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International Journal of Global Optimization and Its Application最新文献

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The Value of Artistic Symbols of Chinese Calligraphy Art in Packaging Design of Creative Products 中国书法艺术符号在创意产品包装设计中的价值
Pub Date : 2023-03-31 DOI: 10.56225/ijgoia.v2i1.163
Cultural and creative products promote social and economic development. China's traditional art culture is not only indispensable in developing its own cultural and creative products but also one of the important sources of international cultural and creative industries for its design inspiration and material generation and development. It is not only the exchange and common development of Chinese culture and the cultural fields of other countries in the world but also further promotes the response to the policy of "One Road One Road One Road" and "Building a Community with a Future for Humanity." In the field of culture and art in China, the cultural and artistic symbols of Chinese calligraphy are richly reflected in the design. The research method is mainly through a case study, visual analysis, etc., to reflect the value of cultural and artistic symbols contained in Chinese characters in packaging design. The analysis is mainly based on the current situation, problems, and innovative exploration of various elements of Chinese calligraphy and artistic symbols in the packaging of creative products. Because of the design and development of the artistic symbols of Chinese characters, the significance of the research results is not only as a unique cultural heritage of China but also expected to provide a reference for the world's cultural and artistic exchanges, innovative development, and integrated development.
文化创意产品促进社会经济发展。中国的传统艺术文化不仅是发展自己的文化创意产品不可或缺的,也是国际文化创意产业的重要来源之一,其设计灵感和材料的产生和发展。它不仅是中国文化与世界各国文化领域的交流和共同发展,而且进一步促进了对“一带一路”和“构建人类命运共同体”政策的响应。在中国的文化艺术领域,中国书法的文化艺术符号在设计中得到了丰富的体现。研究方法主要是通过案例分析、视觉分析等,来体现汉字所蕴含的文化艺术符号在包装设计中的价值。分析主要基于中国书法的各种元素和艺术符号在创意产品包装中的现状、问题和创新探索。由于汉字艺术符号的设计和开发,研究成果的意义不仅在于作为中国独特的文化遗产,而且有望为世界文化艺术交流、创新发展和融合发展提供参考。
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引用次数: 0
Customer Relationship Management: A Literature Review Approach 客户关系管理:文献回顾方法
Pub Date : 2023-03-31 DOI: 10.56225/ijgoia.v2i1.160
H. A. Al-Homery, H. Ashari, Asmala Ahmad
This paper reviews the literature of CRM definitions in order to highlight the impact and the confusion around definitions of CRM. It is emerging the new perspectives in Customer relationship Management. It addresses some issues in the literature review, which constitutes a significant difficulty in the CRM adopting process. The numerous CRM definitions, the advancement in technology and customer knowledge emerging new perspectives in CRM. Content Analysis is carried out to summarize the most features of CRM definitions in Marketing, Relationship Marketing, Management, and Information Systems within ten different classifications which shows the diverging aspects of CRM definitions. A voluminous literature review has been accumulated and categorized into ten categories. The CRM definitions and categories are reviewed and listed in chronological order in Appendix-A. The paper introduces several fresh perspectives for the diversity of CRM definitions and shows CRM as a comprehensive, integrated framework around all aspects of the organization as well as customers’ lifestyles. The list of CRM definitions could provide a great help for academics as well as practitioners in the field of CRM.
