Abstract Purpose In light of the fact that people have more opportunities to encounter scientific misinformation surrounding the COVID-19 pandemic, this research aimed to examine how different types of misinformation impact readers’ evaluations of messages and to identify the mechanisms (motivated reasoning hypothesis vs. classical reasoning theory) underlying those evaluations of message inaccuracy and fakeness. Design/methodology/approach This research employed data from an online experiment conducted in Hong Kong in March 2022, when the fifth COVID-19 wave peaked. The data were collected using quota sampling established by age based on census data (N = 835). Findings In general, the participants were not able to discern manipulated content from misinterpreted content. When given a counter-attitudinal message, those who read a message with research findings as supporting evidence rated the message as being more inaccurate and fake than those who read the same message but with quotes as supporting evidence. Contrary, one’s disposition to engage in analytical thinking and reasoning was not found to impact assessments of information inaccuracy and fakeness. Implications With respect to the debate about whether people are susceptible to misinformation because of cognitive laziness or because they want to protect their personal beliefs, the findings provide evidence of the motivated reasoning hypothesis. Media literacy programs should identify strategies to prepare readers to be attentive to personal biases on information processing. Originality/value Although many researchers have attempted to identify the mechanisms underlying readers’ susceptibility to misinformation, this research makes a distinction between misinterpreted and manipulated content. Furthermore, although the Cognitive Reflection Test is widely studied in the Western context, this research tested this disposition in Hong Kong. Future research should continue to empirically test the effects of different types of misinformation on readers and develop distinct strategies in response to the diverse effects found.
{"title":"Biased, not lazy: assessing the effect of COVID-19 misinformation tactics on perceptions of inaccuracy and fakeness","authors":"S. Tsang","doi":"10.1515/omgc-2022-0037","DOIUrl":"https://doi.org/10.1515/omgc-2022-0037","url":null,"abstract":"Abstract Purpose In light of the fact that people have more opportunities to encounter scientific misinformation surrounding the COVID-19 pandemic, this research aimed to examine how different types of misinformation impact readers’ evaluations of messages and to identify the mechanisms (motivated reasoning hypothesis vs. classical reasoning theory) underlying those evaluations of message inaccuracy and fakeness. Design/methodology/approach This research employed data from an online experiment conducted in Hong Kong in March 2022, when the fifth COVID-19 wave peaked. The data were collected using quota sampling established by age based on census data (N = 835). Findings In general, the participants were not able to discern manipulated content from misinterpreted content. When given a counter-attitudinal message, those who read a message with research findings as supporting evidence rated the message as being more inaccurate and fake than those who read the same message but with quotes as supporting evidence. Contrary, one’s disposition to engage in analytical thinking and reasoning was not found to impact assessments of information inaccuracy and fakeness. Implications With respect to the debate about whether people are susceptible to misinformation because of cognitive laziness or because they want to protect their personal beliefs, the findings provide evidence of the motivated reasoning hypothesis. Media literacy programs should identify strategies to prepare readers to be attentive to personal biases on information processing. Originality/value Although many researchers have attempted to identify the mechanisms underlying readers’ susceptibility to misinformation, this research makes a distinction between misinterpreted and manipulated content. Furthermore, although the Cognitive Reflection Test is widely studied in the Western context, this research tested this disposition in Hong Kong. Future research should continue to empirically test the effects of different types of misinformation on readers and develop distinct strategies in response to the diverse effects found.","PeriodicalId":29805,"journal":{"name":"Online Media and Global Communication","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47247970","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract Purpose The purpose of this research was to use develop a sentiment model using machine learning algorithms for discerning public response about the misinformation correction practices of Muslim clerics on YouTube. Method This study employed three machine learning algorithms, Naïve Bayes, SVM, and a Balanced Random Forest to build a sentiment model that can detect Muslim sentiment about Muslim clerics’ anti-misinformation campaign on YouTube. Overall, 9701 comments were collected. An LDA-based topic model was also employed to understand the most expressed topics in the YouTube comments. Results The confusion matrix and accuracy score assessment revealed that the balanced random forest-based model demonstrated the best performance. Overall, the sentiment analysis discovered that 74 percent of the comments were negative, and 26 percent were positive. An LDA-based topic model also revealed the eight most discussed topics associated with ten keywords in those YouTube comments. Practical implications The sentiment and topic model from this study will particularly help public health professionals and researchers to better understand the nature of vaccine misinformation and hesitancy in the Muslim communities. Social implications This study offers the joint task force of Muslim clerics and medical professionals, and the future misinformation campaigns a sentiment detection model to understand public attitude to such practices on social media. Originality While the impact of misinformation on public sentiment and opinion on social media has been researched extensively, Muslim perspectives on combating misinformation have received less attention. This research is the first to evaluate responses towards Muslim clerics correcting religious vaccine misinformation using machine learning models.
