Jacqueline V. Aenlle, J. Loizzo, J.C. Bunch, Lisa Lundy, Kevin M Folta
{"title":"What’s Trust Got to Do with It? Exploring Agricultural Science Podcast Producers’, Guests’, and Listeners’ Perceptions and Levels of Trust in Science","authors":"Jacqueline V. Aenlle, J. Loizzo, J.C. Bunch, Lisa Lundy, Kevin M Folta","doi":"10.4148/1051-0834.2507","DOIUrl":"https://doi.org/10.4148/1051-0834.2507","url":null,"abstract":"","PeriodicalId":33763,"journal":{"name":"Journal of Applied Communications","volume":"9 10","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139164396","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Allison R Byrd, Catherine E. Sanders, Alexa J. Lamm
{"title":"Cultural Dimensions and Communication: An Exploratory Study Informing Agricultural and Environmental Science Graduate Student Recruitment","authors":"Allison R Byrd, Catherine E. Sanders, Alexa J. Lamm","doi":"10.4148/1051-0834.2503","DOIUrl":"https://doi.org/10.4148/1051-0834.2503","url":null,"abstract":"","PeriodicalId":33763,"journal":{"name":"Journal of Applied Communications","volume":"16 11","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139164500","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Ashley McLeod-Morin, Lauri Baker, Angela B. Lindsey, Lisa Lundy, R. Telg
{"title":"What Now: The Role of Attitude and Communicative Actions When Making Decisions During a Disease Crisis","authors":"Ashley McLeod-Morin, Lauri Baker, Angela B. Lindsey, Lisa Lundy, R. Telg","doi":"10.4148/1051-0834.2506","DOIUrl":"https://doi.org/10.4148/1051-0834.2506","url":null,"abstract":"","PeriodicalId":33763,"journal":{"name":"Journal of Applied Communications","volume":"35 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139166084","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Minnesota State Parks and Trails’ use of Facebook to Communicate Health and Safety Information During the COVID-19 Pandemic","authors":"G. Steede, Sahil S Kamat","doi":"10.4148/1051-0834.2509","DOIUrl":"https://doi.org/10.4148/1051-0834.2509","url":null,"abstract":"","PeriodicalId":33763,"journal":{"name":"Journal of Applied Communications","volume":"49 11","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139164676","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Studies have shown that more people are getting their information through social media (SM). With so much misinformation presented in global media, it is difficult for consumers to distinguish what is true and what isn’t. With negative images and minimal context, consumers have a tendency to believe and trust what they see on SM. After IRB approval, a survey study was launched on Qualtrics and accessed via email. Using Instagram as platform, this study presented 5 cognitively and 5 emotionally oriented posts focused on the aspects of animal welfare, diet/health, and environment/sustainability. Prior to viewing the Instagram posts, study participants were given a 5-scale Likert pre survey assessing their opinions about their views of animal welfare, diet/health of consumers of red meat and environment/sustainability for the beef industry. Participants subsequently viewed the posts and then took a post survey. SPSS was used to analyze responses with t-tests and frequencies. ATLAS was used to code for negative and positive key words in open responses. Results showed that participant’s views about the beef industry improved (p < .05) after viewing the media posts for welfare and that participants favored the suggestions that beef cattle are treated humanely. Participants were unsure of the effects that beef consumption has on consumers’ diet and health as well as the environment. Qualitative results suggest that viewing of the posts had a favorable impact on consumer’s opinions.
{"title":"Instagram as a Tool of Diffusion for the Livestock Industry","authors":"Savannah Locke","doi":"10.4148/1051-0834.2460","DOIUrl":"https://doi.org/10.4148/1051-0834.2460","url":null,"abstract":"Studies have shown that more people are getting their information through social media (SM). With so much misinformation presented in global media, it is difficult for consumers to distinguish what is true and what isn’t. With negative images and minimal context, consumers have a tendency to believe and trust what they see on SM. After IRB approval, a survey study was launched on Qualtrics and accessed via email. Using Instagram as platform, this study presented 5 cognitively and 5 emotionally oriented posts focused on the aspects of animal welfare, diet/health, and environment/sustainability. Prior to viewing the Instagram posts, study participants were given a 5-scale Likert pre survey assessing their opinions about their views of animal welfare, diet/health of consumers of red meat and environment/sustainability for the beef industry. Participants subsequently viewed the posts and then took a post survey. SPSS was used to analyze responses with t-tests and frequencies. ATLAS was used to code for negative and positive key words in open responses. Results showed that participant’s views about the beef industry improved (p < .05) after viewing the media posts for welfare and that participants favored the suggestions that beef cattle are treated humanely. Participants were unsure of the effects that beef consumption has on consumers’ diet and health as well as the environment. Qualitative results suggest that viewing of the posts had a favorable impact on consumer’s opinions.","PeriodicalId":33763,"journal":{"name":"Journal of Applied Communications","volume":"59 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135860211","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Namah Taku-Forchu, Shuyang Qu, Misty D Lambert, Michael S. Retallick, Jonathan D Ulmer, George P. Opit
The study aimed to identify maize farmers' use, preference, and trustworthiness of the various information sources and communication channels farmers in Dormaa, Ghana, used to receive information about their farming activities. A questionnaire was developed, and data was collected from 217 maize farmers. The result revealed more males are involved in maize production than females. Most males indicated they received training in using hermetic bags more than female farmers. Respondents ranked Extension agents highest as the source from which they receive their farming information. Based on the level of preference for the information sources, the results show a statistically significant difference between male and female farmers' preference for Extension agents, friends/neighbors, and church leaders, with male farmers preferring these information sources more than females. The result indicated a significant difference between male and female preferences for phone calls, with more males indicating they preferred telephone calls. The t-test results of farmers’ trustworthiness for the information sources revealed a significant difference between male and female farmers’ trustworthiness for fellow farmers, friends/neighbors, telephone calls, and posters/billboards for communication channels. Given that Extension professionals are the most preferred and trustworthy source of information, we recommend that the government and stakeholders organize extension training programs to strengthen local extension. We recommend greater women involvement and given strategic roles in the planning and organization of training programs.
