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Reflections on the Development of Tourism Performing Arts in the New Media Environment 新媒体环境下旅游表演艺术发展的思考
Pub Date : 1900-01-01 DOI: 10.23977/tmte.2023.060105
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引用次数: 0
Exploratory Study on the Consumption Motives of Generation Z Non-Heritage Products Based on MEC Model 基于MEC模型的Z代非传承产品消费动机探索性研究
Pub Date : 1900-01-01 DOI: 10.23977/tmte.2023.060202
Yayun Zheng, Sijunbo Wang, Doudou Bi
: Chinese intangible cultural heritage is a treasure of Chinese culture and an important part of human civilization, and public participation is an important part of our efforts to carefully guard intangible cultural heritage and pass on the historical lineage. This generation has a relatively easy and comfortable life due to inter-generational relationships and has strong consumption power. Therefore, it is crucial to study the values and paths by which ICH products influence young people. This paper intends to conduct step-by-step interviews with Generation Z youth through Photo-elicitation Interviews to explore the values and paths by which the ICH attributes of products influence the consumption motives of Generation Z youth. Finally, the researcher concluded that the motives of Gen Z youths for consuming NRM products include seeking cultural identity, self-actualization, healing, and unique experiences. From the study, we also found that the process of consuming NRM products among Gen Z youth reflects their sense of responsibility and self-efficacy, the importance of NRM purity to Gen Z youth, and the added value of the "NRM" label.
中国非物质文化遗产是中华文化的瑰宝,是人类文明的重要组成部分,公众参与是我们精心守护非物质文化遗产、传承历史血脉的重要内容。这一代人由于代际关系,生活相对轻松舒适,消费能力强。因此,研究非物质文化遗产产品影响年轻人的价值观和途径至关重要。本文拟通过对Z世代年轻人的拍照访谈,对他们进行分步访谈,探索产品的非物质文化属性影响Z世代年轻人消费动机的价值和路径。最后,研究人员得出结论,Z世代年轻人消费NRM产品的动机包括寻求文化认同、自我实现、治愈和独特体验。从研究中我们还发现,Z世代青年消费NRM产品的过程反映了他们的责任感和自我效能感,NRM纯度对Z世代青年的重要性,以及“NRM”标签的附加价值。
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引用次数: 0
Research on the Integrated Development of Urban and Rural Commerce and Logistics in Hebei Province 河北省城乡商贸物流一体化发展研究
Pub Date : 1900-01-01 DOI: 10.23977/tmte.2023.060310
Xiangshuo He, B. Gu
: With the improvement of China's economic level, urban logistics has achieved rapid development, making China the largest area in terms of urban logistics scale. At the same time, the level of rural economy and consumption is also gradually improving, and the development of technology has a profound impact on the rural economy. The continuous growth of e-commerce has made the rural economy increasingly demanding logistics. Developing rural e-commerce by improving rural logistics, thereby promoting rural economic development. Rural logistics distribution is a key link in effectively ensuring the smooth entry of products into the sales market. However, at present, there is a trend of gradually widening disparities in the development of urban and rural commercial logistics, which affects the integration of urban and rural development. This article first analyzes the current situation of urban and rural logistics development, and then takes Hebei Province as an example to analyze the current situation and existing problems of rural logistics distribution. Finally, the design and implementation of rural logistics distribution models are carried out, optimization suggestions are proposed, and design and implementation are carried out.
随着中国经济水平的提高,城市物流得到了快速发展,使中国成为城市物流规模最大的地区。与此同时,农村经济和消费水平也在逐步提高,技术的发展对农村经济产生了深刻的影响。电子商务的不断发展,使得农村经济对物流的要求越来越高。通过改善农村物流发展农村电子商务,从而促进农村经济发展。农村物流配送是有效保证产品顺利进入销售市场的关键环节。但目前,城乡商业物流发展存在差距逐渐拉大的趋势,影响了城乡发展一体化。本文首先分析了城乡物流发展的现状,然后以河北省为例分析了农村物流配送的现状及存在的问题。最后,对农村物流配送模式进行了设计与实施,提出了优化建议,并进行了设计与实施。
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引用次数: 0
Using the PESTEL Model to Analyze the Impact of the Normalized Epidemic on Enshi's Tourism Industry 用PESTEL模型分析规范化疫情对恩施市旅游业的影响
Pub Date : 1900-01-01 DOI: 10.23977/tmte.2022.050219
Miao Xiang
: Since the normalization of epidemic prevention and control, with the joint efforts of various departments at all levels, the overall situation of epidemic prevention and control in Enshi has been stable. In May 2022, the Ministry of Culture and Tourism issued a "circuit breaker" mechanism for inter-provincial tourism; in June 2022, the Hubei Provincial Department of Culture and Tourism issued documents related to the resumption of inter-provincial tourism, bringing hope for the recovery of Enshi's tourism industry. In this context, this paper will use the PESTEL model to analyze the macro environment of Enshi's tourism industry from the six aspects of politics, economy, social culture, technology, environment and law, explore the current situation of Enshi's tourism development, and put forward feasible development suggestions.
