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International Journal of Applied Sciences in Tourism and Events最新文献

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The Influence of Service Quality, Destination Image, and Memorable Experience on Revisit Intention with Intervening Variables of Tourist Satisfaction 服务品质、目的地形象、难忘体验对重游意愿之影响及游客满意度之介入变量
Pub Date : 2021-06-30 DOI: 10.31940/ijaste.v5i1.2097
Edy Sahputra Sitepu, Politeknik Negeri Medan, R. Rismawati
Purpose: This study aims to build a model for tourists' revisit intention who come to visit tourist destinations. Research methods: This study uses primary data with 400 samples assigned by random sampling. The data were processed using the Structural Equation Model (SEM). Results and discussions: In total (total effect) of each variable, which has the most considerable full effect, is given the destination image followed by service quality, tourist satisfaction, and memorable experience, respectively. For the mediation role, it is found that the tourist satisfaction variable is a mediator of the relationship between an unforgettable experience and revisit intention. Tourist satisfaction is not a mediator of the relationship between service quality and revisit intention and tourist satisfaction, nor is it a mediator of the relationship between destination image and revisit intention. Regarding revisit intention, the analysis results show that this variable is significantly influenced by the variables of service quality, destination image, and tourist satisfaction. Meanwhile, the effect of memorable experience is not statistically significant. Conclusion: The results of this study prove that efforts to increase tourists' revisit intention can be made by improving destination management that considers service quality, destination image, memorable experience, and tourist satisfaction.
目的:本研究旨在建立游客到访旅游目的地后的重访意向模型。研究方法:本研究使用原始数据,随机抽样400个样本。采用结构方程模型(SEM)对数据进行处理。结果与讨论:各变量的total (total effect)中,充分效应最显著的是目的地形象,其次是服务质量,其次是游客满意度,最后是难忘体验。对于中介作用,我们发现游客满意度变量在难忘体验与重访意愿之间的关系中起中介作用。游客满意度不是服务质量、重游意愿与游客满意度之间关系的中介,也不是目的地形象与重游意愿之间关系的中介。对于重游意愿,分析结果表明,该变量受到服务质量、目的地形象和游客满意度等变量的显著影响。同时,记忆性体验的影响在统计学上不显著。结论:本研究的结果证明,提高旅游目的地管理,考虑服务质量、旅游目的地形象、难忘体验和游客满意度,可以提高游客的重游意愿。
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引用次数: 5
THE IMPACT OF PROMOTION ON ROOM OCCUPANCY RATE IN MESRA BUSINESS AND RESORT HOTEL SAMARINDA 促销活动对马斯拉商务度假酒店客房入住率的影响
Pub Date : 2020-12-30 DOI: 10.31940/IJASTE.V4I2.1907
M. F. Aransyah, F. Althalets, Tuti Wediawati, A. Sari
Purpose: The purpose of this research is to test and analyze the effect of the development of room occupancy rates at the Mesra Business and Resort Hotel in Samarinda Research methods: Primary data obtained by conducting interviews with 70 respondents using a questionnaire— secondary data collected by conducting field observation. Data were analyzed using a simple linear regression method with the help of SPSS statistical software version 23. Results and discussions: The result showed that the promotion variables consisting of advertising, direct sales, sales promotion, publicity, and word of mouth simultaneously had a significant effect on room occupancy rates. Conclusion: The promotional mix variable has a positive and significant effect on the room occupancy rate variable or the consumer's decision to choose a place to stay at the Mesra Business and Resort Hotel.