本文回顾了客户关系管理定义的文献,以突出客户关系管理定义的影响和混乱。这是客户关系管理的新视角。它解决了文献综述中的一些问题,这些问题构成了CRM采用过程中的重大困难。众多的客户关系管理定义,技术的进步和客户知识在客户关系管理中出现了新的视角。内容分析在十个不同的分类中总结了市场营销、关系营销、管理和信息系统中客户关系管理定义的最特征,显示了客户关系管理定义的不同方面。已经积累了大量的文献综述,并将其分为十类。CRM的定义和类别在附录a中按时间顺序进行了回顾和列出。本文介绍了客户关系管理定义多样性的几个新观点,并将客户关系管理作为一个围绕组织各个方面以及客户生活方式的全面、集成的框架。客户关系管理定义列表可以为客户关系管理领域的学者和从业者提供很大的帮助。
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引用次数: 0
Examining the Factors that Influence Consumer Willingness to Pay of Bubble Tea among Generation Z in Bandung, Indonesia 考察影响印尼万隆Z世代消费者购买珍珠奶茶意愿的因素
Pub Date : 2023-03-31 DOI: 10.56225/ijgoia.v2i1.162
R. A. Rahadi, Candice Iswara, Kurnia Fajar Afgani, Alfred Boediman
Bubble tea is a popular drink among Generation Z in Indonesia. However, the quality of bubble tea varies depending on intrinsic and extrinsic factors to make it more appealing. On the basis of consumers' final economic activity, it is crucial to examine what factors influence consumer purchase decision behavior. Due to the bubble tea shop, owners will effectively meet customer expectations for bubble tea beverages. This study examines factors that may influence the consumer purchase decision (willingness to pay) of bubble tea and analyzes the price limit disparities. The research uses a quantitative approach by distributing questionnaires to 300 Generation Z domiciled at Bandung, Indonesia. This study examines several aspects, including price, taste, product design, brand influence, and location accessibility. Also, it analyzes whether the consumers' purchase decision factor and the price limit of the respondents are different when it is divided based on demographic factors. The data were analyzed using multiple linear regression (MLR). This study found that taste, price, product design, brand image, and location accessibility individually and simultaneously affect the willingness to pay among Generation Z in Bandung City. Also, this study found differences in decision factors and price limits on bubble tea based on demographic factors. In conclusion, the current study has successfully examined the factors influencing consumer purchase decisions (willingness to pay) and analyzed the price limit disparities of bubble tea in Bandung, Indonesia.
珍珠奶茶在印尼的Z世代中很受欢迎。然而,珍珠奶茶的质量取决于内在和外在因素,以使其更具吸引力。在消费者最终经济活动的基础上,研究影响消费者购买决策行为的因素是至关重要的。由于有了珍珠奶茶店,店主将有效地满足顾客对珍珠奶茶饮料的期望。本研究考察了影响消费者购买珍珠奶茶决策(支付意愿)的因素,并分析了价格限制差异。此次调查以居住在印度尼西亚万隆的300名Z世代为对象,进行了问卷调查。本研究考察了几个方面,包括价格、口味、产品设计、品牌影响力和地理位置可达性。并分析了基于人口因素划分时,消费者的购买决策因素和受访者的限价是否不同。采用多元线性回归(MLR)对数据进行分析。本研究发现,品味、价格、产品设计、品牌形象和位置可达性分别并同时影响万隆市Z世代的支付意愿。此外,本研究还发现,基于人口因素,珍珠奶茶的决策因素和价格限制存在差异。综上所述,本研究成功地考察了影响消费者购买决策的因素(支付意愿),并分析了印尼万隆地区珍珠奶茶的限价差异。
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引用次数: 1
Integrating Sustainable Concepts into Textile Design Courses: An Effective Teaching Practices 将可持续发展理念融入纺织设计课程:有效的教学实践
Pub Date : 2023-03-31 DOI: 10.56225/ijgoia.v2i1.159
This study investigates the integration of sustainable design practices into the university's textile curriculum through upcycling practices. The objective of this research is to reduce the environmental impact of the textile industry while promoting innovation and providing opportunities for students. This study provides a comprehensive literature review and case studies to outline the approach to textile upcycling. The upcycling approach is then integrated into the university's textile courses, encouraging students to recycle textiles and adopt sustainable design practices. This research analyses the design practices used and identifies considerations and steps for upcycling sustainable design approaches. Ultimately, this research serves as an extension of the university's textile design curriculum, contributing to a more sustainable future for the textile industry.
