Rapid global competition, ease of entry and exit of products from abroad to Indonesia, can be a threat to Indonesia. One of the strategies that company can do to compete with foreign products is by global brand-ing strategy. One of the Indonesian products that using this strategy is The Executive. The purpose of this research is to know the consumer's buying interest to the men’s product of The Executive through variable perceived product quality. This research is quantitative descriptive research. This research used survey method and questionnaire for data retrieval. The sample of this study are the prospective buyers of men’s product of The Executive who know the product but has never bought the product. Respondents were se-lected based on purposive sampling technique with 112 respondents and using Structural Equation Model-ing (SEM) as data analysis technique. Result of this research revealed that: 1. Global branding does not related to purchase intention 2. Global branding is positively related with perceived product quality 3. Per-ceived product quality is positively related with purchase intention.
{"title":"Analysis of The Influence of Global Branding on Purchase Intention Through Per-ceived Product Quality (Study on The Executive Men's Clothing Products)","authors":"S. Fatimah, Wasi Bagasworo","doi":"10.35384/jime.v13i2.283","DOIUrl":"https://doi.org/10.35384/jime.v13i2.283","url":null,"abstract":"Rapid global competition, ease of entry and exit of products from abroad to Indonesia, can be a threat to Indonesia. One of the strategies that company can do to compete with foreign products is by global brand-ing strategy. One of the Indonesian products that using this strategy is The Executive. The purpose of this research is to know the consumer's buying interest to the men’s product of The Executive through variable perceived product quality. This research is quantitative descriptive research. This research used survey method and questionnaire for data retrieval. The sample of this study are the prospective buyers of men’s product of The Executive who know the product but has never bought the product. Respondents were se-lected based on purposive sampling technique with 112 respondents and using Structural Equation Model-ing (SEM) as data analysis technique. Result of this research revealed that: 1. Global branding does not related to purchase intention 2. Global branding is positively related with perceived product quality 3. Per-ceived product quality is positively related with purchase intention.","PeriodicalId":325930,"journal":{"name":"Jurnal Ilmu Manajemen & Ekonomika","volume":"29 2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122734649","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purpose of this study was to find out the impact of knowledge sharing, learning organization and work life balance toward employee performance. This study was associative research and using quantitative method. The population in this study was the employees of palm oil industry, in which 110 of them are re-spondents and sample was taken by using simple random sampling. The data was collected through ques-tionnaire between July-December 2020 and we did validity test, reliability test, and classic assumption test before being analyzed by using multiple regression analysis. The result shows that knowledge sharing, learning organization and work life balance has significant impact, partially and simultaneously, toward employee performance. Managerial implication of this study was asking employees to be more proactive in doing task or project and also making collaborative job in order to make employee cooperate with their coworker well.
{"title":"Palm Oil Employee Performance: Are Knowledge Sharing, Learning Organization, And Work-Life Balance The Issues?","authors":"Enny Noegraheni Hindarwati, Tinjung Desy Nursanti, Laksmi Sito Dwi Irvianti, Kevin Kevin, Masruroh Masruroh","doi":"10.35384/jime.v14i2.275","DOIUrl":"https://doi.org/10.35384/jime.v14i2.275","url":null,"abstract":"The purpose of this study was to find out the impact of knowledge sharing, learning organization and work life balance toward employee performance. This study was associative research and using quantitative method. The population in this study was the employees of palm oil industry, in which 110 of them are re-spondents and sample was taken by using simple random sampling. The data was collected through ques-tionnaire between July-December 2020 and we did validity test, reliability test, and classic assumption test before being analyzed by using multiple regression analysis. The result shows that knowledge sharing, learning organization and work life balance has significant impact, partially and simultaneously, toward employee performance. Managerial implication of this study was asking employees to be more proactive in doing task or project and also making collaborative job in order to make employee cooperate with their coworker well.","PeriodicalId":325930,"journal":{"name":"Jurnal Ilmu Manajemen & Ekonomika","volume":"53 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115996651","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aimed to investigate Personal Brand Trust in Famous Entrepreneurs in DKI Jakarta and its im-pact to Brand Awareness, Perceived Quality, Brand Loyalty and Overall Brand Equity. By Quantitatif Analysis through a questionnaire, the sample in this study were taken by using the data collection method called random sampling. The number of samples that used were 159 respondents. The data obtained were analyzed by using PLS analysis technique (Partial Least Square) through the PLS software. The results showed that Personal Brand Trust directly and positively related to Brand Awareness, Brand Loyalty and Perceived Quality. Furthermore, Brand Awareness & Brand Loyalty has positive effect on Overall Brand Equity.The result of this research also shows that Perceived Quality does not have a positive effect on Overall Brand Equity.
