Pub Date : 2016-03-02DOI: 10.14710/jis.6.2.2007.1-8
Bulan Prabawani, S. Saryadi
This research aims to examine factors that generate brand loyalty of cellular phone consumption, which will focus on correlation of two variables, brand trust and brand satisfactions and brand loyalty, and then followed by examination of correlation of brand satisfactions and brand loyalty through the brand trust as an intervening variable. Using the concept of trust from Deutsh (Lau and Lee, 2000) and the concept of loyalty from Assael (1998); this research examines 100 users of cellular phone in Semarang that has the experience of consuming two different brand of cellular phone in 2006. The result shows that brand satisfactions have a direct correlation with brand loyalty, but moderately weaker compare to the correlation between brand satisfactions through brand trust as an intervening variable.
本研究旨在考察手机消费中产生品牌忠诚的因素，首先考察品牌信任与品牌满意、品牌忠诚两个变量的相关性，然后通过品牌信任作为中介变量考察品牌满意与品牌忠诚的相关性。运用Deutsh (Lau and Lee, 2000)的信任概念和Assael(1998)的忠诚概念;本研究调查了2006年三宝垄地区100名使用两种不同品牌手机的手机用户。结果表明，品牌满意度与品牌忠诚度之间存在直接相关关系，但通过品牌信任作为中介变量，品牌满意度与品牌忠诚度之间的相关性略弱。
{"title":"ANALISIS LOYALITAS PADA MEREK : SEBUAH KAJIAN PERAN KEPERCAYAAN DAN KEPUASAN PADA MEREK","authors":"Bulan Prabawani, S. Saryadi","doi":"10.14710/jis.6.2.2007.1-8","DOIUrl":"https://doi.org/10.14710/jis.6.2.2007.1-8","url":null,"abstract":"This research aims to examine factors that generate brand loyalty of cellular phone consumption, which will focus on correlation of two variables, brand trust and brand satisfactions and brand loyalty, and then followed by examination of correlation of brand satisfactions and brand loyalty through the brand trust as an intervening variable. Using the concept of trust from Deutsh (Lau and Lee, 2000) and the concept of loyalty from Assael (1998); this research examines 100 users of cellular phone in Semarang that has the experience of consuming two different brand of cellular phone in 2006. The result shows that brand satisfactions have a direct correlation with brand loyalty, but moderately weaker compare to the correlation between brand satisfactions through brand trust as an intervening variable.","PeriodicalId":32069,"journal":{"name":"Jurnal Ilmu Sosial","volume":"31 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2016-03-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81245374","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2016-03-02DOI: 10.14710/JIS.6.2.2007.72-82
S. Sunarto
Mass media have strategic role to eliminate household violence through its support to goverment policies that prevent and service victims of the violence. The media's functions can be done through disseminating information intensively taht defent women's interests as victim the violence. This situation can be actualiized when the gender structure of the media has been engendered. Unfortunately the situation can not be done easily since capitalism and patriarchy mastering the media structure. Engendering the gender media structure can be done through engendering rules and resources of media's agents that gender sensitive. Since our gender social structure has had been engendering it is necessary to reinforce and maintain the structure to support media's gender structure.
