H. D. Sulistyani, Tur Rahardjo, Taufik Suprihatini, Lintang Ratri Rahmiaji
This article has been retracted as it contained duplicate material that was originally published in Advances in Social Science, Education and Humanities Research, volume 214, 2nd International Conference on Educational Science (ICES 2018), pp. 223-230. The Editorial Board understands that this misconduct may have been unintentional. The authors provided us a clarification letter stating that they have not received confirmation regarding the publication of their article in the proceeding, and this was the basis of the authors’ submission to the Jurnal Komunikasi Indonesia. However, as an accredited journal under the Ministry of Education and Culture, we are obliged to follow the existing protocols and have decided to retract this article. The document and its content have been removed from Jurnal Komunikasi Indonesia, and reasonable effort should be made to remove all references to this article.
{"title":"Retracted: Ethno-pedagogy Perspective on Ethnic Minority Discourse of Education","authors":"H. D. Sulistyani, Tur Rahardjo, Taufik Suprihatini, Lintang Ratri Rahmiaji","doi":"10.7454/jki.v9i1.11984","DOIUrl":"https://doi.org/10.7454/jki.v9i1.11984","url":null,"abstract":"This article has been retracted as it contained duplicate material that was originally published in Advances in Social Science, Education and Humanities Research, volume 214, 2nd International Conference on Educational Science (ICES 2018), pp. 223-230. The Editorial Board understands that this misconduct may have been unintentional. The authors provided us a clarification letter stating that they have not received confirmation regarding the publication of their article in the proceeding, and this was the basis of the authors’ submission to the Jurnal Komunikasi Indonesia. However, as an accredited journal under the Ministry of Education and Culture, we are obliged to follow the existing protocols and have decided to retract this article. The document and its content have been removed from Jurnal Komunikasi Indonesia, and reasonable effort should be made to remove all references to this article.","PeriodicalId":33253,"journal":{"name":"Jurnal Komunikasi Indonesia","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-05-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.7454/jki.v9i1.11984","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41802856","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Cyberbullying has become a crucial issue that continues to develop in line with the advancement of technology. This study is presented to show that cyberbullying can be analyzed through the perspective of communication science, particularly since cyberbullying can be found on the social media WhatsApp. This article aims to reveal the intensity of junior high school ( sekolah menengah pertama – SMP) students’ involvement in cyberbullying via the social media WhatsApp, and their responses to being a victim of cyberbullying. The research employed a survey method by involving 281 randomly selected respondents from six SMPs in Yogyakarta Municipality. Data collection was carried out by using a questionnaire. The study found that all the students, who were respondents in the research, had been involved in at least one out of the seven types of cyberbullying, which are flaming, harassment, denigration, impersonation, outing and trickery, exclusion, and cyberstalking. The intensity of the student’s involvement varies and is identified to be in the low and moderate categories. Exclusion is the most common type of cyberbullying often experienced by the students, while impersonation is categorized as having the lowest intensity. In the study, more students in seventh grade were found to be victims of cyberbullying .