本研究探讨透过升级回收实务,将永续设计实务融入本校纺织课程。本研究的目的在于减少纺织业对环境的影响,同时促进创新并为学生提供机会。本研究提供了一个全面的文献综述和案例研究,概述了纺织品升级回收的方法。然后将升级回收方法整合到大学的纺织课程中,鼓励学生回收纺织品并采用可持续设计实践。本研究分析了使用的设计实践,并确定了升级循环可持续设计方法的考虑因素和步骤。最终,这项研究作为大学纺织设计课程的延伸,为纺织工业的更可持续的未来做出贡献。
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引用次数: 0
Comparison in the Final Examination Questions Paper by Means of Difficulty and Discrimination Indices 用难易度和辨别性指标对期末考试题进行比较
Pub Date : 2023-03-31 DOI: 10.56225/ijgoia.v2i1.164
Examination is one of the important elements in measuring the student achievement and to determine whether the course learning outcome is achieved or not. The best exam paper is the paper that can evaluate the students’ achievement and thus satisfy the course learning outcome. The purpose of this study is to compare the examination papers and identify whether the course learning outcome is achieved or not based on the performance of students in the examinations. The sample is stratified according to year 1 until 4 and according to the program. The students are selected from three academic years 2015/2016, 2016/2017 and 2017/2018. The data is obtained from the marks of their mid-semester and final exams. Difficulty and discrimination indices is evaluated for each item in the exam paper. The research findings found that the ideal question for the mid-semester exam is from the session 2017/2018 with difficulty and discrimination indices range from 0.4 to 0.8. While the ideal question for final semester exam is from session 2016/2017 with difficulty index in range 0.4-0.6 and higher discrimination index as compared to other sessions. As a result, the student performance for 2017/2018 session has increased significantly in the overall assessment with 13.0% obtained grade A compared to 11.1% in 2016/2017 and only 4.9% in 2015/2016. The failure rate has also reduced at only 11.4% in 2017/2018 compared to 32.1% in 2015/2016 and 11.9% in 2016/2017.
考试是衡量学生学习成绩、决定课程学习成果是否达到的重要因素之一。最好的试卷是能够评价学生的学习成绩,从而满足课程学习效果的试卷。本研究的目的是比较考试试卷,并根据学生在考试中的表现来确定课程的学习成果是否达到。样本根据一年级到四年级以及课程进行分层。这些学生分别来自2015/2016学年、2016/2017学年和2017/2018学年。数据来源于他们的期中和期末考试成绩。对试卷中每个题目的难度和区别度指标进行评估。研究发现,2017/2018年期中考试的理想题目难度和歧视指数在0.4 - 0.8之间。而期末考试的理想题目是2016/2017年的题目,难度指数在0.4-0.6之间,歧视指数高于其他学期。因此,2017/2018学年的学生成绩在整体评估中显著提高,13.0%的学生获得a级,而2016/2017学年为11.1%,2015/2016学年仅为4.9%。2017/2018年的失败率也仅为11.4%,而2015/2016年为32.1%,2016/2017年为11.9%。
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引用次数: 0
The Interaction of Ergonomic and Anthropometric Factors in Occasional Chair Design for Elderly Malaysians 人体工程学和人体测量学因素在马来西亚老年人临时椅子设计中的相互作用
Pub Date : 2023-03-31 DOI: 10.56225/ijgoia.v2i1.165
Izzat Zainuddin, M. Shanat
This research focuses on furniture ergonomics, specifically the occasional chair for elderly Malaysian. An ergonomics study in furniture design is essential to ensure its full functionality meets user satisfaction. The design must comfort the end user and reduce the risk of injury. Additionally, different ergonomic requirements must be considered depending on the age and environment of the user. As a result, to avoid injury and provide comfort to users, this study prioritises ergonomics chair design for a group of users in Malaysia, the elderly aged 60 and above. This study proposes a new design to meet the ergonomics requirements of elderly users. The vital need to meet comfort and reduce injuries for the elderly can be met through the study of ergonomics for the elderly, which can be applied to products in the future. The researcher has set the design parameter according to the anthropometric data from the Business and Institutional Furniture Manufacturers Association (BIFMA) standards. The assessment outcomes determine the ergonomic dimension requirements to provide comfort and safety. The suggested dimensions when through the simulation ergonomics analysis. The result shows that the new recommended dimensions comply with the Rapid Upper Limb Assessment (RULA). In conclusion, ergonomic design needs for the elderly due to lacking physical and mental strength.
