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Global streaming media, European green consumption, perception of China before & after COVID-19 and online memes on corruption 全球流媒体、欧洲绿色消费、新冠肺炎前后对中国的看法以及关于腐败的网络模因
Pub Date : 2023-03-01 DOI: 10.1515/omgc-2023-2001
Louisa Ha
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引用次数: 0
Frontmatter 头版头条
Pub Date : 2023-03-01 DOI: 10.1515/omgc-2023-frontmatter1
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引用次数: 0
Online communication studies in Brazil: origins and state of the art 巴西的在线传播研究:起源和现状
Pub Date : 2023-03-01 DOI: 10.1515/omgc-2022-0068
Afonso de Albuquerque, R. Recuero, Marcelo Alves dos Santos Junior
Abstract This article discusses the origins and development of research on online media and online political communication studies in Brazil. It analyzes the factors influencing the origins and development of the research on online media in the country. One the one hand, Brazil belongs to the semiperiphery of the international research system. On the other hand, when the online media appeared, there was already a solid tradition of Communication research in the country. It presents an overview of how Communication education and research organized in Brazil. Against this backdrop, it presents three stages of online media research development in Brazil: (a) incipient, (b) consolidation, and (c) new frontiers. In particular, it examines the impact that online media had on the Brazilian Political Communication research agenda.
本文探讨了巴西网络媒体和网络政治传播研究的起源和发展。分析了影响我国网络媒体研究起源和发展的因素。一方面,巴西属于国际研究体系的半边缘。另一方面,当网络媒体出现时,国内已经有了扎实的传播学研究传统。它概述了巴西的传播学教育和研究是如何组织起来的。在此背景下,它呈现了巴西在线媒体研究发展的三个阶段:(a)初期,(b)整合,(c)新领域。报告特别检视网路媒体对巴西政治传播研究议程的影响。
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引用次数: 0
News exposure and Americans’ perceptions of China in 2019 and 2021 2019年和2021年的新闻曝光和美国人对中国的看法
Pub Date : 2023-03-01 DOI: 10.1515/omgc-2022-0067
Shuo Tang, Lars Willnat
Abstract Purpose The relationship between China and the United States has been in freefall in recent years. Both the Covid-19 pandemic and the U.S.-China trade war contributed to more negative perceptions of China among the American public. This study analyzes how Americans’ news consumption and personal traits affected their general perceptions of China before and after the outbreak of Covid-19 in 2020 to explore how major international events might influence people’s perceptions of foreign nations. Design/methodology/approach This study relied on data from two national online surveys conducted in the United States in early 2019 (N = 1,250) and 2021 (N = 1,237). Both surveys measure the respondents’ media use, personal traits, and their perceptions of China. Findings The findings indicate that perceptions of China were mostly shaped by exposure to partisan and social media—rather than consumption of mainstream news media. However, these relationships were significantly stronger in 2021 than in 2019, pointing to a growing influence of the U.S. news media in U.S.-China relations. This study also found that partisanship and personal traits were strong predictors of Americans’ attitudes toward China. Practical implications Researchers can learn from this study which variables should be included in surveys that focus on public perceptions of foreign affairs. Social implications This study shows that media effects and personal traits interact in complex ways to shape Americans’ perceptions of China. Originality/value This study analyzes and compares data from two national representative samples, offering insights into how major international events might influence public opinion. It also measures the possible impact of the Chinese social media platform TikTok on Americans’ perceptions of China.