:疫情防控常态化以来,在各级各部门的共同努力下,恩施市疫情防控总体形势稳定。2022年5月,文化和旅游部出台跨省旅游“熔断”机制;2022年6月,湖北省文化和旅游厅下发了有关恢复跨省旅游的文件,为恩施旅游业的复苏带来了希望。在此背景下,本文将运用PESTEL模型,从政治、经济、社会文化、科技、环境、法律六个方面对恩施市旅游产业的宏观环境进行分析,探索恩施市旅游发展的现状,并提出可行的发展建议。
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引用次数: 0
Exploration of intelligent tourism management model under big data application 大数据应用下的智慧旅游管理模式探索
Pub Date : 1900-01-01 DOI: 10.23977/tmte.2023.060108
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引用次数: 0
Research on the high-quality development path of night tourism in Zhaoqing under the scene threshold 场景阈值下肇庆夜游高质量发展路径研究
Pub Date : 1900-01-01 DOI: 10.23977/tmte.2023.060308
Tang Wei, S.O. Chumin, Guo Xudong, Jiang Juan
: The high-quality development of night tourism in Zhaoqing can not only stimulate the economic development of Zhaoqing, but also an important element of residents' happy life. This study takes Sanlitun in Beijing, Shilin Night Market in Taiwan and Qinhuai River in Nanjing as reference cases, combined with the existing night tourism products and resources in Zhaoqing, and proposes four paths for the high-quality development of night tourism in Zhaoqing based on the scene threshold: pay attention to top-level design and strengthen business publicity; Strengthen cultural integration and enrich night tours; Explore multiple models to meet market demand; Optimize supporting resources and improve infrastructure.
:肇庆夜间旅游的高质量发展,不仅可以拉动肇庆经济的发展,也是居民幸福生活的重要组成部分。本研究以北京三里屯、台湾石林夜市、南京秦淮河为参考案例,结合肇庆现有夜游产品和资源,基于场景门槛,提出了肇庆夜游高质量发展的四条路径:注重顶层设计,加强商业宣传;加强文化融合,丰富夜游内容;探索多种模式,满足市场需求;优化配套资源,完善基础设施。
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引用次数: 0
The Influence of Hotel Website Performance on Customers' Booking Intention-- A study of Atlantis Online Official Website in Sanya 酒店网站性能对顾客预订意愿的影响——以三亚亚特兰蒂斯在线官方网站为例
Pub Date : 1900-01-01 DOI: 10.23977/tmte.2022.050309
Li Zheng
: With the continuous development of the Internet and the continuous rise of e-marketing, the form of consumer reservation has changed from face-to-face booking or telephone booking to Internet booking. As the main place for customers to book online, the official website has become an important online marketing platform for Sanya Atlantis Hotel. Nowadays, how to increase the attention of the website and increase reservation revenue is the the problem that Sanya Atlantis has to think. This needs to constantly improve their own website according to the development trend of the times, optimize the website performance.
随着互联网的不断发展和网络营销的不断兴起,消费者预订的形式已经从面对面预订或电话预订转变为互联网预订。官网作为客户在线预订的主要场所,已成为三亚亚特兰蒂斯酒店重要的网络营销平台。如今,如何提高网站关注度,增加预订收入,是三亚亚特兰蒂斯酒店不得不思考的问题。这就需要根据时代的发展趋势不断完善自己的网站,优化网站的性能。
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引用次数: 0
Evaluation and Influencing Factors Analysis of Urban Tourism Efficiency in Taihang Mountain Region 太行山区城市旅游效率评价及影响因素分析
Pub Date : 1900-01-01 DOI: 10.23977/tmte.2023.060103
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引用次数: 0
Research on the Brand Building of Jilin Province Ice and Snow Sports Equipment Industry under the Background of All-for-one Tourism 全域旅游背景下吉林省冰雪运动装备产业品牌建设研究
Pub Date : 1900-01-01 DOI: 10.23977/tmte.2022.050314
Yingying Ge, Tong Li
: The successful holding of the Beijing 2022 Winter Olympics provides a better development opportunity for building a regional brand of the snow and ice sports equipment industry in Jilin province. With natural snow and ice resources and a good snow and ice industry foundation, it is possible for Jilin province to build a regional brand of the snow and ice sports equipment industry with regional characteristics and to enhance the regional competitiveness of Jilin province, thereby accelerating the transformation of economic growth mode as well as the transformation and development of the regional economy. Through analyzing the influencing factors of regional brand building of Jilin province ice and snow sports equipment industry under the background of all-for-one tourism and through comparing and analyzing the model with the successful cases of domestic typical regional industry brand building, this paper proposed the construction strategy of Jilin province ice and snow sports equipment industry brand.
:北京2022年冬奥会的成功举办,为吉林省冰雪运动装备产业打造区域品牌提供了更好的发展机遇。吉林省拥有天然的冰雪资源和良好的冰雪产业基础,有可能打造具有区域特色的冰雪运动装备产业区域品牌,提升吉林省的区域竞争力,从而加快经济增长方式的转变,促进区域经济的转型发展。本文通过分析全域旅游背景下吉林省冰雪运动装备产业区域品牌建设的影响因素,并通过与国内典型区域产业品牌建设成功案例的对比分析,提出吉林省冰雪运动装备产业品牌建设策略。
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引用次数: 0
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Tourism Management and Technology Economy
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