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The Effect of CSR on Buyback Decisions with Brand Image Mediation and Credibilitys Merek: Case of Wardah Halal Cosmetics in Indonesia 企业社会责任对具有品牌形象中介和信誉度的回购决策的影响——以印尼Wardah清真化妆品为例
Pub Date : 2023-07-13 DOI: 10.35384/jime.v15i2.372
Marsha Chikita Fawzi, Chico Adhibaskara Ekananda Hindarto
Corporate social responsibility (CSR) is becoming one of the most critical challenges, where companies need to survive in an increasingly competitive business world. Therefore, the research conducted in this study is an investigation effort on the impact of customer CSR perception on repeat purchase intent, mediated by brand image and brand credibility, with the aim of uncovering the benefits of CSR values that have been applied within the company. This study used a purely quantitative approach, in collecting data on 290 people with female gender who had become customers of Wardah halal cosmetics, using questionnaires through online surveys. Smart PLS-SEM 4.0 software is used to analyze data. The results showed that perceptions from customers showed that the CSR activities produced by the company did not directly have a significant effect on the decision to repurchase its products. However, CSR significantly has a direct influence on its mediation variables, namely: (1) Brand Image; and (2) Brand Credibility. The results obtained provide an important reference for the academic world in terms of conducting empirical research on this subject, as well as benefits for marketers and company managers who want to develop their marketing strategies using CSR elements for the expected improvement of sustainable business development.
企业社会责任(CSR)正在成为最关键的挑战之一,企业需要在竞争日益激烈的商业世界中生存。因此,本研究的研究是在品牌形象和品牌信誉的中介作用下,对客户社会责任感知对重复购买意愿的影响进行调查,旨在揭示企业内部应用社会责任价值观的好处。这项研究采用了纯粹的定量方法,收集了290名女性的数据,这些女性已经成为Wardah清真化妆品的客户,并通过在线调查问卷进行了调查。采用智能PLS-SEM 4.0软件进行数据分析。结果表明,顾客的感知表明,公司产生的企业社会责任活动对其产品再购买决策没有直接的显著影响。然而,企业社会责任对其中介变量有显著的直接影响,即:(1)品牌形象;(2)品牌信誉。所得结果为学术界对这一课题进行实证研究提供了重要的参考,也为营销人员和企业管理者利用企业社会责任元素制定营销策略,以预期改善企业可持续发展提供了有益的借鉴。
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引用次数: 0
The Effect Of The Sharia Supervisory Board (SSB) And Financial Performance On The Disclosure Of The Islamic Social Report (ISR) Analysis Before And After The Merger 伊斯兰监事会(SSB)和财务绩效对合并前后伊斯兰社会报告(ISR)披露的影响
Pub Date : 2023-07-13 DOI: 10.35384/jime.v15i2.373
Winda Auliza, M. Murniati
This study aims to examine the influence of the sharia supervisory board and financial performance on Islamic Social Reporting before and after the merger to become Bank Syariah Indonesia. Financial performance is proxied using ROA, the population in this study are Islamic banks listed on the Indonesia Stock Exchange operating in 2020-2021. The sampling technique used a purposive sampling technique, and 4 samples were obtained. The analytical method used to test the hypothesis is the Different Test and multiple regression analysis. The results of this study indicate that the sharia supervisory board has effect on Islamic Social Reporting (ISR), while financial performance has effect on Islamic Social Reporting (ISR). The sharia supervisory board and financial performance have an influence on Islamic Social Reporting (ISR).
