{"title":"Green Framing in Corporate Poultry Videos: An Analysis of Sustainability Messaging","authors":"Dylan VanBoxtel, R. Swenson, G. Steede","doi":"10.4148/1051-0834.2454","DOIUrl":"https://doi.org/10.4148/1051-0834.2454","url":null,"abstract":"","PeriodicalId":33763,"journal":{"name":"Journal of Applied Communications","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43759798","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Factors Influencing Public Perception of Science","authors":"T. Koswatta, Gary Wingenbach, H. Leggette","doi":"10.4148/1051-0834.2442","DOIUrl":"https://doi.org/10.4148/1051-0834.2442","url":null,"abstract":"","PeriodicalId":33763,"journal":{"name":"Journal of Applied Communications","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45054469","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Jacqueline V. Aenlle, J. Loizzo, Lisa Lundy, J. C. Bunch, K. Folta
{"title":"Podcasts in Production: An Examination of Current and Best Practices for Agricultural and Natural Resource Podcast Producers","authors":"Jacqueline V. Aenlle, J. Loizzo, Lisa Lundy, J. C. Bunch, K. Folta","doi":"10.4148/1051-0834.2461","DOIUrl":"https://doi.org/10.4148/1051-0834.2461","url":null,"abstract":"","PeriodicalId":33763,"journal":{"name":"Journal of Applied Communications","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41997919","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
L. Baker, Ashley McLeod-Morin, Chenmua Yang, A. King, Shelby Thomas, K. Boone
{"title":"Rural Redemption: A Model to Help Understand the Perspectives of Rural Americans Related to Vaccine Science","authors":"L. Baker, Ashley McLeod-Morin, Chenmua Yang, A. King, Shelby Thomas, K. Boone","doi":"10.4148/1051-0834.2446","DOIUrl":"https://doi.org/10.4148/1051-0834.2446","url":null,"abstract":"","PeriodicalId":33763,"journal":{"name":"Journal of Applied Communications","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41458391","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Examining the Impact of Disaster Experience with Winter Storm Uri and Climate Change Risk Perceptions on Support for Mitigation Policy","authors":"Ginger Orton, L. Fischer, Cara R. Lawson","doi":"10.4148/1051-0834.2453","DOIUrl":"https://doi.org/10.4148/1051-0834.2453","url":null,"abstract":"","PeriodicalId":33763,"journal":{"name":"Journal of Applied Communications","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48035082","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract Agriculture is a vital part of the Australian economy. With an industry poised for growth, and a growing disconnect between consumers and agriculture, additional communication efforts are needed. The purpose of this study was to complete a curriculum visioning process to inform agricultural communications curriculum development in Australia. This study used a qualitative research design consisting of face-to-face, semi-structured interviews with individuals from 14 agricultural organizations and two universities. The results indicated the industry is addressing many challenges, but also has opportunities that would benefit from strategic communication efforts. Participants provided suggestions regarding the specific communication skills and agriculture knowledge future employees should possess. Recognizing these competencies informed the curriculum visioning process for agricultural communications as an academic discipline within Australian higher education. Recommendations for both practice and future research are provided.
