Pub Date : 2020-09-01DOI: 10.36965/ojakm.2020.8(2)31-52
Joanna Krywalski Santiago, Inês Moreira Castelo
The evolution of the digital age and the rise of social networking sites brought changes to the consumer behavior. This transformation has led to an increasing number of opportunities and challenges. The increasing importance of digital influencers has been acknowledged by both practitioners and academics. However, due to its contemporaneity, the academic literature regarding this subject faces some limitations. Thus, the present study explored the perceptions of the marketing professionals towards digital influencers and influencer marketing campaigns on Instagram in the light of existing literature as well as to identify the most contemporary issues. This research followed a qualitative approach with a non-probabilistic convenience sampling. To achieve the objective of this study, semi-structured interviews were conducted with the professionals of the beauty sector, who have already contributed to influencer marketing campaigns. The results highlight the importance of digital influencers and the need for their creative freedom, authenticity and credibility. The findings display some of the difficulties the professionals undertake as it comes to measuring return on investment, managing rewards and differentiation of influencer campaigns. The main value of this study is that it documents all stages of the influencer marketing process as well as highlights the challenges and success factors of an influencer campaign
{"title":"Digital influencers: An exploratory study of influencer marketing campaign process on instagram","authors":"Joanna Krywalski Santiago, Inês Moreira Castelo","doi":"10.36965/ojakm.2020.8(2)31-52","DOIUrl":"https://doi.org/10.36965/ojakm.2020.8(2)31-52","url":null,"abstract":"The evolution of the digital age and the rise of social networking sites brought changes to the consumer behavior. This transformation has led to an increasing number of opportunities and challenges. The increasing importance of digital influencers has been acknowledged by both practitioners and academics. However, due to its contemporaneity, the academic literature regarding this subject faces some limitations. Thus, the present study explored the perceptions of the marketing professionals towards digital influencers and influencer marketing campaigns on Instagram in the light of existing literature as well as to identify the most contemporary issues. This research followed a qualitative approach with a non-probabilistic convenience sampling. To achieve the objective of this study, semi-structured interviews were conducted with the professionals of the beauty sector, who have already contributed to influencer marketing campaigns. The results highlight the importance of digital influencers and the need for their creative freedom, authenticity and credibility. The findings display some of the difficulties the professionals undertake as it comes to measuring return on investment, managing rewards and differentiation of influencer campaigns. The main value of this study is that it documents all stages of the influencer marketing process as well as highlights the challenges and success factors of an influencer campaign","PeriodicalId":325473,"journal":{"name":"Online Journal of Applied Knowledge Management","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130328208","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-09-01DOI: 10.36965/ojakm.2020.8(2)71-90
Roisin Mullins, Sandra Dettmer, Monika Eisenbardt, E. Ziemba
The prosumer engagement conceptual model was considered in light of the Process Classification Framework and how results from Poland and United Kingdom (UK) survey data informed design of the combined prosumer engagement and knowledge exchange conceptual model. The desk literature method was used to review the papers in answering the research propositions. The revised model contains the constructs for supporting prosumer engagement to include sustainability and describes the flow of knowledge sharing and knowledge exchange. Knowledge exchange is the method used to capture and improve enterprise analysis of prosumer knowledge sharing. The sustainability construct includes circular economy philosophy where enterprises evaluate their product and service designs in terms of process stages. The findings confirm the need for increased prosumer engagement as enterprises strive to adopt ways of limiting negative impacts on the environment and improving ethical and responsible business practices. The circular economy is having an impact on all industrial sectors requiring them to evaluate and rethink their processes. The enhancement of the role of prosumers in the circular economy could act as a positive driver for business process changes and aid enterprises in meeting carbon neutral plans. The main contribution of this paper is to offer a novel concept that explains how enterprises can capture and translate prosumer knowledge to inform business strategy within a circular economy setting.
