S. Phanphet, Ratanaree Suttipong, Athiwat Wangmai, Narong, Sukprasert, W. Chattinnawat
This study focuses on the OTOP (One Tambon One Product) Thailand product after selected group into five. Thai herb ceramic massage product was developed from statistic data selection previously. The experimental was decided for determination optimize consumer wanted as desirability value from using three nominal preference scales of performance, function and cognitive to create new response. Using a Taguchi design was used for design factors including the performance, function and cognitive. the experimental condition with full factional design 25 with 6 blockings was employed in the experiment for 6 samplings test as elderly 60-80 years old, males and females respectively consumers in northern Thailand in Chiang Mai. The result demonstrated that by using more ceramic, big ceramic size, Herbal ingredients #2, Fabric types #2 and Streamer to be heating source can optimize the desirability value for Thai Herb Ceramic Massage Product of 0.9 in the regression model with the optimizer method. Important factor is heating source, it was only significantly parameter to the response.
本研究重点对OTOP (One Tambon One Product)泰国产品进行分组后选定为五组。泰国草药陶瓷按摩产品是在以往统计资料的基础上开发出来的。本实验采用性能、功能和认知三个标称偏好量表来确定消费者最优需求作为期望值，从而产生新的反应。采用田口设计，设计因素包括性能、功能和认知。实验条件采用全派系设计，共6个分组，共6个样本，测试对象为泰国北部清迈地区60-80岁老年消费者，男女各1名。结果表明，使用更多的陶瓷、更大的陶瓷尺寸、草药成分#2、面料类型#2和Streamer作为加热源，可以使回归模型中泰国草药陶瓷按摩产品的可取值优化为0.9。热源是影响响应的重要因素，是影响响应的唯一重要参数。
{"title":"Factor Affecting Elderly Consumer Testing on Thai Herb Ceramic Massage Product using Taguchi Design of Experiments","authors":"S. Phanphet, Ratanaree Suttipong, Athiwat Wangmai, Narong, Sukprasert, W. Chattinnawat","doi":"10.56225/ijgoia.v1i1.11","DOIUrl":"https://doi.org/10.56225/ijgoia.v1i1.11","url":null,"abstract":"This study focuses on the OTOP (One Tambon One Product) Thailand product after selected group into five. Thai herb ceramic massage product was developed from statistic data selection previously. The experimental was decided for determination optimize consumer wanted as desirability value from using three nominal preference scales of performance, function and cognitive to create new response. Using a Taguchi design was used for design factors including the performance, function and cognitive. the experimental condition with full factional design 25 with 6 blockings was employed in the experiment for 6 samplings test as elderly 60-80 years old, males and females respectively consumers in northern Thailand in Chiang Mai. The result demonstrated that by using more ceramic, big ceramic size, Herbal ingredients #2, Fabric types #2 and Streamer to be heating source can optimize the desirability value for Thai Herb Ceramic Massage Product of 0.9 in the regression model with the optimizer method. Important factor is heating source, it was only significantly parameter to the response.","PeriodicalId":344452,"journal":{"name":"International Journal of Global Optimization and Its Application","volume":"133 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127322632","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Ratanaree Suttipong, S. Phanphet, Athiwat Wangmai, Saowaluk, Reungsri, W. Chattinnawat
We proposed a modified AHP technique to prioritize and position the OTOP product for the elderly consumer market. This research developed and extended the methodology proposed by R. Suttipong to account for both latent and stratum factors. The product preferences defined as the latent factor are included in the model. This paper applied the AHP with the latent factor of product preferences inserted into the calculation. The prioritized weights are computed overall and at each stratum classified by gender. This stratum has been statistically found significant by S. Phanphet based on the large survey result of product preference and affects the latent factor of the preferences. This proposed method leads to new findings on the implementation plan to promote the OTOP product among different sectors attributed to the latent factor. This newly proposed analysis technique was used to set the strategic action plan for product development for each gender group for the northern Thailand OTOP development program. This proposed technique can justify and prioritize the group of OTOP for efficient product development.
