Pub Date : 2015-04-01DOI: 10.4018/IJKSR.2015040101
M. Matiatou
The primary objective of this paper is to explore internal branding as a corporate philosophy: assess the relevance of its values, evaluate the tactics implemented, the nature of the internal communications involved, the outcomes thereof and its role as critical bridge over vision, culture and image gaps. It also aims at bringing awareness on failure possibilities and risks involved when internal constituencies do not fulfill their role as brand ambassadors. Following an overview of the internal branding methodology and literature, perceptions of employees on internal brand communication practices are captured and matched to aspirations, missions and values in different companies. Internal communication and branding outcomes are organically attached to the nexus of corporate identity; alignment of values and beliefs promotes brand identification, integrates practices, boosts loyalty and helps the organization speak in one voice. While some companies have managed to exemplify this strategy through honest and consistent efforts, it is unsafe to generalize the assumption across different industries that normally fail to undertake effective internal branding initiatives through their corporate communication department to strengthen their brands. It is therefore worth evaluating methods that can align theory, intentions and practice.
{"title":"From Internal Branding to Cultural Transformation: A Virtuous Circle","authors":"M. Matiatou","doi":"10.4018/IJKSR.2015040101","DOIUrl":"https://doi.org/10.4018/IJKSR.2015040101","url":null,"abstract":"The primary objective of this paper is to explore internal branding as a corporate philosophy: assess the relevance of its values, evaluate the tactics implemented, the nature of the internal communications involved, the outcomes thereof and its role as critical bridge over vision, culture and image gaps. It also aims at bringing awareness on failure possibilities and risks involved when internal constituencies do not fulfill their role as brand ambassadors. Following an overview of the internal branding methodology and literature, perceptions of employees on internal brand communication practices are captured and matched to aspirations, missions and values in different companies. Internal communication and branding outcomes are organically attached to the nexus of corporate identity; alignment of values and beliefs promotes brand identification, integrates practices, boosts loyalty and helps the organization speak in one voice. While some companies have managed to exemplify this strategy through honest and consistent efforts, it is unsafe to generalize the assumption across different industries that normally fail to undertake effective internal branding initiatives through their corporate communication department to strengthen their brands. It is therefore worth evaluating methods that can align theory, intentions and practice.","PeriodicalId":296518,"journal":{"name":"Int. J. Knowl. Soc. Res.","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2015-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124558765","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2015-04-01DOI: 10.4018/IJKSR.2015040106
Petr Michalík
When using simulation experiments in classes, it sometimes happens that students, after creating a simulation model, execute the simulation in order to verify the behaviour and working principle of an electronic circuit, but find that the outputs are completely different from the theoretical assumptions. The problem hardly ever lies in the model being erroneously assembled, but is usually caused by the simulation being run with default initial conditions whose suitability has not been verified with regard to achieving the intended educational objective. The same situation is also experienced by teachers using simulations of electronic systems in their classes. The situation described above can negatively influence secondary-school students' attitude towards computer simulations and give the false impression that simulations do not work well. The aim of this article is not only to warn teachers and others interested in simulations of electronic circuits about such a situation, but also to demonstrate its possible solution with an illustrative example.
{"title":"Behaviour of an Educational Simulation Model Depending on the Initial Conditions of the Simulation","authors":"Petr Michalík","doi":"10.4018/IJKSR.2015040106","DOIUrl":"https://doi.org/10.4018/IJKSR.2015040106","url":null,"abstract":"When using simulation experiments in classes, it sometimes happens that students, after creating a simulation model, execute the simulation in order to verify the behaviour and working principle of an electronic circuit, but find that the outputs are completely different from the theoretical assumptions. The problem hardly ever lies in the model being erroneously assembled, but is usually caused by the simulation being run with default initial conditions whose suitability has not been verified with regard to achieving the intended educational objective. The same situation is also experienced by teachers using simulations of electronic systems in their classes. The situation described above can negatively influence secondary-school students' attitude towards computer simulations and give the false impression that simulations do not work well. The aim of this article is not only to warn teachers and others interested in simulations of electronic circuits about such a situation, but also to demonstrate its possible solution with an illustrative example.","PeriodicalId":296518,"journal":{"name":"Int. J. Knowl. Soc. Res.","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2015-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131729352","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2015-04-01DOI: 10.4018/IJKSR.2015040105
Michelle Nicólas Nourdin, M. Quintana
Videogames have taken an important role on children and adolescents through the years and gradually took a significant gap in education, leaving out its playful look at leisure. Particularly in Chile, thanks to the integration of Information and Communication Technologies ICT, several tools like didactic presentation programs or mobile apps facilitate the teaching and learning process of a second language like English. The aim of this research is to describe the design of an educative videogame and to describe the validation process of the Word-y contents which are associated to learning vocabulary in English. The design has been developed using the incremental prototype model' using the free version of Construct2 software. As projections, the future work implies improve the first prototype applying a content survey to 30 English teachers and users.