摘要目的近年来,中美关系一直处于自由落体状态。新冠肺炎疫情和中美贸易战加剧了美国公众对中国的负面看法。本研究分析了2020年新冠肺炎疫情前后美国人的新闻消费和个人特征如何影响他们对中国的总体看法,以探讨重大国际事件如何影响人们对外国的看法。本研究依赖于2019年初(N = 1250)和2021年(N = 1237)在美国进行的两项全国性在线调查的数据。这两项调查都考察了受访者的媒体使用情况、个人特征以及他们对中国的看法。研究结果表明,对中国的看法主要是由党派和社交媒体的曝光而不是主流新闻媒体的消费所塑造的。然而,这些关系在2021年明显强于2019年,这表明美国新闻媒体在美中关系中的影响力越来越大。这项研究还发现,党派关系和个人特质是美国人对中国态度的有力预测因素。研究人员可以从这项研究中了解到,哪些变量应该包括在关注公众对外交事务看法的调查中。本研究表明,媒体效应和个人特征以复杂的方式相互作用,塑造了美国人对中国的看法。独创性/价值本研究分析和比较了两个国家代表性样本的数据,为重大国际事件如何影响公众舆论提供了见解。它还衡量了中国社交媒体平台TikTok对美国人对中国的看法可能产生的影响。
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引用次数: 0
Streaming media business strategies and audience-centered practices: a comparative study of Netflix and Tencent Video 流媒体商业策略与以观众为中心的实践——Netflix与腾讯视频的比较研究
Pub Date : 2023-03-01 DOI: 10.1515/omgc-2022-0061
Wenjia Tang, Mingou Wei
Abstract Purpose This comparative study of streaming services in different cultural and economic contexts shows how they optimize the user experience by improving recommendation algorithms, upgrading infrastructure, and developing global services, in responding to the crisis of losing subscribers. Method We use analysis of industry documents to demonstrate how different approaches to streaming video business value user-generated data and reconstruction practices. Findings There is already a similar trend among global streaming platforms to create a pan-media entertainment & cultural service by increasing revenue streams and merchandise offering categories, as well as keeping subscriptions and attracting more viewers in the long run. Practical implications The study displays how streaming platforms with SVOD, AVOD, and Mix-funded modes are changing their business strategies in the current hyperinflationary and increasingly competitive media market, updating how they create user-centered practices in search of ultimate commercial success. Social implications It also illustrates how different commercial streaming service formats end up with similar solutions to the challenges. Originality/value The study is a comparative analysis of the streaming phenomenon as it happens in real-time, complementing the observation and evaluation of the latest updates in the streaming industry and predicting the future trends of global brands in the digital ecosystem under different commercial and cultural logics.
摘要目的这项对不同文化和经济背景下的流媒体服务的比较研究表明,它们如何通过改进推荐算法、升级基础设施和发展全球服务来优化用户体验,以应对用户流失的危机。方法我们使用行业文件的分析来展示流媒体视频业务的不同方法如何价值用户生成的数据和重建实践。调查结果全球流媒体平台已经出现了类似的趋势,通过增加收入流和商品供应类别,以及保持订阅和吸引更多观众,来创建泛媒体娱乐和文化服务。实际意义该研究展示了具有SVOD、AVOD和Mix资助模式的流媒体平台如何在当前恶性通货膨胀和竞争日益激烈的媒体市场中改变其商业战略,更新了他们如何创造以用户为中心的实践,以寻求最终的商业成功。社会影响它还说明了不同的商业流媒体服务格式如何最终获得类似的挑战解决方案。原创性/价值该研究是对流媒体现象实时发生的比较分析,补充了对流媒体行业最新更新的观察和评估,并预测了不同商业和文化逻辑下全球品牌在数字生态系统中的未来趋势。
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引用次数: 1
“We are only to Appear to be Fighting Corruption…We can’t even Bite”: online memetic anti-corruption discourse in the Ghanaian media “我们只是看起来在打击腐败……我们甚至不能咬”:加纳媒体的网络反腐败言论
Pub Date : 2023-03-01 DOI: 10.1515/omgc-2023-0001
M. Ofori, Felicity Sena Dogbatse