网络欺凌已经成为一个随着技术进步而不断发展的关键问题。这项研究表明，网络欺凌可以从传播科学的角度进行分析，特别是因为网络欺凌可以在社交媒体WhatsApp上找到。本文旨在揭示初中（sekolah menengah pertama–SMP）学生通过社交媒体WhatsApp参与网络欺凌的强度，以及他们对成为网络欺凌受害者的反应。这项研究采用了一种调查方法，从日惹市的六个SMPs中随机选择281名受访者。数据收集是通过问卷调查进行的。研究发现，作为研究对象的所有学生都参与了七种类型的网络欺凌中的至少一种，即燃烧、骚扰、诋毁、冒充、外出和欺骗、排斥和网络跟踪。学生参与的强度各不相同，分为低和中等两类。排斥是学生经常经历的最常见的网络欺凌类型，而模仿则被归类为强度最低的。在这项研究中，更多的七年级学生被发现是网络欺凌的受害者。
{"title":"Involvement of Teenage-Students in Cyberbullying on WhatsApp","authors":"Rahayu Rahayu, Yy Wima Riyayanatasya","doi":"10.7454/jki.v9i1.11824","DOIUrl":"https://doi.org/10.7454/jki.v9i1.11824","url":null,"abstract":"Cyberbullying has become a crucial issue that continues to develop in line with the advancement of technology. This study is presented to show that cyberbullying can be analyzed through the perspective of communication science, particularly since cyberbullying can be found on the social media WhatsApp. This article aims to reveal the intensity of junior high school ( sekolah menengah pertama – SMP) students’ involvement in cyberbullying via the social media WhatsApp, and their responses to being a victim of cyberbullying. The research employed a survey method by involving 281 randomly selected respondents from six SMPs in Yogyakarta Municipality. Data collection was carried out by using a questionnaire. The study found that all the students, who were respondents in the research, had been involved in at least one out of the seven types of cyberbullying, which are flaming, harassment, denigration, impersonation, outing and trickery, exclusion, and cyberstalking. The intensity of the student’s involvement varies and is identified to be in the low and moderate categories. Exclusion is the most common type of cyberbullying often experienced by the students, while impersonation is categorized as having the lowest intensity. In the study, more students in seventh grade were found to be victims of cyberbullying .","PeriodicalId":33253,"journal":{"name":"Jurnal Komunikasi Indonesia","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-05-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43641500","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
As a part of daily activities, the concept of reading is often used without referring to its conceptual meaning. The meaning of reading is simplified, to be only associated with the activity of scanning textual literatures. This simplified meaning does not only occur in the context of popular conversation, but can also be found in academic literature. By utilizing the literature review method, this conceptual article seeks to find a more relevant definition of reading that can explain the activity of reading in a communication perspective, especially related to the development of communication technology. Result of this study shows that the concept of reading in the field of communication is not limited to written script reading. In communication perspective, reading is more properly seen as an activity of scanning codes, symbols, and other forms of representation that contain patterns, including written scripts. Data and information can be seen as messages, while the five senses and technology as an extension of the sensory system,can be seen as sensors that receive the messages . Normal 0 false false false IN X-NONE X-NONE
作为日常活动的一部分，阅读这一概念的使用往往不涉及其概念意义。阅读的意义被简化，只与浏览文本文献的活动联系在一起。这种简化的意思不仅出现在大众对话的语境中，也可以在学术文献中找到。这篇概念性的文章试图通过文献回顾的方法来寻找一个更相关的阅读定义，这个定义可以从传播学的角度来解释阅读活动，特别是与传播技术的发展有关。本研究结果显示，传播领域的阅读概念并不局限于文字阅读。从交流的角度来看，阅读更应该被看作是一种扫描代码、符号和其他包含模式的表现形式的活动，包括书面文字。数据和信息可以被视为信息，而五种感官和技术作为感官系统的延伸，可以被视为接收信息的传感器。正常0 false false false IN X-NONE X-NONE
{"title":"Reading in Communication Perspective","authors":"Angggun Nadia Fatimah","doi":"10.7454/jki.v9i1.10790","DOIUrl":"https://doi.org/10.7454/jki.v9i1.10790","url":null,"abstract":"As a part of daily activities, the concept of reading is often used without referring to its conceptual meaning. The meaning of reading is simplified, to be only associated with the activity of scanning textual literatures. This simplified meaning does not only occur in the context of popular conversation, but can also be found in academic literature. By utilizing the literature review method, this conceptual article seeks to find a more relevant definition of reading that can explain the activity of reading in a communication perspective, especially related to the development of communication technology. Result of this study shows that the concept of reading in the field of communication is not limited to written script reading. In communication perspective, reading is more properly seen as an activity of scanning codes, symbols, and other forms of representation that contain patterns, including written scripts. Data and information can be seen as messages, while the five senses and technology as an extension of the sensory system,can be seen as sensors that receive the messages . Normal 0 false false false IN X-NONE X-NONE","PeriodicalId":33253,"journal":{"name":"Jurnal Komunikasi Indonesia","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-05-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.7454/jki.v9i1.10790","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71340562","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Indonesian