Pub Date : 2021-05-30DOI: 10.17015/EJBE.2021.027.04
Okpeku Lilian Onose, Osman Nuri Aras
The export-led growth hypothesis states a positive relationship between the growth of exports and long-run economic growth. This study examines the validity of the export-led growth hypothesis of services exports in 5 emerging economies, including Brazil, India, Nigeria, China, and South Africa (BINCS), for the period of 1980-2019. The study employs the panel mean group autoregressive distributed lag (ARDL) procedure to identify a causal relationship between services exports and gross domestic product (GDP) per capita. The findings show that the export-led growth hypothesis in services only has a positive effect on economic growth in the short run while other variables, including foreign direct investment (FDI), gross capital formation, and labour, increase economic growth in the long run. Hence, the emerging countries should focus more on internal investment to boost growth in the long and short run.
{"title":"Does the Export-Led Growth Hypothesis Hold for Services Exports in Emerging Economies?","authors":"Okpeku Lilian Onose, Osman Nuri Aras","doi":"10.17015/EJBE.2021.027.04","DOIUrl":"https://doi.org/10.17015/EJBE.2021.027.04","url":null,"abstract":"The export-led growth hypothesis states a positive relationship between the growth of exports and long-run economic growth. This study examines the validity of the export-led growth hypothesis of services exports in 5 emerging economies, including Brazil, India, Nigeria, China, and South Africa (BINCS), for the period of 1980-2019. The study employs the panel mean group autoregressive distributed lag (ARDL) procedure to identify a causal relationship between services exports and gross domestic product (GDP) per capita. The findings show that the export-led growth hypothesis in services only has a positive effect on economic growth in the short run while other variables, including foreign direct investment (FDI), gross capital formation, and labour, increase economic growth in the long run. Hence, the emerging countries should focus more on internal investment to boost growth in the long and short run.","PeriodicalId":30328,"journal":{"name":"Eurasian Journal of Business and Economics","volume":"30 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78137708","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-11-18DOI: 10.17015/ejbe.2020.026.03
Mostafai Ali
This study explores the dynamic relation between economic growth and stock market depth in the presence of three more macroeconomic indicators such as exchange rate, inflation and interest rate of Bangladesh. We use Johansen and Juselius (1990) test of co-integration and Vector Error Correction Model (VECM) to detect the possible short-run and long-run causal relation among the selected economic forces. The results of the study evidence that the lagged error-correct term of GDP (i.e., the proxy of economic growth) is found statistically significant in all three models. This manifest that GDP tends to converge to its long-run equilibrium path in response to changes in its regressors. But we find a complex network of causal linkage between the variables in the short-run. The findings of this study are of particular interest and importance to policymakers, financial managers, financial analysts and investors dealing with the Bangladesh economy and the Bangladesh stock market.
{"title":"Dynamic Relation Between Economic Growth, Stock Market Depth and Macroeconomic Variables of Bangladesh","authors":"Mostafai Ali","doi":"10.17015/ejbe.2020.026.03","DOIUrl":"https://doi.org/10.17015/ejbe.2020.026.03","url":null,"abstract":"This study explores the dynamic relation between economic growth and stock market depth in the presence of three more macroeconomic indicators such as exchange rate, inflation and interest rate of Bangladesh. We use Johansen and Juselius (1990) test of co-integration and Vector Error Correction Model (VECM) to detect the possible short-run and long-run causal relation among the selected economic forces. The results of the study evidence that the lagged error-correct term of GDP (i.e., the proxy of economic growth) is found statistically significant in all three models. This manifest that GDP tends to converge to its long-run equilibrium path in response to changes in its regressors. But we find a complex network of causal linkage between the variables in the short-run. The findings of this study are of particular interest and importance to policymakers, financial managers, financial analysts and investors dealing with the Bangladesh economy and the Bangladesh stock market.","PeriodicalId":30328,"journal":{"name":"Eurasian Journal of Business and Economics","volume":"37 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-11-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72503898","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-11-18DOI: 10.17015/ejbe.2020.026.01
Nurlan Nurseiit
The purpose of the article is to study the regional cooperation of the countries of Central Asia (CA) among themselves and with other regions, as well as finding ways to improve it. The study revealed that regional cooperation is still at a low level. Significant trading partners of Central Asia are currently the EU, China, Russia, and Turkey. The participation of the countries of the region in the Eurasian Economic Union (EAEU) and the Chinese "Belt and Road" initiative (BRI) did not lead to the expected results. The observed decline in trade in Central Asia is associated mainly with a decline in world prices for raw materials and not a change in physical volumes.
