Pub Date : 2023-07-08DOI: 10.33884/jimupb.v11i2.7231
Alfonsius Alfonsius
One of the impacts of the Covid-19 pandemic is the sluggishness of the business and economic world. Therefore, marketers or business actors need to find alternative solutions to market goods or services to consumers. This research aims to examine the potential of digital marketing so that business people can use it to survive. The research method used in this study is qualitative with a descriptive approach. The Covid-19 pandemic has required business actors to shift their marketing, promotion, and transaction strategies from traditional to digital. The results of this study recommend entrepreneurs develop digital marketing as a very effective option for reaching their target consumers.
{"title":"DIGITAL MARKETING POTENTIAL IN INDONESIA","authors":"Alfonsius Alfonsius","doi":"10.33884/jimupb.v11i2.7231","DOIUrl":"https://doi.org/10.33884/jimupb.v11i2.7231","url":null,"abstract":"One of the impacts of the Covid-19 pandemic is the sluggishness of the business and economic world. Therefore, marketers or business actors need to find alternative solutions to market goods or services to consumers. This research aims to examine the potential of digital marketing so that business people can use it to survive. The research method used in this study is qualitative with a descriptive approach. The Covid-19 pandemic has required business actors to shift their marketing, promotion, and transaction strategies from traditional to digital. The results of this study recommend entrepreneurs develop digital marketing as a very effective option for reaching their target consumers.","PeriodicalId":326664,"journal":{"name":"JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-07-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139361435","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-08DOI: 10.33884/jimupb.v11i2.7344
H. Herman, S. Suyono
Small and Medium Enterprises certainly want their businesses to make a profit so that business actors can continue to run their business activities. The success of a business is certainly inseparable from the Competitive Advantage possessed by the business. Small and medium enterprises certainly have a major contribution to the rolling of the wheels of a country's economy, not only because small and medium enterprises are seeds that enable the growth of large businesses, but also because small and medium enterprises provide certain services for the community which for large businesses are considered less efficient in cost. The object of this research is Small and Medium Enterprises located in the city of Batam. Data collection techniques in this study are using the help of questionnaire distribution, conducting direct interviews with small and medium enterprises as respondents. The results of the study stated that market orientation has a significant effect on competitive advantage, product quality has a significant effect on competitive advantage, market orientation and product quality simultaneously have a significant effect on competitive advantage
{"title":"The Role of Market Orientation and Product Quality on Competitive Advantage in Micro, Small and Medium Enterprises in Batam City","authors":"H. Herman, S. Suyono","doi":"10.33884/jimupb.v11i2.7344","DOIUrl":"https://doi.org/10.33884/jimupb.v11i2.7344","url":null,"abstract":"Small and Medium Enterprises certainly want their businesses to make a profit so that business actors can continue to run their business activities. The success of a business is certainly inseparable from the Competitive Advantage possessed by the business. Small and medium enterprises certainly have a major contribution to the rolling of the wheels of a country's economy, not only because small and medium enterprises are seeds that enable the growth of large businesses, but also because small and medium enterprises provide certain services for the community which for large businesses are considered less efficient in cost. The object of this research is Small and Medium Enterprises located in the city of Batam. Data collection techniques in this study are using the help of questionnaire distribution, conducting direct interviews with small and medium enterprises as respondents. The results of the study stated that market orientation has a significant effect on competitive advantage, product quality has a significant effect on competitive advantage, market orientation and product quality simultaneously have a significant effect on competitive advantage","PeriodicalId":326664,"journal":{"name":"JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-07-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123610020","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-19DOI: 10.33884/jimupb.v11i1.6682
Ronald Wangdra, S. Effendi
This research aims to determine the impact of inventory turnover and liquidity on the earnings of PT Sgeede Solusi Teknologi from 2018 to 2022. The R Square test results of this study show that 20.8% of the profit can be explained by inventory turnover and liquidity variables, while the remaining 29.2% is explained by other variables not found in the study. The results of the t-test showed that the number of inventories - that < -table or -2.299 < -2.002 and 0.025 < 0.05 significant level, which means that partial inventory turnover has a significant negative effect on profit. Similarly, with the results of t-test of liquidity variable which is 3.159 and significant level of 0.001 <0.05. It means that inventory turnover has a significant negative effect on profit.