这项研究的重点是家具的人体工程学,特别是马来西亚老年人偶尔使用的椅子。在家具设计中进行人体工程学研究是确保其充分功能满足用户满意度的必要条件。设计必须使最终用户感到舒适,并减少受伤的风险。此外,必须根据用户的年龄和环境考虑不同的人体工程学要求。因此,为了避免伤害和为用户提供舒适,本研究优先为马来西亚的一组用户,60岁及以上的老年人设计人体工程学椅子。本研究提出一种新的设计,以满足老年用户的人机工程学要求。通过对老年人人体工程学的研究,可以满足老年人舒适度和减少伤害的迫切需求,并将其应用到未来的产品中。研究人员根据商业和机构家具制造商协会(BIFMA)标准的人体测量数据设置了设计参数。评估结果确定了符合人体工程学的尺寸要求,以提供舒适性和安全性。通过仿真工效学分析提出了建议的尺寸。结果表明,新的推荐尺寸符合快速上肢评估(RULA)。综上所述,人体工程学设计需要老年人,因为老年人的体力和精神都比较缺乏。
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引用次数: 0
Designing the Assembly Capability Assessment Model for Thai Wooden Furniture 泰式木制家具装配能力评估模型设计
Pub Date : 2022-12-31 DOI: 10.56225/ijgoia.v1i4.104
Khanthamat Choodoungkiattikun, U. Smutkupt
There are many aspects to consider the good assembly model for Thai wooden furniture. The main idea is the assembly can be made in difference ways. As a result, the easy to assemble means the efficiency to produce.  The way how to make an assembly need to be considers. The assembly assessment model is evaluated from the assembly’s method, the assembly’s point, the assembly’s direction, the assembly’s difficulty and the assembly’s motion and time. All these assembly criteria needed to be set to make the assembly easier. Also, part’s size and weight and part’s direction can affect the result of the assembly. With these assembly criteria, Thai’s wooden furniture experts are choosing to select sub-criteria and compare all sub-criteria. Then, the Analytic Hierarchy Process (AHP) is used to calculate the weight of each sub-criterion. With the weight of all sub-criteria when the assessors evaluate the way the assembly makes, the overall score is calculated. The higher overall score means a good assembly model. The second idea is because the assembly can be adjustable and changeable, therefore the assembly’s sequence needed to be considered. The sequence assessment model is developed to calculate the assembly time. The sequence assessment model will use assembly relationship chart and AND/OR graph to set up all the assembly sequence from the beginning to the finished furniture. The smaller assembly time shows the good assembly.
