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Proceedings of the 10th ACM Conference on Recommender Systems最新文献

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Recommending for the World 向世界推荐
Pub Date : 2016-09-07 DOI: 10.1145/2959100.2959121
J. Basilico, Yves Raimond
The Netflix experience is driven by a number of recommendation algorithms: personalized ranking, page generation, similarity, ratings, search, etc. On the January 6th, 2016 we simultaneously launched Netflix in 130 new countries around the world, which brought the total to over 190 countries. Preparing for such a rapid expansion while ensuring each algorithm was ready to work seamlessly created new challenges for our recommendation and search teams. In this talk, we will highlight the four most interesting challenges we encountered in making our algorithms operate globally and how this improved our ability to connect members worldwide with stories they'll love. In particular, we will dive into the problems of uneven availability across catalogs, balancing personal and cultural tastes, handling language, and tracking quality of recommendations. Uneven catalog availability is a challenge because many recommendation algorithms assume that people could interact with any item and then use the absence of interaction implicitly or explicitly as negative information in the model. However, this assumption does not hold globally and across time where item availability differs. Running algorithms globally means needing a notion of location so that we can handle local variations in taste while also providing a good basis for personalization. Language is another challenge in recommending video content because people can typically only enjoy content that has assets (audio, subtitles) in languages they understand. The preferences for how people enjoy such content also vary between people and depend on their familiarity with a language. Also, while would like our recommendations to work well for every one of our members, tracking quality becomes difficult because with so many members in so many countries speaking so many languages, it can be hard to determine when an algorithm or system is performing sub-optimally for some subset of them. Thus, to support this global launch, we examined each and every algorithm that is part of our service and began to address these challenges.
Netflix的体验是由一系列推荐算法驱动的:个性化排名、页面生成、相似性、评级、搜索等。2016年1月6日,我们同时在全球130个国家推出了Netflix,这使得Netflix在全球的国家总数超过190个。在确保每个算法都能无缝工作的同时,为如此快速的扩张做准备,给我们的推荐和搜索团队带来了新的挑战。在这次演讲中,我们将重点介绍我们在使算法在全球范围内运行时遇到的四个最有趣的挑战,以及这如何提高我们将世界各地的成员与他们喜欢的故事联系起来的能力。特别是,我们将深入研究不同目录的不均衡可用性、平衡个人和文化品味、处理语言以及跟踪推荐质量等问题。不均匀的目录可用性是一个挑战,因为许多推荐算法假设人们可以与任何项目交互,然后将交互的缺失隐式或显式地用作模型中的负面信息。然而,这个假设并不适用于全局和不同时间的项目可用性不同的地方。在全球范围内运行算法意味着需要一个位置的概念,这样我们才能处理当地口味的变化,同时也为个性化提供良好的基础。语言是推荐视频内容的另一个挑战,因为人们通常只能欣赏带有他们理解的语言资产(音频、字幕)的内容。人们如何享受这些内容的偏好也因人而异,这取决于他们对一种语言的熟悉程度。此外,虽然我们希望我们的推荐对我们的每个成员都有效,但跟踪质量变得很困难,因为有这么多来自这么多国家说这么多语言的成员,很难确定算法或系统何时对其中的某些子集执行得次优。因此,为了支持这一全球发布,我们检查了我们服务中的每一个算法,并开始应对这些挑战。
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引用次数: 10
Personalized Recommendations using Knowledge Graphs: A Probabilistic Logic Programming Approach 使用知识图的个性化推荐:一种概率逻辑规划方法
Pub Date : 2016-09-07 DOI: 10.1145/2959100.2959131
R. Catherine, William W. Cohen
Improving the performance of recommender systems using knowledge graphs is an important task. There have been many hybrid systems proposed in the past that use a mix of content-based and collaborative filtering techniques to boost the performance. More recently, some work has focused on recommendations that use external knowledge graphs (KGs) to supplement content-based recommendation. In this paper, we investigate three methods for making KG based recommendations using a general-purpose probabilistic logic system called ProPPR. The simplest of the models, EntitySim, uses only the links of the graph. We then extend the model to TypeSim that also uses the types of the entities to boost its generalization capabilities. Next, we develop a graph based latent factor model, GraphLF, which combines the strengths of latent factorization with graphs. We compare our approaches to a recently proposed state-of-the-art graph recommendation method on two large datasets, Yelp and MovieLens-100K. The experiments illustrate that our approaches can give large performance improvements. Additionally, we demonstrate that knowledge graphs give maximum advantage when the dataset is sparse, and gradually become redundant as more training data becomes available, and hence are most useful in cold-start settings.