{"title":"Using knowledge exchange between prosumers and enterprises to implement circular economy activities in businesses","authors":"Roisin Mullins, Sandra Dettmer, Monika Eisenbardt, E. Ziemba","doi":"10.36965/ojakm.2020.8(2)71-90","DOIUrl":"https://doi.org/10.36965/ojakm.2020.8(2)71-90","url":null,"abstract":"The prosumer engagement conceptual model was considered in light of the Process Classification Framework and how results from Poland and United Kingdom (UK) survey data informed design of the combined prosumer engagement and knowledge exchange conceptual model. The desk literature method was used to review the papers in answering the research propositions. The revised model contains the constructs for supporting prosumer engagement to include sustainability and describes the flow of knowledge sharing and knowledge exchange. Knowledge exchange is the method used to capture and improve enterprise analysis of prosumer knowledge sharing. The sustainability construct includes circular economy philosophy where enterprises evaluate their product and service designs in terms of process stages. The findings confirm the need for increased prosumer engagement as enterprises strive to adopt ways of limiting negative impacts on the environment and improving ethical and responsible business practices. The circular economy is having an impact on all industrial sectors requiring them to evaluate and rethink their processes. The enhancement of the role of prosumers in the circular economy could act as a positive driver for business process changes and aid enterprises in meeting carbon neutral plans. The main contribution of this paper is to offer a novel concept that explains how enterprises can capture and translate prosumer knowledge to inform business strategy within a circular economy setting.","PeriodicalId":325473,"journal":{"name":"Online Journal of Applied Knowledge Management","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130572183","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-06-14DOI: 10.36965/ojakm.2020.8(1)117-146
J. W. Murumba, T. Kwanya, J. Maina, Aleso S. Wangamati
Tacit Knowledge (TK) is a resource that is embodied within individuals in the form of experiences, ideas, beliefs, values, and norms. The specific objectives of this study were to examine TK assets at universities in Kenya and establish how TK is managed at universities in Kenya. Qualitative research approach was adopted and multiple case studies through purposive sampling to explore how universities in Kenya are managing their TK. Data was collected through interviews from 39 key informants from the four case study sites. Data was analysed using; conversation analysis, computer assisted qualitative data analysis, and chi-square tests. This study is important because TK is quite essential for institutional functioning and progress. This study identifies human, innovation, and relational capital as assets that have helped institutions to grow in terms of work processes, decision making and creation of new products and/or services. Institutions may need to develop TK assets as tools of their core development goals. The findings of this study can influence TK management policy formulation.
{"title":"Tacit knowledge management at universities in Kenya","authors":"J. W. Murumba, T. Kwanya, J. Maina, Aleso S. Wangamati","doi":"10.36965/ojakm.2020.8(1)117-146","DOIUrl":"https://doi.org/10.36965/ojakm.2020.8(1)117-146","url":null,"abstract":"Tacit Knowledge (TK) is a resource that is embodied within individuals in the form of experiences, ideas, beliefs, values, and norms. The specific objectives of this study were to examine TK assets at universities in Kenya and establish how TK is managed at universities in Kenya. Qualitative research approach was adopted and multiple case studies through purposive sampling to explore how universities in Kenya are managing their TK. Data was collected through interviews from 39 key informants from the four case study sites. Data was analysed using; conversation analysis, computer assisted qualitative data analysis, and chi-square tests. This study is important because TK is quite essential for institutional functioning and progress. This study identifies human, innovation, and relational capital as assets that have helped institutions to grow in terms of work processes, decision making and creation of new products and/or services. Institutions may need to develop TK assets as tools of their core development goals. The findings of this study can influence TK management policy formulation.","PeriodicalId":325473,"journal":{"name":"Online Journal of Applied Knowledge Management","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121479752","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-06-14DOI: 10.36965/ojakm.2020.8(1)63-84
J. Santiago
The purpose of this paper is to propose an integrated framework of the deep-rooted knowledge management and the steadily growing field of employer brand management. Additionally, this paper intends to examine the connections between knowledge management, organizational learning and branding and identifies the factors that affect the employees’ perceptions and commitment towards their organizational brands. Finally, it reviews the mechanisms that guide the processes and outcomes of knowledge and brand performance. The proposed model is based on the synthesis of knowledge and marketing literature. The method used in this study is a narrative literature review based upon 114 articles collected and analyzed for this revision. The proposed model makes an original contribution to knowledge and marketing management by encompassing the conceptual and practical limitations and by interconnecting the two fields creating an opening for new interdisciplinary studies. Consequently, this study brings several practical implications into existing literature: 1) it enhances the application of knowledge and brand management practices; 2) it provides a comprehensive conceptual framework; 3) it increases organizational understanding of how to motivate sought employee brand-related actions through the process of organizational learning and knowledge circulation.
