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Shifting Trend on Management Event during the Pandemic 疫情期间管理事件的变化趋势
Pub Date : 2022-06-30 DOI: 10.31940/ijaste.v6i1.13-23
Nining Yuniati, Kadek Ratih Dwi Oktarini, Raden Ayu Trisnayoni
The shift in trends in organizing MICE events which are conventionally known as mass gathering activities and as a result of the pandemic there have been changes. This already happened in all countries in the world which then responded with various policies to maintain business sustainability despite being pessimistic. Stakeholders are hesitant in changing the paradigm of MICE activities from conventional models to virtual or hybrid models. This doubt is caused by the advantages and disadvantages of each type of event which will most likely reduce business profits. A simple literature review known as feature selection is used to find answers to this problem. Based on the analysis it was found that event activities are now popular in virtual and hybrid ways. Both virtual and hybrid events have changed the conventional perspective of understanding events. Although the implementation is simpler, the two events have a smaller economic impact compared to regular events that were popular in the pre-pandemic era. This paper also tries to find case studies in several countries that have successfully organized MICE events during the pandemic. In the end, a new taxonomy of event management emerged, namely original (regular) events, virtual events, and hybrid events. This change in the landscape of organizing MICE events will be an important consideration for MICE business people who may experience stagnation in recent times due to the Covid-19 pandemic.
在组织传统上被称为大规模聚集活动的会议会议活动方面的趋势发生了变化,而且由于大流行,这种趋势发生了变化。这已经发生在世界上所有的国家,然后用各种政策来应对,以保持业务的可持续性,尽管是悲观的。利益相关者在将会展活动模式从传统模式转变为虚拟或混合模式方面犹豫不决。这种怀疑是由每种类型的事件的优点和缺点引起的,这些事件很可能会减少企业的利润。一种被称为特征选择的简单文献综述被用来找到这个问题的答案。通过分析发现,事件活动现在以虚拟和混合的方式流行。虚拟事件和混合事件都改变了人们理解事件的传统观点。虽然实施更简单,但与大流行前流行的常规活动相比,这两个活动的经济影响较小。本文还试图寻找在疫情期间成功组织会展活动的几个国家的案例研究。最后,出现了一种新的事件管理分类,即原始(常规)事件、虚拟事件和混合事件。对于最近因新冠肺炎疫情而陷入停滞的会展企业人士来说,会展活动组织格局的变化将是一个重要的考虑因素。
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引用次数: 2
Event Management of Kurenah Ibuah Festival in Payakumbuh as a Domestic Tourism Alternative during the Pandemic: A Study of Community Festival 疫情期间,作为国内旅游选择的帕亚昆布Kurenah Ibuah节的活动管理:社区节研究
Pub Date : 2022-06-30 DOI: 10.31940/ijaste.v6i1.1-12
Fresti Yuliza
The world of tourism in West Sumatra, including in Payakumbuh City, experienced a significant degradation during the Covid-19 pandemic. Various tourism events are not held in line with the recommendation for social distancing. This study aims to analyze the Kurenah Ibu Festival activities as an alternative to domestic tourism during the Covid 19 pandemic in West Sumatra. This research was conducted with a qualitative approach adapted to the context of tourism and event research, with content analysis methods that consider several factors from the festival management. The results showed that the management of the Kurenah Ibu Festival as an alternative domestic tourism destination during the Covid 19 pandemic was made possible by several factors, namely: first, choosing a strategic location that is easily accessible by visitors from various directions; second, materials are varied choices that can attract visitors of all ages; three, the application of the CHSE protocol which guarantees health, safety, and security; and four, combining online and offline formats that allow the public from far away to access activities while reducing the number of visitors at the festival. The concept of the Community Festival offered by Kurenah Ibuah Festival, can be a model for the implementation of Tourism Events in the context of the post-pandemic resilience process.
