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Field-aware Factorization Machines for CTR Prediction CTR预测的现场感知分解机
Pub Date : 2016-09-07 DOI: 10.1145/2959100.2959134
Yu-Chin Juan, Yong Zhuang, Wei-Sheng Chin, Chih-Jen Lin
Click-through rate (CTR) prediction plays an important role in computational advertising. Models based on degree-2 polynomial mappings and factorization machines (FMs) are widely used for this task. Recently, a variant of FMs, field-aware factorization machines (FFMs), outperforms existing models in some world-wide CTR-prediction competitions. Based on our experiences in winning two of them, in this paper we establish FFMs as an effective method for classifying large sparse data including those from CTR prediction. First, we propose efficient implementations for training FFMs. Then we comprehensively analyze FFMs and compare this approach with competing models. Experiments show that FFMs are very useful for certain classification problems. Finally, we have released a package of FFMs for public use.
点击率(CTR)预测在计算广告中起着重要的作用。基于2次多项式映射的模型和因子分解机(FMs)被广泛用于该任务。最近,FMs的一种变体,现场感知因子分解机(FFMs)在一些世界范围内的cr预测竞赛中优于现有模型。基于我们赢得其中两个的经验,本文建立了ffm作为一种有效的方法来分类大型稀疏数据,包括来自CTR预测的数据。首先,我们提出了训练ffm的有效方法。然后对ffm进行了综合分析,并与竞争模型进行了比较。实验表明ffm对某些分类问题非常有用。最后,我们发布了一个ffm包供公众使用。
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引用次数: 609
Marsbot: Building a Personal Assistant 玛氏:打造个人助理
Pub Date : 2016-09-07 DOI: 10.1145/2959100.2959119
Max Sklar
Foursquare recently launched Marsbot, an SMS-based app for local recommendations. Marsbot is an intelligent friend that lives in your pocket and learns about you through the places you go in the real world. While this product is aligned with Foursquare's long-standing mission to find the best places, it represents a new era in the way people interact with recommendation engines. The promise of the latest crop of personal assistants is get us information more quickly and seamlessly, but building them comes with many challenges. In this talk, we discuss why we built Marsbot and some of the many lessons learned along the way.
Foursquare最近推出了一款基于短信的本地推荐应用Marsbot。Marsbot是一个聪明的朋友,住在你的口袋里,通过你在现实世界中去的地方了解你。虽然这款产品符合Foursquare寻找最佳地点的长期使命,但它代表了人们与推荐引擎互动方式的新时代。最新一批个人助理的承诺是让我们更快、更无缝地获取信息,但制造它们面临许多挑战。在这次演讲中,我们将讨论我们创建Marsbot的原因以及在此过程中获得的一些经验教训。
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引用次数: 1
The Contextual Turn: from Context-Aware to Context-Driven Recommender Systems 情境转向:从情境感知到情境驱动的推荐系统
Pub Date : 2016-09-07 DOI: 10.1145/2959100.2959136
Roberto Pagano, P. Cremonesi, M. Larson, Balázs Hidasi, D. Tikk, Alexandros Karatzoglou, Massimo Quadrana
A critical change has occurred in the status of context in recommender systems. In the past, context has been considered 'additional evidence'. This past picture is at odds with many present application domains, where user and item information is scarce. Such domains face continuous cold start conditions and must exploit session rather than user information. In this paper, we describe the `Contextual Turn?: the move towards context-driven recommendation algorithms for which context is critical, rather than additional. We cover application domains, algorithms that promise to address the challenges of context-driven recommendation, and the steps that the community has taken to tackle context-driven problems. Our goal is to point out the commonalities of context-driven problems, and urge the community to address the overarching challenges that context-driven recommendation poses.
