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Exploring the Value of Personality in Predicting Rating Behaviors: A Study of Category Preferences on MovieLens 探讨人格在预测评分行为中的价值:对电影品类偏好的研究
Pub Date : 2016-09-07 DOI: 10.1145/2959100.2959140
Raghav Pavan Karumur, Tien T. Nguyen, J. Konstan
Prior work relevant to incorporating personality into recommender systems falls into two categories: social science studies and algorithmic ones. Social science studies of preference have found only small relationships between personality and category preferences, whereas, algorithmic approaches found a little improvement when incorporating personality into recommendations. As a result, despite good reasons to believe personality assessments should be useful in recommenders, we are left with no substantial demonstrated impact. In this work, we start with user data from a live recommender system, but study category-by-category variations in preference (both rating levels and distribution) across different personality types. By doing this, we hope to isolate specific areas where personality is most likely to provide value in recommender systems, while also modeling an analytic process that can be used in other domains. After controlling for the family-wise error rate, we find that High Agreeableness users rate at least 0.5 stars higher on a 5-star scale compared to low Agreeableness users. We also find differences in consumption in four different personality types between people who manifested high and low levels of that personality.
之前将个性融入推荐系统的相关工作分为两类:社会科学研究和算法研究。关于偏好的社会科学研究发现,个性和类别偏好之间只有很小的关系,然而,算法方法发现,当将个性纳入推荐中时,会有一点改善。因此,尽管有充分的理由相信性格评估在推荐中应该是有用的,但我们没有得到实质性的证明。在这项工作中,我们从一个实时推荐系统的用户数据开始,但研究了不同性格类型的偏好(评分水平和分布)的逐类变化。通过这样做,我们希望分离出个性最有可能在推荐系统中提供价值的特定领域,同时也建模了一个可以用于其他领域的分析过程。在控制了家庭错误率之后,我们发现高宜人性的用户在5星量表上的评分至少比低宜人性的用户高0.5星。我们还发现,在四种不同的人格类型中,表现出高水平人格和低水平人格的人在消费方面存在差异。
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引用次数: 27
Recommendations with a Purpose 有目的的建议
Pub Date : 2016-09-07 DOI: 10.1145/2959100.2959186
D. Jannach, G. Adomavicius
The purpose of recommenders is often summarized as "help the users find relevant items", and the predominant operationalization of this goal has been to focus on the ability to numerically estimate the users' preferences for unseen items or to provide users with item lists ranked in accordance to the estimated preferences. This dominant, albeit narrow, view of the recommendation problem has been tremendously helpful in advancing research in different ways, e.g., through the establishment of standardized evaluation procedures and metrics. In reality, recommender systems can serve a variety of purposes from the point of view of both consumers and providers. Most of the purposes, however, are significantly underexplored, even though many of them are arguably more aligned with the real-world expectations for recommenders than our current predominant paradigm. Therefore, it is important to revisit our conceptualizations of the potential goals of recommenders and their operationalization as research problems. In this paper, we discuss a framework of recommendation goals and purposes and highlight possible future directions and challenges related to the operationalization of such alternative problem formulations.
