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The Aspects of Online Clothing Store Photo Product which Affect Consumer Decision Making 网上服装商店图片产品影响消费者决策的几个方面
Pub Date : 2022-07-12 DOI: 10.21632/ibr.5.1.1-22
Jasson Harsojo, Elisha Lazaria, Ajaxta Chesio, Takhta Incra
Online shopping in this era is something that is already common in society, especially with the rapid growth of technology. Especially in Indonesia, the majority of the population already has access to the internet. This trend has become much more common since the rise of e-commerce in Indonesia such as Tokopedia, Shopee, and Bukalapak. Since there’s no physical appearance of the product, customers will rely on the photo of the product. Aesthetics of the photo presumably will affect the customer's intention to buy the product. This journal will cover the factors from the product's photo that will affect the consumers intention to buy the product. The product that will be covered in this journal is clothes. The methodology used for this research will be based on quantitative and qualitative research. The quantitative research was done by 9 interviewee and the qualitative research was done by 52 respondents. All of the research participants were from Indonesia. There are several hypotheses made, such as the physical appearance of the model, the lighting of the photo, editing of the photo, and also the quality of the photo will affect consumer decision making. There are several findings from this research. Better photo lighting, mix-match of the product, and detail of the product will definitely affect consumer decision making. While there’s interesting finding which is foreign model, in this case non asian models will decrease the intention to buy the product, as the customer prefers to see the model with the same physical posture so the customer is able to visualize how the clothes fit in their body. Editing is also necessary as long as it’s not affecting the clothes’ color.
在这个时代,网上购物在社会上已经很普遍了,尤其是随着科技的快速发展。特别是在印度尼西亚,大多数人口已经可以访问互联网。自从Tokopedia、Shopee和Bukalapak等印尼电子商务兴起以来,这种趋势变得更加普遍。由于没有产品的实物外观,客户会依赖产品的照片。照片的美感大概会影响顾客购买产品的意愿。这本杂志将涵盖产品照片中影响消费者购买产品意向的因素。这本杂志将涉及的产品是衣服。本研究使用的方法将以定量和定性研究为基础。9名受访者进行了定量研究,52名受访者进行了定性研究。所有的研究参与者都来自印度尼西亚。这里有几个假设,比如模特的外表,照片的灯光,照片的编辑,还有照片的质量都会影响消费者的决策。这项研究有几个发现。更好的照片照明,产品的混搭,产品的细节肯定会影响消费者的决策。虽然有一个有趣的发现,那就是外国模特,在这种情况下,非亚洲模特会降低购买产品的意愿,因为顾客更喜欢看到同样的身体姿势的模特,这样顾客就能想象衣服是如何适合他们的身体的。只要不影响衣服的颜色,剪辑也是必要的。
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引用次数: 0
Faktor-Faktor Penentu Rekrutmen Perusahaan di Industri Teknologi, Servis, dan Konsultasi 招聘技术、服务和咨询公司的决定因素
Pub Date : 2022-07-12 DOI: 10.21632/ibr.5.1.23-41
Givari Rizky, Anindia G.Karlinda, Indrawan Adi Sucipto, Nindya Ayu Widyanugrah
The purpose of this paper is to dig deeper into what is actually assessed by the talent acquisition process in finding the workforce that the company needs. The methodology that the author uses is mixed-method research, which is a combination of qualitative research and quantitative research. Quantitative research was carried out by distributing questions to 150 respondents of HR employees in Jakarta with > 2 years of experience, who worked in the technology, service, and/or consulting industry, who were members of the FTHR group. The implementation of quantitative and qualitative research on HR practitioner respondents who work in various industries and have long experience in their fields, has given the author a new understanding that was previously poorly understood. The results of this research help to create a clearer picture of the opportunities that can be created through recruitment problems, as well as inconsistent recruitment results that can lead to continuing problems.
本文的目的是深入挖掘在寻找公司所需的劳动力时,人才获取过程实际上评估了什么。作者采用的研究方法是混合方法研究,即定性研究与定量研究相结合。定量研究是通过向雅加达150名人力资源员工分发问题进行的,这些员工在技术、服务和/或咨询行业工作超过2年,他们是FTHR小组的成员。对在不同行业工作并在各自领域拥有长期经验的人力资源从业者受访者进行定量和定性研究的实施,使作者对以前知之甚少的理解有了新的理解。这项研究的结果有助于更清晰地了解通过招聘问题可以创造的机会,以及不一致的招聘结果可能导致持续的问题。
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引用次数: 0
Partisipasi Karyawan pada Kondisi Bekerja dari Rumah di Masa Pandemi Covid-19 Covid-19大流行期间,员工参与家庭工作条件
Pub Date : 2022-07-12 DOI: 10.21632/ibr.5.1.84-98
Bimo Taufan Devara, Nathanael Christian, Rafi Achas Muhammad, Y. Sanni
The purpose of this study was to determine the level of employee participation in an industry that allows employees to work from home during the COVID-19 pandemic in Indonesia. The research was conducted through a survey by distributing questionnaires using Indonesian. Obtained data from 301 employees who work from home throughout Indonesia. This research illustrates that of the 4 (four) types of variables that are considered to affect the level of employee participation, one variable, namely autonomy, does not significantly affect the level of employee participation. This study makes an important contribution by empirically investigating employees in Indonesia in assessing the amount of work participation when doing Work From Home during the COVID-19 pandemic.