{"title":"Integrating knowledge and employer brand management: A conceptual model","authors":"J. Santiago","doi":"10.36965/ojakm.2020.8(1)63-84","DOIUrl":"https://doi.org/10.36965/ojakm.2020.8(1)63-84","url":null,"abstract":"The purpose of this paper is to propose an integrated framework of the deep-rooted knowledge management and the steadily growing field of employer brand management. Additionally, this paper intends to examine the connections between knowledge management, organizational learning and branding and identifies the factors that affect the employees’ perceptions and commitment towards their organizational brands. Finally, it reviews the mechanisms that guide the processes and outcomes of knowledge and brand performance. The proposed model is based on the synthesis of knowledge and marketing literature. The method used in this study is a narrative literature review based upon 114 articles collected and analyzed for this revision. The proposed model makes an original contribution to knowledge and marketing management by encompassing the conceptual and practical limitations and by interconnecting the two fields creating an opening for new interdisciplinary studies. Consequently, this study brings several practical implications into existing literature: 1) it enhances the application of knowledge and brand management practices; 2) it provides a comprehensive conceptual framework; 3) it increases organizational understanding of how to motivate sought employee brand-related actions through the process of organizational learning and knowledge circulation.","PeriodicalId":325473,"journal":{"name":"Online Journal of Applied Knowledge Management","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122817311","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-07-30DOI: 10.36965/ojakm.2019.7(2)41-55
Amir Winer, N. Geri
Learning Analytics Dashboards (LAD) promise to disrupt the Higher Education (HE) teaching practice. Current LAD research portrays a near future of e-teaching, empowered with the ability to predict dropouts, to validate timely pedagogical interventions and to close the instructional design loop. These dashboards utilize machine learning, big data technologies, sophisticated artificial intelligence (AI) algorithms, and interactive visualization techniques. However, alongside with the desired impact, research is raising significant ethical concerns, context-specific limitations and difficulties to design multipurpose solutions. We revisit the practice of managing by the numbers and the theoretical origins of dashboards within management as a call to reevaluate the “datafication” of learning environments. More specifically, we highlight potential risks of using predictive dashboards as black boxes to instrumentalize and reduce learning and teaching to what we call “teaching by the numbers”. Instead, we suggest guidelines for teachers’ LAD design, that support the visual description of actual learning, based on teachers’ prescriptive pedagogical intent. We conclude with a new user-driven framework for future LAD research that supports a Learning Analytics Performance Improvement Design (LAPID).