Presidential Election 2019 sees a rematch between Prabowo Subianto and President Joko Widodo. The threat by intolerant Islamics elements that are deeply rooted within the political mainstream, has not only posed Indonesia’s democratic downturn. Opposition pressure at national level had also contributed to this phenomena. The Jakarta 2017 Gubernatorial election has been the decisive specimen applied in the 2019 Presidential Election. The Presidential election has witnessed the repurpose of the Jakarta Gubernatorial political campaign techniques namely the sectarian mobilisation polarizing the public opinion, and the politics of the religious identity . Prabowo Subianto-Sandiaga Uno Presidential Election Grand Campaign on April 7, 2019, was very different from any other grand campaign on Indonesian election history. Adapting the qualitative methods, the researcher conducted interviews to 4 editors from trusted online media in Indonesia. Media framing and othering are important in this discussion, as it can describe how online media journalists implemented their professional work to cover and deliver the Prabowo Subianto-Sandiaga Uno presidential election grand campaign on April 7, 2019. Normal 0 false false false EN-US X-NONE X-NONE
{"title":"Prabowo Subianto-Sandiaga Uno Grand Campaign 7 April 2019 On Indonesian Presidential Election: Experience of Othering and Online Media Framing","authors":"C. Pardede","doi":"10.7454/jki.v9i1.12003","DOIUrl":"https://doi.org/10.7454/jki.v9i1.12003","url":null,"abstract":"Indonesian Presidential Election 2019 sees a rematch between Prabowo Subianto and President Joko Widodo. The threat by intolerant Islamics elements that are deeply rooted within the political mainstream, has not only posed Indonesia’s democratic downturn. Opposition pressure at national level had also contributed to this phenomena. The Jakarta 2017 Gubernatorial election has been the decisive specimen applied in the 2019 Presidential Election. The Presidential election has witnessed the repurpose of the Jakarta Gubernatorial political campaign techniques namely the sectarian mobilisation polarizing the public opinion, and the politics of the religious identity . Prabowo Subianto-Sandiaga Uno Presidential Election Grand Campaign on April 7, 2019, was very different from any other grand campaign on Indonesian election history. Adapting the qualitative methods, the researcher conducted interviews to 4 editors from trusted online media in Indonesia. Media framing and othering are important in this discussion, as it can describe how online media journalists implemented their professional work to cover and deliver the Prabowo Subianto-Sandiaga Uno presidential election grand campaign on April 7, 2019. Normal 0 false false false EN-US X-NONE X-NONE","PeriodicalId":33253,"journal":{"name":"Jurnal Komunikasi Indonesia","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-02-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.7454/jki.v9i1.12003","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48416454","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research is motivated by the lack of research on the symbolic violence that raised the precarious workers as their subjects. Most studies on symbolic violence that occur in organizations are focused on hierarchical organizations, where obviously dominant and dominated positions are already visible. The phenomenon of precarious workers in Indonesia is widely discussed in the various field of academic, especially the field of law that discusses the unavailability of laws governing online transportation business. The absence of such laws, then becomes a chance for online transportation companies to gain profit by abusing the interests of others (in this case, their partners). Precarious workers in the online transportation business are recruited with a partnership agreement, which should place their position equal to the e-commerce transportation company. But in reality, precarious workers are dominated by e-commerce transportation companies. This study aims to determine the symbolic violence received by precarious workers in the online transport business. This study used the concept of symbolic violence from Pierre Bourdieu, where symbolic violence is closely related to doxa, habitus, capital and arena. This research uses the paradigm of critical constructivism and is descriptive qualitative research. This study also used in-depth interviews of 4 informants as the data collection techniques. The results of this study indicate the occurrence of symbolic violence towards precarious worker in the cooperative relations (partnership agreement) with the e-commerce company in the form of bonus gains policy, tariff policy, and punishment policy. This study has identified the doxa, habitus, capital and arena that encourage symbolic violence towards precarious workers. This study also found that there are two types of precariat workers and differing acceptance of symbolic violence. The differences are influenced by factors such as gender and the motive of the precarious workers when they join the e-commerce company.