目的:本研究的目的是测试和分析在萨马林达Mesra商务度假酒店客房入住率的发展的影响。研究方法:主要数据是通过对70名受访者进行问卷调查获得的,次要数据是通过实地观察收集的。采用SPSS统计软件23版对数据进行简单线性回归分析。结果与讨论:结果显示,广告、直销、促销、宣传、口碑等促销变量同时对客房入住率有显著影响。结论:促销组合变量对客房入住率变量或消费者在Mesra商务度假酒店选择住宿地点的决定有积极而显著的影响。
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引用次数: 2
THE APPLICATION OF TECHNOLOGY IN MUSEUMS 科技在博物馆的应用
Pub Date : 2020-12-30 DOI: 10.31940/IJASTE.V4I2.1853
Peni Zulandari Suroto, M. Dewantara, Aulia Ardista Wiradarmo
Alongside with collections in form of historical objects, as well as objects related to human culture, museums have taken an important role in providing education, especially for tourists who visiting a destination. However, at its conditions who have lack of innovation, has implications for declining number in interest of tourists to come and dig deeper into the collections in museum. This research set an objective to answer how could technology applied in museum. Research has been done through Focus Group Discussion (FGD) and depth observation conducted on January 2020, in Jakarta. Nine informants/participants involved during FGD, including 5 museums (public and private), 2 technology providers, and 1 museum users community. Research indicates that strong cooperation between museums and technology providers has been elaborated, in particular in several museums in Jakarta. Augmented Reality and Virtual Reality are two most applications applied. Meanwhile, museums have established several platforms for security and data collection purposes. Both parties will try to add more platforms through video mapping application, projection mapping, virtual tour, and internet of things (IoT) operations. Process of increasing experience and immersion encounters obstacles, to provide additional experience to visitors, so that all five senses that exist in visitors, can enjoy all museum collection. Technology could embrace interaction and immersion to add more experience value on visitors. Thus, tourism industry would be more attractive with the presences of museums.
除了收藏历史文物和与人类文化有关的文物外,博物馆在提供教育方面发挥了重要作用,特别是对参观目的地的游客。然而,在其缺乏创新的条件下,对游客的兴趣下降,深入挖掘博物馆的藏品。本研究旨在回答技术如何在博物馆中应用。研究是通过焦点小组讨论(FGD)和2020年1月在雅加达进行的深度观察完成的。FGD期间共有9名告密者/参与者,包括5家博物馆(公营及私营)、2家技术提供者及1家博物馆使用者社群。研究表明,博物馆和技术提供者之间的密切合作,特别是在雅加达的几个博物馆。增强现实和虚拟现实是目前应用最多的两个领域。同时,博物馆也建立了多个安全和数据收集平台。双方将尝试通过视频地图应用、投影地图、虚拟漫游和物联网(IoT)运营增加更多平台。过程中增加体验和沉浸遇到障碍,为游客提供额外的体验,使游客存在的所有五种感官,都能享受到博物馆的所有收藏。科技可以拥抱互动和沉浸,为游客增加更多的体验价值。因此,随着博物馆的出现,旅游业将更具吸引力。
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引用次数: 4
UTILIZATION OF REMOTE SENSING TECHNOLOGY AND GEOGRAPHIC INFORMATION SYSTEMS FOR TOURISM DEVELOPMENT 利用遥感技术和地理信息系统发展旅游业
Pub Date : 2020-12-30 DOI: 10.31940/IJASTE.V4I2.2042
R. Ridwana, S. Himayah
The success of tourism in any country depends on the country's ability to develop, manage and market its tourism facilities and activities. Tourism development and management can be done in various ways. One of the most effective and efficient ways is to utilize remote sensing technology and geographic information systems (GIS). This article was created to archive and review some of the findings of the use of remote sensing technology and GIS for tourism management and development, using the literature review method. The use of remote sensing technology and GIS for tourism development and management has been widely used by various academics and researchers in various countries in the world including in Indonesia. This is acceptable because it is considered effective and efficient, the suitability of tourism development studies, for the study of tourism multimedia development, identification of the most desirable tourist areas, and for the evaluation of ecotourism areas.