泰国木制家具的良好装配模式有很多方面需要考虑。主要思想是组装可以用不同的方式进行。因此,容易组装意味着生产效率高。如何组装需要考虑。从装配方法、装配点、装配方向、装配难度、装配运动和装配时间等方面对装配评估模型进行了评价。需要设置所有这些装配标准以使装配更容易。此外,零件的尺寸和重量以及零件的方向也会影响装配的结果。有了这些装配标准,泰国的木制家具专家们选择了子标准并比较了所有子标准。然后,采用层次分析法(AHP)计算各子标准的权重。当评估人员评估装配方式时,根据所有子标准的权重计算总分。总成绩越高意味着装配模型越好。第二个想法是,因为组装可以调整和可变,因此组装的顺序需要考虑。建立了装配时间序列评价模型。序列评估模型将使用装配关系图和and /OR图来建立从开始到成品家具的所有装配序列。装配时间越短,说明装配越好。
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引用次数: 0
Awareness of Green Building in West Bank Palestine 巴勒斯坦西岸的绿色建筑意识
Pub Date : 2022-12-31 DOI: 10.56225/ijgoia.v1i4.103
M. Mouzaneh, Z. Harun, N. Jamil
This study evaluates the awareness of green buildings in the West Bank, Palestine, and the importance of applying the green building concept to the public. Green building practices are a significant role in attaining sustainability, particularly in the construction industry. This practice is constructed for minimizing impacts on the environment as well as decreasing building effects on occupants. The key issue is the establishment of a solid knowledge foundation for Palestine that will equip the public, professionals, development agencies and governments with accurate and relevant knowledge generated within the framework of the state’s social needs, its cultures, and its biophysical environment to guide their decisions and actions towards establishing a sustainable built environment. The hypothesis tested was that the implementation of green technology will be beneficial in terms of cost and benefit for the improvement of the environment in West Bank, Palestine. The validity and reliability of data were considered to increase the quality of the data. The results show that there is a positive significant relationship between awareness level and the efficiency of building green practices in West Bank, Palestine. Therefore, motivation and government support are crucial to increase the awareness level of the importance of green building development in West Bank, Palestine. The survey conducted revealed that although the fieldwork professionals are aware of the green building concept, the general public is not aware of this concept as there was only minor efforts are developed in implementing it. A lot more work is necessarily needed to enhance public awareness of the application of green building and further stimulate measures and strategies towards a sustainable built environment.
本研究评估了巴勒斯坦西岸的绿色建筑意识,以及将绿色建筑理念应用于公众的重要性。绿色建筑实践在实现可持续发展方面发挥着重要作用,特别是在建筑行业。这种做法是为了尽量减少对环境的影响,以及减少建筑对居住者的影响。关键问题是为巴勒斯坦建立一个坚实的知识基础,这将使公众、专业人士、发展机构和政府在国家社会需求、文化和生物物理环境的框架内获得准确和相关的知识,以指导他们的决策和行动,建立一个可持续的建筑环境。所检验的假设是,在成本和效益方面,实施绿色技术将有利于改善巴勒斯坦西岸的环境。同时考虑数据的效度和信度,提高数据质量。结果表明,在巴勒斯坦西岸地区,建筑绿色实践的意识水平与效率之间存在显著的正相关关系。因此,激励和政府支持对于提高巴勒斯坦西岸地区绿色建筑发展重要性的认识至关重要。调查结果显示,虽然实地工作的专业人员知道环保建筑的概念,但由于在推行环保建筑方面的努力很少,市民对环保建筑的概念并不了解。要提高公众对绿色建筑应用的认识,并进一步推动可持续建筑环境的措施和策略,我们需要做更多的工作。
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引用次数: 0
Analysing the Quality of Traditional Shipbuilding Production Processes through Integration of Ergonomics and Lean Six Sigma in West Aceh, Indonesia 结合工效学与精益六西格玛分析印尼西亚齐传统造船生产过程的品质
Pub Date : 2022-12-31 DOI: 10.56225/ijgoia.v1i4.106
M. Muzakir
This study analyses the quality process using the integration of ergonomic and lean six sigma in the DMAIC cycle at CV. Wahana Karya shipyard. The ergonomic uses RULA tools while lean six sigma uses SIPOC diagram tools, current stream mapping, DPOM, Pareto diagrams, cause, and effect diagrams and FMEA. The improvement stage is recommendations for improvement through the highest RPN in the FMEA analysis and recommendations for improving ergonomics from work posture. The control stage is the supervision of the recommended improvements. The result indicates that there are 7 work postures that cause a decrease in quality where one of the risks of high work postures is in wood cutting activities with recommendations for improvement, namely designing ergonomic wood forming and cutting tools, on lean six sigma, recommendations for improving process quality are obtained based on analysis of FMEA tools for installing Advanced hull boards are tenuous hull boards with an RPN value of 384 with recommendations for improvement, namely replacing a new clamp press tool that is easy to install. Meanwhile, in the process of installing the ivory with an advanced level, which is not according to the size of the RPN 336 value, the recommendation for improvement is to make clear and written SOPs and work guidelines.