在推荐系统中,上下文的状态发生了重大变化。过去,语境被认为是“附加证据”。过去的情况与许多当前的应用领域不一致,在这些领域中,用户和项目信息是稀缺的。这些域面临连续冷启动条件,必须利用会话而不是用户信息。在本文中,我们描述了“语境转向?”转向上下文驱动的推荐算法,其中上下文是至关重要的,而不是附加的。我们涵盖了应用领域、有望解决上下文驱动推荐挑战的算法,以及社区为解决上下文驱动问题所采取的步骤。我们的目标是指出上下文驱动问题的共性,并敦促社区解决上下文驱动推荐所带来的总体挑战。
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引用次数: 41
Multi-Word Generative Query Recommendation Using Topic Modeling 基于主题建模的多词生成查询推荐
Pub Date : 2016-09-07 DOI: 10.1145/2959100.2959154
M. Mitsui, C. Shah
Query recommendation predominantly relies on search logs to use existing queries for recommendation, typically calculating query similarity metrics or transition probabilities from the log. While effective, such recommendations are limited to the queries, words, and phrases in the log. They hence do not recommend potentially useful, entirely novel queries. Recent query recommendation methods have proposed generating queries on a topical or thematic level, though current approaches are limited to generating single words. We propose a hybrid method for constructing multi-word queries in this generative sense. It uses Latent Dirichlet Allocation to generate a topic for exploration and skip-gram modeling to generate queries from the topic. According to additional evaluation metrics we present, our model improves diversity and has some room for improving relevance, yet offers an interesting avenue for query recommendation.
查询推荐主要依赖于搜索日志来使用现有的查询进行推荐,通常是从日志中计算查询相似度度量或转移概率。这种建议虽然有效,但仅限于日志中的查询、单词和短语。因此,他们不推荐可能有用的、完全新颖的查询。最近的查询推荐方法已经提出在主题或主题级别上生成查询,尽管当前的方法仅限于生成单个单词。我们提出了一种混合方法来构建这种生成意义上的多词查询。它使用Latent Dirichlet Allocation生成主题进行探索,并使用skip-gram建模从主题生成查询。根据我们提供的其他评估指标,我们的模型提高了多样性,并有提高相关性的空间,但为查询推荐提供了一个有趣的途径。
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引用次数: 6
Efficient Bayesian Methods for Graph-based Recommendation 基于图的高效贝叶斯推荐方法
Pub Date : 2016-09-07 DOI: 10.1145/2959100.2959132
Ramon Lopes, R. Assunção, Rodrygo L. T. Santos
Short-length random walks on the bipartite user-item graph have recently been shown to provide accurate and diverse recommendations. Nonetheless, these approaches suffer from severe time and space requirements, which can be alleviated via random walk sampling, at the cost of reduced recommendation quality. In addition, these approaches ignore users' ratings, which further limits their expressiveness. In this paper, we introduce a computationally efficient graph-based approach for collaborative filtering based on short-path enumeration. Moreover, we propose three scoring functions based on the Bayesian paradigm that effectively exploit distributional aspects of the users' ratings. We experiment with seven publicly available datasets against state-of-the-art graph-based and matrix factorization approaches. Our empirical results demonstrate the effectiveness of the proposed approach, with significant improvements in most settings. Furthermore, analytical results demonstrate its efficiency compared to other graph-based approaches.
二部用户-项目图上的短长度随机漫步最近被证明可以提供准确和多样化的建议。尽管如此,这些方法有严重的时间和空间需求,可以通过随机漫步采样来缓解,但代价是推荐质量降低。此外,这些方法忽略了用户的评分,这进一步限制了它们的表现力。本文介绍了一种基于短路径枚举的高效协同过滤方法。此外,我们提出了三个基于贝叶斯范式的评分函数,有效地利用了用户评分的分布方面。我们用七个公开可用的数据集对最先进的基于图和矩阵分解方法进行了实验。我们的实证结果证明了所提出的方法的有效性,在大多数情况下都有显著的改进。此外,分析结果表明,与其他基于图的方法相比,该方法是有效的。
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引用次数: 18
Query-based Music Recommendations via Preference Embedding 基于偏好嵌入的查询音乐推荐
Pub Date : 2016-09-07 DOI: 10.1145/2959100.2959169
Chih-Ming Chen, Ming-Feng Tsai, Yu-Ching Lin, Yi-Hsuan Yang
A common scenario considered in recommender systems is to predict a user's preferences on unseen items based on his/her preferences on observed items. A major limitation of this scenario is that a user might be interested in different things each time when using the system, but there is no way to allow the user to actively alter or adjust the recommended results. To address this issue, we propose the idea of "query-based recommendation" that allows a user to specify his/her search intention while exploring new items, thereby incorporating the concept of information retrieval into recommendation systems. Moreover, the idea is more desirable when the user intention can be expressed in different ways. Take music recommendation as an example: the proposed system allows a user to explore new song tracks by specifying either a track, an album, or an artist. To enable such heterogeneous queries in a recommender system, we present a novel technique called "Heterogeneous Preference Embedding" to encode user preference and query intention into low-dimensional vector spaces. Then, with simple search methods or similarity calculations, we can use the encoded representation of queries to generate recommendations. This method is fairly flexible and it is easy to add other types of information when available. Evaluations on three music listening datasets confirm the effectiveness of the proposed method over the state-of-the-art matrix factorization and network embedding methods.
