首页 > 最新文献

Research Anthology on Strategies for Using Social Media as a Service and Tool in Business最新文献

英文 中文
Shopping via Instagram 通过Instagram购物
Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-9020-1.ch049
Chayada Apiraksattayakul, S. Papagiannidis, E. Alamanos
This study presents an empirical investigation as to the key determinants of purchase intention towards clothing on Instagram. A conceptual model has been created, based upon the relevant literature and research questions of this study, which has subsequently been evaluated through a quantitative methodology. A convenience sample of 200 Thai customers was selected in order to complete the questionnaire. The accumulated data was analysed via multiple regression in order to test the study's hypotheses. The results suggest that four aspects contribute positively towards customer purchase intentions (perceived social value, perceived price value, perceived quality value and perceived benefits) while, in contrast, risk perceptions have been found to adversely impact upon customer purchase intentions. Two other aspects, perceived emotional value and electronic word of mouth, have been found to have no significant influence upon purchase intentions.
本研究对Instagram上服装购买意愿的关键决定因素进行了实证调查。根据本研究的相关文献和研究问题,建立了一个概念模型,随后通过定量方法对其进行了评估。为了完成问卷调查,我们选择了200名泰国顾客作为方便样本。通过多元回归分析累积的数据,以检验研究的假设。结果表明,四个方面(感知社会价值、感知价格价值、感知质量价值和感知利益)对顾客购买意愿有正向影响,而风险感知对顾客购买意愿有负向影响。另外两个方面,感知情感价值和电子口碑对购买意愿没有显著影响。
{"title":"Shopping via Instagram","authors":"Chayada Apiraksattayakul, S. Papagiannidis, E. Alamanos","doi":"10.4018/978-1-7998-9020-1.ch049","DOIUrl":"https://doi.org/10.4018/978-1-7998-9020-1.ch049","url":null,"abstract":"This study presents an empirical investigation as to the key determinants of purchase intention towards clothing on Instagram. A conceptual model has been created, based upon the relevant literature and research questions of this study, which has subsequently been evaluated through a quantitative methodology. A convenience sample of 200 Thai customers was selected in order to complete the questionnaire. The accumulated data was analysed via multiple regression in order to test the study's hypotheses. The results suggest that four aspects contribute positively towards customer purchase intentions (perceived social value, perceived price value, perceived quality value and perceived benefits) while, in contrast, risk perceptions have been found to adversely impact upon customer purchase intentions. Two other aspects, perceived emotional value and electronic word of mouth, have been found to have no significant influence upon purchase intentions.","PeriodicalId":302726,"journal":{"name":"Research Anthology on Strategies for Using Social Media as a Service and Tool in Business","volume":"148 13","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114060340","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Social Media Data Into Performance Measurement Systems 将社交媒体数据纳入绩效评估系统
Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-9020-1.ch011
D. Agostino, M. Arnaboldi, G. Azzone
Social media data are spreading widely across the world with a number of public institutions now active on social media. Much attention is being paid to how public institutions can exploit social media, for example, to provide better public services or engage with the general public. Little is, however, known about the potential offered by the data generated through social media, in particular, the possibility of applying social media data formally within a performance measurement system (PMS). The aim of this chapter is to explore how social media data can be integrated into a PMS for a public institution, proposing in this respect a framework of analysis. This framework places the decision-maker at the centre of the cycle and it consists of three main phases: the collection of social media data, the computation of indicators, and the visualization of data.