{"title":"The Influence of Personal Brand Trust on Community Leaders Who Are Also Entre-preneurs in DKI Jakarta on Overall Brand Equity","authors":"Riyandi Riyandi, Nuri Wulandari","doi":"10.35384/jime.v14i2.278","DOIUrl":"https://doi.org/10.35384/jime.v14i2.278","url":null,"abstract":"This study aimed to investigate Personal Brand Trust in Famous Entrepreneurs in DKI Jakarta and its im-pact to Brand Awareness, Perceived Quality, Brand Loyalty and Overall Brand Equity. By Quantitatif Analysis through a questionnaire, the sample in this study were taken by using the data collection method called random sampling. The number of samples that used were 159 respondents. The data obtained were analyzed by using PLS analysis technique (Partial Least Square) through the PLS software. The results showed that Personal Brand Trust directly and positively related to Brand Awareness, Brand Loyalty and Perceived Quality. Furthermore, Brand Awareness & Brand Loyalty has positive effect on Overall Brand Equity.The result of this research also shows that Perceived Quality does not have a positive effect on Overall Brand Equity.","PeriodicalId":325930,"journal":{"name":"Jurnal Ilmu Manajemen & Ekonomika","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129722983","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research aim to know the effect of financial literacy, investment experience, and risk tolerance on in-vestment decisions of student who are members of the investment Gallery in Jakarta Selatan, aims to deter-mine whether student know financial literacy well and to find out what factors influence student in choos-ing investment decision on stock market. There are 101 samples that meet criteria in this study. The analy-sis in this study used validity, reliability, classic assumption test, and multiple linear regression. As a re-sult, financial literacy has no influence on investment decisions, but risk tolerance and investment experi-ence that can influence investment decisions. The implication of this research is that in supporting stock investment decisions in students of The Investment Gallery in South Jakarta can be done by improving the investment experience for students.
{"title":"Investment Experience And Risk Tolerance Affect Investment Decision During Pan-demi Covid 19 in Indonesia (Case Study of Investment Gallery Students in South Ja-karta)","authors":"Ossi Ferli, Cindy Triyas Ambarwati, Mutiara Mutiara","doi":"10.35384/jime.v14i2.276","DOIUrl":"https://doi.org/10.35384/jime.v14i2.276","url":null,"abstract":"This research aim to know the effect of financial literacy, investment experience, and risk tolerance on in-vestment decisions of student who are members of the investment Gallery in Jakarta Selatan, aims to deter-mine whether student know financial literacy well and to find out what factors influence student in choos-ing investment decision on stock market. There are 101 samples that meet criteria in this study. The analy-sis in this study used validity, reliability, classic assumption test, and multiple linear regression. As a re-sult, financial literacy has no influence on investment decisions, but risk tolerance and investment experi-ence that can influence investment decisions. The implication of this research is that in supporting stock investment decisions in students of The Investment Gallery in South Jakarta can be done by improving the investment experience for students.","PeriodicalId":325930,"journal":{"name":"Jurnal Ilmu Manajemen & Ekonomika","volume":"372 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122345858","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
TikTok has gaining popularity in Indonesia recently and many of the businesses in Indonesia use this platform to communicate their value proposition. Hence, the previous studies about Technology of Acceptance Model has been tested in many settings, but still limited to this effectiveness of the platform especially the campaign of ForYouPage (FYP) for business contents in Indonesia. Some evident shows that in some business contents, customers find it low engagement and interaction between company and users. Therefore, In order to test the effectiveness of FYP business content in Indonesia, we applied purchase intention from users in the perspectives of perceived usefulness and perceived playfulness. The questionnaires have been distributed to 100 TikTok users all over Indonesia. The method of analysis is SEM-PLS with SmartPLS v3.27 to test the hypotheses. The results show that perceived usefulness and perceived playfulness are significant to increase purchase intention of FYP business contents. This study recommends the business entities to explore more about the short video contents to be more engaging, entertaining, eye-catching, and educating to create more purchase intention among users of FYP business contents.