本研究分析了在CV的DMAIC周期中使用人机工程学和精益六西格玛的集成的质量过程。Wahana Karya造船厂。人体工程学使用RULA工具,而精益六西格玛使用SIPOC图表工具、流映射、DPOM、帕累托图、因果图和FMEA。改进阶段是通过FMEA分析中的最高RPN提出改进建议,并从工作姿势提出改进人体工程学的建议。控制阶段是对建议的改进进行监督。结果表明,有7工作姿势,导致质量下降的风险高的工作姿势在伐木活动与改进的建议,即设计人体工程学木材形成和切割工具,在精益六西格玛,建议提高过程质量得到基于分析FMEA工具安装先进的船体板的船体板的RPN值384与改进的建议,即更换易于安装的新夹紧压力机工具。同时,在不按RPN 336的尺寸值安装先进水平的象牙的过程中,改进的建议是制定明确的书面sop和工作指南。
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引用次数: 0
Antimicrobial Activity Test of Black Tea Ethanol Extract (Camellia sinensis) against Pseudomonas aeruginosa 红茶乙醇提取物对铜绿假单胞菌的抑菌活性试验
Pub Date : 2022-12-31 DOI: 10.56225/ijgoia.v1i4.101
A. Fahmi, D. Hutauruk
A study about the antimicrobial activity test of black tea ethanol extract (Camellia sinensis) against Pseudomonas aeruginosa has been carried out. The black tea leaves are sourced from Sidamanik Plantation, North Sumatra. The dried black tea leaf extract was obtained by maceration technique in which black tea leaves were macerated for 24 hours. Then, the macerate was concentrated to obtain a thick extract and make sure that the ethanol had evaporated. After that, the concentrated extract was made with a variation of 5%, 10% and 15%. The antimicrobial activity test used was the disc method, where distilled water was used as a negative blank. The results obtained for average SD for blank with diameter 6 mm, 5%, 10% and 15% extracts were 6 ± 0,00; 7,75 ± 0,35; 9,05 ± 0,07 and 9,95 ± 0,07 mm with the inhibition diameter 0 mm; 1,75 ± 0,35; 2,05 ±0,07 and 3,95 ± 0,07 mm. The conclusion of this study is that the concentration of the extract is straightly proportional to its inhibitory power, namely the higher the concentration of black tea ethanol extract, the higher its inhibitory activity against Pseudomonas aeruginosa, so it can be used as an antibacterial agent for Pseudomonas aeruginosa.
研究了红茶乙醇提取物对铜绿假单胞菌的抑菌活性。红茶的叶子来自北苏门答腊的Sidamanik种植园。采用浸渍法,将红茶浸泡24小时,得到干燥的红茶提取物。然后,将浸渍液浓缩以获得浓稠的提取物,并确保乙醇已经蒸发。然后,以5%、10%和15%的变化量制成浓缩提取物。抗菌活性试验采用圆盘法,其中蒸馏水作为阴性空白。对直径为6 mm的空白、5%、10%和15%提取物的平均SD为6±0 000;7.75±0.35;9,05±0,07和9,95±0,07 mm,抑制直径为0 mm;1.75±0.35;2,05±0,07和3,95±0,07毫米。本研究的结论是提取物的浓度与其抑菌能力成正比,即红茶乙醇提取物的浓度越高,其对铜绿假单胞菌的抑菌活性越高,因此可以作为铜绿假单胞菌的抗菌剂。
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引用次数: 0
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International Journal of Global Optimization and Its Application
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