在新冠肺炎大流行期间,包括Payakumbuh市在内的西苏门答腊旅游业经历了严重衰退。举办各种旅游活动不符合保持社交距离的建议。本研究旨在分析西苏门答腊新冠肺炎19大流行期间作为国内旅游替代品的Kurenah Ibu节活动。本研究采用了适合旅游和活动研究背景的定性方法,内容分析方法考虑了节日管理的几个因素。结果表明,在新冠肺炎19大流行期间,Kurenah Ibu节作为一个替代国内旅游目的地的管理是由几个因素促成的,即:首先,选择一个不同方向的游客都能轻松到达的战略位置;第二,材料是多种多样的选择,可以吸引所有年龄段的游客;三是CHSE协议的应用,保证了健康、安全和保障;第四,将线上和线下形式相结合,允许来自远方的公众参与活动,同时减少节日的游客数量。Kurenah Ibuah Festival提供的社区节概念可以成为在疫情后恢复过程中实施旅游活动的典范。
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引用次数: 1
Understanding Tourists’ Motivation in Virtual Tour 理解虚拟旅游中的游客动机
Pub Date : 2022-06-30 DOI: 10.31940/ijaste.v6i1.31-41
K. Kurniasari, Jati Paras Ayu, Vitha Octavanny
In recent years, the rapid growth of virtual technology has penetrated the tourism industry, and the pandemic has boosted its tremendous growth worldwide, including in Indonesia. Travel restrictions due to prevention strategies during the COVID-19 pandemic have been responsible for increasing the demand for virtual tours and creating a niche market in tourism, rather than only being a tool for promotional marketing. It is deemed important to understand the market in order to develop a sustainable market in this sector successfully. Therefore, this study examined the motivations of virtual tourists and determined whether virtual tour experiences can influence their motivation to visit the destination. First, a quantitative research method using factor analysis with a total of 111 (n) completed questionnaires was performed. Then, with content analysis, the descriptive representation of the content was established to support the factor dimension. This study found that there were five factors of the main motivations for tourists to do virtual tour activities. They are “Relaxing & well-being”, “Novelty”, “Education & Learning”, “Tendency to visit the destination”, and “Digital experience”. Furthermore, this study found that the real physical travel experience is irreplaceable, but virtual tour brings new & unique experience to tourists. The results of this research can be implemented by the tourism business to enhance the understanding and development of the future of virtual tours experience in the tourism industry. It can also contribute to the current knowledge of digital tourism applications, particularly in Indonesia’s context.
近年来,虚拟技术的快速增长已经渗透到旅游业,疫情推动了其在全球范围内的巨大增长,包括在印度尼西亚。新冠肺炎大流行期间,由于预防策略,旅行限制增加了对虚拟旅游的需求,并在旅游业创造了一个利基市场,而不仅仅是一种促销营销工具。为了在该行业成功发展可持续的市场,了解市场是很重要的。因此,本研究考察了虚拟游客的动机,并确定了虚拟旅游体验是否会影响他们访问目的地的动机。首先,采用因子分析的定量研究方法,共完成111(n)份问卷。然后,通过内容分析,建立了内容的描述性表示,以支持因子维度。本研究发现,游客进行虚拟旅游活动的主要动机有五个因素。它们是“放松与幸福”、“新奇”、“教育与学习”、“访问目的地的趋势”和“数字体验”。此外,本研究发现,真实的实体旅游体验是不可替代的,但虚拟旅游为游客带来了新的独特体验。这项研究的结果可以在旅游企业中实施,以增强对旅游业虚拟旅游体验未来的理解和发展。它还可以促进当前对数字旅游应用的了解,特别是在印度尼西亚的背景下。
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引用次数: 1
Postmodern Tourism Attraction in Tawangmangu SubDistrict, Indonesia: Potential and Development Strategy 印尼塔旺曼古区的后现代旅游景点:潜力与发展战略
Pub Date : 2022-06-30 DOI: 10.31940/ijaste.v6i1.52-59
Edi Setiawan, Y. Yusup, R. Noviani
This research aims to describe postmodern tourism attractions, in the form of potential and suggestions for development strategies that can be done in the tourist area of Tawangmangu Sub-District. This study uses a qualitative method with a case study approach. The case study in this study is a postmodern tourism object in Tawangmangu Sub-District, Karanganyar, Indonesia. Qualitative analysis to illustrate the attractions of postmodernism and SWOT analysis to determine usable development strategies. The results show that the potential of postmodernism tourism attractions in Tawangamangu Sub-District is a combination of natural potential in the form of atmosphere, temperature, and beauty of the location on the West Slope of Mount Lawu; and potential attractions made by developers, some of them: Sakura Hills, The Lawu Park, Sekipan Hill, New Balekambang, Kampung Halloween, and Rumah Atsiri Indonesia. Development suggestions can be done by optimizing strengths and potentials by minimizing weaknesses and threats. The situation in the postmodernism era brings diversity, one of which is diversity in the construction of tourism attractions. Postmodern tourism object has a variety of shapes and designs, accommodating patterns from inside and outside Indonesian culture. To face the development of postmodern tourism development, the active role of the community is needed to anticipate the inclusion of culture from outside that is not following Indonesian culture, and not to weaken the culture of the local community itself.
