Abstract Purpose This study examined the psychological and social factors that affect the performance of preventive behaviors toward COVID-19, by testing a model based on the theory of planned behavior (TPB). Our model featured media exposure and social networking site (SNS) involvement, and we tested it in two highly contrasted cultures regarding COVID-19 attitudes: U.S. and Japan. Method An online survey collected 300 samples for each culture. Participation was voluntary, for monetary compensation through crowd-sourcing platforms. Findings Overall, the results showed a good fit of our TPB model in each culture. Media exposure was a major predictor of risk perception in both cultures, while engagement in SNS predicted intention to perform preventive behavior for the Japanese only, and personal hygiene was found to be a significant predictor of protective behavior once again only for the Japanese. Implications and Value While there were differences in the variables affecting preventive behaviors, overall, our proposed model proved to be robust across both cultures. Implications were made on differences between tight and loose cultures, as represented by Japan and the US, regarding COVID-19 preventive attitudes.
{"title":"Media Exposure and Risk Perception as Predictors of Engagement in COVID-19 Preventive Behaviors: Extending the Theory of Planned Behavior Across Two Cultures","authors":"Xuechen Hu, Xingjian Gao, Wenzhen Xu, Jiro Takai","doi":"10.1515/omgc-2022-0002","DOIUrl":"https://doi.org/10.1515/omgc-2022-0002","url":null,"abstract":"Abstract Purpose This study examined the psychological and social factors that affect the performance of preventive behaviors toward COVID-19, by testing a model based on the theory of planned behavior (TPB). Our model featured media exposure and social networking site (SNS) involvement, and we tested it in two highly contrasted cultures regarding COVID-19 attitudes: U.S. and Japan. Method An online survey collected 300 samples for each culture. Participation was voluntary, for monetary compensation through crowd-sourcing platforms. Findings Overall, the results showed a good fit of our TPB model in each culture. Media exposure was a major predictor of risk perception in both cultures, while engagement in SNS predicted intention to perform preventive behavior for the Japanese only, and personal hygiene was found to be a significant predictor of protective behavior once again only for the Japanese. Implications and Value While there were differences in the variables affecting preventive behaviors, overall, our proposed model proved to be robust across both cultures. Implications were made on differences between tight and loose cultures, as represented by Japan and the US, regarding COVID-19 preventive attitudes.","PeriodicalId":29805,"journal":{"name":"Online Media and Global Communication","volume":"1 1","pages":"90 - 123"},"PeriodicalIF":0.0,"publicationDate":"2022-02-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45253540","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract Purpose Scholars have expressed great hopes that social media use can foster the democratic engagement of young adults. However, this research has largely ignored non-political, entertainment-oriented uses of social media. In this essay, I theorize that social media use can significantly dampen political engagement because, by and large, young adults use social media primarily for non-political purposes, which distracts rather than mobilizes. Design/methodology/approach I illustrate this argument using aggregate level data from the U.S., Germany, Switzerland, and Japan by comparing relative voter turnout and social media use data of young adults. Findings Data suggest a so called Social Media Political Participation paradox in those countries: The gap in voter turnout between young adults and older generations has not significantly decreased, despite a skyrocketing rise of social media use on the side of young adults, and the overwhelming research evidence that social media use fosters offline political participation. Implications When trying to understand the implications of social media for democracy across the globe, entertainment-oriented content needs to be brought back in. Originality/value This essay challenges the dominant research paradigm on social media use and political participation. It urges future research to theoretically develop, describe, and empirically test a comprehensive model of how social media use has the potential to mobilize and to distract.
{"title":"Social Media and the Political Engagement of Young Adults: Between Mobilization and Distraction","authors":"Jörg Matthes","doi":"10.1515/omgc-2022-0006","DOIUrl":"https://doi.org/10.1515/omgc-2022-0006","url":null,"abstract":"Abstract Purpose Scholars have expressed great hopes that social media use can foster the democratic engagement of young adults. However, this research has largely ignored non-political, entertainment-oriented uses of social media. In this essay, I theorize that social media use can significantly dampen political engagement because, by and large, young adults use social media primarily for non-political purposes, which distracts rather than mobilizes. Design/methodology/approach I illustrate this argument using aggregate level data from the U.S., Germany, Switzerland, and Japan by comparing relative voter turnout and social media use data of young adults. Findings Data suggest a so called Social Media Political Participation paradox in those countries: The gap in voter turnout between young adults and older generations has not significantly decreased, despite a skyrocketing rise of social media use on the side of young adults, and the overwhelming research evidence that social media use fosters offline political participation. Implications When trying to understand the implications of social media for democracy across the globe, entertainment-oriented content needs to be brought back in. Originality/value This essay challenges the dominant research paradigm on social media use and political participation. It urges future research to theoretically develop, describe, and empirically test a comprehensive model of how social media use has the potential to mobilize and to distract.","PeriodicalId":29805,"journal":{"name":"Online Media and Global Communication","volume":"1 1","pages":"6 - 22"},"PeriodicalIF":0.0,"publicationDate":"2022-02-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46293848","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract The spread of disinformation about science in social media has been a major concern worldwide, especially at a time of crisis in which all institutions that produce knowledge and truth, including science, are delegitimized or discredited by society. Given this, the purpose of this research is to map the circulation of information on the most frequent conspiracy theories in Brazil, seeking to identify actors, discourses, and interactions on different digital platforms. Using a mixed methodology for identifying informational flows among supporters of conspiracy theories on Facebook, WhatsApp, and YouTube, the results show that, even though there is distrust about the relationship between science, government and industry, scientific authority is a symbolic capital of extreme importance for the circulation of information on conspiracy theories related to science.
{"title":"Scientific Disinformation in Times of Epistemic Crisis: Circulation of Conspiracy Theories on Social Media Platforms","authors":"T. Oliveira, Zijun Wang, Jingxin Xu","doi":"10.1515/omgc-2022-0005","DOIUrl":"https://doi.org/10.1515/omgc-2022-0005","url":null,"abstract":"Abstract The spread of disinformation about science in social media has been a major concern worldwide, especially at a time of crisis in which all institutions that produce knowledge and truth, including science, are delegitimized or discredited by society. Given this, the purpose of this research is to map the circulation of information on the most frequent conspiracy theories in Brazil, seeking to identify actors, discourses, and interactions on different digital platforms. Using a mixed methodology for identifying informational flows among supporters of conspiracy theories on Facebook, WhatsApp, and YouTube, the results show that, even though there is distrust about the relationship between science, government and industry, scientific authority is a symbolic capital of extreme importance for the circulation of information on conspiracy theories related to science.","PeriodicalId":29805,"journal":{"name":"Online Media and Global Communication","volume":"1 1","pages":"164 - 186"},"PeriodicalIF":0.0,"publicationDate":"2022-02-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48369735","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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