社交媒体数据在全球范围内广泛传播,许多公共机构现在活跃在社交媒体上。例如,公共机构如何利用社交媒体来提供更好的公共服务或与公众互动,这是人们关注的焦点。然而,人们对通过社交媒体产生的数据所提供的潜力知之甚少,特别是在绩效评估系统(PMS)中正式应用社交媒体数据的可能性。本章的目的是探讨如何将社交媒体数据整合到公共机构的PMS中,并在这方面提出一个分析框架。该框架将决策者置于周期的中心,由三个主要阶段组成:收集社交媒体数据、计算指标和数据可视化。
{"title":"Social Media Data Into Performance Measurement Systems","authors":"D. Agostino, M. Arnaboldi, G. Azzone","doi":"10.4018/978-1-7998-9020-1.ch011","DOIUrl":"https://doi.org/10.4018/978-1-7998-9020-1.ch011","url":null,"abstract":"Social media data are spreading widely across the world with a number of public institutions now active on social media. Much attention is being paid to how public institutions can exploit social media, for example, to provide better public services or engage with the general public. Little is, however, known about the potential offered by the data generated through social media, in particular, the possibility of applying social media data formally within a performance measurement system (PMS). The aim of this chapter is to explore how social media data can be integrated into a PMS for a public institution, proposing in this respect a framework of analysis. This framework places the decision-maker at the centre of the cycle and it consists of three main phases: the collection of social media data, the computation of indicators, and the visualization of data.","PeriodicalId":302726,"journal":{"name":"Research Anthology on Strategies for Using Social Media as a Service and Tool in Business","volume":"86 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121408424","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Storytelling as an Approach to Voice Complaints and eWOM on Social Media/Facebook 讲故事作为社交媒体/Facebook上的声音抱怨和eWOM的一种方法
Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-8575-6.CH004
X. Mei, Ingrid K. Bagaas, Erling K. L. Relling
Customer complaints are unavoidable in any businesses and how firms handle such complaints will affect the public's perception of the company's brand and reputation. While storytelling is being embraced by an increasing number of companies as a different way to communicate their brand, many customers are now also using storytelling as an approach to voice their unfavourable experiences on the social media in regards to a particular unsatisfactory purchase as part of electronic word-of-mouth (eWOM). Such creative and humorous complaints serve as a way to cut through the clutter in order to gain the company's attention. Those companies that embrace such complaints by responding in an equally humorous and creative manner as part of their service recovery process will manage to recover their customers as well as their employees. As such posts are often shared publicly on the Internet, they may become viral and thus can create great positive effect on the company's reputation. Hence, it is important to empower the employees to recover the services using untraditional responses.
客户投诉在任何企业中都是不可避免的,企业如何处理此类投诉将影响公众对公司品牌和声誉的看法。当越来越多的公司接受讲故事作为一种不同的方式来传播他们的品牌时,许多顾客现在也把讲故事作为一种方法,在社交媒体上表达他们对某件不满意的购买的不愉快经历,作为电子口碑(eom)的一部分。这种富有创意和幽默的抱怨可以作为一种从杂乱中脱颖而出的方式,以获得公司的注意。那些接受这些投诉的公司,以同样幽默和创造性的方式回应,作为他们服务恢复过程的一部分,将设法恢复他们的客户和员工。由于这些帖子经常在互联网上公开分享,它们可能会像病毒一样传播,从而对公司的声誉产生很大的积极影响。因此,授权员工使用非传统响应来恢复服务是很重要的。
{"title":"Storytelling as an Approach to Voice Complaints and eWOM on Social Media/Facebook","authors":"X. Mei, Ingrid K. Bagaas, Erling K. L. Relling","doi":"10.4018/978-1-5225-8575-6.CH004","DOIUrl":"https://doi.org/10.4018/978-1-5225-8575-6.CH004","url":null,"abstract":"Customer complaints are unavoidable in any businesses and how firms handle such complaints will affect the public's perception of the company's brand and reputation. While storytelling is being embraced by an increasing number of companies as a different way to communicate their brand, many customers are now also using storytelling as an approach to voice their unfavourable experiences on the social media in regards to a particular unsatisfactory purchase as part of electronic word-of-mouth (eWOM). Such creative and humorous complaints serve as a way to cut through the clutter in order to gain the company's attention. Those companies that embrace such complaints by responding in an equally humorous and creative manner as part of their service recovery process will manage to recover their customers as well as their employees. As such posts are often shared publicly on the Internet, they may become viral and thus can create great positive effect on the company's reputation. Hence, it is important to empower the employees to recover the services using untraditional responses.","PeriodicalId":302726,"journal":{"name":"Research Anthology on Strategies for Using Social Media as a Service and Tool in Business","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115452638","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
An Evaluation of the Effects of Social Media on Client 社会媒体对客户影响的评估
Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-9020-1.ch069
K. Dimitrova, Steve MacKay
High level of informality in the relationship between brand managers and advertising account representatives has been described as factor affecting positive work dynamic and long – term success. Although means of informal communications such as emails are still used, social networks have been gaining increasing popularity in the business landscape. This paper examines the effects of social media on client – agency relationships with focus on Facebook as an example of personal network. The methodology combines primary and secondary research. The paper reviews literature on client – agency relationships and social media, which provide the foundation for primary research. The paper concludes that connecting on Facebook with a client or agency representative is a way of showing the relationship has moved beyond strictly a working one. However, connecting with a work contact on Facebook should not be done in order to make the work relationship stronger. The study offers recommendations for practitioners and direction for future research.