{"title":"Identifying Stakeholders’ Needs for Agricultural Communications in Higher Education Curriculum in Australia","authors":"Landee Thorn, C. Meyers, S. Fraze, C. Akers","doi":"10.4148/1051-0834.2462","DOIUrl":"https://doi.org/10.4148/1051-0834.2462","url":null,"abstract":"Abstract Agriculture is a vital part of the Australian economy. With an industry poised for growth, and a growing disconnect between consumers and agriculture, additional communication efforts are needed. The purpose of this study was to complete a curriculum visioning process to inform agricultural communications curriculum development in Australia. This study used a qualitative research design consisting of face-to-face, semi-structured interviews with individuals from 14 agricultural organizations and two universities. The results indicated the industry is addressing many challenges, but also has opportunities that would benefit from strategic communication efforts. Participants provided suggestions regarding the specific communication skills and agriculture knowledge future employees should possess. Recognizing these competencies informed the curriculum visioning process for agricultural communications as an academic discipline within Australian higher education. Recommendations for both practice and future research are provided.","PeriodicalId":33763,"journal":{"name":"Journal of Applied Communications","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44704869","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Christine Krebs, L. Warner, L. Baker, J. Daniels, A. Dale
Abstract Plants can improve people’s lives and mental health, but consumers have become increasingly concerned about the impact of plant production practices on the environment and wildlife. Previous research has not explored the interest and ability of plant producers and suppliers to provide wildlife friendly plant options for consumers. The University of Florida is considering the development of a wildlife-friendly plant certification to enhance production protocols for growers and connect consumers to sustainable plant options. This study explored perceptions of this certification through 11 in-depth interviews with environmental horticulture professionals. The study was guided by the following research questions: 1) What experiences do environmental horticulture professionals have with wildlife-friendly plants?, 2) What trends do environmental horticulture professionals see with consumers?, 3) What are the benefits and barriers to adopting this wildlife-friendly plant certification?, and 4) What communication strategies are needed to make this wildlife-friendly plant certification viable? Results indicate environmental horticulture professionals recognize the advantages of wildlife-friendly plants. However, the interviews revealed specific barriers to adoption and communication considerations that would impact certification diffusion. Implications of this research include a need for strategic programming regarding the wildlife-friendly plant certification and cohesive communication strategies among environmental horticulture organizations to educate professionals and consumers about wildlife-friendly plant options.
{"title":"Innovative Industry: Environmental horticulture professionals’ perceptions on wildlife-friendly plants and a potential certification offering","authors":"Christine Krebs, L. Warner, L. Baker, J. Daniels, A. Dale","doi":"10.4148/1051-0834.2413","DOIUrl":"https://doi.org/10.4148/1051-0834.2413","url":null,"abstract":"Abstract Plants can improve people’s lives and mental health, but consumers have become increasingly concerned about the impact of plant production practices on the environment and wildlife. Previous research has not explored the interest and ability of plant producers and suppliers to provide wildlife friendly plant options for consumers. The University of Florida is considering the development of a wildlife-friendly plant certification to enhance production protocols for growers and connect consumers to sustainable plant options. This study explored perceptions of this certification through 11 in-depth interviews with environmental horticulture professionals. The study was guided by the following research questions: 1) What experiences do environmental horticulture professionals have with wildlife-friendly plants?, 2) What trends do environmental horticulture professionals see with consumers?, 3) What are the benefits and barriers to adopting this wildlife-friendly plant certification?, and 4) What communication strategies are needed to make this wildlife-friendly plant certification viable? Results indicate environmental horticulture professionals recognize the advantages of wildlife-friendly plants. However, the interviews revealed specific barriers to adoption and communication considerations that would impact certification diffusion. Implications of this research include a need for strategic programming regarding the wildlife-friendly plant certification and cohesive communication strategies among environmental horticulture organizations to educate professionals and consumers about wildlife-friendly plant options.","PeriodicalId":33763,"journal":{"name":"Journal of Applied Communications","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-11-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45766047","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
L. Fischer, Ginger Orton, J. Sutton, Madison Wallace
Abstract It is critical that organizations deliver timely, effective communication about potential risks and life-saving information. The National Weather Service (NWS) developed a suite of messages known as “experimental graphic products” to be automatically distributed through their local official Twitter accounts at the onset of fast-moving, severe weather events such as tornadoes. However, recent research has suggested messages need to be carefully constructed for audiences to place attention to the content, remember the content, and later act in response to the content. The purpose of this study is to explore what people recall of the NWS Twitter message. We used an online survey instrument, distributed via Qualtrics, to investigate participant responses to three open-ended questions about the message. We performed a quantitative analysis to summarize the frequency of message features recorded by participants, and a qualitative analysis to identify themes that provide a deeper description of what was recalled. We found that participants encoded the hazard type, the time the message was sent and would expire, and the types of impacts that might occur. Graphic design cues elicited attention as they “stood out” to the participants. When asked about importance and what they would tell others, respondents described protective action, indicating participants may have activated prior knowledge of the threat, as it was not included in the message. Risk, disaster, and science communicators can draw guidance about communicating during a disaster. It provides a lens for researching message construction, and the importance of communicating protective action guidance during severe weather events.
