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Unlocking Consumer Choices: The Impact of Halal Labels, Brand Image, Quality, and Price on Buying Decisions 解读消费者的选择:清真标签、品牌形象、质量和价格对购买决策的影响
Pub Date : 2024-07-22 DOI: 10.58777/rie.v2i1.250
Dea Rahmania, Penny Rahmah Fadhlillah
This research aims to determine whether there is an influence of the Halal Label, Brand Image, Product Quality and Price Perception on Purchase Decisions for Cempaka Putih Mixue Ice Cream and reviews in Islam. The population of this study were consumers who had purchased Mixue Ice Cream at the Cempaka Putih branch at least once, with a total of 100 respondents. The sampling technique uses a non-probability method, with a purposive sampling technique through distributing questionnaires. The research results show that the halal label has no influence on purchasing decisions, brand image influences purchasing decisions, product quality influences purchasing decisions, price perception influences purchasing decisions. Managerial Implications The findings of this research indicate that factors such as halal labels, brand image, product quality, and price perceptions play an important role in influencing consumer purchasing decisions. For company managers, especially those operating in markets where most consumers are Muslim, this emphasizes the importance of ensuring products have clear and reliable halal certification, because this can increase customer trust and loyalty. This paper contributes to understanding the dynamics of food product purchasing decisions in Muslim markets and provides practical insights for companies to increase their competitiveness.
本研究旨在确定清真标签、品牌形象、产品质量和价格感知是否会影响购买 Cempaka Putih Mixue 冰淇淋的决策以及伊斯兰教的评论。研究对象为至少在 Cempaka Putih 分店购买过一次 Mixue 冰淇淋的消费者,共计 100 名受访者。抽样技术采用了非概率方法,通过发放调查问卷进行有目的的抽样。研究结果显示,清真标签对购买决策没有影响,品牌形象影响购买决策,产品质量影响购买决策,价格感知影响购买决策。管理启示 研究结果表明,清真标签、品牌形象、产品质量和价格认知等因素在影响消费者购买决策方面发挥着重要作用。对于公司管理者来说,尤其是那些在大多数消费者是穆斯林的市场上运营的公司,这就强调了确保产品具有清晰可靠的清真认证的重要性,因为这可以提高客户的信任度和忠诚度。本文有助于了解穆斯林市场食品购买决策的动态,并为企业提高竞争力提供实用的见解。
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引用次数: 0
Impact of Sharia Stock Prices: A Study on Inflation, Exchange Rate, BI Rate, and Money Supply 伊斯兰教股票价格的影响:关于通货膨胀、汇率、BI 利率和货币供应量的研究
Pub Date : 2024-07-22 DOI: 10.58777/rie.v2i1.274
Sidiq Subagio, Sovi Ismawati Rahayu
This study aims to examine the effect of inflation, exchange rate, BI Rate, and the amount of money in circulation on Islamic stocks in companies listed on the Jakarta Islamic Index (JII). This study uses a sample of changes in the inflation rate, changes in the exchange rate, changes in the BI rate, changes in the money supply, and Islamic stock prices. This study uses secondary data, namely reports of changes in index obtained from the official website of the Indonesian Stock Exchange and the website of the Central Statistics Agency. With the results obtained in this study, inflation has a significant negative effect on Sharia Stock Prices, Exchange Rates have a significant negative effect on Sharia Stock Prices, amount of money in circulation has a significant positive effect on the price of Sharia shares. Inflation, Exchange Rate, BI Rate, and Money Supply have a simultaneous effect on Sharia Stock Prices in Companies Listed in the Jakarta Islamic Index. Managerial implications, especially for investment managers and fund managers in the Islamic capital market. Knowing the influence of inflation, exchange rates, BI interest rates, and money supply on Islamic stock prices allows managers to make better and more strategic investment decisions.