品牌经理和广告客户代表之间的高度非正式关系被描述为影响积极工作动态和长期成功的因素。尽管电子邮件等非正式交流方式仍在使用,但社交网络在商业领域越来越受欢迎。本文考察了社会媒体对客户-代理关系的影响,重点关注Facebook作为个人网络的一个例子。该方法结合了一手研究和二手研究。本文回顾了客户-代理关系与社交媒体的相关文献,为本文的初步研究奠定了基础。论文的结论是,在Facebook上与客户或代理代表联系是一种表明关系已经超越了严格意义上的工作关系的方式。然而,在Facebook上与工作上的联系人联系不应该为了加强工作关系而这样做。本研究为实践者提供了建议,并为今后的研究指明了方向。
{"title":"An Evaluation of the Effects of Social Media on Client","authors":"K. Dimitrova, Steve MacKay","doi":"10.4018/978-1-7998-9020-1.ch069","DOIUrl":"https://doi.org/10.4018/978-1-7998-9020-1.ch069","url":null,"abstract":"High level of informality in the relationship between brand managers and advertising account representatives has been described as factor affecting positive work dynamic and long – term success. Although means of informal communications such as emails are still used, social networks have been gaining increasing popularity in the business landscape. This paper examines the effects of social media on client – agency relationships with focus on Facebook as an example of personal network. The methodology combines primary and secondary research. The paper reviews literature on client – agency relationships and social media, which provide the foundation for primary research. The paper concludes that connecting on Facebook with a client or agency representative is a way of showing the relationship has moved beyond strictly a working one. However, connecting with a work contact on Facebook should not be done in order to make the work relationship stronger. The study offers recommendations for practitioners and direction for future research.","PeriodicalId":302726,"journal":{"name":"Research Anthology on Strategies for Using Social Media as a Service and Tool in Business","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125401827","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Hiring Practices, Uses of Social Media, and Teacher Retention Differences 招聘实践、社交媒体的使用和教师留任差异
Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-3616-1.CH012
Bridgette Waite, Elsa-Sofia Morote
This study assesses the differences between teacher retention rate and human resource (HR) managers' hiring practices, self-efficacy. Their use of social media websites (Facebook, LinkedIn, and Twitter) for hiring was evaluated. Turnover of teachers with fewer than 5 years of experience was gathered from New York State Education Department (NYSED) database. New York State schools were separated by high and low teacher retention rates. A Likert Scale Survey with one open ended question was sent to school districts HR managers. An independent sample t test was used to determine the differences between high and low teacher retention rates. A content analysis is presented using the responses to the open-ended question. Findings indicated that less than half of the HR managers used social media in the hiring process. No significant differences between teacher retention rates, HR managers' practices, and HR self-efficacy was found.