{"title":"Prospects for the Regional Cooperation in Central Asia","authors":"Nurlan Nurseiit","doi":"10.17015/ejbe.2020.026.01","DOIUrl":"https://doi.org/10.17015/ejbe.2020.026.01","url":null,"abstract":"The purpose of the article is to study the regional cooperation of the countries of Central Asia (CA) among themselves and with other regions, as well as finding ways to improve it. The study revealed that regional cooperation is still at a low level. Significant trading partners of Central Asia are currently the EU, China, Russia, and Turkey. The participation of the countries of the region in the Eurasian Economic Union (EAEU) and the Chinese \"Belt and Road\" initiative (BRI) did not lead to the expected results. The observed decline in trade in Central Asia is associated mainly with a decline in world prices for raw materials and not a change in physical volumes.","PeriodicalId":30328,"journal":{"name":"Eurasian Journal of Business and Economics","volume":"17 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-11-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73382804","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-11-18DOI: 10.17015/ejbe.2020.026.02
Shahid Ahmed, Saba Ismail
This paper examines the effect of bilateral tariff reduction in the agriculture sector between India and China. The results are evaluated in terms of welfare, output, employment and the potential trade flows between India and China using the GTAPmodel. The present study suggests that partial tariff reduction on imports of agricultural commodities between India and China may be welfare-enhancing for both India and China while complete tariff reduction on imports of agricultural commodities may have welfare loss for India, though there will be substantial welfare gains for China. The study reveals that welfare gains for China are larger in comparison to India. The study suggests that a well calculated and strategically negotiated tariff reduction in the agriculture sector may create a win-win situation for both partners. The study further argues that China should offer preferential market access to India for mutually beneficial and welfare-enhancing engagements for both countries. Finally, the study concludes that there exists a narrow scope for 'WTO-Plus' approach for India-China agriculture trade relations. India should assess all pros and cons as it has revenue loss and impact on economically marginalised 'Farming Community'
{"title":"Is 'WTO-Plus' a Policy Option for India-China Agriculture Trade? A CGE Analysis","authors":"Shahid Ahmed, Saba Ismail","doi":"10.17015/ejbe.2020.026.02","DOIUrl":"https://doi.org/10.17015/ejbe.2020.026.02","url":null,"abstract":"This paper examines the effect of bilateral tariff reduction in the agriculture sector between India and China. The results are evaluated in terms of welfare, output, employment and the potential trade flows between India and China using the GTAPmodel. The present study suggests that partial tariff reduction on imports of agricultural commodities between India and China may be welfare-enhancing for both India and China while complete tariff reduction on imports of agricultural commodities may have welfare loss for India, though there will be substantial welfare gains for China. The study reveals that welfare gains for China are larger in comparison to India. The study suggests that a well calculated and strategically negotiated tariff reduction in the agriculture sector may create a win-win situation for both partners. The study further argues that China should offer preferential market access to India for mutually beneficial and welfare-enhancing engagements for both countries. Finally, the study concludes that there exists a narrow scope for 'WTO-Plus' approach for India-China agriculture trade relations. India should assess all pros and cons as it has revenue loss and impact on economically marginalised 'Farming Community'","PeriodicalId":30328,"journal":{"name":"Eurasian Journal of Business and Economics","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-11-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75548713","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-05-23DOI: 10.17015/ejbe.2020.025.05
Peter Broeder, N. Wildeman
Web stores tend to differentiate themselves from competitors by relying on hedonic aspects, such as colour. This study focusses on web store colour and emotions in the online shopping process. Preferences of Western and Asian consumers are compared when exposed to a web store with specific colour values of red. This was done in the context of an online booking web store for hotels. An online experimental survey was conducted with two conditions, viz., dark red and light red. A total of 220 participants (130 Dutch and 90 Vietnamese) completed the questionnaire. Contrary to expectation, the results showed no direct effect of colour: the light red web store did not induce the highest booking intentions, though an indirect colour effect was found through the pleasure emotion. The light red web store induced more pleasure, which in turn induced higher booking intentions. Cultural differences (indulgent vs. restricted), influenced the relationship between colour and the arousal emotion. Participants from the more indulgent culture were more induced by the light colour web store.