利用知识图提高推荐系统的性能是一项重要的任务。过去已经提出了许多混合系统,它们混合使用基于内容的过滤技术和协作过滤技术来提高性能。最近,一些工作集中在使用外部知识图(KGs)来补充基于内容的推荐上。在本文中,我们研究了使用称为ProPPR的通用概率逻辑系统进行基于KG的推荐的三种方法。最简单的模型EntitySim只使用图的链接。然后我们将模型扩展到TypeSim,它也使用实体的类型来增强其泛化能力。接下来,我们开发了一个基于图的潜在因子模型GraphLF,它结合了潜在因子分解和图的优势。我们将我们的方法与最近在两个大型数据集(Yelp和MovieLens-100K)上提出的最先进的图形推荐方法进行了比较。实验表明,我们的方法可以大大提高性能。此外,我们证明了知识图在数据集稀疏时具有最大的优势,并且随着可用的训练数据越来越多而逐渐变得冗余,因此在冷启动设置中最有用。
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引用次数: 130
Human-Recommender Systems: From Benchmark Data to Benchmark Cognitive Models 人类推荐系统:从基准数据到基准认知模型
Pub Date : 2016-09-07 DOI: 10.1145/2959100.2959188
Patrick Shafto, O. Nasraoui
We bring to the fore of the recommender system research community, an inconvenient truth about the current state of understanding how recommender system algorithms and humans influence one another, both computationally and cognitively. Unlike the great variety of supervised machine learning algorithms which traditionally rely on expert input labels and are typically used for decision making by an expert, recommender systems specifically rely on data input from non-expert or casual users and are meant to be used directly by these same non-expert users on an every day basis. Furthermore, the advances in online machine learning, data generation, and predictive model learning have become increasingly interdependent, such that each one feeds on the other in an iterative cycle. Research in psychology suggests that people's choices are (1) contextually dependent, and (2) dependent on interaction history. Thus, while standard methods of training and assessing performance of recommender systems rely on benchmark datasets, we suggest that a critical step in the evolution of recommender systems is the development of benchmark models of human behavior that capture contextual and dynamic aspects of human behavior. It is important to emphasize that even extensive real life user-tests may not be sufficient to make up for this gap in benchmarking validity because user tests are typically done with either a focus on user satisfaction or engagement (clicks, sales, likes, etc) with whatever the recommender algorithm suggests to the user, and thus ignore the human cognitive aspect. We conclude by highlighting the interdisciplinary implications of this endeavor.
我们将推荐系统研究社区的前沿,一个难以忽视的事实,即当前对推荐系统算法和人类如何在计算和认知上相互影响的理解。与传统上依赖于专家输入标签并通常由专家用于决策的各种监督机器学习算法不同,推荐系统特别依赖于来自非专家或临时用户的数据输入,并且意味着这些非专家用户每天都直接使用。此外,在线机器学习、数据生成和预测模型学习方面的进步已经变得越来越相互依赖,这样每一个都在迭代循环中相互补充。心理学研究表明,人们的选择是(1)情境依赖的,(2)互动历史依赖的。因此,虽然训练和评估推荐系统性能的标准方法依赖于基准数据集,但我们认为推荐系统进化的关键一步是开发人类行为的基准模型,以捕获人类行为的上下文和动态方面。需要强调的是,即使是广泛的现实用户测试也可能不足以弥补基准有效性方面的差距,因为用户测试通常只关注用户满意度或用户粘性(点击、销售、点赞等),而忽略了用户的认知方面。最后,我们强调了这一努力的跨学科含义。
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引用次数: 18
MAPS: A Multi Aspect Personalized POI Recommender System MAPS:一个多面向个性化的POI推荐系统
Pub Date : 2016-09-07 DOI: 10.1145/2959100.2959187
Ramesh Baral, Tao Li
The evolution of the World Wide Web (WWW) and the smart-phone technologies have played a key role in the revolution of our daily life. The location-based social networks (LBSN) have emerged and facilitated the users to share the check-in information and multimedia contents. The Point of Interest (POI) recommendation system uses the check-in information to predict the most potential check-in locations. The different aspects of the check-in information, for instance, the geographical distance, the category, and the temporal popularity of a POI; and the temporal check-in trends, and the social (friendship) information of a user play a crucial role in an efficient recommendation. In this paper, we propose a fused recommendation model termed MAPS (Multi Aspect Personalized POI Recommender System) which will be the first in our knowledge to fuse the categorical, the temporal, the social and the spatial aspects in a single model. The major contribution of this paper are: (i) it realizes the problem as a graph of location nodes with constraints on the category and the distance aspects (i.e. the edge between two locations is constrained by a threshold distance and the category of the locations), (ii) it proposes a multi-aspect fused POI recommendation model, and (iii) it extensively evaluates the model with two real-world data sets.
