Education is always a hot topic in China attracting attention from many scholars, and the particularity of education frequently contributes to contradiction between education’s personal return and the social one. Therefore, to achieve common and equal development in educational development, macro control on education resources is of great importance. Learning the impact of fiscal education expenditure on household education expenditure can help in building a better understanding of the mechanism behind the effect of increasing or decreasing fiscal education expenditure, so that the government can set educational policies of higher efficiency. What’s more, merely understanding the general impact of fiscal education expenditure is far from enough. More factors, i.e., household income, educational stages, should be taken into consideration because different groups of people may have various reactions to the government’s macro control. Based on the secondary data collected from CFPS, an authoritative database in China, together with the primary data collected through the distribution of questionnaire, the researchers built three OLS regression models, and carried out certain data analyses, finally drawing the conclusions that the fiscal education expenditure plays the crowding out effect on the household one, and both income and educational stages have significant impact on this crowding out effect.
{"title":"The Impact of Fiscal Education Expenditure on Household Education Expenditure in China","authors":"Feng Ying, Yanming Peng","doi":"10.18282/gfr.v4i1.2909","DOIUrl":"https://doi.org/10.18282/gfr.v4i1.2909","url":null,"abstract":"Education is always a hot topic in China attracting attention from many scholars, and the particularity of education frequently contributes to contradiction between education’s personal return and the social one. Therefore, to achieve common and equal development in educational development, macro control on education resources is of great importance. Learning the impact of fiscal education expenditure on household education expenditure can help in building a better understanding of the mechanism behind the effect of increasing or decreasing fiscal education expenditure, so that the government can set educational policies of higher efficiency. What’s more, merely understanding the general impact of fiscal education expenditure is far from enough. More factors, i.e., household income, educational stages, should be taken into consideration because different groups of people may have various reactions to the government’s macro control. Based on the secondary data collected from CFPS, an authoritative database in China, together with the primary data collected through the distribution of questionnaire, the researchers built three OLS regression models, and carried out certain data analyses, finally drawing the conclusions that the fiscal education expenditure plays the crowding out effect on the household one, and both income and educational stages have significant impact on this crowding out effect.","PeriodicalId":35226,"journal":{"name":"Global Business and Finance Review","volume":"223 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89156623","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
On January 1, 1995, world trade ushered in a new era. An organization used to establish, modify, and enforce rules governing international trade - the World Trade Organization (WTO) - was born.[1] The WTO is the world's largest international economic organization and so far, as many as 164 members have joined.[1],[2] The WTO covers a wide range of areas, mainly including trade in goods, services, intellectual property, and other fields.[3] Various trade disputes would arise in the complicated trade process and naturally, resolving disputes has become one of the core activities of the WTO. The WTO Dispute Settlement Mechanism (DSM) is regarded as the central pillar of the WTO and a unique contribution of the WTO to global economic stability.[4] Generally speaking, DSM is excellent and successful. It provides a reliable trading platform for all members of the world and a guarantee for the free, fair, and predictable flow of trade.[5] But on the other hand, nothing is perfect, DSM also has some criticisms, and there is also a certain degree of inequality in the treatment of members with different development levels. This article aims to analyse the merits and demerits of the WTO's DSM and to explain that, although the DSM was originally set up to benefit the weaker countries, in practice developing countries remain at a disadvantage.