本研究旨在探讨通货膨胀率、汇率、BI 率和流通中的货币量对雅加达伊斯兰指数(JII)上市公司中伊斯兰股票的影响。本研究以通货膨胀率变化、汇率变动、BI 汇率变动、货币供应量变化和伊斯兰股票价格为样本。本研究使用了二手数据,即从印度尼西亚证券交易所官方网站和中央统计局网站获得的指数变化报告。研究结果表明,通货膨胀对伊斯兰教股票价格有显著的负面影响,汇率对伊斯兰教股票价格有显著的负面影响,流通中的货币量对伊斯兰教股票价格有显著的正面影响。通货膨胀、汇率、BI 率和货币供应量同时对雅加达伊斯兰指数上市公司的伊斯兰教股票价格产生影响。对管理的影响,尤其是对伊斯兰资本市场的投资经理和基金经理的影响。了解通货膨胀、汇率、BI 利率和货币供应量对伊斯兰股票价格的影响,可以让管理者做出更好、更具战略性的投资决策。
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引用次数: 0
Impact of Intellectual Capital and Islamic Corporate Governance on Financial Performance of Indonesian Islamic Commercial Banks 智力资本和伊斯兰公司治理对印度尼西亚伊斯兰商业银行财务业绩的影响
Pub Date : 2024-07-21 DOI: 10.58777/rie.v2i1.265
Dahlifah, Dina Anavia Putri, Maya Mustika
The aim this study is to investigate the relationship between intellectual capital, Islamic commercial banks' financial performance, and Islamic corporate governance in Indonesia from 2017 to 2019. The methodology used in the study is quantitative. The people are all Muslims. Commercial banks that have Financial Services Authority registrations (OJK) over the three-year period (2017-2019). The sample is determined using a saturated sampling technique, resulting in 14 Islamic Commercial Banks and forty-two observations in total. The analytical approach is panel data regression analysis and data processing with Eviews 9. The study's findings demonstrate that intellectual capital has a significant impact on return on assets. In contrast, the Sharia Supervisory Board has little effect on Return on Assets. However, the Commissioners' Board and the Directors Board both significantly influence Return on Assets.
本研究的目的是调查 2017 年至 2019 年印度尼西亚的知识资本、伊斯兰商业银行的财务业绩和伊斯兰公司治理之间的关系。本研究采用的方法是定量研究。研究对象均为穆斯林。在三年期间(2017-2019 年)拥有金融服务管理局(OJK)注册的商业银行。样本的确定采用饱和抽样技术,最终确定了 14 家伊斯兰商业银行,共计 42 个观测值。分析方法为面板数据回归分析,并使用 Eviews 9 进行数据处理。研究结果表明,知识资本对资产回报率有显著影响。相比之下,伊斯兰教法监督委员会对资产回报率的影响很小。然而,专员委员会和董事委员会都对资产回报率有重大影响。
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引用次数: 0
Enhancing Muslim Consumer Purchasing Decisions: The Impact of Product Quality, Price, Service Excellence, and Halal Certification 加强穆斯林消费者的采购决策:产品质量、价格、优质服务和清真认证的影响
Pub Date : 2024-07-20 DOI: 10.58777/rie.v2i1.248
Dinda Ardelia Amanda, Perdana Wahyu Santosa
This research aims to determine the influence of Product Quality, Price, Service Quality, and Halal Certification on Muslim Consumer Purchasing Decisions at "Holland Bakery" in DKI Jakarta. The sample consists of 112 respondents who have purchased "Holland Bakery" products, selected through purposive sampling. Findings indicate that product quality and price positively and significantly affect purchasing decisions. However, service quality and Halal certification do not significantly impact purchasing decisions. From a managerial perspective, this research provides key insights for targeting the Muslim consumer market. It emphasizes that while product quality and competitive pricing are crucial, the presence of halal certification and superior service quality may not significantly sway purchasing decisions. Managers should focus on maintaining high product quality and competitive prices to meet the expectations of Muslim consumers, who prioritize these factors when making purchasing decisions.
本研究旨在确定产品质量、价格、服务质量和清真认证对穆斯林消费者在雅加达 DKI 区 "荷兰面包店 "购买决策的影响。样本由 112 名购买过 "荷兰面包店 "产品的受访者组成,通过目的性抽样选出。调查结果表明,产品质量和价格会对购买决策产生积极而重大的影响。然而,服务质量和清真认证对购买决策的影响不大。从管理角度看,这项研究为瞄准穆斯林消费者市场提供了重要启示。它强调,虽然产品质量和有竞争力的价格至关重要,但清真认证和卓越的服务质量可能不会对购买决策产生重大影响。管理者应专注于保持高质量的产品和有竞争力的价格,以满足穆斯林消费者的期望,他们在做出购买决策时会优先考虑这些因素。
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引用次数: 0
Formulation of Risk Management Strategy for Sharia Mortgage Products during the Covid-19 Pandemic 在 Covid-19 大流行期间为伊斯兰教房贷产品制定风险管理战略
Pub Date : 2024-07-04 DOI: 10.58777/rie.v2i1.178
Siti Suherni, Isfandayani Isfandayani, Purnama Putra
The COVID-19 pandemic has had a significant impact on the development of the world economy, including the banking and financial services industry. One of the financing products at Bank BTN Syariah is the Home Ownership Financing-Mortgage (Sharia KPR), where the more financing funds are channeled, of course, the greater the potential for risk. The purpose of this study was to formulate a risk management strategy for Sharia KPR products that Bank BTN Syariah KC Bekasi can use during the Covid-19 pandemic. To analyze and develop the bank strategy, we use the Grand Strategy Matrix method by blending internal and external factors, where the analysis and strategy selection process is divided into three stages: Input stage, matching stage, and Decision stage. The results of the study showed that several internal and external factors occur in Bank BTN Sharia KC Bekasi that affect the development of Sharia KPR products; Bank BTN applies risk management based on the 5C principle to minimize the occurrence of risks that may occur. Managerial implications of this research are credit risk management, management, increased risk monitoring, effective communication, product innovation, conducting education and training, and Sharia compliance.