摘要目的本研究的目的是使用机器学习算法开发一个情绪模型，以识别公众对穆斯林神职人员在YouTube上纠正错误信息做法的反应。方法本研究采用了Naive Bayes、SVM和Balanced Random Forest三种机器学习算法，建立了一个情绪模型，可以检测穆斯林对穆斯林神职人员在YouTube上反虚假信息运动的情绪。总共收集了9701条评论。基于LDA的主题模型也被用来理解YouTube评论中表达最多的主题。结果混淆矩阵和准确度得分评估表明，基于平衡随机森林的模型表现出最佳的性能。总体而言，情绪分析发现，74%的评论是负面的，26%的评论是正面的。基于LDA的主题模型还揭示了与YouTube评论中的十个关键词相关的八个最受讨论的主题。实际意义这项研究的情感和主题模型将特别有助于公共卫生专业人员和研究人员更好地了解穆斯林社区疫苗错误信息和犹豫的性质。社会影响这项研究为穆斯林神职人员和医疗专业人员的联合工作组以及未来的错误信息运动提供了一个情绪检测模型，以了解公众对社交媒体上此类行为的态度。独创性虽然错误信息对社交媒体上公众情绪和意见的影响已经得到了广泛研究，但穆斯林对打击错误信息的看法却没有得到太多关注。这项研究首次评估了穆斯林神职人员使用机器学习模型纠正宗教疫苗错误信息的反应。
{"title":"Topic and sentiment analysis of responses to Muslim clerics’ misinformation correction about COVID-19 vaccine: Comparison of three machine learning models","authors":"Md Enamul Kabir","doi":"10.1515/omgc-2022-0042","DOIUrl":"https://doi.org/10.1515/omgc-2022-0042","url":null,"abstract":"Abstract Purpose The purpose of this research was to use develop a sentiment model using machine learning algorithms for discerning public response about the misinformation correction practices of Muslim clerics on YouTube. Method This study employed three machine learning algorithms, Naïve Bayes, SVM, and a Balanced Random Forest to build a sentiment model that can detect Muslim sentiment about Muslim clerics’ anti-misinformation campaign on YouTube. Overall, 9701 comments were collected. An LDA-based topic model was also employed to understand the most expressed topics in the YouTube comments. Results The confusion matrix and accuracy score assessment revealed that the balanced random forest-based model demonstrated the best performance. Overall, the sentiment analysis discovered that 74 percent of the comments were negative, and 26 percent were positive. An LDA-based topic model also revealed the eight most discussed topics associated with ten keywords in those YouTube comments. Practical implications The sentiment and topic model from this study will particularly help public health professionals and researchers to better understand the nature of vaccine misinformation and hesitancy in the Muslim communities. Social implications This study offers the joint task force of Muslim clerics and medical professionals, and the future misinformation campaigns a sentiment detection model to understand public attitude to such practices on social media. Originality While the impact of misinformation on public sentiment and opinion on social media has been researched extensively, Muslim perspectives on combating misinformation have received less attention. This research is the first to evaluate responses towards Muslim clerics correcting religious vaccine misinformation using machine learning models.","PeriodicalId":29805,"journal":{"name":"Online Media and Global Communication","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49181921","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Laila Abbas, Shahira S Fahmy, Sherry Ayad, M. Ibrahim, A. Ali
Abstract Purpose This study uses TikTok as a novel medium to extend the literature on online activism. It adds to the emergent body of knowledge about playful political participation among youth. It also explores how creative micro-videos can be a force to create momentum and shape opinions around social and political topics. Design/methodology/approach A content analysis of 203 TikTok videos reflecting the ongoing Israeli-Palestinian conflict that took place in Sheikh Jarrah in 2021, was used to understand the extent to which TikTok’s platform’s affordances were used and examine the message frames that emerged when online users disseminated messages of affect and solidarity with the Palestinians during the Sheikh Jarrah incident. Findings The study showed that TikTok affordances encourage virality and creative crafting of direct and indirect political content, making the platform a space for political expression, mobilization, and online activism. The affordances used during the TikTok Intifada were visibility, editability, association, and persistence. The two most prominent frames were the use of hashtags to promote the cause, followed by direct political content. Practical implications Researchers are given guidance on how TikTok design elements are now allowing a very young segment of users to become producers of political content in a way where messages are creatively crafted using the platform’s affordances. Social implications This study captured social media activism among a young segment of users on a playful platform. Youth are now able to raise awareness and call to action by capitalizing on platform affordances to create and spread content about a cause. Originality/value Using the connective-collective approach, this work adds a unique dimension to the literature on how TikTok is becoming a novel space for the emergence of grassroot movements among a very young segment of users and how hard political content has been adapted to fit the playful nature of this dynamic platform. The work also takes lead into studying the Palestinian Intifada in a virtual context, where an unusual activism frame emerged due to the nature of TikTok as a micro-video and innovative platform.