任何国家旅游业的成功取决于该国开发、管理和推销其旅游设施和活动的能力。旅游开发和管理可以通过多种方式进行。其中最有效的方法之一是利用遥感技术和地理信息系统(GIS)。本文采用文献综述的方法,对利用遥感技术和地理信息系统进行旅游管理和开发的一些研究成果进行了整理和综述。利用遥感技术和地理信息系统进行旅游开发和管理,已被包括印度尼西亚在内的世界各国学者和研究人员广泛使用。这是可以接受的,因为它被认为是有效和高效的,适合于旅游发展研究,适合于旅游多媒体发展研究,适合于确定最理想的旅游区,适合于评价生态旅游区。
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引用次数: 4
GREEN SUPPLIER SELECTION PRACTICES AND ITS IMPLICATIONS OF GREEN PURCHASING: CASE STUDY AT 5 STARS HOTEL IN BALI 绿色供应商选择实践及其对绿色采购的启示&以巴厘岛五星级酒店为例
Pub Date : 2020-12-30 DOI: 10.31940/IJASTE.V4I2.1965
I. Astawa, Politeknik Negeri Bali, I. K. Budarma, C. I. S. Widhari
Purpose: The purpose of this study is to examine the practice of selecting green suppliers conducted by companies to be environmentally friendly and how these practices have implications for purchasing green products in 5-star hotels in Bali. Research methods: This study is guided by the green supply chain management model and the green selection model. A descriptive research design is used. Data were collected using a questionnaire. The population consists of 63 employees from companies that supply room supplies, food & beverage, chemical, and Spa. Data were analyzed using SPSS and presented using tables, graphs, frequencies, and percentages. Results and discussions: The study revealed that the selection of environmentally friendly suppliers had a positive and significant effect on the implementation of environmentally friendly purchases. The implications of selecting green suppliers create new market opportunities. Hotel cooperation with suppliers is getting closer and mutually committed to operational purchasing activities. Conclusion: The study revealed that the selection of environmentally friendly suppliers had a positive and significant effect on the implementation of environmentally friendly purchases. The indication was that green supplier selection is a major factor that influences the implementation of green purchasing at 5 stars hotel in Bali.
目的:本研究的目的是考察公司选择环保绿色供应商的做法,以及这些做法对巴厘岛五星级酒店购买绿色产品的影响。研究方法:本研究以绿色供应链管理模型和绿色选择模型为指导。采用描述性研究设计。使用问卷收集数据。人口由63名员工组成,他们来自供应客房用品、食品饮料、化学品和水疗中心的公司。数据使用SPSS进行分析,并使用表格、图表、频率和百分比进行呈现。结果和讨论:研究表明,选择环境友好型供应商对实施环境友好型采购产生了积极而显著的影响。选择绿色供应商的意义创造了新的市场机会。酒店与供应商的合作越来越紧密,双方都致力于运营采购活动。结论:研究表明,选择环境友好型供应商对实施环境友好型采购具有积极而显著的影响。有迹象表明,绿色供应商的选择是影响巴厘岛五星级酒店实施绿色采购的主要因素。
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引用次数: 2
SUSTAINABLE MARINE TOURISM IN ALOR: A STUDY OF COASTAL COMMUNITIES’ PERCEPTION ALOR可持续海洋旅游:沿海社区认知研究
Pub Date : 2020-12-30 DOI: 10.31940/IJASTE.V4I2.2053
Alexander M. A. Khan, Imam Musthofa, Indarwati Aminuddin, F. Handayani, Ratna N. Kuswara, I. L. Wabang, Ajeng Wulandari, Evi Novianti, U. Khadijah
Purpose: This research aims to determine the tourism potential based on the community’s perception of the existing natural resource and determining the management strategies for the tourism area. Research methods: The research method used in this study is the survey method. This research method was divided into two steps, including data collection using the snowball method and data analysis carried out with a descriptive method for the potential of tourism development and qualitative- quantitative approaches based on the perceptions of the local community to determine the development strategy. Results and discussions: The results showed that several natural resources in Alor can be used as a tourist attraction, such as Wai Ulung, Wai Redang, Wai Urita, Wai Bakolang, Munaseli Kingdom, Hiking Baki Old Village, Kenari beach, Sikka Island, Putri Laut Cave, Tomi Leo Cave, Bat Cave, and Octopus Pond. Based on the analysis using the quantitative and qualitative SWOT Matrix, the suitable strategy to be applied in the development of sustainable tourism in Alor is maximize the strength to get all of the opportunity, such as developing tourism activities with fully managed by the local community, promotes safe tourist sites, provides sustainable tourism development field-laboratory for students and academia, and Enhance the community involvement as local tour services providers. Conclusion: Many natural and historical resources in Alor that can be developed as a tourist attraction, and the suitable development strategy is to maximize the strength to get all the opportunity.