COVID-19 大流行对包括银行和金融服务业在内的世界经济发展产生了重大影响。BTN Syariah 银行的融资产品之一是 "住房所有权融资-抵押贷款"(Sharia KPR),融资资金的渠道越多,风险的可能性当然也就越大。本研究的目的是为 BTN Syariah KC Bekasi 银行的伊斯兰教 KPR 产品制定风险管理战略,以便在 Covid-19 大流行期间使用。为了分析和制定银行战略,我们采用了大战略矩阵法,将内部和外部因素融合在一起,其中分析和战略选择过程分为三个阶段:输入阶段、匹配阶段和决策阶段。研究结果表明,BTN Sharia KC Bekasi 银行出现了一些影响伊斯兰教 KPR 产品发展的内部和外部因素;BTN 银行根据 5C 原则进行风险管理,将可能出现的风险降至最低。本研究的管理意义在于信贷风险管理、管理、加强风险监控、有效沟通、产品创新、开展教育和培训以及遵守伊斯兰教法。
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引用次数: 0
Comparing Mortgage Financing Marketing Strategies: Conventional Bank vs Sharia Bank 房贷融资营销策略比较:传统银行与伊斯兰教银行
Pub Date : 2024-01-30 DOI: 10.58777/rie.v1i2.177
Nur Elisa, Rafika Rahmawati, Purnama Putra
The increasingly diverse needs of society have made financing the most popular banking service product. KPR products certainly require a marketing strategy. One of the interesting products offered by BRI Syariah Tambun Sub-Branch Office (KCP) is the Home Ownership Financing/Mortgage (KPR) product. This research aims to determine the marketing strategy for Mortgage Financing (KPR) between two banks, namely Conventional Banks and Sharia Banks at Bank BRI KCP Tambun and BRISyariah KCP Tambun. The data sources used are primary and secondary. Data collection was carried out using interview and documentation techniques. The results of this research show that KPR products at Bank BRI and BRI Syariah, in their implementation, apply similar marketing strategies. At Bank BRI, in implementing its marketing strategy, it takes a conventional approach by referring to the strategy of providing interest and using a credit approach with low interest; it places more emphasis on KPR marketing strategies, which tend to prioritize Islamic principles. Managerial implications emerge from the comparative analysis, shedding light on the strengths and weaknesses of each approach.
社会需求日益多样化,融资已成为最受欢迎的银行服务产品。KPR 产品当然需要营销策略。BRI Syariah Tambun 支行(KCP)提供的有趣产品之一是住房自有融资/抵押贷款(KPR)产品。本研究旨在确定 BRI KCP Tambun 和 BRISyariah KCP Tambun 两家银行(即传统银行和伊斯兰教银行)的抵押融资(KPR)营销策略。使用的数据来源包括第一手数据和第二手数据。数据收集采用访谈和文献技术。研究结果表明,泰隆银行和泰隆伊斯兰银行的 KPR 产品在实施过程中采用了类似的营销策略。BRI 银行在实施营销战略时,采用了传统的方法,即提供利息和使用低息信贷的战略;而 KPR 银行则更重视营销战略,倾向于优先考虑伊斯兰原则。比较分析揭示了每种方法的优缺点,对管理产生了影响。
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引用次数: 1
The Effect of Macro-indicators, Profit Sharing on Mudharabah Deposits: Evidence from Indonesia 宏观指标、利润分享对 Mudharabah 存款的影响:印度尼西亚的证据
Pub Date : 2024-01-27 DOI: 10.58777/rie.v1i2.173
Sela Stalia, Uun Sunarsih, Maya Mustika, Preztika Ayu Ardheta
This research seeks to ascertain how interest rates, GDP, and profit-sharing relate to mudharabah savings in Islamic commercial banks. This study employs a quantitative research design and measures its findings using a panel data regression approach. Sharia commercial banks that registered with the Financial Services Authority (OJK) between 2016 and 2020 make up the research population. There were 180 observations in total in this study because the sample was chosen using the purposive sampling method and included a total of nine Sharia commercial banks. This study employed secondary data, specifically quarterly financial reports. The study's findings demonstrate that mudharabah deposits benefit from interest rates. Mudharabah benefits from the amount of profit sharing. deposits. Mudharabah deposits are positively impacted by the GDP. It is well recognized that the amount of mudharabah savings is influenced by GDP, a measure of people's income. The managerial ramifications of how GDP, profit-sharing, and interest rates affect mudharabah deposits can be very significant in a financial context. Interest rates, income uncertainty, and risk management minutes. Profit sharing, compliance with Sharia principles, and product development and portfolio management.
