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The Acceptance and Practice of Citizen Journalism in The North Eastern Part of Nigeria 尼日利亚东北部公民新闻的接受与实践
Pub Date : 2020-05-31 DOI: 10.22452/jpmm.vol22no1.1
Oberiri Destiny Apuke, L. Ayih
This study aimed at increasing our understanding of citizen journalism practice, with a focus on rural dwellers which has been less well studied. This study, which is anchored on democratic participant media theory took place at Ardo Kola, Taraba State in the north-eastern region of Nigeria. The data were collected through face-to-face semi-structured interviews, among 40 rural dwellers. The findings confirmed acceptance and knowledge of citizen journalism among the rural dwellers, but its adoption and practice are still very minimal due to poverty, power failure, their attitude, religious upbringing, customs, high level of illiteracy, high internet subscription and slow speed. It was suggested that government should make efforts to set up good schools, create more job opportunities, sponsor the skill work of those who did not attend formal education, and improve power supply in the rural communities. Interestingly, it was found among many other things that citizen journalism provides an avenue for community dwellers to gather and disseminate messages with immediacy, assists in the checkmating of the excesses of government officials, and promotes a healthy lifestyle in community settings. Therefore, it is relevant to encourage citizen journalism practice in rural areas, and further studies could explore beyond the use of a single community, more issues confronting rural dwellers as regards the adoption and practice of citizen journalism in developing countries.
本研究旨在增加我们对公民新闻实践的理解,重点关注农村居民,这方面的研究较少。这项以民主参与式媒体理论为基础的研究在尼日利亚东北部地区塔拉巴州的Ardo Kola进行。数据是通过面对面的半结构化访谈收集的,对象是40名农村居民。调查结果证实了农村居民对公民新闻的接受和了解,但由于贫困、停电、他们的态度、宗教教育、习俗、文盲率高、互联网订阅量高和速度慢,公民新闻的接受和实践仍然很少。建议政府应该努力建立好的学校,创造更多的就业机会,资助那些没有接受正规教育的人的技能工作,并改善农村社区的电力供应。有趣的是,在许多其他事项中,发现公民新闻为社区居民提供了一个即时收集和传播信息的途径,有助于遏制政府官员的过度行为,并在社区环境中促进健康的生活方式。因此,鼓励农村地区的公民新闻实践是有意义的,进一步的研究可以探索在单一社区的使用之外,发展中国家农村居民在采用和实践公民新闻方面面临的更多问题。
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引用次数: 1
The Role of Social Media Use in Social Coordination among Relief Local Organizations during Response to Humanitarian Crisis in Yemen 社交媒体在也门人道主义危机应对中当地救援组织社会协调中的作用
Pub Date : 2020-05-31 DOI: 10.22452/jpmm.vol22no1.4
Ahmed Salmen Mansoor, Mokhtaruddin Ahmad
The extreme levels of uncertainty and complexity surrounding disaster relief operations call for the rapid diffusion of information. Thus, to collect and share information, humanitarian organizations have become largely dependent on Internet-based social media platforms. This paper presented a field study examining the effective way information can be diffused for the coordination of relief local organizations during their response to the humanitarian crisis in Yemen. The study made use of a statistical method of quantitative to obtain the results through social media use in access decision-making information of response and promotion of social coordination among the local relief organizations and study of humanitarian needs and the equitable distribution of relief. This finding is indicating information posted on social media during a disaster was exhibited expediently compared to other means of dissemination that provides needed information at later disaster phases, however, the participation in the diffusion of information decreases with more communications.