万维网(WWW)和智能手机技术的发展在我们日常生活的变革中发挥了关键作用。基于位置的社交网络(LBSN)的出现为用户分享签到信息和多媒体内容提供了便利。兴趣点(POI)推荐系统使用登记信息来预测最有可能登记的地点。签到信息的不同方面,例如POI的地理距离、类别和时间流行度;用户的时间签到趋势和社交(友谊)信息在高效推荐中起着至关重要的作用。在本文中,我们提出了一个融合推荐模型,称为MAPS (Multi - Aspect Personalized POI Recommender System),这将是我们所知的第一个将分类、时间、社会和空间方面融合在一个模型中的模型。本文的主要贡献是:(i)将问题实现为具有类别和距离约束的位置节点图(即两个位置之间的边缘受到阈值距离和位置类别的约束),(ii)提出了一个多方面融合的POI推荐模型,(iii)使用两个真实数据集对模型进行了广泛的评估。
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引用次数: 50
Accuracy and Diversity in Cross-domain Recommendations for Cold-start Users with Positive-only Feedback 纯正反馈下冷启动用户跨域推荐的准确性和多样性
Pub Date : 2016-09-07 DOI: 10.1145/2959100.2959175
Ignacio Fernández-Tobías, Paolo Tomeo, Iván Cantador, T. D. Noia, E. Sciascio
Computing useful recommendations for cold-start users is a major challenge in the design of recommender systems, and additional data is often required to compensate the scarcity of user feedback. In this paper we address such problem in a target domain by exploiting user preferences from a related auxiliary domain. Following a rigorous methodology for cold-start, we evaluate a number of recommendation methods on a dataset with positive-only feedback in the movie and music domains, both in single and cross-domain scenarios. Comparing the methods in terms of item ranking accuracy, diversity and catalog coverage, we show that cross-domain preference data is useful to provide more accurate suggestions when user feedback in the target domain is scarce or not available at all, and may lead to more diverse recommendations depending on the target domain. Moreover, evaluating the impact of the user profile size and diversity in the source domain, we show that, in general, the quality of target recommendations increases with the size of the profile, but may deteriorate with too diverse profiles.
为冷启动用户计算有用的推荐是推荐系统设计中的一个主要挑战,并且通常需要额外的数据来补偿用户反馈的稀缺性。在本文中,我们通过利用相关辅助领域的用户偏好来解决目标领域中的此类问题。遵循严格的冷启动方法,我们在电影和音乐领域的数据集上评估了许多推荐方法,这些方法在单域和跨域场景中都有正反馈。从商品排序精度、多样性和目录覆盖率三个方面比较,我们发现跨领域偏好数据有助于在目标领域用户反馈稀缺或根本无法获得的情况下提供更准确的推荐,并可能根据目标领域产生更多样化的推荐。此外,通过评估用户配置文件大小和源域多样性的影响,我们发现,一般情况下,目标推荐的质量随着配置文件的大小而增加,但如果配置文件过于多样化,则可能会下降。
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引用次数: 34
Recommender Systems from an Industrial and Ethical Perspective 从工业和伦理的角度看推荐系统
Pub Date : 2016-09-07 DOI: 10.1145/2959100.2959101
Dimitris Paraschakis
Over the recent years, a plethora of recommender systems (RS) have been proposed by academics. The degree of adoptability of these algorithms by industrial e-commerce platforms remains unclear. To get an insight into real-world recommendation engines, we survey more than 30 existing shopping cart solutions and compare the performance of popular recommendation algorithms on proprietary e-commerce datasets. Our results show that deployed systems rarely go beyond trivial "best seller" lists or very basic personalized recommendation algorithms, which nevertheless exhibit superior performance to more elaborate techniques both in our experiments and other related studies. We also perform chronological dataset splits to demonstrate the importance of preserving the sequence of events during evaluation, and the recency of events during training. The second part of our research is still ongoing and focuses on various ethical challenges that complicate the design of recommender systems. We believe that this direction of research remains mostly neglected despite its increasing impact on RS' quality and safety.