本研究旨在确定利率、国内生产总值和利润分享与伊斯兰商业银行的穆德哈拉巴储蓄之间的关系。本研究采用定量研究设计,并使用面板数据回归法来衡量研究结果。研究对象为 2016 年至 2020 年期间在金融服务管理局(OJK)注册的伊斯兰商业银行。由于样本是采用目的性抽样法选出的,共包括 9 家伊斯兰教商业银行,因此本研究共有 180 个观察值。本研究采用了二手数据,特别是季度财务报告。研究结果表明,穆德哈拉巴存款从利率中获益。Mudharabah存款从利润分享金额中获益。穆德哈拉巴银行存款受到国内生产总值的积极影响。众所周知,Mudharabah 存款额受国内生产总值(衡量人们收入的指标)的影响。在金融领域,国内生产总值、利润分享和利率对穆德哈拉巴赫存款的影响所产生的管理后果可能非常重大。利率、收入不确定性和风险管理分钟。利润分享、遵守伊斯兰教法原则以及产品开发和投资组合管理。
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引用次数: 0
Do Consumer Lifestyle, Halal Labels, and Prices affect Purchasing Decisions? 消费者的生活方式、清真标签和价格会影响购买决策吗?
Pub Date : 2024-01-26 DOI: 10.58777/rie.v1i2.172
Desya Delia, Rini Hidayati, Siti Marhamah, Nazma Riska Zhafiraah
Lifestyles are increasingly modern, and the needs of consumers past and present are clearly different according to the lifestyle adopted by consumers. Currently, consumers follow developments in trends in all aspects of needs ranging from primary needs to secondary needs in accordance with the lifestyle they adopt, namely the halal lifestyle. This research aims to determine the influence of lifestyle, halal labels, and price on the purchasing decisions of Emina cosmetic products. The sampling technique used was Purposive Sampling. The number of respondents in this study was 100 respondents. Data collection was carried out using the Judgment Sampling method with a questionnaire instrument. The data analysis method used is multiple regression analysis, t-test (partial) coefficient of determination. The research results show that: 1) lifestyle has a positive and significant effect on purchasing decisions. 2) the halal label does not influence purchasing decisions. 3) price does not affect purchasing decisions. A managerial implication that may be relevant is lifestyle management. The company can conduct in-depth market research to understand the lifestyle of its target consumers and determine prices and a pricing strategy that suits the Emina cosmetics market segment, including considering consumer price sensitivity.
生活方式日益现代化,过去和现在的消费者的需求明显不同,这取决于消费者所采取的生活方式。目前,消费者根据他们所采取的生活方式,即清真生活方式,在需求的各个方面,从主要需求到次要需求,都紧跟潮流的发展。本研究旨在确定生活方式、清真标签和价格对购买艾米娜化妆品决策的影响。采用的抽样技术是目的性抽样。本研究的受访者人数为 100 人。数据收集采用判断抽样法和问卷调查法。使用的数据分析方法是多元回归分析、t 检验(部分)决定系数。研究结果表明1)生活方式对购买决策有积极而显著的影响。2)清真标签不影响购买决策。3)价格不影响购买决策。生活方式管理可能具有相关的管理意义。公司可以进行深入的市场调研,了解目标消费者的生活方式,确定适合艾米娜化妆品细分市场的价格和定价策略,包括考虑消费者的价格敏感度。
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引用次数: 0
Shariah Bank Fundamental, Maqashid and Financial Sustainability: Unraveling the Dynamics 伊斯兰教法银行的基本原则、Maqashid 和财务可持续性:揭示动态
Pub Date : 2024-01-26 DOI: 10.58777/rie.v1i2.174
Dego Wiyawan, H. Hendrawati, Agustina Burda, Merliyana Merliyana, Asep Saefurahman
The purpose of this study is to ascertain how the Financial Sustainability Ratio in Indonesian Sharia Commercial Banks is impacted by Return on Assets, Firm Size, Capital Adequacy Ratio, and Maqashid Syariah. This study employs a quantitative method along with a causal research technique. This study makes use of financial report data from 15 Sharia Commercial Banks as its population. Fifteen Indonesian Sharia Commercial Banks were the sample used for the 2017–2022 research period. The Panel Data Regression Analysis approach is used in this study. This research uses a population of 15 Sharia Commercial Banks using financial report data. The sample used was 15 Sharia Commercial Banks in Indonesia, which served as research subjects from 2017 to 2022. The Panel Data Regression Analysis approach is used in this study. Based on the findings and discussion, it is evident that the Financial Sustainability Ratio of Indonesia's Sharia Commercial Banks is significantly influenced by Return on Assets, not significantly influenced by Maqashid Syariah, significantly impacted by Firm Size, and significantly impacted by Capital Adequacy Ratio (CAR). Managerial implications include efforts to strengthen financial practices based on Sharia payment principles, considering asset returns, Sharia mashed, company size, and capital adequacy ratios.
