The purpose of this paper is to describe the exist traditions in Samiran Village and to study how far the people participation of Samiran Village as tradition preservers. A qualitative approach is used in this paper and described descriptively. Conducting literature studies, in-depth interviews, and observations is used in this paper. Assisted by participatory theory to analyze ho far the community participation as tradition preservers. The results show that the people of Samiran Village still carry out the sadranan and baritan traditions. The purpose of this tradition is to honor the ancestors, give thanks for the harvest, ask for blessings and a sense of mutual help. Community participation in tradition activities in Samiran Village consists of 2 types, namely active and passive participation. Direct participation carried on the tradition Sadranan, whereas indirect participation carried on the tradition baritan. With the concept of a community-based tourism, traditional activities can become a cultural tourist attraction. This paper proposes the role of the community as a preserver of tradition so that it is maintained and preserved. This paper also recommends a study on the role of the community as a preserver of other traditions that have not been mentioned by the author.
{"title":"Pariwisata Berbasis Masyarakat Sebagai Pelestari Tradisi di Desa Samiran","authors":"Made Prasta","doi":"10.34013/JK.V5I1.379","DOIUrl":"https://doi.org/10.34013/JK.V5I1.379","url":null,"abstract":"The purpose of this paper is to describe the exist traditions in Samiran Village and to study how far the people participation of Samiran Village as tradition preservers. A qualitative approach is used in this paper and described descriptively. Conducting literature studies, in-depth interviews, and observations is used in this paper. Assisted by participatory theory to analyze ho far the community participation as tradition preservers. The results show that the people of Samiran Village still carry out the sadranan and baritan traditions. The purpose of this tradition is to honor the ancestors, give thanks for the harvest, ask for blessings and a sense of mutual help. Community participation in tradition activities in Samiran Village consists of 2 types, namely active and passive participation. Direct participation carried on the tradition Sadranan, whereas indirect participation carried on the tradition baritan. With the concept of a community-based tourism, traditional activities can become a cultural tourist attraction. This paper proposes the role of the community as a preserver of tradition so that it is maintained and preserved. This paper also recommends a study on the role of the community as a preserver of other traditions that have not been mentioned by the author.","PeriodicalId":305696,"journal":{"name":"Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115053146","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Penelitian ini akan membahas mengenai strategi untuk meningkatkan kunjungan wisatawan pasca pandemi Covid-19 di Lombok. Terlepas dari segala sisi negatif yang ditimbulkan oleh virus Covid-19 terhadap sektor pariwisata, masa pandemi ini dirasakan merupakan sebuah momentum yang akan sangat baik apabila dimanfaatkan untuk mengevaluasi dan memperbaiki kekurangan yang ada sebelumnya. Menurunnya wisatawan membuat para pelaku usaha wisata dan pemerintah harus memikirkan bagaimana cara meredam efek pandemi dan kembali menarik wisatawan dengan lebih efektif. Pembangunan sirkuit Mandalika dipercaya merupakan senjata utama dari Lombok pada saat pandemi ini mengingat potensi pemasukan wisatawan yang besar bagi pariwisata Indonesia, khususnya Lombok. Diantara upaya lain ialah dengan meningkatan citra yang dapat dilakukan dengan cara memaksimalkan pengelolaan potensi destinasi wisata halal dan pembangunan infrasturkur berkelanjutan. Dalam melakukan penelitian, peneliti menggunakan metode penelitian kualitatif-deskriptif dengan studi literatur mendalam pada isu-isu yang diangkat melalui konsep nation branding yang secara holistik dapat membangun citra suatu kawasan yang masih berkembang. Dalam banyak hal, upaya branding dapat menaikan citra positif, namun upaya ini akan menjadi sia-sia apabila wisatwan tidak merasa puas akan realita lapangan terutama infrastruktur. Maka dari itu, untuk meningkatkan kunjungan tersebut diperlukan sinergi yang berkelanjutan antara pembangunan infrastruktur yang beriringan dengan promosi melalui branding pariwisata.
