Pub Date : 2019-10-02DOI: 10.1080/08997764.2021.1903168
A. Kerkhof, J. Münster
ABSTRACT The importance of user-generated content is growing as media consumption is moving online; yet, investigations of media bias on user-generated content platforms are rare. We develop a novel procedure to detect coverage bias – i.e., bias in the amount of coverage certain topics or issues receive – on user-generated content platforms. We proceed in two steps. First, we focus on a sample of homogeneous observations and control for observable differences. Second, we compare the coverage of our observations between different language versions of the same platform in a difference-in-differences framework, which allows us to disentangle coverage bias from unobserved heterogeneity between observations. We apply our procedure to Wikipedia and examine whether it has a coverage bias in its biographies of German (and French) Members of Parliament (MPs). Our analysis reveals a small to medium size coverage bias against MPs from the center-left parties in Germany and in France. A plausible explanation are partisan contributions to the Wikipedia biographies, as we show by analyzing patterns of authorship and Wikipedia’s talk pages for the German case. Practical implications of our results include raising users’ awareness of coverage bias when searching for and processing information obtained on user-generated content platforms.
{"title":"Detecting coverage bias in user-generated content","authors":"A. Kerkhof, J. Münster","doi":"10.1080/08997764.2021.1903168","DOIUrl":"https://doi.org/10.1080/08997764.2021.1903168","url":null,"abstract":"ABSTRACT The importance of user-generated content is growing as media consumption is moving online; yet, investigations of media bias on user-generated content platforms are rare. We develop a novel procedure to detect coverage bias – i.e., bias in the amount of coverage certain topics or issues receive – on user-generated content platforms. We proceed in two steps. First, we focus on a sample of homogeneous observations and control for observable differences. Second, we compare the coverage of our observations between different language versions of the same platform in a difference-in-differences framework, which allows us to disentangle coverage bias from unobserved heterogeneity between observations. We apply our procedure to Wikipedia and examine whether it has a coverage bias in its biographies of German (and French) Members of Parliament (MPs). Our analysis reveals a small to medium size coverage bias against MPs from the center-left parties in Germany and in France. A plausible explanation are partisan contributions to the Wikipedia biographies, as we show by analyzing patterns of authorship and Wikipedia’s talk pages for the German case. Practical implications of our results include raising users’ awareness of coverage bias when searching for and processing information obtained on user-generated content platforms.","PeriodicalId":29945,"journal":{"name":"JOURNAL OF MEDIA ECONOMICS","volume":"32 1","pages":"99 - 130"},"PeriodicalIF":0.3,"publicationDate":"2019-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08997764.2021.1903168","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45954123","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-10-02DOI: 10.1080/08997764.2021.1883916
Yang Shi, Tingting Wang
ABSTRACT Television advertising effectiveness constitutes a key marketing issue. Advertisers rely on program TV ratings to determine advertisement placement because consumers’ decisions to view TV commercials are largely influenced by their TV program-viewing behavior. However, high program viewership of television dramas does not always entail high commercial viewership; consumers’ motivations for drama consumption play a critical role. In the context of TV drama viewing, we build a two-stage structural model that distinguishes two motivations for TV drama consumption—viewers’ liking for a drama and the need for cognitive closure—and demonstrate their contrasting effects on consumers’ commercial-viewing behavior. Although both motivations enhance drama-viewing behavior, consumers exhibit an enhanced (vs. diminished) tendency to watch subsequent commercials when they possess heightened liking for the drama (vs. the need for cognitive closure). These findings contribute to extant research on TV commercial-viewing behavior by distinguishing the roles of different drama-viewing motivations. Based on the model estimation results, we conduct a series of simulation studies to generate rich managerial implications. Managerial practices for both advertisers and TV networks are discussed.