{"title":"PENGARUH MEDIA MASSA PADA PENGHAPUSAN KEKERASAN DALAM RUMAH TANGGA","authors":"S. Sunarto","doi":"10.14710/JIS.6.2.2007.72-82","DOIUrl":"https://doi.org/10.14710/JIS.6.2.2007.72-82","url":null,"abstract":"Mass media have strategic role to eliminate household violence through its support to goverment policies that prevent and service victims of the violence. The media's functions can be done through disseminating information intensively taht defent women's interests as victim the violence. This situation can be actualiized when the gender structure of the media has been engendered. Unfortunately the situation can not be done easily since capitalism and patriarchy mastering the media structure. Engendering the gender media structure can be done through engendering rules and resources of media's agents that gender sensitive. Since our gender social structure has had been engendering it is necessary to reinforce and maintain the structure to support media's gender structure.","PeriodicalId":32069,"journal":{"name":"Jurnal Ilmu Sosial","volume":"60 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2016-03-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77756066","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2016-03-02DOI: 10.14710/JIS.6.2.2007.9-28
Hardi Warsono
The research aims to elaborate on the various froms of regionalization and the regional cooperation institutions in Central Java. The focus of this reseach, cooperation between neightboring regions (subsequently addressed as regional cooperation), is one of the numerous forms of inter-regional cooperation. Other forms include cooperation between non-neighboring regions, multilateral regional cooperation and so forth. This reseach was able to map the existence of various regionalization and regional cooperation institutions. There are eight (8) regions initiated by the province, which werw know asa Priority Territory (Based on Provincial Regulation number 21 of te year 2003, About aewa Zoning). Constructing the future model of institution, the objectives of the cooperation to be involved and be oriented towards a comprehencive program, scope of the cooperation should be wide - ranging, i,e include economic and non economic cooperation (public service). Format of the institution should be developed gradually from sectoral accepted principles and funds should be shared wqually and fairly among all participating members.
{"title":"PEMETAAN LEMBAGA KERJASAMA REGIONAL DI JAWA TENGAH","authors":"Hardi Warsono","doi":"10.14710/JIS.6.2.2007.9-28","DOIUrl":"https://doi.org/10.14710/JIS.6.2.2007.9-28","url":null,"abstract":"The research aims to elaborate on the various froms of regionalization and the regional cooperation institutions in Central Java. The focus of this reseach, cooperation between neightboring regions (subsequently addressed as regional cooperation), is one of the numerous forms of inter-regional cooperation. Other forms include cooperation between non-neighboring regions, multilateral regional cooperation and so forth. This reseach was able to map the existence of various regionalization and regional cooperation institutions. There are eight (8) regions initiated by the province, which werw know asa Priority Territory (Based on Provincial Regulation number 21 of te year 2003, About aewa Zoning). Constructing the future model of institution, the objectives of the cooperation to be involved and be oriented towards a comprehencive program, scope of the cooperation should be wide - ranging, i,e include economic and non economic cooperation (public service). Format of the institution should be developed gradually from sectoral accepted principles and funds should be shared wqually and fairly among all participating members.","PeriodicalId":32069,"journal":{"name":"Jurnal Ilmu Sosial","volume":"32 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2016-03-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80364219","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2016-03-02DOI: 10.14710/JIS.6.2.2007.29-41
P. Astuti, Suwanto Adhi
Autonomy and automoney ate the two things that couldn't be separated. For reaching autonomy effectiveness, local goverment should be supported by finance capacity. Within finance adequacy, local goverment, especially Cities and Regencies would have opportunity to mett the public services without interference by central goverment.According Tax Regulation Number 34 Year of 2000, Cities could collecting revenue from taxes as a local resources, the one is tax of advertisement. As a city with great of economic growth, advertisement could be the one of potential local resources. Almost strategic corner in all around of Semarang have changed as a centre of advertisement board. However, advertisement have not been optimum collected, and for this reason advertisement still having small contribution as a local revenue in Semarang City.