{"title":"Extended AHP Approach with Latent Factor and Stratum in Prioritizing and Positioning of OTOP Thailand’s Program for Elderly Market","authors":"Ratanaree Suttipong, S. Phanphet, Athiwat Wangmai, Saowaluk, Reungsri, W. Chattinnawat","doi":"10.56225/ijgoia.v1i1.10","DOIUrl":"https://doi.org/10.56225/ijgoia.v1i1.10","url":null,"abstract":"We proposed a modified AHP technique to prioritize and position the OTOP product for the elderly consumer market. This research developed and extended the methodology proposed by R. Suttipong to account for both latent and stratum factors. The product preferences defined as the latent factor are included in the model. This paper applied the AHP with the latent factor of product preferences inserted into the calculation. The prioritized weights are computed overall and at each stratum classified by gender. This stratum has been statistically found significant by S. Phanphet based on the large survey result of product preference and affects the latent factor of the preferences. This proposed method leads to new findings on the implementation plan to promote the OTOP product among different sectors attributed to the latent factor. This newly proposed analysis technique was used to set the strategic action plan for product development for each gender group for the northern Thailand OTOP development program. This proposed technique can justify and prioritize the group of OTOP for efficient product development.","PeriodicalId":344452,"journal":{"name":"International Journal of Global Optimization and Its Application","volume":"72 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126419651","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
P. Sensang, T. Jomvong, R. Santianotai, W. Chattinnawat
This research project is one of the University-community engagement projects to study and initiate One Tambon One Product (OTOP) development in the three provinces of Chiang Mai, Lumphun and Lampang. This collaborative product development led to three new and innovative products for OTOP. This research defined and selected the elderly consumer groups from three northern provinces of Chiang Mai, Lumphun, Lampang. This study uses a survey and focus group discussion to identify the buying attitude of 1,275 elderly consumers toward the OTOP product. The quantitative analysis and the AHP technique were applied to identify the group of OTOP products selected for development. The potential top products were identified from the surveys. Then the value creation technique from local culture was employed to innovate the new products. This research developed a framework consisting of the three strategic stages of development. The cross-collaboration team are the primary enabler. The OTOP cooperative ecosystem was tested and found that this ecosystem can reciprocally benefit all the staff, including help configuring the organisation’s context and its entrepreneurship.
{"title":"New Product Development Framework based on University-Community Engagement: Case Study of Thailand OTOP Development for Elderly Consumer","authors":"P. Sensang, T. Jomvong, R. Santianotai, W. Chattinnawat","doi":"10.56225/ijgoia.v1i1.8","DOIUrl":"https://doi.org/10.56225/ijgoia.v1i1.8","url":null,"abstract":"This research project is one of the University-community engagement projects to study and initiate One Tambon One Product (OTOP) development in the three provinces of Chiang Mai, Lumphun and Lampang. This collaborative product development led to three new and innovative products for OTOP. This research defined and selected the elderly consumer groups from three northern provinces of Chiang Mai, Lumphun, Lampang. This study uses a survey and focus group discussion to identify the buying attitude of 1,275 elderly consumers toward the OTOP product. The quantitative analysis and the AHP technique were applied to identify the group of OTOP products selected for development. The potential top products were identified from the surveys. Then the value creation technique from local culture was employed to innovate the new products. This research developed a framework consisting of the three strategic stages of development. The cross-collaboration team are the primary enabler. The OTOP cooperative ecosystem was tested and found that this ecosystem can reciprocally benefit all the staff, including help configuring the organisation’s context and its entrepreneurship.","PeriodicalId":344452,"journal":{"name":"International Journal of Global Optimization and Its Application","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126661390","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Growth in the number of tourist destinations encourages the number of tourists and other fields that support it. The hotel industry that is increasing in number in an area will impact the environment, both the natural, social and economic environment. We analyze the influence of Green Marketing Management as a mediator of the Environmental Management System and Pro-Environmental Behavior to achieve Sustainable Industry Performance in the hospitality industry. This study was conducted with 135 respondents with the position of manager or general manager. There are 17 hypotheses built on indicators of 4 main parameters. The analysis uses Smart-PLS to examine the relationship between the dimensions tested. The results of this study are: (1) Environmental Management System and Pro-Environmental Behavior have a significant and positive influence on the Green Marketing Mix; (2) Only the Green Marketing Mix has a significant and positive influence on Economic Sustainability; (3) Only the Green Marketing Mix has a significant and positive influence on Environmental Sustainability; (4) The Environmental Management System and Green Marketing Mix have a significant and positive influence on Social Sustainability, with the strongest influence being given by the Green Marketing Mix (which has the greatest path coefficient); (5) The effect of Pro-Environmental Behavior on Sustainability is entirely dependent on mediation relationships through the Green Marketing Mix.