{"title":"Genuine Liking or the Need for Closure? The Differential Effects of Consumers’ TV Drama Viewing Motivations on Commercial Viewership","authors":"Yang Shi, Tingting Wang","doi":"10.1080/08997764.2021.1883916","DOIUrl":"https://doi.org/10.1080/08997764.2021.1883916","url":null,"abstract":"ABSTRACT Television advertising effectiveness constitutes a key marketing issue. Advertisers rely on program TV ratings to determine advertisement placement because consumers’ decisions to view TV commercials are largely influenced by their TV program-viewing behavior. However, high program viewership of television dramas does not always entail high commercial viewership; consumers’ motivations for drama consumption play a critical role. In the context of TV drama viewing, we build a two-stage structural model that distinguishes two motivations for TV drama consumption—viewers’ liking for a drama and the need for cognitive closure—and demonstrate their contrasting effects on consumers’ commercial-viewing behavior. Although both motivations enhance drama-viewing behavior, consumers exhibit an enhanced (vs. diminished) tendency to watch subsequent commercials when they possess heightened liking for the drama (vs. the need for cognitive closure). These findings contribute to extant research on TV commercial-viewing behavior by distinguishing the roles of different drama-viewing motivations. Based on the model estimation results, we conduct a series of simulation studies to generate rich managerial implications. Managerial practices for both advertisers and TV networks are discussed.","PeriodicalId":29945,"journal":{"name":"JOURNAL OF MEDIA ECONOMICS","volume":"32 1","pages":"57 - 81"},"PeriodicalIF":0.3,"publicationDate":"2019-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08997764.2021.1883916","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46628599","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-10-02DOI: 10.1080/08997764.2021.1890751
Lena Hoeck, Martin Spann
ABSTRACT One of the core challenges in the media industry is attracting audiences. To this end, publishers, such as TV broadcasters, spend significant resources on advertising their contents on TV and in digital channels. Among others, they are trying to leverage the growing use of additional screen-based devices (second screens) in conjunction with the television, the first screen. This paper empirically studies the effectiveness of first screen and second screen as marketing channels on TV viewing activity. We use unique large-scale observational datasets on TV viewing behavior and on exposure to marketing channels from a major European media company. The results show that both first screen marketing and second-screen marketing can increase show viewing likelihood. We discuss the mechanisms of these effects and provide managerial implications for marketing planning in the media industry.
{"title":"The effects of first and second screen marketing on TV viewing activity","authors":"Lena Hoeck, Martin Spann","doi":"10.1080/08997764.2021.1890751","DOIUrl":"https://doi.org/10.1080/08997764.2021.1890751","url":null,"abstract":"ABSTRACT One of the core challenges in the media industry is attracting audiences. To this end, publishers, such as TV broadcasters, spend significant resources on advertising their contents on TV and in digital channels. Among others, they are trying to leverage the growing use of additional screen-based devices (second screens) in conjunction with the television, the first screen. This paper empirically studies the effectiveness of first screen and second screen as marketing channels on TV viewing activity. We use unique large-scale observational datasets on TV viewing behavior and on exposure to marketing channels from a major European media company. The results show that both first screen marketing and second-screen marketing can increase show viewing likelihood. We discuss the mechanisms of these effects and provide managerial implications for marketing planning in the media industry.","PeriodicalId":29945,"journal":{"name":"JOURNAL OF MEDIA ECONOMICS","volume":"32 1","pages":"82 - 98"},"PeriodicalIF":0.3,"publicationDate":"2019-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08997764.2021.1890751","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42950153","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-04-03DOI: 10.1080/08997764.2021.1889814
Nina Klaß, Christian M. Wellbrock
ABSTRACT Technology has disrupted the news media, and the limited intention to pay for content is still a challenge for the industry. News media outlets currently distribute single articles through online and profile logic platforms, such as social media sites, to consumers and marketers. Thus, journalists are becoming more visible, relevant and, consequently, valuable–for both consumers and firms. General human brand theories predict that strategic management can foster superstar brand images for journalists to increase news media success. This article develops and empirically validates a comprehensive measurement model for human brand images in the news media industry by focusing on the drivers that affect brand image and their influence on consumer intentions. The results, which are base on primary questionnaire survey data (n = 1,502) and partial least squares structural equation modeling (PLS-SEM), suggest that first performance-based factors, followed by self-expression and then personality-based factors are direct potential antecedents of brand image and that brand image is a direct potential antecedent of paying intent and the intention to share content through social media. Our results offer much needed guidance for news media by providing a basis for implementing successful human brand management which could potentially support the search for sustainable business models.