Abstract Purpose The goal of this study is to explore how memes are used as tools to expose and shame corruption in Ghana. The Ghanaian media has used memes to criticize unhealthy governmental and social practices and advocated for alternative approaches to addressing these issues. Thus, we explore the qualities memes possess in contributing to the anti-corruption discourse in Ghana. Methods Using visual rhetoric and metaphorical analysis of five media memes purposively collected from the Facebook page of Tilapia Da Cartoonist of TV3, this study discusses the approaches memes employ to ridicule and humorize the fight against corruption in Ghana and suggests remediations for governmental corruption. Results We find that memes play crucial anti-corruption roles. As such, they criticize corruption by showing the impact of corruption on the average citizen. Memes reveal the suppression of anti-corruption agents and agencies and the lack of real commitment to the fight against corruption in Ghana. While memes expose and criticize corruption, they also provide utilitarian approaches to addressing corruption. Central to this study, the research finds that humor is a basic feature of memes. However, within the Ghanaian media context, the humor in a meme does not affect the seriousness of the message a meme conveys. Practical implications Memes can be used strategically as an advocacy tool and a good complement to daily news reports. Social implications Media memes could be used as active media tools to produce, reproduce, distribute, and enhance complex socio-political narratives in society. This may have social and political implications for society. Originality This is the first study to explore memes as an anti-corruption media text. It is also the first study to examine the impact of humor on the message a meme conveys. This is done through a qualitative interpretation of the memes. Limitations and recommendations are provided.
摘要目的本研究的目的是探讨模因如何被用作揭露和羞辱加纳腐败的工具。加纳媒体利用模因批评不健康的政府和社会做法,并提倡采用其他方法来解决这些问题。因此,我们探讨了模因在促进加纳反腐败话语中所具有的品质。本研究采用视觉修辞和隐喻分析的方法,对从TV3的Tilapia Da漫画家的Facebook页面上有意收集的五个媒体模因进行分析,探讨了模因在加纳打击腐败的斗争中所使用的嘲笑和幽默方式,并提出了政府腐败的补救措施。结果我们发现模因在反腐败中起着至关重要的作用。因此,他们通过展示腐败对普通市民的影响来批评腐败。表情包揭示了加纳对反腐败特工和机构的压制,以及对反腐败斗争缺乏真正的承诺。模因在揭露和批评腐败的同时,也提供了解决腐败的实用方法。这项研究的核心是,研究发现幽默是模因的基本特征。然而,在加纳的媒体语境中,梗中的幽默并不影响梗所传达信息的严肃性。模因可以战略性地作为一种宣传工具和对日常新闻报道的良好补充。媒体模因可以作为活跃的媒体工具,用于生产、复制、传播和增强社会中复杂的社会政治叙事。这可能会对社会产生社会和政治影响。本研究首次将模因作为反腐媒介文本进行探讨。这也是首个研究幽默对表情包所传达信息影响的研究。这是通过模因的定性解释来完成的。提供了限制和建议。
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引用次数: 0
Broadband, effective labor, and economic growth during the COVID-19 pandemic period: evidence from a cross-country study COVID-19大流行期间的宽带、有效劳动力和经济增长:来自一项跨国研究的证据
Pub Date : 2022-12-01 DOI: 10.1515/omgc-2022-0056
Xiaoqun Zhang
Abstract Purpose This study attempts to explore the mechanism of how broadband influences economic growth during the COVID-19 pandemic period, and examine different impacts of fixed and mobile broadband on economic growth during this period. Design/methodology/approach The panel data regression method and across-country data are used to estimate the impacts of fixed broadband and mobile broadband on economic growth rate. Findings The mobile broadband penetration rate and the mobile broadband network size have positive and significant correlations with economic growth rate during 2020–2021. Practical implications The findings have the policy implications that governments should promote the diffusion of mobile broadband especially 5G to sustain economic growth during the time of the pandemic. Social implications The diffusion of mobile broadband and 5G further facilitates telework mode. Originality/value This study theorizes the role of broadband in economic growth by proposing a new concept – effective labor – which reflects the extent of labor participation in productive activities when the containment measures of the pandemic are implemented.