本研究旨在以潜力的形式描述后现代旅游景点,并对塔旺曼古街道旅游区的发展战略提出建议。本研究采用了定性方法和案例研究方法。本研究的案例研究是印度尼西亚卡兰加亚尔Tawangmangu街道的一个后现代旅游对象。定性分析说明后现代主义的吸引力,SWOT分析确定可用的发展战略。研究结果表明,塔旺加曼古街道后现代主义旅游景点的潜力是大气、温度和拉乌山西坡位置美等自然潜力的结合;以及开发商开发的潜在景点,其中包括:樱花山、拉乌公园、Sekipan山、新巴列坎邦、Kampung万圣节和Rumah Atsiri Indonesia。发展建议可以通过最大限度地减少弱点和威胁来优化优势和潜力。后现代主义时代的情况带来了多样性,其中之一就是旅游景点建设的多样性。后现代旅游对象有各种各样的形状和设计,适应了印尼文化内外的模式。为了面对后现代旅游业的发展,社区的积极作用需要预测外来文化的融入,而不是削弱当地社区本身的文化。
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引用次数: 0
Comparison of the Influence of Motivation for Foreign Tourists' Visits to Bali with the Inauguration of the Garuda Wisnu Kencana Statue 外国游客访问巴厘岛动机对加鲁达-维斯努-肯卡纳雕像落成的影响比较
Pub Date : 2022-06-30 DOI: 10.31940/ijaste.v6i1.42-51
R. Marta, Cut Meutia Karolina
There is a growing expectation for the iconic statue to emerge as a tourism icon, particularly in Bali, Indonesia; following the completion of the Garu-da Wisnu Kencana Statue in 2018. Therefore, this quantitative study was car-ried out to answer the two key research questions; Are potential tourists aware of the presence of this new landmark after the development and whether there is an influence on motivation to visit, particularly for foreign tourists? The study was conducted using an online survey that was sent to 80 foreign tourists from all around the world. The findings revealed that the majority of respondents in this survey were uninformed of the statue's presence, and that if they were aware of its presence, it had an impact on their desire to visit Bali. This makes it critical to raise public awareness about the Garuda Wisnu Kencana Statue, which located at the Garuda Wisnu Kencana Cultural Park in Bali, Indonesia and suggested that the presence of Garuda Wisnu Kencana Statue can be op-timally used as a significant marketing tools by Indonesian Ministry of Tourism. Theoretical implications include summarizing the key elements of a tourism destination with a tourism icon that attracts potential tourists. Practical implica-tions include presenting measurement on steps to maximize the presence of a tourism icon with a variety of expectations from potential tourists.