推荐者的目的通常被概括为“帮助用户找到相关的物品”,而这一目标的主要操作化是专注于以数字方式估计用户对未见过的物品的偏好,或者根据估计的偏好为用户提供物品列表。这种对推荐问题的主流观点,虽然狭隘,但对以不同方式推进研究有极大的帮助,例如,通过建立标准化的评估程序和指标。实际上,从消费者和提供者的角度来看,推荐系统可以服务于各种各样的目的。然而,大多数目的都没有得到充分的探索,尽管它们中的许多可以说比我们目前的主流范式更符合现实世界对推荐者的期望。因此,重新审视推荐人潜在目标的概念及其作为研究问题的操作性是很重要的。在本文中,我们讨论了推荐目标和目的的框架,并强调了与此类替代问题表述的操作化相关的可能的未来方向和挑战。
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引用次数: 140
Latent Factor Representations for Cold-Start Video Recommendation 冷启动视频推荐的潜在因子表示
Pub Date : 2016-09-07 DOI: 10.1145/2959100.2959172
S. Roy, Sharath Chandra Guntuku
Recommending items that have rarely/never been viewed by users is a bottleneck for collaborative filtering (CF) based recommendation algorithms. To alleviate this problem, item content representation (mostly in textual form) has been used as auxiliary information for learning latent factor representations. In this work we present a novel method for learning latent factor representation for videos based on modelling the emotional connection between user and item. First of all we present a comparative analysis of state-of-the art emotion modelling approaches that brings out a surprising finding regarding the efficacy of latent factor representations in modelling emotion in video content. Based on this finding we present a method visual-CLiMF for learning latent factor representations for cold start videos based on implicit feedback. Visual-CLiMF is based on the popular collaborative less-is-more approach but demonstrates how emotional aspects of items could be used as auxiliary information to improve MRR performance. Experiments on a new data set and the Amazon products data set demonstrate the effectiveness of visual-CLiMF which outperforms existing CF methods with or without content information.
推荐用户很少或从未看过的商品是基于协同过滤(CF)的推荐算法的瓶颈。为了缓解这一问题,项目内容表征(多为文本形式)被用作学习潜在因素表征的辅助信息。在这项工作中,我们提出了一种基于用户和物品之间情感联系建模的视频潜在因素表示学习新方法。首先,我们对最先进的情感建模方法进行了比较分析,得出了一个令人惊讶的发现,即潜在因素表征在视频内容情感建模中的功效。基于这一发现,我们提出了一种基于内隐反馈的冷启动视频潜因子表征学习方法visual-CLiMF。visualclif基于流行的协作式“少即是多”方法,但展示了项目的情感方面如何被用作辅助信息来提高MRR性能。在一个新的数据集和亚马逊产品数据集上的实验表明,visualclif的有效性优于现有的CF方法,无论是否包含内容信息。
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引用次数: 52
Gaze Prediction for Recommender Systems 用于推荐系统的凝视预测
Pub Date : 2016-09-07 DOI: 10.1145/2959100.2959150
Qian Zhao, Shuo Chang, F. M. Harper, J. Konstan
As users browse a recommender system, they systematically consider or skip over much of the displayed content. It seems obvious that these eye gaze patterns contain a rich signal concerning these users' preferences. However, because eye tracking data is not available to most recommender systems, these signals are not widely incorporated into personalization models. In this work, we show that it is possible to predict gaze by combining easily-collected user browsing data with eye tracking data from a small number of users in a grid-based recommender interface. Our technique is able to leverage a small amount of eye tracking data to infer gaze patterns for other users. We evaluate our prediction models in MovieLens -- an online movie recommender system. Our results show that incorporating eye tracking data from a small number of users significantly boosts accuracy as compared with only using browsing data, even though the eye-tracked users are different from the testing users (e.g. AUC=0.823 vs. 0.693 in predicting whether a user will fixate on an item). We also demonstrate that Hidden Markov Models (HMMs) can be applied in this setting; they are better than linear models in predicting fixation probability and capturing the interface regularity through Bayesian inference (AUC=0.823 vs. 0.757).