{"title":"The Colour Red for Emotion in Cross-Cultural E-Commerce","authors":"Peter Broeder, N. Wildeman","doi":"10.17015/ejbe.2020.025.05","DOIUrl":"https://doi.org/10.17015/ejbe.2020.025.05","url":null,"abstract":"Web stores tend to differentiate themselves from competitors by relying on hedonic aspects, such as colour. This study focusses on web store colour and emotions in the online shopping process. Preferences of Western and Asian consumers are compared when exposed to a web store with specific colour values of red. This was done in the context of an online booking web store for hotels. An online experimental survey was conducted with two conditions, viz., dark red and light red. A total of 220 participants (130 Dutch and 90 Vietnamese) completed the questionnaire. Contrary to expectation, the results showed no direct effect of colour: the light red web store did not induce the highest booking intentions, though an indirect colour effect was found through the pleasure emotion. The light red web store induced more pleasure, which in turn induced higher booking intentions. Cultural differences (indulgent vs. restricted), influenced the relationship between colour and the arousal emotion. Participants from the more indulgent culture were more induced by the light colour web store.","PeriodicalId":30328,"journal":{"name":"Eurasian Journal of Business and Economics","volume":"79 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-05-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83325822","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-05-20DOI: 10.17015/ejbe.2020.025.03
R. Magweva, M. Sibanda
Understanding the volatility behaviour of specific sectors of the economy enables investors to formulate workable investment strategies, and policy-makers to formulate policies that dampen excess volatility. This study examined the volatility features of the infrastructure sector in emerging markets. The features assessed were the GARCH effects, volatility persistence, and leverage effects. EGARCH and GJRGARCH models of order one under normal and non-normal error distributions were employed to unpack the volatility behaviour of infrastructure returns in emerging markets. The results from both models under all distributions indicated the existence of GARCH effects, volatility clustering, volatility persistence, and leverage effects in the infrastructure sector in emerging nations. This implies that past conditional variance is significant in determining current conditional variance, thereby rendering forecasting a worthwhile task. The findings also suggest that investors interested in the infrastructure sector in emerging markets should incorporate leverage effects in their estimation of value-at-risk. Furthermore, they should focus on factors other than mean-variance portfolio optimization and consider leverage effects, excess kurtosis, and skewness when making investment decisions. Finally, investors in the infrastructure sector in emerging markets are encouraged to formulate hedging strategies as they are exposed to significant risk and uncertainty.
{"title":"Modeling and Forecasting the Volatility of Returns in the Infrastructure Sector in Emerging Markets","authors":"R. Magweva, M. Sibanda","doi":"10.17015/ejbe.2020.025.03","DOIUrl":"https://doi.org/10.17015/ejbe.2020.025.03","url":null,"abstract":"Understanding the volatility behaviour of specific sectors of the economy enables investors to formulate workable investment strategies, and policy-makers to formulate policies that dampen excess volatility. This study examined the volatility features of the infrastructure sector in emerging markets. The features assessed were the GARCH effects, volatility persistence, and leverage effects. EGARCH and GJRGARCH models of order one under normal and non-normal error distributions were employed to unpack the volatility behaviour of infrastructure returns in emerging markets. The results from both models under all distributions indicated the existence of GARCH effects, volatility clustering, volatility persistence, and leverage effects in the infrastructure sector in emerging nations. This implies that past conditional variance is significant in determining current conditional variance, thereby rendering forecasting a worthwhile task. The findings also suggest that investors interested in the infrastructure sector in emerging markets should incorporate leverage effects in their estimation of value-at-risk. Furthermore, they should focus on factors other than mean-variance portfolio optimization and consider leverage effects, excess kurtosis, and skewness when making investment decisions. Finally, investors in the infrastructure sector in emerging markets are encouraged to formulate hedging strategies as they are exposed to significant risk and uncertainty.","PeriodicalId":30328,"journal":{"name":"Eurasian Journal of Business and Economics","volume":"201 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-05-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78136441","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-05-14DOI: 10.17015/ejbe.2020.025.01
M. Arcuri
Personal data protection (PDP) is a big concern for political leaders, IT managers, information security consultants, the financial services industry, and the millions of people currently online. This paper analyses the impact that the most important European data protection regulation, the General Data Protection Regulation (GDPR), had on the market value of European financial institutions. Financial institutions collect and manage large amounts of personal data. Data protection is thus a key issue, and risks of non-compliance include financial, legal, and reputational risks. It is, therefore, interesting to find out whether stockholders recognized the real value and scope of GDPR. In order to examine the financial institution stockholder reaction to GDPR, we apply the event study methodology. We analyse a sample of 357 European listed financial companies, and we use daily market prices. In general, we find a significant positive reaction and note differences among European countries, showing that perception of GDPR impacts differed, probably because of uncertainty and worries about complying with new provisions, which required economic and organizational investment.
