Pub Date : 2022-07-03DOI: 10.1080/08997764.2022.2099875
Rémi Devaux, Olivier Bomsel
ABSTRACT This paper analyzes externalities generated by offline advertising campaigns on the performance of online ads. Using advertising data on a panel of firms in the hotel industry, we estimate how a firm’s offline, display, and competing ad campaigns impact the effectiveness of Google and Facebook advertising. We find a positive effect of traditional mass-media campaigns on Google clicks. Advertising from competitors does not affect Google ad performance but it increases advertising prices, suggesting keyword poaching. Further analyses hint that Google’s monopoly power and auction system allow free-riding on advertising externalities. Although we find similar positive effects on Facebook ads, they are not significant.
{"title":"Externalities across advertising markets","authors":"Rémi Devaux, Olivier Bomsel","doi":"10.1080/08997764.2022.2099875","DOIUrl":"https://doi.org/10.1080/08997764.2022.2099875","url":null,"abstract":"ABSTRACT This paper analyzes externalities generated by offline advertising campaigns on the performance of online ads. Using advertising data on a panel of firms in the hotel industry, we estimate how a firm’s offline, display, and competing ad campaigns impact the effectiveness of Google and Facebook advertising. We find a positive effect of traditional mass-media campaigns on Google clicks. Advertising from competitors does not affect Google ad performance but it increases advertising prices, suggesting keyword poaching. Further analyses hint that Google’s monopoly power and auction system allow free-riding on advertising externalities. Although we find similar positive effects on Facebook ads, they are not significant.","PeriodicalId":29945,"journal":{"name":"JOURNAL OF MEDIA ECONOMICS","volume":"34 1","pages":"152 - 175"},"PeriodicalIF":0.3,"publicationDate":"2022-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46114427","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-04-03DOI: 10.1080/08997764.2022.2074025
Sofia Izquierdo-Sanchez, A. Shaw
ABSTRACT The concept of prerelease consumer buzz (PRCB) is a relatively new phenomenon. It is the excitement generated by consumers in anticipation of a forthcoming new product, film, song, or play. The PRCB is closely associated with information cascades because the buzz generated can be a mechanism for driving consumers to experience the said new product. Earlier research has called for scholars to test the pervasiveness of the concept, but there is also concern that current studies only adopt a national overview. We have addressed these concerns using a large original dataset, collected weekly for approximately 1 year. We analyze the determinants of information cascades and PRCB by considering films premiered in the USA and the UK. More specifically, we examine online user ratings by differing demographic clusters of the population (by sex and age) and through the qualitative characteristics of films (i.e., genre). Our results demonstrate that males between the ages of 18–29-years are more compliant to information cascades and expert reviewers are more likely to instigate herding behavior.
{"title":"Analyzing prerelease consumer buzz and information cascades within the film industry: are there differences by gender and age groups?","authors":"Sofia Izquierdo-Sanchez, A. Shaw","doi":"10.1080/08997764.2022.2074025","DOIUrl":"https://doi.org/10.1080/08997764.2022.2074025","url":null,"abstract":"ABSTRACT The concept of prerelease consumer buzz (PRCB) is a relatively new phenomenon. It is the excitement generated by consumers in anticipation of a forthcoming new product, film, song, or play. The PRCB is closely associated with information cascades because the buzz generated can be a mechanism for driving consumers to experience the said new product. Earlier research has called for scholars to test the pervasiveness of the concept, but there is also concern that current studies only adopt a national overview. We have addressed these concerns using a large original dataset, collected weekly for approximately 1 year. We analyze the determinants of information cascades and PRCB by considering films premiered in the USA and the UK. More specifically, we examine online user ratings by differing demographic clusters of the population (by sex and age) and through the qualitative characteristics of films (i.e., genre). Our results demonstrate that males between the ages of 18–29-years are more compliant to information cascades and expert reviewers are more likely to instigate herding behavior.","PeriodicalId":29945,"journal":{"name":"JOURNAL OF MEDIA ECONOMICS","volume":"34 1","pages":"91 - 116"},"PeriodicalIF":0.3,"publicationDate":"2022-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45380339","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-04-03DOI: 10.1080/08997764.2022.2066108
Chiranjib Paul, P. Das
ABSTRACT A movie originates at the development stage when investors evaluate multiple scripts, attach key cast and crew, and shape the budget. Investors prefer to consider various scenarios before committing a large sum of money when selecting the key cast and crew. An accurate revenue prediction at this early stage reduces the risk of investment. We use a little information available at the early stage to predict movie revenue to enhance potential investors’ decision-making before greenlighting the project. In this study, we develop a movie revenue prediction model using multiple predictors, which are essentially based on key cast and crew, the storyline (movie genre), and the distinctive characteristics of the movie, which are available at the development stage. Our study applies multiple machine learning algorithms to predict movie revenue and demonstrates significant improvement over traditional statistical regression methods. The most accurate machine learning algorithm reduces the forecast error of total and opening-week box office revenue by 10.02% and 9.20%, respectively, over the benchmark multivariate linear regression method. Our results exhibit that including a movie’s distinctive characteristics reduces the average forecast error of total and opening-week box office revenue across all algorithms by 9.22% and 8.43%, respectively.