{"title":"Symbolic Violence Towards Precarious Worker of E-Commerce Company of Transportation Services","authors":"R. Firdaus, S. Agustin","doi":"10.7454/JKI.V3I1.10387","DOIUrl":"https://doi.org/10.7454/JKI.V3I1.10387","url":null,"abstract":"This research is motivated by the lack of research on the symbolic violence that raised the precarious workers as their subjects. Most studies on symbolic violence that occur in organizations are focused on hierarchical organizations, where obviously dominant and dominated positions are already visible. The phenomenon of precarious workers in Indonesia is widely discussed in the various field of academic, especially the field of law that discusses the unavailability of laws governing online transportation business. The absence of such laws, then becomes a chance for online transportation companies to gain profit by abusing the interests of others (in this case, their partners). Precarious workers in the online transportation business are recruited with a partnership agreement, which should place their position equal to the e-commerce transportation company. But in reality, precarious workers are dominated by e-commerce transportation companies. This study aims to determine the symbolic violence received by precarious workers in the online transport business. This study used the concept of symbolic violence from Pierre Bourdieu, where symbolic violence is closely related to doxa, habitus, capital and arena. This research uses the paradigm of critical constructivism and is descriptive qualitative research. This study also used in-depth interviews of 4 informants as the data collection techniques. The results of this study indicate the occurrence of symbolic violence towards precarious worker in the cooperative relations (partnership agreement) with the e-commerce company in the form of bonus gains policy, tariff policy, and punishment policy. This study has identified the doxa, habitus, capital and arena that encourage symbolic violence towards precarious workers. This study also found that there are two types of precariat workers and differing acceptance of symbolic violence. The differences are influenced by factors such as gender and the motive of the precarious workers when they join the e-commerce company.","PeriodicalId":33253,"journal":{"name":"Jurnal Komunikasi Indonesia","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-07-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49237487","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The very apprehensive fact of disease outbreaks of measles and malnutrition which led to dozens of children die in Asmat, Papua is mentioned as the extraordinary events (KLB) by the Ministry of Health Republic of Indonesia. The reports from journalists about the health disaster in Asmat deep concerns for the readers of the daily Kompas for several days. This research aims to find out how framing the news conducted by editor Kompas which acts as a good watchdog in overseeing the health disaster management in Asmat. By using social construction of mass media theory as the main thought, this research also uses theory of agenda setting and issues management. This type of research is qualitative with constructivism paradigm and research method is text analysis. In constructionist view, daily Kompas is seen as the construction agent of the news and the news published by Kompas is the result of construction of the reality. This study uses framing model analysis from Pan and Kosicki which includes four structures, namely: (1) Syntax, (2). Script, (3). Thematic,(4). Rhetorical. The results show that in framing the fact of extraordinary incident, Kompas already worked hard to gain qualified journalism so that can be a differentiation factor of trusted news in facing the challenge of sustainability mass media business.