{"title":"Design and Content Description of Educational Videogame Word-y to Learn English as a Second Language","authors":"Michelle Nicólas Nourdin, M. Quintana","doi":"10.4018/IJKSR.2015040105","DOIUrl":"https://doi.org/10.4018/IJKSR.2015040105","url":null,"abstract":"Videogames have taken an important role on children and adolescents through the years and gradually took a significant gap in education, leaving out its playful look at leisure. Particularly in Chile, thanks to the integration of Information and Communication Technologies ICT, several tools like didactic presentation programs or mobile apps facilitate the teaching and learning process of a second language like English. The aim of this research is to describe the design of an educative videogame and to describe the validation process of the Word-y contents which are associated to learning vocabulary in English. The design has been developed using the incremental prototype model' using the free version of Construct2 software. As projections, the future work implies improve the first prototype applying a content survey to 30 English teachers and users.","PeriodicalId":296518,"journal":{"name":"Int. J. Knowl. Soc. Res.","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2015-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124023913","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2014-10-01DOI: 10.4018/IJKSR.2014100104
L. Varela-Candamio, I. Novo-Corti
The use of technology is widespread in all areas of life, particularly among young people and particularly in learning environments. In this sense, college students have incorporated these technologies in different media and used them for many years. The use of ICT among students taking the same subjects is very different because of the sociological diversity thereof and, in particular, their different cultures and countries. This is the case of Erasmus students, who must take the same subjects and with the same instruments than the national ones. Although both groups must show the same academic performance, their conditions are very diverse, including difficulties related to language. This article analyzes the relationship between learning styles active, reflexive, theoretical and pragmatic and the use of ICT in training university students, comparing between Erasmus and domestic ones. The REATIC survey was conducted among 37 third-year students from the Faculty of Economics and Business of the University of A Coruna Spain, distinguished four different modules: knowledge of ICT, use of ICT, assessment of ICT and ICT as learning style. Results showed differences in all modules and especially in the last module that analyzes the use of ICT for learning.
{"title":"Influence of Cultural Conditions on the Use of ICT for Learning: Differences among Erasmus and National Students at Spanish University","authors":"L. Varela-Candamio, I. Novo-Corti","doi":"10.4018/IJKSR.2014100104","DOIUrl":"https://doi.org/10.4018/IJKSR.2014100104","url":null,"abstract":"The use of technology is widespread in all areas of life, particularly among young people and particularly in learning environments. In this sense, college students have incorporated these technologies in different media and used them for many years. The use of ICT among students taking the same subjects is very different because of the sociological diversity thereof and, in particular, their different cultures and countries. This is the case of Erasmus students, who must take the same subjects and with the same instruments than the national ones. Although both groups must show the same academic performance, their conditions are very diverse, including difficulties related to language. This article analyzes the relationship between learning styles active, reflexive, theoretical and pragmatic and the use of ICT in training university students, comparing between Erasmus and domestic ones. The REATIC survey was conducted among 37 third-year students from the Faculty of Economics and Business of the University of A Coruna Spain, distinguished four different modules: knowledge of ICT, use of ICT, assessment of ICT and ICT as learning style. Results showed differences in all modules and especially in the last module that analyzes the use of ICT for learning.","PeriodicalId":296518,"journal":{"name":"Int. J. Knowl. Soc. Res.","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2014-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129198842","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2014-10-01DOI: 10.4018/IJKSR.2014100105
I. Novo-Corti, María Barreiro-Gen
