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PENGARUH PEMASARAN LANGSUNG TERHADAP PERILAKU KONSUMEN BISNIS MENGGUNAKAN MEETING PACKAGE DI GRAND TJOKRO HOTEL BANDUNG 在万隆大TJOKRO酒店举行的包装会议对企业消费者行为的直接影响
Pub Date : 2019-11-07 DOI: 10.37339/E-BIS.V3I2.123
Dian Candra Fatihah, Dewi Rani Desmawati
This research is aimed to determine The Influence of Direct Marketing to Business Consumer Behavior Using Meeting Package at Grand Tjokro Hotel Bandung. Respondents from this research are 44 consumers selected by simple random sampling. This research used quantitative methods with approach descriptive analysis. Data was collected through survey, questionnaires and interviews. The test results validity and reliability variables X and Y are valid and reliable. The data analysis used statistical test of correlation pearson product moment and the coefficient of determination. Calculated used SPSS version 21. The data of this research is obtained from consumer data Grand Tjokro Hotel Bandung. From the result obtained correlation coefficient of 0,633. This tells that there is strong relation between Direct Marketing of Business Consumer Behavior. The influence of Direct Marketing to Business Consumer Behavior to 40,0% and remaining 60,0% is influenced by other factors not examined. The problems are competition between hotels is very tight, lack of coordination between sales. The suggestions given to fix the problem are 1) Do a better promotion to attract the attention of consumers; 2) Evaluation between Manager and Sales especially in Sales and Marketing Division.
本研究旨在确定直接营销对企业消费者行为的影响使用会议包在万隆大卓酒店。本研究的调查对象为44名消费者,采用简单随机抽样的方法。本研究采用定量方法和接近描述性分析。通过调查、问卷调查和访谈等方式收集数据。检验结果效度和信度变量X、Y均为有效信度。数据分析采用相关性、pearson积矩和决定系数的统计检验。计算使用SPSS版本21。本研究的数据来自万隆大Tjokro酒店的消费者数据。由此得出相关系数为0.633。这说明直接营销与企业消费者行为之间存在着很强的联系。直接营销对企业消费者行为的影响为40.0%,剩余的6.0%受到其他因素的影响。问题是酒店之间的竞争非常激烈,销售之间缺乏协调。解决这个问题的建议是:1)做更好的促销来吸引消费者的注意力;2)经理和销售之间的评估,特别是在销售和市场部门。
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引用次数: 1
PUASKAH PELANGGAN TOL TERHADAP TRANSAKSI NON TUNAI? (Survey Pada Gerbang Tol Pasteur, Purbaleunyi Bandung)
Pub Date : 2019-11-07 DOI: 10.37339/E-BIS.V3I2.125
Indri Mayasari
This study aims to determine the effect of changing cash transactions to non-cash on customer satisfaction at the Pasteur Purbaleunyi Bandung Toll Gate. This research used descriptive quantitative method with 100 respondents. SPSS version 25 was used to analyze the data and Simple Linier Regression Test and Pearson Product Moment Correlationas the analysis technique. The result are value of t result> t table, that is 14,862 > 1,661. And the result of Adjust R Square analysis are value of R Square Coefficient are 0,693 or 69,3%. It’s mean that non cash transactions has a significant effect on customer satisfaction at Pasteur Toll Gate.
本研究旨在确定万隆收费站将现金交易改为非现金交易对顾客满意度的影响。本研究采用描述性定量方法,调查对象为100人。采用SPSS version 25对数据进行分析,采用简单线性回归检验和Pearson积差相关分析技术。结果为t result> t table的值,即14862 > 1661。调整R方分析结果表明,R方系数值为0.693,占69.3%。这意味着非现金交易对巴斯德收费站的顾客满意度有显著影响。
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引用次数: 0
ANALISIS KEPUASAN KONSUMEN UNTUK MENINGKATKAN VOLUME PENJUALAN KEDAI KOPI KALA SENJA 对消费者满意度的分析,以在日落时增加咖啡馆的销量
Pub Date : 2019-11-07 DOI: 10.37339/E-BIS.V3I2.124
L. Sumartini, Dini Fajriany Ardining Tias
The development of the coffee shop business is influenced by the socio-economic development of the community and lifestyle changes. This condition is spurring for the growth of coffee shops by carrying the concept of modernization in an effort to increase consumer satisfaction. The level of customer satisfaction can be measured using the instruments of tangible dimensions, reliability, responsiveness, assurance, and empathy. The level of satisfaction measurement is done by using a questionnaire and 5 dimensions of quality measurement. Consumer satisfaction is a large value of expectations so that consumers feel their needs are met. Achieving satisfaction by 81.40%. impact on increasing sales. A high level of customer satisfaction can increase sales volume by 41.9% and the following month it rises to 49.50%. The data shows that customer satisfaction is one of the factors that can increase sales volume.
