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The Effect of Social Media Influencers on Purchase Intention: The Role Brand Awareness as a Mediator 社交媒体影响者对购买意愿的影响:品牌意识的中介作用
Pub Date : 2022-12-15 DOI: 10.54099/ijebm.v1i2.374
Desi Patmawati, M. Miswanto
This research focuses on the influence of social media influencers on purchase intention which is mediated by brand awareness. The use of an influencer has indeed been proven to be effective in creating consumer awareness and influencing their purchase intention towards a brand. The impact caused by using influencers to advertise on social media is to attract attention and create awareness among their fans, so that it is expected to increase purchase intention for the advertised product. To prove this, the researchers used a research sample with respondents who are active social media users who often see influencers advertising a product on social media. The number of participants in this study were 210 people.This study used several software for data processing and data testing, namely IBM SPSS Statistics version 15 to test validity and reliability, IBM AMOS version 22 for hypothesis testing, and Sobel test for mediation tests. Data collection started in August 2021 and continued with data processing. Based on the results obtained, of the four proposed hypotheses, all hypotheses are accepted. Social media influencers have proven to have a positive and significant effect on purchase intention, and the effect will be even stronger when mediated by brand awareness. This proves, the presence of an influencer who advertises a brand on social media has proven effective in attracting attention to creating awareness among social media users, especially among their followers. Further results, consumer awareness of a brand after being advertised by this influencer has proven effective in increasing the level of consumer purchase intention because the results have proven significant. That is, when a consumer is aware, he will most likely seek further information so as to enable him to have a purchase intention, either at that time or in the future.
本研究的重点是社交媒体网红对购买意愿的影响,其中品牌意识是中介。事实证明,使用网红在提高消费者意识和影响他们对品牌的购买意愿方面是有效的。利用网红在社交媒体上做广告所产生的影响是吸引粉丝的注意力,提高他们的认知度,从而有望增加广告产品的购买意愿。为了证明这一点,研究人员使用了一个研究样本,受访者是活跃的社交媒体用户,他们经常看到有影响力的人在社交媒体上为产品做广告。参与这项研究的人数为210人。本研究使用了几种软件进行数据处理和数据检验,即IBM SPSS Statistics version 15进行效度和信度检验,IBM AMOS version 22进行假设检验,Sobel检验进行中介检验。数据收集始于2021年8月,并继续进行数据处理。根据得到的结果,在提出的四个假设中,所有假设都被接受。社交媒体影响者已经被证明对购买意愿有积极而显著的影响,并且在品牌意识的介导下,这种影响会更强。这证明,在社交媒体上为品牌做广告的网红的存在有效地吸引了社交媒体用户的注意力,创造了他们的意识,尤其是在他们的追随者中。进一步的结果是,经网红宣传后,消费者对品牌的认知度已被证明有效地提高了消费者的购买意愿水平,因为结果已被证明是显著的。也就是说,当消费者意识到这一点时,他很可能会寻求进一步的信息,以便在当时或将来产生购买意向。
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引用次数: 2
Analysis of E-Procurement Implementation in Effectiveness Procurement of Goods and Services 电子采购在货物与服务有效采购中的实施分析
Pub Date : 2022-12-11 DOI: 10.54099/ijebm.v1i2.368
R. Hendayani, Putri Aulia Fariha Fauzi
The use of technology in the business industry in Indonesia provides opportunities for encouraging the industry to optimize technological developments that are getting better. The industry releases new technology to compete with its competitors. One of the strategies that can be implemented to optimize the supply chain is through the procurement of goods and services (PGS). This technology support allows companies to carry out PGS processes electronically. The research objective of this study is to determine how the relationship system specification, implementation management, governance structure, total acquisition cost, and organization characteristics to e-procurement effectiveness in implementation at PT. Kereta Api Indonesia (Persero). The analysis technique used is descriptive analysis with a quantitative method of multivariate analysis using SEM ( Structural Equation Modeling ), namely Partial Least Square (PLS) with SmartPLS software. The result of this study shows that the variables which have no effect are system specifications with implementation management, implementation management with changes in government structures, changes in government structures with e-procurement effectiveness, organizational characteristics, implementation management can mediate specification system with governance structure, implementation management can mediate specification system with total acquisition cost, implementation management can mediate specification system with organizational characteristics, government structure can mediate implementation management, and organizational characteristics can mediate implementation management with e-procurement effectiveness at PT. Kereta Api Indonesia (Persero). This research recommends PT. Kereta Api Indonesia (Persero) to continue to improve and maintain the e-procurement system so that it can continue to improve systems that facilitate relationships between companies and vendors.