This paper deals with the mobile technology as a new competitor in some hitherto quite closed markets. Particularly, digital photo camera market was until now widely focused into a few multinational firms, operating in international oligopolistic markets. The mobile smartphones technology leads to use the same device for quite different issues. The smartphones technology allows to use the same device for quite different issues. Although the purpose of most consumers when buying this kind of articles, is to use it for its main use, that is to say, for voice communication, step by step new applications and uses are being discovered as very useful. Even when mobile phone devices are not so good as the original devices for a particular use, they have a very important advantage: all in one, it means that if consumers are able to have several different uses with the same device, they probably choose this option than the "best quality" one provided for a lot of different devices, with much better results, because those better results are inevitably linked to the need of bearing several devices, which is not very comfortable. Moreover the "just in time" or "in situ" needs, can be covered for some devices which are not always in the hands of users. Then a new branch of competition linked more to immediacy than to the quality arises, particularly for youngest. This paper provides a theoretical based survey on market and competition theory, to understand some key points for explaining the smartphones success as a competitor in digital camera market. Results have shown that mobile cameras not only have started to compete with digital cameras unexpectedly, breaking established barriers in traditional oligopolies, but also they are one step ahead.
{"title":"Competition, Oligopoly, Barriers and Searching Up New Markets: Do Smartphones Win the Battle to Digital Cameras?","authors":"I. Novo-Corti, María Barreiro-Gen","doi":"10.4018/IJKSR.2014100105","DOIUrl":"https://doi.org/10.4018/IJKSR.2014100105","url":null,"abstract":"This paper deals with the mobile technology as a new competitor in some hitherto quite closed markets. Particularly, digital photo camera market was until now widely focused into a few multinational firms, operating in international oligopolistic markets. The mobile smartphones technology leads to use the same device for quite different issues. The smartphones technology allows to use the same device for quite different issues. Although the purpose of most consumers when buying this kind of articles, is to use it for its main use, that is to say, for voice communication, step by step new applications and uses are being discovered as very useful. Even when mobile phone devices are not so good as the original devices for a particular use, they have a very important advantage: all in one, it means that if consumers are able to have several different uses with the same device, they probably choose this option than the \"best quality\" one provided for a lot of different devices, with much better results, because those better results are inevitably linked to the need of bearing several devices, which is not very comfortable. Moreover the \"just in time\" or \"in situ\" needs, can be covered for some devices which are not always in the hands of users. Then a new branch of competition linked more to immediacy than to the quality arises, particularly for youngest. This paper provides a theoretical based survey on market and competition theory, to understand some key points for explaining the smartphones success as a competitor in digital camera market. Results have shown that mobile cameras not only have started to compete with digital cameras unexpectedly, breaking established barriers in traditional oligopolies, but also they are one step ahead.","PeriodicalId":296518,"journal":{"name":"Int. J. Knowl. Soc. Res.","volume":"68 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2014-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131392254","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2014-10-01DOI: 10.4018/IJKSR.2014100101
A. I. Al-Ghadir, Abdullatif M. AlAbdullatif, Aqil M. Azmi
The widespread usage of social media has attracted a new group of researchers seeking information on who, what and, where the users are. Some of the information retrieval researchers are interested in identifying the gender, age group, and the educational level of the users. The objective of this work is to identify the gender in the Arabic posts in the social media. Most of the works related to gender classification has been for English based content in the social media. Work for other languages, such as Arabic, is almost next to none. Typically people express themselves in the social media using colloquial, so this study is geared towards the identification of genders using the Saudi dialect of the Arabic language. To solve the gender identification problem the authors, a novel method called k-Top Vector k-TV, which is based on the k-top words based on the words occurrences and the frequency of the stems, was introduced. Part of this work required compiling a dataset of Saudi dialect words. For this, a well-known widely used social site was relied on. To test the system, we compiled 1200 samples equally split between both genders. The authors trained Support Vector Machine SVM and k-NN classifiers using different number of samples for training and testing. SVM did a better job and achieved an accuracy of 95% for gender classification.