当用户浏览推荐系统时,他们会系统地考虑或跳过显示的大部分内容。很明显,这些眼睛注视模式包含了与这些用户偏好有关的丰富信号。然而,由于大多数推荐系统无法获得眼动追踪数据,这些信号并没有被广泛地纳入个性化模型。在这项工作中,我们证明了在基于网格的推荐界面中,通过将易于收集的用户浏览数据与来自少数用户的眼动追踪数据相结合,可以预测凝视。我们的技术能够利用少量的眼动追踪数据来推断其他用户的凝视模式。我们在MovieLens(一个在线电影推荐系统)中评估我们的预测模型。我们的研究结果表明,与只使用浏览数据相比,结合来自少数用户的眼动追踪数据显着提高了准确性,即使眼动追踪用户与测试用户不同(例如,预测用户是否会关注某个项目的AUC=0.823 vs. 0.693)。我们还证明了隐马尔可夫模型(hmm)可以应用于这种情况;在预测固着概率和通过贝叶斯推理捕捉界面规律性方面,该模型优于线性模型(AUC=0.823 vs. 0.757)。
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引用次数: 61
RecExp: A Semantic Recommender System with Explanation Based on Heterogeneous Information Network 基于异构信息网络的带解释的语义推荐系统
Pub Date : 2016-09-07 DOI: 10.1145/2959100.2959112
Jiawei Hu, Zhiqiang Zhang, Jian Liu, C. Shi, Philip S. Yu, Bai Wang
In recent years, there is a surge of research on recommender system to alleviate the information overload. Many recommendation techniques have been proposed and they have achieved great successes in many applications. However, the explanation of recommendation results is an important but seldom addressed problem. In this paper, we organize the objects and relations in a recommender system with a heterogeneous information network, which integrates more informations and contains rich semantics. Then we employ a semantic meta path based personalized recommendation model and design a recommender system with explanation, called RecExp. The RecExp system has two unique features. (1) Semantic recommendation. RecExp provides different recommendation models to comply with users' requirements through setting of meta paths. (2) Interpretive recommendation. Under a hybrid recommendation model, RecExp provides the explanations for the recommendation results.
近年来,为了缓解信息过载,对推荐系统进行了大量的研究。人们提出了许多推荐技术,并在许多应用中取得了巨大的成功。然而,推荐结果的解释是一个重要但很少被解决的问题。本文采用异构信息网络对推荐系统中的对象和关系进行组织,使推荐系统集成了更多的信息,包含了丰富的语义。然后采用基于语义元路径的个性化推荐模型,设计了一个带解释的推荐系统RecExp。RecExp系统有两个独特的功能。(1)语义推荐。RecExp通过设置元路径,提供不同的推荐模型,以满足用户的需求。(2)解释性建议。在混合推荐模型下,RecExp为推荐结果提供解释。
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引用次数: 6
Behaviorism is Not Enough: Better Recommendations through Listening to Users 行为主义是不够的:通过倾听用户来提供更好的推荐
Pub Date : 2016-09-07 DOI: 10.1145/2959100.2959179
Michael D. Ekstrand, M. Willemsen
Behaviorism is the currently-dominant paradigm for building and evaluating recommender systems. Both the operation and the evaluation of recommender system applications are most often driven by analyzing the behavior of users. In this paper, we argue that listening to what users say about the items and recommendations they like, the control they wish to exert on the output, and the ways in which they perceive the system and not just observing what they do will enable important developments in the future of recommender systems. We provide both philosophical and pragmatic motivations for this idea, describe the various points in the recommendation and evaluation processes where explicit user input may be considered, and discuss benefits that may result from considered incorporation of user preferences at each of these points. In particular, we envision recommender applications that aim to support users' better selves: helping them live the life that they desire to lead. For example, recommender-assisted behavior change requires algorithms to predict not what users choose or do now, inferable from behavioral data, but what they should choose or do in the future to become healthier, fitter, more sustainable, or culturally aware. We hope that our work will spur useful discussion and many new ideas for recommenders that empower their users.
行为主义是目前构建和评估推荐系统的主流范式。推荐系统应用程序的运行和评估通常都是由用户行为分析驱动的。在本文中,我们认为,倾听用户对他们喜欢的项目和推荐的看法,他们希望对输出施加的控制,以及他们感知系统的方式,而不仅仅是观察他们所做的事情,将使推荐系统的未来取得重要发展。我们为这一想法提供了哲学和实用的动机,描述了推荐和评估过程中可能考虑明确用户输入的各个点,并讨论了在每个点考虑合并用户偏好可能产生的好处。特别是,我们设想推荐应用程序旨在支持用户更好的自我:帮助他们过上他们想要的生活。例如,推荐辅助的行为改变要求算法不是预测用户现在选择或做什么,而是预测他们将来应该选择或做什么,以变得更健康、更健康、更可持续或更有文化意识。我们希望我们的工作将激发有用的讨论和许多新的想法,为推荐器赋予用户权力。
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引用次数: 86
Past, Present, and Future of Recommender Systems: An Industry Perspective 推荐系统的过去、现在和未来:一个行业视角
Pub Date : 2016-09-07 DOI: 10.1145/2959100.2959144
X. Amatriain, J. Basilico
When the Netflix Prize launched in 2006, it put a spotlight on the importance and use of recommender systems in real-world applications. The competition provided many lessons, and many more have been learned since the Grand Prize was awarded in 2009. The use of recommender systems in industry has continued to grow driven by the availability of many kinds of user data and the continued interest for the area within the research community. In this paper, we will describe what we see as the past, present, and future of recommender systems from an industry perspective.