{"title":"TikTok Intifada: Analyzing Social Media Activism Among Youth","authors":"Laila Abbas, Shahira S Fahmy, Sherry Ayad, M. Ibrahim, A. Ali","doi":"10.1515/omgc-2022-0014","DOIUrl":"https://doi.org/10.1515/omgc-2022-0014","url":null,"abstract":"Abstract Purpose This study uses TikTok as a novel medium to extend the literature on online activism. It adds to the emergent body of knowledge about playful political participation among youth. It also explores how creative micro-videos can be a force to create momentum and shape opinions around social and political topics. Design/methodology/approach A content analysis of 203 TikTok videos reflecting the ongoing Israeli-Palestinian conflict that took place in Sheikh Jarrah in 2021, was used to understand the extent to which TikTok’s platform’s affordances were used and examine the message frames that emerged when online users disseminated messages of affect and solidarity with the Palestinians during the Sheikh Jarrah incident. Findings The study showed that TikTok affordances encourage virality and creative crafting of direct and indirect political content, making the platform a space for political expression, mobilization, and online activism. The affordances used during the TikTok Intifada were visibility, editability, association, and persistence. The two most prominent frames were the use of hashtags to promote the cause, followed by direct political content. Practical implications Researchers are given guidance on how TikTok design elements are now allowing a very young segment of users to become producers of political content in a way where messages are creatively crafted using the platform’s affordances. Social implications This study captured social media activism among a young segment of users on a playful platform. Youth are now able to raise awareness and call to action by capitalizing on platform affordances to create and spread content about a cause. Originality/value Using the connective-collective approach, this work adds a unique dimension to the literature on how TikTok is becoming a novel space for the emergence of grassroot movements among a very young segment of users and how hard political content has been adapted to fit the playful nature of this dynamic platform. The work also takes lead into studying the Palestinian Intifada in a virtual context, where an unusual activism frame emerged due to the nature of TikTok as a micro-video and innovative platform.","PeriodicalId":29805,"journal":{"name":"Online Media and Global Communication","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42330255","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract Purpose This cross-cultural comparison study between China and the US aimed to examine the short video-sharing social media platform, TikTok/Douyin, particularly its use in the two countries. Because China and the US have some evident differences in cultural values, they are ideal for cross-cultural comparison between Western and Asian countries. Other than knowing the platform itself, how people use it, and their influencer video use, the study further explored how cultural values influenced user behaviors on TikTok/Douyin. Design/methodology/approach Two survey studies were conducted in each country. The questionnaire asked the same question but in two language versions—Chinese and English. Questions asked about participants’ demographic information, TikTok/Douyin use preference, influencer preference, and cultural values. Findings In general, Chinese participants had a more extended time experience of using Douyin, and they spent more time on Douyin every day. Participants had a different preference for influencers’ expertise on each platform. US participants favored music influencers while Chinese participants favored food influencers. Moreover, Chinese participants were more likely to be persuaded by influencers to make purchase decisions than US participants. Besides, Chinese participants claimed a higher individualism score and a lower power distance score than US participants, which contradicts with Hofstede’s original cultural scores for each country. Practical implications Marketing practitioners should consider the demographic characteristics and use preferences of TikTok and Douyin users for their marketing practices. Moreover, the cultural scores (individualism and power distance) have changed between Chinese and US participants compared to original Hofstede’s cultural scores. Besides, the study confirmed that cultural values influenced users’ TikTok/Douyin use in some conditions. Therefore, practitioners should apply the new findings when making decisions when considering cultural differences. Originality/value This is the first study to compare TikTok/Douyin use between the US and China and enhanced our understanding of Hofstede’s cultural dimensions theory. Furthermore, it demonstrates helpful and detailed information on the general platform use and how it is influenced by the cultural differences between the two countries.