{"title":"EFFECT OF INVENTORY TURNOVER AND LIQUIDITY ON PROFIT IN PT SGEEDE SOLUSI TEKNOLOGI DECLINED CURRENTLY IN THE DECLINED STAGE","authors":"Ronald Wangdra, S. Effendi","doi":"10.33884/jimupb.v11i1.6682","DOIUrl":"https://doi.org/10.33884/jimupb.v11i1.6682","url":null,"abstract":"This research aims to determine the impact of inventory turnover and liquidity on the earnings of PT Sgeede Solusi Teknologi from 2018 to 2022. The R Square test results of this study show that 20.8% of the profit can be explained by inventory turnover and liquidity variables, while the remaining 29.2% is explained by other variables not found in the study. The results of the t-test showed that the number of inventories - that < -table or -2.299 < -2.002 and 0.025 < 0.05 significant level, which means that partial inventory turnover has a significant negative effect on profit. Similarly, with the results of t-test of liquidity variable which is 3.159 and significant level of 0.001 <0.05. It means that inventory turnover has a significant negative effect on profit.","PeriodicalId":326664,"journal":{"name":"JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127841396","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-11DOI: 10.33884/jimupb.v11i1.6630
Sunarto Wage, Wasiman Wasiman, R. Rahmat, S. Effendi, N. Mardika
This study aims to investigate and analyze the impact of Regional Primary Income (PAD) and balance funds on the regional expenditure of the provincial government of Riau Islands for the period 2009 - 2021, so there are 13 data obtained from the Central Bureau of Statistics (BPS). in the province of Riau Islands. The data analysis technique used in this study is multiple linear regression analysis. Based on the results of the simultaneous hypothesis testing that the Regional Initial Income (PAD) and balance funds together have no effect on the regional expenditure of the provincial government of Riau Islands, with a coefficient of determination test result of 43%.
{"title":"THE IMPACT OF REGIONAL ORIGIN INCOME AND ACCOUNTED FUNDS ON THE REGIONAL EXPENDITURE OF THE GOVERNMENT OF THE RIAU ARCHIPELAGO PROVINCE","authors":"Sunarto Wage, Wasiman Wasiman, R. Rahmat, S. Effendi, N. Mardika","doi":"10.33884/jimupb.v11i1.6630","DOIUrl":"https://doi.org/10.33884/jimupb.v11i1.6630","url":null,"abstract":"This study aims to investigate and analyze the impact of Regional Primary Income (PAD) and balance funds on the regional expenditure of the provincial government of Riau Islands for the period 2009 - 2021, so there are 13 data obtained from the Central Bureau of Statistics (BPS). in the province of Riau Islands. The data analysis technique used in this study is multiple linear regression analysis. Based on the results of the simultaneous hypothesis testing that the Regional Initial Income (PAD) and balance funds together have no effect on the regional expenditure of the provincial government of Riau Islands, with a coefficient of determination test result of 43%.","PeriodicalId":326664,"journal":{"name":"JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116278739","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-20DOI: 10.33884/jimupb.v10i2.5613
Sunarto Wage, Nanda Harry Mardika
This study's goal is to ascertain the impact of The goal of this study is to identify the factors that affect auditor turnover, including auditor opinion, financial distress, client business growth, and KAP size. The LQ 45 index businesses listed on the Indonesian Stock Exchange for the years 2018 through 2021 made up the study's population. 15 businesses were chosen as a sample using the purposive sampling method. Using Software Reviews, analyze survey data using multiple linear regression analysis 9. The findings of this study indicate that auditors' ability to move firms is influenced by audit opinion and margin size. At the same time, the turnover of auditors is unaffected by client firm development and financial difficulty.
