This study aims to investigate the effect of transformational leadership on turnover intention. Then, to test the influence through the mediating role of affective commitment. The method used in this study is a quantitative study with a respondent level of 160 employees from a total population of 255 employees in various divisions such as Accounting, Operations, Marketing and Sales, Recruitment, Human Capital, Treasury, IT Management, and Support. Partial least squares (PLS) were used in this study as a data analysis technique to test the hypothesis. The findings of this study reveal that transformational leadership is proven to have a negative and significant effect on employee turnover intention. Then, affective commitment is demonstrated to mediate the relationship between transformational leadership and employee turnover intention. Practical implications and research recommendations are discussed in this study.
{"title":"Pengaruh Kepemimpinan Transformasional pada Intensi Karyawan Keluar dari Perusahaan","authors":"Sumarita Sumarita, M. Muzakki","doi":"10.21632/ibr.6.1.61-70","DOIUrl":"https://doi.org/10.21632/ibr.6.1.61-70","url":null,"abstract":"This study aims to investigate the effect of transformational leadership on turnover intention. Then, to test the influence through the mediating role of affective commitment. The method used in this study is a quantitative study with a respondent level of 160 employees from a total population of 255 employees in various divisions such as Accounting, Operations, Marketing and Sales, Recruitment, Human Capital, Treasury, IT Management, and Support. Partial least squares (PLS) were used in this study as a data analysis technique to test the hypothesis. The findings of this study reveal that transformational leadership is proven to have a negative and significant effect on employee turnover intention. Then, affective commitment is demonstrated to mediate the relationship between transformational leadership and employee turnover intention. Practical implications and research recommendations are discussed in this study.","PeriodicalId":315698,"journal":{"name":"Indonesian Business Review","volume":"65 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121645963","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Mohammad Mersa Bayu Wibisono, Handi Prasetyanto, Borsak Sitanggang, Armedya Dewangga, Merry Maryati
Social media in modern society has transformed into the main communication platform among people: those who are having interesting content will gain more followers and a bigger audience. Thus, the evolution of social networking has also evolved digitally with the rise of key opinion leaders or social media influencers. This new trend has created a new opportunity for influencers to monetize their exposure and followers into a new marketing method for brands to tap into and advertise their products to gain more awareness from influencers’ followers. This paper examines the impacts of influencers on customers’ purchase intentions on social media, especially on Instagram. The social identity construct is introduced in this paper as of influencers in marketing, which also looks at how followers' purchase intentions are influenced by the influencers' perceived expertise, opinion leadership, and interest-fit. Data from 308 respondents who use the Instagram platform were gathered through a digital poll of respondents in Indonesia (Jabodetabek). Trustworthiness and perceived expertise had a negligible impact on customers' purchasing intentions, according to the study. On the other hand, clients' purchase intentions were positively impacted by interest fit and opinion leadership. This paper will explain The theoretical and practical implications of these findings.
{"title":"Impacts of Influencers on Customer’s Purchase Intentions in Instagram","authors":"Mohammad Mersa Bayu Wibisono, Handi Prasetyanto, Borsak Sitanggang, Armedya Dewangga, Merry Maryati","doi":"10.21632/ibr.6.1.35-48","DOIUrl":"https://doi.org/10.21632/ibr.6.1.35-48","url":null,"abstract":"Social media in modern society has transformed into the main communication platform among people: those who are having interesting content will gain more followers and a bigger audience. Thus, the evolution of social networking has also evolved digitally with the rise of key opinion leaders or social media influencers. This new trend has created a new opportunity for influencers to monetize their exposure and followers into a new marketing method for brands to tap into and advertise their products to gain more awareness from influencers’ followers. This paper examines the impacts of influencers on customers’ purchase intentions on social media, especially on Instagram. The social identity construct is introduced in this paper as of influencers in marketing, which also looks at how followers' purchase intentions are influenced by the influencers' perceived expertise, opinion leadership, and interest-fit. Data from 308 respondents who use the Instagram platform were gathered through a digital poll of respondents in Indonesia (Jabodetabek). Trustworthiness and perceived expertise had a negligible impact on customers' purchasing intentions, according to the study. On the other hand, clients' purchase intentions were positively impacted by interest fit and opinion leadership. This paper will explain The theoretical and practical implications of these findings.","PeriodicalId":315698,"journal":{"name":"Indonesian Business Review","volume":"60 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133453395","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Entrepreneurs must pay attention to customer satisfaction in their corporate environment and drive corporate strategies to increase turnover and achieve the company's core goals. So this research is here to provide new concepts relevant to the current situation and conditions. This study aims to reveal the effect of service marketing, referral marketing, and corporate trust icons on customer satisfaction. The method used is quantitative by promoting partial least squares (PLS) in proving the proposed hypothesis. Then, the sample used was 100 consumers at a company in Gresik. The findings of this study demonstrate that service marketing, referral marketing, and corporate trust icons have a positive and significant effect on customer satisfaction. Theoretical and practical implications are also discussed in this study.