咖啡店业务的发展受到社区社会经济发展和生活方式变化的影响。这种情况通过携带现代化的概念,以提高消费者的满意度,刺激了咖啡店的发展。客户满意度的水平可以使用有形维度、可靠性、响应性、保证和移情的工具来测量。满意度的测量采用问卷调查和5个维度的质量测量来完成。消费者满意是一种价值较大的期望值,使消费者感到自己的需求得到了满足。满意度达到81.40%。对增加销售的影响。高水平的客户满意度可以使销售量增加41.9%,下个月上升到49.50%。数据显示,顾客满意度是提高销售量的因素之一。
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引用次数: 20
ANALISIS RASIO DAN ECONOMIC VALUE ADDED (EVA) UNTUK MENILAI KINERJA KEUANGAN PT. HM. SAMPOERNATbk. TAHUN 2014 - 2016 比较比率和经济价值加分析来评估PT. HM的财务表现。SAMPOERNATbk。2014 - 2016年
Pub Date : 2019-10-06 DOI: 10.37339/E-BIS.V3I1.118
Wakhid Yuliyanto, Firgian Rafingki
This purpose of this research is to identify the  financial performance based on the result of calculation Analisys Ratio and Economic Value Added ( EVA ) in the financial report of PT. HM. Sampoerna Tbk period 2014 – 2016 because of in every annual report there was un explaining how condition of financial performance of this company .This research it is a quantitative descriptive research. The method used was Analysis Ratio and Economic Value Added (EVA). Analysis Ratio used was Liquidity Ratio (Current Ratio,Quick Ratio,Cash Ratio), Solvability Ratio (Debt to Assests Ratio, Debt to Equity Ratio), Activity Ratio (Inventory Turn Over Ratio, Total Assets Turn Over) and Profitability Ratio (Return On Assest, Return On Equity). For the result of the calculation Analysis Ratio the company in condition good condition of the financial performance if  assess from Liquidity Ratio, Solvability Ratio, Activity Ratio and Profitability Ratio because of the result was over average of a kind industry. Meanwhile the result which is used was EVA in period 2014 – 2016 the result all of them positive value which mean there is value added which is  indication PT. HM. Sampoerna Tbk in good condition of the financial performance. Based on result of the analysis overall financial performance of PT. HM. Sampoerna Tbk. in 2014 – 2016 is good with revenue increase every year. However the company has not maximized fund resources to making a profit.
本研究的目的是根据PT. HM财务报告中分析比率和经济增加值(EVA)的计算结果来识别财务绩效。Sampoerna Tbk期间2014 - 2016,因为在每个年度报告中都没有解释该公司的财务业绩状况。这项研究是一项定量描述性研究。采用分析法和经济增加值法。分析比率采用流动性比率(流动比率、速动比率、现金比率)、偿债能力比率(资产负债率、资产负债率)、活动比率(存货周转率、总资产周转率)和盈利比率(资产报酬率、净资产报酬率)。对于分析比率的计算结果,由于结果高于同类行业的平均水平,因此从流动性比率、偿债能力比率、活动性比率和盈利能力比率四个方面来评估财务业绩状况良好的公司。同时使用的结果是2014 - 2016年期间的EVA,结果都是正值,这意味着有增加值,这是指示PT. HM。Sampoerna Tbk的财务表现良好。基于对PT. HM.整体财务业绩的分析结果。Sampoerna Tbk。2014 - 2016年是不错的,收入每年都在增长。然而,公司并没有最大限度地利用资金资源来盈利。
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引用次数: 0
ANALISIS PERPUTARAN PIUTANG, PIUTANG RATA-RATA DAN RASIO PIUTANG ATAS PENDAPATAN TERHADAP PROFITABILITAS PADA PDAM TIRTA BUMI SENTOSA KABUPATEN KEBUMEN 分析了债务周转率、平均应收账款与收入收入与可服务性的比率
Pub Date : 2019-06-07 DOI: 10.37339/E-BIS.V3I2.122
Wenny Marlini, Mega Widya Utami
To determine the effectiveness of the management of accounts receivable, one of them by looking at the management of accounts receivable that is by calculating receivables turnover, average accounts receivable and the ratio of revenue. The calculation aims to determine how the performance of its receivables management. PDAM to manage accounts still less than optimal seen from the accounts receivable turnover decreased means that the longer the company's capital back into cash, average accounts receivable increase means the greater the greater the age of accounts receivable collectibility of accounts receivable and ratio of receivables from increased revenues and reduced income when receivables increase.  