目的:本研究旨在根据社区对现有自然资源的认知,确定旅游区的旅游潜力,并确定旅游区的管理策略。研究方法:本研究采用的研究方法为调查法。该研究方法分为两个步骤,包括使用滚雪球法收集数据,以及使用描述性方法对旅游发展潜力进行数据分析,并根据当地社区的看法进行定性-定量方法,以确定发展战略。结果与讨论:结果表明,阿洛尔有围乌隆、围热当、围乌里塔、围巴可朗、Munaseli王国、健行巴基古村、Kenari海滩、Sikka岛、Putri Laut洞穴、Tomi Leo洞穴、蝙蝠洞和章鱼池等自然资源可作为旅游景点。基于定量和定性SWOT矩阵的分析,适合Alor可持续旅游发展的策略是最大限度地利用所有机会,如开发由当地社区全面管理的旅游活动,推广安全的旅游景点,为学生和学术界提供可持续旅游发展的实地实验室,以及加强社区作为当地旅游服务提供者的参与。结论:阿洛尔有许多自然和历史资源可以开发为旅游景点,合适的开发策略是最大限度地发挥优势,获得所有机会。
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引用次数: 2
RELIGIOUS TOURISM DEVELOPMENT MODEL IN BANYUWANGI banyuwangi宗教旅游发展模式
Pub Date : 2020-12-30 DOI: 10.31940/IJASTE.V4I2.1717
A. Rahman, Mochamad Ardi Setyawan
This study aims to: 1) To identify and inventory the distribution of religious sites in Banyuwangi Regency; 2) Developing religious tourism models in Banyuwangi Regency; 3) Determine the right development strategy for religious tourism in Banyuwangi Regency. The data obtained was validated by using triangulation of data, researchers, theory and methodology. While the data analysis technique uses qualitative data analysis techniques which include data collection, data reduction, data presentation, and drawing verification. And the SWOT analysis which includes the preparation of the IFAS (Internal Factor Analysis Summary) matrix and the EFAS (External Factor Analysis Summary) matrix which is followed by the preparation of the SWOT matrix. This research is very important to be carried out on the basis of analysis, namely: 1) Banyuwangi stores many religious sites that have the potential to be developed as a tourist attraction; 2) Many religious sites are damaged and not maintained and the history of the document is not documented; 3) Religious sites in Banyuwangi Regency starting from the classical Hindu-Buda period to the Islamic period; 4) The existence of the phenomenon of Indonesian people has a unique motivation to travel that is to package a tour in the form of religious travel. The results showed that Banyuwangi has many religious sites that have the potential to be developed into religious tourism objects, including: 1) the Lingga and Yoni relics in Jambewangi; 2) Alaspurwo; 3) Rowu Bayu Site; 4) Ompak Songo; 5) Aningpatih Site; 6) Kawitan Sites; 7) Goa Site at Alaspurwo; 8) Image Worship Site; 9) Goa Maria; 10) Tomb of Sayid Yusuf; 11) Tomb of Mbah Dowo; 12) Tombs of the Regent of Banyuwangi; 13) Konco Hoo Tong Bio; 14) Tomb of Jogopati Rempeg; 15) Sri Tanjung Well; 16) Mbah Kopek's Grave; 17) Giri Salaka Temple.