人们越来越期待这座标志性的雕像成为一个旅游标志,尤其是在印度尼西亚的巴厘岛;在2018年完成了Garu-da Wisnu Kencana雕像之后。因此,本文进行了定量研究,以回答两个关键的研究问题;潜在的游客在开发后是否意识到这个新地标的存在?这是否会影响他们的旅游动机,特别是外国游客?这项研究是通过一项在线调查进行的,调查对象是来自世界各地的80名外国游客。调查结果显示,在这项调查中,大多数受访者不知道雕像的存在,如果他们知道它的存在,这对他们访问巴厘岛的愿望产生了影响。因此,提高公众对位于印尼巴厘岛鹰鹫鹫文化公园的鹰鹫鹫塑像的认识至关重要,并建议印尼旅游部将鹰鹫鹫鹫鹫鹫塑像的存在作为重要的营销工具。理论含义包括总结旅游目的地的关键要素与旅游图标,吸引潜在的游客。实际意义包括提出衡量步骤,以最大限度地提高潜在游客对旅游标志的各种期望。
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引用次数: 0
Moderating Influence of Socio-Demographic Factors on the Relationship between Social Media Applications and Guests’ Choice of Fine Dining Restaurants 社会人口因素对社交媒体应用与客人选择高档餐厅关系的调节作用
Pub Date : 2022-06-30 DOI: 10.31940/ijaste.v6i1.24-30
Samson Kuria Kung'u, Joseph Njoroge Muiruri, Andrew Makori, Isabella Mapelu
The main purpose of this research was to determine the moderating influence of social demographic factors on guests’ choice of fine dining restaurants. A mixed-method (concurrent nested) was used to do the survey. Simple random sampling technique was used to select the study units while convenient sampling technique was used o pick the respondents. Quantitative data were analyzed using SPSS version 22 to generate descriptive statistics, inferential, statistics, and regression analysis. The study established that social demographic significantly influences guests’ choice of fine dining restaurants. Also revealed, was that the composite of social demographic factors is another independent variable and not a moderating variable. The study findings encourage Managers and owners of fine dining restaurants to include infrastructure that enables guests to use social media applications. This study contributes to the understanding of theories of consumer behavior in the perspective of fine dining restaurants. Also provided is knowledge for sharing with stakeholders and for policy developments.
本研究的主要目的是确定社会人口因素对客人选择高档餐厅的调节影响。采用混合方法(并发嵌套)进行调查。采用简单的随机抽样技术来选择研究单位,而采用方便的抽样技术来挑选受访者。使用SPSS版本22对定量数据进行分析,以生成描述性统计、推断性统计、统计学和回归分析。研究表明,社会人口统计学显著影响客人对高档餐厅的选择。还揭示了社会人口因素的组合是另一个自变量,而不是一个调节变量。研究结果鼓励高级餐厅的经理和老板将基础设施纳入其中,使客人能够使用社交媒体应用程序。本研究有助于从美食餐厅的角度理解消费者行为理论。还提供了与利益攸关方分享和制定政策的知识。
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引用次数: 0
The Effect of Tourism Infrastructure Asset Quality on Tourist Satisfaction: A Case on Forest Tourism in Tasikmalaya Regency 旅游基础设施资产质量对游客满意度的影响——以马来西亚塔西克马拉县森林旅游为例
Pub Date : 2022-06-30 DOI: 10.31940/ijaste.v6i1.65-71
A. G. Sugiama, Husna Candranurani Oktavia, Monik Karlina
This study aims to determine the effect of the quality of tourism infrastructure assets on tourist satisfaction on forest tourism in Tasikmalaya Regency including the quality of accommodation, quality of accessibility and quality of amenities. The research population is tourists who have visited the Batu Hanoman Waterfall, Batu Blek Waterfall, Candung Waterfall, and Ciparay Waterfall in Tasikmalaya Regency with a sample size of 336 respondents, applying a purposive sample. The data is processed using the Structural Equation Model (SEM). The results of this study indicate that the quality of accommodation, the quality of accessibility and the quality of amenities have a positive effect on tourist satisfaction. This means that tourism infrastructure assets, both quality of accommodation, quality of accessibility and quality of amenities can increase satisfaction for tourists. In total, the quality of amenities has the greatest influence on tourist satisfaction, followed by the quality of accessibility and quality of accommodation. Studies prove that efforts to increase tourist satisfaction can be done by improving the quality of accommodation, quality of accessibility, and quality of amenities.
