program is the main focus. The production of the ketoprak program is divided into four stages, namely, Pre-Production, Training, Production, and Post-Production. The director of the ketoprak program was directly involved in all these stages, both ideas, and technical matters. Director In the pre-production process, the director coordinates with the producer and scriptwriter in terms of finding story ideas. The script was implemented in rehearsal by all actors and crew. In the production process, the director is fully responsible for its implementation. Lastly, in post-production, the director leads the evaluation.
{"title":"Strategy analysis of directoring of the ketoprak event at LPP RRI Semarang","authors":"S. Hastuti","doi":"10.31315/ijcs.v15i2.6143","DOIUrl":"https://doi.org/10.31315/ijcs.v15i2.6143","url":null,"abstract":"LPP RRI Semarang has a function not only to provide information and entertainment but also to contribute to the preservation of local culture by presenting various cultural arts programs such as \"ketoprak\". The ketoprak program is one of the flagship programs that have loyal fans. so, to maintain its existence, it is important for a director of the ketoprak program to understand this art. The main obstacle in this program is how a director must think creatively in the production process by utilizing existing resources so that it remains attractive to listeners in today's competition in the radio industry. Thus, a good strategy is needed by the director in the production of the ketoprak program. This research is presented qualitatively with a phenomenological approach where the experience of a director of a ketoprak program is the main focus. The production of the ketoprak program is divided into four stages, namely, Pre-Production, Training, Production, and Post-Production. The director of the ketoprak program was directly involved in all these stages, both ideas, and technical matters. Director In the pre-production process, the director coordinates with the producer and scriptwriter in terms of finding story ideas. The script was implemented in rehearsal by all actors and crew. In the production process, the director is fully responsible for its implementation. Lastly, in post-production, the director leads the evaluation.","PeriodicalId":286796,"journal":{"name":"The Indonesian Journal of Communication Studies","volume":"28 3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124279976","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-24DOI: 10.31315/ijcs.v14i2.5345
S. Bello
Cartooning in journalism practice is, by nature and as demonstrated in many parts of the world, an intelligent journalistic endeavour undertaken by cartoonists or cartoon journalists to put those in power to accountability and responsibility. It is a special genre of journalism profession to disseminate information graphically and illustratively to members of the public. Cartoonists strategically use cartoons and their journalistic drawings to portray social evils, corrupt practices, criticise policies and programmes of government, actions of various corporate bodies, religious organisations and individuals’ misdemeanours in a satirical and comic form. In the course of performing these multifarious functions in society, cartoonists have been subjected to an array of challenges or have been made to go through various challenges and consequently thrown into dilemma. Investigating these challenges and how cartoon journalists have been able to cope in their trade and profession define the thesis of this study. Operationally, the study employs the indepth interview research method to garner the perspectives of cartoon practitioners in Nigeria to determine the dimension of the challenges they encounter in their profession and what factors keep them in the profession. Among other challenges, this study find that cartoon journalists encounter proprietor’s influence, poor remuneration, lower estimation and respect by editors and other superior officers in media organisations as well as threats, insecurity and attacks from the politicians. Cartoon journalists, however, remain motivated and committed to their profession due to personal interest/passion and love for public interest.