{"title":"Predicting movie revenue before committing significant investments","authors":"Chiranjib Paul, P. Das","doi":"10.1080/08997764.2022.2066108","DOIUrl":"https://doi.org/10.1080/08997764.2022.2066108","url":null,"abstract":"ABSTRACT A movie originates at the development stage when investors evaluate multiple scripts, attach key cast and crew, and shape the budget. Investors prefer to consider various scenarios before committing a large sum of money when selecting the key cast and crew. An accurate revenue prediction at this early stage reduces the risk of investment. We use a little information available at the early stage to predict movie revenue to enhance potential investors’ decision-making before greenlighting the project. In this study, we develop a movie revenue prediction model using multiple predictors, which are essentially based on key cast and crew, the storyline (movie genre), and the distinctive characteristics of the movie, which are available at the development stage. Our study applies multiple machine learning algorithms to predict movie revenue and demonstrates significant improvement over traditional statistical regression methods. The most accurate machine learning algorithm reduces the forecast error of total and opening-week box office revenue by 10.02% and 9.20%, respectively, over the benchmark multivariate linear regression method. Our results exhibit that including a movie’s distinctive characteristics reduces the average forecast error of total and opening-week box office revenue across all algorithms by 9.22% and 8.43%, respectively.","PeriodicalId":29945,"journal":{"name":"JOURNAL OF MEDIA ECONOMICS","volume":"34 1","pages":"63 - 90"},"PeriodicalIF":0.3,"publicationDate":"2022-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41514241","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-04-03DOI: 10.1080/08997764.2022.2074024
Jimmyn Parc, P. Messerlin, Kyuchan Kim
ABSTRACT Hollywood studios have actively sought to export more films to China in order to benefit from its huge film market. Facing this expansion, the Chinese government has introduced quotas in order to restrict the market access of foreign films while protecting its domestic film industry and preserving Chinese values. Nonetheless, this protectionism has brought about an unexpected effect; a limited number of Hollywood films in China have been able to attract large audiences and even exert a strong influence upon society. This paper examines how this paradox has been possible. First, it compares the level of China’s overall protectionism with other countries. Second, China’s two main policy instruments in the domestic market are scrutinized: import quota (buy-out and revenue-sharing models) and screen quota. In revealing their true effects, this paper demonstrates that these instruments of protection have produced unexpected negative business practices that foster rather favorable conditions for US films in China which is contrary to what the Chinese government is seeking to achieve.