本研究的目的是确定员工参与一个允许员工在印度尼西亚COVID-19大流行期间在家工作的行业的水平。本研究采用印尼语发放问卷的方式进行调查。获得了来自印度尼西亚各地301名在家工作的员工的数据。本研究表明,在被认为影响员工参与水平的4(四)类变量中,有一个变量即自主性对员工参与水平的影响并不显著。本研究通过对印度尼西亚员工进行实证调查,在评估2019冠状病毒病大流行期间在家工作时的工作参与度方面做出了重要贡献。
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引用次数: 0
Peran Green Trust dan Theory Planned Behavior pada Konsumerisme Produk Hijau 绿色信托和理论家致力于绿色消费主义的角色
Pub Date : 2022-07-12 DOI: 10.21632/ibr.5.1.42-57
Tara C. Abraham, Farbi Nasa, Hendrik P. P. Mursid, Anastasia B. Hotmaduma, Hanifan Fajar
Understanding of green buying behavior among general consumers in urban cities Indonesia is the important foundation for green marketing. This study aims to examine the determining factors and their significance in predicting the behavior. From 278 data gathered from online questionnaire that spread to respondent, which domiciled in Jakarta Greater Area, only 265 data are eligible to use for conduct analysis. Consist of 28 items, factor analysis is used to corroborate the reliability and validity of the questionnaire and sample adequacy is used prior to ensuring factor analysis. To test the hypothesis, data studies are tested using regression analysis. Findings confirm that Environmental Concern, Personal Norms, Willingness to Pay Premium, and Green Trust relate positively to Green Purchase Intention and Perceived Value as the substantial predictor variable.
了解印尼城市普通消费者的绿色购买行为是绿色营销的重要基础。本研究旨在探讨这些决定因素及其在预测行为中的意义。从发放给居住在雅加达大区域的受访者的在线问卷收集的278个数据中,只有265个数据有资格用于进行分析。问卷由28个项目组成,通过因子分析来验证问卷的信度和效度,在确保因子分析之前使用样本充分性。为了检验假设,数据研究使用回归分析进行检验。研究结果证实,环境关注、个人规范、支付溢价意愿和绿色信任对绿色购买意愿和感知价值具有显著的正向影响。
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引用次数: 1
Examining Determinant Factors on Online Shopping Behavior upon Buying Furniture 考察网购家具行为的决定因素
Pub Date : 2022-07-12 DOI: 10.21632/ibr.5.1.58-83
Aryo Prayudhana, Adrian Adrian, Arum Mardikawanti, Yonatan A. Hendro, Natasya N. Nugroho
The research is dedicated to examine factors that affect online shopping behavior of consumers upon buying furniture. These factors might be an important issue regarding e-commerce and marketing in the online furniture retail market. However, knowledge about online consumer behavior is still very limited because it is a fairly complex phenomenon in social life that can involve too many factors, especially in buying furniture online. One of the aims of this research is to uncover factors that have not been studied in previous studies, especially in the furniture industry. To acquire in-depth information, 10 informants were interviewed. Coding method was used to analyze the factors revealed in the transcript. The research identified that attitude (Financial Risk, Product Risk, Convenience Risk, Service and Infrastructure Variation), domain specific innovativeness, subjective norm (Family and Reference Group), and perceived behavior control (Playfulness and Informativeness) affect consumer purchase intention and thus affect their online shopping behavior in buying furniture online. The framework presented in the conclusion section will help further research on which factors influence the most.