{"title":"Service Marketing, Referral Marketing, and Trust Icon Corporate to Increase Customer Satisfaction","authors":"Farhan Arya Indrajaya, Tri Siwi Agustina","doi":"10.21632/ibr.6.1.49-60","DOIUrl":"https://doi.org/10.21632/ibr.6.1.49-60","url":null,"abstract":"Entrepreneurs must pay attention to customer satisfaction in their corporate environment and drive corporate strategies to increase turnover and achieve the company's core goals. So this research is here to provide new concepts relevant to the current situation and conditions. This study aims to reveal the effect of service marketing, referral marketing, and corporate trust icons on customer satisfaction. The method used is quantitative by promoting partial least squares (PLS) in proving the proposed hypothesis. Then, the sample used was 100 consumers at a company in Gresik. The findings of this study demonstrate that service marketing, referral marketing, and corporate trust icons have a positive and significant effect on customer satisfaction. Theoretical and practical implications are also discussed in this study.","PeriodicalId":315698,"journal":{"name":"Indonesian Business Review","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130828614","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Aldrian Wibowo, Cecep Safa’atul Barkah, Arianis Chan, P. W. Tresna
This research was conducted to analyze the rational and emotional motivation of consumers to make purchases/visit Colada Cafe. Those consumer motivations are rational buying motives and emotional buying motives. The results of this study will be used as a basis for making decisions to improve the marketing strategy carried out by Colada Cafe so that it can compete with competitors. This research was conducted using quantitative research methods with descriptive analysis techniques. Samples from this method were taken using simple random sampling. The sample in this study was 90 Colada Cafe consumers. Based on the data obtained, it can be concluded that the marketing strategy Colada Cafe should do is expanding parking lots, improving promotional methods that not only show the interior but also show prices, promos, taste testimonials, menu variations, good service, strategic locations, and appetizing product displays. In addition, Colada Cafe must improve the quality of the products served to consumers.
{"title":"Analysis of Consumers Rational and Emotional Motives in Making Purchases to Improve Marketing Strategy","authors":"Aldrian Wibowo, Cecep Safa’atul Barkah, Arianis Chan, P. W. Tresna","doi":"10.21632/ibr.6.1.1-14","DOIUrl":"https://doi.org/10.21632/ibr.6.1.1-14","url":null,"abstract":"This research was conducted to analyze the rational and emotional motivation of consumers to make purchases/visit Colada Cafe. Those consumer motivations are rational buying motives and emotional buying motives. The results of this study will be used as a basis for making decisions to improve the marketing strategy carried out by Colada Cafe so that it can compete with competitors. This research was conducted using quantitative research methods with descriptive analysis techniques. Samples from this method were taken using simple random sampling. The sample in this study was 90 Colada Cafe consumers. Based on the data obtained, it can be concluded that the marketing strategy Colada Cafe should do is expanding parking lots, improving promotional methods that not only show the interior but also show prices, promos, taste testimonials, menu variations, good service, strategic locations, and appetizing product displays. In addition, Colada Cafe must improve the quality of the products served to consumers.","PeriodicalId":315698,"journal":{"name":"Indonesian Business Review","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132561107","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research aims to study the adaptation of a flexible working system and what supports team productivity in pandemic-changing situations. It uses qualitative research by performing in-depth interviews and focuses on the interviews of eight managers of four supporting functions: IT, Finance, HR, and Legal, in three leading companies in Indonesia The finding in this research shows the companies have experienced and still adapting to formulate a new working system. To support team productivity in the new working system, several factors need to be addressed, such as: facilities and technical support, the adaptation of SOP and job function, supervisor control, company and team agility, improved communication, work environment, and self-motivation. The new working system is expected to bring impact: improve productivity, cost reduction, environmental improvement, and employee well being. Further quantitative research is recommended to validate the factors supporting a flexible working system that influence team productivity and the expected impact. This study is expected to help management or organization to a better understanding of factors supporting the adaptation of the flexible working system needed to maintain team productivity in this changing situation. To the best of our knowledge, this research is the first to study the adaptation of a flexible working system and what factors are needed to support team productivity in pandemic-changing situations.