{"title":"TikTok/Douyin Use and Its Influencer Video Use: A Cross-Cultural Comparison Between Chinese and US Users","authors":"Yang Yang","doi":"10.1515/omgc-2022-0016","DOIUrl":"https://doi.org/10.1515/omgc-2022-0016","url":null,"abstract":"Abstract Purpose This cross-cultural comparison study between China and the US aimed to examine the short video-sharing social media platform, TikTok/Douyin, particularly its use in the two countries. Because China and the US have some evident differences in cultural values, they are ideal for cross-cultural comparison between Western and Asian countries. Other than knowing the platform itself, how people use it, and their influencer video use, the study further explored how cultural values influenced user behaviors on TikTok/Douyin. Design/methodology/approach Two survey studies were conducted in each country. The questionnaire asked the same question but in two language versions—Chinese and English. Questions asked about participants’ demographic information, TikTok/Douyin use preference, influencer preference, and cultural values. Findings In general, Chinese participants had a more extended time experience of using Douyin, and they spent more time on Douyin every day. Participants had a different preference for influencers’ expertise on each platform. US participants favored music influencers while Chinese participants favored food influencers. Moreover, Chinese participants were more likely to be persuaded by influencers to make purchase decisions than US participants. Besides, Chinese participants claimed a higher individualism score and a lower power distance score than US participants, which contradicts with Hofstede’s original cultural scores for each country. Practical implications Marketing practitioners should consider the demographic characteristics and use preferences of TikTok and Douyin users for their marketing practices. Moreover, the cultural scores (individualism and power distance) have changed between Chinese and US participants compared to original Hofstede’s cultural scores. Besides, the study confirmed that cultural values influenced users’ TikTok/Douyin use in some conditions. Therefore, practitioners should apply the new findings when making decisions when considering cultural differences. Originality/value This is the first study to compare TikTok/Douyin use between the US and China and enhanced our understanding of Hofstede’s cultural dimensions theory. Furthermore, it demonstrates helpful and detailed information on the general platform use and how it is influenced by the cultural differences between the two countries.","PeriodicalId":29805,"journal":{"name":"Online Media and Global Communication","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49522122","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Global Content Creation and Consumption Transformation by Short Video Apps","authors":"Louisa Ha","doi":"10.1515/omgc-2022-0044","DOIUrl":"https://doi.org/10.1515/omgc-2022-0044","url":null,"abstract":"","PeriodicalId":29805,"journal":{"name":"Online Media and Global Communication","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46376230","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract Purpose The purpose of this empirical study is to examine how Chinese rural female vloggers present and express themselves online when they are increasingly exposed to the Internet, and to analyze the motivations of their self-expression and whether the media images on the Internet correctly reflect the real life of rural women in China. Design/methodology/approach We conducted content analysis and case studies on 30 rural female vloggers and 2580 videos selected from Xi Gua Video, one of the most popular video platforms in China. The English name of Xi Gua Video is Watermelon Video. It belongs to the same company as Douyin(the Chinese version of Tik Tok) and has a large number of creators. There is a Rural category in Xi Gua Video which shows its importance to the video platform. Findings Married women are the mainstay of rural female vloggers, and they tend to use unique username settings. Among different avatars, a confident smile is the mainstream. The themes of the videos mainly center on rural family life. Based on the analysis of the video themes, we speculated that whatever techniques rural women take for video shooting, their image formation is still subject to the gaze of men and the patriarchal social order. In general, they are still disciplined, though their self-awareness has already begun to awaken. Research implications The research unveils the gendered frame behind the rural-related short videos in contemporary China. It can also help the rural female vloggers identify themselves. Practical implications Internet policymakers can guide the dissemination of short videos of rural women based on this research, thereby improving the status and lives of rural women. Originality/value This is an empirical study to examine the rural Chinese female vloggers’ attitude and cognitive competence based on the feminist theory.