摘要目的本研究试图探索新冠肺炎大流行期间宽带如何影响经济增长的机制,并研究固定和移动宽带对这一时期经济增长的不同影响。设计/方法/方法面板数据回归方法和全国数据用于估计固定宽带和移动宽带对经济增长率的影响。研究结果2020-2021年,移动宽带普及率和移动宽带网络规模与经济增长率呈正相关。实际意义研究结果具有政策意义,即政府应促进移动宽带的普及,尤其是5G,以在疫情期间维持经济增长。社会影响移动宽带和5G的普及进一步促进了远程工作模式。独创性/价值这项研究通过提出一个新概念——有效劳动力——将宽带在经济增长中的作用理论化,该概念反映了在实施疫情遏制措施时劳动力参与生产活动的程度。
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引用次数: 0
How effective are Chinese media in shaping audiences’ attitudes towards China? A survey analysis in Kenya, Nigeria, and South Africa 中国媒体在塑造受众对中国的态度方面效果如何?对肯尼亚、尼日利亚和南非的调查分析
Pub Date : 2022-12-01 DOI: 10.1515/omgc-2022-0047
Dani Madrid-Morales, H. Wasserman
Abstract Purpose This paper measures how often audiences in Kenya, Nigeria and South Africa consume Chinese media, and investigates whether a positive relationship exists between the consumption of English language Chinese media and attitudes towards China. Method We analyze three waves of survey data collected in 2017/2018, 2020 and 2021 (N = 5876) in Kenya, Nigeria, and South Africa. Findings We show that, while Chinese State-owned news media have a growing but limited following, the minority of media users who report getting news from Chinese media have better attitudes towards China than those who don’t. Implications Our findings suggest that Beijing’s external communication activities might have the potential to fulfil Beijing’s goal of improving the country’s image overseas, provided that media reached a wider audience. Value The paper overcomes the limitations of previous studies on the reception of Chinese external communication practices in Africa (i.e., small sample sizes, failure to differentiate between increased presence and increased impact, and use of indirect rather direct measures of media use to infer possible effects on public opinion).
摘要目的本文测量了肯尼亚、尼日利亚和南非的观众消费中国媒体的频率,并调查了英语中国媒体的消费与对中国的态度之间是否存在正相关关系。方法我们分析了2017/2018、2020和2021年在肯尼亚、尼日利亚和南非收集的三波调查数据(N=5876)。调查结果我们发现,尽管中国国有新闻媒体的追随者越来越多但数量有限,但少数报道从中国媒体获得新闻的媒体用户对中国的态度要好于那些没有报道的媒体用户。启示我们的研究结果表明,如果媒体能接触到更广泛的受众,北京的对外传播活动可能有潜力实现北京改善国家海外形象的目标。价值该论文克服了以往关于中国在非洲接受外部传播实践的研究的局限性(即样本量小,未能区分存在的增加和影响的增加,以及使用间接而直接的媒体使用衡量标准来推断对公众舆论的可能影响)。
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引用次数: 0
Social media behavior during uprisings: selective sharing and avoidance in the China (Hong Kong), Iran, Iraq, and Lebanon protests 起义期间的社交媒体行为:中国(香港)、伊朗、伊拉克和黎巴嫩抗议活动中的选择性分享和回避
Pub Date : 2022-12-01 DOI: 10.1515/omgc-2022-0053
Claudia Kozman, C. So, Sahar Khalifa Salim, Mostafa Movahedian, Jana El Amin, Jad Melki
Abstract Purpose This study examines the use of social media by individuals during protests in China (Hong Kong), Iraq, Iran, and Lebanon. Method Surveys in the four countries assess the relationship between people’s attitudes toward the protests and their selection bias on social media, manifested through selective sharing and selective avoidance. Findings Regardless of the different political and media systems in each country, social media usage was largely similar. Overall, our findings established that people’s attitude strength toward the protests was associated with their selective sharing behavior; those who scored high on supporting the protests were more likely than those who scored high on opposing the protests to share news that supports the protests, and vice versa. As for selective avoidance, social media protest news use emerged as the strongest predictor. The more individuals followed and shared protest news on social media, the more likely they were to engage in selective avoidance by hiding or deleting comments, unfriending or unfollowing people, and blocking or reporting people for posting comments with which they disagreed. Implications For selective sharing, our findings are consistent with extant research that found individuals with strong attitudes toward certain issues are more likely to express their opinions on social media. Also, for selective avoidance, our study supports the literature, which shows individuals practice selective avoidance to clean up their environment from attitude-inconsistent information, especially on social media, and exceedingly so during protests and crises. Value Selection bias places individuals into secluded groups and contributes to political divisions and polarization. Research has focused on online selective exposure and on offline selective avoidance, but online selective avoidance and sharing have rarely been studied. Our study contributes to emerging research on selective sharing and selective avoidance online during a period of polarization in multiple countries.
