Pub Date : 1900-01-01DOI: 10.18860/mec-j.v5i2.11289
Hesti Maria, Indah Wira Putri, I. Bernarto, F. Meilani
This study aims to determine factors attracting customers to a shopping mall, especially the potential customers to AlamSutera Mall. It was done in a quantitative manner, empirically testing a conceptual model consisting of convenience, tenant variants, internal environment, leisure mix and promotions as the variables. The data were analyzed through structural equation modelling (SEM) on a sample of 105 visitors. The results showed that the convenience and leisure mix had a positive influence on frequency of visits, and the frequency of visits had a positive influence on purchase intention. However, the tenant variant, promotions and internal environment in the shopping mall did not have a positive influence on the frequency of visits. This study provides input to shopping mall managers to understand how to attract potential customers.
{"title":"Factors Influencing Customers’ Interest at Alam Sutera Mall, Indonesia","authors":"Hesti Maria, Indah Wira Putri, I. Bernarto, F. Meilani","doi":"10.18860/mec-j.v5i2.11289","DOIUrl":"https://doi.org/10.18860/mec-j.v5i2.11289","url":null,"abstract":"This study aims to determine factors attracting customers to a shopping mall, especially the potential customers to AlamSutera Mall. It was done in a quantitative manner, empirically testing a conceptual model consisting of convenience, tenant variants, internal environment, leisure mix and promotions as the variables. The data were analyzed through structural equation modelling (SEM) on a sample of 105 visitors. The results showed that the convenience and leisure mix had a positive influence on frequency of visits, and the frequency of visits had a positive influence on purchase intention. However, the tenant variant, promotions and internal environment in the shopping mall did not have a positive influence on the frequency of visits. This study provides input to shopping mall managers to understand how to attract potential customers.","PeriodicalId":298443,"journal":{"name":"Management and Economic Journal (MEC-J)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129471781","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.18860/mec-j.v5i2.12016
Eka Yudha Sudrajad, D. Sawitri, Djuni Farhan
Bank plays an important role for Indonesian economy. Service quality and employee performance have become a priority for human development in Malang City. This study will examine the effect of job fair on job opportunities, and unemployment reduction becomes a priority for human development in Malang City. Therefore, this study will examine the effect of a job fair on unemployment reduction moderated by job opportunities. These study purposes are as follow: 1) Knowing the effect of a job fair on job opportunities in Malang City, 2) Knowing the effect of a job fair on unemployment reduction in Malang City, 3) Knowing the effect of job opportunities on unemployment reduction in Malang City, 4) Knowing the effect of a job fair on unemployment reduction mediated by job opportunities in Malang City. This is a survey research using explanatory research. This research was conducted in Malang City. This study used samples of 96 respondents. Data was collected using a questionnaire and filled in by respondents. From the data obtained, a moderation analysis is done to examine the effect of each variable. This research has four findings. First, job fair has positive and significant effect on job opportunities. Second, job fair has positive and significant effect on unemployment reduction. Third, job opportunities have positive and significant effect on unemployment reduction. Job opportunities mediated the effect of a job fair on unemployment reduction
{"title":"The Effect of Job Fair on Unemployment Reduction Mediated by Job Opportunity","authors":"Eka Yudha Sudrajad, D. Sawitri, Djuni Farhan","doi":"10.18860/mec-j.v5i2.12016","DOIUrl":"https://doi.org/10.18860/mec-j.v5i2.12016","url":null,"abstract":"Bank plays an important role for Indonesian economy. Service quality and employee performance have become a priority for human development in Malang City. This study will examine the effect of job fair on job opportunities, and unemployment reduction becomes a priority for human development in Malang City. Therefore, this study will examine the effect of a job fair on unemployment reduction moderated by job opportunities. These study purposes are as follow: 1) Knowing the effect of a job fair on job opportunities in Malang City, 2) Knowing the effect of a job fair on unemployment reduction in Malang City, 3) Knowing the effect of job opportunities on unemployment reduction in Malang City, 4) Knowing the effect of a job fair on unemployment reduction mediated by job opportunities in Malang City. This is a survey research using explanatory research. This research was conducted in Malang City. This study used samples of 96 respondents. Data was collected using a questionnaire and filled in by respondents. From the data obtained, a moderation analysis is done to examine the effect of each variable. This research has four findings. First, job fair has positive and significant effect on job opportunities. Second, job fair has positive and significant effect on unemployment reduction. Third, job opportunities have positive and significant effect on unemployment reduction. Job opportunities mediated the effect of a job fair on unemployment reduction","PeriodicalId":298443,"journal":{"name":"Management and Economic Journal (MEC-J)","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124959611","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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