本研究旨在评估教师留任率与人力资源管理者的聘用行为、自我效能感之间的差异。他们使用社交媒体网站(Facebook, LinkedIn和Twitter)进行招聘评估。经验不足5年的教师的流动率从纽约州教育部门(NYSED)的数据库中收集。纽约州的学校因教师留任率高低而分开。一份带有一个开放式问题的李克特量表调查被发给了学区的人力资源经理。使用独立样本t检验来确定高教师留任率和低教师留任率之间的差异。使用对开放式问题的回答进行内容分析。调查结果显示,不到一半的人力资源经理在招聘过程中使用社交媒体。教师留任率、人力资源经理实践和人力资源自我效能感之间无显著差异。
{"title":"Hiring Practices, Uses of Social Media, and Teacher Retention Differences","authors":"Bridgette Waite, Elsa-Sofia Morote","doi":"10.4018/978-1-5225-3616-1.CH012","DOIUrl":"https://doi.org/10.4018/978-1-5225-3616-1.CH012","url":null,"abstract":"This study assesses the differences between teacher retention rate and human resource (HR) managers' hiring practices, self-efficacy. Their use of social media websites (Facebook, LinkedIn, and Twitter) for hiring was evaluated. Turnover of teachers with fewer than 5 years of experience was gathered from New York State Education Department (NYSED) database. New York State schools were separated by high and low teacher retention rates. A Likert Scale Survey with one open ended question was sent to school districts HR managers. An independent sample t test was used to determine the differences between high and low teacher retention rates. A content analysis is presented using the responses to the open-ended question. Findings indicated that less than half of the HR managers used social media in the hiring process. No significant differences between teacher retention rates, HR managers' practices, and HR self-efficacy was found.","PeriodicalId":302726,"journal":{"name":"Research Anthology on Strategies for Using Social Media as a Service and Tool in Business","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125949306","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Exploring the Relationship Between Social Media and Social Influence 探究社交媒体与社会影响力的关系
Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-7344-9.CH004
A. Usman, Sebastian Okafor
Online behavioral tailoring has become an integral part of online marketing strategies. Contemporary marketers increasingly seek to create an influential environment on social media to empower online users to participate in online brand communities. By interacting in this way, online communities hosted by brands marketers can enhance the nature of the complex interactions that occur amongst those that participate. Such online interactions lead to three different types of social influence compliance, internalization, and identity, which develop the consumers' purchase intentions. This chapter explains how the social influence support the change in beliefs, attitude, and intentions of the online consumers in the user-generated social media networking sites (SNSs). Furthermore, it discusses the functional impact of such online social influence that enables companies to understand the perceptions and needs of online users making sense of how multiple levels of social influence phenomenon on social media impact on consumers purchase intentions.
网络行为定制已经成为网络营销策略的重要组成部分。当代营销人员越来越多地寻求在社交媒体上创造一个有影响力的环境,以授权在线用户参与在线品牌社区。通过这种互动方式,由品牌营销人员托管的在线社区可以增强参与者之间复杂互动的本质。这种网络互动导致了三种不同类型的社会影响遵从、内化和认同,从而形成了消费者的购买意愿。本章解释了社会影响如何支持用户生成的社交媒体网站(sns)中在线消费者的信念、态度和意图的变化。此外,它还讨论了这种在线社会影响的功能影响,使公司能够了解在线用户的感知和需求,从而理解社交媒体上的多层次社会影响现象如何影响消费者的购买意愿。
{"title":"Exploring the Relationship Between Social Media and Social Influence","authors":"A. Usman, Sebastian Okafor","doi":"10.4018/978-1-5225-7344-9.CH004","DOIUrl":"https://doi.org/10.4018/978-1-5225-7344-9.CH004","url":null,"abstract":"Online behavioral tailoring has become an integral part of online marketing strategies. Contemporary marketers increasingly seek to create an influential environment on social media to empower online users to participate in online brand communities. By interacting in this way, online communities hosted by brands marketers can enhance the nature of the complex interactions that occur amongst those that participate. Such online interactions lead to three different types of social influence compliance, internalization, and identity, which develop the consumers' purchase intentions. This chapter explains how the social influence support the change in beliefs, attitude, and intentions of the online consumers in the user-generated social media networking sites (SNSs). Furthermore, it discusses the functional impact of such online social influence that enables companies to understand the perceptions and needs of online users making sense of how multiple levels of social influence phenomenon on social media impact on consumers purchase intentions.","PeriodicalId":302726,"journal":{"name":"Research Anthology on Strategies for Using Social Media as a Service and Tool in Business","volume":"50 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125104204","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 10
Creating Consumer-Based Brand Equity With Social Media Content Marketing 利用社交媒体内容营销创造基于消费者的品牌资产
Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-6307-5.CH018
Wolfgang J. Weitzl
Due to the growing importance of company-initiated online brand communities (OBCs) like Facebook brand fan pages, details about consumers' perceptions of these sites need to be linked to their effects on customer-based brand equity. This research builds on Keller and Lehmann's brand value chain as the theoretical foundation and adopts the theory to fit the social media context. This approach enables the simultaneous evaluation of the impact of consumer online content perceptions on both fan-page engagement and consumers' brand mindset. Specifically, this research investigates the consumer-based outcomes of perceptions of content's vividness and interactivity as well as the effects of perceived information and entertainment value of brand posts. In addition, this empirical study evaluates the consequences of positive brand fans' comments for consumer online engagement (e.g., liking), brand awareness, image, and attitude. Results show that consumer-oriented brand pages can stimulate positive offline brand engagement such as loyalty and recommendation.