The solution is to give the author PDAM must control receivables and anticipate the existence of doubtful receivables, then the company needs to provide policies in collection of accounts receivable which the company hopes that customers deposit the payment on time. Results calculation accounts receivable turnover in 2012 was amounted to 5,7 times, and in 2013 was amounted to 5.3 times the mean decreases, average accounts receivable in 2012 was amounted 63 days and in 2013 was amounted to 69 days means increased, and the ratio of receivables on income in 2012 was amounted to 0.1744% and in 2013 was amounted to 0.1888% mean increase. Receivables increased revenue decreased. Results of analysis of receivables turnover PDAM Tirta Bumi Sentosa Kabupaten Kebumen not good, average receivables including unfavorable, and the ratio of receivables on income analysis results are less good too. It can be concluded that the receivables on PDAM Tirta Bumi Sentosa Kabupaten Kebumen not good.
要确定应收账款管理的有效性,其中之一就是看应收账款管理,即通过计算应收账款周转率、平均应收账款与收入的比率。计算的目的在于确定其应收款管理绩效如何。PDAM管理的账户仍然少于最优,从应收账款周转率下降意味着公司资金回笼现金的时间越长,平均应收账款增加意味着应收账款的年限越大,应收账款的可回收性和应收账款的比例越大,应收账款收入增加时收入减少,应收账款增加时收入减少。解决方案是给作者PDAM必须控制应收账款,并预期存在可疑的应收账款,然后公司需要提供应收账款催收政策,公司希望客户按时存款付款。结果计算2012年应收账款周转率为5、7倍,2013年为5.3倍,平均减少,2012年平均应收账款为63天,2013年为69天,平均增加,2012年应收账款占收入的比例为0.1744%,2013年为0.1888%,平均增加。应收账款增加,收入减少。应收账款周转分析结果PDAM Tirta Bumi圣淘沙Kabupaten Kebumen不佳,平均应收账款包括不佳,应收账款比率对收益分析结果也不佳。由此可以得出结论,PDAM上的应收账款Tirta Bumi Sentosa Kabupaten Kebumen并不好。
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引用次数: 1
ANALISIS DAMPAK EFEK BERGANDA PADA PANTAI SUWUK DI DESA TAMBAK MULYO KECAMATAN PURING KABUPATEN KEBUMEN
Pub Date : 2019-06-06 DOI: 10.37339/E-BIS.V3I1.114
Indah Rohyani, Dewi Noorsanti, Siti Nur Azizah, Sri Wahyuningsih
Suwuk Beach is one of the leading coastal tourism destinations in Kebumen Regency. In 2018 Suwuk beach is still an attractive destination for tourists with 287,085 tourists. This can bring economic benefits to the people in the Suwuk coastal area. To determine the impact of the economy, the researchers used a multiplier effect formula. The results found in this study are the multipliyer's effect on type I and II, namely Multiplier Effect 2.44, Keynesian Local Income Multiplier 1.2 and Ratio Income Multiplier of 1.6 so that tourism activities have an economic impact on people's income.
Suwuk海滩是科布门摄政的主要沿海旅游目的地之一。2018年,苏乌克海滩仍然是一个吸引游客的目的地,有287,085名游客。这可以给苏乌克沿海地区的人民带来经济效益。为了确定经济的影响,研究人员使用了乘数效应公式。本研究发现的结果是乘数对第一类和第二类的效应,即乘数效应2.44,凯恩斯地方收入乘数为1.2,比收入乘数为1.6,从而使得旅游活动对人们的收入产生经济影响。
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引用次数: 2
ANALISIS KONTRIBUSI ALOKASI DANA PENDIDIKAN TERHADAP PROGRAM PENINGKATAN MUTU PENDIDIKAN ANAK USIA DINI (PAUD) PADA DINAS PENDIDIKAN KABUPATEN KEBUMEN 分析教育基金对儿童教育质量改善计划(PAUD)教育项目的贡献
Pub Date : 2019-06-06 DOI: 10.37339/E-BIS.V3I1.119
Kardianto Indra Purnomo
This research intends to know how much contribution of funding allocation to the program improving  quality of early childhood education. This is based on the program of improving quality of early childhood education is closely related to the allocation of funds provided. Starting from the problems,the purpose of this research are  to know how much contribution and effectiveness of funding allocation to the program improving quality of early childhood education. The method used in this research is descriptive research method with quantitative approach. While the data collection method used are observation, questionnaire and documentation. The result of this reseach concluded that contribution of funding allocation to the program improving quality of early childhood education included in the medium (enough) category with the percentage of 46,69% each year. While the effectiveness of the quality improvement program of early childhood with the percentage of 82,6% included in the very effective category.