{"title":"Maize farmers’ use, preference, and trustworthiness of information sources and communication channels in Dormaa, Ghana: A gender comparison.","authors":"Namah Taku-Forchu, Shuyang Qu, Misty D Lambert, Michael S. Retallick, Jonathan D Ulmer, George P. Opit","doi":"10.4148/1051-0834.2479","DOIUrl":"https://doi.org/10.4148/1051-0834.2479","url":null,"abstract":"The study aimed to identify maize farmers' use, preference, and trustworthiness of the various information sources and communication channels farmers in Dormaa, Ghana, used to receive information about their farming activities. A questionnaire was developed, and data was collected from 217 maize farmers. The result revealed more males are involved in maize production than females. Most males indicated they received training in using hermetic bags more than female farmers. Respondents ranked Extension agents highest as the source from which they receive their farming information. Based on the level of preference for the information sources, the results show a statistically significant difference between male and female farmers' preference for Extension agents, friends/neighbors, and church leaders, with male farmers preferring these information sources more than females. The result indicated a significant difference between male and female preferences for phone calls, with more males indicating they preferred telephone calls. The t-test results of farmers’ trustworthiness for the information sources revealed a significant difference between male and female farmers’ trustworthiness for fellow farmers, friends/neighbors, telephone calls, and posters/billboards for communication channels. Given that Extension professionals are the most preferred and trustworthy source of information, we recommend that the government and stakeholders organize extension training programs to strengthen local extension. We recommend greater women involvement and given strategic roles in the planning and organization of training programs.","PeriodicalId":33763,"journal":{"name":"Journal of Applied Communications","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135860477","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Review of Film Directing: Shot by Shot—25th Anniversary Edition: Visualizing from Concept to Screen","authors":"Elizabeth R. Berner","doi":"10.4148/1051-0834.2492","DOIUrl":"https://doi.org/10.4148/1051-0834.2492","url":null,"abstract":"","PeriodicalId":33763,"journal":{"name":"Journal of Applied Communications","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135860479","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This exploratory quantitative study assessed 149 behaviors, characteristics, and techniques considered indicative of expertise to determine what social scientists in Agricultural Communications, Education, Extension, and Leadership (ACEEL) disciplines value. A total of 731 social scientists from 25 land-grant universities across the United States surveyed in the fall of 2018 served as the population for this study. Using Principal Component Analysis (PCA), 10 constructs describing expertise were identified. A list of the 10 constructs was presented to faculty representing the ACEEL disciplines who helped determine what the constructs collectively measured, resulting in a label for each construct. The behaviors, characteristics, and techniques of the highest scoring constructs were used to create a rubric to assist social scientists in the systematic and intentional selection and description of the qualifications and expertise of individuals asked to serve as coders (Content Analysis), expert panelists (the Delphi method), and any contributor to social science studies in ACEEL disciplines. Use of the rubric would improve the overall consistency and transparency in how qualifications of expertise are reported in academic publications.