{"title":"Show Me and What Will I Remember? Exploring Recall in Response to NWS Tornado Warning Graphics","authors":"L. Fischer, Ginger Orton, J. Sutton, Madison Wallace","doi":"10.4148/1051-0834.2440","DOIUrl":"https://doi.org/10.4148/1051-0834.2440","url":null,"abstract":"Abstract It is critical that organizations deliver timely, effective communication about potential risks and life-saving information. The National Weather Service (NWS) developed a suite of messages known as “experimental graphic products” to be automatically distributed through their local official Twitter accounts at the onset of fast-moving, severe weather events such as tornadoes. However, recent research has suggested messages need to be carefully constructed for audiences to place attention to the content, remember the content, and later act in response to the content. The purpose of this study is to explore what people recall of the NWS Twitter message. We used an online survey instrument, distributed via Qualtrics, to investigate participant responses to three open-ended questions about the message. We performed a quantitative analysis to summarize the frequency of message features recorded by participants, and a qualitative analysis to identify themes that provide a deeper description of what was recalled. We found that participants encoded the hazard type, the time the message was sent and would expire, and the types of impacts that might occur. Graphic design cues elicited attention as they “stood out” to the participants. When asked about importance and what they would tell others, respondents described protective action, indicating participants may have activated prior knowledge of the threat, as it was not included in the message. Risk, disaster, and science communicators can draw guidance about communicating during a disaster. It provides a lens for researching message construction, and the importance of communicating protective action guidance during severe weather events.","PeriodicalId":33763,"journal":{"name":"Journal of Applied Communications","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-11-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43758698","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
J. Parrella, Carrie N. Baker, H. Leggette, D. Dunsford
Abstract Empathy is integral to effective civil discourse because it enables people to understand others’ perspectives (cognitive) and feel concern toward others’ feelings (affective). Although no studies have empirically investigated agricultural communications students’ empathy development, scholars in other disciplines have identified improvisational role-play exercises as effective means to develop students’ empathy skills. Therefore, we sought to determine how paired role-play discussions affected agricultural communications students’ empathy development when compared to class-wide discussions during the course of one semester using a quasi-experimental pretest-posttest control group research design. The pretest-posttest survey instrument included Reniers et al.’s (2011) Questionnaire of Cognitive and Affective Empathy. Using Kolb’s (1981) experiential learning cycle as a guide, we developed study materials (i.e., lectures, case studies, readings, discussion exercises) focused on relevant skills needed to meet industry demands (i.e., brand assimilation, consumer engagement, public relations, content marketing) and implemented the materials during four class periods. We only facilitated active experimentation through role-play with students in the treatment group. After analyzing the data from 53 usable pretest-posttest responses using a mixed design repeated measures ANOVA, we found that paired role-play discussions and class-wide discussions, both focused on recognizing and affirming opposing perspectives, statistically significantly improved students’ cognitive empathy and total empathy, but not affective empathy. Therefore, we recommend instructors facilitate the type of discussion that would suit their teaching style, classroom dynamic, and students’ learning style best. If an improvement in affective empathy is also desired, then adapting the materials to include a focus on emotion contagion is necessary.