本研究旨在了解拨款对提高幼儿教育质量的贡献有多大。这是根据与提高幼儿教育质量密切相关的方案拨款提供的。从问题出发,本研究的目的是了解资金分配对提高幼儿教育质量项目的贡献和有效性。本研究采用的方法是描述性研究方法和定量研究方法。采用的数据收集方法为观察法、问卷调查法和文献法。本研究的结果表明,用于提高幼儿教育质量的项目的资金分配贡献包括中等(足够)类别,每年的比例为46.69%。而儿童早期质量改善计划的有效性有82.6%的百分比被列入非常有效的类别。
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引用次数: 1
PENGARUH DISIPLIN KERJA TERHADAP KINERJA PEGAWAI PADA PT WOM FINANCE KEBUMEN 工作纪律对PT WOM FINANCE需求的员工绩效的影响
Pub Date : 2019-06-06 DOI: 10.37339/E-BIS.V3I1.111
Blandina Hendrawardani, Joko Sukamto
Companies in achieving organizational goals requires human resources with high performance. Sophistication teknoloogi owned by the company does not mean anything if they are not supported by adequate human resources. This study aimed to determine the effect of labor discipline on the performance of employees at PT WOM Finance Kebumen. The method used is descriptive quantitative method. The analytical method used is the Spearman rank correlation and coefficient of determination. The results showed that employee discipline and performance of employees at PT WOM Finance Kebumen are in either category in number 80,63% and 80%. The relationship between the variables of labor discipline with the performance of employees amounted to 0,833 at the 5% significance level that the degree is very strong relationship in a positive direction. The coefficient of determination showed 0.682 which means that the variable is explained by the variable performance of employees working discipline by 68.2% and the remaining 21.8% is explained by other factors beyond the study.  
公司在实现组织目标时需要高绩效的人力资源。如果没有足够的人力资源支持,公司拥有的先进技术就没有任何意义。本研究旨在确定劳动纪律对PT WOM财务科伯门员工绩效的影响。采用描述性定量方法。分析方法采用斯皮尔曼秩相关法和决定系数法。结果表明,PT WOM财务科伯门员工的员工纪律和绩效分别为80%、63%和80%。劳动纪律各变量与员工绩效之间的关系在5%的显著性水平上达到0.833,在正向的程度上是非常强的关系。决定系数为0.682,即该变量被员工工作纪律的可变绩效所解释的比例为68.2%,其余21.8%被研究之外的其他因素所解释。
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引用次数: 1
IMPLEMENTASI MATRIK EFE, MATRIK IFE, MATRIK SWOT DAN QSPM UNTUK MENENTUKAN ALTERNATIF STRATEGI GUNA MENINGKATKAN KEUNGGULAN KOMPETITIF BAGI USAHA PRODUKSI KELOMPOK BURUH PEMBATIK DI KESER NOTOG PATIKRAJA BANYUMAS 采用EFE MATRIK、MATRIK IFE、MATRIK SWOT和QSPM的替代战略,为BANYUMAS的KESER NOTOG patikking BANYUMAS的伐木工小组生产竞争优势
Pub Date : 2019-06-06 DOI: 10.37339/E-BIS.V3I1.115
Sulasih Sulasih
The purpose of this research is to know the external and internal environmental factors by using the EFE and IFE matrix that lead to the competition changes and seek the alternative strategies by applying SWOT matrix as well as by specifying or selecting the most appropriate strategy through QSPM at Batik Labor Group Production on Keser Notog , Patikraja, Banyumas. This research implemented descriptive research based on the case study that applied qualitative and quantitative approach. The data collection related to the research was accomplished in several stages. It was started by interviews or Focus Group Discussion (FGD) by providing questionnaires to the concerned stakeholders. The data analysis was conducted through Internal Factor Evaluation (IFE) Matrix; External Factor Evaluation Matrix (EFE) Matrix; Strength, Weakness, Opportunity, Threat (SWOT); and Quantitative Strategic Planning Matrix (QSPM). The results of this study shows that the strategy on creating a unique styles and motifs of batik is the best alternative strategy to be implemented in Batik Labor Groups Production on Keser Notog, Patikraja, Banyumas, Central Java with the TAS value of 6.22 for QSPM matrix. This strategy is the most appropriate approach to be implemented to enhance the competitive advantage to face the various kinds of threats and weaknesses and to strengthen the competitiveness in business production of Batik in Keser Notog, Patikraja, Banyumas, Central Java.