{"title":"Online Image and Self-Presentation: A Study on Chinese Rural Female Vloggers","authors":"Zhi Li, Huijie Zhu","doi":"10.1515/omgc-2022-0015","DOIUrl":"https://doi.org/10.1515/omgc-2022-0015","url":null,"abstract":"Abstract Purpose The purpose of this empirical study is to examine how Chinese rural female vloggers present and express themselves online when they are increasingly exposed to the Internet, and to analyze the motivations of their self-expression and whether the media images on the Internet correctly reflect the real life of rural women in China. Design/methodology/approach We conducted content analysis and case studies on 30 rural female vloggers and 2580 videos selected from Xi Gua Video, one of the most popular video platforms in China. The English name of Xi Gua Video is Watermelon Video. It belongs to the same company as Douyin(the Chinese version of Tik Tok) and has a large number of creators. There is a Rural category in Xi Gua Video which shows its importance to the video platform. Findings Married women are the mainstay of rural female vloggers, and they tend to use unique username settings. Among different avatars, a confident smile is the mainstream. The themes of the videos mainly center on rural family life. Based on the analysis of the video themes, we speculated that whatever techniques rural women take for video shooting, their image formation is still subject to the gaze of men and the patriarchal social order. In general, they are still disciplined, though their self-awareness has already begun to awaken. Research implications The research unveils the gendered frame behind the rural-related short videos in contemporary China. It can also help the rural female vloggers identify themselves. Practical implications Internet policymakers can guide the dissemination of short videos of rural women based on this research, thereby improving the status and lives of rural women. Originality/value This is an empirical study to examine the rural Chinese female vloggers’ attitude and cognitive competence based on the feminist theory.","PeriodicalId":29805,"journal":{"name":"Online Media and Global Communication","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43540180","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract The popularity of TikTok has sparked short video studies in global academia. Whereas in China, the market for short video platforms is already matured, which has seen numerous research publications. However, an overall review of short video research is still absent. Using the methods of science mapping and thematic analysis, we summarized the research and review articles from Web of Science Core Collection and CNKI (CSSCI and CSCD) from the past two decades. The main findings are: 1) There are four main stages in the development of short video studies and each of them is tightly related to the market growth; 2) Four main perspectives (media, economic, cultural and discursive) of short video studies with 12 clusters of core issues have emerged, and the visibility that short videos bring to ordinary people is the fundamental viewpoint of many studies; 3) Currently, the short video studies are going broader and deeper, attracting scholars from different academic backgrounds, and multiple methods are applied in the studies; 4) The papers from WoS and CNKI share some similarities but show more differences in the research issues, subjects and methods. We pointed out the limitations of present studies and possibilities of future research.