{"title":"General Data Protection Regulation (GDPR) Implementation: What was the Impact on the Market Value of European Financial Institutions?","authors":"M. Arcuri","doi":"10.17015/ejbe.2020.025.01","DOIUrl":"https://doi.org/10.17015/ejbe.2020.025.01","url":null,"abstract":"Personal data protection (PDP) is a big concern for political leaders, IT managers, information security consultants, the financial services industry, and the millions of people currently online. This paper analyses the impact that the most important European data protection regulation, the General Data Protection Regulation (GDPR), had on the market value of European financial institutions. Financial institutions collect and manage large amounts of personal data. Data protection is thus a key issue, and risks of non-compliance include financial, legal, and reputational risks. It is, therefore, interesting to find out whether stockholders recognized the real value and scope of GDPR. In order to examine the financial institution stockholder reaction to GDPR, we apply the event study methodology. We analyse a sample of 357 European listed financial companies, and we use daily market prices. In general, we find a significant positive reaction and note differences among European countries, showing that perception of GDPR impacts differed, probably because of uncertainty and worries about complying with new provisions, which required economic and organizational investment.","PeriodicalId":30328,"journal":{"name":"Eurasian Journal of Business and Economics","volume":"9 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-05-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76821404","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-05-30DOI: 10.17015/EJBE.2019.023.04
C. Kuzey, M. S. Dinc, Ali Haydar Gungormus, Lokman Incirkuş, I. Scholar
The purpose of this study is to examine the relationship between perceptions held by accountants regarding the e-service quality dimensions of the e-government website in connection with their behavioral and praising intentions. Using the survey method, 203 responses were collected from accountants in Turkey. A partial least square structural equation model was constructed to test both the reliability and validity of the measurement as well as the structural model. The results showed that several e-service quality sub-dimensions such as graphical quality, emotional benefits, and ease of use and control have a positive and significant impact on behavioral intention and praising intention. The study did not find support for the possible effect of layout clarity upon behavioral intention and praising intention.
{"title":"Quality in e-Government accounting services: A model of relationships between e-service quality dimensions and behaviors","authors":"C. Kuzey, M. S. Dinc, Ali Haydar Gungormus, Lokman Incirkuş, I. Scholar","doi":"10.17015/EJBE.2019.023.04","DOIUrl":"https://doi.org/10.17015/EJBE.2019.023.04","url":null,"abstract":"The purpose of this study is to examine the relationship between perceptions held by accountants regarding the e-service quality dimensions of the e-government website in connection with their behavioral and praising intentions. Using the survey method, 203 responses were collected from accountants in Turkey. A partial least square structural equation model was constructed to test both the reliability and validity of the measurement as well as the structural model. The results showed that several e-service quality sub-dimensions such as graphical quality, emotional benefits, and ease of use and control have a positive and significant impact on behavioral intention and praising intention. The study did not find support for the possible effect of layout clarity upon behavioral intention and praising intention.","PeriodicalId":30328,"journal":{"name":"Eurasian Journal of Business and Economics","volume":"17 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75239054","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-05-30DOI: 10.17015/EJBE.2019.023.05
Pulak Mishra
The paper examines how mergers and acquisitions (M&As) in India after initiation of reforms in 1991 have affected firms’ financial performance. Using panel data and applying the method of difference GMM, it is found that neither market concentration nor M&As affected firms’ financial performance because of the multidirectional structure-conduct-performance relationships. Instead, interindustry differences in performance have been caused by capital intensity, efforts relating to marketing and distribution, and foreign technology. The findings suggest for a relook at the competition policies and laws, international trade, investment and technology development as they influence financial performance through market structure along with firms’ business strategies, efficiency and competitiveness.