{"title":"Framing the Fact of Extraordinary Events","authors":"Gayatri Atmadi","doi":"10.7454/JKI.V3I1.10743","DOIUrl":"https://doi.org/10.7454/JKI.V3I1.10743","url":null,"abstract":"The very apprehensive fact of disease outbreaks of measles and malnutrition which led to dozens of children die in Asmat, Papua is mentioned as the extraordinary events (KLB) by the Ministry of Health Republic of Indonesia. The reports from journalists about the health disaster in Asmat deep concerns for the readers of the daily Kompas for several days. This research aims to find out how framing the news conducted by editor Kompas which acts as a good watchdog in overseeing the health disaster management in Asmat. By using social construction of mass media theory as the main thought, this research also uses theory of agenda setting and issues management. This type of research is qualitative with constructivism paradigm and research method is text analysis. In constructionist view, daily Kompas is seen as the construction agent of the news and the news published by Kompas is the result of construction of the reality. This study uses framing model analysis from Pan and Kosicki which includes four structures, namely: (1) Syntax, (2). Script, (3). Thematic,(4). Rhetorical. The results show that in framing the fact of extraordinary incident, Kompas already worked hard to gain qualified journalism so that can be a differentiation factor of trusted news in facing the challenge of sustainability mass media business.","PeriodicalId":33253,"journal":{"name":"Jurnal Komunikasi Indonesia","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-07-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43198395","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This paper is the implementation of Photovoice with women refugees from Roshan Learning Center, an education space for refugees and asylum seekers in Jakarta. Photovoice is one of participatory action research method which is designed to encourage participants to identify and represent their community strength and issues through photographs. This paper describes the result of Photovoice project done with 9 ( nine) women refugees members of Roshan Learning Center, in Jakarta. The project aims to explore issues related to women refugees living in a metropolitan Jakarta. Jakarta is interpreted as a place full of social problems such as traffic and poverty. However, on the other hand, this situation also provided sense of independence for women. Participation in the Photovoice project gives multiple opportunities for reflection and somewhat ignite critical thinking. Such opportunities included deciding what to photograph, developing of why it was important, experiencing the group , as well as creating and participating in a group reflection. There were limitations on the implementation of the method, nevertheless, throughout 3 (three) common themes: struggle and challenges, finding strength, and hope, showed Photovoice project have succeeded in increasing students' understanding and concern for issues related to displacement and women refugees in Jakarta.
{"title":"Sharing Pictures, Bridging Barriers: The Use of Photovoice to Increase Awareness of Women Refugees Issues in Jakarta","authors":"Nissa Cita Adinia, Chandra Kirana","doi":"10.7454/JKI.V3I1.10841","DOIUrl":"https://doi.org/10.7454/JKI.V3I1.10841","url":null,"abstract":"This paper is the implementation of Photovoice with women refugees from Roshan Learning Center, an education space for refugees and asylum seekers in Jakarta. Photovoice is one of participatory action research method which is designed to encourage participants to identify and represent their community strength and issues through photographs. This paper describes the result of Photovoice project done with 9 ( nine) women refugees members of Roshan Learning Center, in Jakarta. The project aims to explore issues related to women refugees living in a metropolitan Jakarta. Jakarta is interpreted as a place full of social problems such as traffic and poverty. However, on the other hand, this situation also provided sense of independence for women. Participation in the Photovoice project gives multiple opportunities for reflection and somewhat ignite critical thinking. Such opportunities included deciding what to photograph, developing of why it was important, experiencing the group , as well as creating and participating in a group reflection. There were limitations on the implementation of the method, nevertheless, throughout 3 (three) common themes: struggle and challenges, finding strength, and hope, showed Photovoice project have succeeded in increasing students' understanding and concern for issues related to displacement and women refugees in Jakarta.","PeriodicalId":33253,"journal":{"name":"Jurnal Komunikasi Indonesia","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-07-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42114133","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Cyberbullying is a severe problem which may occur in adolescents during online communication. They may become a perpetrator or victim. This research investigates the violence exposure in several contexts, such as media, family, society, and school, and its relationship to the students’ involvement, whether they are the cyberbullying perpetrator or victim. A survey of senior high school students (N total = 201) was conducted. The study found that violence exposure, especially in the media and schools, significantly segregated the students’ cyberbullying involvement status. Youngsters, who are exposed to the violence in the media and schools, tend to be the cyberbullying perpetrator-victim. Additional analysis of the participants’ genders showed a significant difference, where female was more likely to be the cyberbullying victim and male was inclined to be the perpetrator (p < 0.05). Finally, the implications for practice and suggestions for future research are briefly addressed. Normal 0 false false false EN-SG X-NONE X-NONE