{"title":"Peran Pembangunan Infrastruktur Pariwisata dalam Pembentukan Branding Pariwisata Lombok Pasca Pandemi","authors":"Tegar Budisatria, Binsar Hamoraon Hasibuan, Stella Ghassani, Rachel Nazareth","doi":"10.34013/jk.v5i1.238","DOIUrl":"https://doi.org/10.34013/jk.v5i1.238","url":null,"abstract":"Penelitian ini akan membahas mengenai strategi untuk meningkatkan kunjungan wisatawan pasca pandemi Covid-19 di Lombok. Terlepas dari segala sisi negatif yang ditimbulkan oleh virus Covid-19 terhadap sektor pariwisata, masa pandemi ini dirasakan merupakan sebuah momentum yang akan sangat baik apabila dimanfaatkan untuk mengevaluasi dan memperbaiki kekurangan yang ada sebelumnya. Menurunnya wisatawan membuat para pelaku usaha wisata dan pemerintah harus memikirkan bagaimana cara meredam efek pandemi dan kembali menarik wisatawan dengan lebih efektif. Pembangunan sirkuit Mandalika dipercaya merupakan senjata utama dari Lombok pada saat pandemi ini mengingat potensi pemasukan wisatawan yang besar bagi pariwisata Indonesia, khususnya Lombok. Diantara upaya lain ialah dengan meningkatan citra yang dapat dilakukan dengan cara memaksimalkan pengelolaan potensi destinasi wisata halal dan pembangunan infrasturkur berkelanjutan. Dalam melakukan penelitian, peneliti menggunakan metode penelitian kualitatif-deskriptif dengan studi literatur mendalam pada isu-isu yang diangkat melalui konsep nation branding yang secara holistik dapat membangun citra suatu kawasan yang masih berkembang. Dalam banyak hal, upaya branding dapat menaikan citra positif, namun upaya ini akan menjadi sia-sia apabila wisatwan tidak merasa puas akan realita lapangan terutama infrastruktur. Maka dari itu, untuk meningkatkan kunjungan tersebut diperlukan sinergi yang berkelanjutan antara pembangunan infrastruktur yang beriringan dengan promosi melalui branding pariwisata.","PeriodicalId":305696,"journal":{"name":"Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134355592","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Beta Budisetyorini, Deddy Adisudharma, Dicky Arsyul Salam, Mega Fitriani Adiwarna Prawira, W. Wulandari, Eko Susanto
Pengembangan wisata yang berada di jalur alternatif pada umumnya mengalami beberapa kendala dikarenakan permasalahan pola ruang terkait aksesibilitas serta tata ruang fisik alam, tata ruang aktivitas dan fasilitas wisata terkait pertimbangan pariwisata berkelanjutan. Bumi Perkemahan Tangsi Jaya terletak di jalur alternatif Ciwidey-Cianjur memiliki potensi wisata perkemahan dengan keunikan daya tarik wisata alam hutan, pedesaan, persawahan dan sungai dengan dominasi pengunjung lokal dan domestik. Penelitian bertujuan mengkaji pengembangan wisata bumi perkemahan melalui pendekatan deskriptif-kualitatif pada aspek spasial, pola ruang serta tata ruang aktivitas dan fasilitas wisata berdasarkan konsep Eco Forest Tourism, River Tourism dan tata ruang fisik alam. Penelitian ini telah menghasilkan gambar pemetaan pola ruang, serta tata letak aktivitas dan fasilitas wisata bumi perkemahan Tangsi Jaya yang mempertimbangkan pariwisata berkelanjutan. Penerapan hasil penelitian ini diharapakan dapat menjadi arahan rencana pengembangan pembangunan Bumi Perkemahan Tangsi Jaya bagi para pengelola setempat dengan harapan sektor pariwisata dapat memberikan multiplier effect pariwisata berkelanjutan baik bagi peningkatan pendapatan daerah maupun pemerataan pendapatan masyarakat Kabupaten Bandung Barat, Ciwidey, Cianjur di masa yang akan datang