{"title":"How Effective is FYP (ForYouPage) Campaign for Business Contents on in Indonesia?","authors":"Adha Faubya Hasanah, L. Nelloh, Sasotya Pratama","doi":"10.35384/jime.v14i2.274","DOIUrl":"https://doi.org/10.35384/jime.v14i2.274","url":null,"abstract":"TikTok has gaining popularity in Indonesia recently and many of the businesses in Indonesia use this platform to communicate their value proposition. Hence, the previous studies about Technology of Acceptance Model has been tested in many settings, but still limited to this effectiveness of the platform especially the campaign of ForYouPage (FYP) for business contents in Indonesia. Some evident shows that in some business contents, customers find it low engagement and interaction between company and users. Therefore, In order to test the effectiveness of FYP business content in Indonesia, we applied purchase intention from users in the perspectives of perceived usefulness and perceived playfulness. The questionnaires have been distributed to 100 TikTok users all over Indonesia. The method of analysis is SEM-PLS with SmartPLS v3.27 to test the hypotheses. The results show that perceived usefulness and perceived playfulness are significant to increase purchase intention of FYP business contents. This study recommends the business entities to explore more about the short video contents to be more engaging, entertaining, eye-catching, and educating to create more purchase intention among users of FYP business contents.","PeriodicalId":325930,"journal":{"name":"Jurnal Ilmu Manajemen & Ekonomika","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131675026","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Japanese restaurants in DKI Jakarta, West Java, Banten Provinces are growing rapidly, preferred by many Indonesians, in line with the existence of halal assurance rules and regulations in Indonesia under the law of UU No.33 Tahun 2014 and the government regulations of PP No.31 Tahun 2019 which provide guar-anteed halal certainty for products and services. There are two types of Japanese restaurants in Indonesia, the one which is certified with the MUI halal logo and the other one which doesn't. The purpose of this research is to know whether there are some influences to the consumer awareness and knowledge, MUI halal logo, and religiosity to its buying decision at Japanese restaurants in three provinces mentioned, and to become lifestyle. Design/Research Methods SEM PLS approach is used to determine the samples car-ried in the test, and elaborate them with descriptive and verification approaches, through explanatory sur-vey to describe the causal relationship between variables. Research results shows that the people of three provinces mentioned, their decision to buy at Japanese restaurants has an obvious significant influence by its religiosity aspect, as well as on the MUI halal logo. Whereas, awareness and knowledge variable have the least result and in-significant influence to the decision to buy that influence the lifestyle. Discussion: It is an urgent situation in Indonesia to speed up the Indonesia halal assurance information dissemination, especially when the law of UU.No.33 Tahun 2014 on 17 October 2019 and PP No.31 Tahun 2019 have been officially enacted, and legal sanctions will soon be implemented.
雅加达DKI、西爪哇、万丹省的日本餐厅发展迅速，受到许多印度尼西亚人的青睐，这符合印度尼西亚根据2014年Tahun第33号法律和2019年Tahun第31号政府法规制定的清真保证规则和法规，为产品和服务提供了保证。在印尼有两种类型的日本餐厅，一种是有MUI清真标志认证的，另一种没有。本研究的目的是了解在上述三省的日本餐厅中，消费者的意识和知识、MUI清真标志和宗教信仰对其购买决策是否有一定的影响，并成为生活方式。设计/研究方法SEM PLS方法用于确定测试中所携带的样本，并用描述性和验证性方法对其进行阐述，通过解释性调查来描述变量之间的因果关系。研究结果表明，上述三个省份的人们在日本餐厅的购买决定受到其宗教信仰方面以及MUI清真标志的显著影响。而意识和知识变量对影响生活方式的购买决策的影响最小，影响不显著。讨论:加快印尼清真保证信息的传播是印尼迫在眉睫的形势，特别是当UU.No.33的法律2019年10月17日Tahun 2014和PP No.31 Tahun 2019已正式颁布，法律制裁将很快实施。
{"title":"Investigating Awareness & Knowledge, Halal Logo and Religiosity Affecting Decision and Lifestyle to Consume Halal Culinary; Case Study of Three Indonesian Regions in Japanese Restaurant","authors":"M. Haque, Detty Hindrati","doi":"10.35384/JIME.V12I1.172","DOIUrl":"https://doi.org/10.35384/JIME.V12I1.172","url":null,"abstract":"Japanese restaurants in DKI Jakarta, West Java, Banten Provinces are growing rapidly, preferred by many Indonesians, in line with the existence of halal assurance rules and regulations in Indonesia under the law of UU No.33 Tahun 2014 and the government regulations of PP No.31 Tahun 2019 which provide guar-anteed halal certainty for products and services. There are two types of Japanese restaurants in Indonesia, the one which is certified with the MUI halal logo and the other one which doesn't. The purpose of this research is to know whether there are some influences to the consumer awareness and knowledge, MUI halal logo, and religiosity to its buying decision at Japanese restaurants in three provinces mentioned, and to become lifestyle. Design/Research Methods SEM PLS approach is used to determine the samples car-ried in the test, and elaborate them with descriptive and verification approaches, through explanatory sur-vey to describe the causal relationship between variables. Research results shows that the people of three provinces mentioned, their