{"title":"Gender Inference for Arabic Language in Social Media","authors":"A. I. Al-Ghadir, Abdullatif M. AlAbdullatif, Aqil M. Azmi","doi":"10.4018/IJKSR.2014100101","DOIUrl":"https://doi.org/10.4018/IJKSR.2014100101","url":null,"abstract":"The widespread usage of social media has attracted a new group of researchers seeking information on who, what and, where the users are. Some of the information retrieval researchers are interested in identifying the gender, age group, and the educational level of the users. The objective of this work is to identify the gender in the Arabic posts in the social media. Most of the works related to gender classification has been for English based content in the social media. Work for other languages, such as Arabic, is almost next to none. Typically people express themselves in the social media using colloquial, so this study is geared towards the identification of genders using the Saudi dialect of the Arabic language. To solve the gender identification problem the authors, a novel method called k-Top Vector k-TV, which is based on the k-top words based on the words occurrences and the frequency of the stems, was introduced. Part of this work required compiling a dataset of Saudi dialect words. For this, a well-known widely used social site was relied on. To test the system, we compiled 1200 samples equally split between both genders. The authors trained Support Vector Machine SVM and k-NN classifiers using different number of samples for training and testing. SVM did a better job and achieved an accuracy of 95% for gender classification.","PeriodicalId":296518,"journal":{"name":"Int. J. Knowl. Soc. Res.","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2014-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125096835","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2014-10-01DOI: 10.4018/IJKSR.2014100102
Zeyad Haj Bakry, S. H. Bakry
The drive toward building global knowledge societies for peace and sustainable development is becoming of increasing importance. This paper attempts to identify human or people's responsibilities that need to be emphasized in order to achieve the goals of these societies. It introduces a framework for these responsibilities built upon a past knowledge society framework. Ethics is considered to be at the heart of the framework, which consists of three main types of responsibility: knowledge; social and intercultural. Eight main issues are considered to be associated with each main type. These issues have been debated among highly educated audience in Saudi Arabia for assessment and views. Each issue is considered from the viewpoints of: importance; current practice; and potential future improvement. The work hopes to explore people's responsibilities needed for the global knowledge societies, in order to enable their future promotion and enjoy their benefits.
{"title":"Identifying People's Responsibilities for the Global Knowledge Societies: A Framework and a Survey","authors":"Zeyad Haj Bakry, S. H. Bakry","doi":"10.4018/IJKSR.2014100102","DOIUrl":"https://doi.org/10.4018/IJKSR.2014100102","url":null,"abstract":"The drive toward building global knowledge societies for peace and sustainable development is becoming of increasing importance. This paper attempts to identify human or people's responsibilities that need to be emphasized in order to achieve the goals of these societies. It introduces a framework for these responsibilities built upon a past knowledge society framework. Ethics is considered to be at the heart of the framework, which consists of three main types of responsibility: knowledge; social and intercultural. Eight main issues are considered to be associated with each main type. These issues have been debated among highly educated audience in Saudi Arabia for assessment and views. Each issue is considered from the viewpoints of: importance; current practice; and potential future improvement. The work hopes to explore people's responsibilities needed for the global knowledge societies, in order to enable their future promotion and enjoy their benefits.","PeriodicalId":296518,"journal":{"name":"Int. J. Knowl. Soc. Res.","volume":"55 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2014-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131244493","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2014-10-01DOI: 10.4018/IJKSR.2014100103
H. Mora, M. T. S. Pont, G. Casado
New technologies have transformed teaching processes and enabled new ways of study and learning. In these activities, it is suspected that the students don't make good use of new available technologies or, in the best case, they are underused. The analysis of this issue with the design of strategies to correct any defects found is the motivation that supports the development of this work and the main purpose of it. Evaluate information search habits used by the student and analyse their deduct synthesis and processing capabilities of the results found. The researchers of this study are university teachers of first year subjects, which allows them to know the information search performances by students.