{"title":"Pengembangan Pariwisata Bertema Eco-Forest dan Sungai di Bumi Perkemahan Tangsi Jaya","authors":"Beta Budisetyorini, Deddy Adisudharma, Dicky Arsyul Salam, Mega Fitriani Adiwarna Prawira, W. Wulandari, Eko Susanto","doi":"10.34013/JK.V5I1.220","DOIUrl":"https://doi.org/10.34013/JK.V5I1.220","url":null,"abstract":"Pengembangan wisata yang berada di jalur alternatif pada umumnya mengalami beberapa kendala dikarenakan permasalahan pola ruang terkait aksesibilitas serta tata ruang fisik alam, tata ruang aktivitas dan fasilitas wisata terkait pertimbangan pariwisata berkelanjutan. Bumi Perkemahan Tangsi Jaya terletak di jalur alternatif Ciwidey-Cianjur memiliki potensi wisata perkemahan dengan keunikan daya tarik wisata alam hutan, pedesaan, persawahan dan sungai dengan dominasi pengunjung lokal dan domestik. Penelitian bertujuan mengkaji pengembangan wisata bumi perkemahan melalui pendekatan deskriptif-kualitatif pada aspek spasial, pola ruang serta tata ruang aktivitas dan fasilitas wisata berdasarkan konsep Eco Forest Tourism, River Tourism dan tata ruang fisik alam. Penelitian ini telah menghasilkan gambar pemetaan pola ruang, serta tata letak aktivitas dan fasilitas wisata bumi perkemahan Tangsi Jaya yang mempertimbangkan pariwisata berkelanjutan. Penerapan hasil penelitian ini diharapakan dapat menjadi arahan rencana pengembangan pembangunan Bumi Perkemahan Tangsi Jaya bagi para pengelola setempat dengan harapan sektor pariwisata dapat memberikan multiplier effect pariwisata berkelanjutan baik bagi peningkatan pendapatan daerah maupun pemerataan pendapatan masyarakat Kabupaten Bandung Barat, Ciwidey, Cianjur di masa yang akan datang","PeriodicalId":305696,"journal":{"name":"Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129807838","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Neni Rohaeni, Yoyoh Jubaedah, Nenden Rani Rinekasari, L. Aprilia
Alat penilaian yang standar di SMK Akomodasi Perhotelan yang digunakan saat praktikum sangat diperlukan. Alat penilaian yang ada saat ini belum mengacu pada SOP Hotel dan kebutuhan dari masing-masing kompetensi keahlian. Urgensi penelitian ini mengembangkan alat penilaian yang berbentuk e-rubric yang dibutuhkan guru SMK Akomodasi Perhotelan. Tujuan dari penelitian ini adalah menghasilkan: 1) Panduan Pembuatan dan Penggunaan E-rubric Assessment Bidang Akomodasi Perhotelan, 2) E-rubric dengan Pendekatan Competency Based Assessment Pada Bidang Keahlian Akomodasi Perhotelan di SMK. Penelitian ini mengunakan metode deskriptif dengan pendekatan Research and Development. Penelitian mencakup studi pendahuluan, tahap pengembangan dan tahap uji validasi. Subjek penelitian terdiri dari peserta didik dan guru produktif bidang keahlian akomodasi perhotelan. Teknik pengumpulan data dilakukan melalui wawancara, observasi, dan uji kompetensi. Analisis data penelitian dilakukan sesuai dengan prosedur dan karakteristik dari temuan data penelitian; untuk data kuantitatif dianalisis secara kuantitatif dan untuk data kualitatif dianalisis secara kualitatif. Alat penilaian kinerja yang biasa digunakan secara manual dapat dikembangkan menjadi e-rubric assessment oleh guru di sekolah maupun pada saat peserta didik sedang melakukan Praktek Kerja Lapangan di hotel. Hasil validasi terhadap panduan pembuatan dan penggunaan E-Rubric dengan Pendekatan Competency Based Assessment pada bidang keahlian akomodasi perhotelan di SMK dinyatakan sangat layak untuk diimplementasikan