{"title":"ANALYSIS OF FACTORS AFFECTING AUDITOR SWITCHING IN INDONESIA","authors":"Sunarto Wage, Nanda Harry Mardika","doi":"10.33884/jimupb.v10i2.5613","DOIUrl":"https://doi.org/10.33884/jimupb.v10i2.5613","url":null,"abstract":"This study's goal is to ascertain the impact of The goal of this study is to identify the factors that affect auditor turnover, including auditor opinion, financial distress, client business growth, and KAP size. The LQ 45 index businesses listed on the Indonesian Stock Exchange for the years 2018 through 2021 made up the study's population. 15 businesses were chosen as a sample using the purposive sampling method. Using Software Reviews, analyze survey data using multiple linear regression analysis 9. The findings of this study indicate that auditors' ability to move firms is influenced by audit opinion and margin size. At the same time, the turnover of auditors is unaffected by client firm development and financial difficulty.","PeriodicalId":326664,"journal":{"name":"JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-07-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122742856","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-16DOI: 10.33884/jimupb.v10i2.5567
Eka Travilta Oktaria, Siti Nur Arifa
This investigation intends to examine the impact of Return On Assets (ROA), Return On Equity (ROE) and Earnings Per Share (EPS) on stock costs in food and refreshment organizations recorded on the Indonesia Stock Exchange (IDX) in 2016-2020. The example choice utilized purposive testing technique, to acquire 11 organizations with 5 periods. The information investigation procedure utilized the traditional supposition test, different straight relapse test, the coefficient of assurance test (R2) and speculation testing to decide the impact of the free factor on the reliant variable. The outcomes showed that (1) the various straight relapse condition Y = 5.858 + 0.018 (X1) + 0.071 (X2) + 0.003 (X3) + e. (2) The worth of the coefficient of assurance (R2) is 0.469. (3) Simultaneously Return On Assets (ROA), Return On Equity (ROE) and Earnings Per Share (EPS) affect stock costs. (4) Partially Return On Assets (ROA) has no impact on stock costs, while Return On Equity (ROE) and Earnings Per Share (EPS) to some extent influence stock costs. Keywords: Return On Assets, Return On Equity, Earnings Per Share And Stock Price
{"title":"THE EFFECT OF RETURN ON ASSETS (ROA), RETURN ON EQUITY (ROE) AND EARNINGS PER SHARE (EPS) ON STOCK PRICES IN FOOD AND BEVERAGE COMPANIES LISTED ON THE INDONESIA STOCK EXCHANGE 2016-2020","authors":"Eka Travilta Oktaria, Siti Nur Arifa","doi":"10.33884/jimupb.v10i2.5567","DOIUrl":"https://doi.org/10.33884/jimupb.v10i2.5567","url":null,"abstract":"This investigation intends to examine the impact of Return On Assets (ROA), Return On Equity (ROE) and Earnings Per Share (EPS) on stock costs in food and refreshment organizations recorded on the Indonesia Stock Exchange (IDX) in 2016-2020. The example choice utilized purposive testing technique, to acquire 11 organizations with 5 periods. The information investigation procedure utilized the traditional supposition test, different straight relapse test, the coefficient of assurance test (R2) and speculation testing to decide the impact of the free factor on the reliant variable. The outcomes showed that (1) the various straight relapse condition Y = 5.858 + 0.018 (X1) + 0.071 (X2) + 0.003 (X3) + e. (2) The worth of the coefficient of assurance (R2) is 0.469. (3) Simultaneously Return On Assets (ROA), Return On Equity (ROE) and Earnings Per Share (EPS) affect stock costs. (4) Partially Return On Assets (ROA) has no impact on stock costs, while Return On Equity (ROE) and Earnings Per Share (EPS) to some extent influence stock costs. \u0000Keywords: Return On Assets, Return On Equity, Earnings Per Share And Stock Price","PeriodicalId":326664,"journal":{"name":"JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-07-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116112416","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-14DOI: 10.33884/jimupb.v10i2.5605
Ronald Wangdra
The purpose of this study is to find answers about the level of Entertainment Tax Retribution collection in Batam City and its contribution to local tax revenue. This research uses a descriptive analysis method, focusing on Batam City. The sampling technique used is non-probability sampling, that is, the technique of determining the sample using certain considerations or using financial statements for the years 2017-2021. The results of hypothesis testing using multiple regression analysis methods show that the Entertainment Tax Retribution collection and payment performance of Batam City Dispenda has a significant impact on Locally-generated revenue. Although partial Effectiveness of Tax Collection in Batam City Dispenda has a significant relationship with the initial income of the region, however