{"title":"OPTIMALISASI PENGELOLAAN PAJAK REKLAME SEBAGAI SUMBER PENDAPATAN DAERAH DI KOTA SEMARANG","authors":"P. Astuti, Suwanto Adhi","doi":"10.14710/JIS.6.2.2007.29-41","DOIUrl":"https://doi.org/10.14710/JIS.6.2.2007.29-41","url":null,"abstract":"Autonomy and automoney ate the two things that couldn't be separated. For reaching autonomy effectiveness, local goverment should be supported by finance capacity. Within finance adequacy, local goverment, especially Cities and Regencies would have opportunity to mett the public services without interference by central goverment.According Tax Regulation Number 34 Year of 2000, Cities could collecting revenue from taxes as a local resources, the one is tax of advertisement. As a city with great of economic growth, advertisement could be the one of potential local resources. Almost strategic corner in all around of Semarang have changed as a centre of advertisement board. However, advertisement have not been optimum collected, and for this reason advertisement still having small contribution as a local revenue in Semarang City.","PeriodicalId":32069,"journal":{"name":"Jurnal Ilmu Sosial","volume":"27 2 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2016-03-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85541394","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2016-02-26DOI: 10.14710/JIS.13.1.2014.71-79
S. Sulistyowati
This research conducted to understand how the standard of filling the leader of government agency at regional level (SKPD) position in order to increase capability and profesionality of bureaucracy in Purbalingga region has been following the Merit System or not , in order to realize Good Government and also Clean Government as has been expected. Moreover, to understand there is political penetration or not in order to fill the leader of government agency at regional level (SKPD) position in Purbalingga regency, during the Regent (Bupati) Heru Sudjatmiko leadership period in more than 3 (three) years.The result of the study showed that the standard of filling the leader of government agency at regional level (SKPD) position in Purbalingga regency had been done accord to procedure which is through *BAPEJAKAT Team and through Fit and proper-test process, however, the final decision still on Regency Leader’s hand in this term is the Regent (Bupati). It can be prove by the frequent investiture on Structural position of Eselon II , especially for the leader of government agency at regional level (SKPD) position in Purbalingga regency. The Performance System has not yet applied as one of the standard of filling officer position in regional level, and also the morality factor should be the main emphasis as well.
本研究旨在了解为了提高Purbalingga地区官僚机构的能力和专业程度，在地区一级政府机构领导(SKPD)职位的填补标准是否遵循绩效制度，以实现人们所期望的良好政府和廉洁政府。此外，要了解是否有政治渗透，以填补政府机构的领导人在地区一级(SKPD)的位置在Purbalingga摄政，摄政期间(布帕蒂)Heru Sudjatmiko领导期间超过3(3)年。研究结果表明，Purbalingga摄政的区域级政府机构领导(SKPD)职位的填补标准已经按照*BAPEJAKAT团队和Fit and property -test过程的程序完成，然而，这一任期摄政领导的最终决定权仍然掌握在摄政(Bupati)的身上。这可以通过对Eselon II的结构职位的频繁调查，特别是对Purbalingga摄政王地区一级政府机构领导(SKPD)职位的调查来证明。绩效考核制度目前还没有作为地区级干部职位的考核标准之一，道德因素也应该成为考核的重点。
{"title":"STANDAR PENGISIAN JABATAN PIMPINAN SKPD BIROKRASI DI KABUPATEN PURBALINGGA","authors":"S. Sulistyowati","doi":"10.14710/JIS.13.1.2014.71-79","DOIUrl":"https://doi.org/10.14710/JIS.13.1.2014.71-79","url":null,"abstract":"This research conducted to understand how the standard of filling the leader of government agency at regional level (SKPD) position in order to increase capability and profesionality of bureaucracy in Purbalingga region has been following the Merit System or not , in order to realize Good Government and also Clean Government as has been expected. Moreover, to understand there is political penetration or not in order to fill the leader of government agency at regional level (SKPD) position in Purbalingga regency, during the Regent (Bupati) Heru Sudjatmiko leadership period in more than 3 (three) years.The result of the study showed that the standard of filling the leader of government agency at regional level (SKPD) position in Purbalingga regency had been done accord to procedure which is through *BAPEJAKAT Team and through Fit and proper-test process, however, the final decision still on Regency Leader’s hand in this term is the Regent (Bupati). It can be prove by the frequent investiture on Structural position of Eselon II , especially for the leader of government agency at regional level (SKPD) position in Purbalingga regency. The Performance System has not yet applied as one of the standard of filling officer position in regional level, and also the morality factor should be the main emphasis as well.","PeriodicalId":32069,"journal":{"name":"Jurnal Ilmu Sosial","volume":"24 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2016-02-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72839587","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2016-02-26DOI: 10.14710/JIS.13.1.2014.62-70
Rodhiyah Rodhiyah