救灾行动的极端不确定性和复杂性要求迅速传播信息。因此,为了收集和分享信息,人道主义组织在很大程度上依赖于基于互联网的社交媒体平台。本文提出了一项实地研究,探讨了在也门人道主义危机应对过程中,信息传播的有效方式,以协调当地救援组织。本研究采用定量的统计方法,通过使用社会媒体获取当地救济组织之间的反应和促进社会协调的决策信息,以及研究人道主义需求和救济的公平分配来获得结果。这一发现表明,与在灾难后期提供所需信息的其他传播手段相比,在灾难期间发布在社交媒体上的信息被方便地展示出来,然而,参与信息传播的程度随着通信的增加而降低。
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引用次数: 0
Usage of Social Media for 2019 Electoral Peace Campaign by Non-Governmental Organizations in Kwara State, Nigeria 尼日利亚夸拉州非政府组织在2019年选举和平运动中使用社交媒体
Pub Date : 2020-05-31 DOI: 10.22452/JPMM.VOL22NO1.3
K. Kadiri, A. Kehinde, A. Tella, Raji Khalid
There is a growing interest in the ways non-governmental organisations (NGOs) can ensure that electorates have access to information that could improve comprehension of the electoral process and reinforce tranquil relations between the electorates and political stakeholders. This study examined the usage of social media for 2019 electoral peace campaign by NGOs in Kwara State, Nigeria. The study adopted a qualitative research method and multistage sampling technique was adopted as sampling technique. The study focused mainly on four LGAs i.e. Asa, Ilorin South, Ilorin West and Ilorin East Local Government Areas. In these four LGAs, 15 NGOs with vested interest in electoral peace campaigns were purposively selected. Unstructured interview was used to collect data from the social media handlers of theses NGOs. The data collected were recorded and transcribed. The gathered data were arranged in themes following the approach of manual thematic analysis. Findings from this study showed that NGOs in Kwara State used social media for electoral peace campaign during 2019 general elections. Facebook, WhatsApp, Twitter, Instagram and LinkedIn were the most used social media platforms among NGOs in Kwara State during 2019 general elections; however, there level of usage is average. The motivation for social media usage among NGOs in Kwara State during 2019 general elections can be attributed to the wider coverage and reach of social media. Lastly, during 2019 general elections, NGOs in Kwara State embarked on peace campaigns before elections, some do it during and few do it post electoral peace campaign. Among several recommendations, the study recommended that the electoral umpire in Nigeria, Independent National Electoral Commission should include training of officers in their electoral briefings on the viability of social media use during elections by officers.
人们越来越关注非政府组织如何确保选民能够获得信息,从而增进对选举过程的了解,并加强选民与政治利益攸关方之间的平静关系。本研究调查了尼日利亚夸拉州非政府组织在2019年选举和平运动中使用社交媒体的情况。本研究采用定性研究方法,采用多阶段抽样技术作为抽样技术。这项研究主要集中在四个地方政府辖区,即阿萨、南伊洛林、西伊洛林和东伊洛林地方政府区。在这四个地方政府中,有目的地选择了15个对选举和平运动有既得利益的非政府组织。采用非结构化访谈法,对这些非政府组织的社交媒体处理人员进行数据收集。收集到的数据被记录和转录。收集到的数据按照手工专题分析的方法按主题排列。这项研究的结果表明,夸拉州的非政府组织在2019年大选期间利用社交媒体进行选举和平运动。2019年大选期间,Facebook、WhatsApp、Twitter、Instagram和LinkedIn是夸拉邦非政府组织使用最多的社交媒体平台;然而,这里的使用水平是平均水平。Kwara州非政府组织在2019年大选期间使用社交媒体的动机可归因于社交媒体的广泛覆盖和影响。最后,在2019年大选期间,夸拉州的非政府组织在选举前开展了和平运动,有些在选举期间开展和平运动,很少在选举后开展和平运动。在几项建议中,该研究建议尼日利亚的选举裁判员,全国独立选举委员会,应在其选举简报中对官员进行培训,让他们了解在选举期间使用社交媒体的可行性。
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引用次数: 0
Influence of Social Media on Brand and Branding: A Sociological Review 社交媒体对品牌和品牌化的影响:社会学回顾
Pub Date : 2019-12-01 DOI: 10.22452/jpmm.vol21no2.5
Rosila Bee Mohd Hussain
Social media is a platform of reflection our society to depicts various views and opinions on how society should live. Social media, either it is printed, electronic or the web helps community stay connected one way or another. So, to say even teaching how one should choose a brand. Brand in this article refers to a brand is a permanent mark that is hot­â€stamped onto a good or service. This article will look into how social media is making an impact of the brand chosen by consumer. This contextual discussion will focus on how social media is seen a platform that could stimulate the thoughts of consumer in choosing and buying certain brand in a sociological view. In discussing the impact of social media and brand, various factors brands familiarity, perception, quality and value will be covered.
