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Jurnal Manajemen Teknologi最新文献

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Scenario Planning of Electricity Needs In Indonesia for The Next Ten Years 未来十年印尼电力需求情景规划
Pub Date : 2019-01-01 DOI: 10.12695/jmt.2019.18.1.4
H. Wijayanto, Y. Sunitiyoso
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引用次数: 0
Kajian Warna & Ilustrasi Primary Display Panel Kemasan menggunakan Metode Kuesioner dan Eye-Tracking 使用衔接法和眼动追踪的主显示面板高级颜色和插图测试
Pub Date : 2019-01-01 DOI: 10.12695/jmt.2019.18.1.3
Wirania Swasty, Arry Mustikawan, Mohammad Isa Pramana Koesoemadinata
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引用次数: 1
Pengungkapan Emisi Karbon dan Nilai Perusahaan (Studi Kasus pada Perusahaan di Kawasan Asia Tenggara) 碳排放与企业价值披露(东南亚企业案例研究)
Pub Date : 2019-01-01 DOI: 10.12695/jmt.2019.18.2.1
Dafqi Zuhrufiyah, Bogor Sekolah Tinggi Ekonomi Islam Tazkia, Dian Yuni Anggraeni
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引用次数: 10
Bank Loan Financing for Small and Medium Enterprise: Interactive Game Industry Player Perspective 中小企业银行贷款融资:互动游戏产业玩家视角
Pub Date : 2019-01-01 DOI: 10.12695/jmt.2019.18.3.2
W. Dhewanto, S. Herliana, Ilham Fadhil, Nur Lawiyah
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引用次数: 0
Destination Country of Field Trip Analysis to Improve Student Cultural Intelligence (CQ) 实地考察目的国分析提高学生文化智力(CQ)
Pub Date : 2019-01-01 DOI: 10.12695/jmt.2019.18.3.4
Achmad Ghazali, N. Putranto, Shimaditya Nuraeni, Layung Anindya Prasetyanti, Aria Bayu Pangestu
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引用次数: 0
Prediksi Penggunaan Aktual E-Toll Card dengan Pendekatan Persamaan Model Struktural 用结构模型方程预测信用卡的实际使用情况
Pub Date : 2015-01-01 DOI: 10.12695/JMT.2015.14.2.3
Aldio Pramudia Gunadi, Sabrina O. Sihombing
. The purpose of this study is to examine the relationships between variables in predicting the actual use of innovation services. The variables in this study include resistance to change, perceived value, attitude towards innovation services, the intention to use the innovation services, and innovative personality. Data collection techniques in this study conducted by questionnaire with non-probability sampling method. The number of respondents was 212 respondents. Data was then analyzed by Structural Equation Modeling (SEM). Results showed that three out of five hypotheses are supported. Those hypotheses include the intention of a significant predictor of the use of innovation services. Intention itself is also influenced by the attitude towards innovation services. The perceived value is a significant predictor of the attitude towards innovation services. However, the results showed that the resistance to change and innovative personality is not a significant predictor of the intention to use the innovation services. This study also provides research limitations and suggestions for further research.
。本研究的目的是检验变量之间的关系,以预测创新服务的实际使用。研究变量包括变革抗拒、感知价值、对创新服务的态度、使用创新服务的意向和创新人格。本研究的数据收集技术采用问卷调查法,采用非概率抽样法。调查对象为212人。然后用结构方程模型(SEM)对数据进行分析。结果显示,5个假设中有3个得到了支持。这些假设包括创新服务使用的重要预测因子的意图。意向本身也受到创新服务态度的影响。感知价值是创新服务态度的显著预测因子。然而,研究结果显示,变革抗拒和创新人格并不是创新服务使用意愿的显著预测因子。本研究也提出了研究的局限性和进一步研究的建议。
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引用次数: 3
Effects of Market-Sensing Capability on Marketing Performance: Roles of Pious Product Innovativeness and the Speed to Market Strategy 市场感知能力对营销绩效的影响:虔诚的产品创新与上市速度战略的作用
Pub Date : 1900-01-01 DOI: 10.12695/jmt.2021.20.3.4
M. Mulyana, Afriana Indah Sari
Abstract. This paper examines the effects of pious product innovativeness (PPI) and the speed to market strategy (SMS) as mediating variables between market-sensing capability (MSC) and marketing performance (MP). The respondents were 237 leaders or owners of small and medium Muslim fashion enterprises in Central Java. The data analysis technique used in this study was structural equation modeling (SEM). The results of the study indicate that although MSC does not affect MP, it affects both the SMS and PPI. Moreover, the SMS and PPI affect MP. Furthermore, the SMS and innovative products mediate the relationship between MSC and market performance. Likewise, PPI mediates the relationship between the SMS and market performance. Keywords: Market-sensing capability, speed to market strategy, pious product innovativeness, marketing performance.
摘要本文考察了产品创新能力(PPI)和市场速度策略(SMS)作为市场感知能力(MSC)和营销绩效(MP)之间的中介变量的影响。受访者是中爪哇的237名穆斯林中小型时装企业的领导或所有者。本研究使用的数据分析技术是结构方程模型(SEM)。研究结果表明,虽然MSC不影响MP,但它同时影响SMS和PPI。此外,SMS和PPI影响MP。此外,创新产品和创新服务在创新服务与市场绩效的关系中起中介作用。同样,PPI在SMS与市场绩效之间起到中介作用。关键词:市场感知能力、市场速度策略、产品创新、营销绩效
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引用次数: 0
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Jurnal Manajemen Teknologi
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