{"title":"The dilemma of newspaper cartoonists: perspectives from Nigerian practitioners","authors":"S. Bello","doi":"10.31315/ijcs.v14i2.5345","DOIUrl":"https://doi.org/10.31315/ijcs.v14i2.5345","url":null,"abstract":"Cartooning in journalism practice is, by nature and as demonstrated in many parts of the world, an intelligent journalistic endeavour undertaken by cartoonists or cartoon journalists to put those in power to accountability and responsibility. It is a special genre of journalism profession to disseminate information graphically and illustratively to members of the public. Cartoonists strategically use cartoons and their journalistic drawings to portray social evils, corrupt practices, criticise policies and programmes of government, actions of various corporate bodies, religious organisations and individuals’ misdemeanours in a satirical and comic form. In the course of performing these multifarious functions in society, cartoonists have been subjected to an array of challenges or have been made to go through various challenges and consequently thrown into dilemma. Investigating these challenges and how cartoon journalists have been able to cope in their trade and profession define the thesis of this study. Operationally, the study employs the indepth interview research method to garner the perspectives of cartoon practitioners in Nigeria to determine the dimension of the challenges they encounter in their profession and what factors keep them in the profession. Among other challenges, this study find that cartoon journalists encounter proprietor’s influence, poor remuneration, lower estimation and respect by editors and other superior officers in media organisations as well as threats, insecurity and attacks from the politicians. Cartoon journalists, however, remain motivated and committed to their profession due to personal interest/passion and love for public interest.","PeriodicalId":286796,"journal":{"name":"The Indonesian Journal of Communication Studies","volume":"76 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127805710","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-24DOI: 10.31315/ijcs.v14i2.5470
Maulidina Atikah Rachmawati, S. Afifi
The internet and the digitization of media have expanded the ability of mass media to reach the public. Radio is one type of mass media that has developed by utilizing digital technology in the internet era. The development of new technology has expanded radio's ability to reach audiences. The utilization of various innovations through the internet has increased the role of interactive social communication of a radio station. Digitalization has made radio survive during intense competition from multiple types of media in the era of disruption. It is interesting to see how the radio station's integrated marketing communication strategy in the digital environment is changing. This study aims to determine local radio's integrated marketing communication strategy in Yogyakarta in a changing digital environment. This research uses a case study method with in-depth interviews and observation data collection techniques. The results show that radio marketing communication strategies still use various promotional tools with digital technology modifications in a changing digital environment. The case study of Swaragama FM Radio shows that this radio implements an integrated marketing communication strategy which consists of several strategies, namely: (1) Formulating Segmentation, Targeting, and Positioning by adjusting the radio marketing mix character (2) Integrating Advertising and Direct Marketing, (3) Optimizing Sales Promotion and Personal Selling, (4) Strengthening Branding through Public Relations, and (5) Building interaction with the audience through Social Media Marketing.
互联网和媒体的数字化扩大了大众媒体接触公众的能力。广播是互联网时代利用数字技术发展起来的一种大众媒体。新技术的发展扩大了广播接触听众的能力。利用互联网的各种创新，增加了广播电台互动社会传播的作用。数字化使广播在混乱时代与多种媒体的激烈竞争中生存下来。有趣的是，在数字环境下，广播电台的整合营销传播策略是如何变化的。本研究旨在确定日惹当地电台在不断变化的数位环境中的整合行销传播策略。本研究采用个案研究法，结合深度访谈和观察数据收集技术。结果表明，在不断变化的数字环境中，无线电营销传播策略仍然使用各种数字技术改进的促销工具。Swaragama FM Radio的案例分析表明，该电台实施了整合营销传播策略，包括以下几个策略:(1)通过调整广播营销组合特征，制定细分、目标、定位(2)广告与直接营销相结合，(3)优化促销与人员推销，(4)通过公共关系加强品牌推广，(5)通过社会化媒体营销与受众建立互动。
{"title":"The integrated marketing communication in digital environment: a case study of local radio in Yogyakarta","authors":"Maulidina Atikah Rachmawati, S. Afifi","doi":"10.31315/ijcs.v14i2.5470","DOIUrl":"https://doi.org/10.31315/ijcs.v14i2.5470","url":null,"abstract":"The internet and the digitization of media have expanded the ability of mass media to reach the public. Radio is one type of mass media that has developed by utilizing digital technology in the internet era. The development of new technology has expanded radio's ability to reach audiences. The utilization of various innovations through the internet has increased the role of interactive social communication of a radio station. Digitalization has made radio survive during intense competition from multiple types of media in the era of disruption. It is interesting to see how the radio station's integrated marketing communication strategy in the digital environment is changing. This study aims to determine local radio's integrated marketing communication strategy in Yogyakarta in a changing digital environment. This research uses a case study method with in-depth interviews and observation data collection techniques. The results show that radio marketing communication strategies still use various promotional tools with digital technology modifications in a changing digital environment. The case study of Swaragama FM Radio shows that this radio implements an integrated marketing communication strategy which consists of several strategies, namely: (1) Formulating Segmentation, Targeting, and Positioning by adjusting the radio marketing mix character (2) Integrating Advertising and Direct Marketing, (3) Optimizing Sales Promotion and Personal Selling, (4) Strengthening Branding through Public Relations, and (5) Building interaction with the audience through Social Media Marketing.","PeriodicalId":286796,"journal":{"name":"The Indonesian Journal of Communication Studies","volume":"70 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121986612","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-24DOI: 10.31315/ijcs.v14i2.6094