在印度尼西亚的商业行业中使用技术为鼓励该行业优化正在变得更好的技术发展提供了机会。该行业发布新技术以与竞争对手竞争。可以实施的优化供应链的策略之一是通过采购商品和服务(PGS)。该技术支持允许公司以电子方式执行PGS流程。本研究的研究目的是确定系统规范、实施管理、治理结构、总采购成本和组织特征对印尼PT. Kereta Api (Persero)实施电子采购有效性的影响。使用的分析技术是描述性分析,采用多变量分析的定量方法,使用SEM(结构方程建模),即偏最小二乘法(PLS)和SmartPLS软件。研究结果表明:系统规范与实施管理、实施管理与政府结构变化、政府结构变化与电子采购效能、组织特征、实施管理可以中介规范制度与治理结构、实施管理可以中介规范制度与总采购成本、在PT. Kereta Api Indonesia (Persero)中,实施管理可以中介具有组织特征的规范体系,政府结构可以中介具有组织特征的实施管理,组织特征可以中介具有电子采购有效性的实施管理。本研究建议PT. Kereta Api Indonesia (Persero)继续改进和维护电子采购系统,以便它能够继续改进促进公司和供应商之间关系的系统。
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引用次数: 0
Investor Sentiment Stock Price on Indonesia Stock Exchange 投资者情绪,印尼证券交易所股票价格
Pub Date : 2022-12-01 DOI: 10.54099/ijebm.v1i2.376
Mohamad Rafki Nazar
This study aims to obtain the results of how much value is formed from the relationship between issues and stock prices, and how the dynamics that occur between issues on stock prices and any increase or decrease in stock prices are related to repetitive issues. The technique used in this research is using Social Network analysis, Investment, Market Effiesient, Market Analysis, sentiment analysis, the data used is based on User Generated Content (UGC), where the data is taken from social media which contains content created in looking for issues related to stock prices, and the movement of rising and falling stock prices taken from the IDX. The result of this research are stock issues are influenced by positive sentiment from the market with a positive response of 81% and a negative 19%. In addition, 63% are influenced by micro (small) scale external issues. The classification results generated using the Suppori Vector Machine (SVM) model are more suitable than the Naïve Bayes Classifier (NBC)  
本研究旨在获得发行与股价之间的关系形成了多少价值,发行与股价之间发生的动态变化与股价的涨跌如何与重复发行相关的结果。本研究中使用的技术是使用社交网络分析,投资,市场效率,市场分析,情绪分析,使用的数据是基于用户生成内容(UGC),其中数据取自社交媒体,其中包含在寻找与股票价格相关的问题时创建的内容,以及来自IDX的股票价格上涨和下跌的运动。本研究的结果是,股票问题受到市场积极情绪的影响,81%的人反应积极,19%的人反应消极。此外,63%受到微(小)尺度外部问题的影响。使用支持向量机(SVM)模型生成的分类结果比Naïve贝叶斯分类器(NBC)更合适。
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引用次数: 0
The Influence of Leadership Style on Employee Performance: A Systematic Literature Review 领导风格对员工绩效的影响:系统文献综述
Pub Date : 2022-11-30 DOI: 10.54099/ijebm.v1i2.360
Muhizan Tamimi, Sopi Sopiah
Purpose – This systematic literature review aims to synthesize several studies related to the influence of leadership style on employee performance. Methodology/approach – This study was compiled using Preferred Reporting Items for Systematic Review and Meta-Analysis from research related to the influence of organizational culture on employee performance. The data collection method uses the Population, Intervention, Comparison, and Outcome methods using 2 accesses, namely Google Scholar and Wiley Online Library. A total of 259 data were filtered using data inclusion criteria so that 30 data were obtained that were by the eligibility standards. Findings – it was found that there were forty-five (45) hypotheses related to leadership style and employee performance. Based on the effect and function of the data variables, they are grouped into four (4), namely, a significant positive effect, no influence and mediating variables, and moderating variables. Novelty/value – Leadership style is a very important factor in the organization because as a vehicle leader in achieving organizational goals. organizational goals can be achieved when employee performance is good. From the many types of leadership styles and various types of organizations, it is necessary to classify various studies related to leadership styles and employee performance in the last 5 years starting from 2017 to 2022.