本研究旨在:1)对Banyuwangi摄政地区宗教场所的分布进行识别和清查;2)开发班渝旺吉县宗教旅游模式;3)确定正确的Banyuwangi摄政地区宗教旅游发展战略。采用数据、研究人员、理论和方法的三角剖分对所得数据进行了验证。而数据分析技术则使用定性数据分析技术,包括数据收集、数据简化、数据表示和绘图验证。SWOT分析包括IFAS(内部因素分析摘要)矩阵和EFAS(外部因素分析摘要)矩阵的编制,其次是SWOT矩阵的编制。本研究在分析的基础上非常重要,即:1)班余王吉有许多具有旅游开发潜力的宗教遗址;2)许多宗教场所遭到破坏,没有得到维护,文件的历史没有记录;Banyuwangi摄政时期的宗教遗址从古典印度教-布达时期到伊斯兰时期;4)印尼人现象的存在有一种独特的旅游动机,那就是以宗教旅游的形式包办旅游。结果表明,班宇旺吉有许多宗教遗址具有开发成宗教旅游景点的潜力,包括:1)Jambewangi的Lingga和Yoni遗迹;2) Alaspurwo;3)罗乌巴渝遗址;4) Ompak songgo;5)安宁径遗址;6) Kawitan Sites;7)阿拉斯普沃果阿遗址;8)形象崇拜场所;9)果阿玛丽亚;10)赛义德·优素福墓;11) Mbah Dowo墓;12)班宇旺吉摄政王墓;13)康康湖通生物;约哥帕提·雷姆佩墓;15) Sri Tanjung井;16) Mbah Kopek的坟墓;17)吉里萨拉卡神庙。
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引用次数: 0
CREATIVE AND INNOVATIVE COMMUNITY-BASED TOURISM MANAGEMENT IN TEGAL WARU, BOGOR 在茂物的法律战争中创新和创新的社区旅游管理
Pub Date : 2020-12-30 DOI: 10.31940/IJASTE.V4I2.2010
Nining Latianingsih, P. Jakarta, Iis Mariam, Dewi Winarni Susyanti
Tourism provides a significant contribution to development, conventional tourism products are becoming increasingly abandoned and tourists are turning to tourism products that value the environment, nature, culture and special attractions more. How to manage tourist villages in the village of Tegal Waru Ciampea Bogor, in the flexibility and intensity of interaction with the environment and local communities. The purpose of this research is to see how the management of creative and innovative community-based tourism villages (CREANOVA) The approach method used is an empirical normative approach and uses qualitative methods and direct field research on research objects that are related to the problem under study. the results of the study are. Tegal Waru tourism village is a pedesan tourist area that is no less interesting and offers cultural potential. Has a variety of agricultural production businesses and entrepreneurs. Community participation in the development of tourist villages is very high. There are tour packages offered including entrepreneur training, charity creativity, outbound on the road, consumption packages, souvenir packages, shopping centers, tourism attractions, business tourist village locations, while visitors from home and abroad. Community participation is very high in implementing this village tourism program, because they feel an increase in income and economic life
旅游业对发展的贡献是巨大的,传统的旅游产品越来越被抛弃,游客转向更重视环境、自然、文化和特色景点的旅游产品。如何管理Tegal Waru Ciampea茂物村的旅游村,在与环境和当地社区互动的灵活性和强度方面。本研究的目的是了解创意和创新社区旅游村(CREANOVA)的管理如何使用的方法方法是一种经验规范的方法,并使用定性的方法和直接的实地研究与研究问题相关的研究对象。研究结果如下:Tegal Waru旅游村是一个步行旅游区,同样有趣,并提供文化潜力。拥有各种农业生产企业和企业家。社区对旅游村开发的参与度很高。提供创业培训、公益创意、出境游路上、消费套餐、纪念品套餐、购物中心、旅游景点、商务旅游村址等旅游套餐,同时接待国内外游客。社区在实施乡村旅游计划方面的参与度很高,因为他们感受到收入和经济生活的增加
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引用次数: 0
DESTINATION MARKETING TO IMPROVE DOMESTIC TOURISTS’ RETURN INTENTION 目的地营销,提高国内游客的回访意愿
Pub Date : 2020-12-30 DOI: 10.31940/IJASTE.V4I2.1979
F. Rahmiati
