Pub Date : 2024-01-03DOI: 10.22555/ijelcs.v8i2.1017
Dr. Hassan Raza
The study is conducted on customers of banks in Pakistan to find out whether service quality is an antecedent of customer satisfaction. The study also provides the comparative analysis of four alternative extended versions of service quality models namely SERVQUAL, Weighted SERVQUAL, SERVPERF, and Weighted SERVPERF. The quantitative analysis has been conducted and to form the sample for the study, self-administered questionnaires have been distributed and responded to by 500 customers of Pakistani commercial banks. The data was analyzed on four alternative service quality models concerning customers’ opinions regarding service quality expectations, perceptions, and importance, and their impact on customer satisfaction and further efficacy of these alternative models have been compared. The comparative analysis of four alternative service quality models has been carried out by applying construct validity, reliability, uni-dimensionality, and model fit indices on service quality variables revealing that all four service quality models fulfilled the requirement of validity, reliability, and goodness of fit as well as the models significantly and positively impact the customer satisfaction, however, the superiority and higher effectiveness of the Weighted SERVPERF model over the other three service quality models have been established. The mean-based ranking of four alternative service quality models has been attempted and further analysis of banks' high and low-performing variables from a customer perspective was performed. In the Weighted SERVPERF model, the tangible, reliability, and responsiveness variables were established as high-performing, whereas empathy and assurance variables were established as low-performing variables. The bank management should enhance customer satisfaction by improving service quality with a more focused approach as provided in this study.
{"title":"Service Quality an Antecedent of Customer Satisfaction","authors":"Dr. Hassan Raza","doi":"10.22555/ijelcs.v8i2.1017","DOIUrl":"https://doi.org/10.22555/ijelcs.v8i2.1017","url":null,"abstract":"The study is conducted on customers of banks in Pakistan to find out whether service quality is an antecedent of customer satisfaction. The study also provides the comparative analysis of four alternative extended versions of service quality models namely SERVQUAL, Weighted SERVQUAL, SERVPERF, and Weighted SERVPERF. The quantitative analysis has been conducted and to form the sample for the study, self-administered questionnaires have been distributed and responded to by 500 customers of Pakistani commercial banks. The data was analyzed on four alternative service quality models concerning customers’ opinions regarding service quality expectations, perceptions, and importance, and their impact on customer satisfaction and further efficacy of these alternative models have been compared. The comparative analysis of four alternative service quality models has been carried out by applying construct validity, reliability, uni-dimensionality, and model fit indices on service quality variables revealing that all four service quality models fulfilled the requirement of validity, reliability, and goodness of fit as well as the models significantly and positively impact the customer satisfaction, however, the superiority and higher effectiveness of the Weighted SERVPERF model over the other three service quality models have been established. The mean-based ranking of four alternative service quality models has been attempted and further analysis of banks' high and low-performing variables from a customer perspective was performed. In the Weighted SERVPERF model, the tangible, reliability, and responsiveness variables were established as high-performing, whereas empathy and assurance variables were established as low-performing variables. The bank management should enhance customer satisfaction by improving service quality with a more focused approach as provided in this study.","PeriodicalId":332063,"journal":{"name":"International Journal of Experiential Learning & Case Studies","volume":"27 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139388446","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-03DOI: 10.22555/ijelcs.v8i2.970
Qutiba Amjad Abdul Ghafoor, Mohammed Edan Bani Al Khazraj
This research aims to diagnose the impact and contribution of Neuromarketing on the marketing performance of Sardar Automotive Trading Company and determine the nature of that relationship. To achieve this, the research seeks to understand the role played by Neuromarketing in enhancing overall marketing performance. Sardar Automotive Trading Company, a public company specializing in car and machinery trading, was chosen as the research site. A total of (58) questionnaires were analyzed, and distributed among a sample of marketing department managers and employees within the company, serving as the research sample. The data was analyzed using the statistical software SPSS, and a descriptive-analytical approach was adopted in conducting the research. The results indicated a significant relationship and correlation between neuromarketing and marketing performance. The research recommends that decision-makers within the company focus on marketing strategies based on the philosophy of Neuromarketing to influence customers, thereby achieving higher sales and greater profits, ultimately improving the entire marketing process