{"title":"An Analysis of the Merits and Demerits of the World Trade Organization’s Dispute Settlement Mechanism System and the Disadvantageous Position of Developing Countries in it","authors":"Ruyi Xiao","doi":"10.18282/.v4i1.2900","DOIUrl":"https://doi.org/10.18282/.v4i1.2900","url":null,"abstract":"On January 1, 1995, world trade ushered in a new era. An organization used to establish, modify, and enforce rules governing international trade - the World Trade Organization (WTO) - was born.[1] The WTO is the world's largest international economic organization and so far, as many as 164 members have joined.[1],[2] The WTO covers a wide range of areas, mainly including trade in goods, services, intellectual property, and other fields.[3] Various trade disputes would arise in the complicated trade process and naturally, resolving disputes has become one of the core activities of the WTO. The WTO Dispute Settlement Mechanism (DSM) is regarded as the central pillar of the WTO and a unique contribution of the WTO to global economic stability.[4] Generally speaking, DSM is excellent and successful. It provides a reliable trading platform for all members of the world and a guarantee for the free, fair, and predictable flow of trade.[5] But on the other hand, nothing is perfect, DSM also has some criticisms, and there is also a certain degree of inequality in the treatment of members with different development levels. This article aims to analyse the merits and demerits of the WTO's DSM and to explain that, although the DSM was originally set up to benefit the weaker countries, in practice developing countries remain at a disadvantage.","PeriodicalId":35226,"journal":{"name":"Global Business and Finance Review","volume":"27 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74029729","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Ever since COVID-19 became popular around the world, there are two kinds of measures taken by governments to respond to the impact on stock markets, including controlling the number of new cases and promulgating economic policies to stimulus economy. This paper studies how the two measures, controlling the spread of COVID-19 and formulating economic policies, impact stock returns in United States and what are the differences. Additionally, this paper analyses if these two measures have the same impact on multinational companies and local companies. By using CAPM and descriptive statistical analysis, the researchers find that economic stimulus is effective in short term but controlling the spread of pandemic plays the key part in long-term economic growth, international trades make a difference in reducing risk during COVID-19. Finally, to understand is the impact of investor sentiment on stock prices the reason for these two responses to changes in stock returns, Fama-French three factor with sentiment factor added is used to explore the relationship between investor sentiment and stock returns. The conclusion is that changes in investor sentiment are positively correlated with the excess return of the portfolio.
{"title":"The Impact of Two Kinds of Responses to COVID-19 on the Stock Prices of Multinational and Local Enterprises","authors":"Xinyue Zhang, Yimei Man, Y. Zhu","doi":"10.18282/gfr.v4i1.2910","DOIUrl":"https://doi.org/10.18282/gfr.v4i1.2910","url":null,"abstract":"Ever since COVID-19 became popular around the world, there are two kinds of measures taken by governments to respond to the impact on stock markets, including controlling the number of new cases and promulgating economic policies to stimulus economy. This paper studies how the two measures, controlling the spread of COVID-19 and formulating economic policies, impact stock returns in United States and what are the differences. Additionally, this paper analyses if these two measures have the same impact on multinational companies and local companies. By using CAPM and descriptive statistical analysis, the researchers find that economic stimulus is effective in short term but controlling the spread of pandemic plays the key part in long-term economic growth, international trades make a difference in reducing risk during COVID-19. Finally, to understand is the impact of investor sentiment on stock prices the reason for these two responses to changes in stock returns, Fama-French three factor with sentiment factor added is used to explore the relationship between investor sentiment and stock returns. The conclusion is that changes in investor sentiment are positively correlated with the excess return of the portfolio.","PeriodicalId":35226,"journal":{"name":"Global Business and Finance Review","volume":"82 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84004859","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This is a report paper submitted for the 2021-2022 Global Youth Program of the Wharton School, and we present our investment strategy here. Among more than 2,000 participating teams, we were around the 150th. Therefore, our strategy and report may be helpful for some analysis and further research.
As the competition ends, our return is - 3.10 percent with a cash balance of $33,881.28. As such, the portfolio value is $96,899.39. The result is largely unexpected, as our revenue stably rose and was higher than the average one of the SPDR S&P 500 trust in the first two-thirds of the competition. Around Nov 10, we suffered a loss of 4 percent and another significant reduction in the last week because of the outbreak of the omicron variant. Therefore, we do not question our strategy. The following content will explain tactics and details in each industry and demonstrate our understanding of investment tools.
