Penelitian ini membahas tentang bentuk negosiasi identitas perempuan Muslim antara dirinya dan keluarga atau lingkungan sekitarnya terkait ideologinya yang menganut agnostisisme. Penelitian dilakukan dengan melakukan analisis terhadap 2 artikel yang dipublikasikan di sebuah majalah-web yang bernama Magdalene.co. Analisis teks akan dilakukkan dengan menggunakan teknik analisis feminist stylistics dari Sara Mills. Penelitian ini memperlihatkan bahwa merahasiakan identitas diri merupakan strategi negosiasi identitas diri (sebagai seorang penganut agnostisisme) yang dilakukan di dalam lingkup keluarganya yang masih konservatif. Meskipun demikian, konfrontasi juga perlu dilakukan untuk mencapai integrasi antara penulis dengan keluarganya. Selain itu penelitian ini juga menunjukkan, penulis belum mencapai hasil akhir dari negosiasi identitas yang dilakukan. Penulis belum mencapai hasil akhir berupa penerimaan dan pengakuan atas identitas penulis oleh keluarganya. Penelitian ini juga membuktikan bahwa Magdalene.co sebagai sebuah media yang mengusung nilai feminisme, mampu menjadi ruang aman bagi khalayak, terutama perempuan, untuk beropini. This study analyzing the process of negotiating a Muslim woman’s identity who is also an agnostic in front of her family or relatives. This research will analyze three articles published in a feminist web-magazine called Magdalene.co. Sara Mills’ theory of feminist stylistics will be used as a device to analyze the articles. According to this research, keeping their agnostic identity as a secret is the common way of negotiating their identity towards their conservative family. However, to some extent the writers need to confront their family as a way to find integration between them. This research also shows that the writers have not reach the desired results from their identity negotiation. The final outcomes of identity negotiation are approval and acknowledgement of their identiti from their family or environment in general. This research also shows Magdalene.co’s role as a feminist media to provide safe space for their audience, especially women, to elicit their opinon. Kata kunci/Keywords: Agnostisisme, identitas, negosiasi identitas, subjektivitas, feminist stylistics Agnosticism, identity, identity negotiation, subjectivity, feminist stylistics
{"title":"Negosiasi Identitas Perempuan Muslim Dalam Ideologi Agnostisisme Di Majalah-Web Feminis : Analisis Feminist Stylistics Artikel Di Majalah-Web Magdalene.co","authors":"Ria Hasna Shofiyya, Udi Rusadi","doi":"10.7454/jki.v7i1.9704","DOIUrl":"https://doi.org/10.7454/jki.v7i1.9704","url":null,"abstract":"Penelitian ini membahas tentang bentuk negosiasi identitas perempuan Muslim antara dirinya dan keluarga atau lingkungan sekitarnya terkait ideologinya yang menganut agnostisisme. Penelitian dilakukan dengan melakukan analisis terhadap 2 artikel yang dipublikasikan di sebuah majalah-web yang bernama Magdalene.co. Analisis teks akan dilakukkan dengan menggunakan teknik analisis feminist stylistics dari Sara Mills. Penelitian ini memperlihatkan bahwa merahasiakan identitas diri merupakan strategi negosiasi identitas diri (sebagai seorang penganut agnostisisme) yang dilakukan di dalam lingkup keluarganya yang masih konservatif. Meskipun demikian, konfrontasi juga perlu dilakukan untuk mencapai integrasi antara penulis dengan keluarganya. Selain itu penelitian ini juga menunjukkan, penulis belum mencapai hasil akhir dari negosiasi identitas yang dilakukan. Penulis belum mencapai hasil akhir berupa penerimaan dan pengakuan atas identitas penulis oleh keluarganya. Penelitian ini juga membuktikan bahwa Magdalene.co sebagai sebuah media yang mengusung nilai feminisme, mampu menjadi ruang aman bagi khalayak, terutama perempuan, untuk beropini. This study analyzing the process of negotiating a Muslim woman’s identity who is also an agnostic in front of her family or relatives. This research will analyze three articles published in a feminist web-magazine called Magdalene.co. Sara Mills’ theory of feminist stylistics will be used as a device to analyze the articles. According to this research, keeping their agnostic identity as a secret is the common way of negotiating their identity towards their conservative family. However, to some extent the writers need to confront their family as a way to find integration