{"title":"When journalists become stars: drivers of human brand images and their influence on consumer intentions","authors":"Nina Klaß, Christian M. Wellbrock","doi":"10.1080/08997764.2021.1889814","DOIUrl":"https://doi.org/10.1080/08997764.2021.1889814","url":null,"abstract":"ABSTRACT Technology has disrupted the news media, and the limited intention to pay for content is still a challenge for the industry. News media outlets currently distribute single articles through online and profile logic platforms, such as social media sites, to consumers and marketers. Thus, journalists are becoming more visible, relevant and, consequently, valuable–for both consumers and firms. General human brand theories predict that strategic management can foster superstar brand images for journalists to increase news media success. This article develops and empirically validates a comprehensive measurement model for human brand images in the news media industry by focusing on the drivers that affect brand image and their influence on consumer intentions. The results, which are base on primary questionnaire survey data (n = 1,502) and partial least squares structural equation modeling (PLS-SEM), suggest that first performance-based factors, followed by self-expression and then personality-based factors are direct potential antecedents of brand image and that brand image is a direct potential antecedent of paying intent and the intention to share content through social media. Our results offer much needed guidance for news media by providing a basis for implementing successful human brand management which could potentially support the search for sustainable business models.","PeriodicalId":29945,"journal":{"name":"JOURNAL OF MEDIA ECONOMICS","volume":"32 1","pages":"35 - 55"},"PeriodicalIF":0.3,"publicationDate":"2019-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08997764.2021.1889814","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47976684","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-04-03DOI: 10.1080/08997764.2021.1883917
J. C. Arteaga, D. Coronado, Daniel Flores
ABSTRACT In this study, we use hedonic and conjoint analyses to estimate the effects of a series of service attributes such as VIP (top luxury), IMAX, X4D (a 3D movie projection with synchronized physical effects), JUNIOR (an auditorium with a playground for kids), and 3D on admission prices at movie theaters. As far as we know, this is the first effort to measure consumers’ willingness to pay for a set of quality service attributes in this industry using these methods. Our estimates can serve as a guide for pricing decisions at movie theaters. Moreover, they can be used to assess investments. Some of the quality attributes that we study have large implicit prices. Nevertheless, they can be very costly or may substantially reduce the seating capacity of theaters. Therefore, we provide an example illustrating how managers and investors can use our willingness to pay estimates to evaluate investing in each of these features.