{"title":"Environmental Management System and Pro-Environmental Behavior in Realizing Sustainable Industry Performance: Mediating Role of Green Marketing Management","authors":"B. Rainanto, A. T. Bon, Janwarisman Purba","doi":"10.56225/ijgoia.v1i1.9","DOIUrl":"https://doi.org/10.56225/ijgoia.v1i1.9","url":null,"abstract":"Growth in the number of tourist destinations encourages the number of tourists and other fields that support it. The hotel industry that is increasing in number in an area will impact the environment, both the natural, social and economic environment. We analyze the influence of Green Marketing Management as a mediator of the Environmental Management System and Pro-Environmental Behavior to achieve Sustainable Industry Performance in the hospitality industry. This study was conducted with 135 respondents with the position of manager or general manager. There are 17 hypotheses built on indicators of 4 main parameters. The analysis uses Smart-PLS to examine the relationship between the dimensions tested. The results of this study are: (1) Environmental Management System and Pro-Environmental Behavior have a significant and positive influence on the Green Marketing Mix; (2) Only the Green Marketing Mix has a significant and positive influence on Economic Sustainability; (3) Only the Green Marketing Mix has a significant and positive influence on Environmental Sustainability; (4) The Environmental Management System and Green Marketing Mix have a significant and positive influence on Social Sustainability, with the strongest influence being given by the Green Marketing Mix (which has the greatest path coefficient); (5) The effect of Pro-Environmental Behavior on Sustainability is entirely dependent on mediation relationships through the Green Marketing Mix.","PeriodicalId":344452,"journal":{"name":"International Journal of Global Optimization and Its Application","volume":"94 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115161009","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Developing potential candidates for organizational sustainability and business continuity is a priority in any organization. Every organization is facing or will face challenges for the immediate future successor with the right people. Top management can create surroundings that allow leadership development with the help of internal succession planning. Succession planning is an enterprise approach that has gained a lot of interest in all organizations because of excessive demand for holding knowledge and the shortage of skilled workforce. The study was done by using the standard systematic literature review method. The current study focuses on providing a comprehensive review of best succession planning practices followed by all organizations. The major purpose is to describe the standard best practices of succession planning in any organization. This study will provide enough evidence to use succession planning as an instrument in the organisation's recruitment process, employee retention strategies, and future top management development within the organization
{"title":"Succession Planning Best Practices for Organizations: A Systematic Literature Review Approach","authors":"Y. Bano, Siti Sarah Omar, Fadillah Ismail","doi":"10.56225/ijgoia.v1i1.12","DOIUrl":"https://doi.org/10.56225/ijgoia.v1i1.12","url":null,"abstract":"Developing potential candidates for organizational sustainability and business continuity is a priority in any organization. Every organization is facing or will face challenges for the immediate future successor with the right people. Top management can create surroundings that allow leadership development with the help of internal succession planning. Succession planning is an enterprise approach that has gained a lot of interest in all organizations because of excessive demand for holding knowledge and the shortage of skilled workforce. The study was done by using the standard systematic literature review method. The current study focuses on providing a comprehensive review of best succession planning practices followed by all organizations. The major purpose is to describe the standard best practices of succession planning in any organization. This study will provide enough evidence to use succession planning as an instrument in the organisation's recruitment process, employee retention strategies, and future top management development within the organization","PeriodicalId":344452,"journal":{"name":"International Journal of Global Optimization and Its Application","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123634714","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Material flow cost accounting technique is a technique used to analyze environmental costs for the purpose of identifying costs in two parts: positive cost and negative cost. Which will be an indicator of the efficiency of the production process Because it affects the quality of products delivered to customers and customer satisfaction. There are also techniques. MFCA is used in conjunction with Cost of quality techniques to increase the confidence that products that are going out of the production process will have good performance. For the use of the design of the production process, find the size of the lot. Proportion of waste in production lot and number of shipments. The objective of the optimization problem is the maximum ratio of positive product cost to total cost (PC/TC). The researcher uses particle swarm optimization techniques to find the answer. which is the size of the product lot size, Number of product lot shipments and Proportion of waste in production lot in a serial multi-stage process. the results of MFCA analysis showed that the highest portion of negative product cost was material accounting for 53.29% and following by System cost of 4.75% comparing with the total product cost.
{"title":"Designing Quality Improvement and Economical Production Quantity: Application of Material Flow Cost Accounting and Cost of Quality","authors":"Kebtawan Jantarasaka, W. Chattinnawat","doi":"10.56225/ijgoia.v1i1.13","DOIUrl":"https://doi.org/10.56225/ijgoia.v1i1.13","url":null,"abstract":"Material flow cost accounting technique is a technique used to analyze environmental costs for the purpose of identifying costs in two parts: positive cost and negative cost. Which will be an indicator of the efficiency of the production process Because it affects the quality of products delivered to customers and customer satisfaction. There are also techniques. MFCA is used in conjunction with Cost of quality techniques to increase the confidence that products that are going out of the production process will have good performance. For the use of the design of the production process, find the size of the lot. Proportion of waste in production lot and number of shipments. The objective of the optimization problem is the maximum ratio of positive product cost to total cost (PC/TC). The researcher uses particle swarm optimization techniques to find the answer. which is the size of the product lot size, Number of product lot shipments and Proportion of waste in production lot in a serial multi-stage process. the results of MFCA analysis showed that the highest portion of negative product cost was material accounting for 53.29% and following by System cost of 4.75% comparing with the total product cost.","PeriodicalId":344452,"journal":{"name":"International Journal of Global Optimization and Its Application","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125547866","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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