目的:本系统文献综述旨在综合几项与领导风格对员工绩效影响相关的研究。方法论/方法-本研究是利用组织文化对员工绩效影响相关研究中的首选报告项目进行系统审查和元分析的。数据收集方法采用Population, Intervention, Comparison, and Outcome方法,使用2个入口,即Google Scholar和Wiley Online Library。使用数据纳入标准对259个数据进行筛选,获得符合资格标准的30个数据。研究发现——研究发现,有45种假设与领导风格和员工绩效有关。根据数据变量的作用和作用,将其分为四(4)种,即显著的正效应、无影响和中介变量和调节变量。新颖性/价值——领导风格在组织中是一个非常重要的因素,因为作为实现组织目标的载体领导者。当员工表现良好时,组织目标可以实现。从许多类型的领导风格和各种类型的组织中,有必要对从2017年到2022年的最近5年中与领导风格和员工绩效相关的各种研究进行分类。
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引用次数: 0
Service Quality of Teaching Vocational Education And Training (TVET) And Students Performance In The Federal Polytechnic Ilaro, Nigeria 尼日利亚伊拉罗联邦理工学院职业教育与培训(TVET)教学服务质量与学生表现
Pub Date : 2022-11-22 DOI: 10.54099/ijebm.v1i2.333
W. Makinde, T. Bamiro
Technical, Vocational, Education and Training (TVET) has been identified as an effective strategy for improving socio-economic development of both developing and developed nations. This study aims at assessing the student’s experience of service quality of TVET in the Federal Polytechnic Ilaro, Nigeria. The study reviewed concept of service quality and TVET, reviewed of previous findings from related studies and adopted SERVQUAL model as framework for the study. The population of the study comprised of about 10,250 student during 2021/2022 academic session in the Federal Polytechnic Ilaro, Nigeria. The study adopted Krejcie and Morgan sampling technique to have 375 sample size. Primary and secondary sources of data collection were adopted for the study. Data collected were analysed through descriptive and inferential statistics of frequency distribution table, percentage, mean value and linear regression analysis. The study discovered that physical facilities, comfortable classroom, adequate academic resources and appearance of physical facilities are highly ranked tangibility of TVET. Lecturer’s good knowledge, lecturer’s politeness and security measures are highly ranked in assurance of TVET and support staff fairness, lecturers sincere interest on student and lecturer’s teaching capability are highly ranked reliability of TVET. Also, lecturer’s adequate capacity, treatment of complaints by student and support staff availability are highly ranked responsiveness of TVET and, polytechnic fair treatment, support staff attention to students and lecturer’s support to individual students are highly ranked empathy of TVET in the Federal Polytechnic, Ilaro, Ogun State Nigeria. Therefore, the study concluded that students are experiencing service quality of TVET in the Federal Polytechnic, Ilaro Ogun State Nigeria.