2006年推出的Netflix奖让人们关注到推荐系统在现实应用中的重要性和使用。比赛提供了许多经验教训,自2009年颁发大奖以来,我们学到的更多。由于多种用户数据的可用性以及研究界对该领域的持续兴趣,推荐系统在工业中的使用持续增长。在本文中,我们将从行业的角度描述我们所看到的推荐系统的过去、现在和未来。
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引用次数: 54
Third Workshop on New Trends in Content-based Recommender Systems (CBRecSys 2016) 第三届基于内容的推荐系统新趋势研讨会(CBRecSys 2016)
Pub Date : 2016-09-07 DOI: 10.1145/2959100.2959200
Toine Bogers, M. Koolen, C. Musto, P. Lops, G. Semeraro
While content-based recommendation has been applied successfully in many different domains, it has not seen the same level of attention as collaborative filtering techniques have. However, there are many recommendation domains and applications where content and metadata play a key role, either in addition to or instead of ratings and implicit usage data. For some domains, such as movies, the relationship between content and usage data has seen thorough investigation already, but for many other domains, such as books, news, scientific articles, and Web pages we still do not know if and how these data sources should be combined to provided the best recommendation performance. The CBRecSys 2016 workshop provides a dedicated venue for papers dedicated to all aspects of content-based recommendation.
虽然基于内容的推荐已经成功地应用于许多不同的领域,但它还没有像协同过滤技术那样受到同等程度的关注。然而,在许多推荐领域和应用程序中,内容和元数据扮演着关键的角色,除了评级和隐式使用数据之外,还扮演着重要的角色。对于某些领域,例如电影,内容和使用数据之间的关系已经得到了彻底的研究,但是对于许多其他领域,例如书籍、新闻、科学文章和Web页面,我们仍然不知道这些数据源是否以及如何组合以提供最佳的推荐性能。CBRecSys 2016研讨会为致力于基于内容的推荐的各个方面的论文提供了一个专门的场所。
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引用次数: 0
Music Personalization at Spotify
Pub Date : 2016-09-07 DOI: 10.1145/2959100.2959120
Kurt Jacobson, Vidhya Murali, Edward Newett, B. Whitman, Romain Yon
Spotify is the world's largest on-demand music streaming company, with over 75 million active listeners choosing what to listen to among tens of millions songs. Discovery and personalization is a key part of the experience and critical to the success of the creator and consumer ecosystem. In this talk, we'll discuss the state of our current discovery approaches, such as the Discover Weekly playlist that has already streamed billions of new discoveries and Fresh Finds, a scalable platform for brand new music that focuses suggestions on the long end of the popularity tail. We'll discuss the technologies at scale necessary to distill the information about music from our listeners and the world at large we collect outside of Spotify -- with the massive amounts of user-item activity data we collect every day to create highly personalized music experiences. Entire teams at Spotify focus on understanding both the creator and listener through collaborative filtering, machine learning, DSP and NLP approaches -- we crawl the web for artist information, scan each note in every one of our millions of songs for acoustic signals, and model users' taste through a cluster analysis and in a latent space based on their historical and real-time listening patterns. The data generated by these analyses have ensured our discovery products are precise and help our users enjoy music and media across our entire catalog. We'll dive deep into the workings of Discover Weekly, our marquee personalized playlist which updates weekly and reached 1 billion streams within the first 10 weeks from its release. The technology behind Discover Weekly is powered by a scalable factor analysis of Spotify's over two billion user-generated playlists matched to each user's current listening behavior. We'll discuss its innovative genesis and the challenges and opportunities the system faces a year after its launch. We'll also discuss Spotify's home page, seen by each of our users, currently undergoing vast efforts around personalization to ensure each listener gets a targeted list of playlists, shows and music to select throughout their day. We'll discuss the various similarity metrics, ranking approaches and user modeling we're working on to increase precision and optimize for our users' happiness.