{"title":"Wharton Global Youth Program Competition Summary and Strategy","authors":"Xingyi Yu, Hao Wu, Zhuoling Chen, Shengkai Yuan, Longhao Xu","doi":"10.18282/gfr.v4i1.2652","DOIUrl":"https://doi.org/10.18282/gfr.v4i1.2652","url":null,"abstract":"<p class=\"16\"><span>This is a report paper submitted for the 2021-2022 Global Youth Program of the Wharton School, and we present our investment strategy here. Among more than 2,000 participating teams, we were around the 150th. Therefore, our strategy and report may be helpful for some analysis and further research. </span><span> </span></p><p class=\"16\" align=\"justify\"><span>As the competition ends, o</span><span>ur return is </span><span>- </span><span>3.10 percent with a cash balance of $33,881.28. As such, the p</span><span>ortfolio </span><span>v</span><span>alue</span><span> is $96,899.39. </span><span>T</span><span>he result is largely unexpected, as </span><span>our revenue stably rose and was higher than the average one of the </span><span>SPDR S&P 500 trust</span><span> in the first two-thirds of the competition. Around Nov 10, we suffered a loss of 4 percent and another significant reduction in the last week because of the outbreak of the omicron variant. Therefore, we do not question our strategy. The following content will explain tactics and details in each industry and demonstrate our understanding of investment tools. </span></p>","PeriodicalId":35226,"journal":{"name":"Global Business and Finance Review","volume":"43 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84538588","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
With the continuous development of the times, cross-border e-commerce has achieved sound development, and the development of the international logistics industry faces both opportunities and challenges. In this context, this article first analyzes the main international logistics modes of cross-border e-commerce, and then studies the evaluation of these modes from the aspects of basing on the reality, coordinating cross-border e-commerce with international logistics and government support, and perfecting the policies on international logistics development.
{"title":"Research on the Evaluation of International Logistics Modes in Cross-Border E-Commerce","authors":"Andong Liu","doi":"10.18282/gfr.v4i1.2627","DOIUrl":"https://doi.org/10.18282/gfr.v4i1.2627","url":null,"abstract":"With the continuous development of the times, cross-border e-commerce has achieved sound development, and the development of the international logistics industry faces both opportunities and challenges. In this context, this article first analyzes the main international logistics modes of cross-border e-commerce, and then studies the evaluation of these modes from the aspects of basing on the reality, coordinating cross-border e-commerce with international logistics and government support, and perfecting the policies on international logistics development.","PeriodicalId":35226,"journal":{"name":"Global Business and Finance Review","volume":"21 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73401752","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-04-30DOI: 10.17549/gbfr.2022.27.2.48
Yoon-Jung Jang
{"title":"Understanding Restaurant Customers Environmental Behavior in the Social Media Context: An Application of Theory of Planned Behavior","authors":"Yoon-Jung Jang","doi":"10.17549/gbfr.2022.27.2.48","DOIUrl":"https://doi.org/10.17549/gbfr.2022.27.2.48","url":null,"abstract":"","PeriodicalId":35226,"journal":{"name":"Global Business and Finance Review","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73523164","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-04-30DOI: 10.17549/gbfr.2022.27.2.78
Byung Hee Min, Keon-Hyung Lee, S. Hwang, Jong-Hyong Park
{"title":"Ownership Identity and Role of Nonprofit and For-Profit Hospitals","authors":"Byung Hee Min, Keon-Hyung Lee, S. Hwang, Jong-Hyong Park","doi":"10.17549/gbfr.2022.27.2.78","DOIUrl":"https://doi.org/10.17549/gbfr.2022.27.2.78","url":null,"abstract":"","PeriodicalId":35226,"journal":{"name":"Global Business and Finance Review","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90785321","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-04-30DOI: 10.17549/gbfr.2022.27.2.61
Jeong-gil Choi, Yi-wei Zhang, Nurulain Izzati Binti Mohd Nadzri
{"title":"A Review of Forecasting Studies for the Restaurant Industry: Focusing on results, contributions and limitations","authors":"Jeong-gil Choi, Yi-wei Zhang, Nurulain Izzati Binti Mohd Nadzri","doi":"10.17549/gbfr.2022.27.2.61","DOIUrl":"https://doi.org/10.17549/gbfr.2022.27.2.61","url":null,"abstract":"","PeriodicalId":35226,"journal":{"name":"Global Business and Finance Review","volume":"23 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90948307","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-04-30DOI: 10.17549/gbfr.2022.27.2.33