社交媒体是一个反映我们社会的平台,描绘了社会应该如何生活的各种观点和意见。社会媒体,无论是印刷的、电子的还是网络的,都帮助社区以这样或那样的方式保持联系。所以,甚至教人们如何选择一个品牌。本文中的品牌指的是一个品牌是一个永久的标志,是hot - €印在一个商品或服务。本文将探讨社交媒体如何对消费者选择的品牌产生影响。本文将从社会学的角度讨论如何将社交媒体视为一个能够激发消费者选择和购买特定品牌的想法的平台。在讨论社交媒体和品牌的影响时,将涵盖品牌熟悉度,感知,质量和价值等各种因素。
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引用次数: 0
The Effect of Social Media Influencers Featured in Beauty Care Products Advertisements on Purchase Intention among UCSI University Students 美妆产品广告中社交媒体网红对UCSI大学生购买意愿的影响
Pub Date : 2019-12-01 DOI: 10.22452/jpmm.vol21no2.6
Jia Yi Chin
This research studies the influence of social media influencers featured in beauty care products advertisements on the purchase intention among UCSI University’s students. By applying Ohanian’s (1990) Source Credibility Theory, it studies the credibility of social media influencers on their expertise, trustworthiness, and attractiveness, and how these factors can influence students’ perception towards social media influencers’ credibility and their purchase intention for beauty care products. Besides, the study also aims to find out whether there is a significant difference between different ethnicities and their perception of the credibility of social media influencers. Questionnaires for the quantitative survey was distributed to 234 students from the Faculty of Social Science and Liberal Arts. Findings show that there is a significant relationship between the credibility of social media influencers, including expertise, trustworthiness, and attractiveness, and the purchase intention for beauty care products among UCSI University students. However, it proves that there is no significant difference between different ethnicities and their perception of the credibility of social media influencers. This research could contribute significantly to the beauty care brand fields where marketers can leverage on the right social media influencers with the traits of expertise, trustworthiness and attractiveness to help them to promote the brand to their audience, and improve the sales.
本研究研究美容产品广告中出现的社交媒体网红对UCSI大学学生购买意愿的影响。运用Ohanian(1990)的来源可信度理论,研究社交媒体网红对其专业知识、可信度和吸引力的可信度,以及这些因素如何影响学生对社交媒体网红可信度的感知以及他们对美容产品的购买意愿。此外,本研究还旨在了解不同种族及其对社交媒体网红可信度的感知是否存在显著差异。这项定量调查的问卷发放给了社会科学与文科学院的234名学生。研究结果显示,社交媒体网红的可信度(包括专业知识、可信度和吸引力)与UCSI大学生的美容护理产品购买意愿之间存在显著关系。然而,它证明了不同种族之间对社交媒体网红可信度的感知没有显著差异。本研究可以为美容品牌营销人员利用专业、可信、有吸引力的社交媒体网红,帮助他们向受众推广品牌,提高销售额提供重要的参考。
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引用次数: 1
Language and Visuals in Contradiction: A Semiotic and Discourse Analysis of a Moroccan Public Service Announcement for Forest Protection 语言与视觉的矛盾:摩洛哥森林保护公益广告的符号学与语篇分析
Pub Date : 2019-12-01 DOI: 10.22452/jpmm.vol21no2.2
Mliless Mohamed, Mohammed Larouz, Mohammed Yachoulti
In Morocco, public service announcement is a complex field in which various linguistic practices and semiotic representations collide. Hence, the aim of the present work is to demystify the misalignment between language and visuals in the public service announcement in a video on the protection of the environment, namely towards forests. This study adopts a discourse and a visual analysis to clarify the extent to which the interpretation of the announcement leas to misunderstanding and causes a lot of ambiguity. The study also shows that the trees and forests are linguistically reported as feminine constructs while the visuals portrayed them as masculine constructs. This article has a lot of implications for public institutions, advertising companies, and future researchers whose efforts are required to reconsider the pendulum between the linguistic and the visual in public announcements so as to effectively raise people’s awareness towards environmental issues.
在摩洛哥,公共服务公告是一个复杂的领域,各种语言实践和符号学表征相互碰撞。因此,本作品的目的是揭开一段关于保护环境,即保护森林的视频中的公益广告中语言与视觉的错位。本研究采用语篇分析和视觉分析的方法来阐明对公告的解释在多大程度上容易产生误解和造成大量歧义。研究还表明,树木和森林在语言上被描述为女性构念,而在视觉上则被描述为男性构念。这篇文章对公共机构、广告公司和未来的研究者有很大的启示,他们需要重新思考公共广告中语言和视觉之间的钟摆,从而有效地提高人们对环境问题的认识。
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引用次数: 1
Analisis Pelaporan Atlet Wanita Islam Semasa Sukan Sea 2015 dan 2017 dalam Utusan Online dan Berita Harian Online
Pub Date : 2019-06-03 DOI: 10.22452/jpmm.vol21no1.4
Mohamad Saifudin Mohamad Saleh, M. S. Zamri
The involvement of female Muslim in the sports arena is not new in Malaysia. In the national sports history, there are several big names such as Farah Ann Abdullah, Nur Dhabitah Sabri and others who are female Muslim athletes that have contributed medals and honour the country’s name in international sports. Despite reporting on their success, female Muslim athletes are also not excluded from controversial reporting by the media, particularly with regard to their attire or lifestyle. Taking into account on the lack of previous studies exploring the reporting of female Muslim athletes’ in the local newspaper, this study was conducted by studying the types of frames, sources and pictures used by Utusan Online and Berita Harian Onlineon their reporting of female Muslim athletes during the SEA Games 2015 and 2017. Results from content analysis on 83 reporting on female Muslim athletes during the SEA Games showed that both newspapers tend to use conflict frames in their reporting.