{"title":"ANALYSIS OF THE EFFECTIVENESS OF TAX COLLECTION AND ENTERTAINMENT TAX RETRIBUTION ON LOCALLY-GENERATED REVENUE IN BATAM CITY","authors":"Ronald Wangdra","doi":"10.33884/jimupb.v10i2.5605","DOIUrl":"https://doi.org/10.33884/jimupb.v10i2.5605","url":null,"abstract":"The purpose of this study is to find answers about the level of Entertainment Tax Retribution collection in Batam City and its contribution to local tax revenue. This research uses a descriptive analysis method, focusing on Batam City. The sampling technique used is non-probability sampling, that is, the technique of determining the sample using certain considerations or using financial statements for the years 2017-2021. The results of hypothesis testing using multiple regression analysis methods show that the Entertainment Tax Retribution collection and payment performance of Batam City Dispenda has a significant impact on Locally-generated revenue. Although partial Effectiveness of Tax Collection in Batam City Dispenda has a significant relationship with the initial income of the region, however","PeriodicalId":326664,"journal":{"name":"JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-07-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126523073","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-29DOI: 10.33884/jimupb.v10i1.5415
Dwi Budi Srisulistiowati, Sri Rejeki
In general, it is said to be healthy with banks in carrying out some of their functions well by carrying out various policies, especially monetary policy. The level of banking soundness shows the guarantee of the security of the customer's budget stored in the bank. When banking regulations have to assess the Banking Soundness Level using the securities approach (Risk based Banking Rating) as stated in Article 2 paragraph (3), regarding the scope of value on several elements with a risk profile, Good Corporate Governance (GCG) , Earnings (Profitability), Capital (Budget). The observation method used is descriptive analysis. This observation aims to see the level of banking soundness at Bank Sinarmas. Observations by taking secondary data obtained from the financial statements of Bank Sinarmas for 2016-2020 which are available on the website https://www.perbankansinarmas.com/id/. Sinarmas has to make efficiency in terms of spending on business operating costs seen from the high BOPO ratio. Even Bank Sinarmas has to follow up on the settlement of non-performing loans, seen from the fluctuations in the value of the NPL which has been unstable for several years.
{"title":"SINARMAS BANK HEALTH LEVEL ANALYSIS YEAR 2016-2020 USING THE RGEC METHOD","authors":"Dwi Budi Srisulistiowati, Sri Rejeki","doi":"10.33884/jimupb.v10i1.5415","DOIUrl":"https://doi.org/10.33884/jimupb.v10i1.5415","url":null,"abstract":"In general, it is said to be healthy with banks in carrying out some of their functions well by carrying out various policies, especially monetary policy. The level of banking soundness shows the guarantee of the security of the customer's budget stored in the bank. When banking regulations have to assess the Banking Soundness Level using the securities approach (Risk based Banking Rating) as stated in Article 2 paragraph (3), regarding the scope of value on several elements with a risk profile, Good Corporate Governance (GCG) , Earnings (Profitability), Capital (Budget). The observation method used is descriptive analysis. This observation aims to see the level of banking soundness at Bank Sinarmas. Observations by taking secondary data obtained from the financial statements of Bank Sinarmas for 2016-2020 which are available on the website https://www.perbankansinarmas.com/id/. Sinarmas has to make efficiency in terms of spending on business operating costs seen from the high BOPO ratio. Even Bank Sinarmas has to follow up on the settlement of non-performing loans, seen from the fluctuations in the value of the NPL which has been unstable for several years. \u0000 ","PeriodicalId":326664,"journal":{"name":"JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-01-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130474759","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-13DOI: 10.33884/jimupb.v10i1.4763
Nora Pitri Nainggolan, Jontro Simanjuntak
This research aims to find out the influence of CRM, trust and user value on the satisfaction of online transportation users partially and simultaneously on gojek online transportation users in Batam City. The instrument used in the study to collect data was a questionnaire with a total of 394 respondents. Using validity tests and reliability tests to test data quality, multiple linear regression analysis and determination coefficient (R2) testing are used to test their effects, while t tests and F tests to test hypotheses using the help of SPSS version 25. Results from the adjusted determination coefficient (R2) test showed that CRM, trust and user value had a 12% effect on user satisfaction. While CRM (X1) affects 14.7% on user satisfaction, trust (X2) affects 19.3% on user satisfaction, and user value (X3) affects 31% of satisfaction.