{"title":"The impact of protectionism on cultural industries: the effect of China’s film policies on imported films","authors":"Jimmyn Parc, P. Messerlin, Kyuchan Kim","doi":"10.1080/08997764.2022.2074024","DOIUrl":"https://doi.org/10.1080/08997764.2022.2074024","url":null,"abstract":"ABSTRACT Hollywood studios have actively sought to export more films to China in order to benefit from its huge film market. Facing this expansion, the Chinese government has introduced quotas in order to restrict the market access of foreign films while protecting its domestic film industry and preserving Chinese values. Nonetheless, this protectionism has brought about an unexpected effect; a limited number of Hollywood films in China have been able to attract large audiences and even exert a strong influence upon society. This paper examines how this paradox has been possible. First, it compares the level of China’s overall protectionism with other countries. Second, China’s two main policy instruments in the domestic market are scrutinized: import quota (buy-out and revenue-sharing models) and screen quota. In revealing their true effects, this paper demonstrates that these instruments of protection have produced unexpected negative business practices that foster rather favorable conditions for US films in China which is contrary to what the Chinese government is seeking to achieve.","PeriodicalId":29945,"journal":{"name":"JOURNAL OF MEDIA ECONOMICS","volume":"34 1","pages":"117 - 133"},"PeriodicalIF":0.3,"publicationDate":"2022-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44344085","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-02DOI: 10.1080/08997764.2022.2060241
Daniel O'Brien
ABSTRACT The advertising-based business model of journalism is under massive economic pressure. Thus, paid online content is becoming increasingly important for publishers. However, most consumers refuse to pay for online content at all. “Free mentality,” the consumer’s aversion to accept any price point other than zero, is discussed as one major reason. This paper is the first to empirically examine whether free mentality is associated with a reluctance to pay for online news. For this purpose, data of a comprehensive user survey in Germany (n = 1,004) was analyzed via ordered probit models and path analysis. Additionally, moderating effects with regards to free mentality and perceived value were examined. Results confirm low paying intent in the public and the role of free mentality therein. Beyond, free mentality significantly moderates the effect of perceived value on paying intent. The ideal of the Internet as disseminator of free ideas has a strong indirect effect on paying intent. Additionally, mandatory public service media fees in Germany pose another possible context-dependent rationale. This implies that the audience tends to perceive generic online goods akin to public goods. Thus, publishers must focus on the paying minority and the creation of added value via sufficient differentiation.
{"title":"Free lunch for all? – A path analysis on free mentality, paying intent and media budget for digital journalism","authors":"Daniel O'Brien","doi":"10.1080/08997764.2022.2060241","DOIUrl":"https://doi.org/10.1080/08997764.2022.2060241","url":null,"abstract":"ABSTRACT The advertising-based business model of journalism is under massive economic pressure. Thus, paid online content is becoming increasingly important for publishers. However, most consumers refuse to pay for online content at all. “Free mentality,” the consumer’s aversion to accept any price point other than zero, is discussed as one major reason. This paper is the first to empirically examine whether free mentality is associated with a reluctance to pay for online news. For this purpose, data of a comprehensive user survey in Germany (n = 1,004) was analyzed via ordered probit models and path analysis. Additionally, moderating effects with regards to free mentality and perceived value were examined. Results confirm low paying intent in the public and the role of free mentality therein. Beyond, free mentality significantly moderates the effect of perceived value on paying intent. The ideal of the Internet as disseminator of free ideas has a strong indirect effect on paying intent. Additionally, mandatory public service media fees in Germany pose another possible context-dependent rationale. This implies that the audience tends to perceive generic online goods akin to public goods. Thus, publishers must focus on the paying minority and the creation of added value via sufficient differentiation.","PeriodicalId":29945,"journal":{"name":"JOURNAL OF MEDIA ECONOMICS","volume":"34 1","pages":"29 - 61"},"PeriodicalIF":0.3,"publicationDate":"2022-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48441057","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-02DOI: 10.1080/08997764.2022.2049280
Patrick Felka, Cristina A. Mihale-Wilson, O. Hinz
ABSTRACT Due to its inexpensiveness, speed of implementation and adaptation, push location-based mobile advertising (LBMA) can constitute a powerful, cost-effective marketing tool. Thus, in theory, LBMA bears considerable potential for conducting effective marketing campaigns. However, in reality, to tap into this potential, practitioners, and academics must first understand how targeting strategies, and in particular spatial targeting – determine LBMA’s success rates. While the role of location for the effectiveness of LBMA is well understood, the underlying mechanisms through which location can influence LBMA redemption rates remain widely unexplored. Based on a field experiment with same-day LBMA coupons, this study extends the existing research and shows that location determines LBMA redemption rates via a cognitive and affective component of consumers’ ad perception. Further, this study shows that surprisingly, and contrary to the prevailing mantra that location congruency yields the best LBMA redemption rates, commuting hubs are an appealing alternative to location congruent LBMA.