{"title":"A Historical Review and Theoretical Mapping on Short Video Studies 2005–2021","authors":"Tao Wei, Xiaohong Wang","doi":"10.1515/omgc-2022-0040","DOIUrl":"https://doi.org/10.1515/omgc-2022-0040","url":null,"abstract":"Abstract The popularity of TikTok has sparked short video studies in global academia. Whereas in China, the market for short video platforms is already matured, which has seen numerous research publications. However, an overall review of short video research is still absent. Using the methods of science mapping and thematic analysis, we summarized the research and review articles from Web of Science Core Collection and CNKI (CSSCI and CSCD) from the past two decades. The main findings are: 1) There are four main stages in the development of short video studies and each of them is tightly related to the market growth; 2) Four main perspectives (media, economic, cultural and discursive) of short video studies with 12 clusters of core issues have emerged, and the visibility that short videos bring to ordinary people is the fundamental viewpoint of many studies; 3) Currently, the short video studies are going broader and deeper, attracting scholars from different academic backgrounds, and multiple methods are applied in the studies; 4) The papers from WoS and CNKI share some similarities but show more differences in the research issues, subjects and methods. We pointed out the limitations of present studies and possibilities of future research.","PeriodicalId":29805,"journal":{"name":"Online Media and Global Communication","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47258833","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract This study aims to measure the effects of exposure to a YouTube platform, the Moshaya Family Channel, on the socialization of children. We monitored the content provided by the channel and how children are affected by it in terms of moral and behavioral aspects, specifically the impacts of their repeated exposure to the programs on their life satisfaction. This needed to be studied due to the increase in views and subscriptions to the channel, and children’s level of attachment to the presented content. This research uses the survey method. An online questionnaire was used to obtain information from a study sample of 338 Saudi mothers whose children are watching “The Moshaya Family Channel.” Children’s ages ranged from 5 to 13 years old. The most important result is that a big proportion of children have the awareness of terms like subscribe, share, like and views. The reason for that is due to their being influenced by the idea of popularity and their desire to make their own YouTube channel. The research also found that a big proportion of children preferred prank content in the channel and described it as interesting, which pushed them to imitate these pranks in their lives. The research found that most mothers don’t like their children to watch the channel because it incites the child to prank others and prompts buying behavior in children. This confirms the role played by new media platforms, especially YouTube, which result in children acquiring values not only for entertainment, but also a tool for learning, communication and entertainment.
{"title":"The Effect of Children’s Exposure to the YouTube Platform Moshaya Family Channel on Socialization of the Saudi Child Regarding Life Satisfaction","authors":"Afnan Qutub, A. A. Muhammad","doi":"10.1515/omgc-2022-0043","DOIUrl":"https://doi.org/10.1515/omgc-2022-0043","url":null,"abstract":"Abstract This study aims to measure the effects of exposure to a YouTube platform, the Moshaya Family Channel, on the socialization of children. We monitored the content provided by the channel and how children are affected by it in terms of moral and behavioral aspects, specifically the impacts of their repeated exposure to the programs on their life satisfaction. This needed to be studied due to the increase in views and subscriptions to the channel, and children’s level of attachment to the presented content. This research uses the survey method. An online questionnaire was used to obtain information from a study sample of 338 Saudi mothers whose children are watching “The Moshaya Family Channel.” Children’s ages ranged from 5 to 13 years old. The most important result is that a big proportion of children have the awareness of terms like subscribe, share, like and views. The reason for that is due to their being influenced by the idea of popularity and their desire to make their own YouTube channel. The research also found that a big proportion of children preferred prank content in the channel and described it as interesting, which pushed them to imitate these pranks in their lives. The research found that most mothers don’t like their children to watch the channel because it incites the child to prank others and prompts buying behavior in children. This confirms the role played by new media platforms, especially YouTube, which result in children acquiring values not only for entertainment, but also a tool for learning, communication and entertainment.","PeriodicalId":29805,"journal":{"name":"Online Media and Global Communication","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42288832","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract Ever since the mid-nineties, Internet-related communication research has been a growing field in Hungary. Notwithstanding, scholars have so far failed to deliver a systematic overview regarding the historical and topical trends defining the field. To mend this gap, we provide a systematic literature review concerning the main trends and developments of Hungarian online media research as indicated by the most influential journals of the field between 1995 and 2021. Given its historical legacy, Hungary serves as an indicative case study from the socialist and post-socialist Central and Eastern European region, where following the repressive political regime of the Soviet Union, the development of social scientific fields was rendered virtually impossible for decades. In this study, the major research traditions of the field – new media and the Internet; information society; inequalities and the digital divide; education and digital literacy; e-governance; social media; video games; Big Data; algorithms and artificial intelligence – as well as their historical development are assessed. Furthermore, we formulate reflections regarding the results with a high emphasis on current internationalization processes in the region, as well as the prospects of Hungarian communication research within the context of these changes and of the historical-cultural legacies of the country.