between them. This research also shows that the writers have not reach the desired results from their identity negotiation. The final outcomes of identity negotiation are approval and acknowledgement of their identiti from their family or environment in general. This research also shows Magdalene.co’s role as a feminist media to provide safe space for their audience, especially women, to elicit their opinon. Kata kunci/Keywords: Agnostisisme, identitas, negosiasi identitas, subjektivitas, feminist stylistics Agnosticism, identity, identity negotiation, subjectivity, feminist stylistics","PeriodicalId":33253,"journal":{"name":"Jurnal Komunikasi Indonesia","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-01-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.7454/jki.v7i1.9704","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47068897","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Interaksi antara auditor dan auditee yang baru pertama kali bertemu dapat memunculkan kecemasan dan ketidakpastian bagi kedua pihak . Penelitian ini mendeskripsikan pengelolaan kecemasan dan ketidakpastian yang dialami auditor dalam komunikasi antarbudaya yang dilakukannya dengan auditee , dengan menggunakan Teori Pengelolaan Kecemasan dan Ketidakpastian ( Anxiety and Uncertainty Management – AUM) dari Gudykunst . Pendekatan yang digunakan adalah kualitatif interpretif dengan metode studi kasus, dan teknik pengumpulan data dengan wawancara. Kecemasan yang dialami oleh auditor terkait dengan rasa cemas dan khawatir karena belum memiliki informasi mengenai entitas dan auditee , dan perasaan tegang karena memeriksa auditee yang memiliki pengaruh atau relasi dengan pihak yang berkuasa/berpengaruh. Ketidakpastian yang dialami auditor terkait dengan sulitnya mendapat gambaran utuh mengenai kejadian yang telah lampau, kepercayaan terhadap keterangan auditee ; dan tingkat kerja sama auditee dalam pemeriksaan.
{"title":"Pengelolaan Kecemasan dan Ketidakpastian dalam Komunikasi Antarbudaya antara Auditor dan Auditee","authors":"Afriyanti Diana, Eduard Lukman","doi":"10.7454/JKI.V7I1.9666","DOIUrl":"https://doi.org/10.7454/JKI.V7I1.9666","url":null,"abstract":"Interaksi antara auditor dan auditee yang baru pertama kali bertemu dapat memunculkan kecemasan dan ketidakpastian bagi kedua pihak . Penelitian ini mendeskripsikan pengelolaan kecemasan dan ketidakpastian yang dialami auditor dalam komunikasi antarbudaya yang dilakukannya dengan auditee , dengan menggunakan Teori Pengelolaan Kecemasan dan Ketidakpastian ( Anxiety and Uncertainty Management – AUM) dari Gudykunst . Pendekatan yang digunakan adalah kualitatif interpretif dengan metode studi kasus, dan teknik pengumpulan data dengan wawancara. Kecemasan yang dialami oleh auditor terkait dengan rasa cemas dan khawatir karena belum memiliki informasi mengenai entitas dan auditee , dan perasaan tegang karena memeriksa auditee yang memiliki pengaruh atau relasi dengan pihak yang berkuasa/berpengaruh. Ketidakpastian yang dialami auditor terkait dengan sulitnya mendapat gambaran utuh mengenai kejadian yang telah lampau, kepercayaan terhadap keterangan auditee ; dan tingkat kerja sama auditee dalam pemeriksaan.","PeriodicalId":33253,"journal":{"name":"Jurnal Komunikasi Indonesia","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-01-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.7454/JKI.V7I1.9666","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42437597","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Sektor pariwisata menjadi primadona pada beberapa tahun terakhir bagi sejumlah negara dengan ditandai dengan berbagai aktivitas destination branding yang mengutamakan tujuan wisata, kuliner ataupun penamaan brand yang unik. Penelitian ini menggunakan teori paradigma naratif sebagai pondasi utama untuk menganalisis bagaimana pendekatan storytelling digunakan pada video The Journey to A Wonderful World sebagai upaya pembentukan identitas destination branding. Temuan penelitian ini terlihat bahwa pendekatan storytelling dalam destination branding membantu suatu negara membentuk identitas destinasi wisata. Akan tetapi, masih dibutuhkan upaya jangka panjang dan konsistensi pesan yang serta keselarasan dengan realitas yang ada saat melakukan kampanye untuk destinasi pariwisata sehingga dapat diterima oleh target khalayak yang dituju.