技术、职业、教育和培训(TVET)已被确定为改善发展中国家和发达国家社会经济发展的有效战略。本研究旨在评估奈及利亚Ilaro联邦理工学院TVET学生对服务品质的体验。本研究回顾服务品质与技职教育的概念,回顾相关研究成果,并采用SERVQUAL模型作为研究框架。在尼日利亚伊拉罗联邦理工学院2021/2022年学术会议期间,该研究的人口包括约10,250名学生。本研究采用Krejcie和Morgan抽样技术,样本量为375个。本研究采用了第一手和二手数据收集来源。收集的数据通过频率分布表、百分比、均值和线性回归分析的描述性统计和推断性统计进行分析。研究发现,物理设施、舒适的教室、充足的学术资源和物理设施的外观是TVET的高有形性。讲师的良好知识、讲师的礼貌和安全措施在保证TVET和支持人员公平方面排名靠前,讲师对学生的真诚关心和讲师的教学能力在TVET的可靠性方面排名靠前。此外,讲师的足够能力、对学生投诉的处理和支持人员的可用性是职业技术培训的高响应性,理工学院的公平待遇、支持人员对学生的关注和讲师对个别学生的支持是尼日利亚奥贡州伊拉罗联邦理工学院职业技术培训的高同理心。因此,本研究得出结论,学生正在体验尼日利亚Ilaro Ogun州联邦理工学院的TVET服务质量。
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引用次数: 1
The Board of Directors, Firm Size, Capital Structure, Financial Performance During the Covid-19 Crisis: Evidence from Indonesia 2019冠状病毒病危机期间的董事会、公司规模、资本结构和财务业绩:来自印度尼西亚的证据
Pub Date : 2022-11-21 DOI: 10.54099/ijebm.v1i2.347
Chintya Noliviasari, Ely Siswantoro
This study investigates the impact of the board of directors, and firm size on financial performance with capital structure as intervening variable in manufacturing companies listed on the Indonesia Stock Exchange during the Covid-19 pandemic specifically in the period 2020-2021. The sample in this study was 114 companies determined by using purposive sampling. The board of directors in this study was measured using the number of the board of directors, company size using Ln Total Assets, capital structure using DER, and  financial performance using ROA. We find  that the board of directors has no effect on financial performance and capital structure, company size has a positif significant influence to financial performence and capital structure, and capital structure has a negative significant influence to financial performence. In addition, capital stucture is able to mediate the relationship of firm size on financial peformance, but fails to mediate the relationship of the board of directors on financial peformance
本研究调查了董事会和公司规模对财务业绩的影响,资本结构作为干预变量,在2019冠状病毒病大流行期间,特别是在2020-2021年期间,在印度尼西亚证券交易所上市的制造公司。本研究的样本为114家公司,采用有目的抽样法确定。在本研究中,董事会使用董事会人数来衡量,公司规模使用Ln总资产,资本结构使用DER,财务绩效使用ROA。我们发现董事会对财务业绩和资本结构没有影响,公司规模对财务业绩和资本结构有显著的正向影响,资本结构对财务业绩有显著的负向影响。此外,资本结构能够中介公司规模对财务绩效的关系,但不能中介董事会对财务绩效的关系
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引用次数: 0
Culinary Tourism Development Strategy In Sukabumi 素kabumi的烹饪旅游发展战略
Pub Date : 2022-11-21 DOI: 10.54099/ijebm.v1i2.351
Risma Nurmilah, Ade Sudarma, Alhidayatullah Alhidayatullah
Culinary tourism is an essential basis for assessing the regional creative economy. The main purpose of this study is to determine the development strategy of culinary tourism in Sukabumi. The method used is a SWOT analysis.The culinary tourism development plan begins by looking at the business characteristic and identified culinary problems so that the concept of culinary tourism development appears based on the strengths, weaknesses, opportunities and threats. The results of this analysis, there are similarities in main characteristics and problems that emerges from every culinary entrepreneur. Similarities in goals and directions impacton the similarities of strategy in its development. This research resulted in three stages strategy namelyshort-, medium- and long-term strategy. Promotion and revitalization culinary place are proposed inshort term strategy.In addition, medium term strategy proposes development of human resources while long term strategy propose government policiesin tourism development. The future plans in culinary tourism development should be ina consistent coordination framework so that results positive regional economic growth.