{"title":"Adaptation of Flexible Working System to Support Team Productivity in Pandemic-Changing Situations","authors":"Christmy Handiyanto, Denisha Munaf, Ferdian Suria, Indra Syahruzza, Rahajeng Tyas Astari","doi":"10.21632/ibr.6.1.15-33","DOIUrl":"https://doi.org/10.21632/ibr.6.1.15-33","url":null,"abstract":"\u0000 \u0000 \u0000 \u0000 \u0000This research aims to study the adaptation of a flexible working system and what supports team productivity in pandemic-changing situations. It uses qualitative research by performing in-depth interviews and focuses on the interviews of eight managers of four supporting functions: IT, Finance, HR, and Legal, in three leading companies in Indonesia The finding in this research shows the companies have experienced and still adapting to formulate a new working system. To support team productivity in the new working system, several factors need to be addressed, such as: facilities and technical support, the adaptation of SOP and job function, supervisor control, company and team agility, improved communication, work environment, and self-motivation. The new working system is expected to bring impact: improve productivity, cost reduction, environmental improvement, and employee well being. Further quantitative research is recommended to validate the factors supporting a flexible working system that influence team productivity and the expected impact. This study is expected to help management or organization to a better understanding of factors supporting the adaptation of the flexible working system needed to maintain team productivity in this changing situation. To the best of our knowledge, this research is the first to study the adaptation of a flexible working system and what factors are needed to support team productivity in pandemic-changing situations. \u0000 \u0000 \u0000 \u0000 \u0000 \u0000","PeriodicalId":315698,"journal":{"name":"Indonesian Business Review","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123480474","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-30DOI: 10.21632/ibr.5.2.118-131
Giovanni Selig Y., Nathan Jeremy C., Tendy Vincent, Yonas Widodo
Tujuan penelitian ini menilai seberapa besar pengaruh perilaku pembelian berdasarkan pada aspek yang dimiliki konsumen berkesadaran lingkungan, kesadaran akan kesehatan dan tingkat skeptisismeisme yang berkontribusi kepada frekuensi dalam mengkonsumsi makanan organik. Data penelitian diperoleh dengan kuisioner online yang mempunyai 202 responden Indonesia didapatkan dari koresponden, dengan rentang usia 18 sampai 58 tahun. Pengukuran data menggunakan skala likert 7 poin. Hasil penelitian menunjukan bahwa tingkat perilaku pembelian berdasarkan pada kesadaran lingkungan, kesadaran akan kesehatan dan tingkat skeptisisme mempunyai dampak yang positif kepada frekuensi dalam mengkonsumsi makanan organik, namun dampak dari tingkat skeptisisme lebih kecil jika dibandingkan dengan 2 variabel lainnya. Selain itu perilaku pembelian berdasarkan akan kesadaran lingkungan dipengaruhi secara positif oleh personal norms dan social norms.
{"title":"Kesadaran Lingkungan dan Kesehatan, serta Skeptisisme pada Konsumsi Makanan Organik","authors":"Giovanni Selig Y., Nathan Jeremy C., Tendy Vincent, Yonas Widodo","doi":"10.21632/ibr.5.2.118-131","DOIUrl":"https://doi.org/10.21632/ibr.5.2.118-131","url":null,"abstract":"Tujuan penelitian ini menilai seberapa besar pengaruh perilaku pembelian berdasarkan pada aspek yang dimiliki konsumen berkesadaran lingkungan, kesadaran akan kesehatan dan tingkat skeptisismeisme yang berkontribusi kepada frekuensi dalam mengkonsumsi makanan organik. Data penelitian diperoleh dengan kuisioner online yang mempunyai 202 responden Indonesia didapatkan dari koresponden, dengan rentang usia 18 sampai 58 tahun. Pengukuran data menggunakan skala likert 7 poin. Hasil penelitian menunjukan bahwa tingkat perilaku pembelian berdasarkan pada kesadaran lingkungan, kesadaran akan kesehatan dan tingkat skeptisisme mempunyai dampak yang positif kepada frekuensi dalam mengkonsumsi makanan organik, namun dampak dari tingkat skeptisisme lebih kecil jika dibandingkan dengan 2 variabel lainnya. Selain itu perilaku pembelian berdasarkan akan kesadaran lingkungan dipengaruhi secara positif oleh personal norms dan social norms.","PeriodicalId":315698,"journal":{"name":"Indonesian Business Review","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129791364","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-30DOI: 10.21632/ibr.5.2.132-143
Jeremy Surya Wijaya, Anthony Steven Setiawan, Anthonius Brandon Yuwono, Abel Yudo Prakoso
This paper aims to observe the implications of higher education on firm performance based on a financial indicator that is most likely depicts the expertise of board members to utilize given assets to generate revenue. This paper will analyze both of board of commissioners and board of directors on Indonesian companies that have been consistently listed among the top 100 companies based on market capitalization during the period of observation which is 2010-2018. The education data of said Board of Commissioners or BOC and Board of Directors or BOD will be collected and analyzed to see how well they affect the ROA. It can be noted that only MBA degree on the BOC and doctoral degree on BOD does indeed have a significant positive correlation. It can be concluded that the managerial skills do help BOC to give advices and strategies that would help the firm performance, and the specialized expertise in the form of doctoral degree might give an edge to the directors to help them during day to day operation.