{"title":"Pengembangan e-Rubric Dengan Pendekatan Competency-Based Assessment Pada Bidang Keahlian Akomodasi Perhotelan Di Sekolah Menengah Kejuruan","authors":"Neni Rohaeni, Yoyoh Jubaedah, Nenden Rani Rinekasari, L. Aprilia","doi":"10.34013/JK.V5I1.196","DOIUrl":"https://doi.org/10.34013/JK.V5I1.196","url":null,"abstract":"Alat penilaian yang standar di SMK Akomodasi Perhotelan yang digunakan saat praktikum sangat diperlukan. Alat penilaian yang ada saat ini belum mengacu pada SOP Hotel dan kebutuhan dari masing-masing kompetensi keahlian. Urgensi penelitian ini mengembangkan alat penilaian yang berbentuk e-rubric yang dibutuhkan guru SMK Akomodasi Perhotelan. Tujuan dari penelitian ini adalah menghasilkan: 1) Panduan Pembuatan dan Penggunaan E-rubric Assessment Bidang Akomodasi Perhotelan, 2) E-rubric dengan Pendekatan Competency Based Assessment Pada Bidang Keahlian Akomodasi Perhotelan di SMK. Penelitian ini mengunakan metode deskriptif dengan pendekatan Research and Development. Penelitian mencakup studi pendahuluan, tahap pengembangan dan tahap uji validasi. Subjek penelitian terdiri dari peserta didik dan guru produktif bidang keahlian akomodasi perhotelan. Teknik pengumpulan data dilakukan melalui wawancara, observasi, dan uji kompetensi. Analisis data penelitian dilakukan sesuai dengan prosedur dan karakteristik dari temuan data penelitian; untuk data kuantitatif dianalisis secara kuantitatif dan untuk data kualitatif dianalisis secara kualitatif. Alat penilaian kinerja yang biasa digunakan secara manual dapat dikembangkan menjadi e-rubric assessment oleh guru di sekolah maupun pada saat peserta didik sedang melakukan Praktek Kerja Lapangan di hotel. Hasil validasi terhadap panduan pembuatan dan penggunaan E-Rubric dengan Pendekatan Competency Based Assessment pada bidang keahlian akomodasi perhotelan di SMK dinyatakan sangat layak untuk diimplementasikan","PeriodicalId":305696,"journal":{"name":"Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130610872","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
I. D. G. Ganapati, Tatan Sukwika, Yohanes Sulistyadi
The sharing economy platforms in the accommodation, such as Airbnb, gain more public attention. Several hoteliers in Indonesia have complained about the unequal playing of the field due to the alleged tax violations. Some studies on the impact of Airbnb have been discussed in various countries, but this subject has not been widely conducted in Indonesia. This study aims to determine the impact of Airbnb on the conventional hotel industry in Bali and how the conventional hotel’s response to compete with Airbnb. This research was conducted using qualitative research. Data was collected through interviews and secondary data collection. Interviews were conducted with representatives of hoteliers, Airbnb owners, and hospitality associations in Bali. Using forecasting analysis, this study finds that the presence of Airbnb in Bali has an impact on the occupancy rate of conventional hotels in Bali. However, there doesn't a significant impact from Airbnb regarding the hospitality revenue. Meanwhile, conventional hoteliers generally do not make particular efforts to compete with Airbnb. This research implies for the managerial side of hotels and public programs and policies, especially for the Government of Bali in the future to pay attention to consumer protection to provide equal action between conventional hotel and Airbnb owners.