烹饪旅游是评价区域创意经济的重要依据。本研究的主要目的是确定素甲umi烹饪旅游的发展策略。使用的方法是SWOT分析。烹饪旅游发展计划首先着眼于业务特点和确定的烹饪问题,从而根据优势,劣势,机会和威胁出现烹饪旅游发展的概念。分析的结果是,每个烹饪企业家的主要特征和问题都有相似之处。目标和方向的相似性影响了战略发展的相似性。本研究提出了三阶段战略,即短期、中期和长期战略。提出了促进和振兴餐饮场所的短期策略。此外,中期战略提出了人力资源的开发,长期战略提出了政府在旅游发展方面的政策。未来的烹饪旅游发展计划应在一致的协调框架下进行,以促进区域经济的积极增长。
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引用次数: 0
Effect of Financial Compensation and Flexible Working Arrangement on Performance of Gojeks Driver 经济补偿与弹性工作制对汽车司机绩效的影响
Pub Date : 2022-11-20 DOI: 10.54099/ijebm.v1i2.353
Syihabudhin Syihabudhin, Lulu Sukma Kinanti
Human Resources (HR) is an important factor in the management of a company, in human resource management the role of workers or employees is an important element in achieving company goals. With the abilities possessed by employees, it will become the existence of the organization in the future, therefore companies are required to create high and quality employee performance. With quality performance the company’s image will be seen as good and more people will be interested in using the services or products issued by the company. This research is the quantitative research using descriptive and explanatory research design. The independent variable in this study is financial compensation (X1) and Flexible Working Arragement (X2), while the dependent variable in this study is Employee Performance (Y), the population taken in this study is the Gojek Driver in Ternate City. The samples taken in this study were 143 respondents, then test the feasibility of the instrument using validity and reliability tests. The analysis technique uses descriptive statistical analysis, classical assumption testm and multiple linear regression analysis. By using an alpha value of 5%, hypothesis testing shows the results that Financial Compensation has a significant effect on employee performance, and Flexible Working Arrangement so has a significant effect on employee performance.
人力资源(HR)是公司管理的重要因素,在人力资源管理中,工人或员工的作用是实现公司目标的重要因素。员工所拥有的能力在未来将成为组织的存在,因此企业需要创造高质量的员工绩效。有了高质量的表现,公司的形象会被认为是好的,更多的人会对使用公司发布的服务或产品感兴趣。本研究是采用描述性和解释性研究设计的定量研究。本研究的自变量为经济报酬(X1)和弹性工作安排(X2),因变量为员工绩效(Y),研究对象为特纳特市的Gojek Driver。本研究选取143名受访者作为样本,然后采用效度和信度测试来检验该工具的可行性。分析方法采用描述性统计分析、经典假设检验和多元线性回归分析。采用alpha值为5%进行假设检验,结果显示财务薪酬对员工绩效有显著影响,弹性工作安排对员工绩效也有显著影响。
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引用次数: 1
Analysis of Student Perceptions of The Benefits of Entrepreneurship Education To Grow Student Entrepreneurial Intentions 学生对创业教育对培养学生创业意向的益处的认知分析
Pub Date : 2022-06-02 DOI: 10.54099/ijebm.v1i1.135
R. Novanda
Purpose – This to analyze students' perceptions of entrepreneurial intentions Methodology/approach – The research was conducted on Indonesian students who had already received entrepreneurship courses. The selection of respondent groups was carried out purposively and data were collected through questionnaires distributed through online surveys. The number of respondents involved in this study were 300 respondents. Data analysis used descriptive quantitative for the analysis of respondents' perceptions. Findings – Based on the results of the analysis, it was found that students' perceptions of entrepreneurial intentions were in the middle category in all aspects. Starting a new business by identifying opportunities, Creating something different by identifying opportunities, Develop business by evaluating existing opportunities, Develop skills by evaluating opportunities, and Operating a new business are in the medium category. This shows that the entrepreneurial intention of students from entrepreneurship education is not yet high. There are still students' doubts about running a business. Novelty/value – Entrepreneurial intentions for students at various universities in Indonesia