{"title":"Destination Brand Storytelling: Analisis Naratif Video The Journey to A Wonderful World Kementerian Pariwisata","authors":"Febby Amelia Trisakti, Hifni Alifahmi","doi":"10.7454/JKI.V7I1.9692","DOIUrl":"https://doi.org/10.7454/JKI.V7I1.9692","url":null,"abstract":"Sektor pariwisata menjadi primadona pada beberapa tahun terakhir bagi sejumlah negara dengan ditandai dengan berbagai aktivitas destination branding yang mengutamakan tujuan wisata, kuliner ataupun penamaan brand yang unik. Penelitian ini menggunakan teori paradigma naratif sebagai pondasi utama untuk menganalisis bagaimana pendekatan storytelling digunakan pada video The Journey to A Wonderful World sebagai upaya pembentukan identitas destination branding. Temuan penelitian ini terlihat bahwa pendekatan storytelling dalam destination branding membantu suatu negara membentuk identitas destinasi wisata. Akan tetapi, masih dibutuhkan upaya jangka panjang dan konsistensi pesan yang serta keselarasan dengan realitas yang ada saat melakukan kampanye untuk destinasi pariwisata sehingga dapat diterima oleh target khalayak yang dituju.","PeriodicalId":33253,"journal":{"name":"Jurnal Komunikasi Indonesia","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-01-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.7454/JKI.V7I1.9692","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43839143","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The online petition is one of the latest forms of collective action as the Internet diminishes space, time and effort constraints. This technology also enables people to exercise citizenship that can, directly and indirectly, influence the policy-making processes. Yet, it is argued the action is a shallow and passive as citizens engaged to merely clicking and thoughtless that would undermine the essence of democracy. This study examines an individual’s action in signing an electronic petition that is perceived to be a rational and volitional behavior. Furthermore, the study also identifies the type of social influence that affects individuals’ intention to participate, the social identification. To sum up, an online petition is an active behavior, which personal constructs of planned action are commingled with an external structure of collective identity that enables a person to make an adequate judgment about political engagement. For future research, interrogating message elements as a medium of persuasion will disclose the effectivity of petition to arouse social-emotional attachment to compensate face-to-face communication and non-verbal cues.
{"title":"Understanding Online Political Participation: Theory of Planned Behavior and Social Identity Model of Deindividuation Effect To Predict Online Petition Behavior","authors":"Whisnu Triwibowo","doi":"10.7454/JKI.V7I1.9667","DOIUrl":"https://doi.org/10.7454/JKI.V7I1.9667","url":null,"abstract":"The online petition is one of the latest forms of collective action as the Internet diminishes space, time and effort constraints. This technology also enables people to exercise citizenship that can, directly and indirectly, influence the policy-making processes. Yet, it is argued the action is a shallow and passive as citizens engaged to merely clicking and thoughtless that would undermine the essence of democracy. This study examines an individual’s action in signing an electronic petition that is perceived to be a rational and volitional behavior. Furthermore, the study also identifies the type of social influence that affects individuals’ intention to participate, the social identification. To sum up, an online petition is an active behavior, which personal constructs of planned action are commingled with an external structure of collective identity that enables a person to make an adequate judgment about political engagement. For future research, interrogating message elements as a medium of persuasion will disclose the effectivity of petition to arouse social-emotional attachment to compensate face-to-face communication and non-verbal cues.","PeriodicalId":33253,"journal":{"name":"Jurnal Komunikasi Indonesia","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-01-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.7454/JKI.V7I1.9667","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47400649","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The population of Hispanic-Americans living in Asia is growing, but there is still a lack of knowledge about their nationalities or cultural background. Past studies and academic research are often too broad as they consider all expatriates as virtually the same. This article will fill this gap by focusing specifically on people originating from Central and South American countries and examining the challenges and adjustment difficulties they face during their assignments overseas. The research was conducted by using a qualitative methodology, hence, in-depth interviews as well as informal conversational interviews were jointly used as methods of data collection, along with theories such as U-curve theory and push-pull theory. The findings indicate that companies need to have a design strategy and full involvement both prior and during the expatriation process, as well as upon repatriation. In addition, it was found that better mechanisms in relation to cross cultural training, good orientation and improved organizational communication for expatriates and their families will enhance their adaptability to and familiarization with the host country environment, which will, in turn, ensure a successful overseas assignment.