本研究旨在探讨影响消费者网购家具行为的因素。这些因素可能是电子商务和在线家具零售市场营销的一个重要问题。然而,关于网络消费者行为的知识仍然非常有限,因为它是社会生活中一个相当复杂的现象,涉及的因素太多,尤其是在网上购买家具。本研究的目的之一是揭示在以前的研究中未被研究的因素,特别是在家具行业。为了获得更深入的信息,我们采访了10名举报人。采用编码法对转录本中显示的因子进行分析。研究发现,态度(财务风险、产品风险、便利风险、服务和基础设施变异)、领域特定创新、主观规范(家庭和参照群体)和感知行为控制(玩乐性和信息性)影响消费者在线购买家具的购买意愿,从而影响其在线购物行为。结论部分提出的框架将有助于进一步研究哪些因素影响最大。
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引用次数: 0
Predictor in Influencing Indonesian Consumers Purchase Intention towards Green Shampoo and Soap 影响印尼消费者对绿色洗发水和肥皂购买意愿的预测因子
Pub Date : 2021-12-29 DOI: 10.21632/ibr.4.2.158-177
Almira Mandasari, Arnold Edrick, Bima Prasetya, Riandy Yohannes Saputra, Yostina Dian Anggraini, Istijanto Istijanto
This research’s purpose is to inspect the aspects, which may determine green soap and shampoo purchase decisions among consumers in Indonesia. Shortage of environmental consciousness observed from consumers in Indonesia has stimulated the curiosity to continue this study. With support from organized opinion polls , data were accumulated from a total of 320 people of consumers in Indonesia.Outcome of the accumulated data reflects some crucial factors for green shampoo and soap purchase intention, for example, environmental consciousness, eco-labe l, and attitude. Contrary to the hypothesis, advertisement, price, social influence and recycle participation was not a crucial influence of green shampoo and soap purchase intention of Indones ian citizens. The inferences of these revelations and bearings for future examination are given toward the finish of this paper.This research presents experientia l comprehens ions refer to the common perspective of an Indonesian markets on the determinants of green shampoo and soap purchase decision among vast range of age.
本研究的目的是检查的方面,这可能决定绿色肥皂和洗发水的购买决策在印度尼西亚的消费者。从印度尼西亚消费者观察到的环境意识不足激发了继续这项研究的好奇心。在有组织的民意调查的支持下,从总共320名印度尼西亚消费者那里收集了数据。累积数据的结果反映了一些影响绿色洗发水和肥皂购买意愿的关键因素,如环境意识、生态标签和态度。与假设相反,广告、价格、社会影响力和回收参与并不是影响印度公民绿色洗发水和肥皂购买意愿的关键因素。本文最后给出了这些启示的推论和对今后研究的意义。本研究提出了经验和理解离子参考印尼市场的共同观点对绿色洗发水和肥皂购买决策的决定因素在广泛的年龄范围。
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引用次数: 0
Identifikasi Kebutuhan Fungsional Perangkat TI pada Proses Stakeholder Engagement 确定与痉挛处理相关的TI设备的功能需求
Pub Date : 2021-12-29 DOI: 10.21632/ibr.4.2.134-144
Harry Fitriyanto, Geronimo Shah W., Say Shio, Diana Wangsa Heryanto
The main purpose of strategy execution services is to assist companies in realizing business strategies in order to achieve the desired results. The main thing that supports the achievement of these goals is the support from each external stakeholder in each phase of stakeholder engagement.This study seeks to identify the functional requirements of information technology tools through the elaboration of strategy execution activities with the help of an engagement framework. The results of this study are very important to strengthen related services. In order to present comprehensive results, the author uses several study approaches: literature study, studies with qualitative and quantitative methods. The scope of external stakeholders involved is only national companies. This research succeeded in concluding in detail the functional requirements of information technology tools in each phase of stakeholder engagement. The advantages of stakeholder engagement and strategy execution services are also presented in this study.
战略执行服务的主要目的是协助企业实现经营战略,以达到预期的效果。支持实现这些目标的主要因素是在涉众参与的每个阶段来自每个外部涉众的支持。本研究旨在借助参与框架,通过阐述战略执行活动,确定信息技术工具的功能需求。研究结果对加强相关服务具有重要意义。为了呈现全面的研究结果,作者采用了文献研究、定性研究和定量研究相结合的研究方法。外部利益相关者所涉及的范围仅为国家公司。本研究成功地详细总结了信息技术工具在利益相关者参与的各个阶段的功能需求。本研究也提出了利益相关者参与和战略执行服务的优势。
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引用次数: 0
Identifikasi Kriteria Pekerja Informal terhadap Pemilik Usaha Makan-Minum di Jakarta 认同雅加达饮酒业老板的非正规工人标准
Pub Date : 2021-12-29 DOI: 10.21632/ibr.4.2.114-133
A. Hendro, D. Khiat, R. Wibisono, R. Nike, R. Mahendradani
More than 55 percent of Indonesian workers consist of informal workers. This includes the Food & Beverage (F&B) sector as well. Most of the job in F&B industry did not require high skill and experience due to the job replaceability nature. This led to lack of employment security, regulation, and social safety net. Most of them are paid in day to day basis with low job security. This factor leads to high workforce turnover rate. In the other hand, the Informal Small-Medium Enterprises (SME) owner in F&B sector did not have enough resource to hire formal workers. Because formal workers must have social security, and several other benefits that the business owner has to provide. Therefore, there are high demands for informal workers tosatisfy their needs. This paper written know what criteria that the informal SME owner in F&B sector in Jakarta consider of hiringto support their business.