{"title":"Information Search Habits of First Year College Students","authors":"H. Mora, M. T. S. Pont, G. Casado","doi":"10.4018/IJKSR.2014100103","DOIUrl":"https://doi.org/10.4018/IJKSR.2014100103","url":null,"abstract":"New technologies have transformed teaching processes and enabled new ways of study and learning. In these activities, it is suspected that the students don't make good use of new available technologies or, in the best case, they are underused. The analysis of this issue with the design of strategies to correct any defects found is the motivation that supports the development of this work and the main purpose of it. Evaluate information search habits used by the student and analyse their deduct synthesis and processing capabilities of the results found. The researchers of this study are university teachers of first year subjects, which allows them to know the information search performances by students.","PeriodicalId":296518,"journal":{"name":"Int. J. Knowl. Soc. Res.","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2014-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127600020","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2014-07-01DOI: 10.4018/ijksr.2014070103
Lucie Rohlíková, Jana Vejvodová
One of the paths that lead to excellence in teaching in higher education involves training of faculty members in higher education pedagogy. This study gives a summary of individual surveys and hands-on experience acquired through implementation of methodology courses for faculty members. At the University of West Bohemia in Pilsen and at other higher education institutions throughout the Czech Republic, these courses have been taking place since 2004. The paper describes organizational models of faculty training programmes, which were inspired by international trends and proven by application in practice. These models benefit from combining face-to-face and on-line learning techniques blended learning. In terms of their content, the above courses were devoted to the methodology of distance and on-line education and conceived as courses in higher education pedagogy for beginning teachers in higher education. The paper also provides a description of "Constructivism in a Nutshell" course.
{"title":"Blended Learning in Education of Faculty Members","authors":"Lucie Rohlíková, Jana Vejvodová","doi":"10.4018/ijksr.2014070103","DOIUrl":"https://doi.org/10.4018/ijksr.2014070103","url":null,"abstract":"One of the paths that lead to excellence in teaching in higher education involves training of faculty members in higher education pedagogy. This study gives a summary of individual surveys and hands-on experience acquired through implementation of methodology courses for faculty members. At the University of West Bohemia in Pilsen and at other higher education institutions throughout the Czech Republic, these courses have been taking place since 2004. The paper describes organizational models of faculty training programmes, which were inspired by international trends and proven by application in practice. These models benefit from combining face-to-face and on-line learning techniques blended learning. In terms of their content, the above courses were devoted to the methodology of distance and on-line education and conceived as courses in higher education pedagogy for beginning teachers in higher education. The paper also provides a description of \"Constructivism in a Nutshell\" course.","PeriodicalId":296518,"journal":{"name":"Int. J. Knowl. Soc. Res.","volume":"110 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2014-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115814337","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2014-07-01DOI: 10.4018/ijksr.2014070101
Jon Dornaleteche, Andrés Domínguez Sahagún
New ITCs have proven to be useful tools for implementing innovating didactic and pedagogical formula oriented to enhance students' en teachers' creativity. The up-and-coming massive e-learning and blended learning projects are clear examples of such a phenomenon. The teaching of oral communication offers a perfect scenario to experiment with these formulas. Since the traditional face to face approach for teaching 'Speech techniques' does not keep up with the new digital environment that surround students, it is necessary to move towards an 'Online oratory' model focused on using TEL to improve oral skills.
{"title":"Online Oratory®: A Technology Enhanced Learning Method to Improve Student's Oral Skills","authors":"Jon Dornaleteche, Andrés Domínguez Sahagún","doi":"10.4018/ijksr.2014070101","DOIUrl":"https://doi.org/10.4018/ijksr.2014070101","url":null,"abstract":"New ITCs have proven to be useful tools for implementing innovating didactic and pedagogical formula oriented to enhance students' en teachers' creativity. The up-and-coming massive e-learning and blended learning projects are clear examples of such a phenomenon. The teaching of oral communication offers a perfect scenario to experiment with these formulas. Since the traditional face to face approach for teaching 'Speech techniques' does not keep up with the new digital environment that surround students, it is necessary to move towards an 'Online oratory' model focused on using TEL to improve oral skills.","PeriodicalId":296518,"journal":{"name":"Int. J. Knowl. Soc. Res.","volume":"75 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2014-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127400525","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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