decision to buy at Japanese restaurants has an obvious significant influence by its religiosity aspect, as well as on the MUI halal logo. Whereas, awareness and knowledge variable have the least result and in-significant influence to the decision to buy that influence the lifestyle. Discussion: It is an urgent situation in Indonesia to speed up the Indonesia halal assurance information dissemination, especially when the law of UU.No.33 Tahun 2014 on 17 October 2019 and PP No.31 Tahun 2019 have been officially enacted, and legal sanctions will soon be implemented.","PeriodicalId":325930,"journal":{"name":"Jurnal Ilmu Manajemen & Ekonomika","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-05-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134245144","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Technology has changed the way people manage both their work and other areas of life.The study analyz-ing the pressure of new technology on the careers of young students from the perspective of career theory. To achieve the objectives of this study, the authors consider the perspective that suggest dividing career theory between traditional and non-traditional. The study involved 111 respondents. The result showed that the variable Self Identity, Perception Competence and Interpersonal Relations together influence the Pres-sure of new technology in a career.
{"title":"Nontraditional Career in Understanding Workers with New Technology","authors":"Meta Andriani","doi":"10.35384/jime.v12i1.150","DOIUrl":"https://doi.org/10.35384/jime.v12i1.150","url":null,"abstract":"Technology has changed the way people manage both their work and other areas of life.The study analyz-ing the pressure of new technology on the careers of young students from the perspective of career theory. To achieve the objectives of this study, the authors consider the perspective that suggest dividing career theory between traditional and non-traditional. The study involved 111 respondents. The result showed that the variable Self Identity, Perception Competence and Interpersonal Relations together influence the Pres-sure of new technology in a career.","PeriodicalId":325930,"journal":{"name":"Jurnal Ilmu Manajemen & Ekonomika","volume":"338 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-05-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131494162","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purpose of this paper is to analyze and discuss what is missing in cash waqf interest of Indonesian Muslim society. The study reveals several factors that affect less of cash waqf revenue including lack of information, less knowledge and media promotions factors. The paper outlines some of the communication pattern (promotion) that should be manifested in a waqf fund manager, particularly BWI such as being more proactive, approaching society through Islamic lecture, and do more advertisement. Finally, the paper highlights some of the communication issues that seem to be common between managing cash waqf and other business organizations such as marketing communication, promoting waqf fund manager GCGs, identifying potential waqif, or do more advertising. Descriptive, analytical, and qualitative analyses are used as methodology. The paper provides insights into management of cash waqf for Waqf boards or waqf fund managers and volunteers, enabling them to work more effectively to reach the target of cash waqf revenue by evaluating their communication pattern
{"title":"Cash Waqf Fundrising: The Glaring Gap in Marketing Communication Practice of BWI (Indonesian Waqf Board)","authors":"Anna Sardiana","doi":"10.35384/JIME.V11I2.146","DOIUrl":"https://doi.org/10.35384/JIME.V11I2.146","url":null,"abstract":"The purpose of this paper is to analyze and discuss what is missing in cash waqf interest of Indonesian Muslim society. The study reveals several factors that affect less of cash waqf revenue including lack of information, less knowledge and media promotions factors. The paper outlines some of the communication pattern (promotion) that should be manifested in a waqf fund manager, particularly BWI such as being more proactive, approaching society through Islamic lecture, and do more advertisement. Finally, the paper highlights some of the communication issues that seem to be common between managing cash waqf and other business organizations such as marketing communication, promoting waqf fund manager GCGs, identifying potential waqif, or do more advertising. Descriptive, analytical, and qualitative analyses are used as methodology. The paper provides insights into management of cash waqf for Waqf boards or waqf fund managers and volunteers, enabling them to work more effectively to reach the target of cash waqf revenue by evaluating their communication pattern","PeriodicalId":325930,"journal":{"name":"Jurnal Ilmu Manajemen & Ekonomika","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-02-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130158391","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to test, analyze, and conclude the influence of Return on Equity (ROE), Debt to Equity Ratio (DER), Inflation, and