由于公司发起的在线品牌社区(OBCs)越来越重要,如Facebook品牌粉丝页面,消费者对这些网站的看法的细节需要与他们对基于客户的品牌资产的影响联系起来。本研究以Keller和Lehmann的品牌价值链理论为理论基础,并采用该理论来适应社交媒体语境。这种方法可以同时评估消费者在线内容感知对粉丝页面参与度和消费者品牌心态的影响。具体而言,本研究调查了消费者对内容的生动性和互动性的感知结果,以及品牌帖子感知信息和娱乐价值的影响。此外,本实证研究评估了积极的品牌粉丝评论对消费者在线参与(如点赞)、品牌意识、形象和态度的影响。结果表明,以消费者为导向的品牌页面可以激发积极的线下品牌参与,如忠诚度和推荐。
{"title":"Creating Consumer-Based Brand Equity With Social Media Content Marketing","authors":"Wolfgang J. Weitzl","doi":"10.4018/978-1-5225-6307-5.CH018","DOIUrl":"https://doi.org/10.4018/978-1-5225-6307-5.CH018","url":null,"abstract":"Due to the growing importance of company-initiated online brand communities (OBCs) like Facebook brand fan pages, details about consumers' perceptions of these sites need to be linked to their effects on customer-based brand equity. This research builds on Keller and Lehmann's brand value chain as the theoretical foundation and adopts the theory to fit the social media context. This approach enables the simultaneous evaluation of the impact of consumer online content perceptions on both fan-page engagement and consumers' brand mindset. Specifically, this research investigates the consumer-based outcomes of perceptions of content's vividness and interactivity as well as the effects of perceived information and entertainment value of brand posts. In addition, this empirical study evaluates the consequences of positive brand fans' comments for consumer online engagement (e.g., liking), brand awareness, image, and attitude. Results show that consumer-oriented brand pages can stimulate positive offline brand engagement such as loyalty and recommendation.","PeriodicalId":302726,"journal":{"name":"Research Anthology on Strategies for Using Social Media as a Service and Tool in Business","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123518029","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Spanish Museum Policies Through Social Media to Enhance Communication With the Stakeholders 西班牙博物馆通过社交媒体加强与利益相关者的沟通
Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-6998-5.CH009
Juana Alonso-Cañadas, Federico Galán-Valdivieso, Laura Saraite-Sariene, María del Carmen Caba-Pérez
The main aim of this chapter is to describe the current status of participation and commitment of stakeholders in museums and cultural institutions through social networks. The study and analysis were developed following a quantitative methodology to calculate an index of online engagement through direct observation of data from the social network Facebook. Results show low levels of engagement, being most of interactions carried out through “like” and “share” actions, with few comments. It has been also detected that science museums lead in popularity, thematic museums are more prone to comments, and virality stands out in monuments. Likewise, the publication of posts containing audio-visual content are more frequent, and its publication is usually carried out during the week and in the morning.
本章的主要目的是描述博物馆和文化机构中利益相关者通过社会网络参与和承诺的现状。这项研究和分析是根据定量方法开发的,通过直接观察社交网络Facebook的数据来计算在线参与度指数。结果显示,用户参与度较低,大多数互动都是通过“喜欢”和“分享”进行的,很少有评论。我们还发现,科学博物馆在受欢迎程度上领先,主题博物馆更容易受到评论,而纪念碑的病毒式传播更突出。同样,载有视听内容的帖子的出版也比较频繁,通常在工作日和上午进行。
{"title":"Spanish Museum Policies Through Social Media to Enhance Communication With the Stakeholders","authors":"Juana Alonso-Cañadas, Federico Galán-Valdivieso, Laura Saraite-Sariene, María del Carmen Caba-Pérez","doi":"10.4018/978-1-5225-6998-5.CH009","DOIUrl":"https://doi.org/10.4018/978-1-5225-6998-5.CH009","url":null,"abstract":"The main aim of this chapter is to describe the current status of participation and commitment of stakeholders in museums and cultural institutions through social networks. The study and analysis were developed following a quantitative methodology to calculate an index of online engagement through direct observation of data from the social network Facebook. Results show low levels of engagement, being most of interactions carried out through “like” and “share” actions, with few comments. It has been also detected that science museums lead in popularity, thematic museums are more prone to comments, and virality stands out in monuments. Likewise, the publication of posts containing audio-visual content are more frequent, and its publication is usually carried out during the week and in the morning.","PeriodicalId":302726,"journal":{"name":"Research Anthology on Strategies for Using Social Media as a Service and Tool in Business","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121616474","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Attracting the Right Employees? 吸引合适的员工?
Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-9020-1.ch045
A. Lewis, B. Thomas, Gwenllian Marged Sanders
This chapter investigates effects and issues associated with social media and recruitment and whether it is effective as an innovative e-entrepreneurship method of attracting the right employees for enterprises from a multi stakeholder perspective. Human resources management professionals have been using different methods of social media in their recruitment strategies with varying degrees of success. By examining social media and its effect, this can support the development of a more effective human resources recruitment strategy. Additionally, increased communication channels might enable the development of a more positive internal enterprise culture. The study was conducted using both primary and secondary data. Professionals, recruiters, and employees have been questioned on their views of Social Media from a personal and a professional perspective through a variety of methods including focus groups and questionnaires. This chapter provides a framework that can be used by enterprises in order to create their own social media recruitment cycle.
本章研究了与社交媒体和招聘相关的影响和问题,以及从多方利益相关者的角度来看,它是否有效地作为一种创新的电子创业方法,为企业吸引合适的员工。人力资源管理专业人士在招聘策略中使用了不同的社交媒体方法,并取得了不同程度的成功。通过研究社交媒体及其影响,可以帮助制定更有效的人力资源招聘策略。此外,增加沟通渠道可能有助于发展更积极的企业内部文化。本研究采用了第一手资料和第二手资料。通过各种方法,包括焦点小组和问卷调查,专业人士、招聘人员和员工从个人和专业的角度对社交媒体的看法进行了询问。本章提供了一个框架,企业可以使用它来创建自己的社交媒体招聘周期。
{"title":"Attracting the Right Employees?","authors":"A. Lewis, B. Thomas, Gwenllian Marged Sanders","doi":"10.4018/978-1-7998-9020-1.ch045","DOIUrl":"https://doi.org/10.4018/978-1-7998-9020-1.ch045","url":null,"abstract":"This chapter investigates effects and issues associated with social media and recruitment and whether it is effective as an innovative e-entrepreneurship method of attracting the right employees for enterprises from a multi stakeholder perspective. Human resources management professionals have been using different methods of social media in their recruitment strategies with varying degrees of success. By examining social media and its effect, this can support the development of a more effective human resources recruitment strategy. Additionally, increased communication channels might enable the development of a more positive internal enterprise culture. The study was conducted using both primary and secondary data. Professionals, recruiters, and employees have been questioned on their views of Social Media from a personal and a professional perspective through a variety of methods including focus groups and questionnaires. This chapter provides a framework that can be used by enterprises in order to create their own social media recruitment cycle.","PeriodicalId":302726,"journal":{"name":"Research Anthology on Strategies for Using Social Media as a Service and Tool in Business","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122484336","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Dynamic Behavior Analysis of Railway Passengers 铁路旅客动力行为分析
Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-3176-0.CH007
M. M. Bala, V. Ravilla, Kamakshi Prasad, Akhil Dandamudi
This chapter discusses mainly on dynamic behavior of railway passengers by using twitter data during regular and emergency situations. Social network data is providing dynamic and realistic data in various fields. As per the current chapter theme, if the twitter data of railway field is considered then it can be used for enhancement of railway services. Using this data, a comprehensive framework for modeling passenger tweets data which incorporates passenger opinions towards facilities provided by railways are discussed. The major issues elaborated regarding dynamic data extraction, preparation of twitter text content and text processing for finding sentiment levels is presented by two case studies; which are sentiment analysis on passenger's opinions about quality of railway services and identification of passenger travel demands using geotagged twitter data. The sentiment analysis ascertains passenger opinions towards facilities provided by railways either positive or negative based on their journey experiences.