目的-分析学生对创业意图的看法方法/方法-研究对象是已经接受过创业课程的印尼学生。调查对象的选择是有目的的,数据的收集是通过在线调查发放问卷的方式进行的。参与本研究的受访者人数为300人。数据分析采用描述性定量分析受访者的看法。调查结果-根据分析结果,发现学生对创业意图的看法在各方面都处于中间类别。通过识别机会开始新业务,通过识别机会创造不同的东西,通过评估现有的机会发展业务,通过评估机会发展技能,以及经营新业务属于中等类别。这说明创业教育学生的创业意愿还不高。学生们对创业仍有疑虑。新颖性/价值-印尼各大学学生的创业意向
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引用次数: 0
The Local Supporting Approaches Scaling up the Capacity of Reconstruction in Nepal 地方支持方式提高尼泊尔重建能力
Pub Date : 2022-05-31 DOI: 10.54099/ijebm.v1i1.126
Nirmal Chongbang
Disaster reflects a multi-fold impact on vulnerable communities such as children, women, and people living with disabilities. The study identifies the multiplier impact of hazard induce disasters, Covid019 pandemic, and regular strikes into poor and marginalized communities. Tried to be unmasking the effectiveness of local support initiatives as social recovery support from the neighbor, communities, non-state actors, and the state. The paper brings out how the social support, and protection practices can scale up its cost in disaster recovery initiates in disaster-affected communities in Gandaki province, Nepal. An online (google) based survey form was developed, and distributed to potential frontline workers, NGO staff, INGO staff, and UN staff based on their project area. Respondents were randomly divided into two groups (local support, and external support) and asked for their supporting practices while the disaster has occurred at the local level, and responses were analyzed at the explanatory level through the regression. While testing the hypothesis that local social support leads to higher resilience capacity in the disaster-affected household with compare to external support, which results showed that local level support was better with comparing of external support during disaster response and recovery.            Study results suggested that household, neighbor, and local community support was quick, applicable, and easier to adopt than a comparison of external supporters. Based on the study, further development intervention should be centered on the capacity to strengthen local households, neighborhoods, community-based organizations, and local states rather than expecting external support. The study paper explores the local supporting practices on reconstruction and recovery, which is the novelty approaches in local supporting engagement on speedy recovery initiatives in Nepal.   
灾害对儿童、妇女和残疾人等弱势群体产生了多重影响。该研究确定了灾害、2019冠状病毒病大流行和定期罢工对贫困和边缘化社区的乘数影响。试图揭示当地支持倡议作为来自邻居、社区、非国家行为体和国家的社会恢复支持的有效性。本文介绍了社会支持和保护措施如何在尼泊尔Gandaki省受灾社区的灾后恢复启动中扩大其成本。开发了一份在线(谷歌)调查表格,并根据项目领域向潜在的一线工作人员、非政府组织工作人员、非政府组织工作人员和联合国工作人员分发。被调查者随机分为两组(本地支持和外部支持),询问他们在当地发生灾害时的支持行为,并通过回归分析在解释层面上的回应。在检验当地社会支持比外部支持更能提高受灾家庭恢复力的假设的同时,结果表明,在灾害响应和恢复过程中,与外部支持相比,地方层面的支持更能提高受灾家庭的恢复力。研究结果表明,家庭、邻居和当地社区的支持比外部支持者的比较更快、更适用、更容易采用。根据这项研究,进一步的发展干预应该集中在加强当地家庭、社区、社区组织和地方政府的能力上,而不是期待外部支持。该研究论文探讨了重建和恢复的地方支持实践,这是尼泊尔地方支持参与快速恢复倡议的新方法。
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引用次数: 1
期刊
International Journal of Entrepreneurship and Business  Management
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