R. M. Roquete, Claudio Oliveira de Moraes, Renan Ferreira do Nascimento
{"title":"Americanas, um Caso de Comunicação Corporativa","authors":"R. M. Roquete, Claudio Oliveira de Moraes, Renan Ferreira do Nascimento","doi":"10.12819/2023.20.8.4","DOIUrl":"https://doi.org/10.12819/2023.20.8.4","url":null,"abstract":"","PeriodicalId":32103,"journal":{"name":"Revista FSA","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47699767","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Luiza Guedes Ferreira, Flávia Vital Januzzi, T. Santos
{"title":"A Remuneração de Executivos e o Desempenho das Empresas não Financeiras da B3","authors":"Luiza Guedes Ferreira, Flávia Vital Januzzi, T. Santos","doi":"10.12819/2023.20.8.5","DOIUrl":"https://doi.org/10.12819/2023.20.8.5","url":null,"abstract":"","PeriodicalId":32103,"journal":{"name":"Revista FSA","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46264700","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"A Influência do Marco Cambial no Comércio Exterior","authors":"Roseane Oliveira da Silva, João de Almeida Santos","doi":"10.12819/2023.20.8.8","DOIUrl":"https://doi.org/10.12819/2023.20.8.8","url":null,"abstract":"","PeriodicalId":32103,"journal":{"name":"Revista FSA","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45084981","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aimed to analyze the evolution of the th eor etical fieldon public policy and finance in the context of behavioral economics, facilitatin g the evidencing of existing research approaches and fronts. The methodology adopted by t he research was the systematic literature review and the analysis of the articles in the port folio by means of the Consolidated Analytical Meta Approach Theory. Articles published between 1985 and 2021 in the Web of Science and Scopus databases were analyzed. From th e analysis it was identified that there was growth in the themes focused on finance and pub lic policy related to the behavioral approach, the significant use of behavioral constru cts, heuristics and biases of this economic approach in the investigated articles that address amongo ther topics predominantly designs and perception of policies, cognitiv estructures an d choices in decision making and financial education.
{"title":"Políticas e Finanças Públicas Sob a Ótica da Economia Comportamental: Uma Análise Bibliométrica","authors":"Walter Araújo de Lima Filho, N. Levino, A. Finger","doi":"10.12819/2023.20.7.6","DOIUrl":"https://doi.org/10.12819/2023.20.7.6","url":null,"abstract":"This study aimed to analyze the evolution of the th eor etical fieldon public policy and finance in the context of behavioral economics, facilitatin g the evidencing of existing research approaches and fronts. The methodology adopted by t he research was the systematic literature review and the analysis of the articles in the port folio by means of the Consolidated Analytical Meta Approach Theory. Articles published between 1985 and 2021 in the Web of Science and Scopus databases were analyzed. From th e analysis it was identified that there was growth in the themes focused on finance and pub lic policy related to the behavioral approach, the significant use of behavioral constru cts, heuristics and biases of this economic approach in the investigated articles that address amongo ther topics predominantly designs and perception of policies, cognitiv estructures an d choices in decision making and financial education.","PeriodicalId":32103,"journal":{"name":"Revista FSA","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41502458","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Cirlene Aparecida Hilário da Silva Oliveira, Elaine Müller, Sandy Swamy Silva do Nascimento
{"title":"Parteiras Tradicionais e Patrimônio Imaterial: Um Estudo do Museu da Parteira-PE na Luta por Garantia de Direitos","authors":"Cirlene Aparecida Hilário da Silva Oliveira, Elaine Müller, Sandy Swamy Silva do Nascimento","doi":"10.12819/2023.20.7.11","DOIUrl":"https://doi.org/10.12819/2023.20.7.11","url":null,"abstract":"","PeriodicalId":32103,"journal":{"name":"Revista FSA","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41992995","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"O Uso dos Ativos Fiscais Diferidos como Gerenciamento de Resultados dos Bancos","authors":"R. Almeida","doi":"10.12819/2023.20.7.4","DOIUrl":"https://doi.org/10.12819/2023.20.7.4","url":null,"abstract":"","PeriodicalId":32103,"journal":{"name":"Revista FSA","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49379988","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Analisou-se a influência da Satisfação, da Confiança, Experiência e da Inovação da Marca sobre o Amor à Marca. Esse estudo é descritivo e quantitativo, mediante survey com 409 clientes de bancos digitais, baseando-se em modelagem de equações estruturais. A Satisfação, a Confiança, a Experiência com a marca e a