本研究旨在考察伊斯兰教法监事会和财务绩效对印尼伊斯兰教银行合并前后伊斯兰社会报告的影响。财务业绩用ROA来表示,本研究中的人口是在2020-2021年在印度尼西亚证券交易所上市的伊斯兰银行。抽样技术采用有目的抽样技术,共获得4份样本。检验假设的分析方法是差异检验和多元回归分析。研究结果表明,伊斯兰教法监事会对伊斯兰社会报告(ISR)有影响,而财务绩效对伊斯兰社会报告(ISR)有影响。伊斯兰教法监事会和财务绩效对伊斯兰社会报告(ISR)有影响。
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引用次数: 0
The Effect of Ease of Use Of The Application, Quality Of Service, And Promotion On Repurchase Interest (Grab Application Customer Study at PT Sido Muncul Kebon Jeruk) 应用程序易用性、服务质量和促销对回购兴趣的影响(PT Sido Muncul Kebon Jeruk的Grab应用程序客户研究)
Pub Date : 2023-07-13 DOI: 10.35384/jime.v15i2.370
Aprileny Imelda, Puspitasari Rianav, Emarawati Jayanti Apri
This study aims to determine and analyze the effect of ease of use of the application, quality of service, and promotion on repurchase interest in consumer studies of Grab application customers. Sido Muncul Kebon Jeruk, West Jakarta. The research method used is a survey method, using a questionnaire as a data collection tool. The population in this study were all employees of PT. Sido Muncul Kebon Jeruk, West Jakarta, with a sample size of 98 respondents. The analysis tool used is SPSS v 25. Based on the results and discussion, it proves that partially ease of use has negative and significant effect on repurchase interest partially service quality has positive and significant effect on repurchase interest, and partially promotion has positive and significant effect on purchase intention. Simultaneously, ease of use, quality of service, and promotion have a significant effect on repurchase interest.
本研究旨在确定和分析应用程序的易用性、服务质量和促销对Grab应用程序客户的消费者研究中的再购买兴趣的影响。西雅加达Sido Muncul Kebon Jeruk报道。使用的研究方法是调查法,使用问卷作为数据收集工具。本研究的人群均为西雅加达Sido Muncul Kebon Jeruk的员工,样本量为98人。使用的分析工具是SPSS v 25。基于结果和讨论,证明部分易用性对回购兴趣有负向显著影响,部分服务质量对回购兴趣有正向显著影响,部分促销对购买意愿有正向显著影响。同时,易用性、服务质量和促销对回购兴趣有显著影响。
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引用次数: 0
Analysis of Factors Forming Attitude towards Brand and Repurchase Intention by Using Brand Ambassadors on the Shopee Online Shopping Platform Shopee网购平台品牌大使对品牌态度及再购买意愿的影响因素分析
Pub Date : 2023-07-13 DOI: 10.35384/jime.v15i2.368
Muhammad Luthfi Haiban, S. Rimadias
The development of online shopping is increasing which is marked by the growth of various kinds of e-commerce, one of which is Shopee. The purpose of this study is to examine and analyze the factors that shape Attitude towards Brand and Repurchase Intention by using Blackpink as a Brand Ambassador on the Shopee online shopping platform. Respondents in this study were consumers who had made a purchase transaction on the Shopee online shopping platform, which amounted to 135 respondents and the data was processed using Smart PLS software. The results of the study explain that Brand Image and Brand Credibility have a positive effect on Attitude towards Brand. Furthermore, there is a positive effect of Endorser Likeability on Attitude towards Brand and there is a positive effect of Attitude towards Brand on Repurchase Intention. Meanwhile, it was found that Endorser Credibility had no effect on Attitude towards Brand, and Brand Image, Brand Credibility, Endorser Credibility, Endorser Likeability had no effect on Repurchase Intention.
网上购物的发展越来越多,各种电子商务的增长是标志,其中一个是Shopee。本研究的目的是通过使用Blackpink作为Shopee网上购物平台的品牌大使,来检验和分析影响品牌态度和再购买意愿的因素。本研究的调查对象为在Shopee网上购物平台上进行过购物交易的消费者,共135名调查对象,数据使用Smart PLS软件进行处理。研究结果表明,品牌形象和品牌信誉对品牌态度有正向影响。背书人喜爱度对品牌态度有正向影响,品牌态度对再购买意愿有正向影响。同时,我们还发现,品牌信誉对品牌态度没有影响,品牌形象、品牌信誉、代言人信誉、代言人喜爱度对回购意愿没有影响。
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引用次数: 0
IPB University's Strategic Capabilities Dealing with Environmental Turbulence IPB大学应对环境动荡的战略能力
Pub Date : 2023-07-13 DOI: 10.35384/jime.v15i2.371
Agustina Widi
The turbulent environmental conditions in the education industry urgently require a flexible strategic response and strong organizational capabilities. Universities cannot be left behind with their practices which tend to be planned, slow and bureaucratic. The purposes of this study include analyzing the turbulence level of the higher education environment, assessing the condition of IPB University's organizational capabilities, and designing IPB University's strategy based on the value of organizational capability and the level of environmental turbulence. The method used in this study is a qualitative method and sample selection is done by purposive sampling method. The study results show that progressive turbulence in the higher education environment demands service improvements to anticipate customer developments. The capability of IPB University must be continuously encouraged to fit the level of environmental turbulence to gain competitive advantage.