本研究旨在确定旅游基础设施资产质量对游客满意度的影响,包括住宿质量、可达性质量和便利设施质量。研究人群是在Tasikmalaya Regency参观过Batu Hanoman瀑布,Batu Blek瀑布,Candung瀑布和Ciparay瀑布的游客,样本量为336人,采用有目的的样本。数据使用结构方程模型(SEM)进行处理。研究结果表明,住宿质量、可达性质量和便利设施质量对游客满意度有正向影响。这意味着旅游基础设施资产,无论是住宿质量、可达性质量还是便利设施质量,都可以提高游客的满意度。总体而言,便利设施质量对游客满意度的影响最大,其次是可达性质量和住宿质量。研究证明,可以通过提高住宿质量、可达性质量和便利设施质量来提高游客满意度。
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引用次数: 1
Restructuring Hospital Management in Labuan Bajo as A Strategy to Remedy the Impact of Covid-19 Pandemic 重组纳闽巴霍岛医院管理作为补救Covid-19大流行影响的战略
Pub Date : 2022-06-30 DOI: 10.31940/ijaste.v6i1.72-76
Elisabeth Oktaviani Hanggu, G. A. Berybe
The purpose of the study is to determine the methods used by hotels in dealing with the crisis caused by the Covid 19 pandemic and assess their impacts. This is descriptive qualitative research focused on describing the strategies implemented by these hotels and the data obtained were analyzed through 1) description or orientation, 2) reduction, and 3) selection stages. The process involves comprehensively understanding the focus set and analyzing the direction of the problem. Moreover, the result which was in the form of a theme obtained from the data was constructed into knowledge, hypotheses, and even new theories. It is important to note that the Labuan Bajo hotel deserted due to COVID-19 was used as a case study in providing innovation or new ways of managing hospitality to ensure the survival of the business. This is necessary because active incomes are only obtained through guest visits and tourists’ patronage but are ineffective due to restrictions made by the government on tourism activities. It was eventually recommended that hotels in Labuan Bajo need to continue meeting operational needs during the pandemic. Furthermore, the Hospitality Management Restructuring strategy implemented to deal with the Covid 19 crisis was considered quite successful by hoteliers in Labuan Bajo because it positively impacted the sustainability of the hotel business during the pandemic.
本研究的目的是确定酒店在应对Covid - 19大流行造成的危机时使用的方法,并评估其影响。这是一项描述性定性研究,重点是描述这些酒店实施的战略,并通过1)描述或定位,2)减少和3)选择阶段分析所获得的数据。这个过程包括全面理解焦点集和分析问题的方向。此外,从数据中获得的主题形式的结果被构建成知识,假设,甚至新的理论。值得注意的是,由于COVID-19而荒废的纳闽巴霍酒店被用作提供创新或管理酒店的新方法以确保业务生存的案例研究。这是必要的,因为主动收入只能通过客人的访问和游客的惠顾来获得,而由于政府对旅游活动的限制而无效。最终建议纳闽巴霍岛的酒店在大流行期间需要继续满足业务需求。此外,纳闽巴霍的酒店经营者认为,为应对Covid - 19危机而实施的酒店管理重组战略相当成功,因为它在疫情期间对酒店业务的可持续性产生了积极影响。
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引用次数: 1
Analysis of Local Culinary Potential in Supporting the Tourism Industry in Gunungsari West Lombok 西龙目岛Gunungsari支持旅游业的地方烹饪潜力分析
Pub Date : 2022-06-30 DOI: 10.31940/ijaste.v6i1.77-95
N. Rizkiyah, M. Faridi
The study aims to analyze: 1) local culinary potential (2) supporting factors; and (3) factors inhibiting the potential of local culinary in supporting the Tourism Industry. This research is qualitative research. The sampling technique was purposive sampling. Data collection techniques used are observation, interviews and documentation. The results showed that: (1) local culinary served in daily life as a staple food or the habit of consuming the dish. There are 6 types of local culinary classifications in the form of rice, vegetables, side dishes, satay, traditional snacks, and crackers or chips; (2) supporting factors, namely local cuisine must be maintained and developed so that it can provide additional income for villagers and be able to preserve local values, especially in the food they have; and (3) inhibiting factors, namely the lack of training for human resources in the form of training on sanitation and hygiene in food processing, culinary product packaging and lack of promotion of culinary products.