{"title":"Understanding mediators in location-based mobile marketing and why commuting hubs are so effective—a mediation analysis of a randomized field experiment","authors":"Patrick Felka, Cristina A. Mihale-Wilson, O. Hinz","doi":"10.1080/08997764.2022.2049280","DOIUrl":"https://doi.org/10.1080/08997764.2022.2049280","url":null,"abstract":"ABSTRACT Due to its inexpensiveness, speed of implementation and adaptation, push location-based mobile advertising (LBMA) can constitute a powerful, cost-effective marketing tool. Thus, in theory, LBMA bears considerable potential for conducting effective marketing campaigns. However, in reality, to tap into this potential, practitioners, and academics must first understand how targeting strategies, and in particular spatial targeting – determine LBMA’s success rates. While the role of location for the effectiveness of LBMA is well understood, the underlying mechanisms through which location can influence LBMA redemption rates remain widely unexplored. Based on a field experiment with same-day LBMA coupons, this study extends the existing research and shows that location determines LBMA redemption rates via a cognitive and affective component of consumers’ ad perception. Further, this study shows that surprisingly, and contrary to the prevailing mantra that location congruency yields the best LBMA redemption rates, commuting hubs are an appealing alternative to location congruent LBMA.","PeriodicalId":29945,"journal":{"name":"JOURNAL OF MEDIA ECONOMICS","volume":"34 1","pages":"1 - 28"},"PeriodicalIF":0.3,"publicationDate":"2022-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"59574297","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-10-01DOI: 10.1080/08997764.2021.2008409
Joost Impink, P. Kielty, Han Stice, Roger White
ABSTRACT This study examines the change in crime observed in the weeks following the release (exogenous shocks to video game play) of top-selling video games between 2006 and 2011. We find that the release of violent (Mature-rated) video games is associated with an increase in overall crime in the weeks following release. Crime increases for both youth and adults following blockbuster Mature-rated releases, but the increase in crime among youth is approximately four times greater (8%) than the increase among adults (2%). Conversely, we find that the release of best-selling nonviolent (Everyone-rated) video games is not associated with a change in crime in the weeks directly following the release. Our results suggest that the release of violent video games increases crime in the United States, at least in the short-term, especially among the under-17 population for whom Mature-rated games are explicitly labeled as not “suitable.” Interestingly, our results are completely moderated in U.S. counties that forbid alcohol sales, which suggests that alcohol is a necessary channel through which exposure to violent video games contributes to crime.
{"title":"Violent Video Games and Crime","authors":"Joost Impink, P. Kielty, Han Stice, Roger White","doi":"10.1080/08997764.2021.2008409","DOIUrl":"https://doi.org/10.1080/08997764.2021.2008409","url":null,"abstract":"ABSTRACT This study examines the change in crime observed in the weeks following the release (exogenous shocks to video game play) of top-selling video games between 2006 and 2011. We find that the release of violent (Mature-rated) video games is associated with an increase in overall crime in the weeks following release. Crime increases for both youth and adults following blockbuster Mature-rated releases, but the increase in crime among youth is approximately four times greater (8%) than the increase among adults (2%). Conversely, we find that the release of best-selling nonviolent (Everyone-rated) video games is not associated with a change in crime in the weeks directly following the release. Our results suggest that the release of violent video games increases crime in the United States, at least in the short-term, especially among the under-17 population for whom Mature-rated games are explicitly labeled as not “suitable.” Interestingly, our results are completely moderated in U.S. counties that forbid alcohol sales, which suggests that alcohol is a necessary channel through which exposure to violent video games contributes to crime.","PeriodicalId":29945,"journal":{"name":"JOURNAL OF MEDIA ECONOMICS","volume":"33 1","pages":"49 - 73"},"PeriodicalIF":0.3,"publicationDate":"2020-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48989791","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-10-01DOI: 10.1080/08997764.2021.1918698
Sung Wook Ji, Junwon Lee
ABSTRACT Using 50 countries’ media-market panel data from 2012 to 2016, this study examines changes in the global media industry caused by the development of the Internet and assesses the influence of cultural factors on these changes. In the light of niche theory, an analytical method of measuring the competition among media, this study analyzes gradual changes in the online and offline media markets. By using Hofstede’s cultural dimensions as a lens for analyzing cultural factors affecting Internet displacement effects, this study finds that culture is one of the critical factors affecting online vs. offline competition.