本研究的目的是通过使用EFE和IFE矩阵来了解导致竞争变化的外部和内部环境因素,并通过应用SWOT矩阵寻求替代策略,以及通过指定或选择最合适的策略通过QSPM在Keser Notog, Patikraja, Banyumas的蜡染劳动集团生产。本研究在个案研究的基础上,采用定性与定量相结合的方法进行描述性研究。与研究相关的数据收集分几个阶段完成。它以访谈或焦点小组讨论(FGD)开始,向有关持份者提供问卷。采用内部因素评价(IFE)矩阵进行数据分析;外部因素评价矩阵;优势,劣势,机会,威胁(SWOT);定量战略规划矩阵(QSPM)。研究结果表明,在中爪哇省Keser Notog、Patikraja、Banyumas的蜡染劳动群体生产中,创造独特的蜡染风格和图案策略是最佳的替代策略,其QSPM矩阵的TAS值为6.22。这一战略是要实施的最合适的方法,以提高竞争优势,面对各种威胁和弱点,并加强在Keser Notog, Patikraja, Banyumas,中爪哇的蜡染业务生产的竞争力。
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引用次数: 3
PELAKSANAAN PROGRAM TAX AMNESTY DALAM RANGKA MENINGKATKAN KEPATUHAN WAJIB PAJAK BADAN 实施税务特赦计划以增加合规
Pub Date : 2018-11-20 DOI: 10.37339/e-bis.v2i2.84
Ira Murweni, Gunardi .
Tax Amnesty is one type of government policy that is used to accelerate economic growth and restructuring through the transfer of assets, which will affect domestic liquidity improvements, improve rupiah exchange rate, decrease interest rates, and increase investment, and increase tax revenues, others will be used for development financing. This study aims to measure the extent to which the success of the tax amnesty program implemented by the Government of the Republic of Indonesia during the period 2016 - 2017 in order to improve compliance with corporate taxpayers. The research method used in this research is quantitative descriptive by using secondary data that is the amount of tax amnesty fund receipt during Period I: from the date of enactment until September 30, 2016; Period II: From October 1, 2016 to December 31, 2016, and Period III: from 1 January 2017 to 31 March 2017 and the amount of corporate and personal taxpayers attending the program. Tests conducted on the amount of tax agencies that make the redemption of property and the number of applicant’s tax amnesty program with the amount of tax amnesty and tax revenue in the same period. While the analysis of research data used is multiple linear regression analysis at a significant level α = 0.05 with the number of samples as many as 32 secondary data processed with SPSS software version 21 for Windows. Results The results of the t-independent test show that the implementation of the tax amnesty program is generally effective in improving taxpayer compliance.
税收特赦是一种政府政策,用于通过资产转移来加速经济增长和重组,这将影响国内流动性改善,改善印尼盾汇率,降低利率,增加投资,增加税收,其他将用于发展融资。本研究旨在衡量印度尼西亚共和国政府在2016年至2017年期间实施的税收特赦计划的成功程度,以改善企业纳税人的合规性。本研究采用的研究方法是定量描述,使用二手数据,即第一期税收特赦基金收款金额:自颁布之日起至2016年9月30日;第二阶段:2016年10月1日至2016年12月31日,第三阶段:2017年1月1日至2017年3月31日,以及参加该计划的企业和个人纳税人的数量。以同一时期的税收赦免金额和税收收入,对进行财产赎回的税务机关数量和申请人的税收赦免计划数量进行了测试。而对研究数据的分析采用多元线性回归分析,在显著水平α = 0.05下,样本数量多达32个,使用SPSS软件21 for Windows处理。结果t独立检验结果表明,税收特赦计划的实施对提高纳税人的合规性总体上是有效的。
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引用次数: 2
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