摘要目的本研究调查了在中国(香港)、伊拉克、伊朗和黎巴嫩的抗议活动中个人使用社交媒体的情况。方法对这四个国家的调查评估了人们对抗议活动的态度与他们在社交媒体上的选择偏见之间的关系,这些偏见表现为选择性分享和选择性回避。调查结果无论每个国家的政治和媒体体系不同,社交媒体的使用基本相似。总体而言,我们的研究结果表明,人们对抗议活动的态度强度与他们的选择性分享行为有关;那些在支持抗议活动中得分较高的人比那些在反对抗议活动中评分较高的人更有可能分享支持抗议活动的新闻,反之亦然。至于选择性回避,社交媒体抗议新闻的使用成为最有力的预测因素。在社交媒体上关注和分享抗议新闻的人越多,他们就越有可能通过隐藏或删除评论、解除好友关系或取消关注、屏蔽或举报发布他们不同意的评论来进行选择性回避。对于选择性分享,我们的发现与现有研究一致,现有研究发现,对某些问题态度强烈的人更有可能在社交媒体上表达自己的观点。此外,对于选择性回避,我们的研究支持了文献,该文献表明,个人通过选择性回避来清理环境中态度不一致的信息,尤其是在社交媒体上,在抗议和危机期间尤其如此。价值选择偏见将个人置于隐蔽的群体中,并导致政治分裂和两极分化。研究集中在网上选择性暴露和线下选择性回避上,但网上选择性回避和分享很少被研究。我们的研究有助于在多个国家的两极分化时期对在线选择性分享和选择性回避进行新的研究。
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引用次数: 0
On representation of conflict in modern academic discourse 论现代学术话语中的冲突再现
Pub Date : 2022-12-01 DOI: 10.1515/omgc-2022-0063
E. Vartanova, Anna Gladkova, D. Dunas
Abstract This article discusses media researchers’ understanding of the term “conflict,” what types of experience objects social scientists include in this category, and the possibility of categorization and theoretical understanding of these objects in the context of modern media research in Russia and abroad. Also discussed are the theoretical issues of the interaction between media and conflict, theory-based methodology of conflict research, and the types and key subjects of conflict, which have become the subjects of empirical research on scientific papers published in major media academic journals at home and abroad. In discussing the study’s empirical results, the necessity of cultivating ethical and moral values in the media, according to Habermas’s communicative behavior theory where he opposes the anti-values of conflict, was raised.
摘要本文讨论了媒体研究人员对“冲突”一词的理解,社会科学家在这一类别中包括哪些类型的经验对象,以及在俄罗斯和国外现代媒体研究的背景下对这些对象进行分类和理论理解的可能性。还讨论了媒体与冲突互动的理论问题、基于理论的冲突研究方法以及冲突的类型和关键主题,这些问题已成为国内外主要媒体学术期刊上发表的科学论文的实证研究主题。在讨论本研究的实证结果时,根据哈贝马斯反对冲突的反价值观的传播行为理论,提出了在媒体中培养伦理道德价值观的必要性。
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引用次数: 0
期刊
Online Media and Global Communication
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