{"title":"Cultural dimensions of online vs. offline media competition: an application of niche theory","authors":"Sung Wook Ji, Junwon Lee","doi":"10.1080/08997764.2021.1918698","DOIUrl":"https://doi.org/10.1080/08997764.2021.1918698","url":null,"abstract":"ABSTRACT Using 50 countries’ media-market panel data from 2012 to 2016, this study examines changes in the global media industry caused by the development of the Internet and assesses the influence of cultural factors on these changes. In the light of niche theory, an analytical method of measuring the competition among media, this study analyzes gradual changes in the online and offline media markets. By using Hofstede’s cultural dimensions as a lens for analyzing cultural factors affecting Internet displacement effects, this study finds that culture is one of the critical factors affecting online vs. offline competition.","PeriodicalId":29945,"journal":{"name":"JOURNAL OF MEDIA ECONOMICS","volume":"33 1","pages":"31 - 48"},"PeriodicalIF":0.3,"publicationDate":"2020-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08997764.2021.1918698","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43815184","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-04-02DOI: 10.1080/08997764.2021.1906689
Mohammad Refakar, Jean-Pierre Gueyié
ABSTRACT Media play an important role in shaping people’s beliefs and ideas. More specifically, media have a great influence on what we think about foreign countries. The media influence the way a country’s citizens view the people and governments of other countries and shape our image of them. All types of articles about foreign countries are covered in the media. Investors looking to invest abroad certainly pay attention to what is reported in the media about corruption in other countries. Since corruption plays a huge role in investment decisions, this paper investigates the role of corruption coverage in Wall Street journal on US foreign direct investment outflows. We find that an abundance of corruption stories about a specific country in The Wall Street Journal can demotivate investors and reduce the amount of US foreign direct investment outflows to that country.
{"title":"Media corruption perceptions and US foreign direct investment","authors":"Mohammad Refakar, Jean-Pierre Gueyié","doi":"10.1080/08997764.2021.1906689","DOIUrl":"https://doi.org/10.1080/08997764.2021.1906689","url":null,"abstract":"ABSTRACT Media play an important role in shaping people’s beliefs and ideas. More specifically, media have a great influence on what we think about foreign countries. The media influence the way a country’s citizens view the people and governments of other countries and shape our image of them. All types of articles about foreign countries are covered in the media. Investors looking to invest abroad certainly pay attention to what is reported in the media about corruption in other countries. Since corruption plays a huge role in investment decisions, this paper investigates the role of corruption coverage in Wall Street journal on US foreign direct investment outflows. We find that an abundance of corruption stories about a specific country in The Wall Street Journal can demotivate investors and reduce the amount of US foreign direct investment outflows to that country.","PeriodicalId":29945,"journal":{"name":"JOURNAL OF MEDIA ECONOMICS","volume":"33 1","pages":"13 - 29"},"PeriodicalIF":0.3,"publicationDate":"2020-04-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08997764.2021.1906689","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48400442","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-04-02DOI: 10.1080/08997764.2021.1922836
Thomas J. Miceli
ABSTRACT Creation of a television or movie project requires the bundling of inputs – writers, actors, directors – into a coherent package that can be produced and distributed. Traditionally this bundling was done by studios, which then negotiated compensation deals with input suppliers via their agents. However, large talent agencies have increasingly engaged in the practice of “packaging,” which involves creating vehicles for their clients and selling the bundled projects to studios. The union for screenwriters has challenged this activity as constituting an unfair business practice, arguing that it creates a conflict of interest on the part of agencies. This paper evaluates this claim in a bargaining framework with transaction-specific investments and a possible holdup problem.
{"title":"Packaging deals in the entertainment industry: a bargaining approach","authors":"Thomas J. Miceli","doi":"10.1080/08997764.2021.1922836","DOIUrl":"https://doi.org/10.1080/08997764.2021.1922836","url":null,"abstract":"ABSTRACT Creation of a television or movie project requires the bundling of inputs – writers, actors, directors – into a coherent package that can be produced and distributed. Traditionally this bundling was done by studios, which then negotiated compensation deals with input suppliers via their agents. However, large talent agencies have increasingly engaged in the practice of “packaging,” which involves creating vehicles for their clients and selling the bundled projects to studios. The union for screenwriters has challenged this activity as constituting an unfair business practice, arguing that it creates a conflict of interest on the part of agencies. This paper evaluates this claim in a bargaining framework with transaction-specific investments and a possible holdup problem.","PeriodicalId":29945,"journal":{"name":"JOURNAL OF MEDIA ECONOMICS","volume":"33 1","pages":"1 - 12"},"PeriodicalIF":0.3,"publicationDate":"2020-04-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08997764.2021.1922836","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43960856","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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