{"title":"On the pricing of quality attributes at movie theaters","authors":"J. C. Arteaga, D. Coronado, Daniel Flores","doi":"10.1080/08997764.2021.1883917","DOIUrl":"https://doi.org/10.1080/08997764.2021.1883917","url":null,"abstract":"ABSTRACT In this study, we use hedonic and conjoint analyses to estimate the effects of a series of service attributes such as VIP (top luxury), IMAX, X4D (a 3D movie projection with synchronized physical effects), JUNIOR (an auditorium with a playground for kids), and 3D on admission prices at movie theaters. As far as we know, this is the first effort to measure consumers’ willingness to pay for a set of quality service attributes in this industry using these methods. Our estimates can serve as a guide for pricing decisions at movie theaters. Moreover, they can be used to assess investments. Some of the quality attributes that we study have large implicit prices. Nevertheless, they can be very costly or may substantially reduce the seating capacity of theaters. Therefore, we provide an example illustrating how managers and investors can use our willingness to pay estimates to evaluate investing in each of these features.","PeriodicalId":29945,"journal":{"name":"JOURNAL OF MEDIA ECONOMICS","volume":"32 1","pages":"1 - 16"},"PeriodicalIF":0.3,"publicationDate":"2019-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08997764.2021.1883917","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47226532","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-04-03DOI: 10.1080/08997764.2021.1888210
J. Cheng, Chen Wu, Jianyu Chi
ABSTRACT “Competitive duplication” is widespread in China’s broadcasting market due to fierce competition. To address this issue, the National Radio and Television Administration instituted the “Limited Entertainment Order” (LEO) in 2011 with the purpose of increasing the diversity of television programs. This study employs a Panel Threshold Model and data on 32 provincial TV stations between 2009 and 2014 to examine the effectiveness of the LEO on program diversity. The descriptive statistics reveal a temporary increase in program diversity immediately following implementation of the LEO, which drops quickly thereafter. The empirical findings suggest the policy has been ineffective in promoting the genres of programs offered by provincial broadcasters. In contrast, the individual fixed effects, rating share, and advertisement dependence of TV stations have significant effects on the level of program diversity.
{"title":"Effects of China’s “limited entertainment order” policy on program diversity: an analysis based on panel threshold model","authors":"J. Cheng, Chen Wu, Jianyu Chi","doi":"10.1080/08997764.2021.1888210","DOIUrl":"https://doi.org/10.1080/08997764.2021.1888210","url":null,"abstract":"ABSTRACT “Competitive duplication” is widespread in China’s broadcasting market due to fierce competition. To address this issue, the National Radio and Television Administration instituted the “Limited Entertainment Order” (LEO) in 2011 with the purpose of increasing the diversity of television programs. This study employs a Panel Threshold Model and data on 32 provincial TV stations between 2009 and 2014 to examine the effectiveness of the LEO on program diversity. The descriptive statistics reveal a temporary increase in program diversity immediately following implementation of the LEO, which drops quickly thereafter. The empirical findings suggest the policy has been ineffective in promoting the genres of programs offered by provincial broadcasters. In contrast, the individual fixed effects, rating share, and advertisement dependence of TV stations have significant effects on the level of program diversity.","PeriodicalId":29945,"journal":{"name":"JOURNAL OF MEDIA ECONOMICS","volume":"32 1","pages":"17 - 34"},"PeriodicalIF":0.3,"publicationDate":"2019-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08997764.2021.1888210","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46128300","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-10-02DOI: 10.1080/08997764.2020.1849228
Oliver Budzinski, Sophia Gaenssle
ABSTRACT A new type of superstars developed with the rise of social media markets: social media superstars (SMS). The economic literature on the superstar phenomenon provides empirical evidence on different types of stars, above all athletes and musicians. This paper presents the first empirical work on SMS with original data from YouTube. Using various econometric techniques, we analyze a unique sample of 200 YouTube stars out of four different video categories to shed light on this new phenomenon. Beyond applying classic economic concepts on superstars by Rosen, MacDonald, and Adler, we contribute to extending the literature toward attention economics and the concepts of audience building (audience attraction and maintenance). In our empirical analysis, we find evidence supporting an inverse U-shape influence of upload frequency on the success of SMS. Moreover, we find empirical evidence that the duration and experience in the market have a significant influence on social media success. Eventually, we derive implications for superstar theory, SMS management, service providers, and advertisers.