{"title":"Analisis Dampak Platform Peer-To-Peer Airbnb Terhadap Usaha Perhotelan Konvensional di Provinsi Bali","authors":"I. D. G. Ganapati, Tatan Sukwika, Yohanes Sulistyadi","doi":"10.34013/jk.v5i1.340","DOIUrl":"https://doi.org/10.34013/jk.v5i1.340","url":null,"abstract":"The sharing economy platforms in the accommodation, such as Airbnb, gain more public attention. Several hoteliers in Indonesia have complained about the unequal playing of the field due to the alleged tax violations. Some studies on the impact of Airbnb have been discussed in various countries, but this subject has not been widely conducted in Indonesia. This study aims to determine the impact of Airbnb on the conventional hotel industry in Bali and how the conventional hotel’s response to compete with Airbnb. This research was conducted using qualitative research. Data was collected through interviews and secondary data collection. Interviews were conducted with representatives of hoteliers, Airbnb owners, and hospitality associations in Bali. Using forecasting analysis, this study finds that the presence of Airbnb in Bali has an impact on the occupancy rate of conventional hotels in Bali. However, there doesn't a significant impact from Airbnb regarding the hospitality revenue. Meanwhile, conventional hoteliers generally do not make particular efforts to compete with Airbnb. This research implies for the managerial side of hotels and public programs and policies, especially for the Government of Bali in the future to pay attention to consumer protection to provide equal action between conventional hotel and Airbnb owners.","PeriodicalId":305696,"journal":{"name":"Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128103492","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Covid 19 memunculkan ketidakpastian dan perubahan yang sangat konstan sehingga kebutuhaninformasi berupa kebijakan pemerintah menjadi sangat penting untuk disampaikan kepada masyarakat.Dalam makalah ini dideskripsikan mengenai kebijakan pemerintah bidang pariwisata, yaitu: programmitigasi dan pemulihan sektor pariwisata pada masa transisi kenormalan baru dalam rangka percepatanpenanganan dampak covid-19. Kebijakan pemerintah tersebut disampaikan kepada masyarakat melaluiakun media sosial official Kemenparekraf, salah satunya adalah akun twitter official @Kemenparekraf.Untuk mengetahui sejauh mana kesesuaian kebijakan yang disusun dan yang disampaikan kepadamasyarakat, dilakukan qualitative content analysis (QCA) terhadap akun @Kemenparekraf,menggunakan NVivo12 dengan fitur antara lain the management, word frequency analysis, dan visualisasidata informal. Dari 807 (delapan ratus tujuh) tweet akun @Kemenparekraf yang diposting sejak Juni s.dDesember 2020, hanya terdapat 3 (tiga) hashtag/kata yang dapat langsung menjelaskan kebijakan., yaitu#banggabuatanindonesia untuk kegiatan Anugerah Bangga Buatan Indonesia (BBI) 2020,#indonesiacare untuk Sertifikasi InDOnesia CARE (I Do Care), dan chse untuk Dukungan CHSE (Cleanliness,Health, Safety, Environment). Penggunaan hashtag/kata dalam tweet masih belum dapat menjelaskankebijakan secara keseluruhan. Penelitian ini dapat dilanjutkan dengan membandingkan target, outputprogram dan dampaknya kepada pelaku pariwisata dan ekonomi kreatif.