Inovação da marca influenciaram positivamente no amor à marca. Esse estudo contribui, metodologicamente, ao validar, no contexto brasileiro, uma escala de Antecedentes do Amor à Marca em Bancos Digitais (fintechs). Gerencialmente, esse estudo contribui para que os gestores formulem estratégias a partir do conhecimento das variáveis influenciadoras do amor à marca. Palavras-chave: Amor à marca. Satisfação. Confiança. Experiência. Bancos Digitais. ABSTRACT The influence of Brand Satisfaction, Trust, Experience and Innovation on Brand Love was analyzed. This study is descriptive and quantitative, through a survey of 409 digital bank customers, based on structural equation modeling. Satisfaction, Trust, Experience with the brand and Innovation of the brand positively influenced the love of the brand. This study methodologically contributes by validating, in the Brazilian context, a scale of Antecedents of Brand Love in Digital Banks (fintechs). Managerially, this study helps managers to formulate strategies based on the knowledge of the variables that influence the love of the brand. Keywords: Love of the Brand. Satisfaction. Confidence. Experience. Digital Banks.
{"title":"Antecedentes do Amor à Marca: Um Estudo em Fintechs","authors":"","doi":"10.12819/2023.20.7.3","DOIUrl":"https://doi.org/10.12819/2023.20.7.3","url":null,"abstract":"Analisou-se a influência da Satisfação, da Confiança, Experiência e da Inovação da Marca sobre o Amor à Marca. Esse estudo é descritivo e quantitativo, mediante survey com 409 clientes de bancos digitais, baseando-se em modelagem de equações estruturais. A Satisfação, a Confiança, a Experiência com a marca e a Inovação da marca influenciaram positivamente no amor à marca. Esse estudo contribui, metodologicamente, ao validar, no contexto brasileiro, uma escala de Antecedentes do Amor à Marca em Bancos Digitais (fintechs). Gerencialmente, esse estudo contribui para que os gestores formulem estratégias a partir do conhecimento das variáveis influenciadoras do amor à marca. Palavras-chave: Amor à marca. Satisfação. Confiança. Experiência. Bancos Digitais. ABSTRACT The influence of Brand Satisfaction, Trust, Experience and Innovation on Brand Love was analyzed. This study is descriptive and quantitative, through a survey of 409 digital bank customers, based on structural equation modeling. Satisfaction, Trust, Experience with the brand and Innovation of the brand positively influenced the love of the brand. This study methodologically contributes by validating, in the Brazilian context, a scale of Antecedents of Brand Love in Digital Banks (fintechs). Managerially, this study helps managers to formulate strategies based on the knowledge of the variables that influence the love of the brand. Keywords: Love of the Brand. Satisfaction. Confidence. Experience. Digital Banks.","PeriodicalId":32103,"journal":{"name":"Revista FSA","volume":"196 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135453902","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
R. Fernandes, Bruna Faccin Camargo, Jaqueline Carla Guse, L. D. Santos, Jocias Maier Zanatta
{"title":"Formação Acadêmica Voltada ao Terceiro Setor: Um Estudo Sobre Cursos de Ciências Contábeis do Rio Grande Do Sul","authors":"R. Fernandes, Bruna Faccin Camargo, Jaqueline Carla Guse, L. D. Santos, Jocias Maier Zanatta","doi":"10.12819/2023.20.7.5","DOIUrl":"https://doi.org/10.12819/2023.20.7.5","url":null,"abstract":"","PeriodicalId":32103,"journal":{"name":"Revista FSA","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45929158","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Nathalia Soares da Cruz, Melissa França Suzano de Oliveira, Ronan Leandro Zampier
Due to the expansion of the service sector in recen t d cades and the growing academic interest in it, with emphasis on the service experi ence quality, an attempt was made to test the applicability of the EXQ scale to evaluation of the quality of experience in internet access services. To this end, a quantitative study was car ried out, through a survey, using the original proposal of the EXQ scale as a research instrument, together with the loyalty, satisfaction and word-of-mouth scales. Data were analyzed with the s upport of the PSPP software, using the techniques of mean, standard deviation, analysis of factor loadings and reliability analysis by Cronbach's Alpha. The results indicated inconsisten cies in the original scale, and an adaptation of the model was proposed, which proved to be valid and presented positive results. As a contribution, it is inferred that adv nces are needed to improve the model for specific contexts of services in Brazil. As for the quality of the experience measured in internet access services, after validating the scal e, it is concluded that it is considered satisfactory from the point of view of consumers an d that it induces satisfaction, loyalty and word-of-mouth communication.