{"title":"How have Mergers and Acquisitions Affected Financial Performance of Firms in Indian Manufacturing Sector?","authors":"Pulak Mishra","doi":"10.17015/EJBE.2019.023.05","DOIUrl":"https://doi.org/10.17015/EJBE.2019.023.05","url":null,"abstract":"The paper examines how mergers and acquisitions (M&As) in India after initiation of reforms in 1991 have affected firms’ financial performance. Using panel data and applying the method of difference GMM, it is found that neither market concentration nor M&As affected firms’ financial performance because of the multidirectional structure-conduct-performance relationships. Instead, interindustry differences in performance have been caused by capital intensity, efforts relating to marketing and distribution, and foreign technology. The findings suggest for a relook at the competition policies and laws, international trade, investment and technology development as they influence financial performance through market structure along with firms’ business strategies, efficiency and competitiveness.","PeriodicalId":30328,"journal":{"name":"Eurasian Journal of Business and Economics","volume":"135 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75830457","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-05-30DOI: 10.17015/EJBE.2019.023.03
Sakshi Sharma, M. Singh
The aim of present study endeavors to uncover the dimensions of brand selection in buying of personal care products. The results confirmed four dimensions of brand selection for each studied product i.e. shampoo (Variety and Value Seeking, Functionality-Hair Care, Brand Adherence and Habitual Selection), toilet soap (Value & Variety Seeking, Functionality, Significance of Image and Time and Friend’s Influence) and toothpaste (Functionality-Oral Care, Value Seeking, Outer Directed Brand Adherence and Parental Influence). Another important finding of this study is that dimensions of brand selections have significant gender differences. Interestingly, this study shows that males are found to be more variety, value and functionality seekers in buying of personal care products as compared to their counterparts. Females are found to be more brands adhered and influenced by friend and parents. The paper offers insights that the variety and value seeking brand selection dimensions are highly strong brand selection dimensions for all studied products. As personal care products buyers have shown great interest in variety and value seeking, the study suggests that promotional efforts like sales promotions and advertising can play a vital role in marketeering of these products for a new entrant as well as for established marketers.
{"title":"Brand Selection Dimensions in Family Buying of Personal Care Products","authors":"Sakshi Sharma, M. Singh","doi":"10.17015/EJBE.2019.023.03","DOIUrl":"https://doi.org/10.17015/EJBE.2019.023.03","url":null,"abstract":"The aim of present study endeavors to uncover the dimensions of brand selection in buying of personal care products. The results confirmed four dimensions of brand selection for each studied product i.e. shampoo (Variety and Value Seeking, Functionality-Hair Care, Brand Adherence and Habitual Selection), toilet soap (Value & Variety Seeking, Functionality, Significance of Image and Time and Friend’s Influence) and toothpaste (Functionality-Oral Care, Value Seeking, Outer Directed Brand Adherence and Parental Influence). Another important finding of this study is that dimensions of brand selections have significant gender differences. Interestingly, this study shows that males are found to be more variety, value and functionality seekers in buying of personal care products as compared to their counterparts. Females are found to be more brands adhered and influenced by friend and parents. The paper offers insights that the variety and value seeking brand selection dimensions are highly strong brand selection dimensions for all studied products. As personal care products buyers have shown great interest in variety and value seeking, the study suggests that promotional efforts like sales promotions and advertising can play a vital role in marketeering of these products for a new entrant as well as for established marketers.","PeriodicalId":30328,"journal":{"name":"Eurasian Journal of Business and Economics","volume":"68 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77150574","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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