教育行业动荡的环境条件迫切需要灵活的战略应对和强大的组织能力。大学不能落后于他们的做法,这些做法往往是有计划的、缓慢的和官僚的。本研究的目的是分析高等教育环境的动荡程度,评估IPB大学的组织能力状况,并设计基于组织能力价值和环境动荡程度的IPB大学战略。本研究采用定性方法,样本选择采用目的抽样方法。研究结果表明,高等教育环境的不断动荡要求改进服务,以预测客户的发展。必须不断鼓励IPB大学的能力以适应环境动荡的程度,以获得竞争优势。
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引用次数: 0
Analysis of Factors Affecting Brand Trust Toddler Care Products in Jabodetabek Brand Study: Zwitsal Baby Jabodetabek品牌对幼儿护理产品品牌信任的影响因素分析:Zwitsal Baby
Pub Date : 2023-02-06 DOI: 10.35384/jime.v13i1.360
Claresta Purnama, R. Handoko, A. Ali
Parents, especially mother whose role as decision maker in purchasing baby toiletries, certainly want to provide the best products for their baby. Baby toiletries that known as high functional risk products, make mothers really have to be aware and very careful when making decisions. In that highrisk situation, moth-ers can minimize the risk by choosing a brand that they trust. Through this quantitative research by distrib-uting questionnaires to mother who use Zwitsal Baby products in Jabodetabek, obtained the results of measurements of the factors forming the brand trust. This study aims to measure how strong rhe influence of the factors forming the brand trust, the influence of the mediator variables, and moderator variabels de-rived from mothers’ personality traits. The results of this study indicate that the forming aspects of brand trust, which are brand predictability, brand innovativeness, and brand intimacy have a positive and signifi-cant impact on cognitive and affective brand trust. Cognitive brand trust which is a mediator variable in this study, also have a positive and significant influence in the formation of affective brand trust. As for the moderator vaiable, the study shows that openness does not influence the formation of brand trust, but con-scientiousness and agreeableness have a significant relationship, but has a fairly weak influence. The result of this research can be used to develop or form brand trust in baby toiletries products, especially for Zwitsal Baby brand.