{"title":"New Normal Policy: Promosi Kebijakan Pariwisata Dalam Rangka Percepatan Penanganan Dampak Covid-19","authors":"Dyah Mutiarin, Sri Utami, J. Damanik","doi":"10.34013/jk.v5i1.277","DOIUrl":"https://doi.org/10.34013/jk.v5i1.277","url":null,"abstract":"Covid 19 memunculkan ketidakpastian dan perubahan yang sangat konstan sehingga kebutuhaninformasi berupa kebijakan pemerintah menjadi sangat penting untuk disampaikan kepada masyarakat.Dalam makalah ini dideskripsikan mengenai kebijakan pemerintah bidang pariwisata, yaitu: programmitigasi dan pemulihan sektor pariwisata pada masa transisi kenormalan baru dalam rangka percepatanpenanganan dampak covid-19. Kebijakan pemerintah tersebut disampaikan kepada masyarakat melaluiakun media sosial official Kemenparekraf, salah satunya adalah akun twitter official @Kemenparekraf.Untuk mengetahui sejauh mana kesesuaian kebijakan yang disusun dan yang disampaikan kepadamasyarakat, dilakukan qualitative content analysis (QCA) terhadap akun @Kemenparekraf,menggunakan NVivo12 dengan fitur antara lain the management, word frequency analysis, dan visualisasidata informal. Dari 807 (delapan ratus tujuh) tweet akun @Kemenparekraf yang diposting sejak Juni s.dDesember 2020, hanya terdapat 3 (tiga) hashtag/kata yang dapat langsung menjelaskan kebijakan., yaitu#banggabuatanindonesia untuk kegiatan Anugerah Bangga Buatan Indonesia (BBI) 2020,#indonesiacare untuk Sertifikasi InDOnesia CARE (I Do Care), dan chse untuk Dukungan CHSE (Cleanliness,Health, Safety, Environment). Penggunaan hashtag/kata dalam tweet masih belum dapat menjelaskankebijakan secara keseluruhan. Penelitian ini dapat dilanjutkan dengan membandingkan target, outputprogram dan dampaknya kepada pelaku pariwisata dan ekonomi kreatif.","PeriodicalId":305696,"journal":{"name":"Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124619253","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Er. Ummi Kalsum, F. Faisal, Djauhar Arifin, B. Utomo, Daeng Noerdjmal
On December 23, 2018, a tsunami caused by the eruption of Mount Anak Krakatau in the Sunda Strait hit the coastal areas of Banten and Lampung. There were at least 426 people killed and 7,202 injured and 23 people missing due to this incident. One of the areas affected by this disaster is the Special Economic Zone (KEK) of Tanjung Lesung Tourism, which was officially opened in February 2015. With this incident, the Tourism sector in the area needs to be considered starting from the development and post-disaster plans. This research was conducted to be able to map out how the potential of new tourism due to disasters that can be used as a plan to develop tourist attractions in the region. This research was conducted qualitatively by involving various key informants as sources of data needed such as the head of the Local Tourism Office, coastal community leaders affected by the disaster, affected communities, hotel owners around the disaster area. From the results of these data and used as a source of information to be used as a result of research. The results of this study are how a new potential emerges utilizing the areas of the former disaster and the mystery stories of the disaster.
{"title":"Potensi Dark Tourism Pasca Bencana di Kawasan Ekonomi Khusus Tanjung Lesung, Provinsi Banten","authors":"Er. Ummi Kalsum, F. Faisal, Djauhar Arifin, B. Utomo, Daeng Noerdjmal","doi":"10.34013/jk.v4i2.55","DOIUrl":"https://doi.org/10.34013/jk.v4i2.55","url":null,"abstract":"On December 23, 2018, a tsunami caused by the eruption of Mount Anak Krakatau in the Sunda Strait hit the coastal areas of Banten and Lampung. There were at least 426 people killed and 7,202 injured and 23 people missing due to this incident. One of the areas affected by this disaster is the Special Economic Zone (KEK) of Tanjung Lesung Tourism, which was officially opened in February 2015. With this incident, the Tourism sector in the area needs to be considered starting from the development and post-disaster plans. This research was conducted to be able to map out how the potential of new tourism due to disasters that can be used as a plan to develop tourist attractions in the region. This research was conducted qualitatively by involving various key informants as sources of data needed such as the head of the Local Tourism Office, coastal community leaders affected by the disaster, affected communities, hotel owners around the disaster area. From the results of these data and used as a source of information to be used as a result of research. The results of this study are how a new potential emerges utilizing the areas of the former disaster and the mystery stories of the disaster.","PeriodicalId":305696,"journal":{"name":"Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115867629","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Ahmadintya Anggit Hanggraito, Ahmad Sidiq Wiratama, Rahma Amalia Saifuddien
Yogyakarta Batik Museum is one of the tourist destinations where as batik as major attraction. The museum is not only being a place of batik storage collections, but also offer hotels, batik shops and training of classic batik production. This study aims to provide Alternatives on marketing strategies through 7P marketing mix analysis in Yogyakarta Batik Museum. The type of research used is descriptive qualitative. Primary and secondary data are used in analyzing the 7P marketing mix at the Yogyakarta Batik Museum. The data was obtained that concerns on products, prices, places, promotions, physical evidence, people and processes in implementation the marketing strategy of the Yogyakarta Batik Museum. The results of this study are recommended alternative marketing strategies for the Yogyakarta Batik Museum. These alternative strategies are Strengthening historical and cultural values as the identity of products from batik in Yogyakarta batik museum, Differentiation of ticketing prices for tourists, Optimization of online strength through social media, and Optimization of tasks and jobs in Human Resources.