近年来,学者们提出了大量的推荐系统(RS)。这些算法被工业电子商务平台采用的程度尚不清楚。为了深入了解现实世界的推荐引擎,我们调查了30多个现有的购物车解决方案,并比较了流行推荐算法在专有电子商务数据集上的性能。我们的研究结果表明,部署的系统很少超越琐碎的“畅销书”列表或非常基本的个性化推荐算法,尽管如此,在我们的实验和其他相关研究中,它们都表现出比更复杂的技术更优越的性能。我们还进行了按时间顺序的数据集分割,以证明在评估期间保留事件顺序的重要性,以及在训练期间保留事件的近时性。我们研究的第二部分仍在进行中,重点关注使推荐系统设计复杂化的各种伦理挑战。我们认为,尽管这一研究方向对RS的质量和安全的影响越来越大,但仍被忽视。
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引用次数: 17
Matrix and Tensor Decomposition in Recommender Systems 推荐系统中的矩阵和张量分解
Pub Date : 2016-09-07 DOI: 10.1145/2959100.2959195
P. Symeonidis
This turorial offers a rich blend of theory and practice regarding dimensionality reduction methods, to address the information overload problem in recommender systems. This problem affects our everyday experience while searching for knowledge on a topic. Naive Collaborative Filtering cannot deal with challenging issues such as scalability, noise, and sparsity. We can deal with all the aforementioned challenges by applying matrix and tensor decomposition methods. These methods have been proven to be the most accurate (i.e., Netflix prize) and efficient for handling big data. For each method (SVD, SVD++, timeSVD++, HOSVD, CUR, etc.) we will provide a detailed theoretical mathematical background and a step-by-step analysis, by using an integrated toy example, which runs throughout all parts of the tutorial, helping the audience to understand clearly the differences among factorisation methods.
本教程提供了丰富的关于降维方法的理论和实践的结合,以解决推荐系统中的信息过载问题。这个问题影响了我们在寻找某一主题的知识时的日常体验。朴素协同过滤不能处理具有挑战性的问题,如可伸缩性、噪声和稀疏性。我们可以通过应用矩阵和张量分解方法来处理上述所有的挑战。这些方法已被证明是处理大数据最准确(如Netflix奖)和最有效的方法。对于每种方法(SVD, svd++, timeSVD++, HOSVD, CUR等),我们将提供详细的理论数学背景和逐步分析,通过使用集成的玩具示例,该示例贯穿教程的所有部分,帮助观众清楚地理解分解方法之间的差异。
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引用次数: 42
Are You Influenced by Others When Rating?: Improve Rating Prediction by Conformity Modeling 评分时你会受到别人的影响吗?:通过整合模型改进评级预测
Pub Date : 2016-09-07 DOI: 10.1145/2959100.2959141
Yiming Liu, Xuezhi Cao, Yong Yu
Conformity has a strong influence to user behaviors, even in online environment. When surfing online, users are usually flooded with others' opinions. These opinions implicitly contribute to the user's ongoing behaviors. However, there is no research work modeling online conformity yet. In this paper, we model user's conformity in online rating sites. We conduct analysis using real data to show the existence and strength of conformity in these scenarios. We propose a matrix-factorization-based conformity modeling technique to improve the accuracy of rating prediction. Experiments show that our model outperforms existing works significantly (with a relative improvement of 11.72% on RMSE). Therefore, we draw the conclusion that conformity modeling is important for understanding user behaviors and can contribute to further improve the online recommender systems.