Ni Made Suastini, Ni Nyoman Sukerti, I. H. Sihombing, I. G. A. M. Wirautama
Purpose: The focus of the study is to identify the perceptions of the students, the hospitality and tourism organizations, and the tourism polytechnic concerning the internships conducted during the COVID-19 pandemic, as well as their perceptions of virtual internships. Design/methodology/approach: A survey method was used to collect the research data. Respondents comprised students from the six State Tourism Polytechnics (Perguruan Tinggi Negeri Pariwisata-PTNP), hospitality and tourism organizations, and the faculty internship coordinator & officials of each tourism polytechnics. Findings: The findings of the study indicated that the internship variables (student-focused issues, institution-specific issues, and organization-specific issues) were generally regarded as positive by the students, the hospitality and tourism organizations, and the tourism polytechnics. However, they all disagree on the issue of remuneration during the internship. There are seven items on which only PTNP stakeholders disagree, all of which pertain to the virtual internships variable. Research limitations/implications: The objective of the study is to enhance tourism and hospitality higher education internships in the new normal era through collaboration and internship creation aligned with industry demands. The study's respondents were primarily from Politeknik Pariwisata Bali (Bali Tourism Polytechnic), who generally presented a general image of Bali's diminishing tourism, which affected the internship program. Additional research should be conducted with a broader scope to allow for generalization findings. Originality/value: The study is highlighting the internships implementation during the COVID-19 pandemic, as well to explore the possibility if internships are carried out virtually.
目的:本研究的重点是确定学生、酒店和旅游组织以及旅游理工学院对COVID-19大流行期间进行的实习的看法，以及他们对虚拟实习的看法。设计/方法/方法:采用调查法收集研究数据。受访者包括来自六所国立旅游理工学院(Perguruan Tinggi Negeri Pariwisata-PTNP)的学生、酒店和旅游组织，以及每所旅游理工学院的教师实习协调员和官员。研究发现:实习变量(学生关注问题、机构特定问题和组织特定问题)被学生、酒店和旅游组织以及旅游专业学院普遍认为是积极的。然而，他们在实习期间的薪酬问题上意见不一。只有PTNP利益相关者不同意的项目有7个，它们都与虚拟实习变量有关。研究局限/启示:本研究的目的是通过合作和创造符合行业需求的实习机会，加强新常态下旅游与酒店高等教育的实习机会。该研究的受访者主要来自巴厘岛旅游理工学院(Politeknik Pariwisata Bali)，他们普遍认为巴厘岛的旅游业正在减少，这影响了实习计划。应在更广泛的范围内进行进一步的研究，以使研究结果普遍化。独创性/价值:本研究重点关注新冠肺炎大流行期间的实习实施情况，并探讨虚拟实习的可能性。
{"title":"The Perceptions of Students, The Hospitality and Tourism Industry, and Tourism Polytechnics on Internships during the COVID-19 Pandemic","authors":"Ni Made Suastini, Ni Nyoman Sukerti, I. H. Sihombing, I. G. A. M. Wirautama","doi":"10.17549/gbfr.2022.27.2.33","DOIUrl":"https://doi.org/10.17549/gbfr.2022.27.2.33","url":null,"abstract":"Purpose: The focus of the study is to identify the perceptions of the students, the hospitality and tourism organizations, and the tourism polytechnic concerning the internships conducted during the COVID-19 pandemic, as well as their perceptions of virtual internships. Design/methodology/approach: A survey method was used to collect the research data. Respondents comprised students from the six State Tourism Polytechnics (Perguruan Tinggi Negeri Pariwisata-PTNP), hospitality and tourism organizations, and the faculty internship coordinator & officials of each tourism polytechnics. Findings: The findings of the study indicated that the internship variables (student-focused issues, institution-specific issues, and organization-specific issues) were generally regarded as positive by the students, the hospitality and tourism organizations, and the tourism polytechnics. However, they all disagree on the issue of remuneration during the internship. There are seven items on which only PTNP stakeholders disagree, all of which pertain to the virtual internships variable. Research limitations/implications: The objective of the study is to enhance tourism and hospitality higher education internships in the new normal era through collaboration and internship creation aligned with industry demands. The study's respondents were primarily from Politeknik Pariwisata Bali (Bali Tourism Polytechnic), who generally presented a general image of Bali's diminishing tourism, which affected the internship program. Additional research should be conducted with a broader scope to allow for generalization findings. Originality/value: The study is highlighting the internships implementation during the COVID-19 pandemic, as well to explore the possibility if internships are carried out virtually.","PeriodicalId":35226,"journal":{"name":"Global Business and Finance Review","volume":"5 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75432476","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-04-30DOI: 10.17549/gbfr.2022.27.2.1