{"title":"Validação da Escala EXQ e a Qualidade da Experiência em Serviços de Acesso à Internet","authors":"Nathalia Soares da Cruz, Melissa França Suzano de Oliveira, Ronan Leandro Zampier","doi":"10.12819/2023.20.7.2","DOIUrl":"https://doi.org/10.12819/2023.20.7.2","url":null,"abstract":"Due to the expansion of the service sector in recen t d cades and the growing academic interest in it, with emphasis on the service experi ence quality, an attempt was made to test the applicability of the EXQ scale to evaluation of the quality of experience in internet access services. To this end, a quantitative study was car ried out, through a survey, using the original proposal of the EXQ scale as a research instrument, together with the loyalty, satisfaction and word-of-mouth scales. Data were analyzed with the s upport of the PSPP software, using the techniques of mean, standard deviation, analysis of factor loadings and reliability analysis by Cronbach's Alpha. The results indicated inconsisten cies in the original scale, and an adaptation of the model was proposed, which proved to be valid and presented positive results. As a contribution, it is inferred that adv nces are needed to improve the model for specific contexts of services in Brazil. As for the quality of the experience measured in internet access services, after validating the scal e, it is concluded that it is considered satisfactory from the point of view of consumers an d that it induces satisfaction, loyalty and word-of-mouth communication.","PeriodicalId":32103,"journal":{"name":"Revista FSA","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49535491","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Gynecology, as a field of biomedical knowledge, finds in the ovary and uterus the explanation for the “physical” and “mental” fragility of women. In contemporary times, hormones have updated such precepts, which understand women as unstable and inferior subjects. The objective of this theoretical study is to analyze how hormones contribute to the production of women as naturally “unbalanced” subjects. We analyze that women are now perceived from a biochemical paradigm, in which hormone rates are measured and regulated in order to explain and control their behaviors and affections. We conclude that hormones, when administered by women, become a device that allows not only the control of the hormonal cycle, but also control over population growth, control of their behavior, and the cosmetic production of femininity, in a process of (synthetic re)feminization of the bodies that manage it.
{"title":"Controvérsias Sobre Mulheres e o “Desequilíbrio” Hormonal","authors":"J. Sampaio, Benedito Medrado","doi":"10.12819/2023.20.7.9","DOIUrl":"https://doi.org/10.12819/2023.20.7.9","url":null,"abstract":"Gynecology, as a field of biomedical knowledge, finds in the ovary and uterus the explanation for the “physical” and “mental” fragility of women. In contemporary times, hormones have updated such precepts, which understand women as unstable and inferior subjects. The objective of this theoretical study is to analyze how hormones contribute to the production of women as naturally “unbalanced” subjects. We analyze that women are now perceived from a biochemical paradigm, in which hormone rates are measured and regulated in order to explain and control their behaviors and affections. We conclude that hormones, when administered by women, become a device that allows not only the control of the hormonal cycle, but also control over population growth, control of their behavior, and the cosmetic production of femininity, in a process of (synthetic re)feminization of the bodies that manage it.","PeriodicalId":32103,"journal":{"name":"Revista FSA","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45504327","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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