{"title":"Learning analytics performance improvement design (LAPID) in higher education: Framework and concerns","authors":"Amir Winer, N. Geri","doi":"10.36965/ojakm.2019.7(2)41-55","DOIUrl":"https://doi.org/10.36965/ojakm.2019.7(2)41-55","url":null,"abstract":"Learning Analytics Dashboards (LAD) promise to disrupt the Higher Education (HE) teaching practice. Current LAD research portrays a near future of e-teaching, empowered with the ability to predict dropouts, to validate timely pedagogical interventions and to close the instructional design loop. These dashboards utilize machine learning, big data technologies, sophisticated artificial intelligence (AI) algorithms, and interactive visualization techniques. However, alongside with the desired impact, research is raising significant ethical concerns, context-specific limitations and difficulties to design multipurpose solutions. We revisit the practice of managing by the numbers and the theoretical origins of dashboards within management as a call to reevaluate the “datafication” of learning environments. More specifically, we highlight potential risks of using predictive dashboards as black boxes to instrumentalize and reduce learning and teaching to what we call “teaching by the numbers”. Instead, we suggest guidelines for teachers’ LAD design, that support the visual description of actual learning, based on teachers’ prescriptive pedagogical intent. We conclude with a new user-driven framework for future LAD research that supports a Learning Analytics Performance Improvement Design (LAPID).","PeriodicalId":325473,"journal":{"name":"Online Journal of Applied Knowledge Management","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133493786","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-07-30DOI: 10.36965/ojakm.2019.7(2)16-28
J. Liebowitz, J. Paliszkiewicz
Knowledge management (KM) has been an evolving field over the past 35 years. We have seen the field emerge from developing the institutional memory of the organization to increasing innovation to building more internal and external effectiveness. The Library and Information Science (LIS) community has had a great role to play in KM, and as we reflect on the progress of KM over the years, we can learn from our past and project towards the future. The aim of the paper is to present the overview: what is the history, what is the situation now and what is the future of knowledge management in the next five years.
{"title":"The next generation of knowledge management: Implications for LIS educators and professionals","authors":"J. Liebowitz, J. Paliszkiewicz","doi":"10.36965/ojakm.2019.7(2)16-28","DOIUrl":"https://doi.org/10.36965/ojakm.2019.7(2)16-28","url":null,"abstract":"Knowledge management (KM) has been an evolving field over the past 35 years. We have seen the field emerge from developing the institutional memory of the organization to increasing innovation to building more internal and external effectiveness. The Library and Information Science (LIS) community has had a great role to play in KM, and as we reflect on the progress of KM over the years, we can learn from our past and project towards the future. The aim of the paper is to present the overview: what is the history, what is the situation now and what is the future of knowledge management in the next five years.","PeriodicalId":325473,"journal":{"name":"Online Journal of Applied Knowledge Management","volume":"130 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133058972","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-07-30DOI: 10.36965/ojakm.2019.7(2)29-40
Scott C. Spangler
The purpose of this pilot study is to assess undergraduate Information Technology (IT) students’ perception of benefits from having an embedded librarian in an online learning management system. The pilot research data were collected through a random sample of volunteer focus group members after course completion. Similarly, to the literature methodology, the researcher shadowed a post-course focus group interview session to seek congruent literature themes: perception of comfort in experience, the perception of assignment confidence, and enhanced perception in research abilities. The data were first spiraled down using Quirkos qualitative analysis software and discussed to form a grounded theory. The pilot study concurs with prior literature’s three main constructs: comfort, confidence, and recognition. Additionally, this study recognizes four additional themes: helpful, recognition of embedded librarians, interpersonal growth, and self-efficacy. Finally, this study acknowledges its limitations and recommendations for future research.