{"title":"Neuromarketing Practices and Their Role in Raising the Efficiency of Marketing Performance -","authors":"Qutiba Amjad Abdul Ghafoor, Mohammed Edan Bani Al Khazraj","doi":"10.22555/ijelcs.v8i2.970","DOIUrl":"https://doi.org/10.22555/ijelcs.v8i2.970","url":null,"abstract":"This research aims to diagnose the impact and contribution of Neuromarketing on the marketing performance of Sardar Automotive Trading Company and determine the nature of that relationship. To achieve this, the research seeks to understand the role played by Neuromarketing in enhancing overall marketing performance. Sardar Automotive Trading Company, a public company specializing in car and machinery trading, was chosen as the research site. A total of (58) questionnaires were analyzed, and distributed among a sample of marketing department managers and employees within the company, serving as the research sample. The data was analyzed using the statistical software SPSS, and a descriptive-analytical approach was adopted in conducting the research. The results indicated a significant relationship and correlation between neuromarketing and marketing performance. The research recommends that decision-makers within the company focus on marketing strategies based on the philosophy of Neuromarketing to influence customers, thereby achieving higher sales and greater profits, ultimately improving the entire marketing process","PeriodicalId":332063,"journal":{"name":"International Journal of Experiential Learning & Case Studies","volume":"20 7","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139389365","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-03DOI: 10.22555/ijelcs.v8i1.1015
Dr. Amir Saeed, Asma Rehman, Dr. Awais Alam
Brand building has been suggested as an important process in the success of any business. In order to find out brand building framework for SMEs literature review was conducted, the problem identified from literature is that there is a lack of structured brand building framework for SMEs as compare to big Corporations and MNCs. Brand building conceptual model emerging from this review can allow SMEs to establish distinguished brand identity that help them to survive and enhances business performance, it can change how people perceive brand, it can drive new business, and increase brand value. Furthermore, new moderating variable employee-brand knowledge has been incorporated into the proposed framework. This research also adds to the already existing body of literature and also provide basis for future research studies.
{"title":"A Scientometric analysis of brand building process in organizations","authors":"Dr. Amir Saeed, Asma Rehman, Dr. Awais Alam","doi":"10.22555/ijelcs.v8i1.1015","DOIUrl":"https://doi.org/10.22555/ijelcs.v8i1.1015","url":null,"abstract":"Brand building has been suggested as an important process in the success of any business. In order to find out brand building framework for SMEs literature review was conducted, the problem identified from literature is that there is a lack of structured brand building framework for SMEs as compare to big Corporations and MNCs. Brand building conceptual model emerging from this review can allow SMEs to establish distinguished brand identity that help them to survive and enhances business performance, it can change how people perceive brand, it can drive new business, and increase brand value. Furthermore, new moderating variable employee-brand knowledge has been incorporated into the proposed framework. This research also adds to the already existing body of literature and also provide basis for future research studies.","PeriodicalId":332063,"journal":{"name":"International Journal of Experiential Learning & Case Studies","volume":"14 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139389570","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-03DOI: 10.22555/ijelcs.v8i2.1018
Mahwish Mumtaz Niazi, Saba Ahmed, Dania Shoaib Khan
English Language plays a crucial role in global communication across various domains. The objective of this study was to investigate English language anxiety among undergraduate learners at Pakistani private universities and explore the factors affecting language related anxiety. The researchers assessed three demographic variables—age, gender and years of English language learning—alongside three key aspects contributing to language anxiety: Test Anxiety, Fear of negative evaluation, and communication apprehension. Data were collected from one hundred undergraduate participants in the study using English Language Classroom Anxiety Scale (ELCAS). Data analysis was conducted using descriptive statistics, multiple regression, and correlation analysis. The data revealed a significant correlation between years of English language study and language anxiety. However, there was no relationship between gender, age and English language anxiety. The multiple regression analysis revealed that the primary factor related to language anxiety is the fear of negative evaluation. The study underscores the importance of addressing the fear of negative evaluation as the key factor in English language anxiety among Pakistani private university undergraduates and recommends tailored language programs and professional development for educators to create a supportive learning environment.