在马来西亚,女性穆斯林参与体育运动并不新鲜。在国家体育史上,有几位大名鼎鼎的名人,如法拉·安·阿卜杜拉、努尔·达比塔·萨布里等女性穆斯林运动员,在国际体育运动中贡献了奖牌,为国家赢得了荣誉。除了报道她们的成功,穆斯林女运动员也没有被排除在媒体有争议的报道之外,特别是关于她们的着装或生活方式。考虑到此前当地报纸对穆斯林女运动员报道的研究不足,本研究通过研究2015年和2017年东南亚运动会期间,Utusan Online和Berita Harian Online在报道穆斯林女运动员时使用的框架类型、来源和图片进行了研究。对东南亚运动会期间关于穆斯林女运动员的83篇报道的内容分析结果表明,两家报纸都倾向于在报道中使用冲突框架。
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引用次数: 1
Correlation Between Product Placement in Film, Purchase Intention And Brand Attitude 电影植入广告、购买意愿与品牌态度的相关性研究
Pub Date : 2019-05-31 DOI: 10.22452/jpmm.vol21no1.5
Rabiah Adawiah Abu Seman, Yee Shan Lew, Jing Ni Tee
Product placement has been widely used in international film industry because of its efficiency. During the past 20 years, the practice of product placement has grown appreciably which lead to most of the marketers nowadays use placements as their marketing strategy. Therefore, this research aim to analyse the effectiveness of product placement in film. Experimental design was employed by 40 respondents in UCSI University for this study which was supported by the theories of the Hidden Message and the Character-Product Interaction (CPI). Correlation between product placement in film, purchase intention and brand attitude were found significant. Brand attitude and the purchase intention after exposed to product placement have higher findings among others. Moreover, purchase intention and brand attitude of respondents both increased after being exposed towards product placement. Limitation were taken in account in terms of demographic, efficiency and extensive. Future researchers are suggested to conduct their studies with a larger sampling size, a longer duration and to conduct the study with different categories of product to provide a more accurate result for the improvement of marketers. Hence, marketers were suggested to use product placement in film in order to increase the purchase intention and positive brand attitude of audiences.Students generally have positive purchase intention and brand attitude on product placement in film no matter before or after the exposure to the selected movie Jurassic World.
植入式广告以其高效的效果在国际电影行业中得到了广泛的应用。在过去的20年里,植入式广告的实践有了明显的增长,这导致大多数营销人员现在使用植入式广告作为他们的营销策略。因此,本研究旨在分析植入式广告在电影中的有效性。本研究采用UCSI大学40名被调查者的实验设计,并以隐含信息和角色-产品交互(CPI)理论为支撑。广告植入与消费者购买意愿、品牌态度之间存在显著相关。广告植入后的品牌态度和购买意向的调查结果较高。此外,受访者在接触植入广告后的购买意愿和品牌态度均有所增加。考虑到人口、效率和广泛性方面的限制。建议未来的研究人员进行更大的样本量,更长的时间,不同类别的产品进行研究,为营销人员的改进提供更准确的结果。因此,建议营销人员在电影中使用植入式广告,以增加观众的购买意愿和积极的品牌态度。学生在看过所选电影《侏罗纪世界》之前或之后,对电影植入式广告的购买意愿和品牌态度普遍是积极的。
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引用次数: 1
Netizens’ Political Engagement in Malaysia: Impact of Anti Fake News Act 2018 马来西亚网民的政治参与:2018年反假新闻法的影响
Pub Date : 2019-05-31 DOI: 10.22452/jpmm.vol21no1.6
Rabiah Adawiah Abu Seman, N. Laidey, Rizwanah Shouket Ali
The 14th Malaysia General Elections (GE14) in 2018 witnessed a historic victory for the opposition party led by Tun Mahathir Mohamed against the 60 years government holding party; BN coalition. Concurrently, it also witnessed social media tools; WhatsApp and Facebook as the most dominant and effective messaging tools, but also a source of fake and unverified news; followed by blogs and other sources. Prior to the election, the Anti-Fake News Act 2018 had been enforced in April 2018 where any creation, offering, publishing, distribution or dissemination of fake news is a crime. This research explores the effect of Anti-Fake News Act 2018 on netizens' political engagement through Facebook and Whatsapp during the 14th Malaysia General Election 2018 with impulsivity and habitual conduct as moderators. Data has been collected from 556 participants through online survey based on a framework integrating Theory of Planned Behaviour (TPB) and Self Control Theory (SCT). Limited studies have tested the integration of TPB and SCT on knowledge about Anti-Fake News Act 2018 and political engagement. The findings of the study explain the influence of knowledge, impulsivity and habitual conduct on political engagement among Malaysian netizens through Facebook and Whatsapp during the GE14. Political engagement intensity has changed consequently after the Anti-Fake News Act 2018’s enforcement due to impulsivity. This study further adds to the literature in the area of online political participation and cyber law; uncovering the role of impulsivity and habitual conduct on netizens’ political engagement, suggesting the basis for future research in this phenomenon.