父母,尤其是母亲,作为购买婴儿洗漱用品的决策者,当然希望为他们的宝宝提供最好的产品。婴儿洗漱用品这种被称为高功能风险产品,让妈妈们在做决定时真的不得不多加注意和小心。在这种高风险的情况下,妈妈们可以通过选择她们信任的品牌来将风险降到最低。通过本定量研究,通过对在Jabodetabek使用Zwitsal婴儿产品的母亲发放问卷,获得品牌信任形成因素的测量结果。本研究旨在衡量母亲人格特质对品牌信任的影响程度、中介变量的影响程度以及调节变量的影响程度。本研究结果表明,品牌信任的形成要素品牌可预见性、品牌创新性和品牌亲密性对认知和情感品牌信任具有显著的正向影响。认知品牌信任作为本研究的中介变量,对情感品牌信任的形成也有显著的正向影响。对于调节变量,研究发现开放性对品牌信任的形成没有影响,责任心和亲和性对品牌信任的形成有显著的影响,但影响程度较弱。本研究的结果可以用来发展或形成对婴儿洗漱用品的品牌信任,特别是对Zwitsal baby品牌。
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引用次数: 0
How Job Satisfaction Mediating the Influence of Non-Physical Work Environment and Career Development on Employee Turnover Intention at PT XYZ 工作满意度如何中介非物质工作环境和职业发展对员工离职倾向的影响
Pub Date : 2023-02-06 DOI: 10.35384/jime.v12i2.354
Masruroh Masruroh, Sesilia Vanessa Audelia, Silvia Fransisca Tanto, Laksmi Sito Dwi Irvianti
The purpose of this study was to determine the effect of the non-physical work environment as well as ca-reer development on job satisfaction and its impact on turnover intention at PT. XYZ. This research is quantitative, using path analysis research tools and survey research methods to collect primary data by dis-tributing questionnaires to 171 employees of PT. XYZ as the respondent. The results of the study indicate that there is a significant influence of the non-physical work environment and career development on turn-over intention, which is mediated by job satisfaction at PT. XYZ. A pleasant non-physical work environ-ment and the implementation of career development programs can reduce the level of turnover intention of employees of PT. XYZ, which is supported by the feeling of getting job satisfaction in completing tasks and responsibilities within the company. The implication of the results of this study is that PT. XYZ needs to improve human relationships both vertically and horizontally, design career planning programs, and design attractive financial and non-financial benefits plans.
本研究的目的是确定非物质工作环境和职业发展对工作满意度的影响及其对PT. XYZ员工离职倾向的影响。本研究是定量的,使用路径分析研究工具和调查研究方法,通过向PT. XYZ的171名员工发放问卷作为调查对象,收集原始数据。研究结果表明,非物质工作环境和职业发展对离职倾向有显著影响,并以工作满意度为中介。愉快的非物质工作环境和职业发展计划的实施可以降低PT. XYZ员工的离职意愿水平,这是由在公司内完成任务和责任的工作满意度所支持的。本研究结果的含义是,PT. XYZ需要在纵向和横向上改善人际关系,设计职业规划方案,设计有吸引力的财务和非财务福利计划。
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引用次数: 0
How Transactional Leadership Style and Work Environment Influence Gen Y Job Satisfaction in PT XYZ thus Impact to the Employee Loyalty 交易型领导风格和工作环境如何影响XYZ公司Y世代员工的工作满意度,进而影响员工忠诚度
Pub Date : 2023-02-06 DOI: 10.35384/jime.v12i2.356
Tinjung Desy Nursanti, Amanda Lesmana, Viska Yuliana
The purpose of this study is to analyze what and how the influence of transactional leadership style, work environment on job satisfaction has an impact on the loyalty of Generation Y employees who work in the company. Employees themselves are important assets of the company in achieving company goals, there-fore this is an important thing for the company to understand. The research method used in this study used an associative design by distributing questionnaires to Generation Y employees at PT. XYZ and analyzed using Path Analysis. From the results of this analysis, it can later be used as consideration and reference for the company for taking the next step in order to increase the satisfaction of Generation Y employees and to overcome and avoid problems related to the loyalty of Generation Y employees in the company in the fu-ture. For example, by showing concern or paying special attention to Generation Z employees, in order to build a positive attitude towards work and working conditions. It is hoped that these things can increase job satisfaction which has an impact on increasing their loyalty.