{"title":"Integrating information literacy in IT courses: Information technology students’ perceptions of embedded librarians","authors":"Scott C. Spangler","doi":"10.36965/ojakm.2019.7(2)29-40","DOIUrl":"https://doi.org/10.36965/ojakm.2019.7(2)29-40","url":null,"abstract":"The purpose of this pilot study is to assess undergraduate Information Technology (IT) students’ perception of benefits from having an embedded librarian in an online learning management system. The pilot research data were collected through a random sample of volunteer focus group members after course completion. Similarly, to the literature methodology, the researcher shadowed a post-course focus group interview session to seek congruent literature themes: perception of comfort in experience, the perception of assignment confidence, and enhanced perception in research abilities. The data were first spiraled down using Quirkos qualitative analysis software and discussed to form a grounded theory. The pilot study concurs with prior literature’s three main constructs: comfort, confidence, and recognition. Additionally, this study recognizes four additional themes: helpful, recognition of embedded librarians, interpersonal growth, and self-efficacy. Finally, this study acknowledges its limitations and recommendations for future research.","PeriodicalId":325473,"journal":{"name":"Online Journal of Applied Knowledge Management","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128555202","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-07-19DOI: 10.36965/ojakm.2019.7(2)1-15
David M. Lengyel, J. Newman, T. Mazzuchi
The National Aeronautics and Space Administration (NASA) established the Exploration Systems Mission Directorate (ESMD) in the 2004 timeframe to manage a new portfolio of programs and projects aimed at lunar return. To ensure an effective transfer of knowledge from NASA legacy programs, such as Apollo, International Space Station, and Space Shuttle, ESMD took an integrated approach towards managing risk and knowledge. This case study examines the implementation of ESMD’s integrated risk and knowledge management (IRKM) framework in the 2005-2012 timeframe. An important and novel aspect of this approach was using risk records to identify knowledge gaps and support the creation and transfer of both tacit and explicit knowledge. This explanatory case study describes how the integration of knowledge management and risk management, at both the enterprise and project-level, creates value to both processes and can assist any organization in more effectively pursuing its goals. The case also investigates how coupling these two business processes can garner broader-based organizational support for knowledge management activities. This paper is about enhancing risk management but at the same time it is a front-line investigation of what it takes to successfully implement and sustain a knowledge management enabled learning organization.
{"title":"Integrating risk and knowledge management in human spaceflight programs","authors":"David M. Lengyel, J. Newman, T. Mazzuchi","doi":"10.36965/ojakm.2019.7(2)1-15","DOIUrl":"https://doi.org/10.36965/ojakm.2019.7(2)1-15","url":null,"abstract":"The National Aeronautics and Space Administration (NASA) established the Exploration Systems Mission Directorate (ESMD) in the 2004 timeframe to manage a new portfolio of programs and projects aimed at lunar return. To ensure an effective transfer of knowledge from NASA legacy programs, such as Apollo, International Space Station, and Space Shuttle, ESMD took an integrated approach towards managing risk and knowledge. This case study examines the implementation of ESMD’s integrated risk and knowledge management (IRKM) framework in the 2005-2012 timeframe. An important and novel aspect of this approach was using risk records to identify knowledge gaps and support the creation and transfer of both tacit and explicit knowledge. This explanatory case study describes how the integration of knowledge management and risk management, at both the enterprise and project-level, creates value to both processes and can assist any organization in more effectively pursuing its goals. The case also investigates how coupling these two business processes can garner broader-based organizational support for knowledge management activities. This paper is about enhancing risk management but at the same time it is a front-line investigation of what it takes to successfully implement and sustain a knowledge management enabled learning organization.","PeriodicalId":325473,"journal":{"name":"Online Journal of Applied Knowledge Management","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124367979","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-06-10DOI: 10.36965/OJAKM.2019.7(1)86-101
S. Bronsburg, M. Durity, M. Ramim
A patient portal is an effective vehicle for health information dissemination, a key component of knowledge management. The focus of this exploratory research study was to examine how demographic variables of gender and age as well as clinical specialty grouping affect patient portal adoption and use at a hospital in South Florida. We conducted a semi-structured interview focusing on portal adoption and usage with 768 patients at their scheduled appointments. Results showed that younger participants aged 20 to 30 used the portal significantly less than other age groups in the study. Patients between the ages of 41 and 60 use the portal the most. Findings suggest a need to expand patient portal functionality, portal education and awareness to increase patient portal use. These preliminary findings will support a broader effort investigating patient portal use and barriers such as eHealth literacy skills.