{"title":"Uncovering the Determinants of English Language Anxiety in Undergraduate Learners","authors":"Mahwish Mumtaz Niazi, Saba Ahmed, Dania Shoaib Khan","doi":"10.22555/ijelcs.v8i2.1018","DOIUrl":"https://doi.org/10.22555/ijelcs.v8i2.1018","url":null,"abstract":"English Language plays a crucial role in global communication across various domains. The objective of this study was to investigate English language anxiety among undergraduate learners at Pakistani private universities and explore the factors affecting language related anxiety. The researchers assessed three demographic variables—age, gender and years of English language learning—alongside three key aspects contributing to language anxiety: Test Anxiety, Fear of negative evaluation, and communication apprehension. Data were collected from one hundred undergraduate participants in the study using English Language Classroom Anxiety Scale (ELCAS). Data analysis was conducted using descriptive statistics, multiple regression, and correlation analysis. The data revealed a significant correlation between years of English language study and language anxiety. However, there was no relationship between gender, age and English language anxiety. The multiple regression analysis revealed that the primary factor related to language anxiety is the fear of negative evaluation. The study underscores the importance of addressing the fear of negative evaluation as the key factor in English language anxiety among Pakistani private university undergraduates and recommends tailored language programs and professional development for educators to create a supportive learning environment.","PeriodicalId":332063,"journal":{"name":"International Journal of Experiential Learning & Case Studies","volume":"34 12","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139389171","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-03DOI: 10.22555/ijelcs.v8i2.911
Mustaghis ur Rahman
Abstract: Nestlé Pakistan is a subsidiary of Swiss multinational company Nestlé. The company is known for its quality food products throughout the world. It commits to help shape a better and healthier world and inspire people to live healthier lives. Nestlé Pakistan shares the Nestlé Global’s three overarching ambitions for 2030 to achieve the United Nations Sustainable Development Goals by helping 50 million children live healthier lives, help to improve 30 million livelihoods in communities directly connected to its business activities and strive for zero environmental impact in its operations. Nestlé also have a global commitment towards 100% recyclable or reusable plastic by 2025. This exploratory case study looks into the ethical practices under which Nestlé contributes to the social cause in Pakistan. Rural women’s enrolment as sales agents for Nestle products initiative under its CSV (Community Shared Values) project starts with the Nutrition, Health and Wellness (NHW) awareness of women in rural setting of Punjab Province. The program was designed with two objectives, mainly: a) Better livelihood for financially disadvantaged women and their families and b) Demand generation of Nestle products in deep rural areas of Pakistan. This case has been written in the context of UNGC’s ten principles of ethical businesses. This case informs the reader the innovative business development with social initiatives by extending Nestlé International’s legacy of socially responsible business with a focus at enterprising rural women of Pakistan.
{"title":"Social inclusive approach by developing women entrepreneurship","authors":"Mustaghis ur Rahman","doi":"10.22555/ijelcs.v8i2.911","DOIUrl":"https://doi.org/10.22555/ijelcs.v8i2.911","url":null,"abstract":"Abstract:\u0000Nestlé Pakistan is a subsidiary of Swiss multinational company Nestlé. The company is known for its quality food products throughout the world. It commits to help shape a better and healthier world and inspire people to live healthier lives. Nestlé Pakistan shares the Nestlé Global’s three overarching ambitions for 2030 to achieve the United Nations Sustainable Development Goals by helping 50 million children live healthier lives, help to improve 30 million livelihoods in communities directly connected to its business activities and strive for zero environmental impact in its operations. Nestlé also have a global commitment towards 100% recyclable or reusable plastic by 2025.\u0000This exploratory case study looks into the ethical practices under which Nestlé contributes to the social cause in Pakistan. Rural women’s enrolment as sales agents for Nestle products initiative under its CSV (Community Shared Values) project starts with the Nutrition, Health and Wellness (NHW) awareness of women in rural setting of Punjab Province. The program was designed with two objectives, mainly: a) Better livelihood for financially disadvantaged women and their families and b) Demand generation of Nestle products in deep rural areas of Pakistan.\u0000This case has been written in the context of UNGC’s ten principles of ethical businesses. This case informs the reader the innovative business development with social initiatives by extending Nestlé International’s legacy of socially responsible business with a focus at enterprising rural women of Pakistan. \u0000 ","PeriodicalId":332063,"journal":{"name":"International Journal of Experiential Learning & Case Studies","volume":"6 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139388676","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-03DOI: 10.22555/ijelcs.v8i2.1042