本研究的目的是分析交易型领导风格、工作环境对工作满意度的影响是什么以及如何影响在公司工作的Y世代员工的忠诚度。员工本身是公司实现公司目标的重要资产,因此这一点对公司来说是很重要的。本研究使用的研究方法采用了关联设计,通过向PT. XYZ的Y世代员工发放问卷,并使用路径分析法进行分析。从这个分析的结果中,可以作为公司下一步的考虑和参考,以提高Y世代员工的满意度,并在未来克服和避免Y世代员工在公司的忠诚度相关问题。例如,通过关注或特别关注Z世代员工,以建立积极的工作态度和工作条件。希望这些可以提高工作满意度,从而对提高员工忠诚度产生影响。
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引用次数: 1
Effect of Good Corporate Governance Mechanism on Banking Financial Performance with Risk Management as an Intervening Variable 以风险管理为中介变量的良好公司治理机制对银行财务绩效的影响
Pub Date : 2023-02-06 DOI: 10.35384/jime.v12i2.352
Paulina Paulina, Rika Septafani, D. R, Anindya Prihandini, Raynaldo Free Altiro, Gita Chairunnisa
This study aims to determine the effect of Good Corporate Governance (GCG) mechanisms on Banking Financial Performance with Risk Management as a intervening variable. GCG in this study is measured by three indicators namely Managerial Ownership, Institutional Ownership, and the Proportion of Independ-ent Board of Commissioners, while the Banking Financial Performance is measured by Return on Asset (ROA), and Risk Management is measured by Non Performing Loan (NPL). The population in this study are all banking companies listed in Indonesia Stock Exchange for the period of 2016 - 2019. The sample in this study was selected using purposive sampling which obtained a sample of 19 banks from a total of 43 banks that were used as sample in this study. Data analysis techniques in this study using panel data analy-sis. The results of this study stated that Managerial Ownership and the Proportion of Independent Board of Commissioners partially have a negative effect on Banking Financial Performance. While Institutional Ownership does not have an effect on Banking Financial Performance. Risk Management as a intervening variable can affect the relationship between Managerial Ownership with Banking Financial Performance and the relationship between the Proportion of Independent Board of Commissioners with Banking Finan-cial Performance. However, Risk Management cannot affect the relationship between Institutional Owner-ship with Banking Financial Performance.
本研究以风险管理为中介变量,探讨良好公司治理机制对银行财务绩效的影响。在本研究中,GCG通过管理层所有权、机构所有权和独立董事会比例三个指标来衡量,银行财务绩效通过资产收益率(ROA)来衡量,风险管理通过不良贷款(NPL)来衡量。本研究的人口为2016 - 2019年期间在印度尼西亚证券交易所上市的所有银行公司。本研究的样本采用目的性抽样的方法,从43家银行中抽取19家银行作为本研究的样本。本研究的数据分析技术采用面板数据分析。研究结果表明,管理层持股和独立董事会比例对银行财务绩效存在部分负向影响。而机构持股对银行财务绩效没有影响。风险管理作为中介变量可以影响管理层持股与银行财务绩效之间的关系以及独立董事比例与银行财务绩效之间的关系。然而,风险管理不能影响机构持股与银行财务绩效之间的关系。
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引用次数: 0
How Workload, Compensation and Work Stress Influence on the Performance of PT Airo Maha Kerinci’s Employees 工作量、薪酬和工作压力对PT Airo Maha Kerinci员工绩效的影响
Pub Date : 2023-02-06 DOI: 10.35384/jime.v13i1.358
Masruroh Masruroh, Charles Charles
The purpose of this study was to determine the effect of workload, compensation, work stress on employee performance. The object of research is all employees of PT. Airo Maha Kerinci. Data collection techniques by distributing questionnaires to all employees of PT. Airo Maha Kerinci as many as 110 respondents and direct observation to the company. Method of data analysis using simple linear regression analysis and multiple linear regression analysis using IBM SPSS 22. The results showed that the workload has a nega-tive and significant effect on employee performance, compensation has a positive and significant effect on employee performance, while work stress has a negative and significant effect on employee performance. However, simultaneously workload, compensation, and work stress affect employee performance. The im-plications of the result are work load and work stress need to be improved so that passion for work and en-joyment of work are maintained amidst high workload.
本研究的目的是确定工作量,薪酬,工作压力对员工绩效的影响。研究对象是PT. Airo Maha Kerinci的所有员工。数据收集技术通过向PT. Airo Maha Kerinci的所有员工分发调查问卷,多达110名受访者,并直接观察到公司。数据分析方法采用简单线性回归分析和多元线性回归分析,使用IBM SPSS 22。结果表明,工作量对员工绩效有负向显著影响,薪酬对员工绩效有正向显著影响,工作压力对员工绩效有负向显著影响。然而,工作量、薪酬和工作压力同时影响员工的绩效。结果表明,工作负荷和工作压力需要改善,以便在高工作量中保持工作热情和工作乐趣。
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引用次数: 1
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