{"title":"An exploratory study of patient portal adoption and use in multiple clinical specialty departments","authors":"S. Bronsburg, M. Durity, M. Ramim","doi":"10.36965/OJAKM.2019.7(1)86-101","DOIUrl":"https://doi.org/10.36965/OJAKM.2019.7(1)86-101","url":null,"abstract":"A patient portal is an effective vehicle for health information dissemination, a key component of knowledge management. The focus of this exploratory research study was to examine how demographic variables of gender and age as well as clinical specialty grouping affect patient portal adoption and use at a hospital in South Florida. We conducted a semi-structured interview focusing on portal adoption and usage with 768 patients at their scheduled appointments. Results showed that younger participants aged 20 to 30 used the portal significantly less than other age groups in the study. Patients between the ages of 41 and 60 use the portal the most. Findings suggest a need to expand patient portal functionality, portal education and awareness to increase patient portal use. These preliminary findings will support a broader effort investigating patient portal use and barriers such as eHealth literacy skills.","PeriodicalId":325473,"journal":{"name":"Online Journal of Applied Knowledge Management","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128305868","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-06-10DOI: 10.36965/ojakm.2019.7(1)102-126
Roisin Mullins, Monika Eisenbardt, Sandra Dettmer, E. Ziemba
The purpose of the paper is to advance research on knowledge sharing by prosumers with enterprises and public organizations by examining and better understanding what knowledge about improving services, prosumers currently share and would like to share in future. The paper verifies a proposed theoretical framework by showing those service knowledge items that prosumers can share with enterprises and public organizations. The reported outcomes result from a survey that yielded responses by 171 prosumers from the United Kingdom (UK) and 783 from Poland. The research findings describe the differences between prosumers in Poland and the UK, both in their current knowledge sharing experiences and their desired future knowledge sharing. The analysis of the results shows that in general prosumers would like to share knowledge more widely than they are sharing currently. Furthermore, the findings show that Polish prosumers currently share knowledge marginally more than their counterparts in the UK. Should they be given the opportunity Poland-based prosumers would like to share knowledge more widely than their UK-based counterparts. In particular the results reveal that both in Poland and the UK, prosumers want to engage with enterprises in sharing knowledge relevant to the ordering process and the customer services process. This finding is relevant to any enterprises that may like to engage prosumers in providing feedback about their service offerings.
{"title":"Value added knowledge by prosumers in Poland and the UK specifically for service process stages","authors":"Roisin Mullins, Monika Eisenbardt, Sandra Dettmer, E. Ziemba","doi":"10.36965/ojakm.2019.7(1)102-126","DOIUrl":"https://doi.org/10.36965/ojakm.2019.7(1)102-126","url":null,"abstract":"The purpose of the paper is to advance research on knowledge sharing by prosumers with enterprises and public organizations by examining and better understanding what knowledge about improving services, prosumers currently share and would like to share in future. The paper verifies a proposed theoretical framework by showing those service knowledge items that prosumers can share with enterprises and public organizations. The reported outcomes result from a survey that yielded responses by 171 prosumers from the United Kingdom (UK) and 783 from Poland. The research findings describe the differences between prosumers in Poland and the UK, both in their current knowledge sharing experiences and their desired future knowledge sharing. The analysis of the results shows that in general prosumers would like to share knowledge more widely than they are sharing currently. Furthermore, the findings show that Polish prosumers currently share knowledge marginally more than their counterparts in the UK. Should they be given the opportunity Poland-based prosumers would like to share knowledge more widely than their UK-based counterparts. In particular the results reveal that both in Poland and the UK, prosumers want to engage with enterprises in sharing knowledge relevant to the ordering process and the customer services process. This finding is relevant to any enterprises that may like to engage prosumers in providing feedback about their service offerings.","PeriodicalId":325473,"journal":{"name":"Online Journal of Applied Knowledge Management","volume":"64 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132698472","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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