Exchange Rates on the Company's Stock Prices which included in the LQ-45 index. This research was conducted during 2013-2017. The type data in this study is secondary data which is a collection of data obtained on Indonesia Stock Exchange and Bank Indonesia website. The selection of data samples using purposive sampling method and the result shows sample of 19 company stock which included in the LQ-45 index for 5 consecutive years (2013-2017). The analysis technique used in this study is panel data modeling (multiple linear regression analysis) with EViews analysis tool version 9. The re-sults show that the ROE variable has a significant positive effect, the DER variable has a negative and sig-nificant influence, and the exchange rate has a positive and significant effect on the LQ-45 Share Price dur-ing 2013 - 2017.Keywords: Return to Equity, Debt to Equity Ratio, Exchange Rate, Stock Price
{"title":"Analysis the Influence of ROE, DER, Inflation and Exchange Rate on LQ45 Company Price 2013-2017 Period","authors":"Gilang Oktario Wicaksana, Antyo Pracoyo","doi":"10.35384/JIME.V11I2.145","DOIUrl":"https://doi.org/10.35384/JIME.V11I2.145","url":null,"abstract":"This study aims to test, analyze, and conclude the influence of Return on Equity (ROE), Debt to Equity Ratio (DER), Inflation, and Exchange Rates on the Company's Stock Prices which included in the LQ-45 index. This research was conducted during 2013-2017. The type data in this study is secondary data which is a collection of data obtained on Indonesia Stock Exchange and Bank Indonesia website. The selection of data samples using purposive sampling method and the result shows sample of 19 company stock which included in the LQ-45 index for 5 consecutive years (2013-2017). The analysis technique used in this study is panel data modeling (multiple linear regression analysis) with EViews analysis tool version 9. The re-sults show that the ROE variable has a significant positive effect, the DER variable has a negative and sig-nificant influence, and the exchange rate has a positive and significant effect on the LQ-45 Share Price dur-ing 2013 - 2017.Keywords: Return to Equity, Debt to Equity Ratio, Exchange Rate, Stock Price","PeriodicalId":325930,"journal":{"name":"Jurnal Ilmu Manajemen & Ekonomika","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-02-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131093490","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Tenun Ikat NTT as traditional apparel hasn't attracted the youth market yet especially millennial genera-tion. The millennial generation is a potential market that profitable for Tenun Ikat NTT industry. This re-search tries to answer the questions about attitude and repurchase intention of the millennial generation to buy Tenun Ikat NTT. The author predicts positive attitude and positive norm subjective effect repurchase intention of millennial generation toward Tenun Ikat NTT. This research uses a non-random sampling method (convenience sampling) in order to collect data. One hundred ten young people in Kupang were used as respondents (born in 1982-2000). Data were collected using a questionnaire (google form). This study uses SEM analyze to test the data. The result suggested model fully conforms to theory reasoned ac-tion, attitude and subjective norm had effect toward repurchase intention, fashion involvement and product personality had an effect toward attitude. The study result could be taken to count any policies that link all of the characteristics used in this study.
{"title":"Millennial Generation Purchasing Behavior in Kupang: Tenun Ikat NTT","authors":"M. A. Amaral","doi":"10.35384/JIME.V11I2.144","DOIUrl":"https://doi.org/10.35384/JIME.V11I2.144","url":null,"abstract":"Tenun Ikat NTT as traditional apparel hasn't attracted the youth market yet especially millennial genera-tion. The millennial generation is a potential market that profitable for Tenun Ikat NTT industry. This re-search tries to answer the questions about attitude and repurchase intention of the millennial generation to buy Tenun Ikat NTT. The author predicts positive attitude and positive norm subjective effect repurchase intention of millennial generation toward Tenun Ikat NTT. This research uses a non-random sampling method (convenience sampling) in order to collect data. One hundred ten young people in Kupang were used as respondents (born in 1982-2000). Data were collected using a questionnaire (google form). This study uses SEM analyze to test the data. The result suggested model fully conforms to theory reasoned ac-tion, attitude and subjective norm had effect toward repurchase intention, fashion involvement and product personality had an effect toward attitude. The study result could be taken to count any policies that link all of the characteristics used in this study.","PeriodicalId":325930,"journal":{"name":"Jurnal Ilmu Manajemen & Ekonomika","volume":"115 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-02-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123959208","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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