{"title":"Alternatif Strategi Bauran Pemasaran 7P Museum Batik Yogyakarta","authors":"Ahmadintya Anggit Hanggraito, Ahmad Sidiq Wiratama, Rahma Amalia Saifuddien","doi":"10.34013/jk.v4i2.50","DOIUrl":"https://doi.org/10.34013/jk.v4i2.50","url":null,"abstract":"Yogyakarta Batik Museum is one of the tourist destinations where as batik as major attraction. The museum is not only being a place of batik storage collections, but also offer hotels, batik shops and training of classic batik production. This study aims to provide Alternatives on marketing strategies through 7P marketing mix analysis in Yogyakarta Batik Museum. The type of research used is descriptive qualitative. Primary and secondary data are used in analyzing the 7P marketing mix at the Yogyakarta Batik Museum. The data was obtained that concerns on products, prices, places, promotions, physical evidence, people and processes in implementation the marketing strategy of the Yogyakarta Batik Museum. The results of this study are recommended alternative marketing strategies for the Yogyakarta Batik Museum. These alternative strategies are Strengthening historical and cultural values as the identity of products from batik in Yogyakarta batik museum, Differentiation of ticketing prices for tourists, Optimization of online strength through social media, and Optimization of tasks and jobs in Human Resources.","PeriodicalId":305696,"journal":{"name":"Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan","volume":"97 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-05-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127210899","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Geology Museum is a popular destination for educational tourism. But there are various obstacles so that in the implementation, educational tourism in Geological Museum has not been optimal so that need for the development of sustainable educational tourism model that can benefit both the visitors of the museum and the museum. Methods in this study using qualitative methods. Qualitative methods are used to obtain data based on factual conditions that occur, field observations, interviews and literature studies. The results in this study resulted in a new model for sustainable education in the Museum of Geology which refers to museum education policies, education and sustainable tourism indicators.
{"title":"Pengembangan Wisata Edukasi Berkelanjutan di Museum Geologi Bandung","authors":"Nadhia Maesari, Dadang Suganda, Cecep Ucu Rakhman","doi":"10.34013/jk.v3i1.29","DOIUrl":"https://doi.org/10.34013/jk.v3i1.29","url":null,"abstract":"Geology Museum is a popular destination for educational tourism. But there are various obstacles so that in the implementation, educational tourism in Geological Museum has not been optimal so that need for the development of sustainable educational tourism model that can benefit both the visitors of the museum and the museum. Methods in this study using qualitative methods. Qualitative methods are used to obtain data based on factual conditions that occur, field observations, interviews and literature studies. The results in this study resulted in a new model for sustainable education in the Museum of Geology which refers to museum education policies, education and sustainable tourism indicators.","PeriodicalId":305696,"journal":{"name":"Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-03-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130032067","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Anthonny Susanto, Prashad Akbar Laksana, Winda Gafrilia Prianka
Brand image (Brand Image) is a representation of the overall perception of the brand and is formed from information and past experience of the brand. The image of a brand is related to attitudes in the form of beliefs and preferences towards a brand. A good brand is a key to success for a company in achieving sales targets. The high level of competition, makes consumers have an attitude towards a brand (brand). Tourist destinations that have a positive image will further convince consumers to make a visit. Sariater Hotel & Resort as one of the very popular tourist destinations in Subang Regency always strives to maintain and improve all important aspects that are important so that tourists will come to visit. The goal is carried out by giving the best service, Sariater Hotel & Resort always makes a good brand image for tourists. In this study, the independent variable (X) used is the brand image which consists of the strength of the brand association, the benefits of the brand association and the uniqueness of the brand association, while the independent variable (Y) used is the decision to visit. This type of research is descriptive verification. The population in this study were all characteristics that visited Sariari Hotel & Resort. The sampling technique used is Nonprobability sampling by incidental sampling so that the sample obtained is 100 tourists visiting Sariater Hotel & Resort. Data analysis and hypothesis testing techniques used are multiple regression methods. The results showed that brand image had a significant effect on visiting decisions. The factor that most influences the visit decision is the strength of the brand association. This is supported because the information that enters the consumer's memory is very strong and the information survives as the brand image of the Sariater Hotel & Resort to increase the number of tourist visits.