{"title":"The Influence of Board’s Educational Background on Indonesian Top Firms Profitability","authors":"Jeremy Surya Wijaya, Anthony Steven Setiawan, Anthonius Brandon Yuwono, Abel Yudo Prakoso","doi":"10.21632/ibr.5.2.132-143","DOIUrl":"https://doi.org/10.21632/ibr.5.2.132-143","url":null,"abstract":"This paper aims to observe the implications of higher education on firm performance based on a financial indicator that is most likely depicts the expertise of board members to utilize given assets to generate revenue. This paper will analyze both of board of commissioners and board of directors on Indonesian companies that have been consistently listed among the top 100 companies based on market capitalization during the period of observation which is 2010-2018. The education data of said Board of Commissioners or BOC and Board of Directors or BOD will be collected and analyzed to see how well they affect the ROA. It can be noted that only MBA degree on the BOC and doctoral degree on BOD does indeed have a significant positive correlation. It can be concluded that the managerial skills do help BOC to give advices and strategies that would help the firm performance, and the specialized expertise in the form of doctoral degree might give an edge to the directors to help them during day to day operation.","PeriodicalId":315698,"journal":{"name":"Indonesian Business Review","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116175002","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Without a doubt, millennials play an important role in the industry as the power horse of future consumers. Although they are financially struggled compared to other generations, they are known to be a highest spender compared to other generations, and their buying preference has the power to make or break industries. This research aims to explore the alcohol consumption of Indonesian millenials ages 21-24-year-old in Jakarta region, Indonesia. The study also investigates factors that determine the consumption behavior. A qualitative method using 24 in-depth interviews was applied to address the research questions. The research findings indicate that the millennial’s alcohol consumption behavior is not only determined by functional and social factors, but also emotional factor, and that they tended to consume alcohol drink both spontaneously and purposively.
{"title":"A Qualitative Study on Millennials Consumption Behavior of Alcohol Beverages in Jakarta, Indonesia","authors":"Konco Martalegawa, Betsy Vevyola Prihatini Gultom, Faradi Pramudito, Muhammad Badri Halim, Rizal Taufik","doi":"10.21632/ibr.5.2.144-155","DOIUrl":"https://doi.org/10.21632/ibr.5.2.144-155","url":null,"abstract":"Without a doubt, millennials play an important role in the industry as the power horse of future consumers. Although they are financially struggled compared to other generations, they are known to be a highest spender compared to other generations, and their buying preference has the power to make or break industries. This research aims to explore the alcohol consumption of Indonesian millenials ages 21-24-year-old in Jakarta region, Indonesia. The study also investigates factors that determine the consumption behavior. A qualitative method using 24 in-depth interviews was applied to address the research questions. The research findings indicate that the millennial’s alcohol consumption behavior is not only determined by functional and social factors, but also emotional factor, and that they tended to consume alcohol drink both spontaneously and purposively.","PeriodicalId":315698,"journal":{"name":"Indonesian Business Review","volume":"257 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130773802","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Nur Latifah, A. Putri, Faisal Kamil, Ignatius Henry
This research aims to disclose whether both attitudes and perceived risks such as economic value, product attributes, anxiety, and doubt were likely to influence consumer’s purchase intention regarding second-hand beauty products. Researchers carried out a quantitative method using survey questionnaires in order to collect data from respondents whom we have been selected before. Having statistically analyzed with SPSS, our study shed light on the most important factors in buying second-hand beauty products that are economic value and product attributes, positively. In addition, the risk factors such as doubt and anxiety of using this kind of product have a negative influence yet not significant. Our study suggests that there are some values for these businesses that should be emphasized for their marketing communication in an effort to capture more audiences.