Female labors shows contribution in economic activity, for example in SMEs case: convection, provides many opportunities for the female workers, because they can use their the skills in it. On the other hand in the household, the husband as the head of the household income is insufficient for the needs of the family . Women's participation in economic activity is expected, to contribute to the family economy, to achieve that it is required a fairly high level of productivity, but in fact, the result is not maximum. The purpose of research is to discover economic conditions of the female labor and women labor productivity, identify factors driving and inhibiting female labor productivity, contribution of the female labor economics family. The purpose of research is to discover economic conditions of the female labor and women labor productivity, identify factors driving and inhibiting female labor productivity, contribution of the female labor economics family.In this paper cross sectional is used as the research method, descriptive analytic sample of 100 women workers in four SMEs convection located in Kudus City District is selected using “purposive” and “accidental” methods, then the data is analyzed “descriptively” with frequency tables,then the results are presented as narrative. Results and analysis In this paper cross sectional is used as the research method, descriptive analytic sample of 100 women workers in four SMEs convection located in Kudus City District is selected using “purposive” and “accidental” methods, then the data is analyzed “descriptively” with frequency tables, then the results are presented as narrative. Results and analysis The working income based on the target, but the female labor do not feel it as a heavy burden. The product results are consistent to the quality threshold, none were ever a damaged product, the female labor complete the work appropriate with the deadline. Supporting productivity factor: skill , experience, responsibility, discipline(rarely late, rarely absent), efficiently using their break time: taking a break while completing the unfinished work . Inhibiting productivity factor: often too late, frequently absent to complete homework as a housewife, SME does not have strict rules. The income is dynamic, no fix income, i.e.: daily, based batches, sometimes really low. Although most of them feel sufficient with the salary, but there are labors who feels their salary is not enough for daily rules. Therefore, they work harder to solve this problem, or they try to reduce their expenditure.
{"title":"PRODUKTIVITAS DAN EKONOMI KELUARGA TENAGA KERJA PEREMPUAN PADA UKM KONVEKSI DI KABUPATEN KUDUS (STUDI KASUS DI KECAMATAN KOTA KABUPATEN KUDUS)","authors":"Rodhiyah Rodhiyah","doi":"10.14710/JIS.13.1.2014.62-70","DOIUrl":"https://doi.org/10.14710/JIS.13.1.2014.62-70","url":null,"abstract":"Female labors shows contribution in economic activity, for example in SMEs case: convection, provides many opportunities for the female workers, because they can use their the skills in it. On the other hand in the household, the husband as the head of the household income is insufficient for the needs of the family . Women's participation in economic activity is expected, to contribute to the family economy, to achieve that it is required a fairly high level of productivity, but in fact, the result is not maximum. The purpose of research is to discover economic conditions of the female labor and women labor productivity, identify factors driving and inhibiting female labor productivity, contribution of the female labor economics family. The purpose of research is to discover economic conditions of the female labor and women labor productivity, identify factors driving and inhibiting female labor productivity, contribution of the female labor economics family.In this paper cross sectional is used as the research method, descriptive analytic sample of 100 women workers in four SMEs convection located in Kudus City District is selected using “purposive” and “accidental” methods, then the data is analyzed “descriptively” with frequency tables,then the results are presented as narrative. Results and analysis In this paper cross sectional is used as the research method, descriptive analytic sample of 100 women workers in four SMEs convection located in Kudus City District is selected using “purposive” and “accidental” methods, then the data is analyzed “descriptively” with frequency tables, then the results are presented as narrative. Results and analysis The working income based on the target, but the female labor do not feel it as a heavy burden. The product results are consistent to the quality threshold, none were ever a damaged product, the female labor complete the work appropriate with the deadline. Supporting productivity factor: skill , experience, responsibility, discipline(rarely late, rarely absent), efficiently using their break time: taking a break while completing the unfinished work . Inhibiting productivity factor: often too late, frequently absent to complete homework as a housewife, SME does not have strict rules. The income is dynamic, no fix income, i.e.: daily, based batches, sometimes really low. Although most of them feel sufficient with the salary, but there are labors who feels their salary is not enough for daily rules. Therefore, they work harder to solve this problem, or they try to reduce their expenditure.","PeriodicalId":32069,"journal":{"name":"Jurnal Ilmu Sosial","volume":"91 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2016-02-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83784316","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2016-02-26DOI: 10.14710/JIS.8.1.2009.57-66
Tandiyo Pradekso
The research mainly argues that there are communication and socialization problems in the goverment’s programs in decreasing the rate of poverty in Indonesia. Using communication network analysis, this research indicate that the communication network’s pattern’s of three poverty related programs (BLT, Raskin, and Askeskin) are centralized in nature. The centralized pattern means a lact of dyadic communications which relates to the low communication gratification for the networks members. The society disappointment and distrust to the programs is also caused by the low quality of data collection about poor households and lack of honest communication of the officers who are involved to the programs.