{"title":"A review of online communication research in Hungary","authors":"Gergő Háló","doi":"10.1515/omgc-2022-0026","DOIUrl":"https://doi.org/10.1515/omgc-2022-0026","url":null,"abstract":"Abstract Ever since the mid-nineties, Internet-related communication research has been a growing field in Hungary. Notwithstanding, scholars have so far failed to deliver a systematic overview regarding the historical and topical trends defining the field. To mend this gap, we provide a systematic literature review concerning the main trends and developments of Hungarian online media research as indicated by the most influential journals of the field between 1995 and 2021. Given its historical legacy, Hungary serves as an indicative case study from the socialist and post-socialist Central and Eastern European region, where following the repressive political regime of the Soviet Union, the development of social scientific fields was rendered virtually impossible for decades. In this study, the major research traditions of the field – new media and the Internet; information society; inequalities and the digital divide; education and digital literacy; e-governance; social media; video games; Big Data; algorithms and artificial intelligence – as well as their historical development are assessed. Furthermore, we formulate reflections regarding the results with a high emphasis on current internationalization processes in the region, as well as the prospects of Hungarian communication research within the context of these changes and of the historical-cultural legacies of the country.","PeriodicalId":29805,"journal":{"name":"Online Media and Global Communication","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48594012","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract Purpose This article explores how platforms reorganize our sense of everyday life. The platformization of everyday life means a changing relation to what we do in our daily lives, not only in China, but in every country in which digital platforms are becoming more relevant by the day. Using TikTok in China as our point of departure, we discuss the role of platform time and the abstracted audience. Design/methodology/approach This study is a collaboration between Douyin of ByteDance, whose headquarters are in Beijing, and a team of researchers. Users with more than 10,000 followers were identified so as to select users who had sufficient activities and strong motivation to operate their short video channel. A survey questionnaire was sent to these users during one week in July 2019, and 2375 users responded to the survey. For this paper, after briefly reading the survey results, we selected 50 users for in-depth interviews. The users gave their consent to disclose their identity. In the process, ByteDance helped contact these users. Findings Based on the data, we discuss two concepts, abstract audiences and platform time, which helped us to understand platform–labor relations. We argue that while there is the illusion that audiences are closer than ever to the content creator in terms of engagement, at the same time, they are abstracted through platform analytics, meaning that they are reduced to statistics provided to content creators. Originality/value Rather than being liberated, creators are restricted by a new form of time that offers the possibilities of freedom within the confines of the platform. Rather than having fixed working hours, creators are self-regulating as streaming hours and upload times demand certain patterns to increase one’s following and make a living, while as creators, they must also try to understand their audience and the platform algorithm.
{"title":"If I’m not Streaming, I’m not Earning: Audience Relations and Platform Time on Douyin","authors":"A. Fung, Milan Ismangil, W. He, Shule Cao","doi":"10.1515/omgc-2022-0001","DOIUrl":"https://doi.org/10.1515/omgc-2022-0001","url":null,"abstract":"Abstract Purpose This article explores how platforms reorganize our sense of everyday life. The platformization of everyday life means a changing relation to what we do in our daily lives, not only in China, but in every country in which digital platforms are becoming more relevant by the day. Using TikTok in China as our point of departure, we discuss the role of platform time and the abstracted audience. Design/methodology/approach This study is a collaboration between Douyin of ByteDance, whose headquarters are in Beijing, and a team of researchers. Users with more than 10,000 followers were identified so as to select users who had sufficient activities and strong motivation to operate their short video channel. A survey questionnaire was sent to these users during one week in July 2019, and 2375 users responded to the survey. For this paper, after briefly reading the survey results, we selected 50 users for in-depth interviews. The users gave their consent to disclose their identity. In the process, ByteDance helped contact these users. Findings Based on the data, we discuss two concepts, abstract audiences and platform time, which helped us to understand platform–labor relations. We argue that while there is the illusion that audiences are closer than ever to the content creator in terms of engagement, at the same time, they are abstracted through platform analytics, meaning that they are reduced to statistics provided to content creators. Originality/value Rather than being liberated, creators are restricted by a new form of time that offers the possibilities of freedom within the confines of the platform. Rather than having fixed working hours, creators are self-regulating as streaming hours and upload times demand certain patterns to increase one’s following and make a living, while as creators, they must also try to understand their audience and the platform algorithm.","PeriodicalId":29805,"journal":{"name":"Online Media and Global Communication","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42792001","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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