Rosy Febriani Daud, Agung Prihatmojo
Different cultural backgrounds can cause conflict and friction. Individual differences are the cause, differences in understanding and expectations. The impact of the development of the times requires humans to eliminate the group ego for a harmonious relationship between human beings. This is in the diversity of tribes that require the community to live in a harmonious relationship. This research has the title Correlation Regarding the Effect of Intercultural Communication in Creating Inter-Ethnic Harmonization. The aim is to see the extent of the influence of intercultural communication in creating harmonization between the Sumendo and Sundanese ethnic groups in Sindang Marga Village, Tanjung Raja District, North Lampung Regency. The problem formulation of this research is how the influence of intercultural communication in creating harmonization between the Sumendo and Sundanese ethnic groups in Sindang Marga Village, Tanjung Raja District, North Lampung Regency. The method used in this study is the quantitative method. The results of this study were 10 respondents (20%) in the high category and 8 respondents in the medium category (16%), as many as 7 respondents (14%) in the low category and as many as 5 respondents. (10%) are in the very low category. Thus it can be concluded that most respondents are in the category of very high intercultural communication influence. Meanwhile, from 50 respondents, 21 people (42%) answered the question of inter-ethnic social harmonization variables and were in the very high category. A total of 9 respondents (18%) were in the high category, as many as 10 respondents (20%) were in the medium category, as many as 5 respondents (10%) were in the low and very low categories. Thus it can be concluded that most respondents are in the category of very high inter-ethnic social harmonization.
{"title":"The correlation and influence of intercultural communication in creating social harmonization between ethnicities","authors":"Rosy Febriani Daud, Agung Prihatmojo","doi":"10.31315/ijcs.v14i2.6094","DOIUrl":"https://doi.org/10.31315/ijcs.v14i2.6094","url":null,"abstract":"Different cultural backgrounds can cause conflict and friction. Individual differences are the cause, differences in understanding and expectations. The impact of the development of the times requires humans to eliminate the group ego for a harmonious relationship between human beings. This is in the diversity of tribes that require the community to live in a harmonious relationship. This research has the title Correlation Regarding the Effect of Intercultural Communication in Creating Inter-Ethnic Harmonization. The aim is to see the extent of the influence of intercultural communication in creating harmonization between the Sumendo and Sundanese ethnic groups in Sindang Marga Village, Tanjung Raja District, North Lampung Regency. The problem formulation of this research is how the influence of intercultural communication in creating harmonization between the Sumendo and Sundanese ethnic groups in Sindang Marga Village, Tanjung Raja District, North Lampung Regency. The method used in this study is the quantitative method. The results of this study were 10 respondents (20%) in the high category and 8 respondents in the medium category (16%), as many as 7 respondents (14%) in the low category and as many as 5 respondents. (10%) are in the very low category. Thus it can be concluded that most respondents are in the category of very high intercultural communication influence. Meanwhile, from 50 respondents, 21 people (42%) answered the question of inter-ethnic social harmonization variables and were in the very high category. A total of 9 respondents (18%) were in the high category, as many as 10 respondents (20%) were in the medium category, as many as 5 respondents (10%) were in the low and very low categories. Thus it can be concluded that most respondents are in the category of very high inter-ethnic social harmonization.","PeriodicalId":286796,"journal":{"name":"The Indonesian Journal of Communication Studies","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130662746","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-24DOI: 10.31315/ijcs.v14i2.5480
Budi Setiawan
Social media can be a solution for companies in branding their products. One argument is that social media can generate engagement around a brand, create a community, and serve as a customer support channel. Social media helps businesses to interact with a diverse range of stakeholders. The purpose of this study was to examine the role of the social media platform Instagram in shaping the corporate image of a hotel in Yogyakarta, Indonesia. The study used a descriptive qualitative method, with data collection tools including interviews, observations, and a library study. The research shows that Grand Dafam Rohan Syariah uses a strategy to promote its hotel by utilizing social media Instagram in carrying out its promotional activities. It used Instagram to form an image by introducing symbols and programs. The hotel's social media Instagram communicates the brand message and builds people's perceptions after seeing the postings on its Instagram accounts. However, as a new hotel, it takes time to achieve what the company expects. Thus, consistency is the key to the Grand Dafam Rohan hotel realizing its goals. Besides, there are other strategies that management should do to support all image-building programs.