{"title":"Intercultural Orientation and Support When Living as a Hispanic-American Expatriate in Jakarta","authors":"A. Cordovez","doi":"10.7454/JKI.V7I1.9697","DOIUrl":"https://doi.org/10.7454/JKI.V7I1.9697","url":null,"abstract":"The population of Hispanic-Americans living in Asia is growing, but there is still a lack of knowledge about their nationalities or cultural background. Past studies and academic research are often too broad as they consider all expatriates as virtually the same. This article will fill this gap by focusing specifically on people originating from Central and South American countries and examining the challenges and adjustment difficulties they face during their assignments overseas. The research was conducted by using a qualitative methodology, hence, in-depth interviews as well as informal conversational interviews were jointly used as methods of data collection, along with theories such as U-curve theory and push-pull theory. The findings indicate that companies need to have a design strategy and full involvement both prior and during the expatriation process, as well as upon repatriation. In addition, it was found that better mechanisms in relation to cross cultural training, good orientation and improved organizational communication for expatriates and their families will enhance their adaptability to and familiarization with the host country environment, which will, in turn, ensure a successful overseas assignment.","PeriodicalId":33253,"journal":{"name":"Jurnal Komunikasi Indonesia","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-01-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46093365","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study discusses the process of purchase decision making which made through online transaction in customer to customer (C2C) e-commerce platform. Online review and online rating have been known as a part of electronic word of mouth which has an impact on buyer's purchase decisions. This study use Kotler and Keller's (2009) purchase making decision process to finds out the purchase decision making process which happens through C2C e-commerce. This study also aims to finds out how online reviews and online rating are used in purchase decision making process. This study uses post-positivistik paradigm with qualitative approach and case study strategy. Data were obtained from in-depth interview and literature studies. The results of this study show that the informations in online review and online rating can provide an overview of seller's reputation and form buyer's perception of products and services quality. The results also indicate that in the purchase making decisions process, there is a zero moment of truth phase. In this phase, buyers learn about the product or seller's reputation through the information that they got from online sources. One of the informations used in zero moment of truth is from online review and online rating.
{"title":"Sistem Reputasi Penjual dalam Proses Pengambilan Keputusan Pembelian di Platform C2C E-commerce","authors":"Lidya Agustina, F. Kurniawan","doi":"10.7454/JKI.V7I1.9700","DOIUrl":"https://doi.org/10.7454/JKI.V7I1.9700","url":null,"abstract":"This study discusses the process of purchase decision making which made through online transaction in customer to customer (C2C) e-commerce platform. Online review and online rating have been known as a part of electronic word of mouth which has an impact on buyer's purchase decisions. This study use Kotler and Keller's (2009) purchase making decision process to finds out the purchase decision making process which happens through C2C e-commerce. This study also aims to finds out how online reviews and online rating are used in purchase decision making process. This study uses post-positivistik paradigm with qualitative approach and case study strategy. Data were obtained from in-depth interview and literature studies. The results of this study show that the informations in online review and online rating can provide an overview of seller's reputation and form buyer's perception of products and services quality. The results also indicate that in the purchase making decisions process, there is a zero moment of truth phase. In this phase, buyers learn about the product or seller's reputation through the information that they got from online sources. One of the informations used in zero moment of truth is from online review and online rating.","PeriodicalId":33253,"journal":{"name":"Jurnal Komunikasi Indonesia","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-01-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.7454/JKI.V7I1.9700","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49155693","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Beberapa studi terdahulu menunjukkan bahwa jurnalisme daring mengikuti struktur logika jangka pendek. Logika tersebut berimplikasi pada praktik pemberitaan yang ringkas, berkelanjutan, sensasional, dan hanya mementingkan banyaknya jumlah clickers dan viewers . Akan tetapi, seiring berjalannya waktu, hadir media daring yang tidak mengikuti logika jangka pendek. Salah satunya adalah Tirto.id . Dengan menggunakan teori strukturasi sebagai kerangka pemikiran, penelitian ini mengkaji bagaimana bentuk-bentuk resistensi yang dilakukan oleh Tirto.id terhadap struktur logika jangka pendek. Sejak kehadirannya pada 2016, Tirto menyajikan bentuk baru jurnalisme daring yang disebutnya sebagai jurnalisme data/presisi. Hasil penelitian mengungkapkan bahwa berita panjang, mendalam, cover both sides , dan penuh data merupakan bentuk-bentuk resistensi yang dilakukan Tirto . Upaya resistensi dilakukan untuk mewujudkan visi membangun peradaban baru literasi daring di Indonesia.