{"title":"POLA JARINGAN KOMUNIKASI MASYARAKAT MISKIN untuk PROGRAM-PROGRAM PENANGGULANGAN KEMISKINAN (ANALISIS JARINGAN KOMUNIKASI DI DUKUH TEGAL MIRING, DESA LUWEH, KABUPATEN SEMARANG)","authors":"Tandiyo Pradekso","doi":"10.14710/JIS.8.1.2009.57-66","DOIUrl":"https://doi.org/10.14710/JIS.8.1.2009.57-66","url":null,"abstract":"The research mainly argues that there are communication and socialization problems in the goverment’s programs in decreasing the rate of poverty in Indonesia. Using communication network analysis, this research indicate that the communication network’s pattern’s of three poverty related programs (BLT, Raskin, and Askeskin) are centralized in nature. The centralized pattern means a lact of dyadic communications which relates to the low communication gratification for the networks members. The society disappointment and distrust to the programs is also caused by the low quality of data collection about poor households and lack of honest communication of the officers who are involved to the programs.","PeriodicalId":32069,"journal":{"name":"Jurnal Ilmu Sosial","volume":"4 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2016-02-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90636731","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2016-02-26DOI: 10.14710/JIS.13.1.2014.17-22
Sendhang Nurseto
One of the small and medium enterprises in the city of Semarang is the field of furniture and furniture . Furniture or furniture that is often referred to as a product included in the household so that the furniture is not the scarce goods but is needed by the community . Realization of production every year to reach an average of only 90 % of the target . The resulting production also fluctuated every year , almost every year has decreased . The purpose of this study was to determine the effect of market orientation and innovation to compete SMEs lead with furniture in the city of Semarang . The population in this study was 64 furniture craftsman whose products have been exported to SMEs furniture Semarang . Way of selecting a sample ( respondents ) were used in this study using nonprobability sampling technique. Analysis using quantitative , qualitative analysis , validity , reliability testing , path analysis , descriptive analysis and differential analysis .The results showed t value of the variable effect of market orientation on innovation by 3.690 , the hypothesis 1 ( H1 ) that the Market Orientation proven positive effect on innovation . T value of the variable effect of market orientation on Competitive Advantage of 2,079 > t Table , hypothesis 2 ( H2 ) that the positive effect on market orientation Competitive Advantage proven . T value of the variable influence of Innovation for Competitive Advantage 3.332 > t table , the hypothesis 3 ( H3 ) that innovation has a positive effect on Competitive Advantage proven . Calculated F value of the variable influences Market Orientation and Innovation for Competitive Advantage by 9.396 > F table , hypothesis 4 ( H4 ) that the Market Orientation and Innovation positive effect on Competitive Advantage proven .Craftsmen will need to improve understanding of market orientation in the face of competition . Owned and increase innovation to improve the ability and skill to produce a better product thus increasing the competitive advantage of products.