{"title":"Cyberbullying Involvement: Impacts of Violence Exposure in The Media, Family, Society, and School","authors":"Reny Yuliati, Andria Saptyasari","doi":"10.7454/JKI.V3I1.9857","DOIUrl":"https://doi.org/10.7454/JKI.V3I1.9857","url":null,"abstract":"Cyberbullying is a severe problem which may occur in adolescents during online communication. They may become a perpetrator or victim. This research investigates the violence exposure in several contexts, such as media, family, society, and school, and its relationship to the students’ involvement, whether they are the cyberbullying perpetrator or victim. A survey of senior high school students (N total = 201) was conducted. The study found that violence exposure, especially in the media and schools, significantly segregated the students’ cyberbullying involvement status. Youngsters, who are exposed to the violence in the media and schools, tend to be the cyberbullying perpetrator-victim. Additional analysis of the participants’ genders showed a significant difference, where female was more likely to be the cyberbullying victim and male was inclined to be the perpetrator (p < 0.05). Finally, the implications for practice and suggestions for future research are briefly addressed. Normal 0 false false false EN-SG X-NONE X-NONE","PeriodicalId":33253,"journal":{"name":"Jurnal Komunikasi Indonesia","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-07-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45438946","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This article would like to unveil avatar interactions under the attention economy framework in online video streaming applications, taking YouTube as example, and how it benefits content creators to monetize their channels’ contents. T he theory of attention economy is proposed to explain how these avatar interactions in video streaming applications are perceived as a mode of transaction by using attention as universal currency. This article is elaborated using the social information processing theory to identify content creators’ avatar credibility through the application of cues during computer-mediated communication. To enrich the concept of credibility and methodology, the prominence-interpretation theory is also proposed . The method applied to this study is qualitative content analysis by examining five monetized Indonesian YouTube channels. In coding stage, several elements of the channels were identified , such as channel age, number of followers, and number of videos. Then from each channel, the video with the biggest number of views was picked and the types of advertisement showing up in such videos were examined . The observation found that five biggest YouTube channels in Indonesia in terms of number of subscribers had monetized their videos. Their videos had either overlay or non-stoppable video ad content during playback . This showed that number of views and engagements were generated from interactions between the content creators’ and visitors’ avatars. Attention metrics served as metrics in the attention economy framework, which in turn contribute to monetization — m aking it possible to see that YouTube channel s were standardized to meet advertisers’ requirements.
{"title":"Attention Economy in Video Streaming Application: Avatar Interaction in YouTube Video Content Monetization","authors":"Reno Dalu Maharso, I. Irwansyah","doi":"10.7454/JKI.V3I1.10226","DOIUrl":"https://doi.org/10.7454/JKI.V3I1.10226","url":null,"abstract":"This article would like to unveil avatar interactions under the attention economy framework in online video streaming applications, taking YouTube as example, and how it benefits content creators to monetize their channels’ contents. T he theory of attention economy is proposed to explain how these avatar interactions in video streaming applications are perceived as a mode of transaction by using attention as universal currency. This article is elaborated using the social information processing theory to identify content creators’ avatar credibility through the application of cues during computer-mediated communication. To enrich the concept of credibility and methodology, the prominence-interpretation theory is also proposed . The method applied to this study is qualitative content analysis by examining five monetized Indonesian YouTube channels. In coding stage, several elements of the channels were identified , such as channel age, number of followers, and number of videos. Then from each channel, the video with the biggest number of views was picked and the types of advertisement showing up in such videos were examined . The observation found that five biggest YouTube channels in Indonesia in terms of number of subscribers had monetized their videos. Their videos had either overlay or non-stoppable video ad content during playback . This showed that number of views and engagements were generated from interactions between the content creators’ and visitors’ avatars. Attention metrics served as metrics in the attention economy framework, which in turn contribute to monetization — m aking it possible to see that YouTube channel s were standardized to meet advertisers’ requirements.","PeriodicalId":33253,"journal":{"name":"Jurnal Komunikasi Indonesia","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-07-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47391616","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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