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International Journal of Management Practice最新文献

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The nexus between student satisfaction and continuance intention to use mobile learning 学生满意度与持续使用移动学习意愿的关系
Q4 Business, Management and Accounting Pub Date : 2023-01-01 DOI: 10.1504/ijmp.2023.10053738
M. Abbad, A. Alalawneh, F. Jaber, Mohammed Albarghouthi, Wasfi Alrawabdeh
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引用次数: 1
Disclosing functional value of customer ownership: analysis of mutual insurers' annual reports 客户所有权的功能价值披露:对互保公司年报的分析
Q4 Business, Management and Accounting Pub Date : 2023-01-01 DOI: 10.1504/ijmp.2023.10055050
J. Stenvall, P. Prakash, Harri Talonen, Antti Talonen
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引用次数: 0
Employee relationship management and achievement motivation: insights from hospitals 员工关系管理与成就激励:来自医院的见解
Q4 Business, Management and Accounting Pub Date : 2023-01-01 DOI: 10.1504/ijmp.2023.133943
Amneh M. Khraisat, Ghazi A. Al Weshah, Noor Al Ma', N.A. aitah
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引用次数: 0
The Management of Fiscal Risks as a Source of Effective Financial Management: Case of Moroccan Companies 财务风险管理是有效财务管理的源泉——以摩洛哥公司为例
Q4 Business, Management and Accounting Pub Date : 2023-01-01 DOI: 10.1504/ijmp.2023.10041893
L. Benazzou, Hind Ben Khayat Zeggari Hassani
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引用次数: 0
Determinants of customer experience, satisfaction and willingness to purchase from virtual tour of a retail store 顾客体验、满意度和购买意愿的决定因素
Q4 Business, Management and Accounting Pub Date : 2023-01-01 DOI: 10.1504/ijmp.2023.10052016
Swati Bhatnagar, Rajan Yadav
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引用次数: 0
Social media marketing and the world of fashion: identification of determinants for building consumer brand relationship and shaping consumer brand perception 社交媒体营销与时尚界:确定建立消费者品牌关系和塑造消费者品牌感知的决定因素
Q4 Business, Management and Accounting Pub Date : 2023-01-01 DOI: 10.1504/ijmp.2023.10052972
Virtika Singhal, Vandana Ahuja
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引用次数: 1
Modelling drivers and outcomes of fashion and apparel social media brand communities engagement 时尚和服装社交媒体品牌社区参与的驱动因素和结果建模
Q4 Business, Management and Accounting Pub Date : 2023-01-01 DOI: 10.1504/ijmp.2023.127680
Priyanka Munjal, Ravi Shanker, Ashish Gupta, Prateek Maheshwari
In today's highly competitive situation of brands, marketers have acknowledged and embraced the use of brand communities as an effective instrument to attract, engage and retain customers. Regardless of extensive work on customer engagement in the milieu of social media brand communities (SMBC), the nitty-gritty of its factors and their relationships lacks robust understanding. In this regard, this study aims to explore factors of customer engagement in SMBC and construct hierarchical relationships among these factors in the fashion and apparel sector. The study employed a qualitative research design through focus group discussions and interviews with industry and academic experts. The result thereof is analysed using the interpretive structural modelling (ISM) approach. The findings revealed that purchase intention and customer-brand co-creation behaviour led to hierarchical order followed by customer-brand relationships and brand loyalty. The study is limited to the SMBCs of the fashion and apparel sector. Further studies may be carried out for different sectors or product categories. This research work has significant inferences for academicians and brand practitioners involved in the management and promotions of online fashion brand pages to strategise their moves towards engaging customers.
在当今品牌竞争激烈的情况下,营销人员已经认识到并接受使用品牌社区作为吸引、吸引和留住客户的有效工具。尽管在社交媒体品牌社区(SMBC)的环境中对客户参与进行了广泛的研究,但其因素及其关系的本质仍缺乏强有力的理解。因此,本研究旨在探讨中小企业顾客参与的影响因素,并构建时尚服装行业中这些因素之间的层次关系。本研究采用定性研究设计,通过焦点小组讨论和访谈行业和学术专家。利用解释结构建模(ISM)方法对其结果进行了分析。研究结果显示,购买意愿和顾客-品牌共同创造行为导致了等级顺序,其次是顾客-品牌关系和品牌忠诚度。这项研究仅限于时尚和服装行业的中小企业。可针对不同部门或产品类别进行进一步研究。这项研究工作对参与管理和推广在线时尚品牌页面的学者和品牌从业者有重要的推论,可以帮助他们制定吸引客户的策略。
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引用次数: 1
Prospective Entrepreneurs and Determinants of Tax Compliance Intention Using the Theory of Planned Behaviour: The Moderating Role of Power 基于计划行为理论的未来企业家与税收遵从意愿的决定因素:权力的调节作用
Q4 Business, Management and Accounting Pub Date : 2023-01-01 DOI: 10.1504/ijmp.2023.10045221
Sahem Nawafleh
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引用次数: 0
Organisational commitment of working women: the role optimisation 职业女性的组织承诺:角色优化
Q4 Business, Management and Accounting Pub Date : 2023-01-01 DOI: 10.1504/ijmp.2023.10052970
Rooprekha Baksi Maiti, Shamindra Nath Sanyal
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引用次数: 0
Structural Capital and Relational Capital: Examining the Direct and Moderating Role of Cognitive Capital in Customer-Supplier Relationships 结构资本与关系资本:认知资本在顾客与供应商关系中的直接与调节作用
Q4 Business, Management and Accounting Pub Date : 2023-01-01 DOI: 10.1504/ijmp.2023.10049438
M. Reavis, S. Zare, Kuldeep Singh, Jack E. Tucci
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引用次数: 0
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International Journal of Management Practice
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