Dr Nawaz Ahmed, Ramsha Nazeer, Amira Kaddour
This study aims to study the pre, during and post-COVID-19 stock returns and volatility associated with Pakistan. For this study, daily financial data from 2018 to 2023. This study is based on daily prices and their returns. The data was divided into categories like Category A: Before the COVID-19 pandemic, Category B: during the COVID-19 pandemic and Category C: Post COVID-19 pandemic. The indices period is from 1st January 2018 to 25th February 2020 (Pre Covid-19), 26th February 2020 to 31st December 2021 (during Covid-19) and from 1st March 2022 to 8th May 2023 (Post Covid-19) period. The data were treated with Descriptive and Econometric Models using E-views, Microsoft Excel and SPSS. The findings of this research are that there is no stationarity issue in all the returns’ series, and the average return for Pre (Category A) and Post Covid periods (Category C) is positive; however, it is negative During the Covid period (Category B) which shows the bearish trend in Pakistan Stock Exchange market (PSX) due to the Covid-19 outbreak. Moreover, the coefficient of variation (CV) is computed, which shows that pre-COVID tenure has the highest relative dispersion (CV = 44.43), followed by during COVID (CV = 40.76), and post-COVID tenure has the most negligible coefficient of relative dispersion (CV = 23.1) which refers to the least volatile phenomenon. The findings also suggest no statistically significant difference among all average returns, and all are equal. The results from the econometric model show that the highest mean reversion value was 0.969991 During the COVID period. Post-COVID has a value of 0.449377, which indicates the quick mean reversion compared to the other two.
{"title":"Pre, During and Post Covid-19 Stock Returns and Volatility Comparison:","authors":"Dr Nawaz Ahmed, Ramsha Nazeer, Amira Kaddour","doi":"10.22555/ijelcs.v8i2.1042","DOIUrl":"https://doi.org/10.22555/ijelcs.v8i2.1042","url":null,"abstract":"This study aims to study the pre, during and post-COVID-19 stock returns and volatility associated with Pakistan. For this study, daily financial data from 2018 to 2023. This study is based on daily prices and their returns. The data was divided into categories like Category A: Before the COVID-19 pandemic, Category B: during the COVID-19 pandemic and Category C: Post COVID-19 pandemic. The indices period is from 1st January 2018 to 25th February 2020 (Pre Covid-19), 26th February 2020 to 31st December 2021 (during Covid-19) and from 1st March 2022 to 8th May 2023 (Post Covid-19) period. The data were treated with Descriptive and Econometric Models using E-views, Microsoft Excel and SPSS. The findings of this research are that there is no stationarity issue in all the returns’ series, and the average return for Pre (Category A) and Post Covid periods (Category C) is positive; however, it is negative During the Covid period (Category B) which shows the bearish trend in Pakistan Stock Exchange market (PSX) due to the Covid-19 outbreak. Moreover, the coefficient of variation (CV) is computed, which shows that pre-COVID tenure has the highest relative dispersion (CV = 44.43), followed by during COVID (CV = 40.76), and post-COVID tenure has the most negligible coefficient of relative dispersion (CV = 23.1) which refers to the least volatile phenomenon. The findings also suggest no statistically significant difference among all average returns, and all are equal. The results from the econometric model show that the highest mean reversion value was 0.969991 During the COVID period. Post-COVID has a value of 0.449377, which indicates the quick mean reversion compared to the other two.","PeriodicalId":332063,"journal":{"name":"International Journal of Experiential Learning & Case Studies","volume":"15 19","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139389522","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-27DOI: 10.22555/ijelcs.v8i1.865
Nimra Nasir
The fundamental drivers of sustainable consumer behavior are consumption ideals. This study examines the relationship between consumption values (functional, social, economic, and emotional), attitude toward buying, perceived behavioral control, and the intention to buy organic food by incorporating the theory of consumption approach. With a Google form survey, the data was collected from 156 organic food buyers in Karachi (Pakistan) because of limited resources. Using the PLS-SEM method, we discover that consumers’ intentions to buy organic food are significantly positively influenced by economic value, emotional value, social value, and functional value quality. The structural relationship between consumption values and the intention to buy organic food is further found to be significantly mediated by attitude toward purchasing. In contrast, the relationship between attitude toward purchasing and the intention to buy organic food was moderated by perceived behavioral control. According to our findings, promoting treatments that address attitudes toward purchases is a potential method to encourage persistent purchase intentions. These findings significantly impact how the organic food business develops based on consumer preferences.