在2018年的第14届马来西亚大选中,敦马哈迪领导的在野党战胜了拥有60年历史的执政党,取得了历史性的胜利;BN联盟。同时,它也见证了社交媒体工具;WhatsApp和Facebook是最主要、最有效的通讯工具,但也是虚假和未经证实的新闻的来源;随后是博客和其他来源。在选举之前,2018年4月实施了2018年反假新闻法,其中任何创建,提供,出版,分发或传播假新闻都是犯罪行为。本研究探讨了2018年反假新闻法对网民在2018年第14届马来西亚大选期间通过Facebook和Whatsapp进行政治参与的影响,作为版主的冲动和习惯性行为。在计划行为理论(TPB)和自我控制理论(SCT)相结合的框架下,通过在线调查收集了556名参与者的数据。有限的研究测试了TPB和SCT对2018年反假新闻法知识和政治参与的整合。研究结果解释了在第14届大选期间,知识、冲动和习惯性行为对马来西亚网民通过Facebook和Whatsapp进行政治参与的影响。因此,在《2018年反假新闻法》实施后,由于冲动,政治参与强度发生了变化。本研究进一步补充了网络政治参与和网络法律领域的文献;揭示了冲动性和习惯性行为对网民政治参与的影响,为今后对这一现象的研究提供了基础。
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引用次数: 2
The Beginnings of European Filmmaking in Siam 欧洲电影在暹罗的开端
Pub Date : 2019-05-31 DOI: 10.22452/jpmm.vol21no1.3
Alexander J. Klemm
In 1908 the Danish company Nordisk Film sent cinematographer Ludvig Lippert on a journey to the East. His itinerary included Siam, where he shot impressions of Bangkok and the celebration of the 40-year jubilee of the reign of King Chulalongkorn. European photographers had been coming to Siam since the 1860s, documenting people, places, and culture, but Lippert’s visit marked the first time that a European filmmaker came to Siam on a mission to make scenic films, commonly known as ‘scenics’, meant for distribution in Europe. Between 1910 and 1913 the French company Pathé Frères also produced its first scenics in Siam. Thus, before the outbreak of World War I, film productions by Nordisk Film and Pathé Frères constituted the first cinematic representations of Siam. Most of these scenics have been lost because of the brittleness of early celluloid and the turmoil of history. As a consequence, there no in-depth academic discussion about them has taken place. This paper seeks to close this research gap. By way of contextualizing the Nordisk Film and Pathé Frères productions, outlining relevant film-historic circumstances, and drawing connections to 19th-century representations of Siam in photography, the paper offers insights into the beginnings of European filmmaking in Siam and makes an original contribution to the study of western portrayals of this Southeast Asian nation.
1908年,丹麦诺德电影公司派摄影师路德维格·利珀特去东方旅行。他的行程包括暹罗,在那里他拍摄了曼谷和朱拉隆功国王统治40周年的庆祝活动。自19世纪60年代以来,欧洲摄影师一直来到暹罗,记录人物、地点和文化,但利伯特的访问标志着欧洲电影制作人第一次来到暹罗,拍摄风景电影,通常被称为“风景”,旨在在欧洲发行。1910年至1913年间,法国公司path frires也在暹罗制作了第一批风景画。因此,在第一次世界大战爆发之前,诺德电影公司和path frires的电影作品构成了暹罗的第一部电影作品。由于早期赛璐珞的脆弱和历史的动荡,这些风景大多已经丢失了。因此,学界并没有对它们进行深入的讨论。本文试图缩小这一研究差距。通过将诺德电影和path frires电影制作的背景化,概述相关的电影历史环境,并将其与19世纪暹罗摄影的表现联系起来,本文提供了对欧洲暹罗电影制作起源的见解,并为研究这个东南亚国家的西方形象做出了原创性贡献。
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引用次数: 0
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