本章主要讨论利用twitter数据在正常和紧急情况下的铁路乘客动态行为。社交网络数据为各个领域提供了动态的、现实的数据。根据目前的章节主题,如果考虑铁路领域的twitter数据,那么它可以用于增强铁路服务。利用这些数据,讨论了一个综合的乘客推特数据建模框架,该框架包含了乘客对铁路提供的设施的意见。通过两个案例研究,阐述了动态数据提取、twitter文本内容准备和文本处理中寻找情感水平的主要问题;分别是乘客对铁路服务质量的情感分析和利用地理标记twitter数据识别乘客出行需求。情感分析根据乘客的旅行经历确定乘客对铁路提供的设施的正面或负面意见。
{"title":"Dynamic Behavior Analysis of Railway Passengers","authors":"M. M. Bala, V. Ravilla, Kamakshi Prasad, Akhil Dandamudi","doi":"10.4018/978-1-5225-3176-0.CH007","DOIUrl":"https://doi.org/10.4018/978-1-5225-3176-0.CH007","url":null,"abstract":"This chapter discusses mainly on dynamic behavior of railway passengers by using twitter data during regular and emergency situations. Social network data is providing dynamic and realistic data in various fields. As per the current chapter theme, if the twitter data of railway field is considered then it can be used for enhancement of railway services. Using this data, a comprehensive framework for modeling passenger tweets data which incorporates passenger opinions towards facilities provided by railways are discussed. The major issues elaborated regarding dynamic data extraction, preparation of twitter text content and text processing for finding sentiment levels is presented by two case studies; which are sentiment analysis on passenger's opinions about quality of railway services and identification of passenger travel demands using geotagged twitter data. The sentiment analysis ascertains passenger opinions towards facilities provided by railways either positive or negative based on their journey experiences.","PeriodicalId":302726,"journal":{"name":"Research Anthology on Strategies for Using Social Media as a Service and Tool in Business","volume":"320 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132966208","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
期刊
Research Anthology on Strategies for Using Social Media as a Service and Tool in Business
全部 Acc. Chem. Res. ACS Applied Bio Materials ACS Appl. Electron. Mater. ACS Appl. Energy Mater. ACS Appl. Mater. Interfaces ACS Appl. Nano Mater. ACS Appl. Polym. Mater. ACS BIOMATER-SCI ENG ACS Catal. ACS Cent. Sci. ACS Chem. Biol. ACS Chemical Health & Safety ACS Chem. Neurosci. ACS Comb. Sci. ACS Earth Space Chem. ACS Energy Lett. ACS Infect. Dis. ACS Macro Lett. ACS Mater. Lett. ACS Med. Chem. Lett. ACS Nano ACS Omega ACS Photonics ACS Sens. ACS Sustainable Chem. Eng. ACS Synth. Biol. Anal. Chem. BIOCHEMISTRY-US Bioconjugate Chem. BIOMACROMOLECULES Chem. Res. Toxicol. Chem. Rev. Chem. Mater. CRYST GROWTH DES ENERG FUEL Environ. Sci. Technol. Environ. Sci. Technol. Lett. Eur. J. Inorg. Chem. IND ENG CHEM RES Inorg. Chem. J. Agric. Food. Chem. J. Chem. Eng. Data J. Chem. Educ. J. Chem. Inf. Model. J. Chem. Theory Comput. J. Med. Chem. J. Nat. Prod. J PROTEOME RES J. Am. Chem. Soc. LANGMUIR MACROMOLECULES Mol. Pharmaceutics Nano Lett. Org. Lett. ORG PROCESS RES DEV ORGANOMETALLICS J. Org. Chem. J. Phys. Chem. J. Phys. Chem. A J. Phys. Chem. B J. Phys. Chem. C J. Phys. Chem. Lett. Analyst Anal. Methods Biomater. Sci. Catal. Sci. Technol. Chem. Commun. Chem. Soc. Rev. CHEM EDUC RES PRACT CRYSTENGCOMM Dalton Trans. Energy Environ. Sci. ENVIRON SCI-NANO ENVIRON SCI-PROC IMP ENVIRON SCI-WAT RES Faraday Discuss. Food Funct. Green Chem. Inorg. Chem. Front. Integr. Biol. J. Anal. At. Spectrom. J. Mater. Chem. A J. Mater. Chem. B J. Mater. Chem. C Lab Chip Mater. Chem. Front. Mater. Horiz. MEDCHEMCOMM Metallomics Mol. Biosyst. Mol. Syst. Des. Eng. Nanoscale Nanoscale Horiz. Nat. Prod. Rep. New J. Chem. Org. Biomol. Chem. Org. Chem. Front. PHOTOCH PHOTOBIO SCI PCCP Polym. Chem.
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:604180095
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1