从众对用户行为有很强的影响,即使在网络环境中也是如此。在网上冲浪时,用户通常会被其他人的观点淹没。这些意见隐含地影响着用户的持续行为。然而,目前还没有建立在线整合模型的研究工作。本文对在线评价网站的用户一致性进行了建模。我们使用真实数据进行分析,以显示这些场景中一致性的存在和强度。为了提高评级预测的准确性,我们提出了一种基于矩阵分解的整合建模技术。实验表明,我们的模型明显优于现有的工作(RMSE的相对改进为11.72%)。因此,我们得出结论,从众建模对于理解用户行为很重要,可以有助于进一步改进在线推荐系统。
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引用次数: 52
Proactive Recommendation Delivery 主动推荐交付
Pub Date : 2016-09-07 DOI: 10.1145/2959100.2959108
Adem Sabic
The main purpose of Recommender Systems is to minimize the effects of information/choice overload. Recommendations are usually prepared based on the estimation of what would be useful or interesting to users. Thus, it is important that they are relevant to users, whether to their information needs, current activity or emotional state. This requires deep understanding of users' context but also the knowledge of the history of previous users' interactions within the system (e.g. clicks, views, etc.). But even when the recommendations are highly relevant, their delivery to users can be very problematic. Many existing systems require active user participation (explicit interaction with the recommender system) and attention. Or, on other side of spectrum, there are RS that handle recommendation delivery without any consideration for users' preferences of when, where or how the recommendations are being delivered. Proactive Recommender Systems promise a more autonomous approach for recommendation delivery, by anticipating information needs in advance and acting on users' behalf with minimal efforts and without disturbance. This paper describes our work and interest in identifying and analyzing the factors that can influence acceptance and use of proactively delivered recommendations.
推荐系统的主要目的是尽量减少信息/选择过载的影响。推荐通常是基于对用户有用或感兴趣的估计而准备的。因此,重要的是它们与用户相关,无论是与用户的信息需求、当前活动还是情感状态相关。这需要深入了解用户的上下文,还需要了解以前用户在系统中的交互历史(例如点击、视图等)。但是,即使推荐是高度相关的,它们传递给用户的过程也可能非常成问题。许多现有的系统需要用户的积极参与(与推荐系统的明确交互)和关注。或者,在频谱的另一边,有一些RS处理推荐交付,而不考虑用户对何时、何地或如何交付推荐的偏好。主动推荐系统承诺提供一种更自主的推荐方式,通过提前预测信息需求,并以最小的努力和不受干扰的方式代表用户行事。本文描述了我们在识别和分析可能影响接受和使用主动交付的建议的因素方面的工作和兴趣。
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引用次数: 5
TAPER: A Contextual Tensor-Based Approach for Personalized Expert Recommendation 基于上下文张量的个性化专家推荐方法
Pub Date : 2016-09-07 DOI: 10.1145/2959100.2959151
Hancheng Ge, James Caverlee, Haokai Lu
We address the challenge of personalized recommendation of high quality content producers in social media. While some candidates are easily identifiable (say, by being "favorited" many times), there is a long-tail of potential candidates for whom we have little evidence. Through careful modeling of contextual factors like the geo-spatial, topical, and social preferences of users, we propose a tensor-based personalized expert recommendation framework that integrates these factors for revealing latent connections between homogeneous entities (e.g., users and users) and between heterogeneous entities (e.g., users and experts). Through extensive experiments over geo-tagged Twitter data, we find that the proposed framework can improve the quality of recommendation by over 30% in both precision and recall compared to the state-of-the-art.
我们解决了在社交媒体上个性化推荐高质量内容生产者的挑战。虽然有些候选人很容易被识别(比如,多次被“偏爱”),但有很多潜在的候选人,我们几乎没有证据。通过对用户的地理空间、主题和社会偏好等上下文因素进行仔细建模,我们提出了一个基于张量的个性化专家推荐框架,该框架集成了这些因素,以揭示同质实体(例如,用户和用户)和异质实体(例如,用户和专家)之间的潜在联系。通过对地理标记Twitter数据的广泛实验,我们发现,与最先进的框架相比,所提出的框架可以将推荐的精度和召回率提高30%以上。
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引用次数: 44
期刊
Proceedings of the 10th ACM Conference on Recommender Systems
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