移情是有效的公民话语不可或缺的一部分，因为它使人们能够理解他人的观点(认知)，并对他人的感受(情感)感到关心。虽然没有研究对农业传播学学生的共情发展进行实证研究，但其他学科的学者已经发现即兴角色扮演练习是培养学生共情技能的有效手段。因此，我们试图确定配对角色扮演讨论如何影响农业传播学学生的共情发展，并将其与一个学期的班级范围内的讨论进行比较，采用准实验的前测后测控制组研究设计。前测后测调查工具包括Reniers et al.(2011)的《认知与情感共情问卷》。以Kolb(1981)的体验式学习周期为指导，我们开发了学习材料(即讲座、案例研究、阅读、讨论练习)，重点关注满足行业需求所需的相关技能(即品牌同化、消费者参与、公共关系、内容营销)，并在四个课时实施这些材料。我们只通过与实验组的学生进行角色扮演来促进积极的实验。在使用混合设计重复测量方差分析分析了53个可用的前测后测问卷的数据后，我们发现配对角色扮演讨论和班级范围内的讨论，都侧重于识别和肯定反对观点，在统计学上显著提高了学生的认知共情和总共情，但没有情感共情。因此，我们建议教师采用最适合他们的教学风格、课堂动态和学生学习风格的讨论方式。如果还希望改善情感同理心，那么调整材料以包括对情绪传染的关注是必要的。
{"title":"Improvisation for Agricultural Communicators: Investigating the Effect of Paired Role-Play Discussions On Students’ Empathy Development Using a Quasi-Experiment","authors":"J. Parrella, Carrie N. Baker, H. Leggette, D. Dunsford","doi":"10.4148/1051-0834.2444","DOIUrl":"https://doi.org/10.4148/1051-0834.2444","url":null,"abstract":"Abstract Empathy is integral to effective civil discourse because it enables people to understand others’ perspectives (cognitive) and feel concern toward others’ feelings (affective). Although no studies have empirically investigated agricultural communications students’ empathy development, scholars in other disciplines have identified improvisational role-play exercises as effective means to develop students’ empathy skills. Therefore, we sought to determine how paired role-play discussions affected agricultural communications students’ empathy development when compared to class-wide discussions during the course of one semester using a quasi-experimental pretest-posttest control group research design. The pretest-posttest survey instrument included Reniers et al.’s (2011) Questionnaire of Cognitive and Affective Empathy. Using Kolb’s (1981) experiential learning cycle as a guide, we developed study materials (i.e., lectures, case studies, readings, discussion exercises) focused on relevant skills needed to meet industry demands (i.e., brand assimilation, consumer engagement, public relations, content marketing) and implemented the materials during four class periods. We only facilitated active experimentation through role-play with students in the treatment group. After analyzing the data from 53 usable pretest-posttest responses using a mixed design repeated measures ANOVA, we found that paired role-play discussions and class-wide discussions, both focused on recognizing and affirming opposing perspectives, statistically significantly improved students’ cognitive empathy and total empathy, but not affective empathy. Therefore, we recommend instructors facilitate the type of discussion that would suit their teaching style, classroom dynamic, and students’ learning style best. If an improvement in affective empathy is also desired, then adapting the materials to include a focus on emotion contagion is necessary.","PeriodicalId":33763,"journal":{"name":"Journal of Applied Communications","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-11-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44158588","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract Classification, the sorting of similar objects or organisms into groups based on shared qualities and characteristics, is how we make sense of the world. As the field of agricultural communication and our understanding of media effects becomes more complex, it is important to have approaches that allow for a valid and reliable method of classifying units of analysis — whether they are texts, people, or other artifacts — into groups based on theoretically sound variables. This paper discusses one method of classification, the hierarchical cluster analysis, and how this method may be applied by 1) Developing Variables for Study, 2) Choosing a Sample, 3) Removing Unnecessary Variables, 4) Running the analysis, and 5) Interpreting Clusters. This professional development paper suggests this method could have positive implications for agricultural and science communication research including increased validity and reliability, rigorous development, and deeper understanding of mass communication theory. In addition, we provide recommendations for future research such as audience segmentation in agricultural and science communication research.
{"title":"A Statistical Approach to Classification: A guide to hierarchical cluster analysis in agricultural communications research","authors":"Ch'Ree Essary, L. Fischer, E. Irlbeck","doi":"10.4148/1051-0834.2431","DOIUrl":"https://doi.org/10.4148/1051-0834.2431","url":null,"abstract":"Abstract Classification, the sorting of similar objects or organisms into groups based on shared qualities and characteristics, is how we make sense of the world. As the field of agricultural communication and our understanding of media effects becomes more complex, it is important to have approaches that allow for a valid and reliable method of classifying units of analysis — whether they are texts, people, or other artifacts — into groups based on theoretically sound variables. This paper discusses one method of classification, the hierarchical cluster analysis, and how this method may be applied by 1) Developing Variables for Study, 2) Choosing a Sample, 3) Removing Unnecessary Variables, 4) Running the analysis, and 5) Interpreting Clusters. This professional development paper suggests this method could have positive implications for agricultural and science communication research including increased validity and reliability, rigorous development, and deeper understanding of mass communication theory. In addition, we provide recommendations for future research such as audience segmentation in agricultural and science communication research.","PeriodicalId":33763,"journal":{"name":"Journal of Applied Communications","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-11-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45713522","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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