Spotify是全球最大的点播音乐流媒体公司,拥有超过7500万活跃听众,他们可以在数千万首歌曲中选择自己想听的歌曲。发现和个性化是体验的关键部分,对创造者和消费者生态系统的成功至关重要。在这次演讲中,我们将讨论我们目前的发现方法的状态,比如发现每周播放列表,它已经播放了数十亿的新发现和新鲜发现,这是一个可扩展的新音乐平台,专注于流行尾巴的长端。我们将大规模讨论从我们的听众和整个世界中提取音乐信息所必需的技术,我们在Spotify之外收集大量的用户活动数据,我们每天收集大量的用户活动数据,以创造高度个性化的音乐体验。Spotify的整个团队专注于通过协同过滤、机器学习、DSP和NLP方法来理解创作者和听众——我们在网络上抓取艺术家信息,扫描数百万首歌曲中的每个音符以获取声学信号,并通过聚类分析和基于用户历史和实时收听模式的潜在空间来模拟用户的品味。这些分析产生的数据确保了我们的发现产品是精确的,并帮助我们的用户在我们的整个目录中享受音乐和媒体。我们将深入研究发现周刊的工作原理,我们的招牌个性化播放列表每周更新,并在发布后的前10周内达到10亿流。《发现周刊》背后的技术是基于对Spotify超过20亿个用户生成的播放列表的可扩展因子分析,这些列表与每个用户当前的收听行为相匹配。我们将讨论其创新起源以及该系统在推出一年后面临的挑战和机遇。我们还将讨论Spotify的主页,我们的每个用户都可以看到,目前正在围绕个性化做出巨大努力,以确保每个听众在一天中都能获得一个有针对性的播放列表、节目和音乐列表。我们将讨论各种相似度指标、排名方法和用户建模,以提高精确度并优化用户满意度。
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引用次数: 64
Discovering What You're Known For: A Contextual Poisson Factorization Approach 发现你因什么而出名:一种语境泊松分解方法
Pub Date : 2016-09-07 DOI: 10.1145/2959100.2959146
Haokai Lu, James Caverlee, Wei Niu
Discovering what people are known for is valuable to many important applications such as recommender systems. Unlike an individual's personal interests, what a user is known for is reflected by the views of others, and is often not easily discerned for a long-tail of the vast majority of users. In this paper, we tackle the problem of discovering what users are known for through a probabilistic model called Bayesian Contextual Poisson Factorization. Moving beyond just modeling user's content, it naturally models and integrates additional contextual factors, concretely, user's geo-spatial footprints and social influence, to overcome noisy online activities and social relations. Through GPS-tagged social media datasets, we find that the proposed method can improve known-for prediction performance by 17.5% in precision and 20.9% in recall on average, and that it can capture the implicit relationships between a user's known-for profile and her content, geo-spatial and social influence.
发现人们因什么而出名对许多重要的应用程序(如推荐系统)都很有价值。与个人的个人兴趣不同,用户的知名度是由其他人的观点反映出来的,并且通常不容易被绝大多数用户的长尾所识别。在本文中,我们通过一个称为贝叶斯上下文泊松分解的概率模型来解决发现用户已知的问题。它超越了对用户内容的建模,自然地建模和整合了额外的上下文因素,具体来说,就是用户的地理空间足迹和社会影响,以克服嘈杂的在线活动和社会关系。通过gps标记的社交媒体数据集,我们发现该方法可以将已知预测性能平均提高17.5%的精度和20.9%的召回率,并且它可以捕获用户已知个人资料与其内容,地理空间和社会影响之间的隐含关系。
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引用次数: 5
期刊
Proceedings of the 10th ACM Conference on Recommender Systems
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