{"title":"Reporting Expertise in Agricultural Communications, Education, Extension, and Leadership Research: The Development of an Expertise Rubric","authors":"Lori M Costello, Billy R McKim, Allison L Dunn","doi":"10.4148/1051-0834.2472","DOIUrl":"https://doi.org/10.4148/1051-0834.2472","url":null,"abstract":"This exploratory quantitative study assessed 149 behaviors, characteristics, and techniques considered indicative of expertise to determine what social scientists in Agricultural Communications, Education, Extension, and Leadership (ACEEL) disciplines value. A total of 731 social scientists from 25 land-grant universities across the United States surveyed in the fall of 2018 served as the population for this study. Using Principal Component Analysis (PCA), 10 constructs describing expertise were identified. A list of the 10 constructs was presented to faculty representing the ACEEL disciplines who helped determine what the constructs collectively measured, resulting in a label for each construct. The behaviors, characteristics, and techniques of the highest scoring constructs were used to create a rubric to assist social scientists in the systematic and intentional selection and description of the qualifications and expertise of individuals asked to serve as coders (Content Analysis), expert panelists (the Delphi method), and any contributor to social science studies in ACEEL disciplines. Use of the rubric would improve the overall consistency and transparency in how qualifications of expertise are reported in academic publications.","PeriodicalId":33763,"journal":{"name":"Journal of Applied Communications","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135860476","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Scientists are reported to be more trusted than other information sources; yet, on essential water facts, people sometimes reject what they perceive water scientists to believe in favor of other belief determinants. This study examines the factors that affect the difference in people's stated willingness to reconsider their water beliefs in response to information provided by scientists relative to information provided by other sources. Regression analysis of responses provided by 806 Florida and Georgia residents found water science knowledge to be a consistently strong influencer of the gap in reliance on scientific information providers relative to other sources. This result is notable given criticisms of the knowledge deficit model. Pre-existing water beliefs had varying levels of influence, and political identity, which might have functioned as a decision heuristic, had little statistically significant effect. The study additionally found water science knowledge and water beliefs to not be strongly related. Higher scores on a water science knowledge assessment were not necessarily an indicator of accurate and knowledge-congruent water beliefs. Moreover, scientific water knowledge and water beliefs had different effects on participants’ reliance on scientific information sources.
{"title":"Prioritization of Scientific Sources of Water Information: The Effect Knowledge, Beliefs, and Political Identity","authors":"Sadie Hundemer","doi":"10.4148/1051-0834.2495","DOIUrl":"https://doi.org/10.4148/1051-0834.2495","url":null,"abstract":"Scientists are reported to be more trusted than other information sources; yet, on essential water facts, people sometimes reject what they perceive water scientists to believe in favor of other belief determinants. This study examines the factors that affect the difference in people's stated willingness to reconsider their water beliefs in response to information provided by scientists relative to information provided by other sources. Regression analysis of responses provided by 806 Florida and Georgia residents found water science knowledge to be a consistently strong influencer of the gap in reliance on scientific information providers relative to other sources. This result is notable given criticisms of the knowledge deficit model. Pre-existing water beliefs had varying levels of influence, and political identity, which might have functioned as a decision heuristic, had little statistically significant effect. The study additionally found water science knowledge and water beliefs to not be strongly related. Higher scores on a water science knowledge assessment were not necessarily an indicator of accurate and knowledge-congruent water beliefs. Moreover, scientific water knowledge and water beliefs had different effects on participants’ reliance on scientific information sources.","PeriodicalId":33763,"journal":{"name":"Journal of Applied Communications","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135860210","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Rachel Corry, William R Taylor, Jessica Holt, Hailey Bittles, Benjamin L. Campbell, Julie Campbell
Abstract Social media and the internet have impacted how companies and organizations advertise to consumers. Digital advertising has created the opportunity to engage with consumers, target specific groups, and capture metrics of use to help build effective advertising strategies. The floral industry is a large sector within the agricultural arena, which is primed to engage with young consumers. This research examined the effectiveness of utilizing static and animated social media advertisements to increase consumers’ intention to purchase floral products. Using an online survey and an experimental design, this study examined 8,488 respondents’ intention to purchase floral products after viewing static and animated social media advertisements. This study identified respondents’ attitudes, social norms, age, and internet use to be significant predictors in their intent to purchase floral products. Recommendations from a theoretical and applied perspective are discussed within relation to the study’s findings to advance strategic advertising in the floral industry.
{"title":"Flower power: testing social media advertising strategies for floral products","authors":"Rachel Corry, William R Taylor, Jessica Holt, Hailey Bittles, Benjamin L. Campbell, Julie Campbell","doi":"10.4148/1051-0834.2485","DOIUrl":"https://doi.org/10.4148/1051-0834.2485","url":null,"abstract":"Abstract Social media and the internet have impacted how companies and organizations advertise to consumers. Digital advertising has created the opportunity to engage with consumers, target specific groups, and capture metrics of use to help build effective advertising strategies. The floral industry is a large sector within the agricultural arena, which is primed to engage with young consumers. This research examined the effectiveness of utilizing static and animated social media advertisements to increase consumers’ intention to purchase floral products. Using an online survey and an experimental design, this study examined 8,488 respondents’ intention to purchase floral products after viewing static and animated social media advertisements. This study identified respondents’ attitudes, social norms, age, and internet use to be significant predictors in their intent to purchase floral products. Recommendations from a theoretical and applied perspective are discussed within relation to the study’s findings to advance strategic advertising in the floral industry.","PeriodicalId":33763,"journal":{"name":"Journal of Applied Communications","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135860207","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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