Purpose: This study aims to analyze tourist return intention through destination attribute (attraction, accessibility, and amenities), promotion, and destination image mediated by tourist satisfaction. Research methods: The research method used in this research is a quantitative research. This study used 410 respondents who were domestic tourists who had visited Borobudur Temple using purposive sampling. The Partial Least Square-Structural Equation Model (PLS-SEM) used to test hypotheses. Results and discussions: The results of this study indicate that all hypotheses are accepted, that the attributes of the destination (attraction, accessibility, and amenities), promotion, and destination image significantly influence on tourist return intention mediated by tourist satisfaction. Conclusion: It is necessary to improve the quality of destination attributes at Borobudur Temple, promoting not only international tourists but also domestic tourists. It is also important to provide innovations that are expected to attract domestic tourists to make revisit when there are new things for them to experience
目的:本研究旨在通过目的地属性(吸引力、可达性和便利设施)、促销和游客满意度介导的目的地形象来分析游客的返回意愿。研究方法:本研究采用的研究方法为定量研究。这项研究使用了410名国内游客,他们曾使用有目的的抽样方法参观过婆罗浮屠寺。偏最小二乘结构方程模型(PLS-SEM)用于检验假设。结果与讨论:本研究的结果表明,所有假设都被接受,即目的地的属性(吸引力、可达性和便利设施)、促销和目的地形象显著影响以游客满意度为中介的游客返回意愿。结论:必须提高婆罗浮屠寺旅游目的地属性的质量,既要促进国际游客的发展,也要促进国内游客的发展。同样重要的是,要提供创新,以吸引国内游客在有新事物可供体验时重游
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引用次数: 3
OKOKAN TRADITION: UNDERSTANDING NOBLE VALUE IN THE FRAME OF SYMBOLIC INTERACTIONALISM 奥科肯传统:在象征互动主义的框架中理解高贵的价值
Pub Date : 2020-06-26 DOI: 10.31940/ijaste.v4i1.1607
Riza Wulandari, I. G. A. W. Upadani, S. Alfarisi
Purpose: This study aims to explore the meaning of the noble value of the Okokan Art tradition in the Village of Kediri, Tabanan, Bali Province by using the symbolic interactionism point of view. Research methods: The case studies are used as a method in discussing symbolic interactions that occur in the Okokan tradition performers. Results and discussions: Based on the results of scientific studies in the field, it was found that the Okokan tradition is a form of representation of noble values in each symbolic such as the representation of seeking safety to Sang Hyang Widhi through the offerings of the performer, the noble value of the work ethic in the manifestation of dance movements, the attributes imposed reflecting the noble values of human nature to always harmonious, and the representation of folklore displayed is the harmony of humans and nature. Conclusion: Symbolic interaction in the Okokan tradition is a representation of the noble values that exist in Kediri Village, Tabanan, Bali, Indonesia.
目的:本研究旨在运用象征互动主义的观点,探讨峇里省塔巴南Kediri村Okokan艺术传统崇高价值的意义。研究方法:以个案研究为方法,探讨奥科坎传统表演者的符号互动。结果与讨论:根据该领域的科学研究结果,人们发现,Okokan传统是每一种象征中崇高价值的一种表现形式,例如通过表演者的奉献向Sang Hyang Widhi寻求安全的表现,在舞蹈动作中表现出职业道德的崇高价值,强加的属性反映了人性的崇高价值,以永远和谐,民俗表现的是人与自然的和谐。结论:Okokan传统中的象征性互动是存在于印度尼西亚巴厘岛Tabanan Kediri村的崇高价值观的代表。
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引用次数: 2
期刊
International Journal of Applied Sciences in Tourism and Events
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