品牌形象(Brand image)是对品牌整体感知的表现，是由品牌的信息和过去的经验形成的。品牌形象与态度有关，表现为对品牌的信念和偏好。一个好的品牌是一个公司成功实现销售目标的关键。高水平的竞争，使得消费者对一个品牌(品牌)有了一种态度。拥有正面形象的旅游目的地会进一步说服消费者去旅游。萨里亚特酒店及度假村作为苏邦摄政非常受欢迎的旅游目的地之一，一直努力保持和改善所有重要的方面，这是重要的，所以游客会来参观。以提供最好的服务为目标，萨里亚特酒店始终为游客树立良好的品牌形象。在本研究中，使用的自变量(X)是品牌形象，它由品牌联想的强度、品牌联想的效益和品牌联想的独特性组成，而使用的自变量(Y)是访问决策。这种类型的研究是描述性验证。本研究中的人群都是访问过萨里亚里酒店及度假村的人。采用非概率随机抽样的抽样技术，抽样样本为100名到访萨里亚特酒店及度假村的游客。使用的数据分析和假设检验技术是多元回归方法。结果表明，品牌形象对访问决策有显著影响。最能影响访问决策的因素是品牌联想的强度。这是支持的，因为进入消费者记忆的信息非常强，并且这些信息作为Sariater Hotel & Resort的品牌形象存活下来，以增加游客的访问量。
{"title":"Pengaruh Brand Image Terhadap Keputusan Berkunjung Wisatawan Nusantara Ke Sari Ater Hotel & Resort, Subang","authors":"Anthonny Susanto, Prashad Akbar Laksana, Winda Gafrilia Prianka","doi":"10.34013/jk.v3i2.34","DOIUrl":"https://doi.org/10.34013/jk.v3i2.34","url":null,"abstract":"Brand image (Brand Image) is a representation of the overall perception of the brand and is formed from information and past experience of the brand. The image of a brand is related to attitudes in the form of beliefs and preferences towards a brand. A good brand is a key to success for a company in achieving sales targets. The high level of competition, makes consumers have an attitude towards a brand (brand). Tourist destinations that have a positive image will further convince consumers to make a visit. Sariater Hotel & Resort as one of the very popular tourist destinations in Subang Regency always strives to maintain and improve all important aspects that are important so that tourists will come to visit. The goal is carried out by giving the best service, Sariater Hotel & Resort always makes a good brand image for tourists. In this study, the independent variable (X) used is the brand image which consists of the strength of the brand association, the benefits of the brand association and the uniqueness of the brand association, while the independent variable (Y) used is the decision to visit. This type of research is descriptive verification. The population in this study were all characteristics that visited Sariari Hotel & Resort. The sampling technique used is Nonprobability sampling by incidental sampling so that the sample obtained is 100 tourists visiting Sariater Hotel & Resort. Data analysis and hypothesis testing techniques used are multiple regression methods. The results showed that brand image had a significant effect on visiting decisions. The factor that most influences the visit decision is the strength of the brand association. This is supported because the information that enters the consumer's memory is very strong and the information survives as the brand image of the Sariater Hotel & Resort to increase the number of tourist visits.","PeriodicalId":305696,"journal":{"name":"Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122007658","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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