Jang-Heon Han, K. An
Purpose: This study explored strategies aimed at revitalizing wellness tourism in the post-coronavirus 2019 (COVID-19) era, and investigated consumer perceptions of wellness tourism before and after the outbreak of COVID-19. Design/methodology/approach: Keywords pertaining to wellness tourism were extracted from social media platforms, such as Naver, Daum, and the social network service (SNS) Facebook, as well as from the search engine Google. Text mining, frequency analysis, centrality analysis, and CONCOR analysis were conducted on the extracted keywords. The study period was divided into pre- and post-COVID-19 outbreak periods (4,984 and 4,360 keywords, respectively). In total, 100 and 50 searches were analyzed in the pre- and post-outbreak periods, respectively. Findings: Prior to the outbreak, awareness of wellness tourism and programs appear to have been high, while after the outbreak specific wellness tourism destinations, including Jeju and Gangwon, were recognized. In addition, the desire for healing of both body and mind appeared to be greater after the outbreak. Research limitations/implications: In the post-COVID era, local governments and policymakers will need to develop programs to boost local wellness tourism. Advertising and promotion on online social media platforms and SNS, emphasizing the positive effects of wellness tourism such as healing and meditation, could further increase the number of visitors to these destinations. Comparative research on wellness tourism in different countries will also be important, as perceptions of COVID-19 may vary among various countries such as Korea, Japan, and China. Originality/value: In the past, wellness tourism studies focused on research topics such as tourism development and tourism motivation, but this study resulted in the expansion of the research by applying the social media big data analysis method, which has recently attracted attention in the hospitality industry.
{"title":"Comparison of Perceptions of Wellness Tourism in Korea Before and After COVID-19: Resul ts of Social Big Data Anal ysis","authors":"Jang-Heon Han, K. An","doi":"10.17549/gbfr.2022.27.2.1","DOIUrl":"https://doi.org/10.17549/gbfr.2022.27.2.1","url":null,"abstract":"Purpose: This study explored strategies aimed at revitalizing wellness tourism in the post-coronavirus 2019 (COVID-19) era, and investigated consumer perceptions of wellness tourism before and after the outbreak of COVID-19. Design/methodology/approach: Keywords pertaining to wellness tourism were extracted from social media platforms, such as Naver, Daum, and the social network service (SNS) Facebook, as well as from the search engine Google. Text mining, frequency analysis, centrality analysis, and CONCOR analysis were conducted on the extracted keywords. The study period was divided into pre- and post-COVID-19 outbreak periods (4,984 and 4,360 keywords, respectively). In total, 100 and 50 searches were analyzed in the pre- and post-outbreak periods, respectively. Findings: Prior to the outbreak, awareness of wellness tourism and programs appear to have been high, while after the outbreak specific wellness tourism destinations, including Jeju and Gangwon, were recognized. In addition, the desire for healing of both body and mind appeared to be greater after the outbreak. Research limitations/implications: In the post-COVID era, local governments and policymakers will need to develop programs to boost local wellness tourism. Advertising and promotion on online social media platforms and SNS, emphasizing the positive effects of wellness tourism such as healing and meditation, could further increase the number of visitors to these destinations. Comparative research on wellness tourism in different countries will also be important, as perceptions of COVID-19 may vary among various countries such as Korea, Japan, and China. Originality/value: In the past, wellness tourism studies focused on research topics such as tourism development and tourism motivation, but this study resulted in the expansion of the research by applying the social media big data analysis method, which has recently attracted attention in the hospitality industry.","PeriodicalId":35226,"journal":{"name":"Global Business and Finance Review","volume":"66 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79775587","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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