{"title":"PENGARUH ORIENTASI PASAR TERHADAP KEUNGGULAN BERSAING MELALUI INOVASI PADA UKM BIDANG FURNITURE DI KOTA SEMARANG","authors":"Sendhang Nurseto","doi":"10.14710/JIS.13.1.2014.17-22","DOIUrl":"https://doi.org/10.14710/JIS.13.1.2014.17-22","url":null,"abstract":"One of the small and medium enterprises in the city of Semarang is the field of furniture and furniture . Furniture or furniture that is often referred to as a product included in the household so that the furniture is not the scarce goods but is needed by the community . Realization of production every year to reach an average of only 90 % of the target . The resulting production also fluctuated every year , almost every year has decreased . The purpose of this study was to determine the effect of market orientation and innovation to compete SMEs lead with furniture in the city of Semarang . The population in this study was 64 furniture craftsman whose products have been exported to SMEs furniture Semarang . Way of selecting a sample ( respondents ) were used in this study using nonprobability sampling technique. Analysis using quantitative , qualitative analysis , validity , reliability testing , path analysis , descriptive analysis and differential analysis .The results showed t value of the variable effect of market orientation on innovation by 3.690 , the hypothesis 1 ( H1 ) that the Market Orientation proven positive effect on innovation . T value of the variable effect of market orientation on Competitive Advantage of 2,079 > t Table , hypothesis 2 ( H2 ) that the positive effect on market orientation Competitive Advantage proven . T value of the variable influence of Innovation for Competitive Advantage 3.332 > t table , the hypothesis 3 ( H3 ) that innovation has a positive effect on Competitive Advantage proven . Calculated F value of the variable influences Market Orientation and Innovation for Competitive Advantage by 9.396 > F table , hypothesis 4 ( H4 ) that the Market Orientation and Innovation positive effect on Competitive Advantage proven .Craftsmen will need to improve understanding of market orientation in the face of competition . Owned and increase innovation to improve the ability and skill to produce a better product thus increasing the competitive advantage of products.","PeriodicalId":32069,"journal":{"name":"Jurnal Ilmu Sosial","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2016-02-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78132284","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2016-02-26DOI: 10.14710/JIS.8.1.2009.30-47
Susilo Utomo
The main purpose of this research is to answer problem “figures leadership of Goverment”. Like what in idealizing by society-elector Central Java in election of governor Central Java 2008 ago. By using method research of survey including 6 sub-province / town, 18 district, 54 countryside / sub-district and 2400 responder, which taking pursuant to multi stage random sampling. In fact elected of Bibit Waluyo – Rustriningsih in election of governor in Central Java because the couple have ideal leadership marking as which desiring by society-elector of Central Java, that is value local leadership society of Central Java.
{"title":"KEPEMIMPINAN LOKAL ERA PILKADA LANGSUNG","authors":"Susilo Utomo","doi":"10.14710/JIS.8.1.2009.30-47","DOIUrl":"https://doi.org/10.14710/JIS.8.1.2009.30-47","url":null,"abstract":"The main purpose of this research is to answer problem “figures leadership of Goverment”. Like what in idealizing by society-elector Central Java in election of governor Central Java 2008 ago. By using method research of survey including 6 sub-province / town, 18 district, 54 countryside / sub-district and 2400 responder, which taking pursuant to multi stage random sampling. In fact elected of Bibit Waluyo – Rustriningsih in election of governor in Central Java because the couple have ideal leadership marking as which desiring by society-elector of Central Java, that is value local leadership society of Central Java.","PeriodicalId":32069,"journal":{"name":"Jurnal Ilmu Sosial","volume":"47 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2016-02-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84826312","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2016-02-26DOI: 10.14710/JIS.8.1.2009.1-13
Reni Shinta Dewi
In order that position of a brand always engage in the mind of consumers, the company does not only act positioning strategy, but they have to give the right information about their product, and advertising on the television is one of the most effective promotion media. The main reaction of advertisement is purchase, but it’s happened in the end of the long process before the consumer makes their decision. Usually the effect of advertising communication is to measure the awareness, knowledge, preference and confidence. One of model can be used to measure the advertising effectiveness is Consumer Decision Model (CMD) by Howard, Shay and Green. The findings indicated that information, brand recognition, attitude, and confidence are identified as intervening variable which can strongly effect information to customer’s intention. Structural analysis seen that the biggest influence to intention shown by variable of advertisement message through attitude and confidence. The ability of advertisement to create attitude and confidence which supporting a product oftentimes hinging to consumer’s attitude and confidence to advertisement itself. The advertisement which evaluated better can yield positive attitude to product. Even sometimes, that unwelcome advertisement can succeed. This matter happens because the advertisement schema is salience in consumer’s view. The fact said that attitude developed by brand is more difficult than customer’s confidence. To create consumer’s attitude which is direct to consumer’s intention, continuity and intensity of commercials are recommended.
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