{"title":"Factors influencing the consumers’ purchase intentions toward Organic food","authors":"Nimra Nasir","doi":"10.22555/ijelcs.v8i1.865","DOIUrl":"https://doi.org/10.22555/ijelcs.v8i1.865","url":null,"abstract":"The fundamental drivers of sustainable consumer behavior are consumption ideals. This study examines the relationship between consumption values (functional, social, economic, and emotional), attitude toward buying, perceived behavioral control, and the intention to buy organic food by incorporating the theory of consumption approach. With a Google form survey, the data was collected from 156 organic food buyers in Karachi (Pakistan) because of limited resources. Using the PLS-SEM method, we discover that consumers’ intentions to buy organic food are significantly positively influenced by economic value, emotional value, social value, and functional value quality. The structural relationship between consumption values and the intention to buy organic food is further found to be significantly mediated by attitude toward purchasing. In contrast, the relationship between attitude toward purchasing and the intention to buy organic food was moderated by perceived behavioral control. According to our findings, promoting treatments that address attitudes toward purchases is a potential method to encourage persistent purchase intentions. These findings significantly impact how the organic food business develops based on consumer preferences.","PeriodicalId":332063,"journal":{"name":"International Journal of Experiential Learning & Case Studies","volume":"94 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115661851","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-27DOI: 10.22555/ijelcs.v8i1.862
Madiha Tanveer, Abdur Rehman, Haris Hanif
This research is based on a study to investigate the impact of various factors affecting employee turnover in Pakistan's banking and automotive sector. A comprehensive literature review has been performed based on various hypotheses developed. Further, a survey strategy has been adopted to collect quantitative data. To test the hypothesis number of statistical methods have been implemented using SmartPLS. Both measurement and structural models have been developed for detailed analysis of variables affecting employee turnover. Results obtained from various analyses have also been discussed. Hence, this study examines the effect of employee engagement, job satisfaction, job insecurity, and work overload mediated through job stress and performance management on the intentions of an employee switching their job role. This study will not only assist in improving the effectiveness of retention strategies but also give updates about future retention strategies by analyzing the data collected and its results. The discovery of this study would encourage the uplifting of retention practices in other sectors as well.
{"title":"Study on Factors Affecting Employee Turnover in Banking and Automotive Sector of Pakistan","authors":"Madiha Tanveer, Abdur Rehman, Haris Hanif","doi":"10.22555/ijelcs.v8i1.862","DOIUrl":"https://doi.org/10.22555/ijelcs.v8i1.862","url":null,"abstract":"This research is based on a study to investigate the impact of various factors affecting employee turnover in Pakistan's banking and automotive sector. A comprehensive literature review has been performed based on various hypotheses developed. Further, a survey strategy has been adopted to collect quantitative data. To test the hypothesis number of statistical methods have been implemented using SmartPLS. Both measurement and structural models have been developed for detailed analysis of variables affecting employee turnover. Results obtained from various analyses have also been discussed. Hence, this study examines the effect of employee engagement, job satisfaction, job insecurity, and work overload mediated through job stress and performance management on the intentions of an employee switching their job role. This study will not only assist in improving the effectiveness of retention strategies but also give updates about future retention strategies by analyzing the data collected and its results. The discovery of this study would encourage the uplifting of retention practices in other sectors as well.","PeriodicalId":332063,"journal":{"name":"International Journal of Experiential Learning & Case Studies","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124793343","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-27DOI: 10.22555/ijelcs.v8i1.869
Bilal Ahmed, Sarawat Rashid