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Pub Date : 2022-01-24DOI: 10.31315/ijcs.v14i2.5397
Sabrina Rahma Utami, Pitoyo Pitoyo
The Covid-19 pandemic is a situation that requires proper handling so that it does not spread further. Dissemination of Covid-19 information is one of the steps taken by the communication and informatics department of Payakumbuh (Diskominfo) to increase public participation by providing knowledge and changing people's attitudes to be able to take steps to prevent Covid-19. This study aims to determine the form of communication strategy of The Communication and Informatics Department of Payakumbuh in disseminating information on Covid-19 with supporting factors and inhibiting factors in its implementation. This research uses a qualitative approach with constructivism paradigm. The theory used in this study is the theory of diffusion of innovation. Data collection techniques were carried out through in-depth and semi-structured interviews, as well as observation. The results of the study show that the form of communication strategy is the stages of compiling communicants or communication targets, messages in the dissemination of Covid-19 information, media selection, determining the frequency of information dissemination, the role of communicators, and public response to the dissemination of information on Covid-19. One of the supporting factors in the dissemination of Covid-19 information is that The Communication And Informatics Department Of Payakumbuh’s public relations officer has understood the use of information and communication technology, thus facilitating the dissemination of Covid-19 information through new media, and one of the inhibiting factors is the lack of coordination at The Communication and Informatics Department Of Payakumbuh in managing the website, and the unopenness of hospital management in Payakumbuh in providing information updates on Covid-19 in Payakumbuh City.
{"title":"Communication strategy of the Communication and Informatics Department of Payakumbuh in disseminating Covid-19 information in March – August 2021","authors":"Sabrina Rahma Utami, Pitoyo Pitoyo","doi":"10.31315/ijcs.v14i2.5397","DOIUrl":"https://doi.org/10.31315/ijcs.v14i2.5397","url":null,"abstract":"The Covid-19 pandemic is a situation that requires proper handling so that it does not spread further. Dissemination of Covid-19 information is one of the steps taken by the communication and informatics department of Payakumbuh (Diskominfo) to increase public participation by providing knowledge and changing people's attitudes to be able to take steps to prevent Covid-19. This study aims to determine the form of communication strategy of The Communication and Informatics Department of Payakumbuh in disseminating information on Covid-19 with supporting factors and inhibiting factors in its implementation. This research uses a qualitative approach with constructivism paradigm. The theory used in this study is the theory of diffusion of innovation. Data collection techniques were carried out through in-depth and semi-structured interviews, as well as observation. The results of the study show that the form of communication strategy is the stages of compiling communicants or communication targets, messages in the dissemination of Covid-19 information, media selection, determining the frequency of information dissemination, the role of communicators, and public response to the dissemination of information on Covid-19. One of the supporting factors in the dissemination of Covid-19 information is that The Communication And Informatics Department Of Payakumbuh’s public relations officer has understood the use of information and communication technology, thus facilitating the dissemination of Covid-19 information through new media, and one of the inhibiting factors is the lack of coordination at The Communication and Informatics Department Of Payakumbuh in managing the website, and the unopenness of hospital management in Payakumbuh in providing information updates on Covid-19 in Payakumbuh City.","PeriodicalId":286796,"journal":{"name":"The Indonesian Journal of Communication Studies","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131153231","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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