{"title":"Upaya Agensi Melawan Logika Jangka Pendek Jurnalisme Daring: Studi Kasus Tirto.id","authors":"Suluh Gembyeng Ciptadi, Ade Armando","doi":"10.7454/JKI.V7I1.9690","DOIUrl":"https://doi.org/10.7454/JKI.V7I1.9690","url":null,"abstract":"Beberapa studi terdahulu menunjukkan bahwa jurnalisme daring mengikuti struktur logika jangka pendek. Logika tersebut berimplikasi pada praktik pemberitaan yang ringkas, berkelanjutan, sensasional, dan hanya mementingkan banyaknya jumlah clickers dan viewers . Akan tetapi, seiring berjalannya waktu, hadir media daring yang tidak mengikuti logika jangka pendek. Salah satunya adalah Tirto.id . Dengan menggunakan teori strukturasi sebagai kerangka pemikiran, penelitian ini mengkaji bagaimana bentuk-bentuk resistensi yang dilakukan oleh Tirto.id terhadap struktur logika jangka pendek. Sejak kehadirannya pada 2016, Tirto menyajikan bentuk baru jurnalisme daring yang disebutnya sebagai jurnalisme data/presisi. Hasil penelitian mengungkapkan bahwa berita panjang, mendalam, cover both sides , dan penuh data merupakan bentuk-bentuk resistensi yang dilakukan Tirto . Upaya resistensi dilakukan untuk mewujudkan visi membangun peradaban baru literasi daring di Indonesia.","PeriodicalId":33253,"journal":{"name":"Jurnal Komunikasi Indonesia","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-01-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.7454/JKI.V7I1.9690","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44183746","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Penelitian ini berangkat dari celah studi teori EPPM, di mana studi mengenai EPPM selama ini jarang mengkaji pengaruh bentuk-bentuk pesan persuasi terhadap motivasi khalayak untuk menerima pesan persuasi. Penelitian ini mengkaji apakah ada efek bentuk pesan persuasi (pesan persuasi dengan berbagai tingkatan ancaman dan efikasi) terhadap motivasi untuk mengikuti pesan persuasi. Penelitian ini menggunakan metode eksperimen dengan desain factorial 3x3. Hasil penelitian ini membuktikan pesan persuasi dengan pendekatan rasa takut (fear appeals) mempunyai efek terhadap tingkat motivasi subyek penelitian untuk tidak merokok. Pesan persuasi dengan ancaman yang tinggi dan disertai dengan efikasi tinggi menghasilkan motivasi yang paling tinggi dari subyek penelitian untuk mengikuti pesan persuasi.
{"title":"Model Persuasi yang Efektif Dengan Menggunakan Pendekatan Rasa Takut (Fear Appeal): Studi Eksperimen Bahaya Rokok di Kalangan Mahasiswa di Jakarta","authors":"Eriyanto Eriyanto, Irwa R. Zarkasih","doi":"10.7454/JKI.V7I1.9918","DOIUrl":"https://doi.org/10.7454/JKI.V7I1.9918","url":null,"abstract":"Penelitian ini berangkat dari celah studi teori EPPM, di mana studi mengenai EPPM selama ini jarang mengkaji pengaruh bentuk-bentuk pesan persuasi terhadap motivasi khalayak untuk menerima pesan persuasi. Penelitian ini mengkaji apakah ada efek bentuk pesan persuasi (pesan persuasi dengan berbagai tingkatan ancaman dan efikasi) terhadap motivasi untuk mengikuti pesan persuasi. Penelitian ini menggunakan metode eksperimen dengan desain factorial 3x3. Hasil penelitian ini membuktikan pesan persuasi dengan pendekatan rasa takut (fear appeals) mempunyai efek terhadap tingkat motivasi subyek penelitian untuk tidak merokok. Pesan persuasi dengan ancaman yang tinggi dan disertai dengan efikasi tinggi menghasilkan motivasi yang paling tinggi dari subyek penelitian untuk mengikuti pesan persuasi.","PeriodicalId":33253,"journal":{"name":"Jurnal Komunikasi Indonesia","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-01-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.7454/JKI.V7I1.9918","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45961657","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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