推荐系统中考虑的一个常见场景是根据用户对观察到的物品的偏好来预测他/她对未见过的物品的偏好。这种场景的一个主要限制是,用户在每次使用系统时可能对不同的东西感兴趣,但是没有办法允许用户主动更改或调整推荐的结果。为了解决这个问题,我们提出了“基于查询的推荐”的想法,允许用户在探索新项目时指定他/她的搜索意图,从而将信息检索的概念纳入推荐系统。此外,当用户意图可以以不同的方式表达时,这个想法更可取。以音乐推荐为例:所提议的系统允许用户通过指定曲目、专辑或艺术家来探索新歌曲目。为了在推荐系统中实现这种异构查询,我们提出了一种称为“异构偏好嵌入”的新技术,将用户偏好和查询意图编码到低维向量空间中。然后,通过简单的搜索方法或相似度计算,我们可以使用查询的编码表示来生成推荐。这种方法相当灵活,并且在可用时很容易添加其他类型的信息。对三个音乐收听数据集的评估证实了该方法优于最先进的矩阵分解和网络嵌入方法的有效性。
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引用次数: 56
RecSys'16 Joint Workshop on Interfaces and Human Decision Making for Recommender Systems RecSys'16推荐系统界面与人工决策联合研讨会
Pub Date : 2016-09-07 DOI: 10.1145/2959100.2959199
Peter Brusilovsky, A. Felfernig, P. Lops, J. O'Donovan, G. Semeraro, N. Tintarev, M. Willemsen
As intelligent interactive systems, recommender systems focus on determining predictions that fit the wishes and needs of users. Still, a large majority of recommender systems research focuses on accuracy criteria and much less attention is paid to how users interact with the system, and in which way the user interface has an influence on the selection behavior of the users. Consequently, it is important to look beyond algorithms. The main goals of the IntRS workshop are to analyze the impact of user interfaces and interaction design, and to explore human interaction with recommender systems. Methodologies for evaluating these aspects are also within the scope of the workshop.
作为智能交互系统,推荐系统专注于确定符合用户愿望和需求的预测。尽管如此,大多数推荐系统的研究都集中在准确性标准上,而很少关注用户如何与系统交互,以及用户界面如何影响用户的选择行为。因此,重要的是要超越算法。IntRS研讨会的主要目标是分析用户界面和交互设计的影响,并探索与推荐系统的人机交互。评估这些方面的方法也在讲习班的范围之内。
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引用次数: 1
Hypothesis Testing: How to Eliminate Ideas as Soon as Possible 假设检验:如何尽快消除想法
Pub Date : 2016-09-07 DOI: 10.1145/2959100.2959127
Roman Zykov
Retail Rocket helps web shoppers make better shopping decisions by providing personalized real-time recommendations through multiple channels with over 100MM unique monthly users and 1000+ retail partners. The rapid improvement of the product is important to win on the high-concurrency market of real-time personalization platforms. The necessity of introducing constant innovations and improvements of algorithms for recommendation systems requires correct tools and a process of rapid testing of hypotheses. It's not a secret that 9 out of 10 hypotheses actually do not improve the performance at least. We had the task stated as follows: How to detect and eliminate the idea that doesn't improve as early as possible, to spend a minimum of resources on that process. In the report we will talk about: How we make our process of hypotheses testing faster. One programming language for R&D. Enmity and friendship of offline and online metrics. Why it is difficult to predict the impact of changing diversity of algorithms. What is the benefit of AA/BB online tests. Bayesian statistics for the evaluation of online tests. Roman Zykov is the Chief Data Scientist at the Retail Rocket. In Retail Rocket is responsible for algorithms of personalized and non-personalized recommendations. Previous to Retail Rocket, Roman was the Head of analytics at the biggest e-commerce companies for almost ten years. He received Ms.Sc. in applied mathematics and physics from the MIPhT in 2004.