{"title":"The economics of social media (super-)stars: an empirical investigation of stardom and success on YouTube","authors":"Oliver Budzinski, Sophia Gaenssle","doi":"10.1080/08997764.2020.1849228","DOIUrl":"https://doi.org/10.1080/08997764.2020.1849228","url":null,"abstract":"ABSTRACT A new type of superstars developed with the rise of social media markets: social media superstars (SMS). The economic literature on the superstar phenomenon provides empirical evidence on different types of stars, above all athletes and musicians. This paper presents the first empirical work on SMS with original data from YouTube. Using various econometric techniques, we analyze a unique sample of 200 YouTube stars out of four different video categories to shed light on this new phenomenon. Beyond applying classic economic concepts on superstars by Rosen, MacDonald, and Adler, we contribute to extending the literature toward attention economics and the concepts of audience building (audience attraction and maintenance). In our empirical analysis, we find evidence supporting an inverse U-shape influence of upload frequency on the success of SMS. Moreover, we find empirical evidence that the duration and experience in the market have a significant influence on social media success. Eventually, we derive implications for superstar theory, SMS management, service providers, and advertisers.","PeriodicalId":29945,"journal":{"name":"JOURNAL OF MEDIA ECONOMICS","volume":"31 1","pages":"75 - 95"},"PeriodicalIF":0.3,"publicationDate":"2018-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08997764.2020.1849228","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46276464","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-10-02DOI: 10.1080/08997764.2020.1871358
M. U. Özmen
ABSTRACT This study investigates the cross-country variation in the share of national movies in total box office revenue using annual observations from a sample of 43 countries. For this purpose, the preference for national movies is associated with the size of domestic movie production (proxied by absolute and relative number of national movies produced), availability of top-class movie directors, cultural (national feeling) and institutional (level of democracy, freedom to access foreign information) indicators, and the presence of common languages spoken across countries. Our results reveal that higher national movie production (in absolute and relative terms), availability of top-level directors, and level of national feeling are positively associated with relative preference for national movies. Meanwhile the level of democracy, freedom to access foreign information, and the presence of common language are negatively associated with the share of national movies in total box office revenue. Overall, our results provide evidence for both home market effect and cultural discounting hypotheses from a macro level perspective. Movie producers, distributors, directors, and online-streaming content providers may use our findings to improve their creative and business strategies.
{"title":"Cross-country variation in the share of national movies in total box office revenue","authors":"M. U. Özmen","doi":"10.1080/08997764.2020.1871358","DOIUrl":"https://doi.org/10.1080/08997764.2020.1871358","url":null,"abstract":"ABSTRACT This study investigates the cross-country variation in the share of national movies in total box office revenue using annual observations from a sample of 43 countries. For this purpose, the preference for national movies is associated with the size of domestic movie production (proxied by absolute and relative number of national movies produced), availability of top-class movie directors, cultural (national feeling) and institutional (level of democracy, freedom to access foreign information) indicators, and the presence of common languages spoken across countries. Our results reveal that higher national movie production (in absolute and relative terms), availability of top-level directors, and level of national feeling are positively associated with relative preference for national movies. Meanwhile the level of democracy, freedom to access foreign information, and the presence of common language are negatively associated with the share of national movies in total box office revenue. Overall, our results provide evidence for both home market effect and cultural discounting hypotheses from a macro level perspective. Movie producers, distributors, directors, and online-streaming content providers may use our findings to improve their creative and business strategies.","PeriodicalId":29945,"journal":{"name":"JOURNAL OF MEDIA ECONOMICS","volume":"31 1","pages":"117 - 132"},"PeriodicalIF":0.3,"publicationDate":"2018-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08997764.2020.1871358","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46756318","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-10-02DOI: 10.1080/08997764.2020.1871250
Orsa Kekezi, C. Mellander
ABSTRACT Urbanization has led to the centralization of many important functions, including the media sector. In the case of Sweden, 53% of journalists now live in the capital region of Stockholm. The number of local editorial offices has shrunk from 668 to 273 in 28 years. What impact does this media centralization have? A recent report from the U.S. by the PEW Institute shows that rural communities experience a sense of being disconnected from what is being reported by the media. In this paper, we hypothesize that the lack of a local editorial office can lead to a lower consumption of local news (either in print form or online). Similarly, we also test if local news consumption decreases due to having fewer local journalists. Based on fine level data for Sweden in 2006 and in 2013, the results of our analysis suggest that the existence of an editorial office in a municipality is not significantly related to the consumption of local newspapers, but that accessibility to employed journalists who live in the municipality is.