This research examines the influence of digital marketing, particularly social media, mobile, and Email marketing, on consumer purchasing intentions within Pakistan’s textile industry. Utilizing a quantitative method coupled with a causal explanatory research design, this study aims to quantify the impact of digital marketing strategies on consumer purchasing behaviors. Data was collected from a sample of 228 participants, chosen through judgment sampling. This data was then subjected to regression analysis via Statistical Package for the Social Sciences (SPSS). The findings indicate that social media and Email marketing influence consumer purchasing intentions. However, the empirical evidence drawn from the sampled data did not support the effect of email marketing on consumer purchasing intentions. This research offers substantial theoretical and practical implications, further contributing to the existing body of knowledge
{"title":"The Impact of Digital Marketing on Consumer Buying Intention - A case study of Pakistan","authors":"Bilal Ahmed, Sarawat Rashid","doi":"10.22555/ijelcs.v8i1.869","DOIUrl":"https://doi.org/10.22555/ijelcs.v8i1.869","url":null,"abstract":"This research examines the influence of digital marketing, particularly social media, mobile, and Email marketing, on consumer purchasing intentions within Pakistan’s textile industry. Utilizing a quantitative method coupled with a causal explanatory research design, this study aims to quantify the impact of digital marketing strategies on consumer purchasing behaviors. Data was collected from a sample of 228 participants, chosen through judgment sampling. This data was then subjected to regression analysis via Statistical Package for the Social Sciences (SPSS). The findings indicate that social media and Email marketing influence consumer purchasing intentions. However, the empirical evidence drawn from the sampled data did not support the effect of email marketing on consumer purchasing intentions. This research offers substantial theoretical and practical implications, further contributing to the existing body of knowledge","PeriodicalId":332063,"journal":{"name":"International Journal of Experiential Learning & Case Studies","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129516904","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-27DOI: 10.22555/ijelcs.v8i1.866
Nabeela Adeel, Rameen Shahzad, Rida Taimur
A Partial Least Squares Structural Equation Modelling (PLS-SEM) analytical approach is used, to explore the present research influence of COVID-19 fear on job satisfaction and productivity among workers at an ABC Bank branch in Pakistan. The sample data of 230 employees were analyzed to determine if COVID-19 had any effect on employee satisfaction and productivity, as well as if satisfaction influenced productivity. Cross-sectional data were collected through self-report questionnaires and an interview. The research was focused on Pakistan’s banking industry, which includes 29 banks, and used PLS-SEM as a data analysis method. Results indicate that COVID-19 did not have a significant impact on either satisfaction or productivity. However, the study highlights the varying degrees of awareness of COVID-19 and its spread, which can cause different levels of psychological and behavioral effects. Overall, this research contributes to the existing literature on COVID-19 and its impact on employee well-being and work performance. The Qualitative findings support the finding of quantitative research findings
{"title":"Impact of Fear of COVID-19 on Employee Productivity and Work Satisfaction - A case study from the Banking Sector of Pakistan","authors":"Nabeela Adeel, Rameen Shahzad, Rida Taimur","doi":"10.22555/ijelcs.v8i1.866","DOIUrl":"https://doi.org/10.22555/ijelcs.v8i1.866","url":null,"abstract":"A Partial Least Squares Structural Equation Modelling (PLS-SEM) analytical approach is used, to explore the present research influence of COVID-19 fear on job satisfaction and productivity among workers at an ABC Bank branch in Pakistan. The sample data of 230 employees were analyzed to determine if COVID-19 had any effect on employee satisfaction and productivity, as well as if satisfaction influenced productivity. Cross-sectional data were collected through self-report questionnaires and an interview. The research was focused on Pakistan’s banking industry, which includes 29 banks, and used PLS-SEM as a data analysis method. Results indicate that COVID-19 did not have a significant impact on either satisfaction or productivity. However, the study highlights the varying degrees of awareness of COVID-19 and its spread, which can cause different levels of psychological and behavioral effects. Overall, this research contributes to the existing literature on COVID-19 and its impact on employee well-being and work performance. The Qualitative findings support the finding of quantitative research findings","PeriodicalId":332063,"journal":{"name":"International Journal of Experiential Learning & Case Studies","volume":"134 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132752033","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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