本研究旨在确定印度尼西亚伊斯兰商业银行的财务可持续性比率如何受到资产回报率、公司规模、资本充足率和伊斯兰教法的影响。本研究采用定量方法和因果研究技术。本研究以 15 家伊斯兰商业银行的财务报告数据为研究对象。15 家印尼伊斯兰商业银行是 2017-2022 年研究期间的样本。本研究采用面板数据回归分析方法。本研究使用财务报告数据,以 15 家伊斯兰教商业银行为研究对象。使用的样本是印度尼西亚的 15 家伊斯兰教商业银行,作为 2017 年至 2022 年的研究对象。本研究采用面板数据回归分析方法。根据研究结果和讨论,可以看出印尼伊斯兰教商业银行的财务可持续性比率受资产回报率的影响较大,受Maqashid Syariah的影响不大,受公司规模的影响较大,受资本充足率(CAR)的影响较大。对管理者的启示包括努力加强基于伊斯兰教支付原则的金融实践,同时考虑资产回报率、伊斯兰教教义、公司规模和资本充足率。
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引用次数: 0
Role of Consumer Satisfaction as a Mediating of Effect Halal Labels, Brand Image, and Price on Purchasing Decisions 消费者满意度对清真标签、品牌形象和价格影响购买决策的中介作用
Pub Date : 2024-01-26 DOI: 10.58777/rie.v1i2.171
Ryan Farhan Abelmar, Amin Mansur, K. Karimullah, Nazma Riska Zhafiraah
Consumers make judgments about what to buy by looking for, offering, assessing, and spending money on goods and services that they believe will meet their requirements. Purchasing decisions are to buy the brand they like from various available alternatives. Currently, business competition is very tight, especially in companies that produce products. Price perception is very important. The purpose of this study is to determine how price, brand perception, and halal labelling affect consumers' decisions to buy. consumer satisfaction as a mediating factor of Wardah cosmetic products. Research is designed as explanatory research. The study population was people who wore and had used cosmetics from Wardah, with 100 responders serving as the sample. The Partial Least Squared Structural Equation Modeling Method was used to gather data. The findings demonstrated that factors that mediated consumer pleasure in purchasing decisions were not halal labeling, brand image, or price. Purchase decisions are positively and significantly impacted by consumer satisfaction. Purchaser satisfaction can be a mediator that influences pricing for purchasing decisions, but kosher labels and brand image are not significant. Managerial implications of marketing and branding strategies such as halal label management, brand image development, and pricing strategies such as competitive pricing.
消费者通过寻找、提供、评估和花钱购买他们认为能满足其要求的商品和服务,从而对购买什么做出判断。购买决策是从各种可供选择的产品中购买他们喜欢的品牌。目前,商业竞争非常激烈,尤其是生产产品的公司。价格认知非常重要。本研究的目的是确定价格、品牌认知和清真标签如何影响消费者的购买决策。研究设计为解释性研究。研究对象为佩戴和使用过 Wardah 化妆品的人群,以 100 名受访者为样本。采用偏最小二乘法结构方程模型法收集数据。研究结果表明,影响消费者购买决策愉悦感的因素并非清真标识、品牌形象或价格。购买决策受到消费者满意度的积极和显著影响。购买者满意度可能是影响购买决策定价的中介因素,但犹太食品标签和品牌形象对购买决策的影响不大。清真标签管理、品牌形象发展等营销和品牌战略以及竞争性定价等定价战略的管理意义。
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引用次数: 0
期刊
Research of Islamic Economics
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