Retail Rocket通过多个渠道提供个性化的实时推荐,帮助网络购物者做出更好的购物决策,拥有超过100万的月度独立用户和1000多家零售合作伙伴。产品的快速改进对于赢得实时个性化平台的高并发市场至关重要。为推荐系统引入不断创新和改进算法的必要性需要正确的工具和快速测试假设的过程。10个假设中有9个至少不能提高表现,这不是秘密。我们的任务是这样的:如何尽早发现和消除那些没有改进的想法,在这个过程中花费最少的资源。在报告中,我们将讨论:我们如何使我们的假设测试过程更快。一种用于研发的编程语言。线下和线上指标的敌意和友谊。为什么很难预测算法多样性变化的影响。AA/BB在线测试的好处是什么?用于在线测试评估的贝叶斯统计。Roman Zykov是Retail Rocket的首席数据科学家。在零售方面,Rocket负责个性化和非个性化推荐的算法。在加入Retail Rocket之前,Roman在大型电子商务公司担任了近十年的分析主管。他接待了sc女士。2004年获理工学院应用数学及物理学士学位。
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引用次数: 0
Algorithms Aside: Recommendation As The Lens Of Life 抛开算法:作为生活镜头的推荐
Pub Date : 2016-09-07 DOI: 10.1145/2959100.2959164
Tamas Motajcsek, J. Moine, M. Larson, Daniel Kohlsdorf, A. Lommatzsch, D. Tikk, Omar Alonso, P. Cremonesi, Andrew M. Demetriou, Kristaps Dobrajs, F. Garzotto, A. Göker, F. Hopfgartner, D. Malagoli, T. Nguyen, J. Novak, F. Ricci, M. Scriminaci, M. Tkalcic, Anna Zacchi
In this position paper, we take the experimental approach of putting algorithms aside, and reflect on what recommenders would be for people if they were not tied to technology. By looking at some of the shortcomings that current recommenders have fallen into and discussing their limitations from a human point of view, we ask the question: if freed from all limitations, what should, and what could, RecSys be? We then turn to the idea that life itself is the best recommender system, and that people themselves are the query. By looking at how life brings people in contact with options that suit their needs or match their preferences, we hope to shed further light on what current RecSys could be doing better. Finally, we look at the forms that RecSys could take in the future. By formulating our vision beyond the reach of usual considerations and current limitations, including business models, algorithms, data sets, and evaluation methodologies, we attempt to arrive at fresh conclusions that may inspire the next steps taken by the community of researchers working on RecSys.
在这篇意见书中,我们采取了将算法放在一边的实验方法,并思考如果推荐人与技术无关,推荐人会是什么样子。通过观察当前推荐系统的一些缺点,并从人类的角度讨论它们的局限性,我们提出了一个问题:如果摆脱了所有的限制,RecSys应该是什么,可以是什么?然后我们转而认为,生活本身就是最好的推荐系统,而人们自己就是查询对象。通过观察生活如何让人们接触到适合他们需求或符合他们偏好的选择,我们希望进一步阐明当前的RecSys可以做得更好的地方。最后,我们来看一下RecSys在未来可能采取的形式。通过制定我们的愿景,超越了通常的考虑和当前的限制,包括商业模式、算法、数据集和评估方法,我们试图得出新的结论,这些结论可能会启发从事RecSys的研究人员社区采取的下一步行动。
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引用次数: 6
LSRS'16: Workshop on Large-Scale Recommender Systems lrs '16:大型推荐系统研讨会
Pub Date : 2016-09-07 DOI: 10.1145/2959100.2959206
Tao Ye, Danny Bickson, Denis Parra
With the increase of data collected and computation power available, modern recommender systems are ever facing new challenges. While complex models are developed in academia, industry practice seems to focus on relatively simple techniques that can deal with the magnitude of data and the need to distribute the computation. The workshop on large-scale recommender systems (LSRS) is a meeting place for industry and academia to discuss the current and future challenges of applied large-scale recommender systems.
随着数据量和计算能力的不断增加,现代推荐系统面临着新的挑战。虽然学术界开发了复杂的模型,但行业实践似乎集中在相对简单的技术上,这些技术可以处理大量数据和分配计算的需要。大规模推荐系统(LSRS)研讨会是工业界和学术界讨论应用大规模推荐系统当前和未来挑战的会议场所。
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引用次数: 0
期刊
Proceedings of the 10th ACM Conference on Recommender Systems
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