{"title":"Geography and consumption of local media","authors":"Orsa Kekezi, C. Mellander","doi":"10.1080/08997764.2020.1871250","DOIUrl":"https://doi.org/10.1080/08997764.2020.1871250","url":null,"abstract":"ABSTRACT Urbanization has led to the centralization of many important functions, including the media sector. In the case of Sweden, 53% of journalists now live in the capital region of Stockholm. The number of local editorial offices has shrunk from 668 to 273 in 28 years. What impact does this media centralization have? A recent report from the U.S. by the PEW Institute shows that rural communities experience a sense of being disconnected from what is being reported by the media. In this paper, we hypothesize that the lack of a local editorial office can lead to a lower consumption of local news (either in print form or online). Similarly, we also test if local news consumption decreases due to having fewer local journalists. Based on fine level data for Sweden in 2006 and in 2013, the results of our analysis suggest that the existence of an editorial office in a municipality is not significantly related to the consumption of local newspapers, but that accessibility to employed journalists who live in the municipality is.","PeriodicalId":29945,"journal":{"name":"JOURNAL OF MEDIA ECONOMICS","volume":"31 1","pages":"96 - 116"},"PeriodicalIF":0.3,"publicationDate":"2018-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08997764.2020.1871250","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47222783","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-04-03DOI: 10.1080/08997764.2020.1791888
Jaemin Jung, Youngjune Kim, Haeyeop Song
ABSTRACT This paper provides a content analysis of the published articles in the Journal of Media Economics during the period 1988–2017 and was sparked by the 30th anniversary of the journal. A total of 388 papers were content-analyzed to answer the questions of who wrote what, and how in the journal for the above-mentioned 30 years. Each article was classified based on the number of authors, author’s affiliation (country, region, and educational background), target country and industry analyzed, unit of analysis, theoretical base, methodological approach, data collection method, and time frame of research. The results revealed drastic changes in the composition of authors’ affiliated countries and their educational background. The target country and industry of research, and the level of analysis also changed. On the other hand, theoretical basis and methodological approaches, including data collection methods, did not show much change over time, except for the increase in mathematical modeling papers. The editorship changed from one person trained in journalism school (1988–2005) to co-editors – a communications scholar and an economist (2006–2017) – and the comparison between the two different types of the editorship showed an apparent difference in who wrote what, and how.
{"title":"A thirty-year retrospective of the Journal of Media Economics: who wrote what, and how?","authors":"Jaemin Jung, Youngjune Kim, Haeyeop Song","doi":"10.1080/08997764.2020.1791888","DOIUrl":"https://doi.org/10.1080/08997764.2020.1791888","url":null,"abstract":"ABSTRACT This paper provides a content analysis of the published articles in the Journal of Media Economics during the period 1988–2017 and was sparked by the 30th anniversary of the journal. A total of 388 papers were content-analyzed to answer the questions of who wrote what, and how in the journal for the above-mentioned 30 years. Each article was classified based on the number of authors, author’s affiliation (country, region, and educational background), target country and industry analyzed, unit of analysis, theoretical base, methodological approach, data collection method, and time frame of research. The results revealed drastic changes in the composition of authors’ affiliated countries and their educational background. The target country and industry of research, and the level of analysis also changed. On the other hand, theoretical basis and methodological approaches, including data collection methods, did not show much change over time, except for the increase in mathematical modeling papers. The editorship changed from one person trained in journalism school (1988–2005) to co-editors – a communications scholar and an economist (2006–2017) – and the comparison between the two different types of the editorship showed an apparent difference in who wrote what, and how.","PeriodicalId":29945,"journal":{"name":"JOURNAL OF MEDIA ECONOMICS","volume":"31 1","pages":"26 - 6"},"PeriodicalIF":0.3,"publicationDate":"2018-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08997764.2020.1791888","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44512691","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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