本研究旨在分析:1)当地烹饪潜力(2)支持因素;以及(3)抑制当地烹饪在支持旅游业方面潜力的因素。本研究为定性研究。抽样技术是有目的的抽样。所使用的数据收集技术包括观察、访谈和记录。研究结果表明:(1)当地烹饪在日常生活中作为主食或食用该菜的习惯。当地有6种烹饪分类,分别是米饭、蔬菜、配菜、沙爹、传统小吃和饼干或薯片;(2) 支持因素,即必须保持和发展当地美食,以便为村民提供额外收入,并能够保持当地价值,特别是他们所拥有的食物;(3)制约因素,即缺乏以食品加工、烹饪产品包装方面的卫生和个人卫生培训为形式的人力资源培训,以及缺乏烹饪产品的推广。
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引用次数: 0
The Influence Of Work Life Balance On Job Satisfaction Of Housekeeping Employee At Renaissance Bali Uluwatu Resort & Spa 工作与生活平衡对巴厘岛乌鲁瓦图度假村客房服务员工作满意度的影响
Pub Date : 2021-12-30 DOI: 10.31940/ijaste.v5i2.190-196
Ni Putu Anggy Kecana Dewi, I. H. Sihombing, I. D. P. H. Pramana
Human resources are the main capital to achieve company’s goals in hospitality industry. One important thing that company should consider in maintaining employee performance is a job satisfaction. Employee that does not have a job satisfaction while working will gradually decrease the employee performance. Many factors influence job satisfaction one of them is work life balance. The low work life balance resulted a low job satisfaction. This research aims at investigating the influence of work life balance on employee job satisfaction to housekeeping employee at Renaissance Bali Uluwatu Resort & Spa. Respondents in this research were 35 housekeeping employees with saturated sampling. The data collection was done by distributing the questionnaire using a Likert scale that use 5 points to measure 30 item statements. The data analysis techniques used was simple linear regression, t-test, and determination coefficient test which was assisted by SPSS version 23 for Windows. The results of this research indicated that work life balance (X) partially has a positive and significant effect on housekeeping employee job satisfaction (Y) at Renaissance Bali Uluwatu Resort & Spa with a value of tcount > ttable = 9,840 > 2,032. Work life balance contributes to influence Employee job satisfaction of 74,6% in strong catagories, while the remaining 25,4% is influenced by other factors outside of this research. This research is expected to be used as a consideration to pay more attention of employee work life balance to increase employee job satisfaction.
人力资源是酒店行业实现企业目标的主要资本。在保持员工表现方面,公司应该考虑的一件重要的事情是工作满意度。在工作中没有工作满意度的员工会逐渐降低员工的绩效。影响工作满意度的因素很多,其中之一就是工作与生活的平衡。低工作生活平衡导致低工作满意度。本研究以巴厘岛乌鲁瓦图万丽酒店客房部员工为研究对象,探讨工作生活平衡对员工工作满意度的影响。本研究的调查对象为35名家政员工,抽样饱和。数据收集是通过使用李克特量表分发问卷来完成的,李克特量表使用5分来测量30个项目的陈述。数据分析采用简单线性回归、t检验和决定系数检验,并辅以SPSS version 23 for Windows。本研究结果表明,工作生活平衡(X)对巴厘岛乌鲁瓦图万丽度假酒店家政员工工作满意度(Y)有部分正向显著影响,其值为tcount > table = 9,840 >2,032。工作与生活的平衡对员工工作满意度的影响在强类别中为74.6%,而剩余的25.4%受到本研究之外的其他因素的影响。希望本研究可以作为一个参考,让员工更加关注工作与生活的平衡,从而提高员工的工作满意度。
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引用次数: 2
期刊
International Journal of Applied Sciences in Tourism and Events
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