本研究旨在找出客户关系管理、信任和用户价值对在线交通用户满意度的部分影响和对巴淡市gojek在线交通用户满意度的同时影响。研究中使用的收集数据的工具是问卷调查，共有394名受访者。使用效度检验和信度检验检验数据质量，使用多元线性回归分析和决定系数(R2)检验检验其效果，使用SPSS version 25检验t检验和F检验假设。调整后的决定系数(R2)检验结果显示，客户关系管理、信任和用户价值对用户满意度有12%的影响。CRM (X1)对用户满意度的影响为14.7%，信任(X2)对用户满意度的影响为19.3%，用户价值(X3)对用户满意度的影响为31%。
{"title":"ANALYSIS FACTORS AFFECTING ON USERS SATISFACTION OF GOJEK ONLINE TRANSPORTATION IN BATAM CITY","authors":"Nora Pitri Nainggolan, Jontro Simanjuntak","doi":"10.33884/jimupb.v10i1.4763","DOIUrl":"https://doi.org/10.33884/jimupb.v10i1.4763","url":null,"abstract":"This research aims to find out the influence of CRM, trust and user value on the satisfaction of online transportation users partially and simultaneously on gojek online transportation users in Batam City. The instrument used in the study to collect data was a questionnaire with a total of 394 respondents. Using validity tests and reliability tests to test data quality, multiple linear regression analysis and determination coefficient (R2) testing are used to test their effects, while t tests and F tests to test hypotheses using the help of SPSS version 25. Results from the adjusted determination coefficient (R2) test showed that CRM, trust and user value had a 12% effect on user satisfaction. While CRM (X1) affects 14.7% on user satisfaction, trust (X2) affects 19.3% on user satisfaction, and user value (X3) affects 31% of satisfaction. \u0000 ","PeriodicalId":326664,"journal":{"name":"JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-01-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116020180","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-12DOI: 10.33884/jimupb.v10i1.4659
N. Mardika
This study aims to determine the factors that influence customer retention in CGV. Total of respondents were used in this study were 96 respondents by using purposive sampling technique. The data processing technique used descriptive analysis and multiple linear regression analysis which was processed by using SPSS program. The results showed that customer retention was proven to be positively and significantly influenced by service quality and location. The calculated t value for the service quality variable (X1) -0.747 with a significance value of 0.457 and the t count for the location variable (X2) 4.315 with a significance value of 0.000. The results of the Anova table show that the calculated F value is 14,780 with a significance value of 0.000. The conclusions of this study are (1) service quality has a negative and insignificant effect on customer retention , (2) location has a positive and significant effect on customer retention , and (3) service quality and location simultaneously have a positive and significant effect on customer retention.
{"title":"FACTORS AFFECTING CUSTOMER RETENTION IN BATAM HARBOUR BAY CGV CINEMAS","authors":"N. Mardika","doi":"10.33884/jimupb.v10i1.4659","DOIUrl":"https://doi.org/10.33884/jimupb.v10i1.4659","url":null,"abstract":"This study aims to determine the factors that influence customer retention in CGV. Total of respondents were used in this study were 96 respondents by using purposive sampling technique. The data processing technique used descriptive analysis and multiple linear regression analysis which was processed by using SPSS program. The results showed that customer retention was proven to be positively and significantly influenced by service quality and location. The calculated t value for the service quality variable (X1) -0.747 with a significance value of 0.457 and the t count for the location variable (X2) 4.315 with a significance value of 0.000. The results of the Anova table show that the calculated F value is 14,780 with a significance value of 0.000. The conclusions of this study are (1) service quality has a negative and insignificant effect on customer retention , (2) location has a positive and significant effect on customer retention , and (3) service quality and location simultaneously have a positive and significant effect on customer retention.","PeriodicalId":326664,"journal":{"name":"JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-01-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126923870","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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