超过55%的印尼工人是非正式工人。这也包括食品和饮料(F&B)行业。由于工作的可替代性,大多数餐饮行业的工作对技能和经验的要求并不高。这导致了就业保障、监管和社会安全网的缺失。他们大多数是按日计酬,工作保障较低。这一因素导致劳动力流动率高。另一方面,餐饮部门的非正规中小企业(SME)所有者没有足够的资源来雇用正式工人。因为正式工人必须有社会保障,以及企业主必须提供的其他一些福利。因此,满足非正式工人的需求有很高的要求。这篇论文写了什么标准,非正式的中小企业主在餐饮部门在雅加达考虑雇用,以支持他们的业务。
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引用次数: 2
Rantai Nilai dan Model Bisnis Media Televisi di TVRI TVRI电视媒体的价值观连锁店和商业模式
Pub Date : 2021-12-29 DOI: 10.21632/ibr.4.2.178-202
Alya Puteri Maharani, Chan Christine, Kevin Brassalie, Eko Suhartanto
With the development of the creative industry in Indonesia, the world of television and radio in Indonesia must of course also have to develop for mutual progress. With so many media to enjoy entertainment and information, television and radio are still the choice of some Indonesian people. Nevertheless, television and radio are slowly being abandoned by the community because of other mediums that are present in this industry. In the television industry itself is being rivaled by a streaming platform that presents watching whenever and wherever, it becomes one of the challenges of the television industry to develop. The radio industry has also begun to compete with streaming platforms capable of delivering any song anywhere for its users. TVRI, as a company in Indonesia which is engaged in the television industry and is the firsttelevision station in Indonesia has its own way to survive and develop in one of the sub-sectors in this creative industry.
随着印度尼西亚创意产业的发展,印度尼西亚的电视和广播界当然也必须发展,以实现相互进步。有这么多的媒体可以享受娱乐和信息,电视和广播仍然是一些印尼人的选择。然而,电视和广播正在慢慢被社区抛弃,因为这个行业中存在着其他媒体。在电视行业自身受到随时随地呈现观看内容的流媒体平台的竞争下,如何发展成为电视行业面临的挑战之一。广播行业也开始与流媒体平台竞争,流媒体平台可以在任何地方为用户提供任何歌曲。TVRI作为印尼一家从事电视行业的公司,也是印尼第一家电视台,在这个创意产业的子行业中有自己的生存和发展之路。
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引用次数: 0
Faktor-Faktor yang Memengaruhi Niat Mengundurkan Diri Karyawan Generasi Y di Indonesia 影响印尼Y一代员工离职的因素
Pub Date : 2021-12-29 DOI: 10.21632/ibr.4.2.145-157
Amelia Suryaputri, Annisa Damayanti, Dionisius Waskita, Mohammad Edwin Irawan, Rizyantana Irawan, Achmad Setyo Hadi
This study aims to identify the relationship between organizational justice, supervisory justice, authoritarian organizational culture, organization-employee relationship quality, and work engagement with the turnover intention of generation Y employees. An online survey was conducted on 290 people in Indonesia. Survey responses were recorded using a Lik ert Scalewith a scale ranging from 1 (strongly disagree) to 7 (strongly agree). The results of the survey analysis were obtained by using regression to predict the relationship between the independent and dependent variables. The results showed that the variable which has a positive relationship with the turnover intention in generation Y employees is authoritarian organizational culture. As for the organization-employee relationship quality variable shows importance because it has the most significant relationshipto retain generation Y employees. The research contributes to the previous research on determinants of employee turnover intention in that it is adding the work engagement variable as a new determinant of the turnover intention of generation Y employees.
本研究旨在探讨组织公平感、监管公平感、权威型组织文化、组织-员工关系质量、工作投入对Y世代员工离职倾向的影响。一项在线调查对印度尼西亚的290人进行了调查。调查结果使用李克特量表进行记录,量表范围从1(非常不同意)到7(非常同意)。通过回归预测自变量和因变量之间的关系,得到调查分析的结果。结果表明,对Y代员工离职倾向有正向影响的变量是权威型组织文化。对于组织-员工关系质量变量来说,它的重要性在于它对Y世代员工的保留有着最显著的关系。本研究补充了前人关于员工离职倾向决定因素的研究,增加了工作投入变量作为Y世代员工离职倾向的新决定因素。
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引用次数: 0
期刊
Indonesian Business Review
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