{"title":"Purchase Intention of Second Hand Cosmetics under the Influence of Attitude and Perceived Risk","authors":"Nur Latifah, A. Putri, Faisal Kamil, Ignatius Henry","doi":"10.21632/ibr.5.2.99-117","DOIUrl":"https://doi.org/10.21632/ibr.5.2.99-117","url":null,"abstract":"This research aims to disclose whether both attitudes and perceived risks such as economic value, product attributes, anxiety, and doubt were likely to influence consumer’s purchase intention regarding second-hand beauty products. Researchers carried out a quantitative method using survey questionnaires in order to collect data from respondents whom we have been selected before. Having statistically analyzed with SPSS, our study shed light on the most important factors in buying second-hand beauty products that are economic value and product attributes, positively. In addition, the risk factors such as doubt and anxiety of using this kind of product have a negative influence yet not significant. Our study suggests that there are some values for these businesses that should be emphasized for their marketing communication in an effort to capture more audiences.","PeriodicalId":315698,"journal":{"name":"Indonesian Business Review","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127718277","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-30DOI: 10.21632/ibr.5.2.156-173
Karin Sidanta, Bobby Christian, Hadi Hadi, Winny Angelia, Istijanto Istijanto
Tujuan utama dari penelitian ini adalah menentukan faktor-faktor apa yang memengaruhi kepuasan konsumen dalam konteks transaksi e-commerce yang dilakukan oleh kaum milenial di Indonesia. Dalam penelitian ini, terdapat sejumlah 305 sampel yang dipilih dengan metode simple random sampling dan data seputar variabel-variabel terkait kepuasan konsumen diambil menggunakan instrumen penelitian berupa kuesioner online. Berikutnya, data dianalisis menggunakan regresi linear berganda dan diolah menggunakan program SPSS Versi 24 untuk menguji hipotesis yang telah dibuat. Hasil akhir dari analisis data menunjukkan bahwa variabel desain website, persepsi keamanan, pelayanan konsumen, kapabilitas pembayaran dan layanan pengiriman terbukti secara langsung memengaruhi kepuasan konsumen berusia milenial di Indonesia ketika menggunakan e-commerce. Di satu sisi, variabel kualitas informasi produk dan kenyamanan proses pembelian terbukti tidak memiliki pengaruh yang signifikan terhadap kepuasan konsumen milenial di Indonesia ketika menggunakan e-commerce.
{"title":"Faktor-Faktor yang Memengaruhi Kepuasan Konsumen Milenial pada E-Commerce di Indonesia","authors":"Karin Sidanta, Bobby Christian, Hadi Hadi, Winny Angelia, Istijanto Istijanto","doi":"10.21632/ibr.5.2.156-173","DOIUrl":"https://doi.org/10.21632/ibr.5.2.156-173","url":null,"abstract":"Tujuan utama dari penelitian ini adalah menentukan faktor-faktor apa yang memengaruhi kepuasan konsumen dalam konteks transaksi e-commerce yang dilakukan oleh kaum milenial di Indonesia. Dalam penelitian ini, terdapat sejumlah 305 sampel yang dipilih dengan metode simple random sampling dan data seputar variabel-variabel terkait kepuasan konsumen diambil menggunakan instrumen penelitian berupa kuesioner online. Berikutnya, data dianalisis menggunakan regresi linear berganda dan diolah menggunakan program SPSS Versi 24 untuk menguji hipotesis yang telah dibuat. Hasil akhir dari analisis data menunjukkan bahwa variabel desain website, persepsi keamanan, pelayanan konsumen, kapabilitas pembayaran dan layanan pengiriman terbukti secara langsung memengaruhi kepuasan konsumen berusia milenial di Indonesia ketika menggunakan e-commerce. Di satu sisi, variabel kualitas informasi produk dan kenyamanan proses pembelian terbukti tidak memiliki pengaruh yang signifikan terhadap kepuasan konsumen milenial di Indonesia ketika menggunakan e-commerce.","PeriodicalId":315698,"journal":{"name":"Indonesian Business Review","volume":"110 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132820045","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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